Global Digital Advertising Market

Legal Services Market Definition

The legal services market consists of sales of law-related services and related goods by entities (organizations, sole traders and partnerships) that advise clients (individuals, businesses or other entities) about their legal rights and responsibilities, and represent clients in civil or criminal cases, business transactions and other matters, in which legal advice and other assistance is sought. Legal services providers undertake processes where human capital is the major input. They make available the knowledge and skills of their employees, often on an assignment basis, where an individual or a team is responsible for the delivery of services to the client.

Environmental Consulting Services Market Definition

The environmental consulting services (ECS) market consists of the sales of ECS goods and services by entities (organizations, sole traders and partnerships) that provide advice, assistance, and action plans to organizations and governments to manage the environment.
The market includes the prevention of environmental contamination, toxic substances, security consulting, waste management, and pollution control, and ecological restoration. Environmental consulting services undertake processes where human capital is the major input. They make available the knowledge and skills of their employees, often on an assignment basis, where an individual or team is responsible for the delivery of services to the client.

Design Services Market Characteristics

The design services market consists of sales of design services such as interior, industrial, graphic and fashion design services, and related goods by entities (organizations, sole traders and partnerships) that plan, design and administer design projects according to the client’s specifications. Design service is the process of providing a plan or drawing of an object to clients to show the look and function or workings of a building, garment, or other object before it is made. Design service providers undertake processes where human capital is the major input. They make available the knowledge and skills of their employees, often on an assignment basis, where an individual or a team is responsible for the delivery of services to the client.

Surveying And Mapping Market Definition

The surveying and mapping market consists of sales of surveying and mapping services by entities that provide surveying and mapping services. Surveying and mapping involve measurement of the earth’s surface including the sea floor, layout and measurement of project facilities, and preparation of maps.

The marketing research and analysis services market consists of the sales of marketing research and analysis services and related goods by entities (organizations, sole traders, and partnerships) that are engaged in systematically gathering, recording, tabulating, and presenting marketing data. Marketing research and analysis services include marketing and management analytics and consumer insights. Only goods and services traded between entities or sold to end consumers are included. The global marketing research and analysis services market is expected to grow from $65.08 billion in 2020 to $68.73 billion in 2021 at a compound annual growth rate (CAGR) of 5.6%. The growth is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The market is expected to reach $83.39 billion in 2025 at a CAGR of 5%. The marketing research and analysis services market covered in this report is segmented by type into quantitative; qualitative; primary; secondary and by end use industry into IT services; manufacturing; financial services; construction; healthcare; others. The companies operating in the various industries are concentrating on increased profits and expanding consumer base by focusing on customer satisfaction. This is likely to act as a major driver for the development of the marketing research and analysis services industry over the forthcoming years. Customer satisfaction leads to increased revenues and profitability along with improved levels of customer retention. Marketing research and analysis help companies achieve these goals. For instance, marketing research help companies to understand the target customers, access key competitors, track customer satisfaction across multiple channels, identify areas of improvement for business, and to redefine business strategies to improve the performance of the business. Economic slowdown across countries attributing to the COVID19 outbreak is expected to limit the growth of the market during 2020. The global economy has taken a huge hit from the devastating implications of COVID19, as countries are imposing strict restrictions on the movement of people. The market research industry is among other industries impacted by the coronavirus recession. According to the World Bank’s news published in June 2020, COVID19 to plunge the global economy into the Worst Recession since World War II. The global economy is expected to shrink by 5.2% by the end of 2020. Economic activity in advanced and developing economies are expected to shrink by 7% and 2.5% during 2020. The USA economy is predicted to contract 6.1% in 2020, on account of disruptions related to the pandemic control measures. Moreover, the Euro area output is forecast to shrink to 9.1% in 2020. Artificial intelligence is a leading trend in the market research and analysis services industry. Increasing usage of the internet is forcing companies to make their product available online. The consumers rely on reviews, consumer surveys, and questionnaires before making a purchase. AI will ease the task of field engagement to perform these applications. For instance, Google Home, Amazon’s Echo, and other chatbots are creating a wave of artificial intelligence (AI) in market analysis. Artificial intelligence is significantly contributing to the growth of market analysis by eliminating the traditional research methods including surveys and qualitative research. Moreover, data scientists are expected to play a crucial role in enterprises to gather valuable insights on consumer behavior patterns through AI tools and social media platforms. Thus, artificial intelligence is anticipated to gain popularity in the marketing research and analysis services market. In January 2019, UserTesting, a human insight platform announced that the company has entered an agreement to acquire UserMuse, a market research service company for an undisclosed amount. The acquisition is aimed at creating the highest quality and largest global testing panel for Business-to-Consumer (B2C) and Business-to-Business (B2B) companies. Moreover, the agreement is likely to strengthen UserTesting’s position in customer experience management. UserMuse is a market research service designed for businesses that target corporate customers and institutions. The major players covered in the global marketing research and analysis services market are Nielsen, Kantar, Ipsos, GfK, Westat Inc., Gartner, Intage Inc, Information Resources Inc. (IRI), Mintel, Market Xcel Data Matrix Private Limited, Majestic MRSS, Forrester Research, ORC International Inc., RNB Research, Dynata, IQVIA. The countries covered in the global marketing research and analysis services market are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA. The regions covered in the global marketing research and analysis services market are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The global marketing research and analysis services market is segmented - 1) By Type: Quantitative, Qualitative, Primary, Secondary 2) By End Use Industry: IT Services, Manufacturing, Financial Services, Construction, Healthcare, Others

