Text Analytics Global Market Report 2023 – By Component (Software, Services), By Deployment (On premise, Cloud), By Enterprise Size (Large Enterprises, Small and medium Enterprises (SME’s)) – Market Size, Trends, And Global Forecast 2023-2032

Mobile mapping is the process of collecting geographical data with a mobile vehicle equipped with a laser, GNSS, LiDAR-system, radar, photographic equipment, or any number of remote sensing devices. These georeferenced data points can also be utilized to construct accurate three-dimensional digital elevation models (DEMs) or digital terrain models of practically any environment when combined with positioning equipment. It is used to collect geospatial data from mobile vehicles such as cars, drones, and boats. The main types of mobile mapping are 3D mapping, licensing, indoor mapping, location-based services, and location-based search. 3D mapping is the profiling of objects in three dimensions to map the objects in the real world. The different components include hardware, software, and services, and are used for road surveys, topographic mapping, 3D modeling, asset management, and other applications. These are employed in oil and gas, real estate, telecommunication, manufacturing, transportation and logistics, energy and utilities, and other industry verticals. The global mobile mapping market is segmented - 1) By Type: 3D Mapping, Licensing, Indoor Mapping, Location Based Services, Location Based Search 2) By Component: Hardware, Software, Services 3) By Application: Road Surveys, Topographic Mapping, 3D Modeling, Asset Management, Other Applications 4) By Industry Vertical: Oil and Gas, Real Estate, Telecommunication, Manufacturing, Transportation and Logistics, Energy and Utilities, Other Industry Verticals The global mobile mapping market size will grow from $35.35 billion in 2022 to $41.82 billion in 2023 at a compound annual growth rate (CAGR) of 18.3%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of the mobile mapping is expected to grow to $81.44 billion in 2027 at a CAGR of 18.1%. Growing investments in smart city projects are expected to propel the growth of the mobile mapping market going forward. Smart city projects refer to leveraging IoT and networking to make urban living more efficient and convenient through everything from smart traffic lights and data-driven energy efficiency schemes, to electric vehicle charging stations and interactive kiosks that offer free broadband. Mobile mapping is helpful in integrating all aspects of city planning and management, coordination, and synergistic functioning of different participants of the smart city ecosystem. For instance, according to Cities Today, a US-based magazine, the number of smart city projects in 2020 grew by 14% from 2019 and is expected to increase at a faster rate in 2023 and 2024. Therefore, the growing investments in smart city projects are driving the mobile mapping market growth. Major players in the mobile mapping market are Apple Inc., Trimble Geospatial, TomTom N.V., Mitsubishi Electric Corporation, Topcon Positioning Systems Inc., NovAtel Inc., Garmin Ltd., Google, Immersive Media Inc., Microsoft Corporation, Qualcomm, Telefonaktiebolaget LM Ericsson, Leica Geosystems, FARO Technologies Inc., and Trimble Inc. New product innovations have emerged as a key trend gaining popularity in the mobile mapping market. Major companies operating in the mobile mapping market are focused on new product innovations to strengthen their position in the market. For instance, In April 2022, Topcon Corporation, a Japanese manufacturer of optical equipment launched the IP-S3, the latest edition 3D mobile mapping system. The IP-S3 is smaller and lighter than earlier models, and it scans up to five times faster. The system integrates an Inertial Measurement Unit (IMU) and GNSS receiver with a vehicle's onboard electronics to provide high-density mobile digital photography. The software suite used provides an all-in-one processing workflow that transforms raw sensor data acquired by the IP-S3 system into rich and precise point clouds and pictures. In April 2021, Snap Inc., a US-based camera and social media company, acquired Pixel8earth for a deal amount of $7.6 million. Through this acquisition, both the companies would build out tools that work with Snap’s location-based augmented reality experiences along the lines of the Local Lenses. Pixel8earth is a US-based company that operates in mobile mapping and provides 3D mapping technology. North America was the largest region in the mobile mapping market in 2022. The regions covered in the mobile mapping market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the mobile mapping market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA. The mobile mapping market includes revenues earned by entities providing data acquisition, georeferencing, measurement, and GIS processing. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The mobile mapping market research report is one of a series of new reports from The Business Research Company that provides mobile mapping market statistics, including mobile mapping industry global market size, regional shares, competitors with a mobile mapping market share, detailed mobile mapping market segments, market trends and opportunities, and any further data you may need to thrive in the mobile mapping industry. This mobile mapping market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Mobile learning refers to an approach of accessing learning content through mobile devices. It is a learning that can take place anywhere and at any time and is supported by mobile devices such as smartphones, laptops, and tablets, that learners utilize to access the information over the internet. Students may use M-learning to study given lessons, watch video lectures, and take examinations directly from their smartphones. The main software solutions in mobile