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Future of the White Wine Market: Key Drivers and Projections | 2025–2029

9 Sep, 2025

Insight by Abdul Wasay, Chief Operating Officer at The Business Research Company

In response to fluctuating tariffs and geopolitical trade developments, the White Wine Market Outlook 2025 analyses how businesses are adapting through supply chain diversification and strategic sourcing.

What Is the Projected Market Size of the White Wine Industry in 2024 and 2025?

The global white wine market has experienced significant growth recently. The market, which was valued at $42.36 billion in 2024, is projected to increase to $44.59 billion in 2025, with a compound annual growth rate (CAGR) of 5.3%.

What Is the Projected Market Size of the White Wine Market in 2029?

The global white wine market is predicted to expand to a size of $55.94 billion by 2029, growing at a compound annual growth rate (CAGR) of 5.8%.

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What Are the Key Drivers of White Wine Market Growth?

The key drivers in the white wine market are:

• Cultural shifts and changing drinking habits
• Adaptation to climate change
• Exploration and tapping into new markets
• Adoption of sustainable and organic practices in production and marketing

What Are the Primary Segmentation Categories in the White Wine Market?

The white winemarket covered in this report is segmented –
1) By Type: Chardonnay, Pinot Grigio, Sauvignon Blanc, Viognier, Torrontes, Alberino, Other types
2) By Body Type: Light Bodied , Medium Bodied, Full-Bodied
3) By Sweetness Level: Dry, Semi-Sweet, Sweet
4) By Sales Channels: Modern trade, Grocery Store, Convenience Stores, E-Commerce

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What Are the Major Trends Shaping the White Wine Market in 2025 and Beyond?

The key trends in the white wine market are:

• The market is expected to see growing popularity of artisanal and small-batch productions.
• Rising health-conscious consumers are influencing the white wine market.
• An increase in wine tourism is shaping the future of the market.
• Innovative packaging, branding, and exploration of indigenous varietals are key emerging trends.

Who Are the Emerging Players in the White Wine Market?

Major players in the white wine market are:

• E. & J. Gallo Winery
• Caviro S.c.a.
• Grupo Peñaflor S.A.
• The Wine Group Inc.
• Accolade Wines Australia Limited
• Casella Family Brands Pty Ltd
• Treasury Wine Estates Limited
• China Great Wall Wine Co. Ltd.
• Vina Concha y Toro S.A.
• Domaines Barons de Rothschild (Lafite)
• Louis Roederer S.A.
• Marchesi Antinori S.p.A.
• Harlan Estate Winery LLC
• Screaming Eagle Winery and Vineyards
• Yantai Changyu Pioneer Wine Company Limited
• Pernod Ricard SA
• Constellation Brands Inc.
• Jackson Family Wines
• Trinchero Family Estates
• Bronco Wine Company
• Kendall-Jackson Vineyard Estates
• Ste. Michelle Wine Estates Ltd.
• Miguel Torres S.A.
• Robert Mondavi Winery
• Kim Crawford Wines
• Wente Vineyards
• Rodney Strong Vineyards
• Fetzer Vineyards
• Hogue Cellars
• Beringer Vineyards
• Simi Winery
• La Crema Winery LLC
• Francis Ford Coppola Winery LLC
• J. Lohr Vineyards & Wines
• Bogle Vineyards Inc.
• Segura Viudas S.A.
• Mumm Napa Valley

Which Regions Are Leading the Growth in the Global White Wine Market?

Europe was the largest region in the white wine market in 2024

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