Insight by Abdul Wasay, Chief Operating Officer at The Business Research Company
In response to fluctuating tariffs and geopolitical trade developments, the Personal Lubricants Market Outlook 2025 analyses how businesses are adapting through supply chain diversification and strategic sourcing.
What Is the Forecasted Market Size and CAGR for the Personal Lubricants Market?
The Personal Lubricants market has seen substantial growth recently. The market, valued at $1.6 billion in 2024, is poised to expand to $1.73 billion in 2025, reflecting a compound annual growth rate (CAGR) of 8.3%.
What Is the Forecasted CAGR for the Personal Lubricants Market by 2029?
The market size for personal lubricants is anticipated to increase to $2.64 billion by 2029, expanding at a compound annual growth rate (CAGR) of 11.0%.
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What Are the Market Drivers in the Personal Lubricants Industry?
The key Drivers in the personal lubricants market are:
• Rising instances of erectile dysfunction
• Use of personal lubricants to facilitate sexual contact
• Personal lubricants used to postpone climax and prolong contact
• High prevalence of erectile dysfunction in emerging countries in Africa, Asia, and South America
What Is the Segment-Wise Breakdown of the Personal Lubricants Market?
The personal lubricantsmarket covered in this report is segmented –
1) By Type: Water-Based, Silicon-Based, Oil-Based
2) By Distribution Channel: Online Stores, Drug Stores, Hyper Markets And Super Markets, Specialty Stores
3) By End-User: Male, Female
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Which Emerging Trends Are Driving Growth in the Personal Lubricants Sector?
The key trends in the personal lubricants market are:
• Emphasis on product innovations is becoming a prevalent trend in the personal lubricants market.
• The launch of new products rooted in sensory stimulation is a notable development shaping the future of the market.
• The introduction of herb-inclusive formulations is a significant emerging trend, focusing on enhancing sexual experiences.
• A rise in the development of vegan, pH-balanced lubricants that mimic natural lubrication indicates a shift towards health-conscious products.
Which Companies Are Dominating the Personal Lubricants Market in Terms of Revenue?
The key players in the personal lubricants market are:
• Church & Dwight Co. Inc.
• Reckitt Benckiser Group plc
• BioFilm Inc.
• Lifestyles Healthcare Pte. Ltd.
• Mayer Laboratories Inc.
• Lovehoney Group
• Sliquid LLC
• Trigg Laboratories Inc.
• The Yes Yes Company Ltd.
• Uberlube Inc.
• HLL Lifecare Ltd.
• Cupid Limited
• Toaster Labs Inc.
• Mission Pharmacal Company
• Durex Inc.
• Pjur GmbH
• Gun Oil LLC
• PinkCherry LLC
• Babeland Inc.
• Adam & Eve LLC
• Wet International Inc.
• Intimate Organics LLC
• Good Clean Love LLC
• Swiss Navy Inc.
• Wicked Sensual Care Inc.
• Aneros Inc.
• System JO Inc.
• Blossom Organics Inc.
• Fun Factory GmbH
What Are the Regions Driving Demand in the Personal Lubricants Market?
North America was the largest region in the personal lubricants market in 2024
