Media is the means or communication tool through which information, educational, entertainment, data, or promotional messages are disseminated. The main types of media are tv and radio broadcasting, film and music, information services, web content, search portals, social media, print media, cable, and other subscription programming. Print media refers to paper publications that are being circulated in the form of physical editions of books, magazines, journals, and newsletters. The different revenue models include subscription, advertisement, sponsorship, others and involve various applications such as wired, wireless. The media market research report is one of a series of new reports from The Business Research Company that provides media market statistics, including media industry global market size, regional shares, competitors with a media market share, detailed media market segments, market trends and opportunities, and any further data you may need to thrive in the media industry. This media market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry. The global media market grew from $2,195.19 billion in 2022 to $2,371.64 billion in 2023 at a compound annual growth rate (CAGR) of 8.0%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The media market is expected to grow to $3,200.17 billion in 2027 at a CAGR of 7.8%. Virtual reality (VR) is increasingly being adopted by the TV and radio broadcasting industry to create a potential impact on audiences. Live events such as sports and music are expected to boost the demand for VR adoption during the forecast period, by helping audiences to connect with major events through a dynamic environment. For example, NextVR, a virtual reality platform for delivering live content, streamed Daytona 500 and a democratic debate. It also partnered with an events company Live Nation to broadcast live music to music fans worldwide. The rise in demand for VR content is expected to drive the market going forward. The outbreak of COVID-19 disease (COVID-19) has acted as a significant restraint on some of the media markets in 2020 as businesses were disrupted due to lockdowns imposed by governments globally. COVID-19 is an infectious disease with flu-like symptoms including fever, cough, and difficulty in breathing. The virus was first identified in 2019 in Wuhan, Hubei province of the People’s Republic of China, and spread globally including Western Europe, North America, and Asia. Steps by national governments to contain the transmission have resulted in a decline in economic activity and restricted movement of goods and services with countries entering a state of 'lock down'. The outbreak had a negative impact on businesses throughout 2020 and into 2021. However, many media markets have been unaffected or benefited from this as they transmit their content remotely through digital channels. It is expected that the media market will recover from the shock across the forecast period as it is a 'black swan event and not related to ongoing or fundamental weaknesses in the market or the global economy Autonomous drones are becoming popular among mainstream and indie film and video makers as they enhance film viewing experience cost-effective, lightweight, and reduce risks associated with cranes and cable cams during filmmaking. Autonomous drones are flying gadgets equipped with multiple rotors, a built-in high-resolution camera, and algorithms for capturing videos and pictures. It offers a 360-degree experiential recording experience with minimum human intervention. They are used to capture aerial shots, taking footage and images without having a cameraman on an actual helicopter. For instance, Major companies offering autonomous drones are DJI, Parrot, Yuneec, Kespry, Insitu, and EHANG. Major companies in the media market include Google, Facebook Inc., AT&T Inc., Netflix Inc., The Walt Disney Company, Apple, Tencent Holdings Co Ltd., CBS Corporation, Charter Communications Inc., and Sony Corp. North America was the largest region in the media market in 2022. Africa is expected to be the fastest growing region in the forecast period. The regions covered in the media report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the media market report are Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Czech Republic, Denmark, Egypt, Finland, France, Germany, Hong Kong, India, Indonesia, Ireland, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Nigeria, Norway, Peru, Philippines, Poland, Portugal, Romania, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Thailand, Turkey, UAE, UK, USA, Venezuela, Vietnam. The media market includes revenues earned by entities by offering television and radio programs, motion pictures, and commercials, along with video and audio recordings, games, and publications. Examples of revenues are license fees, subscriptions, and payments for advertising. The market value includes the value of related goods sold by the service provider or included within the service offering. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The global media market is segmented - 1) By Type: TV And Radio Broadcasting, Film And Music, Information Services, Web Content, Search Portals And Social Media, Print Media, Cable and Other Subscription Programming 2) By Revenue Model: Subscription, Advertisement, Sponsorship, Other Revenue Models 3) By Application: Wired, Wireless Subsegments Covered: Radio Broadcasting, Television Broadcasting, Music Recording, Film And Video, News Syndicates, Libraries And Archives, All Other Information Services, Social Media, Internet Search Portals, Digital Publishing And Content Streaming, Search Engine Optimization Services, Directory, Mailing List, And Other Publishers, Book Publishers, Newspaper & Magazines Publishers