learning include content development, portable LMS, mobile content authoring, M-enablement, mobile and video-based courseware, e-books, interactive assessments, and others. The content development solutions refer to a system, which is used for drafting relevant mobile learning materials and involves the creation, edition, manipulation, and maintenance of the mobile learning content to provide a knowledgeable base to the users. These solutions are used in corporate learning, in-class learning, online-on-the-job training, simulation-based learning, and other applications. The global mobile learning market is segmented - 1) By Software Solution: Content Development, Portable LMS, Mobile Content Authoring, M-Enablement, Mobile And Video-Based Courseware, E-Books, Interactive Assessments, Other Software Solutions 2) By Application: Corporate Learning, In-Class Learning, Online-On The Job Training, Simulation-Based Learning, Other Applications The global mobile learning market size will grow from $53.94 billion in 2022 to $69.33 billion in 2023 at a compound annual growth rate (CAGR) of 28.5%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of the mobile learning is expected to grow to $199.06 billion in 2027 at a CAGR of 30.2%. The enhanced demand for digital education is expected to drive the mobile learning market. The demand for digital education is growing due to increased mobility, learning convenience and flexibility, interactive and collaborative learning, rising adoption of digitization by educational institutions, and others. Particularly during the COVID-19 pandemic, digital education played an important role in keeping the students connected to education. This enhanced demand for digital education will drive demand for mobile learning as it is an essential part of digital education that helps to enable the easy learning process through mobile devices anywhere and at any time using the internet. For instance, according to the 2021 Impact Report of Coursera, a US-based online education company, Coursera’s total number of enrolments for online learning increased from 76 million in 2019 to 143 million in 2020. It further increased to 189 million in 2021, leading to year-on-year growth of 32%. It indicates that the demand for digital education is growing and it is a global phenomenon. Thus, the enhanced demand for digital education will drive the mobile learning market growth. Major players in the mobile learning market are Upside Learning Solutions Pvt Ltd., Dell Inc., AT&T Inc., Cisco Systems Inc., IBM Corporation, SAP SE, Skillsoft Corporation, Citrix Systems Inc., Promethean World Ltd., City & Guilds Kineo, Adobe Inc., Microsoft Corporation, Epic Learning Group, Allen Interactions Inc., GLAD Solutions, LAS (LearningAge Solutions Ltd), and Oxagile. Technological advancement is a key trend gaining popularity in the mobile learning market. Technological advancements in mobile learning refer to the use of emerging interactive technologies such as augmented reality (AR), virtual reality (VR), and artificial intelligence (AI) to revolutionize the learning process. These technologically advanced mobile learning solutions pledge to a better-enhanced way of teaching and reshaping the learning system. These are easy and flexible to execute and learn with an interactive experience for users. Key players are focusing on offering advanced mobile learning solutions to strengthen their market position. For example, in May 2022, Hatch Kids, a metaverse and AR/VR creative platform for young learners was launched by Camp K12, an ed-tech firm establishing a worldwide online school for 21st-century skills. Hatch Kids is a free online 3D creative platform for children aged 6 to 18 to create, write, and publish 3D games, AR apps, interactive VR environments, and metaverse experiences. A smartphone or other flat screen can be used for this platform to learn coding by building games and apps without any prior experience, resulting in more interactive and case-based learning. In June 2021, Skillsoft Corp, a US-based educational technology firm acquired Pluma Inc for $22 million. The acquisition expands Skillsoft's Leadership Development portfolio, adds a new modality to its blended learning strategy, and gives the company an entry into personalized coaching. Pluma Inc is a US-based online and mobile talent retention and professional development tool that provides professional coaching. Asia-Pacific was the largest region in the mobile learning market in 2022. North America is expected to be the fastest-growing region in the forecast period. The regions covered in the mobile learning market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the mobile learning market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, and USA. The mobile learning market includes revenues earned by entities by providing enhanced learning engagement and uptake while lowering the cost of learning programs. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The mobile learning market research report is one of a series of new reports from The Business Research Company that provides mobile learning market statistics, including Mobile learning industry global market size, regional shares, competitors with a mobile learning market share, detailed mobile learning market segments, market trends and opportunities, and any further data you may need to thrive in the mobile learning industry. This mobile learning market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

