Cloud Point of Sale (POS) Global Market Report 2023 – By Component (Solution, Services), By Organization Size (Small and Medium Enterprises, Large Enterprises), By Application (Retail and E Commerce, Restaurant, Hospitality, Transportation and Logistics, Entertainment and Media, Healthcare, Other Applications) – Market Size, Trends, And Global Forecast 2023-2032

Sales intelligence refers to the range of tech solutions that provide data to salespeople, which helps sales and marketing teams identify, analyze, present, and make use of data for their potential customers and their requirements. It is used to understand consumer behavior and target audience with the best products to fulfil their requirements. The main components of sales intelligence are software and services. Software solutions are used to improve the quality and quantity of sales leads that provide companies to use their internal and external data to find new opportunities. Sales intelligence solutions are used in different organization sizes such as large enterprises and small-medium enterprises (SMEs). Sales intelligence is deployed on-premises and cloud. Sales intelligence solutions are applied for lead management, data management, analytics and reporting, and others. Sales intelligence is used by end-users such as BFSI, IT and telecom, healthcare and life sciences, consumer goods and retail, media and entertainment, and other end users. The global sales intelligence market is segmented - 1) By Component: Software, Services 2) By Organization Sizes: Large Enterprises, SMEs 3) By Deployment Type: On-Premises, Cloud 4) By Application: Lead Management, Data Management, Analytics and Reporting, Other Applications 5) By End User: BFSI, IT And Telecom, Healthcare And Life Sciences, Consumer Goods And Retail, Media And Entertainment, Other End Users The global sales intelligence market size will grow from $3.05 billion in 2022 to $3.42 billion in 2023 at a compound annual growth rate (CAGR) of 12.2%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of the sales intelligence is expected to grow to $5.49 billion in 2027 at a CAGR of 12.5%. The surge in demand for content optimization and data enrichment tools had driven the sales intelligence market. Data enrichment solutions enable businesses to maximize their data which offers new marketing opportunities, communication channels, and improved client targeting. Also, content optimization is equally important to reduce the danger of overloading as much new content is being created every day. For instance, according to the article published by iMpact learning center, a center for education, more than 1.3 million businesses, website publishers, and non-profits organizations are being benefited from using Google’s advertising solutions for content optimization. Hence, the demand for content optimization and related services will raise the demand for sales intelligence tools and will drive the sales intelligence market growth. Major players in the sales intelligence market are Clearbit, Demandbase, Inc., InsideView, LinkedIn Corporation, Oracle Corporation, Zoho Corporation, DiscoverOrg, Dun & Bradstreet Corporation, Data Axle, HG Insights, ZoomInfo Technologies LLC, HG Insights, LeadGenius, InfoGroup, UpLead, RelPro, DueDil, EverString, RingLead, Gryphon Networks, List Partners, FullContact, and Relationship Capital Partners Inc. The infusion of AI and ML capabilities to automate the pre-sales process has been a trend in the sales intelligence market. The infusion of artificial intelligence and machine learning has created a massive opportunity for companies to automate their pre-sales and sales process and improve sales leads. For instance, in September 2022,NielsenIQ BASES, a US-based new product, and innovation developmentintroduced BASES Creative Product AI, to test, screen, and optimize product formulations. BASES Creative Product AI is built with 100 models and algorithms, to create an artificial intelligence engine to predict performance and identify unique ways to optimize products and offers clients the to develop exciting new products for consumers. In July 2021, ZoomInfo Technologies Inc., a US-based software and data company that provides information and data for companies and business individuals acquired Chorus.ai for a deal of $575 million. The purchase of Chorus will help ZoomInfo Technologies Inc., achieve its goal of standing up for salespeople by assisting them in finding, connecting with, and selling to decision-makers at the businesses most likely to purchase their goods and services. Chorus.ai is a US-based company operating in sales analytics. North America was the largest region in the sales intelligence market in 2022 and is also expected to be the fastest-growing region in the forecast period. The regions covered in the sales intelligence market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the sales intelligence market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, the UK, and the USA. The sales intellignece market includes revenues earned by entities by personalizing the sales strategy, enriching and cleaning the existing customer data. