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Advertising, Public Relations, And Related Services Global Market Report 2019

Starting Price : $ 4000.00 | Pages : 300 | Published : January 2019 | SKU CODE : 5307 | Format :

Advertising, Public Relations And Related Services Market Characteristics

The advertising, public relations and related services market consists of the sales of advertising, public relations and related services and related goods by entities (organizations, sole traders and partnerships) that plan, develop, create and manage advertisement and promotional activities. Advertising, public relations and related services establishments undertake processes where human capital is the major input. They make available the knowledge and skills of their employees, often on an assignment basis, where an individual or team is responsible for the delivery of services to the client.

Competitive Landscape of the Advertising, Public Relations And Related Services Market

Major players in the global advertising, public relations and related services   market include WPP PLC, Omnicom Group, Publicis Groupe SA, Dentsu Inc, Interpublic Group of Companies Inc.

Advertising, Public Relations And Related Services Market Size

The Advertising, public relations and related services   market size is expected to reach around $900Billion by 2022, significantly growing at a CAGR of around 5% during the forecast period. The growth in the advertising, public relations and related services   market is due to increased demand for advertisement service, reputation management, product placement in blogs and social media.

However, the market for Advertising, public relations and related services   is expected to face certain restraints from several factors such as high advertising Costs, skills shortage.

Advertising, Public Relations And Related Services Market Segmentation

The global advertising, public relations and related services market is further segmented based on type and geography.
By Type - The Advertising, public relations and related services market is segmented into advertising agencies, promotional products, public relations, direct mail advertising, billboard & outdoor advertising, media buying agencies and representative firms, print advertising distribution among these segments, the advertising agencies was the largest share in the global Advertising, Public Relations And Related Services market.
By Geography - The global Advertising, public relations and related services is segmented into North America, South America, Asia-Pacific, Eastern Europe, Western Europe, Middle East and Africa. Among these regions, Western Europe was the largest region in the global advertising, public relations, and related services market, accounting for around 30% of the market in 2018
Trends in the Advertising, Public Relations And Related Services Market
Companies in the advertising, public relations and related services market are using events and occasions to increase consumer reach and brand awareness. This includes events such as presidential elections, festivals, sports events such as Olympics and FIFA, or even releases of high budget movies. Use of advertisements, discounts and sales, in such relevant events is expected to add more than $6 billion to the global advertising market in 2017 adding about 1.1% to the year’s growth rate for global advertising expenditure. For instance, in 2014, Walmart introduced limited edition toys during the holiday season before the release of the year’s most awaited movie “Star Wars: The Force Awakens.” The company also tried to drive sales keeping its stores open 24 hours to host special midnight events. Potential Opportunities in the Advertising, Public Relations And Related Services Market With increase in increase in e-commerce businesses, emerging economies, digitalization and greater targeting of advertising the scope and potential for the global advertising, public relations and related services market is expected to significantly rise in the forecast period.

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