Gifts Retailing Market Report 2026

Gifts Retailing Market Overview

• Gifts Retailing market size has reached to $15.46 billion in 2025 • Expected to grow to $19.7 billion in 2030 at a compound annual growth rate (CAGR) of 4.9% • Growth Driver: Impact Of Online Shopping On The Growth Of The Gift Retailing Market • Market Trend: Innovative Technologies In Gift Retailing Market Drive Personalization And Customer Experience • North America was the largest region in 2025.

What Is Covered Under Gifts Retailing Market?

Gifts retailing refers to the sale of various items intended for gifting occasions, such as birthdays, holidays, and celebrations. It encompasses a wide range of products, including personalized items, seasonal gifts, and novelty products. This sector often emphasizes consumer trends, marketing strategies, and seasonal promotions to attract customers. The main types of gift retailing are souvenirs and novelty items, seasonal decorations, greeting cards, giftware, and others. Souvenirs and novelty items refer to unique products that serve as mementos or gifts, often reflecting a specific location, event, or theme. Occasion-specific gifts include birthday gifts, anniversary gifts, holiday gifts, and graduation gifts, with various personalization trends such as customized packaging, engraving, and embroidery. These items are available through various retail channels, including brick-and-mortar stores, e-commerce platforms, and specialty gift shops.

What Is The Gifts Retailing Market Growth Forecast?

The gifts retailing market size is expected to see steady growth in the next few years. It will grow to $19.7 billion in 2030 at a compound annual growth rate (CAGR) of 4.9%. The growth in the forecast period can be attributed to adoption of digital and immersive shopping experiences, growth of sustainable and eco-friendly gifts, expansion of online marketplaces, increasing gifting for corporate purposes, integration of AI for personalized recommendations. Major trends in the forecast period include growth of personalized gifts, rise of e-commerce gift retailing, seasonal and holiday promotions, eco-friendly and sustainable gift options, expansion of novelty and experience-based gifts.

Global Gifts Retailing Market Segmentation

1) By Type: Souvenirs And Novelty Items, Seasonal Decorations, Greeting Cards, Giftware, Other Gift Items 2) By Occasion-Specific Gifts: Birthday Gifts, Anniversary Gifts, Holiday Gifts, Graduation Gifts 3) By Personalization Trends: Customized Packaging, Engraving And Embroidery 4) By Retail Channels: Brick-And-Mortar Stores, E-Commerce Platforms, Specialty Gift Shops Subsegments: 1) By Souvenirs and Novelty Items: Custom Souvenirs, Branded Merchandise, Regional/Location-Specific Items 2) By Seasonal Decorations: Holiday-Specific, Seasonal Home Decor, Special Event Decor 3) By Greeting Cards: Occasion Cards, Holiday Cards, Blank and Personalized Cards 4) By Giftware: Decorative Accessories, Collectibles, Luxury and High-End Giftware 5) By Other Gift Items: DIY and Craft Kits, Experience-Based Gifts, Eco-Friendly and Sustainable Gifts

What Is The Driver Of The Gifts Retailing Market?

The shift to online shopping is expected to propel the growth of the gift retailing market going forward. Online shopping refers to purchasing goods or services from internet-based retailers or e-commerce platforms using a web browser or mobile app. The rise in online shopping is driven by convenience, a wider selection of products, competitive pricing, ease of comparison shopping, and the availability of customer reviews and recommendations. Gift retailing encourages the shift towards online shopping by offering a diverse range of customizable and unique products that appeal to consumers seeking convenient and personalized shopping experiences. For instance, in May 2024, according to the Census Bureau of the Department of Commerce, a US-based government department, in the first quarter of 2024, U.S. retail e-commerce sales, reached $289.2 billion, marking a 2.1% increase (±0.7%) from the fourth quarter of 2023. Therefore, a shift to online shopping will drive the growth of the gift retailing market.

Key Players In The Global Gifts Retailing Market

Major companies operating in the gifts retailing market are Walmart Inc, Amazon.com Inc, Costco Wholesale Corporation, Alibaba Group Holding Limited, The Walt Disney Company, Macys Inc, Williams Sonoma Inc, Spencer Gifts LLC, Hallmark Cards Inc, American Greetings Corporation, Shutterfly Inc, Card Factory plc, Enesco LLC, Ferns N Petals Private Limited, 1 800 Flowers com Inc, FTD LLC, Etsy Inc, Notonthehighstreet Enterprises Limited, Redbubble Ltd, Zazzle Inc, UncommonGoods LLC, Party City Holdco Inc, Hamleys of London Limited, Penney OpCo LLC, Loop Commerce Inc, My Pet Gift Box Limited, House of Fraser Limited

Global Gifts Retailing Market Trends and Insights

Major companies operating in the gift retailing market are focused on developing innovative solutions such as artificial intelligence-powered personalized shopping tools to enhance personalized shopping experiences and improve customer engagement. Artificial intelligence-powered personalized shopping tools refer to technologies that use algorithms and data analytics to tailor product recommendations and shopping experiences to individual consumer preferences. For instance, in January 2024, Etsy Inc., a US-based gifting manufacturing company, launched Gift Mode, an AI-powered shopping tool to enhance the gift shopping experience. The tool uses artificial intelligence (AI) and human curation to help shoppers find gifts for any occasion by making purchasing activities more interactive and allowing shoppers to discover gifts that align with the recipient’s specific interests.

What Are Latest Mergers And Acquisitions In The Gifts Retailing Market?

In January 2024, Mars Inc., a US based confectionery and food company, acquired Hotel Chocolat Group PLC for approximately $719 million (£534 million). Through this acquisition, Mars aims to expand its presence in the premium gifting and retail chocolate market by integrating Hotel Chocolat’s product portfolio and global retail channels into its offerings. Hotel Chocolat Group PLC is a UK based chocolatier and gift retailer known for its premium chocolate products and café experiences.

Regional Outlook

North America was the largest region in the gifts retailing market in 2025. The regions covered in this market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in this market report are Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain.

What Defines the Gifts Retailing Market?

The gift retailing market consists of sales of greeting cards, personalized items, jewelry, flowers, toys, and home decor. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

How is Market Value Defined and Measured?

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

What Key Data and Analysis Are Included in the Gifts Retailing Market Report 2026?

The gifts retailing market research report is one of a series of new reports from The Business Research Company that provides market statistics, including industry global market size, regional shares, competitors with the market share, detailed market segments, market trends and opportunities, and any further data you may need to thrive in the gifts retailing industry. The market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future state of the industry.