The HR advisory market consists of the sales of HR advisory services by entities (organizations, sole traders and partnerships) that provide advice on human capital matters and/or offerings revolving around the HR function. HR advisory services are generally used by two types of clients – those aiming to improve their HR function by redesigning HR processes and those undergoing transformations such as mergers and acquisitions to ensure the new human capital is trained. Only goods and services traded between entities or sold to end consumers are included. The global HR advisory market is expected to grow from $77.42 billion in 2020 to $83.91 billion in 2021 at a compound annual growth rate (CAGR) of 8.4%. The growth is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The market is expected to reach $108.74 billion in 2025 at a CAGR of 6.7%. The HR advisory services market covered in this report is segmented by type into compensation consulting; benefits consulting; human resources management consulting; actuarial consulting; strategic consulting; others. The use of data-driven tools and analytics for employee engagement is a major driver contributing to the growth of the HR advisory services market. Employee engagement refers to a workplace approach that results in appropriate conditions for all the employees of the company to give their best performance every day by abiding by the values of the company with an enhanced feeling of their well-being. Professionals in human resource management are relying on data analytics and AI for key decisions. For instance, Genpact, an American professional services company, analyzes employee data, segments and categorizes it to find patterns such as at what age, salary range, or experience level, employees leave the organization. Predictive analytics is used to identify employees who are at high risk of voluntary attrition and interventions are designed to re-engage them. Further advances in data-driven tools and analytics are expected to drive the HR advisory service market. Cybersecurity threats for the human resource department is a major factor hindering the growth of the HR advisory services market. A cybersecurity breach is costly and equally destructive for all organizations - big or small. According to Heimdal Security, cyber-crimes costs the global economy $100 billion every year and $17 million in the USA alone. HR professionals maintain extremely private and sensitive information such as social security number, date of birth, address, and bank details. In addition to this, according to the Forrester Analytics Global Business Technographics® Security Survey 2019, 52% of enterprise network security decision-makers experienced at least one data breach in the last 12 months, and 44% of breaches were caused by employees who intentionally or not, exposed sensitive data to data thieves or hackers. Companies rely on their HR department and do not outsource HR services because there is a risk of losing important employee data in availing external HR services, thereby restraining the growth of the HR advisory services market over the coming years. Organizations across the globe are focusing on creating a digital workplace using cloud services and AI, which is gaining significant popularity in the HR advisory market. The digital workplace is a modern concept using digital transformation to align technology to achieve organizational goals with operational efficiency. Cloud services and AI are important parts of the digital workplace helping in removing geographic barriers for improved collaboration, increased productivity and employee engagement, improved decision making, and also in optimizing costs. For instance, in 2018, DBS bank created Jobs Intelligence Maestro (JIM), a virtual AI-powered bot to conduct candidate screening. JIM helped in reducing screening time to 8 minutes from 32 minutes and improved the completion rate of total applications for a job to 97% from 85%. The increasing use of AI and cloud services will bring significant changes in HR advisory services in the coming years. In March 2020, Aon Plc, a London-based global provider of risk management services, insurance and reinsurance brokerage, and human resource consulting and outsourcing, acquired Willis Towers Watson (WTW), the UK-based risk management, insurance brokerage, and advisory company, for $30 billion. The acquisition will strengthen Aon Plc's expertise in cybersecurity, intellectual property, climate change, and health solutions. The combined entity would work together in risk, retirement, and health businesses. Willis Towers Watson (WTW) is a London-based company that helps clients around the world in 140 countries in global advisory, HR consulting and software, broking, and other solutions. The major players covered in the global HR advisory services market are IBM Corporation, Mckesson Corporation, Dell, Tata Consultancy Services, Infosys Limited, Accenture PLC, Aon, Deloitte Touche Tohmatsu Limited, The Adecco Group, Marsh & McLennan Companies Inc, Willis Towers Watson, Hay Group, Automatic Data Processing (ADP) Inc., Oracle Corporation, Kronos Incorporated, Randstad. Manpower, Mercer, ManpowerGroup, SYNERGIE, KORN FERRY, KRONOS, ROBERT WALTERS. The countries covered in the global HR advisory services market are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA. The regions covered in the global HR advisory services market are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The global HR advisory services market is segmented - 1) By Type: Compensation Consulting, Benefits Consulting, Human Resources Management Consulting, Actuarial Consulting, Strategic Consulting, Other 2) By Service: Integration & Deployment, Support & Maintenance, Training & Consulting 3) By End-Use: IT Services, Manufacturing, Financial Services, Mining And Oil & Gas, Construction, Others