Media buying is the process of procuring media space and time for effective ad placements in accordance with the brand's marketing or advertising goals. A media representative is any legal or natural person who acts as an intermediary in the name and on behalf of the advertiser to purchase advertising space under the terms of a written representation contract. The main services of media buying agencies and representative firms include media buying services, media planning services, media representative firms, and others. Media buying is a technique used in sponsored marketing campaigns. The goal is to discover and purchase ad space on channels relevant to the target demographic at the best possible price and at the best possible time. BFSI, consumer goods and retail, government and public sector, IT and telecom, healthcare, and media and entertainment use the services in various modes, including offline and online. The media buying agencies and representative firms market research report is one of a series of new reports from The Business Research Company that provides media buying agencies and representative firms market statistics, including media buying agencies and representative firms industry global market size, regional shares, competitors with a media buying agencies and representative firms market share, detailed media buying agencies and representative firms market segments, market trends and opportunities, and any further data you may need to thrive in the media buying agencies and representative firms industry. This media buying agencies and representative firms market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry. The global media buying agencies and representative firms market size will grow from $75.98 billion in 2022 to $79.48 billion in 2023 at a compound annual growth rate (CAGR) of 4.6%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The global media buying agencies and representative firms market size is expected to grow to $92.45 billion in 2027 at a CAGR of 3.9%. An increasing number of political events, sports events, festivals, and high-budget movies is anticipated to contribute to the demand for media buying agencies and representative firms’ market. For instance, for the 2020 US presidential elections, the Democratic Party has released ads in 14 Indian languages to encourage voters of Indian origin. The 2020 US election campaigns broke all records, with presidential and congressional candidates spending about $14 billion in total, more than doubling the cost in 2016. In 2020, Burning Man, one of the biggest global music festivals, hosted 70,000 people across the globe in Nevada, US, allowing advertisers to reach a large target audience at a time. As a result, crowd-gathering events such as political events, sporting events, and festivals are propelling the market for media buying agencies and representative firms. The COVID-19 uncertainty is likely to limit the growth of media buying agencies and representative firms. The strict restrictions on the movement of people and lockdowns have impacted many industries, including out-of-home (OOH) and print advertising. For instance, the lockdown in India started on March 25, 2020, and extended for more than five months. During the lockdown, only essential commodities and medical emergency services were permitted to operate. 90% of the advertising work in India was affected due to the COVID pandemic, according to the Association of Advertising Producers’ (ASAP) report. Advertising spending also declined by 9% in Europe, 7% in Germany, and 12% in France. According to the Interactive Advertising Bureau (IAB), almost 24% of media buyers and planners had kept their spending on hold till the end of the second quarter of 2020, while 46% said that they had adjusted their spending across the same period. Therefore, the COVID-19 pandemic is a major factor restraining the growth of media-buying agencies and representative firms in the market. Media buyers who use Artificial Intelligence (AI) for media optimization are gaining traction in the market for media buying agencies and representative firms. AI is changing the way advertising operations are run. According to Salesforce's State of Marketing study, 84% of marketers are utilizing AI for marketing in 2020. Moreover, according to Drift and Marketing Artificial Intelligence Institute, 2022 State of Marketing AI Report, the majority of respondents (51%) said AI is crucial or very important to their marketing success. In August 2021, BLKBOX.ai, a Facebook advertising management platform, launched an Intelligent Media Buying Platform, allowing businesses to scale profitably. Their SaaS-based intelligent and automated media buying platform generates profitable campaigns and scales ad spending threefold while cutting the time required to manage end-to-end media buying from six hours to six minutes. The platform enables big organizations, major corporations, and small and medium-sized businesses (SMBs) to expedite their digital campaigns by requiring only three inputs: creative assets, budget, and KPIs. In August 2021, TAKUMI, a Japan-based marketing, branding, and social media platform, acquired Unieed for an undisclosed amount. With this acquisition, TAKUMI broadened global paid media offerings while also expanding the paid media team in both the London and New York offices. Unieed is a UK-based content and strategic media-buying agency specialising in content-driven campaigns, working with leading outdoor and cycling brands. Major players in the media buying agencies and representative firms’ market are Publicis Groupe, Omnicom Group Inc., Interpublic Group of companies, Dentsu, Katz Media Group and Edelman. North America was the largest region in the media buying agencies and representative firms market in 2022. Western Europe was the second largest region in the global media agencies and representative firms market. The regions covered in the global media buying agencies and representative firms market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the media buying agencies and representative firms market are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, the UK, and the USA. The media buying agencies and representative firms market consists of revenue earned by entities by providing services such as purchasing advertising time or space from media outlets and resell it to advertising agencies or individual companies directly and independent representatives that sell media time or space for media owners. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for specified geography are consumption values – that is, they are revenues generated by organizations in the specified geography within the specified market, irrespective of where they are produced. It does not include revenues from resales either further along the supply chain or as part of other products. The global media buying agencies and representative firms market is segmented - 1) By Services: Media Buying Service, Media Planning Service, Media Representative Firms, Other Services 2) By Mode: Offline, Online 3) By Application: BFSI, Consumer Goods and Retail, Government and Public Sector, IT and Telecom, Healthcare, Media and Entertainment

The broadcast and media technology refer to a variety of communication systems that entail transferring data across long distances utilizing electronic and electromagnetic approaches. Radio and television broadcasting technology, satellite broadcasting technology, digital cable and satellite television technology, digital terrestrial television, and satellite television technologies are examples of broadcast and media technology. The various solutions in broadcast and media technology include web content management, content storage solutions, editorial, and print workflows, media/digital asset management, revenue management, ad and data management, and user management. Web content management is a software used to manage content, allowing multiple contributors to create, edit, and publish. The hosting models in the broadcast and media technology include integrated and standalone. The end users of broadcast and media technology include broadcasters, distributors, OTT, and IPTV. The broadcast and media technology market research report is one of a series of new reports from The Business Research Company that provides broadcast and media technology market statistics, including broadcast and media technology industry global market size, regional shares, competitors with a broadcast and media technology market share, detailed broadcast and media technology market segments, market trends and opportunities, and any further data you may need to thrive in the broadcast and media technology industry. This broadcast and media technology market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry. The global broadcast and media technology market size grew from $48.28 billion in 2022 to $53.44 billion in 2023 at a compound annual growth rate (CAGR) of 10.7%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The broadcast and media technology market size is expected to grow to $79.86 billion in 2027 at a CAGR of 10.6%. A rise in access to media and video streaming is contributing to the growth of the broadcast and media technology market. Streaming media is the process of delivering multimedia data (such as video or audio) from a streaming service provider to an end-user. Streaming media uses HTTP, TCP/IP, and HTML protocols to deliver audio and video elements. For instance, in April 2022, according to a survey by the State of Play report by Nielsen Holdings Inc., a US-based data, information, and market measurement firm, between February 2021 and February 2022, there was a double-digit growth of 18% in Americans' average weekly time viewing a video. The total amount of streamed minutes increased from 143.2 billion to 169.4 billion. Over the last few years, viewers have increased the number of services they subscribe to and pay for. According to the survey, 58% of people who pay for video subscriptions do so for three or more streaming services, up from 32% in 2019. Such an increase in consumption of media and video streaming will propel the growth of the broadcast and media technology market. Technological advancement is a key trend gaining popularity in the broadcast and technology market. The companies operating in the broadcast and media technology market are focusing on developing innovative products to meet industry demands and expand their market reach across the globe. For instance, in March 2022, Quantum Corporation, a US-based data storage, and management company, launched the Unified Surveillance Platform (USP), a durable, versatile, and secure software platform for recording and storing video surveillance data. Quantum is also offering a new range of smart network video recording servers in addition to this software platform (NVRs). To provide a next-generation, integrated appliance for capturing and recording security video, the Smart NVRs combine the Quantum Unified Surveillance Platform software with a purpose-built NVR server. The Quantum USP software consolidates the server's computing, storage, and networking capabilities into a single unified and scalable system, simplifying video recording infrastructure and lowering the total cost of ownership. Quantum's USP is built on software technologies that it bought from EnCloudEn last year. Quantum has further improved and enhanced the software to satisfy the specific requirements of the video surveillance market. In September 2021, Valsoft Corporation Inc., a Montreal-based company that offers end-to-end software solutions for the broadcast industry, acquired VSN Innovation and Media Solutions for an undisclosed amount. This deal will help Valsoft put Aspire Software (an operating group of the company) in a new vertical to strengthen the company's expansion in Spain. VSN Video Stream Networks S.L. is a Japan-based industry leader in media and broadcasting solutions, and its products manage the whole media life cycle in a unified and seamless manner, from ingest to broadcast and archive. Major players in the broadcast and media technology market are Evertz Technologies Limited, IBM Corporation, Quantum Corporation, ROHDE & SCHWARZ GmbH & Co. KG, Dell Inc., (EMC Corporation), Grass Valley, AVI Systems, Video Stream Networks S.L., WideOrbit Inc., Harmonic Inc., Eletec Broadcast Telecom S.A.R.L, Clyde Broadcast, Sencore, EVS Broadcast Equipment, and ACORDE Technologies S.A. North America was the largest region in the broadcast and media technology market in 2022. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the broadcast and media technology market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the broadcast and media technology market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, the UK, and the USA. The broadcast and media technology market consists of revenues earned by entities by providing broadcast and media technology components such as on-premise, consulting and support and maintenance. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The global broadcast and media technology market is segmented - 1) By Solution Type: Web Content Management, Content Storage Solutions, Editorial and Print Workflow, Media/Digital Asset Management, Revenue Management, Ad and Data Management, User management 2) By Hosting Model Type: Integrated, Standalone 3) By End User Type: Broadcasters, Distributors, OTT, IPTV

Broadband Internet service is a type of Internet service that provides transmission of large bandwidth data over a high-speed Internet connection. The main types of broadband internet services are C band, Ku band and Ka band. C-band refers to the portion of the electromagnetic spectrum reserved for satellite transmissions with frequencies ranging from 4GHz to 8GHz. The services are applied for VoIP (voice over internet protocol), internet TV, smart home application, remote education, virtual private LAN service, interactive gaming, VPN on broadband by business, household and other end users. The broadband internet services market research report is one of a series of new reports from The Business Research Company that provides broadband internet services market statistics, including broadband internet services industry global market size, regional shares, competitors with a broadband internet services market share, detailed broadband internet services market segments, market trends and opportunities, and any further data you may need to thrive in the broadband internet services industry. This broadband internet services market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry. The global broadband internet services market size will grow from $389.62 billion in 2022 to $404.65 billion in 2023 at a compound annual growth rate (CAGR) of 3.9%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The global broadband internet services market size is expected to grow to $470.49 billion in 2027 at a CAGR of 3.8%. Increasing demand for consumer broadband is driving the broadband internet services market. The rising application of internet in communication, sharing information, education and entertainment sector is supporting the growth of consumer broadband. Also, government is playing a major role in stimulating demand for broadband internet services by providing better public online services in every sector, encouraging rural and remote areas to use the broadband internet services, establishing privacy and quality standards, etc. According to the data reportal newsletter, the total active internet users at the end of January 2019 was 4.388 billion whereas in January 2020 the total number of active internet users upsurge to 4.54 billion. The usage of voice search, voice commands, smart home devices, gaming-related activities, online content activities, streaming TV, etc. are more responsible for an increase in the demand for consumer broadband services. The high costs of fiber optic cable restrains the broadband internet services market. The fiber optic is the latest technology that gives reliability and symmetrical speed options, unlike other internet services for the consumers. The cable or copper installation contributes to the high cost of fiber optic broadband services compared with other internet services. The fiber optic line installation is more complicated and the cost estimation is difficult for every building. According to the Federal Communications Commission (FCC), the minimum fiber optic deployment costs should be $5000 per user. The pricing is also mainly varying on the services providing by broadband entities. The fiber optic connection provides fast and symmetrical speeds, the cost of installation and its maintenance has become a major challenge for broadband internet service providers. Players in the broadband internet service industry are focusing on advancing digital infrastructure and services to serve its customers. Digital infrastructure is more focused on digital economic activities and technological applications. The digital infrastructure helps for the digital development of a country. According to the Asian Infrastructure Investment Bank (AIIB) report, the digital infrastructure helps to expand the internet connectivity and supports to establish the data centers to provide digital services. The emerging markets like India, Pakistan, etc. are more focused on mobile broadband infrastructure than fixed broadband internet services infrastructure whereas the developing and developed countries are concentrating on coverage of universal mobile broadband and superfast fixed broadband infrastructure. Demand in broadband internet services is driving the market to double the broadband speed and expand the internet connectivity where the companies and government are trying to increase the advancements in digital infrastructure and services. In October 2020, NWIC Inc., a Canada-based internet service provider acquired Last Mile Wireless Internet Inc. (LMWI) for an undisclosed amount. With the acquisition, NWIC is expected to become the Niagara Region's largest rural internet service provider, with expanded coverage and complementary technologies. Last Mile Wireless Internet Inc. (LMWI) is