Text Analytics Market Report 2026

Text Analytics Market Overview

• Text Analytics market size has reached to $12.68 billion in 2025 • Expected to grow to $33.56 billion in 2030 at a compound annual growth rate (CAGR) of 21.5% • Growth Driver: The Growing Demand For social media analytics Driving Market Growth Due To Data-Driven Decision Making • Market Trend: Innovative Artificial Intelligence Solutions Transform Data Analysis And Drive Smarter Decisions • North America was the largest region in 2025 and Asia-Pacific is the fastest growing region.

What Is Covered Under Text Analytics Market?

The text analytics refer to software or tools that help in automatically converting vast amounts of unstructured text into quantitative data to identify insights, trends, and patterns. This software or tool will enable businesses, governments, researchers, and the media to exploit the enormous content at their disposal for making crucial decisions. The main types of text analytics are software and services. The text analytics software segment consists of sales of text analytics software or tools by entities (organizations, sole traders, and partnerships) that refer to software or tools that help users gain insights from both structured and unstructured text data using natural language processing. Sentiment analysis, key phrases, language, themes and patterns, entities, and others are examples of such insights. This software is deployed on-premises and in the cloud, and it is used in large enterprises and SMEs. Text analytics solutions are used in BFSI, healthcare, energy and utility, retail, e-commerce, and other end-user industries for risk management, fraud management, business intelligence, social media analysis, and customer care services.

What Is The Text Analytics Market Growth Forecast?

The text analytics market size is expected to see exponential growth in the next few years. It will grow to $33.56 billion in 2030 at a compound annual growth rate (CAGR) of 21.5%. The growth in the forecast period can be attributed to increasing integration of AI-driven analytics tools, rising demand for contextual and predictive insights, expansion of cloud-native analytics deployments, growing focus on automation in data analysis, increasing use of text analytics in regulatory monitoring. Major trends in the forecast period include increasing adoption of nlp-based analytics platforms, rising demand for real-time text insight extraction, growing use of sentiment and opinion mining tools, expansion of cloud-based text analytics solutions, enhanced focus on multilingual text processing.

Global Text Analytics Market Segmentation

1) By Component: Software, Services 2) By Deployment: On-Premise, Cloud 3) By Enterprise Size: Large Enterprises, Small And medium Enterprises (SMEs) Subsegments: 1) By Software: Text Analytics Platforms, Natural Language Processing (NLP) Tools, Sentiment Analysis Software, Data Mining Software, Visualization Tools 2) By Services: Consulting Services, Integration Services, Support And Maintenance Services, Training And Education Services

What Is The Driver Of The Text Analytics Market?

The growing demand for social media analytics is expected to propel the growth of the text analytics market going forward. Social media analytics refers to the approach of collecting data from social media sites and blogs and evaluating the data for the purpose of making business decisions. The growing demand for social media analytics is due to organizations' need for data-driven decision-making, enabling them to understand audience behavior, measure campaign effectiveness, and optimize strategies based on actionable insights. Text analytics supports social media analytics by extracting meaningful insights from unstructured text, such as posts, comments, and reviews, enabling businesses to understand sentiment, trends, and customer behavior effectively. For instance, in November 2024, according to the Office of Communications, a UK-based government-approved regulatory and competition authority, WhatsApp remained the leading messaging platform in the UK, reaching 87% of online adults in May. Additionally, 64% of UK online adults used WhatsApp daily during the same period, marking an increase from 58% in May 2023. Therefore, the growing demand for social media analytics is driving the growth of the text analytics industry.

Key Players In The Global Text Analytics Market

Major companies operating in the text analytics market are IBM; Microsoft; SAP SE; SAS Institute Inc.; Lexalytics Inc.; Luminoso Technologies Inc.; Clarabridge Inc.; OpenText Corporation; Infegy Inc.; Medallia Inc.; Megaputer Intelligence Inc.; Oracle Corporation; Bitext Innovations SL; Basis Technology Corporation; MeaningCloud LLC; Averbis GmbH; Capgemini SE; NICE Ltd.; Verint Systems Inc.; Amazon Web Services Inc.; Expert System S.p.A.; Aylien Ltd.; Provalis Research; Linguamatics Ltd.

Global Text Analytics Market Trends and Insights

Major companies operating in the text analytics market are focusing on developing innovative tools, such as artificial intelligence-powered solutions, to extract insights, analyze sentiment, and identify trends from unstructured text. Artificial intelligence-powered tools are software applications that use machine learning and advanced algorithms to analyze data, recognize patterns, and make intelligent decisions or predictions automatically. For instance, in September 2024, Explori Media Ltd., a UK-based event measurement company, launched an AI-powered text analysis tool called verbatim. This tool automates the coding of open-ended feedback and enables benchmarking against industry standards, significantly improving the efficiency of data analysis for event organizers. This innovation allows users to make informed, data-driven decisions quickly, ultimately enhancing event success and optimizing resource allocations.

What Are Latest Mergers And Acquisitions In The Text Analytics Market?

In December 2024, S & P Global Inc., a US-based financial services company, acquired ProntoNLP for an undisclosed amount. Through this acquisition, S&P Global aims to expand its generative AI-powered product portfolio and enhance its textual data analytics capabilities. ProntoNLP Inc. is a US-based company that provides text analytics services.

Regional Insights

North America was the largest region in the text analytics market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in this market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in this market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain

What Defines the Text Analytics Market?

The text analytics market includes revenues earned by entities by providing solutions that understand, analyze, and derive insights from unstructured text into quantitative data by utilizing sentiment analysis, topic modeling, named entity recognition, term frequency, and event extraction techniques. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

How is Market Value Defined and Measured?

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

What Key Data and Analysis Are Included in the Text Analytics Market Report 2026?

The text analytics market research report is one of a series of new reports from The Business Research Company that provides market statistics, including industry global market size, regional shares, competitors with the market share, detailed market segments, market trends and opportunities, and any further data you may need to thrive in the text analytics industry. The market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future state of the industry.