Advertising, Public Relations, And Related Services Global Market Report 2023 – By Type (Advertising Agencies, Billboard & Outdoor Advertising, Media Buying Agencies And Representative Firms, Print Advertising Distribution, Other Advertising Services, Public Relations, Direct Mail Advertising), By Application (BFSI, Consumer Goods and Retail, Government and Public Sector, IT & Telecom, Healthcare, Media & Entertainment), By Mode (Online, Offline) – Market Size, Trends, And Global Forecast 2023-2032

Direct Mail Advertising Market Definition

Direct mail advertising is a type of direct marketing in which the mail is delivered physically to a prospect’s mailbox through postal services or other delivery services, as opposed to indirect marketing which uses broader messaging styles and targets a larger customer base. The direct mail advertising market includes revenues earned by entities by providing services such as creating and designing advertisement and promotional activities campaigns for the purpose of distributing advertising materials (e.g., coupons, flyers, samples) or specialties (e.g., keychains, magnets, pens with customized messages imprinted) by mail or other direct distribution.

Advertising Agencies Market Definition

The advertising agencies market consists of the sales of advertising services and related goods by entities (organizations, sole traders and partnerships) that plan, develop, create and manage advertisement and promotional activities in newspapers, radio, television, billboards, websites and social media sites. Advertising agencies assist advertisers in the creation of advertisements. They offer the advertiser a full range of services, from the creation of an idea through the production of an advertisement. As a result, advertising firms arrange a variety of operations and maintain a formal structural relationship with a variety of departments. Some large businesses have their own advertising staff to do the job. They may also seek the assistance of advertising agencies. Smaller businesses, on the other hand, almost always hire an advertising agency because they cannot afford to hire their own advertising department. The majority of advertising agencies are not reliant on any organizations. These companies make every effort to sell their clients' products. They have a group of professionals that are experts in various domains and can assist businesses or organizations in reaching their target customers in a simple and effective manner.

Out-of-home advertising, also known as outdoor advertising, refers to advertisements that reach customers while they are outside their homes. Out-of-home advertising publicizes a business's products as well as its services. The purpose of advertising is to attract new customers by reaching out to them with an effective ad strategy. The main types of out-of-home advertising are billboards, transport, street furniture, transit displays, and others. A billboard is a huge outdoor advertising structure (a billboard) that is commonly found in high-traffic areas, such as along major roads. The different platforms include static and digital and are used by the food and beverage industry, vehicle industry, health and medical industry, commercial and personal services, consumer goods, and others. The global out-of-home advertising market is segmented - 1) By Type: Billboard, Transport, Street Furniture, Transit Displays, Other Types 2) By Platform: Static, Digital 3) By Application: Food and Beverage Industry, Vehicle Industry, Health and Medical Industry, Commercial and Personal Services, Consumer Goods, Other Applications The global ooh out-of-home advertising market size grew from $28.48 billion in 2022 to $31.23 billion in 2023 at a compound annual growth rate (CAGR) of 9.7%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of the global out-of-home advertising is expected to grow from $43.96 billion in 2027 at a CAGR of 8.9%. The rising urban population has contributed to the growth of the out-of-home advertising market. The increase in the population in urban cities increases traffic congestion and waiting time. According to the INRIX 2020 Global Traffic Scorecard, London is ranked as the most congested city in the UK, with 69-hours time lost to traffic due to congestion, followed by Lincoln (47 hours) and Bristol (37 hours). With people spending more time outside their homes in traffic and other areas, OOH advertising holds the utmost importance in advertising. According to the UN World Urbanization Prospects revision, the urban population is expected to increase to 68% across the world by 2050. Over a third of expected urban growth will occur in just three countries—India, China, and Nigeria—and by 2050, the expected urban dwellers in India could be 416 million, China 255 million, and Nigeria 189 million. The rise in the urban population in developed and developing countries, which is contributing to the increasing traffic congestion, is driving the growth of out-of-home advertising market. Major players in the out-of-home advertising market are Daktronics Inc., JCDecaux SA, Lamar Advertising Co., OUTFRONT Media, Inc., Ströer SE & Co. KGaA, Clear Channel Outdoor Holdings Inc., Exterion Media, oOh!media Limited, Intersection and Watchfire Signs. The volatile cost of advertising is expected to limit the growth of the out-of-home advertising market. Billboard advertising costs are volatile and are influenced by