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Global Stevia Market Dynamics: Demand Drivers, Challenges, and Growth Path to 2029

9 Sep, 2025

Insight by Abdul Wasay, Chief Operating Officer at The Business Research Company

In response to fluctuating tariffs and geopolitical trade developments, the Stevia Market Outlook 2025 analyses how businesses are adapting through supply chain diversification and strategic sourcing.

What Is the Forecasted Market Size and CAGR for the Stevia Market?

The size of the stevia market has seen significant growth lately. It is projected to rise from $0.92 billion in 2024 to $1.02 billion in 2025, with a compound annual growth rate (CAGR) of 10.7%.

What Is the Forecasted CAGR for the Stevia Market by 2029?

The Stevia Global Market is projected to reach $1.65 billion by 2029, growing at a compound annual growth rate (CAGR) of 12.7%.

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What Are the Market Drivers in the Stevia Industry?

The key drivers in the stevia market are:

• Rise in diabetes and obesity prevalence
• Unhealthy lifestyle and physical inactivity
• Overeating and genetic predisposition to obesity
• Increased stress levels leading to chronic health risks

What Is the Segment-Wise Breakdown of the Stevia Market?

The steviamarket covered in this report is segmented –
1) By Product: Powder, Liquid, Leaf
2) By Nature: Organic, Conventional
3) By Application: Bakery, Dairy Food Products, Beverages, Dietary Supplements, Confectionery, Other Applications

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Which Emerging Trends Are Driving Growth in the Stevia Sector?

The key trends in the stevia market are:

• Innovation in product development, like liquid stevia-based sweeteners, is an emerging trend in the market.
• Businesses are diversifying product offerings to cater to particular needs, such as solubility, stability, and precise measurement.
• There is an increasing move towards unique features designed for specific applications such as beverages, confectionery, desserts, and syrups.
• There is a growing adoption of alternatives to traditional form factors, providing convenience for manufacturers who do not use powdered stevia.

Which Companies Are Dominating the Stevia Market in Terms of Revenue?

Major players in the stevia market are:

• Cargill Inc.
• Archer Daniels Midland Company
• PepsiCo Inc.
• The Coca-Cola Company
• Ingredion Incorporated
• WhiteWave Services Inc.
• Tate & Lyle plc
• SunOpta Inc.
• SweetLeaf Stevia
• BENEO GmbH
• Stevia Corp
• Real Stevia Company
• Sweet Green Fields LLC
• Guilin Layn Natural Ingredients Corp
• S&W Seed Co
• GL Stevia Co Ltd.
• Sunwin Stevia International Inc.
• PureCircle Ltd.
• Pyure Brands LLC
• Bioplus Life Sciences Pvt Ltd.
• Evolva Holding S.A.
• GLG Life Tech Corp
• Foodchem International Corporation
• Hunan Nutramax Inc.
• Sunrise Nutrachem Group Co Ltd.
• Zhucheng Haotian Pharma Co Ltd
• Wisdom Natural Brands
• Shandong Aojing Biotechnology Co Ltd.
• Morita Kagaku Kogyo Co Ltd
• Ganzhou Julong High-Tech Industrial Co Ltd.
• Arista Industries Inc.
• Martin Bauer GmbH Co
• Health Plus Inc.
• Kerry Group plc
• Whole Earth Brands Inc.
• Layn Corporation
• Taos Inc.
• Biolotus Technology Jiangsu Inc.
• Sino-Food Machinery Co Ltd.
• Nutra Food Ingredients LLC

What Are the Regions Driving Demand in the Stevia Market?

Asia-Pacific was the largest region in the stevia market share in 2024

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