Mobile payments refer to that technology or software in which payments are made within the framework of financial regulation and performed by mobile phones with NFC capabilities. The various type of solutions provided are point-of-sale (PoS), in-store payments, and remote payments. A point-of-sale, or POS, is the place where the customer makes a retail payment for products or services. The different types of PoS solutions are near-field communication (NFC) payments, sound-wave based payments, magnetic secure transmission (MST) payments, and in-store payment solutions such as mobile wallets, quick response (QR) code payments. The various types of remote payments are internet payments, SMS payments, direct carrier billing, and mobile banking. The applications of mobile payment technologies are in retail and e-commerce, healthcare, BFSI, and enterprise. The global mobile payment technologies market is segmented - 1) By Solutions: Point-Of Sale (POS), In-Store Payments, and Remote Payments 2) By Application: Retail & E-Commerce, Healthcare, BFSI, Enterprise 3) By POS Solutions: Near-Field Communication (NFC) Payments, Sound-Wave Based Payments, Magnetic Secure Transmission (MST) Payments 4) By In-Store Payments Solutions: Mobile Wallets, Quick Response (QR) Code Payments 5) By Remote Payments: Internet Payments, SMS Payments, Direct Carrier Billing, Mobile Banking The global mobile payment technologies market size will grow from $86.91 billion in 2022 to $109.06 billion in 2023 at a compound annual growth rate (CAGR) of 25.5%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of the global mobile payment technologies is expected to grow to $267.96 billion in 2027 at a CAGR of 25.2%. The initiatives taken by governments to promote a cashless economy is a major driver for the growth of the mobile payment technologies market. A cashless economy is the one in which financial transactions are not done with banknotes or physical currency but via digital modes of payment. In this regard, government across the world along with the central banks are taking several initiatives to move towards a cashless economy, which ultimately leads to the growth of the mobile payment technologies market. For instance, in August 2021, the Government of India launched a digital payment method e-RUPI, a cashless and contactless digital payment method. e-RUPI is essentially a digital voucher that a beneficiary receives by SMS or a QR code on his phone. It is a pre-paid coupon that can be used at any location that takes it. Major players in the mobile payment technologies market are PayPalInc., MasterCard, Bharti Airtel, GoogleInc., Apple Inc., First Data Corporation, American Express Co., Vodacom Group, Millicom International Cellular, Mahindra Comviva, Orange, DwollaInc., WorldPay, Paytm, AT & TInc., Safaricom Limited, MTN Group, Econet Wireless Zimbabwe, Visa, BlueSnap, PayU, Bank of America, Amazon, Citrus Payment Solutions, Stripe, Six Payment services, Paysafe, Wirecard, Novatti, Vodafone Ltd., and Microsoft Corporation. Security issues and threat of data breach is an important restraint on the mobile payment technologies market. This is mainly because lot of information and data is transferred in digital payments, which becomes a challenge for data security. There are multiple security issues like frauds & chargebacks, technical integration, malicious app clones, and mobile frauds that have an adverse impact on this market. For example, PayPal announced a security breach that put over 1.6 million customer's data at risk and as a compensation, the company had to offer free credit monitoring services for those who needed it. The integration of Internet of Things (IoT) with mobile payments is an emerging trend in the mobile payment technologies market. IoT is a system of interrelated computing devices, mechanical and digital machines, or people that can transfer data over a network without requiring any human-to-human or human-to-computer interaction. The integration of IoT in mobile payment technologies eases the payment experience of consumers and merchants, ensuring smooth and efficient payments on both ends. Due to increased convenience and safety provided by IoT-based mobile payments, many people are moving towards mobile payment technologies. For example, MasterCard integrated IoT for bringing payments to a wide range of consumer products for around 50 billion devices that are expected to be connected to the internet by 2020. The company is also planning to come up with the latest IoT-based devices to boost digital payments. The mobile payment technologies market is governed by the Payment Services Directives (PSD2) which regulates the payment service providers throughout the European Union (EU) and European Economic Area (EEA). This regulation primarily focuses on developing a more integrated payments market in Europe and encourages non-banks to participate in this industry to enhance competition. PSD2 also ensures safer and more secured payments to increase protection of the customers and their data. Hence, this regulation is expected to further drive the mobile payment technologies market by providing smooth and efficient payment experience for both customers and payment service providers. In March 2022, RAZORPAY, an India-based provider of full-stack financial solutions acquired IZealiant Technologies for an undisclosed amount. With the acquisition of IZealiant, RAZORPAY would be able to support banks with excellent technological infrastructure, enhancing the end-user payment experience. IZealiant Technologies is an India-based provider of software solutions to financial institutions. The Asia-Pacific was the largest region in the mobile payment technologies market in 2022. Asia-Pacific is expected to be the fastest-growing region in the global mobile payment technologies industry report during the forecast period. The regions covered in the global Internet of Things (IoT) security market analysis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the mobile payment technologies market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA. The mobile payment technologies market includes revenues earned by entities by technologies, which can be used as a method of payment that does not involve cash or cheques but allows consumers to make immediate payments using