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The sales intelligence market research report is one of a series of new reports from The Business Research Company that provides sales intelligence market statistics, including sales intelligence industry global market size, regional shares, competitors with a sales intelligence market share, detailed sales intelligence market segments, market trends and opportunities, and any further data you may need to thrive in the sales intelligence industry. This sales intelligence market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Cloud Service refers to a wide range of on-demand services offered to businesses and customers over the internet. These services are designed to provide easy and affordable access to applications and resources without needing internal infrastructure or hardware. It refers to the servers accessed over the internet and the software and databases on those servers. The main types of cloud services are software as a service (SaaS), platform as a service (PaaS), infrastructure as a service (IaaS) and business process as a service (BPaaS). Software as a service (SaaS) refers to providing complete applications over the Internet. It is also called web-based software, on-demand software, or hosted software. Establishments providing SaaS offer access to their software and hardware, managing access to the application, its security, availability, and performance. Users only need to think about the usage of the service provided and not about how the service is provided or maintained or how the underlying infrastructure is managed. The deployment method used include public cloud, private cloud, hybrid cloud and large enterprises, small and medium enterprises size organizations utilize them. The cloud services are mainly used for storage, backup, and disaster recovery, application development and testing, database management, business analytics, integration and orchestration, customer relationship management and others and used in industries including BFSI, media and entertainment, IT and telecommunications, energy and utilities, government and public sector, retail and consumer goods, manufacturing and others. The global cloud services market is segmented - 1) By Type: Software as a service (SaaS), Platform as a service (PaaS), Infrastructure as a service (IaaS), Business Process as a service (BPaaS) 2) By End-User Industry: BFSI, Media And Entertainment, IT and Telecommunications, Energy And Utilities, Government And Public Sector, Retail And Consumer Goods, Manufacturing, Other End User Industries 3) By Application: Storage, Backup, and Disaster Recovery, Application Development and Testing, Database Management, Business Analytics, Integration and Orchestration, Customer Relationship Management, Other Applications 4) By Deployment Model: Public Cloud, Private Cloud, Hybrid Cloud 5) By Organisation Size: Large Enterprises, Small And Medium Enterprises The global cloud services market size grew from $446.1 billion in 2022 to $489.77 billion in 2023 at a compound annual growth rate (CAGR) of 9.8%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The cloud services market is expected to grow to $698.01 billion in 2027 at a CAGR of 9.3%. The impact of COVID-19 (COVID-19) is expected to drive the cloud services market in the forecast period as the increasing number of people are working from home due to lockdowns imposed by governments globally that restrict the gathering of people in public places. Steps by national governments to contain the transmission have resulted in people working from home by accessing work-related systems and applications through the cloud. For instance, cloud spending rose 37% to $29 billion during the first quarter of 2020. This trend is likely to persist, as the exodus to virtual work underscores the urgency for scalable, secure, reliable, cost-effective off-premises technology services. In fact, despite the inevitable economic downturn in the wake of the pandemic, cloud spending is estimated to rise 19% for the full year, even as IT spending as a whole is forecasted to fall 8%. Thus, uncertainty surrounding the duration of the spread of COVID-19 is expected to lead to more companies adopting cloud technology to support their employees working from home, thereby driving the market growth. Major companies in the cloud services market include Microsoft, Amazon.com Inc., SAP SE, International Business, Machines Corporation, Nippon Telegraph And Telephone Corp, Intel Corporation, Dell Technologies Inc., Apple, Tencent Holdings Co Ltd and Orange SA. Security, password protection, and corporate and financial information protection were key issues for the cloud services industry. Similarly, in March 2020 it was reported that the real names, site usernames, gender, location, and phone numbers for 172 million users had been posted for sale on dark web markets. Due to security breaches, the need for firewall protection and network separation to ensure privacy was another major need across all industries. Routine security assessments undertaken with the help of security researchers were needed to analyze programming vulnerabilities, adding to the cloud services industry costs restraining the overall attractiveness of the market. Cloud service providers are increasingly using artificial intelligence to increase the efficiency and speed of cloud computing services. Artificial intelligence leverages computers and machines to mimic the problem-solving and decision-making capabilities of the human mind. Using AI in cloud services can increase productivity and efficiency while automating repetitive tasks and supporting human capabilities. The advantages of using AI for cloud-based services include lowering adoption costs, facilitates co-creation, innovation, and driving AI-powered transformation for enterprises. Cloud service providers can use AI-powered network security tools to track and evaluate network traffic. For example, the IBM cloud park for automation and Amazon GuardDut are some of the AI based cloud services that are used for providing prebuilt workflows for AI-powered automation and for threat detecting. In addition, in 2020, Salesforce, the leading customer relationship management platform introduced a tool named Einstein, which offers the ability to capture customer data, making it easier to track and personalize customer relationships. North America was the largest region in the cloud services market in 2022. Western Europe was the second largest region cloud services market. The regions covered in the