Global Social Media Analytics Market Report 2024

Social Media Analytics Global Market Report 2024 – By Component (Software, Services), By Deployment (On-Premise, Cloud), By Organization Size (Small And Medium Enterprises, Large Enterprises), By Application (Customer Segmentation And Targeting, Competitor Benchmarking, Multichannel Campaign Management, Customer Behavioral Analysis, Marketing Management), By End-User Industry (Banking And Financial Services, IT And Telecommunications, Retail, Healthcare, Government Services, Media And Entertainment, Utilities, Transportation And Logistics, Other End Users) – Market Size, Trends, And Global Forecast 2024-2033

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Social Media Analytics Market Definition And Segments

The social media analytics market consists of sales of social media analytics by entities (organizations, sole traders, and partnerships) that refers to the ability to gather and interpret the collected data from social channels to support business decisions and measure the performance of actions based on the decisions through social media. Tracking conversations and measuring campaigns are major components of social media analytics. It also involves figuring out how social activities are influencing the business results.

The main component types of social media analytics are software and services. Social media analytics software gathers and interprets data from social channels to support business choices and to analyze the performance of actions based on those decisions via social media. It is deployed through on-premises and cloud-based technology that is used by small and medium enterprises and large enterprises. The various applications include customer segmentation and targeting, competitor benchmarking, multichannel campaign management, customer behavioral analysis, marketing management which are used by different end-user industries such as banking and financial services, it and telecommunications, retail, healthcare, government services, media and entertainment, utilities, transportation and logistics, others.

The social media analytics market covered in this report is segmented –

1) By Component: Software, Services

2) By Deployment: On-Premise, Cloud

3) By Organization Size: Small And Medium Enterprises, Large Enterprises

4) By Application: Customer Segmentation And Targeting, Competitor Benchmarking, Multichannel Campaign Management, Customer Behavioral Analysis, Marketing Management

5) By End-User Industry: Banking And Financial Services, IT And Telecommunications, Retail, Healthcare, Government Services, Media And Entertainment, Utilities, Transportation And Logistics, Other End Users

The social media analytics market size has grown exponentially in recent years. It will grow from $11.11 billion in 2023 to $14.1 billion in 2024 at a compound annual growth rate (CAGR) of 26.9%. The growth in the historic period can be attributed to proliferation of social media platforms, increasing user engagement, business embrace of social media, marketing and advertising evolution, influence of user-generated content, regulatory compliance and risk mitigation.

The social media analytics market size is expected to see exponential growth in the next few years. It will grow to $38.65 billion in 2028 at a compound annual growth rate (CAGR) of 28.7%. The growth in the forecast period can be attributed to privacy concerns and compliance, video and visual content analytics, employee advocacy programs, social media analytics in political campaigns, emotion and behavioral analytics. Major trends in the forecast period include cross-platform analytics, e-commerce integration, geospatial and location-based analytics, emergence of niche social platforms, subscription-based analytics services.

Surge In Global Social Media Users Fuels Growth Of Social Media Analytics Market

The surge in the number of social media users across the globe is contributing to the growth of the social media analytics market. The use of mobile phones, laptops, and computers with access to the internet has been increasing over the years. The internet has allowed people to communicate across international borders. Furthermore, social networking has aided people in expanding their networks, making new friends, advancing their professions, making connections, recruiting employees, and locating people with scarce abilities, all of which contributed to their popularity. For instance, according to a 2021 report by Backlinko, an SEO training firm, there were approximately 4.48 billion people actively using social media throughout the world in 2021, up nearly 13.13% from 3.69 billion in 2020.Therefore, the rise in the number of social media users across the globe is expected to drive the growth of the social media analytics market during the forecast period.

Rise Of E-Commerce And Online Shopping To Drive Market Growth

The increase in e-commerce and online shopping is expected to propel the growth of social media analytics market going forward. E-commerce refers to the buying and selling of goods and services over the internet, while online shopping specifically involves consumers purchasing products through digital platforms or websites. Social media analytics plays a pivotal role in harnessing vast amounts of data generated through e-commerce for the benefit of businesses. It offers a multitude of advantages, including providing customer insights for tailored marketing strategies, analyzing product reviews and recommendations to enhance product quality and reputation, evaluating the effectiveness of influencer marketing campaigns, and improving customer support by monitoring and responding to inquiries promptly. For instance, in May 2021, according to United States Department of Commerce, a US-based government agency, in the first quarter of 2021, US e-commerce sales saw a substantial increase of 39.0 percent compared to the same period in 2020.Therefore, the increase in e-commerce and online shopping is driving the growth of social media analytics market.

