Insight by Abdul Wasay, Chief Operating Officer at The Business Research Company
In response to fluctuating tariffs and geopolitical trade developments, the Ready To Drink (RTD) Alcoholic Beverages Market Outlook 2025 analyses how businesses are adapting through supply chain diversification and strategic sourcing.
What Is the Forecasted Market Size and CAGR for the Ready To Drink (RTD) Alcoholic Beverages Market?
The market size of Ready To Drink (RTD) Alcoholic Beverages has seen significant growth in the past few years. The market value is projected to rise from $23.13 billion in 2024 to $25.17 billion in 2025, registering a compound annual growth rate (CAGR) of 8.8%.
What Is the Forecasted CAGR for the Ready To Drink (RTD) Alcoholic Beverages Market by 2029?
By 2029, the Ready To Drink (RTD) Alcoholic Beverages market is expected to reach a size of $35.36 billion, growing at a compound annual growth rate (CAGR) of 8.9%.
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What Are the Market Drivers in the Ready To Drink (RTD) Alcoholic Beverages Industry?
The key drivers in the ready to drink (rtd) alcoholic beverages market are:
• Rising popularity of low-alcohol and no-alcohol beverages
• Increasing health awareness leading to decreased alcohol consumption
• Growing trend towards mindful drinking and sober socializing
• Expansion and convenience added to the sector by ready-to-drink beverages.
What Is the Segment-Wise Breakdown of the Ready To Drink (RTD) Alcoholic Beverages Market?
The ready to drink (rtd) alcoholic beveragesmarket covered in this report is segmented –
1) By Type: Alcopop, Cocktail Pre-Mixes, Bottled Cocktails
2) By Flavor: Regular, Flavored
3) By Packaging Type: Bottle, Can, Other Packaging Types
4) By Distribution channel: Supermarkets And Hypermarkets, Specialty Stores, Convenience Stores, Online Retail, On-Premise, Other Distribution Channels
5) By End User: Residential Or Retail, Commercial Or HoReCa
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Which Emerging Trends Are Driving Growth in the Ready To Drink (RTD) Alcoholic Beverages Sector?
The key trends in the ready to drink (rtd) alcoholic beverages market are:
• The development of innovative products such as premium ready-to-drink cocktails is a rising trend.
• Products tailored to wellness-oriented and convenience-focused consumers are shaping the market.
• The launch of high-quality, pre-mixed alcoholic beverages highlights the trend for superior ingredients and craftsmanship.
• The provision of convenient and elevated at-home drinking experiences represents an emerging trend.
Which Companies Are Dominating the Ready To Drink (RTD) Alcoholic Beverages Market in Terms of Revenue?
Major players in the ready to drink (rtd) alcoholic beverages market are:
• Anheuser-Busch Inbev SA
• CocaCola Company
• Diageo plc
• Asahi Group Holdings Ltd.
• Kirin Holdings Company Ltd.
• Pernod Ricard
• Molson Coors Beverage Company (TAP)
• Carlsberg AS
• Suntory Group
• Constellation Brands Inc.
• Brown-Forman Corporation
• Campari Group
• Davide Campari Milano N.V.
• Boston Beer Company Inc.
• PepsiCo Inc.
• La Martiniquaise
• Heineken Holding N.V.'s
• Krombacher Brewery
• Rémy Cointreau USA Inc.
• Beam Suntory Inc.
• Mark Anthony Group Inc.
• Mike's Hard Lemonade Co.
• Bacardi Limited
• Tails Cocktails
What Are the Regions Driving Demand in the Ready To Drink (RTD) Alcoholic Beverages Market?
Europe was the largest region in the ready to drink (RTD) alcoholic beverages Market in 2024