a variety of factors, including circulation (the total volume of traffic passing by the billboard), demographics, and impressions. Additionally, the cost of designing an ad and the cost of building the physical one also influences the overall cost. According to Fit Small Business, a digital resource company, physical billboards cost $750 to $1,500 per month on average in rural areas, $1,500 to $2,000 per month in small to midsize towns, and $14,000 or more in major markets. Depending on the area, digital billboards might cost more than $15,000. For instance, physical billboard costs in Cedar Rapids are $550-$4,000 per month for a population of 209,658, and in Los Angeles they are $1,000-10,000 for a population of 10 million. These costs include only the rent, while the cost of designing an ad varies. Therefore, the volatility in the cost of advertising harms the out-of-home advertising market. Companies are increasingly using artificial intelligence to advertise their products. The major applications and benefits of artificial intelligence for digital out-of-home advertising are agile and trigger data-driven campaigns. For instance, McDonald’s used data like weather and time of day to remind consumers to promote ice cream sundaes on a hot day, and on the other hand, Coca-Cola promoted smart water when the temperature exceeded 21 degrees. Virgin Trains also used real-time traffic data to show motorists how much quicker their journey could have been by using trains. Therefore, AI and automation can optimise ads and update them creatively according to the data. In October 2021, American Outdoor, an outdoor advertising firm based in the US, acquired assets from Juggernaut Billboards for an undisclosed amount. The acquisition expands American Outdoor Advertising's portfolio, which already covers major markets in Arizona, Nevada and California. Juggernaut Billboard is a US-based company that provides billboard and mobile billboard advertising services in Puerto RiCo., Arizona, Texas, and Mexico. Asia-Pacific was the largest region in the out-of-home advertising market in 2022. North America was the second largest region in the global out-of-home advertising market share. The regions covered in the global Out-of-home advertising market analysis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the out-of-home advertising market are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, the UK, and the USA. The Out-of-Home Advertising market consists of revenue earned by entities by providing services such as planning, developing, creating and managing advertisement and promotional activities in out of home advertisement facilities. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for specified geography are consumption values – that is, they are revenues generated by organizations in the specified geography within the specified market, irrespective of where they are produced. It does not include revenues from resales either further along the supply chain or as part of other products. The out-of-home advertising market research report is one of a series of new reports from The Business Research Company that provides out-of-home advertising market statistics, including out-of-home advertising industry global market size, regional shares, competitors with an out-of-home advertising market share, detailed out-of-home advertising market segments, market trends and opportunities, and any further data you may need to thrive in the out-of-home advertising industry. This out-of-home advertising market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future state of the industry.

Print advertising distribution service refers to the services that distribute periodicals, promotional samples, and handbills, which are postcard-sized advertisements likely to be read by a target audience. It captures an audience's attention when they read particular publications. The purpose of print advertising is to influence a reader to buy an advertised product either physically in a store or digitally on a company's website. The main types of print advertising distribution are newspapers, magazines, posters and banners, and others (brochures, guides, business cards, pamphlets). A newspaper is a monthly publication that contains written information on current events and is often typed in black ink on a white or grey backdrop. The various services offered include advertising material direct distribution services, circular direct distribution services, coupon direct distribution services, directory telephone, door-to-door distribution of advertising materials, flyer direct distribution services, handbill direct distribution services, and sample direct distribution services and are used by retail, electronics and telecommunications, insurance, finance, and others. The different sizes of enterprises include large enterprises, as well as small and medium-sized enterprises. The global print advertising distribution market is segmented - 1) By Type: Newspapers, Magazines, Posters and Banners, Others (Brochures, guides, business cards, pamphlets) 2) By Service: Advertising Material Direct Distribution Services, Circular Direct Distribution Services, Coupon Direct Distribution Services, Directory Telephone, Door-To-Door Distribution Of Advertising Materials, Flyer Direct Distribution Services, Handbill Direct Distribution Services, Sample Direct Distribution Services 3) By Industry: Retail, Electronics