The Prescriptive Analytics Market Overview 2025 report reveals that the market size has grown significantly over the past few years, with projections indicating further expansion.
The size of the prescriptive analytics market has experienced significant growth lately. The market size is projected to increase from $8.57 billion in 2024 to $10.8 billion in 2025, with a Compound Annual Growth Rate (CAGR) of 26.1%.
The market size of prescriptive analytics is anticipated to expand to $27.4 billion in 2029, growing at a compound annual growth rate (CAGR) of 26.2%.
Download Your Free Sample of the 2025 Prescriptive Analytics Market Report and Uncover Key Trends Now!The key drivers in the prescriptive analytics market are:
• Real-time integration of prescriptive analytics with Internet of Things (IoT)
• Expansion in cloud-based solutions for prescriptive analytics
• Advancements in explainable AI technologies
• Customization of prescriptive analytics for specific business needs
The prescriptive analytics market covered in this report is segmented –
1) By Solution: Software, Services
2) By Deployment Mode: Cloud, On-Premises
3) By Organization Size: Large Enterprises, Small And Medium-Sized Enterprises (SME’s)
4) By Application Type: Risk Management, Operations Management, Revenue Management, Network Management, Supply Chain Management, Workforce Management
5) By Industry Vertical: Manufacturing, Energy And Utilities, Media And Entertainment, Transportation And Logistics, Healthcare And Life Sciences, Retail And Consumer Goods, Banking Financial Services And Insurance (BFSI), Information Technology And Telecommunications, Other Industry Verticals
The key trends in the prescriptive analytics market are:
• The market is witnessing a significant trend towards real-time prescriptive analytics.
• Advancements in machine learning algorithms are expected to shape the future of the prescriptive analytics market.
• Customization of prescriptive analytics for specific business needs and its cross-industry adoption is emerging as a major trend.
• The focus on ethical and explainable prescriptive analytics is another significant trend impacting the future of the market.
Major companies in the prescriptive analytics market are:
• Microsoft Corporation
• Koch Industries Inc.
• The International Business Machines (IBM) Corporation
• Oracle Corporation
• SAP SE
• Salesforce Inc.
• Infor
• SAS Institute Inc.
• Teradata Corporation
• Fair, Isaac and Company (FICO)
• TIBCO Software Inc.
• Altair Engineering Inc.
• Talend SA
• Happiest Minds Technologies
• Mitek Analytics
• BOARD International S.A.
• Pros Inc.
• Zilliant Inc.
• Logi Analytics Inc.
• Sisense Inc.
• RapidMiner Inc.
• Improvado
• Stitch Data
• River Logic Inc.
• Ayata
• Ngdata Inc.
North America was the largest region in the prescriptive analytics market in 2024