The Pillow Market Overview 2025 report reveals that the market size has grown significantly over the past few years, with projections indicating further expansion.
The size of the global pillow market has seen robust growth in the past years. The market size was $8.42 billion in 2024 and is projected to reach $9.04 billion in 2025, with a compound annual growth rate (CAGR) of 7.4%.
The global pillow market is projected to reach $11.89 billion in 2029, growing at a compound annual growth rate (CAGR) of 7.1%.
Download Your Free Sample of the 2025 Pillow Market Report and Uncover Key Trends Now!The key drivers in the pillow market are:
• Growing demand for ergonomic and memory foam pillows
• Rising prevalence of sleep disorders
• Increasing focus on sustainable and eco-friendly materials
• Expansion of e-commerce sales channels and rising popularity of subscription services
The pillow market covered in this report is segmented –
1) By Type: Memory Foam Pillow, Down And Feather Pillow, Wool Or Cotton Pillow, Polyester Or Synthetic Pillow, Latex Pillow, Other Types
2) By Shape: Square, U-Shape, Rectangle, Wave, Round, Convex, Other Shapes
3) By Feature: Therapy, Cooling, Anit-Static, Anti-Bacteria And, Other Features
4) By Sales Channel: Offline, Online
5) By Application: Decorative, Sleeping, Bedding, Travel, Massage, Other Applications
The key trends in the pillow market are:
• Technological advancement in smart pillows is becoming a significant emerging trend.
• The industry is seeing a shift towards advanced cooling and breathable materials in pillow production.
• There's an increasing focus on developing eco-friendly and sustainable pillows.
• Customizable and adjustable pillows driven by ergonomic design innovation are on the rise.
Major players in the pillow market are:
• Somnigroup International Inc.
• Sleep Number Corporation
• Serta Simmons Bedding LLC
• Resident Home LLC
• Purple Innovation Inc.
• MyPillow Inc.
• Hollander Sleep Products LLC
• Malouf Companies Inc.
• American Textile Company
• Casper Sleep Inc.
• Wendre AS
• Romatex S.A.
• Brooklyn Bedding LLC
• Avocado Mattress LLC
• Leesa Sleep LLC
• Coop Home Goods
• Gio Clavis Co. Ltd.
• Downlite Inc.
• ComfyDown LLC
• Mediflow Inc.
Asia-Pacific was the largest region in the pillow market in 2024