The B2B legal services market consists of the sales of law-related services by entities (organizations, sole traders, and partnerships) that advise corporate clients on the body of law that governs disputes between businesses and represent corporate clients in civil or criminal cases, business transactions and other matters in which legal advice and other assistance are sought. This segment excludes legal services offered during disputes between businesses and individuals. B2B legal services are usually provided by commercial law firms. Clients of commercial law firms include listed corporations, government institutions, small and medium-sized enterprises, and high net worth individuals. Only goods and services traded between entities or sold to end consumers are included. The global B2B legal services market is expected to grow from $390.62 billion in 2020 to $402.15 billion in 2021 at a compound annual growth rate (CAGR) of 3%. The growth is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The market is expected to reach $494.87 billion in 2025 at a CAGR of 5.3%. The B2B legal services market covered in the report is segmented by service type into civil or criminal; mergers and acquisitions; business transactions; others and by end-user into listed corporations; government institutions; small and medium-sized enterprises; high net worth individuals; others. An Increase in the number of mergers and acquisitions contributed to the growth of the B2B legal services market. For completing mergers and acquisitions transactions, the companies require to consult legal firms for finalizing the deal. According to the JPMorgan report on the 2020 Global M&A Outlook, the number of M&A deals in 2018 were 41, and in 2019 were 47 worldwide. The increase in the number of mergers and acquisitions drove the B2B legal services market. The shortage of skilled workforce in the industry is expected to limit the B2B legal services market. The effects of skilled workforce shortage are high turnover rate, ineffective staff management, increased business expenses, and loss of customers. According to research by Robert Half Legal, 91% of lawyers said that finding skilled legal professionals is challenging. Around 80% of lawyers responded about being concerned on losing top performers to other opportunities. The shortage of qualified workforce reduces the effectiveness of the firms output and negatively affects B2B legal services market. Legal service firms are using blockchain to provide a secure way to make transactions and record that transparently. Blockchain is open, distributed ledger that record transactions between the two association or companies efficiently and permanent way. According to the law firm’s survey in 2018, 53% of the legal service providing firms are researching blockchain solutions, and only 3% have implemented it. Smart contracts are created digitally and verifiable since they are on the blockchain. Smart contracts help lawyers spend more time on legal advising instead of drafting legal documents. For instance, Chainlink is a start-up that developed technology that relies on data from multiple sources and makes smart contracts more attractive. Blockchain and smart contracts offer several advantages such as secure transactions, transparent records, less paperwork, and more time for advising clients. In January 2020, UK based law firm DWF acquired Chicago-based managed services business Mindcrest for a deal amount of $18.5 million. DWF gets a readymade low-cost legal center through this acquisition that will bolt on to the existing managed legal services capabilities. Mindcrest provides litigation support, contracts, compliance, and legal analytics for corporate clients. The major players covered in the global B2B legal services market are Arps, Slate, Meagher & Flom, Clifford Chance, Freshfields Bruckhaus Deringer, Linklaters, Skadden, Allen & Overy, Kirkland & Ellis LLP, Latham & Watkins LLP, Baker & McKenzie, DLA Piper and Skadden. The countries covered in the global B2B legal services market are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA. The regions covered in the global B2B legal services market are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The global B2B legal services market is segmented - 1) By Service Type: Civil or Criminal, Mergers and Acquisitions, Business Transactions, Others 2) By End-User: Listed Corporations, Government Institutions, Small and Medium-sized Enterprises, High Net Worth Individuals, Others 3) By Size of Law Firm: Large Law Firms, SME Law Firms

