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Global Whole Grain Foods Market Overview: Supply Chain Evolution, Policy Landscape, and Forecast Opportunities

9 Sep, 2025

Insight by Abdul Wasay, Chief Operating Officer at The Business Research Company

In response to fluctuating tariffs and geopolitical trade developments, the Whole Grain Foods Market Outlook 2025 analyses how businesses are adapting through supply chain diversification and strategic sourcing.

What Are the Expected Market Growth Rates for the Whole Grain Foods Market?

The market size of whole grain foods has seen a robust growth recently. The market is predicted to expand from $38.15 billion in 2024 to $40.8 billion in 2025, with a compound annual growth rate (CAGR) of 6.9%.

What Are the Expected Market Growth Trends for the Whole Grain Foods Market Through 2029?

The Whole Grain Foods Global Market is predicted to reach a market size of $53.77 billion in 2029, growing at a compound annual growth rate (CAGR) of 7.1%.

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What Are the Key Business Drivers in the Whole Grain Foods Market Landscape?

The key drivers in the whole grain foods market are:

• Growing consumer preference and demand for bakery products
• Increasing demand for convenience and ready-to-eat snacks
• Higher consumer interest in innovative, health-conscious food options
• Enhanced nutritional value and taste offered by whole grain foods in bakery products

How Is the Whole Grain Foods Market Divided Across Key Categories?

The whole grain foodsmarket covered in this report is segmented –
1) By Product Type: Whole Grain Cereals, Whole Grain Bread, Whole Grain Snacks, Whole Grain Pasta, Other Product Types
2) By Nature: Conventional, Organic
3) By Source: Maize, Wheat, Brown Rice, Oats, Rye, Barley, Quinoa, Mult-grain, Other Sources
4) By Distribution Channel: Supermarkets And Hypermarkets, Convenience Stores, Online Retail, Specialty Stores, Other Distribution Channels
5) By End Consumer: Health-Conscious Consumers, Fitness Enthusiasts, Families With Children, Food Enthusiasts And Home Cooks, Individuals With Dietary Restrictions

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What Are the Ongoing Trends in the Whole Grain Foods Market?

The key trends in the whole grain foods market are:

• The focus is on developing innovative products to cater to health-conscious consumers.
• There is a surge in the creation of healthier, fiber-rich alternatives to traditional foods.
• Companies are incorporating organic ingredients into their products.
• Versatility in product usage is being emphasized, such as bread rolls that can be used for snacks, meals, or sliders.

Which Companies are Expanding in the Whole Grain Foods Industry?

Major players in the whole grain foods market are:

• Cargill Incorporated
• Nestlé S.A.
• PepsiCo Inc.
• Viterra Limited
• The Kraft Heinz Company
• Associated British Foods
• General Mills Inc.
• Kellogg Company
• Conagra Brands Inc.
• Campbell Soup Company
• Post Holdings Inc
• Barilla G. e R. Fratelli S.p.A.
• The Hain Celestial Group Inc
• Warburtons Limited
• Nature's Path Foods Inc.
• Bob's Red Mill Natural Foods Inc.
• Grain Millers
• Hometown Food Company
• Silver Hills Bakery
• Bluebird Grain Farms

Which is the Largest Region the Global Whole Grain Foods Market?

North America was the largest region in the whole grain foods market in 2024

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