Insight by Abdul Wasay, Chief Operating Officer at The Business Research Company In response to fluctuating tariffs and geopolitical trade developments, the Personalized Nutrition Market Outlook 2025 analyses how businesses are adapting through supply chain diversification and strategic sourcing.
The global personalized nutrition market has experienced considerable growth over the years. The market, valued at $16.61 billion in 2024, is projected to increase to $19.06 billion in 2025, realizing a compound annual growth rate (CAGR) of 14.7%.
By 2029, the personalized nutrition market is forecasted to grow to $34.76 billion with a compound annual growth rate (CAGR) of 16.2%.
Download the Free Sample Now:The key drivers in the personalized nutrition market are:
• Integration of healthcare and wellness programs
• Adoption and incorporation of behavioral insights
• Establishment of regulatory support and standards
• Rise in direct-to-consumer marketing channels and increasing consumer demand for customization.
The personalized nutritionmarket covered in this report is segmented –
1) By Product Type: Personalized Supplements, Personalized Diet Plans, Personalized Beverages, Diseases Based
2) By Form: Tablets, Capsules, Powder, Liquid, Other Forms
3) By Measurement Method: Active Measurements, Standard Measurements
4) By End User: Direct-To-Consumer, Wellness And Fitness Centers, Hospitals And Clinics, Institutions, Food Delivery Services
The key trends in the personalized nutrition market are:
• The market is being shaped by the integration of personalized nutrition into healthcare and wellness programs.
• There is an increased trend of incorporating behavioral insights into personalized nutrition programs.
• Regulatory support and standard development are dictating the trajectory of the market.
• Personalized nutrition is witnessing a shift towards direct-to-consumer channels and customized food products.
Major players in the personalized nutrition market are:
• BASF SE
• Koninklijke DSM N.V.
• Herbalife Nutrition Ltd.
• Amway Corporation
• DNAfit Life Sciences Limited
• Wellness Coaches USA LLC
• Atlas Biomed Group Limited
• Persona Nutrition Inc.
• Nutrigenomix Inc.
• Viome Life Sciences Inc.
• BiogeniQ Inc.
• 23andMe Inc.
• NutraGene Inc.
• Nutrahacker LLC
• GenoPalate Inc.
• Nutri-Genetix LLC
• GX Sciences LLC
• Pathway Genomics Corporation
• DnaNudge Limited
• Toolbox Genomics LLC
• NutriHealth Systems Private Limited
North America was the largest region in the personalized nutrition market in 2024