Major companies operating in the social media analytics market report are International Business Machines Corporation, Google LLC, Oracle Corporation, SAS Institute Inc., Digimind, Hootsuite Inc., Talkwalker S. A., Oktopost Technologies Inc., Simplify360 Inc., Frrole Inc., Heuritech SAS, Salesforce Inc., Adobe Inc., Clarabridge Inc., Netbase Solutions Inc., Brandwatch Limited, Gooddata Corporation, Simply Measured Inc., Sysomos Inc., Sprout Social Inc., SAP SE, Unmetric Inc., Rival IQ Inc., Meltwater Us Holdings Inc., SpreadFast Inc., MetaQuotes Software Corp., Emplifi Inc. (Socialbakers), Sprinklr Inc., Synthesio Inc., Brand24 Inc., Qualtrics LLC, Cision Ltd., Zoho Corporation Pvt. Ltd.

Technological Advancements Transforming The Social Media Analytics Market

Technological advancement is a key trend gaining popularity in the social media analytics market. Technologies such as artificial intelligence (AI) in social media have the potential to revolutionize how brands market themselves across platforms such as Facebook, Instagram, Twitter, and LinkedIn. It can automate many tedious tasks associated with social media management. For instance, in 2021, Facebook Artificial Intelligence Researchers have started to analyze and construct AI systems with human intelligence levels, which will not only aid in the advancement of AI technologies but also assist in the monitoring of hostile activity on the platform. Facebook is using an Al tool called Deep Text to monitor comments, posts, and any other data generated on Facebook in order to understand how people use various languages, slangs, acronyms, and exclamation marks in order to determine context.

Product Innovations Reshaping The Social Media Analytics Market

Major companies operating in the social media analytics market are introducing innovative solutions to gain a competitive edge in the market. It involves development and application of advanced techniques and technologies that go beyond traditional data analysis to extract valuable insights, patterns, and trends from social media platforms, enabling businesses and organizations to make data-driven decisions, enhance engagement, and understand their online audiences better. For instance, in February 2022, Qualtrics, a US-based experience management company launched XM Discover, a new suite of products designed to help companies gain a deeper understanding of customer and employee sentiments by tapping into conversations happening across various platforms. This addition enables organizations to gather experience data from both structured and unstructured sources, such as support conversations, chat, social media posts, and review sites. XM Discover leverages advanced AI and machine learning to analyze this data, allowing companies to take informed actions that lead to improved customer, employee, brand, and product experiences.

Comscore Acquired Shareablee

In December 2021, Comscore, a US-based company that provides media measurement and analytics services, acquired Shareablee for an undisclosed amount. Through this acquisition, Comscore intends to close the current industry gap between traditional digital and social measurement services by incorporating Shareablee's social media interaction and video insights into its MMX and Video Metrix currencies. Shareablee is a US-based social media analytics company that provides data-driven insights to help businesses improve their social media presence and impact.

North America was the largest region in the social media analytics market in 2023.Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the social media analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the social media analytics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain.

The social media analytics market includes revenues earned by entities by spotting trends related to offerings and brands and deriving customer sentiment towards products and services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified)).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