and telecommunications, Insurance, Finance, Other Industries 4) By Enterprise Size: Large Enterprise, Small and Medium Enterprise The global print advertising distribution market size will grow from $29.28 billion in 2022 to $30.51 billion in 2023 at a compound annual growth rate (CAGR) of 4.2%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of the global print advertising distribution is expected to grow to $34.97 billion in 2027 at a CAGR of 3.5%. An increase in the consumer base is expected to drive the demand for the print advertising distribution market. Print advertising will continue to have a strong consumer base because print advertising offers readers high-quality, reliable content to develop credibility, and advertisers can easily leverage this credibility. According to a national survey of American internet users, approximately 82% of Americans found print advertisements more trustworthy than online advertising. People of all ages read newspapers and magazines that are the mainstay of these print advertisements. However, the majority of the consumers are older adults and long-time readers. They find it easy to read the newspapers as it provides them the leisure to read as per their timetable and also that they use significantly fewer digital applications and spend less time on gadgets. Therefore, an increasing number of the consumer base is predicted to fuel the demand for the growth of print advertising distribution market. Major players in the print advertising distribution market are Canon Solutions America, DGI USA, Gannett Company Inc., Valassis, R.R. Donnelley, Axel Springer, Pearson PLC., Sensory Interactive, Valassis and Soft signage. The revenue of the print advertising distribution market is expected to decline due to mass business closures that are limiting the growth of the market. According to CNN Business, in 2022, UBS, an investment banking company projected 40,000 to 50,000 retail stores in the United States would be closed over the next five years, majorly due to COVID pandemic and bankruptcy. Due to the mass store closures, not only were print subscriptions lagging but there were no new business promotions as well, which meant there were no print ads, subsequently decreasing the revenues generated by the print advertising distribution market. The launch of augmented reality is gaining popularity in the print advertising distribution market. Major players operating in the industry are continuously focused on introducing innovations and technologies to better serve the needs of consumers. For instance, in 2021, Threekit reports that 83.1 million consumers in the US use AR monthly. AR usership is expected to grow to 17% by 2022. The augmented reality trend of combining print with digital is a new way to connect with users. This combination has been spawning some incredible campaigns which offer advertisers new opportunities to create a virtual shop window on any printed marketing material. The best example is the Australian wine brand '19 Crimes', which has the labels embedded with AR technology. When the users scan the label with an AR app on their phone, the label comes to life and the person shown on the label tells the story of the 19 Crimes. In November 2022, Alpha Card Compact Media, a UK-based specialist in print marketing business, acquired A-ha! Distribution, a UK-based tourist and leaflet distributor, for an undisclosed amount. With the acquisition of A-ha! Distribution, Alpha Card Compact Media would now be able to supply its own specialist print marketing products to A-ha!’s client network across the new parts of England. A-ha! Distribution company currently distributes over 20 million leaflets a year on behalf of over 500 clients, promoting events, attractions, and public information. North America was the largest region in the print advertising distribution market in 2022. Western Europe was the second largest region in the global print advertising distribution market share. The regions covered in the global print advertising distribution market analysis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the print advertising distribution market are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, the UK, and the USA. The print advertising distribution market consists of revenues earned by entities by distributing and delivering advertisements, such as sample products, door-to-door promotion, placing brochures and flyers. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for specified geography are consumption values – that is, they are revenues generated by organizations in the specified geography within the specified market, irrespective of where they are produced. It does not include revenues from resales either further along the supply chain or as part of other products. The print advertising distribution market research report is one of a series of new reports from The Business Research Company that provides print advertising distribution market statistics, including print advertising distribution industry global market size, regional shares, competitors with a print advertising distribution market share, detailed print advertising distribution market segments, market trends and opportunities, and any further data you may need to thrive in the print advertising distribution industry. This print advertising distribution market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future state of the industry.