portable electronic devices such as smartphones or tablets. Values in this market are factory gate values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The mobile payment technologies market research report is one of a series of new reports from The Business Research Company that provides mobile payment technologies market statistics, including mobile payment technologies industry global market size, regional shares, competitors with a mobile payment technologies market share, detailed mobile payment technologies market segments, market trends and opportunities, and any further data you may need to thrive in the mobile payment technologies industry. This mobile payment technologies market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Mobile value-added services refer to those services that telecom service companies give to customers in addition to their main SMS, voice, and data services. The services can be either free or pay-for-use. VAS are mostly used in the entertainment, e-commerce, sports, and other industries. The main type of solutions in mobile value-added services includes mobile advertising, location-based services, mobile infotainment, mobile email & IM, short messaging service (SMS), multimedia messaging service (MMS), mobile money, and others. Mobile advertising refers to advertising services on smartphones and mobile devices provided by telecoms to customers. It refers to all interactive channels used by advertisers to convey or promote brand information, news, or offers via mobile devices or networks. These services are provided through google play, app store (IOS), and other stores and they are used by both enterprises and individuals. The global mobile value added services market is segmented - 1) By Solution: Mobile Advertising, Location-Based Services, Mobile Infotainment, Mobile Email & IM, Short Messaging Service (SMS), Multimedia Messaging Service (MMS), Mobile Money, Other Solutions 2) By Store: Google Play, App Store (iOS), Other Stores 3) End-user: Individual, Enterprise The global mobile value added services market size will grow from $796.04 billion in 2022 to $894.84 billion in 2023 at a compound annual growth rate (CAGR) of 12.4%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of the mobile value added services is expected to grow to $1459.09 billion in 2027 at a CAGR of 13.0%. The increase in smartphone customers globally is driving the growth of the mobile value-added services market. The demand for smartphones is increasing due to growing internet penetration, rising income levels, rising subscriptions to social media, improved communication needs, and others. During the COVID-19 pandemic, the usage of smartphones dramatically increased due to long quarantine periods and work-from-home scenarios. This increase in smartphone customers will drive demand for mobile value-added services as smartphones need these services to provide customers with the necessary facilities such as messaging, communication, entertainment, e-commerce, and others. For instance, according to the survey of smartphone ownership commissioned by a nonpartisan American think tank, the Pew Research Center, the share of Americans that own a smartphone increased from 81% in February 2019 to 85% in February 2021, which was just 35% a decade ago (in 2011). In addition, according to the India Brand Equity Foundation (IBEF), the Indian smartphone market observed a 10-fold expansion from 14.5 million smartphone shipments in 2011 to 150 million in 2020. Thus, the increase in smartphone customers globally will propel the mobile value-added services market growth. Major players in the mobile value-added services market are Apple, Onmobile Global Limited, Google, AT&T, Vodafone, Comverse, Inmobi, Mahindra Comviva, Singtel, MyRepublic Limited, Reliance Industries Ltd., Telkom SA SOC Limited, Verizon Communications Inc., Huawei Investment & Holding Co. Ltd., and ZTE Corporation. Strategic partnership is a key trend in the mobile value-added services market. Key companies are focusing on strategic partnerships to leverage each other's expertise, technology, and resources to offer new and enhanced mobile value-added services to customers. These partnerships also help companies to expand in new markets and scale up the business. For instance, in December 2020, Vodafone Business, a UK-based technology communications company (part of Vodafone Group PLC.), and Ring Central Inc., a US-based company that provides businesses with different cloud-based business communications solutions announced a partnership to offer new cloud-based communications services. This partnership aims to develop a new co-branded, cloud-based service that will serve as the primary Unified Communications as a Service (UCaaS) solution for Vodafone Business and provide Contact Center as a Service (CCaaS) to Vodafone Business clients. The platform will provide flexible, easy-to-use, and secure services by combining Vodafone Business' mobile-first strategy, a worldwide brand, reach, and scale with RingCentral's extensive UCaaS and CCaaS experience. As part of the agreement, Vodafone Business will offer value-added services in migration, adoption, and integration to make customers take full benefit of the platform. In June 2020, Sinch AB, a Sweden-based cloud communications company, acquired ACL Mobile Limited for around $67.70 million (INR 5,350 million). Through this acquisition, Sinch will achieve essential scale in India, the world's second-largest mobile market. It will add clients, experience, and technology as well as enhance its global messaging product for discriminating enterprises with global demands. ACL Mobile Limited is an India-based telecommunications company that provides a communications platform for SMS, phone, e-mail, WhatsApp, and alerts. North America was the largest region in the mobile value-added services market in 2022 and is also expected to be the fastest-growing region in the forecast period. The regions covered in the mobile value-added services market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the mobile value-added services market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, the UK, and the USA. The mobile value-added services market includes revenues earned by entities by providing mobile value-added services that create and sustaining new revenue streams for mobile service providers. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The mobile value-added services market research report is one of a series of new reports from The Business Research Company that provides mobile value-added services market statistics, including Mobile value-added services industry global market size, regional shares, competitors with a mobile value-added services market share, detailed mobile value-added services market segments, market trends and opportunities, and any further data you may need to thrive in the mobile value-added services industry. This mobile value-added services market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

Mobile engagement refers to engaging with people through messaging apps on mobile devices, both within and outside of apps. The mobile engagement is used to support business goals, deliver brand experiences, communicate business, and build valuable long-term relationships with customers. The main types of solutions in mobile engagement market are SMS and MMs, push notifications, in-app messaging, e-mails, app/web content, and others. SMS and MMS are used to send text and links. SMS messaging only supports text and links, while MMS messaging supports rich media such as images, GIFs, and video. The different organization sizes include large enterprises and small and medium-sized organizations. The different deployments include on-premises and on-cloud that are employed in banking, financial services and insurance (BFSI), consumer electronics and accessories, apparel, footwear and accessories (AFA), furniture and home furnishings, hospitality, and travel, retail and e-commerce, and others. The global mobile engagement market is segmented - 1) By Solution: SMS and MMS, Push Notifications, In-App Messaging, E-mails, App or Web Content, Other Solutions 2) By Organization Size: Large Enterprises, Small and Medium Organizations 3) By Deployment: On-Premises, On-Cloud 4) By Industry Verticals: Banking, Financial Services and Insurance (BFSI), Retail and Ecommerce, Consumer Electronics and Accessories, Apparel, Footwear and Accessories(AFA), Furniture and Home Furnishings, Hospitality and Travel, Other Industry Verticals The global mobile engagement market size will grow from $19.99 billion in 2022 to $29.01 billion in 2023 at a compound annual growth rate (CAGR) of 45.1%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of the mobile engagement is expected to grow to $125.92 billion in 2027 at a CAGR of 44.3%. The increasing use of applications on mobile devices is expected to propel the growth of the mobile engagement market going forward. An application program, known as a mobile application, or simply an app, is a type of software designed specifically to run on mobile devices such as smartphones and tablets. Using a mobile application makes interactions simple as welcoming users with a push notification or providing guidance. Successful apps employ a mobile engagement to define the customer journey by being thoughtful and strategic in their interactions with consumers. For instance, according to Techjury, a US-based tech knowledge company, in the US, in 2020, 89% of smartphone users’ time is spent on just 18 apps, whereas for Millennials, that number rises to 67 apps. And 55% of businesses owned by Millennials have a mobile app of their own. Also, according to an article published by the Times of India, an India-based English-language daily newspaper, 3.48 million apps were available for Android users to browse in the first quarter of 2021. In addition, 2.22 million apps available for iPhone users on the Apple App Store. Therefore, the increasing use of applications on mobile devices is driving the mobile engagement market growth. Major players in the mobile engagement market are Oracle Systems Corporation, International Business Machines Corp, Urban Airship Inc., Adobe Systems India Private Limited., Braze Inc., Salesforce Inc., Indie Vibes Finserv Private Limited, Swrve Inc., Localytics Trademark Of Char Software Inc., Marketo Inc., Selligent SA, Tapjoy Inc., Accengage SAS, Followanalytics Inc., Leanplum, Inc., Smartfocus Private Limited, Webtrekk GmbH, Joingo LLC., and Truepush Private Limited. Product innovations are a key trend gaining popularity in the mobile engagement market. Major players operating in the mobile engagement sector are concentrating their efforts on new product innovations to strengthen their market position. For instance, in October 2021, Meridian Integration, a US-based utility solutions provider launched El Paso Electric (EPE) mobile application, a new app for interaction with digital customers. It shows dedication to the forefront of technology and assisting clients in customer experience (CX) objectives and technological journeys as a logical extension of the IDEA Digital Customer Engagement solution. With the use of the El Paso Electric mobile app, customers who have access to mobile devices can more easily access their accounts and have a better overall customer experience. With the new app, consumers of EPE can now quickly access their EPE accounts and benefit from new features at their fingertips. The app is powered by Meridian's IDEA solution and includes all the well-known, practical features found on the EPE Manage My Account online portal at epelectric.com. In October 2020, Awesome Motive, a US-based company engaged in providing tools and training to level the playing field for small businesses, acquired