hardware support services market are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the cloud services market report are Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Czech Republic, Denmark, Egypt, Finland, France, Germany, Hong Kong, India, Indonesia, Ireland, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Nigeria, Norway, Peru, Philippines, Poland, Portugal, Romania, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Thailand, Turkey, UAE, UK, USA, Venezuela and Vietnam. The cloud services market includes revenues earned by entities by providing cloud services that can be used for the delivery of information technology resources and applications on-demand through an internet platform. Companies in the cloud services market provide access to servers, storage, databases and a broad set of application services managed by a hardware networking. This market includes sales of storage servers which are used to store, access, secure and manage digital data, files and services. It also includes sales of public cloud services, private cloud services, hybrid cloud services and multi-cloud services offered by providers are included. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The cloud services market research report is one of a series of new reports from The Business Research Company that provides cloud services market statistics, including cloud services market size, regional shares, competitors with a cloud services market share, detailed cloud services market segments, market cloud services market trends and opportunities, and any further data you may need to thrive in the cloud services industry. This cloud services market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Cloud billing refers to a combination of cloud computing and electronic billing. Many firms are broadening their horizons by implementing an on-premises billing infrastructure. Cloud billing is transforming the computer system, allowing for greater billing flexibility and easier data access. The main types of cloud billing are subscription billing, metered billing, cloud service billing, provisioning, and others. Subscription billing is a billing strategy that allows businesses to bill customers for a certain service or product on a set schedule. The different deployment types include private cloud, public cloud and are employed in large enterprises and SMEs. It is used in account management, revenue management, customer management, and others and is implemented in various verticals such as BFSI, telecommunications and ITES, consumer goods and retail, healthcare and life sciences, and others. The global cloud billing market is segmented - 1) By Type: Subscription Billing, Metered Billing, Cloud Service Billing, Provisioning, Other Types 2) By Deployment Type: Private Cloud, Public Cloud 3) By Organization Size: Large Enterprises, SMEs 4) By Application: Account Management, Revenue Management, Customer Management, Other Applications 5) By Vertical: BFSI, Telecommunications And ITES, Consumer Goods And Retail, Healthcare and life sciences, Other Verticals The global cloud billing market size will grow from $7.01 billion in 2022 to $8.24 billion in 2023 at a compound annual growth rate (CAGR) of 17.5%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of the global cloud billing industry is expected to grow to $15.85 billion in 2027 at a CAGR of 17.8%. The rising need for lower capital and operating expenditure is expected to drive the growth of the cloud billing market in the coming years. With the advent of the cloud, billing transitioned from a separate back-office product to an essential component of the entire quote-to-cash procedure. Cloud billing allows businesses to save costs while also allowing them to give excellent customer service. For instance, according to a Flexera report published in 2021, 93% of companies are using some type of cloud-based system, and 73% preparing to optimize existing cloud usage for cost savings. Therefore, the rising need for lower capital and operating expenditure fuels the growth of the cloud billing market. Major players in the cloud billing market report are Aria System Inc., Amdocs Inc., Oracle Corporation, NEC Corporation, Jamcracker, IBM Corporation, CGI Group Inc., SAP SE, Zuora Inc., BillingPlatform Corp., Recurly, Cerillion, ConnectWise, AppDirect, Chargebee, RecVue, Chargify, Salesforce, Orbitera Inc., and Amazon Web Service Inc., Advancements in technology are shaping the cloud billing market. Major companies operating in the cloud billing sector are focused on developing technological solutions for cloud billing to accelerate business growth. For instance, in November 2020, Salesforce, an American cloud-based software company launched Revenue Cloud, based on multi-cloud billing technology to help companies to track revenue lifecycle. Revenue Cloud, which is part of Salesforce's Customer 360 platform, combines the firm's existing partner relationship management (PRM), CPQ and Billing, and B2B commerce solutions into a single solution. In February 2020, Salesforce, an American cloud-based software company that provides customer relationship management services acquired Vlocity Inc., for $1.3 billion. With its acquisition of Vlocity Inc., Salesforce is taking ownership of the industry cloud. Vlocity Inc., is a US-based software company that offers cloud billing solutions. North America was the largest region in the cloud billing market in 2022. Asia-Pacific is expected to be the fastest region in the forecast period. The regions covered in the cloud billing market analysis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the cloud billing market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA. The cloud billing market includes revenues earned by entities by providing services such as On-Premise infrastructure, public cloud, virtual private cloud (VPC), hybrid cloud, multi-cloud. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The cloud billing market research report is one of a series of new reports from The Business Research Company that provides cloud billing market statistics, including cloud billing industry global market size, regional shares, competitors with a cloud billing market share, detailed cloud billing market segments, market trends and opportunities, and any further data you may need to thrive in the cloud billing industry. This cloud billing market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