a Canada-based internet service provider. Major players in the broadband internet services market are SES Astra, Inmarsat, Iridium Communications, ViaSat, EchoStar, EarthLink Holding Corp., Intelsat General, Eutelsat, IDirect, Singtel, KVH, Speedcast, Gilat Satellite Networks, Avonline Satellite Solutions Ltd., Skycasters, HISPASAT Group, China Telecom, China Unicom, Comcast, NTT, AT&T, Deutsche Telecom, Time Warner Cable, Verizon, Orange SA, Korea Telecom, Cambium Networks, Intracom Telecom, RADWIN, Redline communications and Proxim Wireless. The Asia-Pacific was the largest region in the broadband internet services market in 2022. Asia-Pacific is expected to be the fastest-growing region in the global broadband internet services market report during the forecast period. The regions covered in the global broadband internet services market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the broadband internet services market are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK and USA. The broadband internet services market includes revenues earned by entities by providing broadband internet services which can be used for voice over internet protocol (VoIP), internet TV, smart home applications, remote online education, virtual private LAN service, interactive gaming, etc. Broadband internet services can be accessed through wireless, fiber cable, satellite, etc. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The global broadband internet services market is segmented - 1) By Type: C Band, Ku Band, Ka Band 2) By Application: VoIP(voice over internet protocol), Internet TV, Smart Home Application, Remote Education, Virtual Private LAN Service, Interactive Gaming, VPN on Broadband 3) By End User: Business, Household, Other End-Users

Social media is a computer-based technology that makes it possible to share concepts, ideas, and knowledge through online groups and networks. The main types of social media are social media advertisement and social media subscription. Social media advertising is a type of digital advertising which uses social media platforms including Twitter, LinkedIn, Instagram, Facebook, and Pinterest to provide sponsored adverts to the target audience. The different services include social networking, microblogging and instant messaging, photo sharing networks and is used by various sectors such as retail and wholesale, transportation manufacturing, food and beverages, financial services, information technology, electrical and electronics manufacturing, media and recreation, transportation services, healthcare, others. The social media market research report is one of a series of new reports from The Business Research Company that provides social media market statistics, including social media industry global market size, regional shares, competitors with a social media market share, detailed social media market segments, market trends and opportunities, and any further data you may need to thrive in the social media industry. This social media market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry. The global social media market grew from $193.52 billion in 2022 to $231.1 billion in 2023 at a compound annual growth rate (CAGR) of 19.4%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The social media market is expected to grow to $434.87 billion in 2027 at a CAGR of 17.1%. Rising penetration of mobile, tablet, and other electronics and rising data consumption will drive the social media market. An increase in sales of internet-accessible electronic devices such as smartphones and tablets lead to an increase in time spent on social media websites. For example, the total number of smartphone devices across the world reached 6 billion in 2020, that is eight people out of 10 owned a smartphone in 2020, eventually driving the revenues of social media companies. This increasing use of smartphones is expected to increase internet usage, hence driving the social media market. The outbreak of COVID-19 disease (COVID-19) has acted as a significant restraint on some of the social media markets in 2020 as businesses were disrupted due to lockdowns imposed by governments globally. COVID-19 is an infectious disease with flu-like symptoms including fever, cough, and difficulty in breathing. The virus was first identified in 2019 in Wuhan, Hubei province of the People's Republic of China, and spread globally including Western Europe, North America and Asia. Steps by national governments to contain the transmission have resulted in a decline in economic activity and restricted movement of goods and services with countries entering a state of 'lock down'. The outbreak had a negative impact on businesses throughout 2020 and into 2021. However, many media markets have been unaffected or benefited from this as they transmit their content remotely through digital channels. It is expected that the social media market will recover from the shock across the forecast period as it is a 'black swan event and not related to ongoing or fundamental weaknesses in the market or the global economy. Social media companies are offering their social media platforms for electronic commerce of goods and services to drive revenues. This can be attributed to the increasing adoption of e-commerce and online shopping among consumers owing to the growing internet and smartphone penetration. For instance, according to e-commerce information source Internet Retailer data 2020, U.S. e-commerce sales, increasing due to the COVID-19 pandemic, grew 44% and represented more than 21% of total retail sales. Social media platforms allow for targeted advertising based on consumers’ social behaviors, geographic locations, and demographics. Instagram, a photo and video-sharing social networking service, has added a ‘Shopping’ tab to the ‘Explore’ page in its app. According to an Instagram for Business survey data 2022, 44% of people use Instagram weekly to shop using features including the Shop tag. Other social media companies such as