The social media analytics research report is one of a series of new reports from The Business Research Company that provides social media analytics statistics, including social media analytics industry global market size, regional shares, competitors with social media analytics share, detailed social media analytics segments, market trends and opportunities, and any further data you may need to thrive in the social media analytics industry. This social media analytics research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Social Media Analytics Market Report Scope
Report AttributeDetails
Market Size Value In 2024 $14.1 billion
Revenue Forecast In 2033 $38.65 billion
Growth Rate CAGR of 28.7% from 2024 to 2033
Base Year For Estimation 2023
Actual Estimates/Historical Data 2018-2023
Forecast Period 2024 - 2028 - 2033
Market Representation Revenue in USD Billion and CAGR from 2024 to 2033
Segments Covered 1) By Component: Software, Services
2) By Deployment: On-Premise, Cloud
3) By Organization Size: Small And Medium Enterprises, Large Enterprises
4) By Application: Customer Segmentation And Targeting, Competitor Benchmarking, Multichannel Campaign Management, Customer Behavioral Analysis, Marketing Management
5) By End-User Industry: Banking And Financial Services, IT And Telecommunications, Retail, Healthcare, Government Services, Media And Entertainment, Utilities, Transportation And Logistics, Other End Users
Regional Scope Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Country Scope Australia; China; India; Indonesia; Japan; South Korea; Bangladesh; Thailand; Vietnam; Malaysia; Singapore; Philippines; Hong Kong; New Zealand; USA; Canada; Mexico; Brazil; Chile; Argentina; Colombia; Peru; France; Germany; UK; Austria; Belgium; Denmark; Finland; Ireland; Italy; Netherlands; Norway; Portugal; Spain; Sweden; Switzerland; Russia; Czech Republic; Poland; Romania; Ukraine; Saudi Arabia; Israel; Iran; Turkey; UAE; Egypt; Nigeria; South Africa
Key Companies Profiled International Business Machines Corporation; Google LLC; Oracle Corporation; SAS Institute Inc.; Digimind; Hootsuite Inc.; Talkwalker S. A.; Oktopost Technologies Inc.; Simplify360 Inc.; Frrole Inc.; Heuritech SAS; Salesforce Inc.; Adobe Inc.; Clarabridge Inc.; Netbase Solutions Inc.; Brandwatch Limited; Gooddata Corporation; Simply Measured Inc.; Sysomos Inc.; Sprout Social Inc.; SAP SE; Unmetric Inc.; Rival IQ Inc.; Meltwater Us Holdings Inc.; SpreadFast Inc.; MetaQuotes Software Corp.; Emplifi Inc. (Socialbakers); Sprinklr Inc.; Synthesio Inc.; Brand24 Inc.; Qualtrics LLC; Cision Ltd.; Zoho Corporation Pvt. Ltd.
Customization ScopeRequest for Sample
Pricing And Purchase OptionsExplore Purchase Options

    Table Of Contents

    1. Executive Summary

    2. Social Media Analytics Market Characteristics

    3. Social Media Analytics Market Trends And Strategies

    4. Social Media Analytics Market - Macro Economic Scenario

    4.1. Impact Of High Inflation On the Market

    4.2. Ukraine-Russia War Impact On the Market

    4.3. COVID-19 Impact On the Market

    5. Global Social Media Analytics Market Size and Growth

    5.1. Global Social Media Analytics Market Drivers and Restraints

    5.1.1. Drivers Of The Market

    5.1.2. Restraints Of The Market

    5.2. Global Social Media Analytics Historic Market Size and Growth, 2018 - 2023, Value ($ Billion)

    5.3. Global Social Media Analytics Forecast Market Size and Growth, 2023 - 2028, 2033F, Value ($ Billion)

    6. Social Media Analytics Market Segmentation

    6.1. Global Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    Software

    Services

    6.2. Global Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    On-Premises

    Cloud

    6.3. Global Social Media Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    Small And Medium Enterprises

    Large Enterprises

    6.4. Global Social Media Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    Customer Segmentation And Targeting

    Competitor Benchmarking

    Multichannel Campaign Management

    Customer Behavioural Analysis

    Marketing Management

    6.5. Global Social Media Analytics Market, Segmentation By End User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    Banking And Financial Services

    IT And Telecommunications

    Retail

    Healthcare

    Government Services

    Media And Entertainment

    Utilities

    Transportation And Logistics

    Other End Users

    7. Social Media Analytics Market Regional And Country Analysis

    7.1. Global Social Media Analytics Market, Split By Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    7.2. Global Social Media Analytics Market, Split By Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    8. Asia-Pacific Social Media Analytics Market

    8.1. Asia-Pacific Social Media Analytics Market Overview

    Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies

    8.2. Asia-Pacific Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    8.3. Asia-Pacific Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    8.4. Asia-Pacific Social Media Analytics Market, Segmentation By End User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    9. China Social Media Analytics Market

    9.1. China Social Media Analytics Market Overview

    9.2. China Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion

    9.3. China Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion

    9.4. China Social Media Analytics Market, Segmentation By End User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion

    10. India Social Media Analytics Market

    10.1. India Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    10.2. India Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    10.3. India Social Media Analytics Market, Segmentation By End User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    11. Japan Social Media Analytics Market