Cloud-based contact center refers to an application that is hosted on a web server and used by businesses to answer incoming and outgoing client calls. Cloud contact centres provide communication via a variety of platforms, including voice, email, social media, and chat, from any place and on any device. It is a full set of technologies, applications, and cloud-hosted solutions for contact centers in large companies which need multiple communication modes (such as messaging and phone calls), complex call routing, staff management, and analytics. The main types of cloud based contact centers are automatic call distribution, agent performance optimization, dialers, interactive voice response, computer telephony integration, analytics, and reporting. A telephone system that automatically receives incoming calls and sends them to an available agent is known as automated call distribution. The different components include services, and solutions and are deployed in public, private, and hybrid clouds. It is used in call routing and queuing, data integration and recording, chat quality and monitoring, real-time decision making, and workforce optimization and is implemented in various sectors such as banking, financial services and insurance (BFSI), IT and telecom, media, and entertainment, retail, logistics, and transport, healthcare, others. The global cloud based contact center market is segmented - 1) By Type: Automatic Call Distribution, Agent Performance Optimization, Dialers, Interactive Voice Response, Computer Telephony Integration, Analytics And Reporting 2) By Component: Solution, Services 3) By Deployment: Public, Private, Hybrid 4) By Application: Call Routing And Queuing, Data Integration And Recording, Chat Quality And Monitoring, Real-Time Decision Making, Workforce Optimization 5) By End-User: Banking, Financial Services and Insurance (BFSI), IT And Telecom, Media And Entertainment, Retail, Logistics And Transport, Healthcare, Other End Users The global cloud based contact center market size will grow from $19.66 billion in 2022 to $24.09 billion in 2023 at a compound annual growth rate (CAGR) of 22.5%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of the cloud based contact center is expected to grow to $53.6 billion in 2027 at a CAGR of 22.1%. The rising adoption of cloud based call centers is projected to drive the growth of the cloud based contact center market in the coming years. A network-based service in which a provider owns and controls contact center technology is known as cloud-based call centers. Cloud based call centers provide innovative solutions to address the company issues and remote services to enterprises on a subscription basis. According to CallMiner report 2020, a US-based software company develops speech analytics and interaction analytics software, to enhance the customer experience, 66% of call centers and contact centers seek to invest in advanced analytics. Therefore, the rising adoption of cloud based call centers fuels the cloud based contact center market growth. Major players in the cloud based contact center market are Genesys Telecommunications Laboratories Inc., 3CLogic Inc., Avaya Contact Center (Avaya Group), Connect First Inc., Five9 Inc., 8X8 Inc., Aspect Software, RingCentral Inc., NICE Systems Ltd., Ameyo, Aircall SAS, Amazon Web Services Inc., Vocalcom Group, TalkdeskInc., Vonage, Serenova, Content Guru, Evolve IP, TCN Inc., Tata Consultancy Services Limited., and Worldline. The growing technological advancements are shaping the cloud based call center market. Major companies operating in the cloud based call center sector are focused on developing technological solutions for cloud based call centers to strengthen their position in the industry. For instance, in April 2020, ServiceNow, a US-based software company, launched Contact-Center-as-a-Service working on artificial intelligence to provide IT supports in contact centers to increase the efficiency of operation at a lower cost. ServiceNow’s Cloud Call Center solutionoffers native integration of natural language AI technology, Lex, transcribe, IT workflow, and service desk capabilitiestautomate support tasks to improve both the caller and agent experience. In August 2020, TTEC Holdings a US-based customer experience technology and services company acquired VoiceFoundry for an undisclosed amount. The acquisition aims to create an end-to-end delivery solution for Amazon connect. Voice Foundry is a US-based company that is focused design and delivery of Amazon Connect, a cloud based enterprise contact center solution used around the globe, and is focused on helping businesses to improve customer engagement while maximizing the benefits of the cloud. North America was the largest region in the cloud based contact center market in 2022. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the cloud based contact center market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the cloud based contact center market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, the UK, and the USA. The cloud-based contact center market includes revenues earned by entities by providng automated call routing and multiple communication platforms. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The cloud based contact center market research report is one of a series of new reports from The Business Research Company that provides cloud based contact center market statistics, including cloud based contact center industry global market size, regional shares, competitors with a cloud based contact center market share, detailed cloud based contact center market segments, market trends and opportunities, and any further data you may need to thrive in the cloud based contact center industry. This cloud based contact center market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Cloud advertising is a type of digital marketing using cloud platforms to reach consumers for better and more effective advertisements of brands and services. The main types of cloud advertising include public cloud, private cloud, and hybrid cloud. A public cloud advertising platform offers services in which multiple organisations share cloud advertising services where each organization’s data and applications are inaccessible to others over the internet. Public cloud advertising services are owned by third-party service providers. The different cloud advertising services include business process as a service (BPaaS), platform as a service (PaaS), infrastructure as a service (IaaS), and software as a service (SaaS). The different cloud advertising user groups include small and mid-size enterprises (SMEs) and large enterprises. The end-users of cloud advertising include retail, media and entertainment, IT and telecom, BFSI, government and other end-users. The global cloud advertising market is segmented - 1) By Type: Public Cloud, Private Cloud, Hybrid Cloud 2) By Service: Business Process as a Service (BPaaS), Platform as a Service (PaaS), Infrastructure as a Service (IaaS), Software as a Service (SaaS) 3) By User Group: Small And Mid-Size Enterprises (SMEs), Large Enterprises 4) By End-Users: Retail, Media and Entertainment, IT and Telecom, BFSI, Government, Other End-users The global cloud advertising market size will grow from $75.92 billion in 2022 to $85.64 billion in 2023 at a compound annual growth rate (CAGR) of 12.8%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of the cloud advertising is expected to grow to $138.36 billion in 2027 at a CAGR of 12.7%. Rapid growth in the number of internet users is significantly driving the growth of the cloud advertising market. The internet is a global network system of connected computers for sharing information, communication, and accessing data resources using an internet connection. Cloud advertising offers a cloud-based online display of advertising campaigns using the internet and social media platforms. So, the increase in the number of internet users is creating more customer engagement in cloud advertising platforms. For instance, according to the Telecom Regulatory Authority of India, the number of Internet users increased from 776.45 million in September 2020 to 825.30 million in March 2021. Therefore, rapid growth in the number of internet users is contributing to the cloud advertising market growth. Major players in the cloud advertising market are Amazon Web Services, Adobe Systems Incorporated, Salesforce, SAP, IBM Corporation, Oracle, Google, Imagine Communications, Marin Software, Rackspace Technology, Microsoft Corporation, Viant Technology, Hewlett-Packard Enterprise Development LP, Sprinklr, InMobi, and Acquia Inc. Technological advancements are the key trends significantly shaping the cloud advertising market. As there is a growing demand for cloud advertising, the key players operating in the cloud advertising market are focusing on developing advanced technological solutions to lead the market. Cloud advertising with advanced technologies such as data science, AI, and machine learning will improve customer advertisement experience and engagement. For instance, in September 2021, Salesforce, a US-based cloud software company, introduced AI-powered features to the Marketing Cloud as a real-time engagement tool to improve personalised messaging and optimise marketing impacts and customer engagement in real-time. In May 2021, Vungle Web Design, a US-based mobile advertising and app monetization company, acquired TreSensa Technologies. This acquisition will help Vungle accelerate its vision of being the only mobile marketing platform that provides a complete app growth cycle and provides the exposure of expertise through platform-based creative technology. TreSensa Technologies is a US-based company that helps to design playable interactive ads and fully customizable game-play ads through a cloud-based Mobile Ad Suite technology platform. North America was the largest region in the cloud advertising market in 2022. Asia-Pacific is expected to be the fastest growing region in the forecast period. The regions covered in the cloud advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the cloud advertising market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, the UK, and the USA. The cloud advertising market includes revenues earned by entities by providing services and solutions such as data capturing, document management, document processing, data securtity solutions, and infrastructure maintenance to manage workflow related to online advertising. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The cloud advertising market research report is one of a series of new reports from The Business Research Company that provides cloud advertising market statistics, including cloud advertising industry global market size, regional shares, competitors with a cloud advertising market share, detailed cloud advertising market segments, market trends and opportunities, and any further data you may need to thrive in the cloud advertising industry. This cloud advertising market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future state of the industry.