Snapchat and Twitter have also integrated shopping advertisements to facilitate direct purchases within their platforms. Major companies in the social media market include Facebook, Youtube, Instagram, Twitter, and LinkedIn Asia-Pacific was the largest region in the social media market in 2022. Africa is expected to be the fastest growing region in the forecast period. The regions covered in the social media report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the social media market report are Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Czech Republic, Denmark, Egypt, Finland, France, Germany, Hong Kong, India, Indonesia, Ireland, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Nigeria, Norway, Peru, Philippines, Poland, Portugal, Romania, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Thailand, Turkey, UAE, UK, USA, Venezuela, Vietnam. The social media market includes revenues earned by entities by providing services that enables customers to interact, create and share content and information. Social media enables users to share pictures, video and audio files. This market includes revenues from sales from advertisement and other services offered on social media platforms. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The global social media market is segmented - 1) By Type: Social Media Advertisement, Social Media Subscription 2) By Service: Social Networking, Micro Blogging and Instant Messaging, Photo Sharing Networks 3) By End-User Industry: Retail and Wholesale, Transportation Manufacturing, Food and Beverages, Financial Services, Information Technology, Electrical And Electronics Manufacturing, Media and Recreation, Transportation Services, Healthcare, Other End-User Industries

Lawful interception refers to legally sanctioned surveillance of communication between individuals by law enforcement agencies through phone, email, and other electronic means of tapping. In lawful interception, the service provider provides law enforcement officials with intercepted communications of private individuals or organizations. The main types of devices in lawful interception are mediation devices, routers, intercept access points (IAP), gateways, switches, management servers, and others. The mediation device allows two different devices to interconnect through it by offering such services as protocol conversion and mediation. The mediation devices are used to provide the interface to set up and provision the lawful intercept. The various network technology used a voice-over-internet protocol (VOIP), long-term evolution (LTE), wireless local area network (WLAN), worldwide interoperability for microwave Access (WiMAX), digital subscriber line (DSL), public switched telephone network (PSTN), integrated services for the digital network (ISDN) and others. The different communication content includes voice communication, video, text messaging, facsimile, digital pictures, and file transfer. The lawful interception end users are lawful enforcement agencies and the government. The lawful interception market research report is one of a series of new reports from The Business Research Company that provides lawful interception market statistics, including the lawful interception industry global market size, regional shares, competitors with a lawful interception market share, detailed lawful interception market segments, market trends and opportunities, and any further data you may need to thrive in the lawful interception industry. This lawful interception market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry. The global lawful interception market size grew from $3.57 billion in 2022 to $4.34 billion in 2023 at a compound annual growth rate (CAGR) of 21.7%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The lawful interception market size is expected to grow to $9.54 billion in 2027 at a CAGR of 21.7%. The increase in cybercrimes are expected to propel the growth of the lawful interception market. Cybercrimes are defined as the increasing number of cyber-attacks through social media, the internet, and hacking software. The increased cybercrimes are responsible for the growth of lawful interceptions as it is a key tool for identifying crimes. For instance, according to the Legal jobs portal, Data breaches exposed over 4 billion records and doubled to 9.6 billion by the end of the year it involves 28% of the malware 52% of hacking, and 26% of cybercrimes by intentions traced to espionage and other such reasons. Therefore, increasing cybercrimes drive the lawful interception market. The deployment of 5G networks is a key trend gaining popularity in the lawful interception market. 5G networks emerged as a vital technology that is being used by various industries. 5G is helpful in lawful interception by providing virtualization and containerization, triggering, security, and standardized X-interfaces. For instance, 5G networks are expected to cover one-third of the world’s population and also account for 1.2 billion connections by 2025. Therefore, the deployment of 5G networks is an emerging trend in the lawful interception market. In November 2021, SS8 networks, a US-based company operating in the lawful interception, lawful intelligence, and monitoring center platforms partnered with Ocient. This partnership enables limitless scale analytics while delivering a low cost of ownership and can LEAs can leverage full-resolution data sets with typically one-fifth of the storage footprint of copy-based data management solutions and the customers benefit from efficient deployment and simplicity with SS8. Ocient is a US-based company operating in a lawful interception. Major players in the lawful interception market are Utimaco, Vocal Technologies, AQSACOM, Verint, BAE Systems, SS8 Networks., Signalogic, IPS S.P.A., Tracespan, Accuris Networks, EVE Compliancy Solutions, Squire Technologies, Incognito Software, Incognito Software, Net Optics, and Ixia. North America was the largest region in the lawful interception market in 2022. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the lawful interception market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the lawful interception market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, the UK, and the USA. The lawful interception market consists of revenues earned by entities that are engaged in providing services such as authentication, virtual networks, local area networks, the internet of things, telecommunication, law enforcement, and networking function. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The global lawful interception market is segmented - 1) By Device: Mediation Devices, Routers,Intercept Access Point (IAP),Gateways,Switches, Management Servers, Other Devices 2) By Network Technology: Voice-Over-Internet Protocol (VoIP), Long Term Evolution (LTE), Wireless Local Area Network (WLAN),Worldwide Interoperability for Microwave Access (WiMAX),Digital Subscriber Line (DSL),Public Switched Telephone Network (PSTN), Integrated Services for Digital Network (ISDN), Other Network Technologies 3) By Communication Content: Voice Communication, Video,By End User: Lawful Enforcement Agencies, Government, Text Messaging, Facsimile,Digital Pictures, File Transfer 4) By End User: Lawful Enforcement Agencies, Government

Voice over Internet Protocol (VoIP) is a communications technology that enables people to communicate via audio over the internet rather than via a traditional telephone line. VoIP enables making a call directly from a computer or a special VoIP phone. The main types of VoIP are integrated access or session initiation protocol (SIP) trunking, managed IP PBX and hosted IP PBX. The session initiation system (SIP) is used to enable the VoIP by managing the actual elements to support voice calls, instant messaging, media distribution and video conferencing. The different call types include international VoIP calls, domestic VoIP calls and have several access types such as phone to phone, computer to computer, computer to phone and can access. The different mediums include fixed, mobile and is used by various verticals such as consumers, small and medium businesses, large enterprises. The voice over internet protocol (VoIP) market research report is one of a series of new reports from The Business Research Company that provides voice over internet protocol (VoIP) market statistics, including voice over internet protocol (VoIP) industry global market size, regional shares, competitors with a voice over internet protocol (VoIP) market share, detailed voice over internet protocol (VoIP) market segments, market trends and opportunities, and any further data you may need to thrive in the voice over internet protocol (VoIP) industry. This voice over internet protocol (VoIP) market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry. The global voice over internet protocol (VoIP) market size grew from $106.62 billion in 2022 to $120.38 billion in 2023 at a compound annual growth rate (CAGR) of 12.9%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The voice over internet protocol (VoIP) market size is expected to grow to $207.77 billion in 2027 at a CAGR of 14.6%. The growing adoption of 5G technology is expected to drive the growth of the voice over internet protocol (VoIP) market in the coming years. 5G provides faster transmissions, lower latency, and the ability to connect a larger number of devices by providing gigabyte rates, which will provide enough bandwidth for VoIP. As a result, a growing number of businesses are switching to VoIP to replace their outdated PSTN phone systems. Switching to VoIP improves call quality and dependability while lowering call and infrastructure costs significantly. For instance, according to vXChnge, a US-based colocation and data center service provider, by 2024 5G networks are projected to cover 40% of the world, handling 25% of all mobile traffic data. Therefore, the growing adoption of 5G technology propels the growth of the VoIP market. The smarter VOIP assistants is shaping the VoIP market. Smarter VoIP Assistants such as Apple's Siri, Amazon's Alexa, and Google's Ok Google can help customers automate a variety of tasks including routing calls to agents and forwarding calls to voicemail. Furthermore, with these tools at their disposal, consumers will no longer need to send simple questions to agents because the virtual assistant will be able to respond. According to DialogTech, a US-based software company, in 2020, 28% of people are using smarter VOIP assistants for business calls. In August 2021, TelcoSwitch, a UK-based telecommunications service provider acquired SureVoIP for an undisclosed amount. Through this acquisition TelcoSwitch's portfolio will be bolstered by the addition of more IP, notably strengthening the company's solutions for the SOHO/micro-market and paving the way for new residential-based services. SureVoIP is a UK-based telephony service provider that supplies business VoIP services to the businesses based in the UK. Major players in the voice over internet protocol (VoIP) market are Verizon Communications, Comcast, Orange S.A., AT&T, Charter Communications, Vonage, Altice USA Inc., Telmex, Time Warner Cable, Numericable, Cox Communications, Rogers Communications, Sprint Corporation, TalkTalk Group, RingCentral, Patton Electronics, San Antonio Telephone Co., and OneVoice Communications Inc. Asia-Pacific was the largest region in the VoIP market in 2022. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the voice over internet protocol (VoIP) report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the voice over internet protocol (VoIP) market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, the UK, and the USA. The voice over Internet Protocol (VoIP) market includes revenues earned by entities by real-time transport protocol (RTP), designed to carry streaming audio and video. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The global voice over internet protocol voip market is segmented - 1) By Type: Integrated Access Or Session Initiation Protocol (SIP) Trunking, Managed IP PBX, Hosted IP PBX 2) By Access Type: Phone To Phone, Computer To Computer, Computer To Phone 3) By Call Type: International VoIP Calls, Domestic VoIP Calls 4) By Medium: Fixed, Mobile 5) By End User: Consumers, Small And Medium Businesses, Large Enterprises

