Blueberries Market Report 2026

Blueberries Market Overview

• Blueberries market size has reached to $9.84 billion in 2025 • Expected to grow to $12.99 billion in 2030 at a compound annual growth rate (CAGR) of 5.5% • Growth Driver: Healthy Beverage Consumption Boosts Blueberries Market • Market Trend: Premium Varieties Advancing The Blueberry Market • North America was the largest region in 2025 and Asia-Pacific is the fastest growing region.

What Is Covered Under Blueberries Market?

Blueberries are small, round, purple-blue fruits that grow on shrubs of the genus Vaccinium, known for their sweet-tart flavor and high nutritional value. These are used in a variety of culinary applications, including smoothies, baked goods, jams, and salads, or eaten fresh as a nutritious snack. The main types of blueberries are frozen blueberries, dried blueberries, blueberry juice concentrate, blueberry puree, and others. Frozen blueberries are fresh blueberries that have been preserved through freezing, retaining their taste and nutritional value for longer periods. The distribution channels include supermarkets, convenience stores, online channels, and others for end users such as business-to-business (B2B), sauces and dressings, bakery and confectionery, snacks and savory products, ice creams, beverages, and others.

What Is The Blueberries Market Growth Forecast?

The blueberries market size is expected to see strong growth in the next few years. It will grow to $12.99 billion in 2030 at a compound annual growth rate (CAGR) of 5.5%. The growth in the forecast period can be attributed to growing demand for antioxidant-rich superfoods, rising adoption of functional ingredients in packaged foods, increasing production of organic blueberries, expansion of cold-chain infrastructure, rising penetration of online grocery retail. Major trends in the forecast period include growing demand for organic and clean-label blueberry products, increasing use of blueberries in functional foods and nutraceuticals, expansion of ready-to-use blueberry formats such as iqf and purees, rising popularity of blueberry-flavored snacks and beverages, growth in premium and specialty blueberry varieties.

Global Blueberries Market Segmentation

1) By Type: Frozen Blueberry, Dried Blueberry, Blueberry Juice Concentrate, Blueberry Puree, Other Types 2) By Distribution Channel: Super Markets, Convenience Stores, Online Channels, Other Distribution Channels 3) By End-User: Business To Business (B2B), Sauces And Dressings, Bakery And Confectionery, Snacks And Savory Products, Ice Creams, Beverages, Other End-Users Subsegments: 1) By Frozen Blueberry: Individually Quick Frozen (Iqf) Blueberries, Bulk Frozen Blueberries, Organic Frozen Blueberries 2) By Dried Blueberry: Dehydrated Blueberries, Freeze-Dried Blueberries, Sun-Dried Blueberries 3) By Blueberry Juice Concentrate: Organic Blueberry Juice Concentrate, Conventional Blueberry Juice Concentrate 4) By Blueberry Puree: Organic Blueberry Puree, Conventional Blueberry Puree, Smoothie-Grade Blueberry Puree 5) By Other Types: Canned Blueberries, Blueberry Extract, Blueberry Powder

What Is Driver Of The Blueberries Market?

The increasing consumption of healthy beverages is expected to propel the growth of the blueberries market going forward. Healthy beverages provide beneficial nutrients and contribute to overall health and well-being. Blueberries are often used as ingredients in healthy beverages such as smoothies, juices, and teas due to their nutritional value and antioxidant properties. For instance, in August 2023, according to the Agriculture and Agri Food Canada, a Canada-based government department, in India, the health and wellness beverage market is projected to reach approximately $5.9 billion by 2026, up from about $3.2 billion in 2022. This represents a compound annual growth rate (CAGR) of 16.7%. Therefore, the increasing consumption of healthy beverages drives the blueberries industry.

Key Players In The Global Blueberries Market

Major companies operating in the blueberries market are Nestle S.A, United Natural Foods Inc., The Kraft Heinz Company, General Mills Inc., WK Kellogg Co, Conagra Brands Inc., The Hershey Company, Campbell Soup Company, Dole plc, Ingredion Incorporated, J.R. Simplot Co., Fresh Del Monte Produce Inc., AGRANA Beteiligungs AG, Döhler GmbH, The Hain Celestial Group Inc., Seneca Foods Corporation, Ardo NV, Sensient Technologies, Hortifrut, SunOpta Inc., Earthbound Farm, Naturex, Driscoll's Inc., Scenic Fruit Company, Bio-Botanica Inc., Harbin Gaotai Food Co. Ltd., Sun World International LLC, FutureCeuticals

Global Blueberries Market Trends and Insights

Major companies operating in the blueberry market are innovating value-added and high-quality cultivars with enhanced flavor profiles such as premium blueberry varieties, to develop highly productive blueberries to capture value and differentiate themselves in a competitive market landscape. Premium blueberry varieties are distinguished by their superior quality, taste, and characteristics, often commanding higher prices in the market due to their exceptional attributes. For instance, in February 2024, Inka’s Berries, a Peru-based fresh blueberry development and production company, launched the Abril Blue+ and Alessia Blue+ varieties. This launch boasts robustness, resilience, exceptional flavor, a long post-harvest shelf life, large caliber, and sweetness. Their introduction showcases Inka’s Berries’ commitment to innovation, addressing market demands, and tackling climate change challenges, thus potentially reshaping the blueberry market with enhanced productivity, quality, and climate resilience.

What Are Latest Mergers And Acquisitions In The Blueberries Market? Global Expansion And Product Diversification In The Blueberries Market

In March 2024, Unifrutti Group, a UAE-based fruit and vegetable import or export company, acquired Bomarea S.R.L. and AvoAmerica Peru for an undisclosed amount. Unifrutti Group’s acquisition of Bomarea and AvoAmerica Peru is to strengthen its global multi-fruit platform further. This acquisition will enhance Unifrutti’s presence in Peru and enrich its multi-fruit portfolio with premium blueberries and avocados. Bomarea S.R.L. is a Peruvian-based producer of premium blueberry varieties, and AvoAmerica Peru is a Peruvian-based company specializing in avocado and blueberry production.

Regional Outlook

North America was the largest region in the blueberries market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in this market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in this market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain

What Defines the Blueberries Market?

The blueberries market consists of sales of blueberry jam, blueberry yogurt, blueberry cereal bars, blueberry-flavored sparkling water, blueberry skincare products, blueberry supplements, and blueberry-flavored tea. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

How is Market Value Defined and Measured?

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

What Key Data and Analysis Are Included in the Blueberries Market Report 2026?

The blueberries market research report is one of a series of new reports from The Business Research Company that provides market statistics, including industry global market size, regional shares, competitors with the market share, detailed market segments, market trends and opportunities, and any further data you may need to thrive in the blueberries industry. The market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future state of the industry.