The cloud-based ERP refer to an enterprise resource planning (ERP) system that runs on a cloud platform, allowing organizations to access it over the internet as opposed to an on-premises network. Integrates various departments in an organization and automates essential financial and operational business functions for the smooth flow of communication and information by providing a central database. The main components of cloud-based ERP are solutions and services. Cloud-based ERP solutions meet the requirements of clients while saving time and money. A cloud-based ERP solution, along with reduced cost, allows users across the globe to access business information by connecting to the internet. The different organisation sizes include small and medium-sized enterprises and large enterprises. Private cloud, public cloud, and hybrid clouds are the various cloud-based ERP development models used by various end-use industries such as automotive, aerospace, and defense, retail, banking and financial services, IT and telecommunication, education, government and public sectors, and other end-use industries. The global cloud based erp market is segmented - 1) By Component: Solution, Service 2) By Organization Size: Small And Medium-sized Enterprises, Large Enterprises 3) By Development Model: Private Cloud, Public Cloud, Hybrid Cloud 4) By End-Use Industry: Automotive, Aerospace And Defense, Retail, Banking And Financial Services, IT And Telecommunication, Education, Government And Public Sectors, Other End-Use Industries The global cloud-based ERP market size will grow from $40.49 billion in 2022 to $43.91 billion in 2023 at a compound annual growth rate (CAGR) of 8.5%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of the cloud-based ERP is expected to grow to $65.89 billion in 2027 at a CAGR of 10.7%. The growing digitization, IoT adoption, and cloud computing environment all contributed to the expansion of the cloud-based ERP market share. Cloud ERP provides real-time information, helps to gain vital business insights instantly, can improve decision-making in a business and enables better interaction between devices. Also, cloud-based ERP is an affordable option that enables employees to access the system from any device in small to mid-sized businesses. For instance, In January 2021, in a global survey, Software AG, an enterprise software company, announced that results of their global survey stated that 97% of global IT directors reported that their companies went through digital transformation in 2020 and also listed the areas of focus such as Cloud computing (67%), 5G (51%), AI (43%), and Integration (43%) that are of interest in 2021. Major players in the cloud-based ERP market are SAP SE, Microsoft Corporation, Oracle Corporation, IBM Corporation, Infor Inc., Sage Group plc, Aptean, Epicor Software Corporation, Acumatica, Inc., Ramco Systems Limited, Deltek, Plex Systems, Syspro, Unit4, QAD Inc., Workday, Inc., Netsuite Inc., Daffodil Software Ltd., FinancialForce, IQMS (Dassault Systemes), Rootstock Software, IFS AB, Genius Solutions, Inc., OpenPro, Inc., and Koch Industries, Inc. Advancements in technology are significantly shaping the cloud-based ERP market. Advancements in technology are strengthening the growth of cloud-based ERP solutions and services. These cloud-based ERP system technologies will aid in optimizing workflow, improving decision-making and communication, enabling better device interaction, monitoring employee performance, being easily accessible to users, and providing digital assistance to an organization. For instance, in September 2021, Yonyou, a China-based cloud service, and enterprise resource planning (ERP) solutions provider launched the next-generation cloud ERP to enhance the business innovation platform. The newly launched Yonyou BIP is the upgraded architecture ‘1+3+X’, shifting from ‘All-in-One Suite’ to ‘Integrated Service Cluster’ to enhance the ERP solutions in HR, Business and Finance, covering ten major line-of-businesses sales and marketing, and financial services. In April 2020, Koch Industries, Inc., a Kansas-based engineering firm, acquired Infor from Golden Gate Capital for an undisclosed amount. The acquisition brings capabilities to accelerate digital transformation for Koch and provides resources and industry knowledge to Infor to continue growing its expertise in mission-critical software for industries such as manufacturing, healthcare, retail and distribution, and others. Infor is a global leader in business cloud software that develops enterprise ERP software products for various industries. North America was the largest region in the cloud-based ERP market in 2022. The regions covered in the cloud-based ERP market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the cloud-based ERP market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, the UK, and the USA. The cloud-based ERP market includes revenues earned by entities by providing software tools to an organization with access to their business-critical applications at any time from any location and provides analytical capabilities, customizable dashboards and reports, vendor-generated updates, and enterprise-level security. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The cloud-based ERP market research report is one of a series of new reports from The Business Research Company that provides cloud-based ERP market statistics, including global cloud-based ERP industry size, regional shares, competitors with a cloud-based ERP market share, detailed cloud-based ERP market segments, market trends and opportunities, and any further data you may need to thrive in the cloud-based ERP industry. This cloud-based ERP market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future state of the industry.