Video conferencing refers to an online technology that enables users in different locations to conduct face-to-face meetings without the necessity to move to one place together. Video conferencing increases performance, saves time, minimizes travel costs, and facilitates collaboration. Video conferencing allows the person to encourage all those benefits without the necessity for constant travel for face-to-face communication. The video conferencing market covered in this report is segmented by conference type into telepresence, integrated, desktop, service-based video conferencing system; by deployment into the cloud, on-premises; by enterprise size into small and medium enterprises, large enterprises; by end-use into corporate, education, BFSI, media & entertainment, government & defence, others. The video conferencing market research report is one of a series of new reports from The Business Research Company that provides video conferencing market statistics, including video conferencing industry global market size, regional shares, competitors with a video conferencing market share, detailed video conferencing market segments, market trends and opportunities, and any further data you may need to thrive in the video conferencing industry. This video conferencing market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry. The global video conferencing market size grew from $6.62 billion in 2022 to $7.26 billion in 2023 at a compound annual growth rate (CAGR) of 9.7%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The video conferencing market size is expected to grow to $10.44 billion in 2027 at a CAGR of 9.5%. The launch of 5G technology contributed to the growth of video conferencing market during the forecast period. 5G enhances video conferencing attributing to faster networks, higher frequency radio bands, and more reliable connections. The improved network speeds and bandwidth capacity can support top-quality calls in HD or even 3D without delay or other interruptions found in the busy 4G network. The development of 5G at reasonable rates has put remote work at the forefront of video conferencing. According to Ericsson’s network coverage report, 5G is expected to cover up to 65% of the world’s population by 2025. Increased network speed and capability with the launch of 5G technology to enable high-quality video conferences is projected to contribute to the growth of the video conferencing market. High costs associated with setting up video conferencing is predicted to limit the growth of the video conferencing market. For small-sized companies or enterprises, setting up video conferencing in the corporate sector may be a little costly. For instance, a 10-way audio conference (PSTN) with participants in the UK is charged at a rate of $0.87 per minute ($0.087 per call participant), or $52.20 per hour. For just one recurring meeting, the same call runs weekly would cost $2,714.40 in annual usage fees. Advanced features and functionality have increased costs, subsequently, restricting the growth of the video conferencing market. Gamification in video meetings is a leading trend gaining popularity in the video conferencing market. Video conferencing companies introducing gamification for corporate end-users in their video meetings to improve employee performance and drive productivity. Gamification includes components of game design, such as tasks, points, badges, and rewards in a non-game sense. Employers might split their workers into small groups and then using screen sharing and annotation functions, make them work on an activity remotely in a video conference. Moreover, few companies in the media and entertainment market are introducing gamification in their video meetings to attract a greater number of users and improve user experience. For instance, in May 2020, Microsoft Corporation, a US-based technology company, launched the Xbox game console, a virtual game conference with a regular schedule of online demonstrations. In September 2020, Dailpad, a US-based AI-powered cloud communication platform, acquired video conferencing company Highfive for an undisclosed amount. The acquisition is aimed to provide businesses with conference room solutions and bringing the ability to connect rooms, communicate with their meeting connector technology with other video services and support for legacy devices with their room connector. Highfive, a US-based company engaged in combining cloud-based software with the company’s proprietary in-room video conferencing hardware. Major players in the video conferencing market are Cisco Systems Inc., Polycom, Adobe Systems, Microsoft Corporation, VidyoInc., Zoom Video Communication Inc., Logitech International S.A., Panasonic Corporation, ZTE Corporation, and Huawei Technologies Co. Ltd. North America was the largest region in the video conferencing market in 2022. The regions covered in the video conferencing market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the video conferencing market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA. The video conferencing market includes revenues earned by entities by streaming videos, sharing screen, hosting meetings, and integrating with online calendar or email client. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The global video conferencing market is segmented - 1) By Conference Type: Telepresence, Integrated, Desktop, Service-Based Video Conferencing System 2) By Deployment: Cloud, On-Premises 3) By Enterprise Size: Small And Medium Enterprises, Large Enterprises 4) By End-Use: Corporate, Education, BFSI, Media And Entertainment, Government And Defense, Other End Users