The Personalized Vitamins Market Overview 2025 report reveals that the market size has grown significantly over the past few years, with projections indicating further expansion.
The market size of personalized vitamins has seen quick expansion in recent years. The market is projected to increase from $5.78 billion in 2024 to $6.58 billion in 2025, experiencing a compound annual growth rate (CAGR) of 13.9%.
The Personalized Vitamins Global Market is projected to grow to a size of $9.65 billion by the year 2029. This growth is expected to progress at a Compound Annual Growth Rate (CAGR) of 10.0%.
Download Your Free Sample of the 2025 Personalized Vitamins Market Report and Uncover Key Trends Now!The key drivers in the personalized vitamins market are:
• Growing interest in DNA-based nutrition
• Rising demand for precision wellness solutions
• Increasing adoption of at-home health testing kits
• Rising focus on chronic disease prevention and growing availability of direct-to-consumer platforms
The personalized vitamins market covered in this report is segmented –
1) By Type: Wellness Supplements, Disease-Based Supplements
2) By Dosage Form: Tablets, Capsules, Powders, Gummies Or Chewable, Liquids, Softgels
3) By Distribution Channel: Super markets Or Hyper markets, Specialty Stores, Retail Pharmacies, Online Pharmacies And E-commerce Site
4) By End-Use: Direct-To-Consumer, Wellness And fitness Centers, Hospitals And Clinics, Other End Uses
The key trends in the personalized vitamins market are:
• Adoption of nutrigenomics due to technological advancements is a significant trend.
• Novel vitamin delivery systems are emerging as a new trend.
• There's a growing trend in investing in research and development.
• AI-driven health analysis developments and integration with wearable devices are shaping the market.
Major players in the personalized vitamins market are:
• BASF SE
• Bayer AG
• Amway Corporation
• Viome Life Sciences Inc.
• Vitagene Inc.
• Biovencer Healthcare Private Limited
• VitaminLab Inc.
• Habit Food Personalized LLC
• HUM Nutrition Inc.
• InsideTracker
• Nutrigenomix Inc.
• Persona Nutrition
• Vous Vitamin LLC
• Nourished
• Tespo Inc.
• Elo Health Inc.
• Genetic Direction LLC
• GX Sciences LLC
• Rootine Inc.
• Vitl Ltd.
North America was the largest region in the personalized vitamins market in 2024