Cloud security is a set of policies, procedures, and technologies that work together to protect cloud data. Cloud security protects against data breaching, loss of confidential data, and insecure application programming interfaces (API) and improves the security capabilities and risk assessment of the cloud providers. The main types of cloud security are application security, database security, endpoint security, network security, and web and email security. Application security has both hardware and software procedures to minimize data threats. The different service models include infrastructure-as-a-service (IaaS), platform-as-a-service (PaaS), and software-as-a-service (SaaS) and are deployed through public, private, and hybrid. It is employed in several sectors such as BFSI, healthcare, IT, and telecom, among others. The global cloud security market is segmented - 1) By Security Type: Application Security, Database Security, Endpoint Security, Network Security, Web and Email Security 2) By Service Model: Infrastructure-as-a-Service (IaaS), Platform-as-a-Service (PaaS), Software-as-a-Service (SaaS) 3) By Deployment: Public, Private, Hybrid 4) By End User: BFSI, Healthcare, IT and Telecom, Other End Users The global cloud security market size will grow from $13.36 billion in 2022 to $16.04 billion in 2023, at a compound annual growth rate (CAGR) of 20.1%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of the cloud security is expected to grow to $32.74 billion in 2027 at a CAGR of 19.5%. The rising number of cyberattacks is expected to propel the growth of the cloud security market going forward. A cyberattack is a malicious and deliberate effort by an individual or organization to breach the data of another individual or business. Organizations use cyber security for minimizing cyber-attacks, as result, the rise in the number of attacks increases the demand for the cybersecurity market. For instance, according to the Indian Computer Emergency Response Team (CERT-In), an India-based government ministry, cyberattacks in India increased from 3.9 lakhs in 2019 to 11.5 lakhs in 2020. Therefore, the rising number of cyber-attacks drives the cloud security market growth. Major players in the cloud security market are Microsoft Corporation, Cisco Systems Inc., Trend Micro Inc., McAfee Corp., Qualys Inc., Amazon Web Services Inc., Broadcom Inc., Checkpoint Software Technologies Ltd., IBM Corporation, Foreseeti, Sophos, Forcepoint LLC, Palo Alto Networks Inc., Bitglass, Imperva, Intel Security, Proofpoint Inc., Zscaler Inc., FireEye Inc., CloudPassage, Fortinet Inc., Avanan, Illumio, vArmour, Aqua Security, Cloudflare, SiteLock, Tenable Inc., and Accenture. Technological Advancements have emerged as a key trend gaining popularity in the cloud security market. Many companies are launching new technological solutions in cloud security so as to meet customer demand. For instance, in July 2020, Fortinet Inc., a US-based cloud security company launched a cloud-to-cloud WAN solution for enhancing multi-cloud applications. The solution offers centralized management with end-to-end visibility in multiple cloud environments and reduces the complexity by saving time and resources and also providing API applications for security requirements. In December 2021, F5 Networks, a US-based cloud security company acquired Threat Stack for an amount of $68 million. With this acquisition, F5 networks intend to extend their portfolio in cloud security solutions and also strengthen their security capabilities. Threat Stack is a US-based cloud security management company. North America was the largest region in the cloud security market in 2022. Asia-Pacific is expected to be the fastest growing region in the forecast period. The regions covered in the cloud security market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the cloud security market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, the UK, and the USA. The cloud security market includes revenues earned by entities by providing cloud security services that automate the processes for protecting an organization’s cloud, avoiding unauthorized access, provides identity & access management, data loss prevention, web security, e-mail security, security assessments, intrusion management, encryption, disaster recovery, and network security.The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The cloud security market research report is one of a series of new reports from The Business Research Company that provides cloud security market statistics, including cloud security industry global market size, regional shares, competitors with a cloud security market share, detailed cloud security market segments, market trends and opportunities, and any further data you may need to thrive in the cloud security industry. This cloud security market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

