Insight by Abdul Wasay, Chief Operating Officer at The Business Research Company
In response to fluctuating tariffs and geopolitical trade developments, the Tea Market Outlook 2025 analyses how businesses are adapting through supply chain diversification and strategic sourcing.
What Is the Projected Market Size of the Tea Industry in 2024 and 2025?
The Tea Global Market Report 2025 shows that the tea market has experienced a solid growth trend. The market size has increased from $53.57 billion in 2024 to $56.26 billion in 2025 with a compound annual growth rate (CAGR) of 5.0%.
What Is the Projected Market Size of the Tea Market in 2029?
In 2029, the tea market is expected to reach $69.68 billion, growing at a compound annual growth rate (CAGR) of 5.5%.
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What Are the Key Drivers of Tea Market Growth?
The key drivers in the tea market are:
• Growing consumer demand for herbal tea
• Increasing interest in caffeine-free beverages
• Rising awareness about health benefits of herbal tea
• Usage of tea as a supplement in healthy diets
What Are the Primary Segmentation Categories in the Tea Market?
The teamarket covered in this report is segmented –
1) By Type: Green Tea, Black Tea, Oolong Tea, Fruit Or Herbal Tea, Other Types
2) By Packaging: Plastic Containers, Loose Tea, Paper Boards, Aluminum Tins, Tea Bags
3) By Distribution Channel: Super Markets Or Hyper Markets, Special Stores, Convenience Stores, Online Stores, Other Distribution Channels
4) By Application: Residential, Commercial
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What Are the Major Trends Shaping the Tea Market in 2025 and Beyond?
The key trends in the tea market are:
• The development of innovative new products, such as specialty iced teas, is a rising trend.
• The creation of unique drink profiles, incorporating ingredients like fruit, herbs and spices, is growing in popularity.
• Companies are also increasingly focused on promoting social justice through business practices, such as Fair Trade.
• The move towards organic accreditation, rejecting the use of artificial pesticides and fertilizers, demonstrates a heightened commitment to environmental protection.
Who Are the Emerging Players in the Tea Market?
Major players in the tea market are:
• Nestlé S.A.
• Unilever PLC
• Associated British Foods plc
• ITO EN Ltd.
• Hain Celestial Group Inc.
• Godrej Consumer Products Limited
• Tata Global Beverages Limited
• Twinings of London Ltd.
• McLeod Russel India Limited
• Tazo Tea Company
• RC Bigelow Inc.
• DavidsTea Inc.
• Yorkshire Tea Ltd.
• Barry's Tea Limited
• Traditional Medicinals LLC
• Rishi Tea & Botanicals
• Celestial Seasonings Inc.
• Harney & Sons Fine Teas
• The Republic of Tea Inc.
• Dilmah Ceylon Tea Company PLC
• Apeejay Surrendra Group Limited
• Typhoo Group Limited
• M.M. Ispahani Limited
• The Jasmine Pearl Tea Company
• Mighty Leaf Tea
• The Tea Spot
• Big Heart Tea Company
• Taetea Group Co Ltd.
• Numi Organic Tea
Which Regions Are Leading the Growth in the Global Tea Market?
Asia-Pacific was the largest region in the tea market in 2024