The environment management, compliance, and due diligence services market consists of the sales of environment management, compliance, and due diligence services by entities (organizations, sole traders, and partnerships) that provide advisory services to businesses and other organizations for obtaining licenses, compliance with government regulations and due diligence. These companies undertake environmental audits and quality assurance checks, conduct inspections, and ensure companies comply with environmental laws, regulations, and international standards. The environmental due diligence involves steps to prevent an environmental offense from occurring. It can significantly reduce the risk of environmental accidents as well as regulatory and civil liability. Only goods and services traded between entities or sold to end consumers are included. The global environment management, compliance and due diligence market is expected to grow from $4.06 billion in 2020 to $4.28 billion in 2021 at a compound annual growth rate (CAGR) of 5.4%. The growth is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The market is expected to reach $4.76 billion in 2025 at a CAGR of 2.7%. The environment management, compliance, and due diligence services market covered in this report is segmented by service type into environment management services, environmental compliance services, environment due to diligence services, by end-users into mining, manufacturing and process industries, energy and utilities, government and regulators, infrastructure and development, others. Increasing environmental safety concerns across the globe contributed to the growth of the environmental management, compliance, and due diligence services market. Profound public interest in the threats facing the environment, as well as accelerating claims placed on the environment by the increased population, are projected to spur demand for environmental scientists and specialists. According to the U.S. Bureau Of Labor Statistics, the employment of environmental scientists and specialists is projected to grow 8% from 2019 to 2029, much faster than the average for all occupations. Environmental auditing has spread rapidly with an equivalent development of the approaches and techniques adopted. Therefore, working in an error-proof environment where the systems, tasks, and processes they work in are well designed would propel the revenues generated for the environment management, compliance, and due diligence services market. The high cost associated with environmental consulting services is expected to limit the growth of the environmental management, compliance, and due diligence services market. The services offered by an experienced consultant in the industry are priced high with a focus on the value of the service. For instance, the due diligence costs can range from $15,000 to $50,000 per site. Moreover, exponent’s engineers, scientists, and environmental economists charge a high price for environmental response actions, estimate current and future liabilities, and apportion prices among potentially responsible parties. This discourages small and medium enterprises to use the services as it increases their operational costs. The launch of carbon footprint management has created immense demand in the environmental management, compliance, and due diligence services market. Companies are increasingly following carbon footprint management at the vertical level due to the need to comply with carbon emissions regulations. For instance, in June 2020, SAP has launched a carbon emissions accounting system to address climate change. SAP launched the first solution in its Climate 21 program helping enterprises to perform their business operations efficiently where sustainability is an economic and strategic imperative. A carbon footprint is used as a transcript for the quantity of carbon (usually in tonnes) being discharged by an organization. It is also a significant constituent of the Ecological Footprint since it is one competing demand for biologically productive space. In July 2019, ASRC Industrial Services (AIS), a company providing environmental and industrial services across the USA acquired Environmental Quality Management (EQM) Inc. for an undisclosed amount. Through this acquisition, ASRC Industrial Services (AIS) plans to enhance its enterprise-wide capabilities and also aims at expanding the company’s presence in key markets to provide customer-focused industrial services. Environmental Quality Management (EQM) Inc. is a USA-based environment consulting, remediation, and construction company engaged in providing environmental compliance, environmental remediation, and other services to the public, government, and industrial sectors. The major players covered in the global environment management, compliance and due diligence market are AECOM, Tetra Tech, Strategix Application Solutions, Metrix Software Solutions, Lighthouse, Qooling, Intelex, SiteDocs, IndustrySafe, SafetySync, SafetyTek, iAuditor, Form, CH2M Hill, Tetra Tech, Arcadis, MyEasyISO. The countries covered in the global environment management, compliance and due diligence market are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA. The regions covered in the global environment management, compliance and due diligence market are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The global environment management, compliance and due diligence market is segmented - 1) By Service Type: Environment Management Services, Environment Compliance Services, Environment Due Diligence Services 2) By End-Users: Mining, Manufacturing And Process Industries, Energy And Utilities, Government And Regulators, Infrastructure And Development, Others 3) By Applications: Government, Utilities, Others