Print advertising is a sort of marketing in which advertisements are distributed through various print media channels such as newspapers, magazines, and journals in order to reach a larger target audience and capture their attention when they read particular publications. The purpose of print advertising is to influence a reader to buy an advertised product, either physically in a store or digitally on a company's website. The main types of print advertising are newspaper advertising, magazine advertising, posters, banners, and others. Newspaper advertising is a type of marketing that appears with normal editorial material in a newspaper. The various sectors include retail, electronics and telecommunications, insurance and finance, automotive, and others. The different providers involve large enterprises as well as small and medium-sized enterprises. The global print advertising market is segmented - 1) By Type: Newspaper Advertising, Magazine Advertising, Posters and Banners, Other Types 2) By Industry: Retail, Electronics and Telecommunications, Insurance and Finance, Automotive, Other Industries 3) By Provider: Large Enterprise, Small and Medium Enterprise The global print advertising market size will grow from $49.01 billion in 2022 to $51.81 billion in 2023 at a compound annual growth rate (CAGR) of 5.7%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of the global print advertising is expected to grow to $62.64 billion in 2027 at a CAGR of 4.9%. The huge population that subscribes to newspapers and magazines drives the print advertising market. According to the American Press Institute survey, a majority of newspaper subscribers also pay for a print magazine, which is one of the most popular publication types with good scope for ads. According to the Magazine Media Factbook 2022, the total audience across print and digital grew to 222.2 million readers in 2021. People of all ages read newspapers and magazines that are the mainstay of these print advertisements. However, the majority of the subscribers who pay for newspaper subscriptions are older adults and long-time readers. They find it easy to read newspapers as it provides them the leisure to read as per their timetable and also that they use significantly fewer digital applications and spend less time on gadgets. This factor contributes to the growth of the print advertising market. Major players in the print advertising market are Ogilvy & Mather, MullenLowe, McCann Worldgroup, Publicis Groupe, Dentsu, Havas, Grey Global, Droga 5, BBDO, VMLY&R, WPP Group PLC, Omnicom Group, Interpublic Group of Companies, and Hakuhodo. The potential of print advertising to connect to multiple generations is also a key driving factor for the print advertising market. According to National Press & Magazines, in July 2020, 152% readers are more likely to pay attention to print advertising in comparison to digital advertising (38% print ads to 25% for digital ads). A. This provides companies with the advantage of targeting wider generations, giving the necessary exposure to their product, which aids in the growth of the print advertising market. The print advertising market is facing extensive competition from the newer digital advertising media, such as internet and mobile advertising, which is hampering the growth of the market. Companies are focusing on digital marketing tools like social media to make the ads more interactive, touchable, and deliverable without location constraints and with faster reach. According to the Interactive Advertising Bureau (IAB) report, in 2021, the digital advertising revenue soared by 35% to $189 billion. Advertisers believe that digital video is more suitable for entertaining every generation of consumers and, thus, they are choosing the digital video format, which is eliciting further growth. Therefore, the increased proliferation of digital marketing is likely to limit the expansion of the print advertising market in the forecast period. Brands have invested in long-form print advertisements, or full-page, full-worded communications. This is likely to be a major trend in the print advertising market. Brands, in general, will have a lot to communicate to their customers and positions to articulate. They, therefore, require communication that is not limited to 145 characters, a 15-second flash of information, or a single impactful visual. For instance, in July 2020, MasterCard published a two-page broadcast in The New York Times to express its support for the LGBTQIA+ community. Also, for its support of GLAAD's NEON Legacy Series, a photo and video collection were created by black LGBTQIA+ creators. In 2020, P&G published a long-form of a print ad for its product Secret Deodorant/Anti-Perspirant that focuses on asking people to take part in Secret's call for gender equality. In March 2020, Lambert & Co., a US-based public relations and integrated marketing firm, acquired Fairly Painless Advertising, Inc., a company providing marketing and advertising services, for an undisclosed amount. This acquisition is expected to transform Lambert & Co. from a PR firm minoring in advertising and creative services to a fully-integrated agency majoring in creative services and advertising. Fairly Painless Advertising, Inc. is a US-based full-service advertising agency that provides research, planning, and creative services that cover print and digital design. North America was the largest region in the print advertising market in 2022. Western Europe was the second largest region in the global print advertising market share. The regions covered in the global print advertising market analysis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the print advertising market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, the UK, and the USA. The print advertising market consists of revenue earned by entities by providing services such as planning, developing, creating, and managing advertisement and promotional activities in print media such as periodicals, and print newspapers. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values – that is, they are revenues generated by organizations in the specified geography within the specified market, irrespective of where they are produced. It does not include revenues from resales either further along the supply chain or as part of other products. The print advertising market research report is one of a series of new reports from The Business Research Company that provides print advertising market statistics, including print advertising industry global market size, regional shares, competitors with a print advertising market share, detailed print advertising market segments, market trends and opportunities, and any further data you may need to thrive in the print advertising industry. This print advertising market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Radio advertising works by allowing advertisers to purchase airtime on various radio stations to air commercials or spots about their products or services. It allows advertisers an inexpensive way to get their voice heard again and again. The ability to stir emotions and create demand. It can also immediacy, driving shoppers to a specific store, brand or to take a specific action. The main types of radio advertising are traditional radio advertising, terrestrial radio broadcast advertising, terrestrial radio online advertising, and satellite radio advertising. Traditional radio advertising uses radio commercials to promote products or services. Advertisers pay for airtime on commercial radio stations, and the radio station broadcasts the advertiser's commercial to its listeners. BFSI, consumer goods and retail, government and public sector, IT and telecom, healthcare, and media all use the services. The different sizes of enterprises include large enterprises, small and medium-sized enterprises. The global radio advertising market is segmented - 1) By Type: Traditional Radio Advertising, Terrestrial Radio Broadcast Advertising, Terrestrial Radio Online Advertising, Satellite Radio Advertising 2) By Industry Application: BFSI, Consumer Goods and Retail, Government and Public Sector, IT and Telecom, Healthcare, Media and Entertainment 3) By Enterprise Size: Large Enterprise, Small and Medium Enterprise The global radio advertising market size will grow from $23.22 billion in 2022 to $24.84 billion in 2023 at a compound annual growth rate (CAGR) of 7.0%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of the global radio advertising is expected to grow to $31.37 billion in 2027 at a CAGR of 6.0%. The demand for cost-effective advertising routes for big and small companies is expected to drive the demand for the radio advertising market. Although newer advertising platforms such as the internet and other digital media are gaining traction in the advertising market, radio still represents a powerful advertising medium due to its high cost-effectiveness. For smaller markets, companies spend about $900 a week for a 30-second ad schedule and around $8,000 a week in bigger markets such as Sydney. On average, companies pay around $20 to reach 1,000 listeners during peak times of the day and close to $10 or $15 during off-peak hours. Therefore, the cost-effective routes of advertising are predicted to fuel the demand for the growth of the radio advertising market. Major players in the radio advertising market are Sirius XM Radio Inc., iHeartMedia Inc., Entercom Communications Corp., Cumulus Media Inc., National Public Radio Inc., Strategic Media Inc., The Radio Agency, Jacob Tyler, Sid Lee and Citizen Group. A decrease in radio ad spending is likely to limit the growth of the radio advertising market. A decline in ad spending on traditional channels is part of a long-standing trend. The companies are investigating alternative business models and evaluating innovative emerging technologies such as online fixed programmatic display and mobile video that provide consumers with instant access to the content. However, the pandemic has caused a significant decline in radio ad spending by several industries due to social distancing, containment restrictions, and the closure of industries and other social activities. According to the Pitch Madison report, launched by Pitch, in partnership with Madison World, radio industry reported a 44% decline in advertising revenue in 2020. Moreover, according to Group M’s latest end-of-year forecast, in Canada, audio channel spending (largely consisting of radio advertising) dropped from $1.3 billion in 2019 to $890.9 million in 2020, which was a 2.8%-point drop. Radio ad spending has declined disproportionately in recent months due to advertisers' cutting their overall media budgets, which is likely to hinder the market's growth. The launch of digital radio is gaining popularity in the radio advertising market. Digital radio gives users greater spectral efficiency. According to data from Radio Joint Audience Research Limited (RAJAR) published in October 2021, digital listening in the United Kingdom has increased to 65.8 percent of total radio listening. DAB has surpassed AM/FM as the most popular radio listening platform, accounting for 43 percent of total listening versus 34.2 percent for AM/FM. Moreover, if digital modulation methods that require more complex transmitters and receivers are used, more information could be transmitted in comparison to traditional analogue modulation schemes. In May 2020, Bauer Radio, an UK-based media company, fully acquired First Radio Sales (FRS) for undisclosed amount. With the acquisition of First Radio Sales (FRS), Bauer Radio gained enhanced advertising offering including the stations from FRS. First Radio Sales (FRS) is a UK-based company that sales radio advertising on behalf of more than 100 independent local radio stations. In addition to providing cross-platform advertising services, FRS provides sponsorships, promotions, branded content, events, and digital marketing solutions to national and regional customers. North America was the largest region in the radio advertising market in 2022. Western Europe was the second largest region in the global radio advertising market share. The regions covered in the global radio advertising market analysis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the radio advertising market are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, the UK, and the USA. The radio advertising market consists of revenue earned by entities by providing services such as planning, developing, creating and managing advertisement and promotional activities in radio. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for specified geography are consumption values – that is, they are revenues generated by organizations in the specified geography within the specified market, irrespective of where they are produced. It does not include revenues from resales either further along the supply chain or as part of other products. The radio advertising market research report is one of a series of new reports from The Business Research Company that provides radio advertising market statistics, including radio advertising industry global market size, regional shares, competitors with a radio advertising market share, detailed radio advertising market segments, market trends and opportunities, and any further data you may need to thrive in the radio advertising industry. This radio advertising market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Television advertising is the process of creating and broadcasting commercials on television to promote a product or service. Advertising exposes that brand to more audience initially than online advertising. TV advertising drives all other forms of promotion. The main service types of TV advertising are terrestrial, multichannel, and online. Multi-channel advertising refers to the distribution of marketing messages through multiple media channels such as email, social media, print, mobile, display ads, and television. The services are delivered through various platforms such as cable television and satellite television and are broadcast through advertisements and subscriptions. The different time slots include 20 seconds, 60 seconds, and more than 60 seconds. The global TV advertising market is segmented - 1) By Service Type: Terrestrial, Multichannel, Online 2) By delivery platform: Cable Television, Satellite Television 3) By Broadcasting services: Advertisement, Subscription 4) By Time slot: 20 seconds, 60 seconds, More than 60 seconds The global TV advertising market size will grow from $122.04 billion in 2022 to $129.78 billion in 2023 at a compound annual growth rate (CAGR) of 6.3%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of the global TV advertising is expected to grow to $160.38 billion in 2027 at a CAGR of 5.4%. The increased use of over-the-top (OTT) media services is expected to drive the growth of the TV advertising market. OTT offers reach and retention as the video advertisement is 100% viewable and non-skippable. For instance, on OTT platforms such as Netflix, Amazon Prime Video, and Disney+, advertisements are non-skippable and are 100% viewed by the subscriber. These advertisements are known as Subscription-Supported Video-on-Demand Services. When such ads are viewed by the audience, they reinforce the brand's message. The total OTT ad spending amount for 2020 was $990 million. An increase is expected in the forecast period, culminating in the $2.373 billion projected OTT ad spending in 2025, indicating that advertising on streaming services is rapidly expanding. Thus, the increased use of over-the-top (OTT) media services is driving the market for TV advertising. Major players in the TV advertising market are CBS (Columbia Broadcasting System), Comcast Corporation, Viacom Inc., Gray Television Inc., Sinclair Broadcast Group, Sun TV Network, The Walt Disney Company, Time Warner Cable, TV Today Network and Vivendi SA. The lack of assurance that the advertisement will be viewed and effective is the major obstacle for the TV advertising market. Numerous individuals change the channel when an advertisement comes up during the show break. Additionally, individuals these days use smartphones during advertisements until their show returns, which results in less consideration given towards the promotions. For instance, according to a 2020 Edelman study, seven out of ten consumers avoid ads by changing their media habits (49%) and using ad blockers (48%). In fact, according to Blockthrough’s March 2021 survey, about 40% of US internet users use ad blocker on any device. Thus, such factors restrict the TV advertising market growth. Programmatic TV advertising is becoming increasingly popular in the TV advertising market. Programmatic advertising is the process of purchasing digital advertisements automatically by leveraging algorithms and machines. It eliminates human intervention in the advertisement purchasing process, making it quick and less expensive. With the help of programmatic advertising, an organization can publish as many ads as a company wants on as many platforms as they desire. Also, it addresses the requirement for expanded reach of ads as utilization patterns have changed among crowds. Programmatic advertising is associated with programmatic TV sets, which allow the audience to watch OTT platforms on TV. For instance, when a person is watching a movie or show on a programmatic TV set, an ad appears in the video player itself. These ads are called in-stream ads and can run as many times as an organizer wants, thus causing an increase in reach towards the target audience. Red Ventures, a marketing and advertising firm based in the United States, paid $500 million to Viacom for CNET Media Group in September 2020. This deal will help Red Ventures grow its personalized consumer experience and expand into consumer technology and gaming by securing network websites, which will include CNET, GameSpot, and ZDNet. CNET Media Group is a leading US-based online media company under ViacomCBS, which is a US-based mass media company formed by the merging of CBS Corporation and Viacom. North America was the largest region in the TV advertising market in 2022. Western Europe was the second largest region in the global TV advertising market. The regions covered in the global TV advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the TV advertising market are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, the UK, and the USA. The TV advertising market consists of revenue earned by entities by providing services such as planning, developing, creating and managing advertisement and promotional activities in television. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for specified geography are consumption values – that is, they are revenues generated by organizations in the specified geography within the specified market, irrespective of where they are produced. It does not include revenues from resales either further along the supply chain or as part of other products. The TV advertising market research report is one of a series of new reports from The Business Research Company that provides TV advertising market statistics, including TV advertising industry global market size, regional shares, competitors with a TV advertising market share, detailed TV advertising market segments, market trends and opportunities, and any further data you may need to thrive in the TV advertising industry. This TV advertising market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Cloud advertising is a type of digital marketing using cloud platforms to reach consumers for better and more effective advertisements of brands and services. The main types of cloud advertising include public cloud, private cloud, and hybrid cloud. A public cloud advertising platform offers services in which multiple organisations share cloud advertising services where each organization’s data and applications are inaccessible to others over the internet. Public cloud advertising services are owned by third-party service providers. The different cloud advertising services include business process as a service (BPaaS), platform as a service (PaaS), infrastructure as a service (IaaS), and software as a service (SaaS). The different cloud advertising user groups include small and mid-size enterprises (SMEs) and large enterprises. The end-users of cloud advertising include retail, media and entertainment, IT and telecom, BFSI, government and other end-users. The global cloud advertising market is segmented - 1) By Type: Public Cloud, Private Cloud, Hybrid Cloud 2) By Service: Business Process as a Service (BPaaS), Platform as a Service (PaaS), Infrastructure as a Service (IaaS), Software as a Service (SaaS) 3) By User Group: Small And Mid-Size Enterprises (SMEs), Large Enterprises 4) By End-Users: Retail, Media and Entertainment, IT and Telecom, BFSI, Government, Other End-users The global cloud advertising market size will grow from $75.92 billion in 2022 to $85.64 billion in 2023 at a compound annual growth rate (CAGR) of 12.8%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of the cloud advertising is expected to grow to $138.36 billion in 2027 at a CAGR of 12.7%. Rapid growth in the number of internet users is significantly driving the growth of the cloud advertising market. The internet is a global network system of connected computers for sharing information, communication, and accessing data resources using an internet connection. Cloud advertising offers a cloud-based online display of advertising campaigns using the internet and social media platforms. So, the increase in the number of internet users is creating more customer engagement in cloud advertising platforms. For instance, according to the Telecom Regulatory Authority of India, the number of Internet users increased from 776.45 million in September 2020 to 825.30 million in March 2021. Therefore, rapid growth in the number of internet users is contributing to the cloud advertising market growth. Major players in the cloud advertising market are Amazon Web Services, Adobe Systems Incorporated, Salesforce, SAP, IBM Corporation, Oracle, Google, Imagine Communications, Marin Software, Rackspace Technology, Microsoft Corporation, Viant Technology, Hewlett-Packard Enterprise Development LP, Sprinklr, InMobi, and Acquia Inc. Technological advancements are the key trends significantly shaping the cloud advertising market. As there is a growing demand for cloud advertising, the key players operating in the cloud advertising market are focusing on developing advanced technological solutions to lead the market. Cloud advertising with advanced technologies such as data science, AI, and machine learning will improve customer advertisement experience and engagement. For instance, in September 2021, Salesforce, a US-based cloud software company, introduced AI-powered features to the Marketing Cloud as a real-time engagement tool to improve personalised messaging and optimise marketing impacts and customer engagement in real-time. In May 2021, Vungle Web Design, a US-based mobile advertising and app monetization company, acquired TreSensa Technologies. This acquisition will help Vungle accelerate its vision of being the only mobile marketing platform that provides a complete app growth cycle and provides the exposure of expertise through platform-based creative technology. TreSensa Technologies is a US-based company that helps to design playable interactive ads and fully customizable game-play ads through a cloud-based Mobile Ad Suite technology platform. North America was the largest region in the cloud advertising market in 2022. Asia-Pacific is expected to be the fastest growing region in the forecast period. The regions covered in the cloud advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the cloud advertising market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, the UK, and the USA. The cloud advertising market includes revenues earned by entities by providing services and solutions such as data capturing, document management, document processing, data securtity solutions, and infrastructure maintenance to manage workflow related to online advertising. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The cloud advertising market research report is one of a series of new reports from The Business Research Company that provides cloud advertising market statistics, including cloud advertising industry global market size, regional shares, competitors with a cloud advertising market share, detailed cloud advertising market segments, market trends and opportunities, and any further data you may need to thrive in the cloud advertising industry. This cloud advertising market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future state of the industry.