Strawberries Market Report 2026

Strawberries Market Overview

• Strawberries market size has reached to $16.61 billion in 2025 • Expected to grow to $20.2 billion in 2030 at a compound annual growth rate (CAGR) of 3.8% • Growth Driver: The Rising Shift Of Consumers Towards Plant-Based Foods Is Driving The Market Due To Increasing Health Awareness And Sustainability Concerns • Market Trend: Advancing Strawberry Cultivation Through Premium Large-Sized Varieties For Superior Quality • Asia-Pacific was the largest region in 2025 and North America is the fastest growing region.

What Is Covered Under Strawberries Market?

Strawberries are small, sweet, red fruits that grow on low, creeping plants of Fragaria. They are characterized by their bright red color, juicy texture, and sweet flavor. Strawberries are rich in vitamin C, fiber, and antioxidants, making them a popular and nutritious fruit. They are typically harvested during the spring and summer months and are widely cultivated in many parts of the world. The main types of strawberries are June bearing strawberries, ever strawberries strawberry, and day neutral Strawberry. June-bearing strawberries are a type of strawberry plant that typically produces a single large crop of berries during a concentrated period in late spring to early summer, usually in June. Strawberries are categorized as organic and conventional. These are sold through various sales channels, including supermarkets or hypermarkets, convenience stores, independent retailers, and online sales, and are used in food and beverage and cosmetics and personal care applications.

What Is The Strawberries Market Growth Forecast?

The strawberries market size is expected to see steady growth in the next few years. It will grow to $20.2 billion in 2030 at a compound annual growth rate (CAGR) of 3.8%. The growth in the forecast period can be attributed to rising demand for organic fruit products, growing applications in cosmetics and skincare, expansion of indoor and vertical strawberry farming, increasing consumer preference for healthy snacks, rising investment in high-yield strawberry varieties. Major trends in the forecast period include increasing demand for organic strawberry cultivation, rising consumption of strawberries in functional foods, expansion of controlled environment strawberry farming, growing preference for high-yielding and disease-resistant varieties, increasing usage of strawberries in premium cosmetic products.

Global Strawberries Market Segmentation

1) By Type: June Bearing Strawberry, Ever Bearing Strawberry, Day Neutral Strawberry 2) By Category: Organic, Conventional 3) By Sales Channel: Supermarkets Or Hyper Markets, Convenience Stores, Independent Retailers, Online Sales 4) By Application: Food And Beverage, Cosmetics And Personal Care Subsegments: 1) By June Bearing Strawberry: Early-Season June Bearing, Mid-Season June Bearing, Late-Season June Bearing 2) By Ever Bearing Strawberry: Single-Crop Ever Bearing, Multi-Crop Ever Bearing 3) By Day Neutral Strawberry: Standard Day Neutral Strawberry, High-Yielding Day Neutral Strawberry

What Is Driver Of The Strawberries Market?

The rising shift of consumers towards plant-based foods is expected to propel the growth of the strawberries market going forward. Plant-based foods refer to products derived solely from plants, excluding any ingredients of animal origin, providing alternatives to traditional animal-based foods. A key factor driving the rising shift of consumers towards plant-based foods is the growing awareness of personal health and environmental sustainability, as individuals increasingly recognize that diets centered on plant-derived ingredients can reduce environmental impact and promote long-term well-being through balanced nutrition. Strawberries are frequently used in plant-based consumption as a flavorful addition to smoothies, salads, and plant-based desserts, providing natural sweetness and vibrant color while contributing to a nutritious, plant-based diet. For instance, in May 2025, according to the Plant Based Foods Association, a US-based non-profit organization, retail growth was recorded in 2024 across plant-based protein powders and liquids (up 11% in dollars and 13% in units to $450 million), baked goods (up 13% in both dollars and units to $111 million), and tofu and tempeh (up 7% in dollars and 6% in units to $221 million. Therefore, the rising shift of consumers towards plant-based foods is driving the growth of the strawberries industry.

Key Players In The Global Strawberries Market

Major companies operating in the strawberries market are Dole PLC, J.M. Smucker Company, Del Monte Pacific Limited, Seneca Foods Corporation, Hero AG, Keelings Ltd, Welch Foods Inc, Monin Inc, Driscoll’s Inc, Andros Groupe, R. Torre and Company Inc, Mirak Group Inc, Berry Gardens Ltd, Stonewall Kitchen LLC, Wilkin and Sons Ltd, Naturipe Farms LLC, BelOrta cvba, Goknur Gida Sanayi ve Ticaret A.S., Mrs. Miller's Homemade Jams LLC, St. Dalfour International Incorporated

Global Strawberries Market Trends and Insights

Major companies operating in the strawberries market are focusing on developing innovative products such as premium large-sized strawberry varieties to enhance product appeal and meet growing consumer demand for high-quality, locally sourced fresh produce. A premium large-sized strawberry variety is a selectively cultivated fruit known for its exceptional size, flavor, and freshness, achieved through advanced breeding and optimized cultivation techniques. For instance, in May 2025, Waitrose, a UK-based supermarket chain, launched British King Strawberries. The product features handpicked strawberries that are nearly double the size of standard varieties and are selected for their superior sweetness, color, and ripeness. This innovation highlights advancements in precision cultivation and supply chain efficiency, ensuring farm-to-store delivery within 24 hours to preserve optimal freshness and taste.

What Are Latest Mergers And Acquisitions In The Strawberries Market? Surexport Expands Strawberry Production to Northern Europe with Acquisition of Jong Fruit

In December 2023, Surexport Cia. Agricola S.L., a Spain-based producer and distributor of fruits and vegetables, acquired the majority stake in Jong Fruit B.V. for an undisclosed amount. This acquisition aims to expand Surexport’s strawberry production capabilities to Northern Europe, mainly Northwest Europe, strengthening its year-round production capacity. Jong Fruit B.V. is a Netherlands-based company specializing in year-round cultivation of strawberries.

Regional Outlook

Asia-Pacific was the largest region in the strawberries market in 2025. North America is expected to be the fastest-growing region in the forecast period. The regions covered in this market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in this market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain

What Defines the Strawberries Market?

The strawberries market consists of sales of frozen strawberries, strawberry sauce, syrup, jams, and juice. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

How is Market Value Defined and Measured?

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

What Key Data and Analysis Are Included in the Strawberries Market Report 2026?

The strawberries market research report is one of a series of new reports from The Business Research Company that provides market statistics, including industry global market size, regional shares, competitors with the market share, detailed market segments, market trends and opportunities, and any further data you may need to thrive in the strawberries industry. The market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future state of the industry.