Text Analysis Software Market Report 2026

Text Analysis Software Market Overview

• Text Analysis Software market size has reached to $5.82 billion in 2025 • Expected to grow to $13.31 billion in 2030 at a compound annual growth rate (CAGR) of 17.3% • Growth Driver: Surging Social Media Adoption Fuels Text Analysis Software Market Growth • Market Trend: AI-Driven Innovations Transforming Text Analysis Software • North America was the largest region in 2025.

What Is Covered Under Text Analysis Software Market?

Text analysis software refers to computer programs or tools designed to analyze, interpret, and extract insights from textual data. These tools utilize various techniques from natural language processing (NLP), machine learning, and computational linguistics to process and understand text in order to derive useful information. The main types of products in text analysis software are cloud-based and on-premise. Cloud-based text analysis software refers to programs that run totally online, with data processing and storage occurring on remote servers accessible over the internet. It provides a variety of functionalities, such as text analytics, sentiment analysis, predictive analytics, social media monitoring, and others and is used in various applications, such as those of large enterprises, small and medium-sized enterprises (SMEs), as well end-users, including banking, financial services, and insurance (BFSI), retail, healthcare, manufacturing, and others.

What Is The Text Analysis Software Market Growth Forecast?

The text analysis software market size is expected to see rapid growth in the next few years. It will grow to $13.31 billion in 2030 at a compound annual growth rate (CAGR) of 17.3%. The growth in the forecast period can be attributed to increasing demand for predictive text analytics, rising adoption of AI-driven decision tools, expansion of real-time customer intelligence platforms, growing use of automated compliance monitoring, increasing integration with enterprise data lakes. Major trends in the forecast period include increasing adoption of nlp-based analytics platforms, rising use of sentiment analysis tools, growing integration with business intelligence systems, expansion of multilingual text processing capabilities, enhanced focus on real-time text insights.

What Is The Driver Of The Text Analysis Software Market?

The increase in the adoption of social media platforms is expected to propel the growth of the text analysis software market going forward. Social media platforms are online services or websites that allow users to produce and share content, participate in social networking activities, and communicate with others. The increase in adoption of social media platforms is due to cultural influence, mobile accessibility, information and news consumption, and brand promotion. Text analysis is extensively used on social media platforms to enable them to extract valuable insights from user-generated content, enhance user experiences, and facilitate meaningful interactions among users and brands. For instance, in January 2024, according to a report by We Are Social Ltd, a UK-based social media creativity and analytics company, social media user identities have grown by 5.6 percent in the past year, with 266 million new users joining social media for the first time throughout 2023. Therefore, the increase in the adoption of social media platforms is driving the growth of the text analysis software industry.

Key Players In The Global Text Analysis Software Market

Major companies operating in the text analysis software market are Amazon.com Inc., Google LLC, Microsoft Corporation, International Business Machines Corporation (IBM Corporation), SAP SE, QSR International Inc, SAS Institute Inc., Ascribe GmbH, Expert System S.p.A., KNIME AG, RapidMiner Inc., Bitext Innovations S.L., Lexalytics Inc., AYLIEN Ltd., Luminoso Technologies Inc., Clarabridge Inc., Averbis GmbH, MonkeyLearn Inc., Sayint.AI, Provalis Research, MeaningCloud LLC, Smartlogic Holdings Limited, Megaputer Intelligence Inc., Stratifyd Inc., Angoss Software Corporation, Etuma Oy, indico data solutions Inc., Keatext Inc., NetOwl by BAE Systems

Global Text Analysis Software Market Trends and Insights

Major companies in the text analysis software sector are developing advanced solutions, including AI capabilities, to help organizations orchestrate AI and create information flows across multiple clouds and knowledge bases without transferring data. AI capabilities enable systems to perform tasks that typically require human intelligence, such as learning, reasoning, problem-solving, and understanding natural language. For instance, in October 2023, OpenText Corporation, a Canada-based software company, introduced Aviator within its Cloud Editions 23.4 platform. Leveraging machine learning and AI, Aviator analyzes and interprets text data at scale, almost like a human. The platform aims to transform how organizations extract insights from unstructured text by offering features such as sentiment analysis, topic detection, semantic clustering, keyword grouping, aspect and feature classification, multilingual processing, sentiment trend tracking, extraction of multi-word expressions, and generative AI–powered content summarization.

What Are Latest Mergers And Acquisitions In The Text Analysis Software Market?

In February 2023, Quantexa, a UK-based data and analytics software company, acquired AYLIEN for an undisclosed amount. With this acquisition, Quantexa’s aim was to expand and enhance the capabilities of Quantexa's Decision Intelligence Platform by integrating Aylien's advanced AI and natural language processing (NLP) technologies. AYLIEN is an Ireland-based company that provides text analysis software through its suite of AI-powered Natural Language Processing (NLP) and machine learning tools.

What Defines the Text Analysis Software Market?

The text analysis software market consists of revenues earned by entities by providing services such as text analytics consulting, software deployment and integration, training and support, custom development and implementation, data processing and analysis, and managed services. The market value includes the value of related goods sold by the service provider or included within the service offering. The text analysis software market also includes sales of tokenizers, parsers, preprocessing modules, and analysis algorithms. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

How is Market Value Defined and Measured?

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

What Key Data and Analysis Are Included in the Text Analysis Software Market Report 2026?

The text analysis software market research report is one of a series of new reports from The Business Research Company that provides market statistics, including industry global market size, regional shares, competitors with the market share, detailed market segments, market trends and opportunities, and any further data you may need to thrive in the text analysis software industry. The market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future state of the industry.