PushEngage for an undisclosed amount. This acquisition is used to strengthen PushEngage's portfolio by utilizing Awesome Motive's resources and in-depth knowledge. PushEngage is a US-based company in browser push notifications and allows push notifications for Chrome and Firefox on mobile. Asia-Pacific was the largest region in the mobile engagement market in 2022. North America was the second largest region of the information technology market. The regions covered in the mobile engagement market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the mobile engagement market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA. The mobile engagement market consists of revenues earned by entities by providing mobile engagement services such as billing, shipping, giving special offers, promoting upcoming events, confirming appointments, information about data on location, weather, account balance, and frequency. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The mobile engagement market research report is one of a series of new reports from The Business Research Company that provides mobile engagement market statistics, including mobile engagement industry global market size, regional shares, competitors with a mobile engagement market share, detailed mobile engagement market segments, market trends and opportunities, and any further data you may need to thrive in the mobile engagement industry. This anomaly detection market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

Mobile money refers to the electronic transfer of money from one individual or entity to another using mobile devices. Digital payment technology is embedded in the devices and can be utilized on regular smartphone devices to receive, withdraw, and send money without using the usual banking system. Mobile money is a popular alternative to bank accounts as it is secure and simple. The main transaction types of mobile money include person to person (P2P), person to business (P2B), business to person (B2P), and business to business (B2B). The person-to-person (P2P) transaction refers to a mobile money transaction mode enabled between individuals. This P2P transaction requires minimum personal information for payments and keeps the personal data secure. They are made through different payment protocols, which include remote mobile payment and proximity mobile payment. They are used for bill payments, money transfers, ticket payments, and others. The global mobile money market is segmented - 1) By Transaction Type: Person to Person (P2P), Person to Business (P2B), Business to Person (B2P), Business to Business (B2B) 2) By Payment: Remote Payments, Proximity Payments 3) By Application: Bill Payments, Money transfers, Recharge & Top-up, Ticket Payment, Other Applications The global mobile money market size will grow from $8.86 billion in 2022 to $11.16 billion in 2023 at a compound annual growth rate (CAGR) of 25.9%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of the mobile money is expected to grow to $28.67 billion in 2027 at a CAGR of 26.6%. The increasing adoption of mobile POS (point of sale) is driving the growth of the mobile money market. The increased expectation for quick fulfillment and the growing popularity of the digital marketplace coupled with the need for improving customer experience, ease of use, and payment efficiency has led to the increased adoption of mobile POS. This increasing adoption of mobile POS will result in significant demand for mobile money as it is a convenient and efficient solution for point of sales. For instance, according to a survey published in November 2020 by McKinsey, a global management consulting company, COVID-19 has reinforced the pattern of mobile payment and acceptance across various verticals of payment within different demographics of the USA. The share of consumers using two or more digital payment methods grew from 45% in 2019 to 58% in 2020. These digital payment methods included mobile POS, online, in-app, and peer-to-peer payments. Therefore, the increasing adoption of mobile POS is expected to boost demand for mobile money during the forecast period. Major players in the mobile money market are Vodafone, Google, Orange, Fidelity National Information Services, Paypal, Mastercard, Fiserv, Airtel, Alipay, MTN, PAYTM, Samsung, VISA, Tencent, Global Payments, Square, Amazon, Apple, Western Union Holdings, Comviva, T-Mobile, Obopay, FTS, Peerbits, Panamax, and Alepo. Technological advancement is a key trend gaining popularity in the mobile money market. The market is witnessing the implementation of advanced technologies such as NFC technology in mobile money for contactless payments. NFC (near-field communication) is a short-range wireless connectivity mechanism to enable communication between devices during their proximity using magnetic field induction, enabling quick payment and removing contact-based payments. Major companies operating in the mobile money market are focused on providing technologically advanced mobile money solutions to strengthen their market position. For instance, in March 2021, Paytm, an Indian digital payments and financial services company, introduced Smart POS for Android devices that accepts contactless payments using NFC technology. This smart POS converts an Android smartphone into a point-of-service (POS) terminal using NFC technology that allows card payments via NFC-enabled android phones. The company also introduced IoT-enabled Soundbox, offering instant voice-based confirmations of payments to merchants. Both the devices aim to create convenience and ease of use payment solutions for customers and merchants. In May 2021, Fiserv Inc., a US-based financial services technology and mobile banking company acquired Pineapple Payments for an undisclosed amount. This acquisition expands the reach of the payment solutions of Fiserv including Co-pilot partner platform Clover and Clover Connect through Pineapple Payments’ technology and relationship-led distribution channels. Pineapple Payments is a US-based payments technology firm that provides payment processing, proprietary technology, and omnichannel payment acceptance solutions for merchants including mobile payment solutions. Asia-Pacific was the largest region in the mobile money market in 2022, and it is expected to be the fastest-growing region in the forecast period. The regions covered in the mobile money market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the mobile money market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, the UK, and the USA. The mobile money market includes revenues earned by entities by providing solutions to save and manage expenses using a bank account linked with a mobile number to facilitate secure and easy transactions. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The mobile money market research report is one of a series of new reports from The Business Research Company that provides mobile money market statistics, including mobile money industry global market size, regional shares, competitors with a mobile money market share, detailed mobile money market segments, market trends and opportunities, and any further data you may need to thrive in the mobile money industry. This mobile money market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The mobile device management refer to a proven methodology and toolset that is being used to provide mobile productivity tools and applications while keeping corporate data secure. MDM is a type of security software used by an IT department for monitoring, managing, and securing employees' mobile devices like laptops, smartphones, and tablets that are deployed across multiple mobile service providers and across multiple mobile operating systems being used in the organization. The main types of mobile device management are solutions and services. MDM (mobile device management) is a form of management or security technology that allows IT administrators to monitor, manage, and protect corporate or personal mobile devices that operate on a variety of operating systems. Mobile device management is compatible with iOS, Android, Windows, Mac OS, and other operating systems (linux) that can be deployed on-premises, in the cloud, or by small, medium, and large businesses.The various verticals using mobile device management are banking, financial services and insurance, telecom, retail, healthcare, education, transport and logistics, government and public sector, manufacturing and automotive, and other verticals (information technology). The global mobile device management market is segmented - 1) By Component: Solution, Services 2) By Operating System: iOS, Android, Windows, MacOS, Other Operating systems (Linux) 3) By Deployment Mode: On-Premises, Cloud 4) By Organisation Size: Small and Medium Enterprises, Large Enterprises 5) By Vertical: Banking, Financial Services and Insurance, Telecom, Retail, Healthcare, Education, Transport and Logistics, Government and Public Sector, Manufacturing and Automotive, and Other Verticals The global mobile device management market size will grow from $7.34 billion in 2022 to $8.7 billion in 2023 at a compound annual growth rate (CAGR) of 18.5%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of the mobile device management market size is expected to grow to $22.01 billion in 2027 at a CAGR of 26.1%. The immense growth of the mobile workforce within enterprises is contributing to the growth of the mobile device management market. A mobile workforce refers to a group of employees that isn’t bound by a central physical location. Companies are increasingly using mobile device management for monitoring and security of mobile devices, such as smartphones and tablets, in the workplace. The strong growth in the workforce and the need to secure connectivity among the workforce is expected to boost the mobile device management market. For instance, according to a new forecast from International Data Corporation, a US-based data examiner, in 2020, the U.S. mobile worker population will increase at a constant rate over the next four years, increasing from 78.5 million in the year 2020 to 93.5 million mobile workers by the year 2024. By the end of the forecast period, IDC is expecting mobile workers to account for nearly 60% of the total U.S. workforce. Major players in the mobile device management market are Vmware, Microsoft, IBM, Blackberry, Citrix, Google, Cisco, Samsung, ZOHO, SAP, Quest Software, Ivanti, Sophos, SOTI, Jamf, Matrix 42, 42Gears, Mitsogo Inc., MobileIron, Broadcom, Inc., Kaspersky Labs, Codeproof Technologies, Micro Focus, Baramundi, Kandji, Miradore Ltd., Centrify Corporation, ManageEngine, FiberLink Communications, LLC, and Apple Inc. Technological advancement is a key trend gaining popularity in the mobile device management market. The key players in the market are launching innovative products to provide an enhanced experience to their enterprise users. For instance, in January 2020, Sophos Ltd. launched Sophos Intercept X for mobile with new security capabilities. This new solution will protect users, devices, and data from known and unknown mobile threats. In December 2020, Ivanti, a US-based mobile device management company, acquired MobileIron for an undisclosed amount. This acquisition enables customers to collaborate and innovate freely while reducing the risk of data breaches and enhancing employee experiences. MobileIron is a US-based company and a leading provider of mobile-centric unified endpoint management solutions. North America was the largest region in the mobile device management market in 2022. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the mobile device management market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the mobile device management market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA. The mobile device management market includes revenues earned by entities by providing software tools that automate the processes of managing and securing an organization's fleet of mobile devices and protects corporate data by controlling apps, content, and accessibility on managed devices. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The mobile device management market research report is one of a series of new reports from The Business Research Company that provides mobile device management market statistics, including mobile device management industry global market size, regional shares, competitors with a mobile device management market share, detailed mobile device management market segments, market trends and opportunities, and any further data you may need to thrive in the mobile device management industry. This mobile device management market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Mobile CRM software refers to an application that is designed to be operated, executed, and accessed through mobile platforms. Mobile CRM, or mobile customer relationship management, allows field workers and remote employees to access customer information and accounts from any location using mobile devices such as tablets and smartphones. It is used to provide increased productivity, performance, and quality for management. The main types of mobile CRM software are cloud-based and on-premise. Cloud-based software is hosted in the cloud, which means that organizations may access and store client data over the internet. This eliminates the need for the company to worry about data management and storage, as well as the cost of purchasing separate licences for various devices. The mobile CRM software is used in BFSI, telecom, healthcare, retail, automotive, and others. These mobiles are often used by large enterprises, medium enterprises, and small enterprises. The global mobile crm software market is segmented - 1) By Type: Cloud Based, On-Premise 2) By Enterprise: Small Enterprise, Medium Enterprise, Large Enterprise 3) By Vertical: BFSI, Telecom, Healthcare, Retail, Automotive, Other Verticals The global mobile crm software market size will grow from $23.48 billion in 2022 to $26.64 billion in 2023 at a compound annual growth rate (CAGR) of 13.5%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of the mobile crm software is expected to grow to $43.57 billion in 2027 at a CAGR of 13.1%. The rise in adoption for mobile CRM in the retail, banking, and finance industry across the globe is expected to propel the growth of the mobile CRM software market going forward. Mobile CRM allows customers' data to be tracked across the bank, including in-service and loan origination departments. It can also help banks give clients a digital banking experience.For instance, in October 2022, according to ThriveMyWay, a Bulgaria-based blogging firm, 92% of companies claimed CRM was crucial to helping them reach their revenue targets.. Further, according to the SuperOffice, a cloud-based CRM platform, mobile CRM is currently considered a mainstream approach for tapping into a company's client base, according to 61% of organizations, and 65% of sales representatives who used it were able to meet their targets. Thus, the rising adoption of mobile CRM by the retail, banking, and finance industries drives the mobile CRM software market growth. Major players in the mobile CRM software market are Zoho, HubSpot, Zendesk, Microsoft Corporation, Oracle Corporation, SAP SE, Sybase, Kony Solutions, Resco.net, Software AG, RepslyInc., Pegasystems Inc., AMDOCS, Spiro, Bitrix24, HarmonyPSA, Agile CRM, Thryv, Pipeliner CRM, Freshsales, and Salesforce.com Inc. Integration of artificial intelligence with CRM software is a key trend gaining popularity in the mobile CRM software market. AI-powered mobile CRM will compare performance over a specified time period in terms of productivity, velocity, winning percentage, and efficiency, as well as give completed leads, opportunities, accounts, and contacts. For instance, in April 2022,Salesforce, Inc a US-based cloud-based software company, CRM analytics with artificial intelligence capabilities to provide more individualized experiences for customers, these technologies assist sales executives, service leaders, and staff members across many industries, including financial services, manufacturing, consumer products, and communications. In February 2020, Salesforce, a US-based cloud company offering CRM software acquired Vlocity Inc., for $1.33 billion. Under this deal, Salesforce will completely acquire Vlocity and aims to expand into insurance and financial services, communications, health, media and entertainment, utilities, energy and government, and nonprofit CRMs. Vlocity is a US-based company that offers industry-specific CRM solutions and mobile CRM software. North America was the largest region in the mobile CRM software market in 2022. The regions covered in the mobile CRM software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the mobile CRM software market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, and USA. The mobile CRM software market includes revenues earned by entities by streamlining integration with other communications tools, responding to customers faster and better, and accessing data everywhere. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The mobile CRM software research report is one of a series of new reports from The Business Research Company that provides mobile CRM software statistics, including mobile CRM software industry global market size, regional shares, competitors with mobile CRM software share, detailed mobile CRM software segments, market trends and opportunities, and any further data you may need to thrive in the mobile CRM software industry. This mobile CRM software research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.