Insight by Abdul Wasay, Chief Operating Officer at The Business Research Company
In response to fluctuating tariffs and geopolitical trade developments, the Tortilla Market Outlook 2025 analyses how businesses are adapting through supply chain diversification and strategic sourcing.
How Will the Tortilla Market Grow Between 2024 and 2025?
The tortilla market size has grown strongly in recent years. It will grow from $47.94 billion in 2024 to $51.13 billion in 2025 at a compound annual growth rate (CAGR) of 6.7%. The growth in the historic period can be attributed to traditional dietary staple, versatility in culinary applications, shift to healthier alternatives, rise in Mexican and tex-mex cuisine, globalization of food preferences, convenience and ready-to-eat foods.
How Much Will the Tortilla Market Be Worth in 2029?
The Tortilla Global Market Report 2025 predicts that by 2029 the market size for tortilla will reach $67.6 billion. This represents a compound annual growth rate (CAGR) of 7.2%.
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Which Tortilla Market Drivers Are Linked to Revenue Growth?
The key drivers in the tortilla market are:
• Rising prevalence of nutritional deficiencies among the population
• Health benefits of tortillas, including their good source of protein, vitamins, fiber, and iron
• Role of tortillas in combating malnutrition and anemia
• Ability of tortillas to provide high-potential nutrition, promoting body growth and energy.
Which Segments Are Expected to Grow in the Tortilla Market?
The tortillamarket covered in this report is segmented –
1) By Product Type: Tortilla Chips, Taco Shells, Tostadas, Flour Tortillas, Corn Tortillas, Other Products
2) By Nature: Organic, Conventional
3) By Processing Type: Fresh, Frozen
4) By Source: Wheat, Corn
5) By Distribution Channels: Hypermarkets, Supermarkets, Convenience Stores, Online, Other Distribution Channels
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What Are The Key Trends Impacting Growth In The Global Tortilla Market?
The key trends in the tortilla market are:
• The adoption of traditional artisanal techniques is a growing trend in the tortilla market.
• The development of healthier formulations, including low-sodium and gluten-free options, is becoming more prevalent.
• Responding to consumer demand for authentic flavors is shaping the future of the market.
• There is a trend of competing by enhancing the nutritious value of products.
Who Are the Key Competitors in the Global Tortilla Market?
Major players in the tortilla market are:
• GRUMA S.A.B. de C.V
• PepsiCo Inc.
• Easy Food Inc.
• La Tortilla Factory Inc.
• Liven S.A.
• Ole Mexican Foods Inc.
• Catallia Mexican Foods LLC
• Aranda's Tortilla Company Inc.
• Arevalo Foods Inc.
• Azteca Foods Inc.
• Tyson Foods Inc.
• Fiesta Tortilla Factory Inc.
• Eagle Foods Holdings Pty. Ltd.
• Cargill Incorporated
• Grupo Bimbo S.A.B. de C.V
• Hain Celestial Group
• Senor Pepe's Mexican Food Factory LLC
• Siete Family Foods
• Reser's Fine Foods Inc.
• General Mills Inc.
• Tortilla King Inc.
• Rudy's Tortilla
• Franco Whole Foods
• Los Amigos Tortilla Manufacturing Inc.
• Tortilla Company Inc.
• Mission Foods Inc.
• Ortega Foods Corporation
• Goya Foods Inc.
• Hernandez Manufacturing Inc.
Where Is the Tortilla Market Growing Fastest Between 2025 and 2029?
North America was the largest region in the tortilla market in 2024
