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Sports Nutrition Market Size, Share & Forecast: Emerging Technologies Reshaping the Competitive Landscape

9 Sep, 2025

Insight by Abdul Wasay, Chief Operating Officer at The Business Research Company

In response to fluctuating tariffs and geopolitical trade developments, the Sports Nutrition Market Outlook 2025 analyses how businesses are adapting through supply chain diversification and strategic sourcing.

What Is the Projected Market Size of the Sports Nutrition Industry in 2024 and 2025?

The market size of the sports nutrition sector has seen substantial growth recently. In 2024, the market was valued at $43.49 billion and it is projected to reach $47.7 billion by 2025, with a Compound Annual Growth Rate (CAGR) of 9.7%.

What Is the Projected Market Size of the Sports Nutrition Market in 2029?

The Sports Nutrition Global Market Report 2025 anticipates that by 2029, the sports nutrition market will expand to $71.66 billion with a compound annual growth rate (CAGR) of 10.7%.

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What Are the Key Drivers of Sports Nutrition Market Growth?

The key drivers in the sports nutrition market are:

• Rising gym memberships worldwide
• Increased consumption of post-workout supplements for muscle growth and recovery
• Growing use of pre-workout nutraceuticals for energy boost and hydration
• Trend towards higher muscle strength among fitness enthusiasts

What Are the Primary Segmentation Categories in the Sports Nutrition Market?

The sports nutritionmarket covered in this report is segmented –
1) By Type: Sports Bars, Sports Drinks, Sports Powder, Sports Supplements, RDT (Ready-To-Drink) Protein Drinks, Other Types
2) By Raw Material: Animal Derived, Plant-Based, Mixed
3) By End Users: Athletes, Fitness Enthusiasts, Bodybuilders, Lifestyle Users
4) By Distribution Channel: Supermarkets/Hypermarkets, Specialty Stores, Convenience Stores, Online Stores, Other Distribution Channels

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What Are the Major Trends Shaping the Sports Nutrition Market in 2025 and Beyond?

The key trends in the sports nutrition market are:

• There is a rising trend in the sports nutrition industry towards vegan, plant-based products due to increased consumer awareness of sustainable and ethical health and fitness options.
• An increase in product offerings such as plant-based protein bars, powders, and ready-to-drink beverages is being seen with manufacturers focusing on vegan-friendly alternatives.
• Use of alternative plant proteins like pea protein, instead of soy, to avoid allergies and GMO-related issues, is becoming a trend.
• Companies are innovating new product lines which are fully plant-based, providing the same nutritional and functional benefits as non-vegetarian options.

Who Are the Emerging Players in the Sports Nutrition Market?

Major players in the sports nutrition market are:

• Glanbia Plc
• PepsiCo Inc
• Post Holdings Inc
• Abbott Laboratories
• Otsuka Pharmaceutical Co. Ltd
• GNC Holdings Inc.
• The Coca-Cola Company
• Nestle SA
• Clif Bar & Company
• MusclePharm Corporation
• Yakult
• Reckitt Benckiser Group plc
• Hormel Foods Corp.
• Z-Konzept
• German Sports Nutrition
• Atlantic Grupa DD
• OTE Sports Ltd
• Nomi Biotech Corporation
• Fitness Authority
• ALFIT TM
• HSN nutrition
• World Food
• SNC
• NutritionPro
• Alphamale ATP
• Boli Nutriton
• Emerix Laboratories
• JRM Limited
• Crucible Combat Corporation
• Amgen
• ASPEN
• Kilyos
• Actylis
• Nature's Bounty Co
• Biovea
• NOW Foods
• HealthVit
• MedxPharmacy
• Nutrition Souq
• Shark Supplements and Protein Nutrition
• Shark Food Supplements Trading LLC
• Ascendis Health
• Bayer
• Inova Pharmaceuticals
• Vital Health Foods
• Vitabiotics Ltd
• GlaxoSmithKline PLC
• Raw Sport
• Alpha Sports Nutrition
• Uber Nutrition
• Hammer Nutrition
• USN Kenya
• menshealth.com
• BetterMe
• egyfitness

Which Regions Are Leading the Growth in the Global Sports Nutrition Market?

North America was the largest region in the sports nutrition market in 2024

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