Sales performance management refers to a set of operational and analytical capabilities that automate and combine back-office operational sales operations, with the goal of increasing operational efficiency and effectiveness. Sales performance management is used to track sales performance and set up to meet or exceed the company's revenue goals. The main types of SPM are solutions and services. The solutions for SPM refer to sales methodology where a salesperson holistically considers a prospect's needs. Some of the solutions used in sales are incentive compensation management (ICM), which is used in designing, implementing, and optimizing a strategic plan around sales commissions and incentives. The various organization sizes include large enterprises and small and medium-sized enterprises (SMEs), which are deployed on-premises, and in the cloud. It is employed in BFSI, telecommunications, manufacturing, consumer goods and retail, healthcare and pharmaceuticals, energy and utilities, and other verticals. The global sales performance management market is segmented - 1) By Component: Solutions, Services 2) By Organization: Large Enterprises, Small and Medium-sized Enterprises (SMEs) 3) By Deployment: On-premises, Cloud 4) By Vertical: BFSI, Telecommunications, Manufacturing, Energy and Utilities, Consumer Goods and Retail, Healthcare and Pharmaceuticals, Other Verticals The global sales performance management market size will grow from $5.64 billion in 2022 to $6.58 billion in 2023 at a compound annual growth rate (CAGR) of 16.7%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of the global sales performance management industry is expected to grow to $11.88 billion in 2027 at a CAGR of 15.9%. The increase in automation is expected to propel the growth of the SPM market going forward. Automation is a set of operational and analytical functions used to automate and combine back-office operational sales activities. Major players in the SPM market are adopting automation processes to increase operational efficiency and effectiveness. For instance, according to Oracle Netsuite, a US-based computer software company, the number of organizations in the United States that have fully automated at least one function has risen to 31% in 2020. Also, 60% of US retailers implemented AI and automated processes in 2020, up from 35% during the prior year. Hence, the increasing automation in business and business processes will drive the market for SPM. Major players in the SPM market are SAP, Oracle, Xactly, Anaplan, Varicent, beqom, Salesforce, Iconixx, IBM Corporation, Callidus Software Inc., Gryphon Networks, CellarStone, Zoho Corporation Pvt. Ltd., and Microsoft Corporation. New product innovations have emerged as the key trend gaining popularity in the SPM market. Major companies operating in the SPM sector are focused on developing new innovative products to strengthen their position. For instance, in January 2021, Salesforce, a US-based cloud-based software company, launched Loyalty Management, a solution that allows companies to build intelligent loyalty programs for both B2B and B2C customers with a flexible, configurable, and quickly deployable solution that fits their specific needs across industries such as retail, consumer goods, manufacturing, travel, and hospitality. Companies can use this solution to develop more personalized customer experiences, change loyalty programs to meet changing customer expectations, and help generate business value by generating loyal, lifetime customers. In October 2020, Varicent, a Canada-based software company, acquired the FunnelCake solution for an undisclosed amount. Through this acquisition, FunnelCake deepens Varicent’s Salesforce.com integrations and expertise, resulting in better client outcomes. FunnelCake is a Canada-based company that helps businesses increase revenue at scale by enhancing lead and pipeline management performance. North America was the largest region in the SPM market in 2022. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the SPM market analysis are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the SPM market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, the UK, and the USA. The sales performance management market includes revenues earned by entities by providing services such as incentives compensation management, quota management and planning, territory management, advanced analytics, and gamification. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The SPM market research report is one of a series of new reports from The Business Research Company that provides SPM market statistics, including SPM industry global market size, regional shares, competitors with an SPM market share, detailed SPM market segments, market trends, and opportunities, and any further data you may need to thrive in the SPM industry. This SPM market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.