    11.1. Japan Social Media Analytics Market Overview

    11.2. Japan Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    11.3. Japan Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    11.4. Japan Social Media Analytics Market, Segmentation By End User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    12. Australia Social Media Analytics Market

    12.1. Australia Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    12.2. Australia Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    12.3. Australia Social Media Analytics Market, Segmentation By End User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    13. Indonesia Social Media Analytics Market

    13.1. Indonesia Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    13.2. Indonesia Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    13.3. Indonesia Social Media Analytics Market, Segmentation By End User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    14. South Korea Social Media Analytics Market

    14.1. South Korea Social Media Analytics Market Overview

    14.2. South Korea Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    14.3. South Korea Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    14.4. South Korea Social Media Analytics Market, Segmentation By End User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    15. Western Europe Social Media Analytics Market

    15.1. Western Europe Social Media Analytics Market Overview

    15.2. Western Europe Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    15.3. Western Europe Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    15.4. Western Europe Social Media Analytics Market, Segmentation By End User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    16. UK Social Media Analytics Market

    16.1. UK Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    16.2. UK Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    16.3. UK Social Media Analytics Market, Segmentation By End User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    17. Germany Social Media Analytics Market

    17.1. Germany Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    17.2. Germany Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    17.3. Germany Social Media Analytics Market, Segmentation By End User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    18. France Social Media Analytics Market

    18.5. France Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    18.6. France Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    18.7. France Social Media Analytics Market, Segmentation By End User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    19. Italy Social Media Analytics Market

    19.9. Italy Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    19.10. Italy Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    19.11. Italy Social Media Analytics Market, Segmentation By End User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    20. Spain Social Media Analytics Market

    20.13. Spain Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    20.14. Spain Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    20.15. Spain Social Media Analytics Market, Segmentation By End User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    21. Eastern Europe Social Media Analytics Market

    21.1. Eastern Europe Social Media Analytics Market Overview

    21.2. Eastern Europe Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    21.3. Eastern Europe Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    21.4. Eastern Europe Social Media Analytics Market, Segmentation By End User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    22. Russia Social Media Analytics Market

    22.1. Russia Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    22.2. Russia Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    22.3. Russia Social Media Analytics Market, Segmentation By End User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    23. North America Social Media Analytics Market

    23.1. North America Social Media Analytics Market Overview

    23.2. North America Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    23.3. North America Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    23.4. North America Social Media Analytics Market, Segmentation By End User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    24. USA Social Media Analytics Market

    24.1. USA Social Media Analytics Market Overview

    24.2. USA Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    24.3. USA Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    24.4. USA Social Media Analytics Market, Segmentation By End User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    25. Canada Social Media Analytics Market

    25.1. Canada Social Media Analytics Market Overview

    25.2. Canada Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    25.3. Canada Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    25.4. Canada Social Media Analytics Market, Segmentation By End User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    26. South America Social Media Analytics Market

    26.1. South America Social Media Analytics Market Overview

    26.2. South America Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    26.3. South America Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    26.4. South America Social Media Analytics Market, Segmentation By End User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    27. Brazil Social Media Analytics Market

    27.1. Brazil Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    27.2. Brazil Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    27.3. Brazil Social Media Analytics Market, Segmentation By End User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    28. Middle East Social Media Analytics Market

    28.1. Middle East Social Media Analytics Market Overview

    28.2. Middle East Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    28.3. Middle East Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    28.4. Middle East Social Media Analytics Market, Segmentation By End User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    29. Africa Social Media Analytics Market

    29.1. Africa Social Media Analytics Market Overview

    29.2. Africa Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    29.3. Africa Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    29.4. Africa Social Media Analytics Market, Segmentation By End User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    30. Social Media Analytics Market Competitive Landscape And Company Profiles

    30.1. Social Media Analytics Market Competitive Landscape

    30.2. Social Media Analytics Market Company Profiles

    30.2.1. International Business Machines Corporation

    30.2.1.1. Overview

    30.2.1.2. Products and Services

    30.2.1.3. Strategy

    30.2.1.4. Financial Performance

    30.2.2. Google LLC

    30.2.2.1. Overview

    30.2.2.2. Products and Services

    30.2.2.3. Strategy

    30.2.2.4. Financial Performance

    30.2.3. Oracle Corporation

    30.2.3.1. Overview

    30.2.3.2. Products and Services

    30.2.3.3. Strategy

    30.2.3.4. Financial Performance

    30.2.4. SAS Institute Inc.

    30.2.4.1. Overview

    30.2.4.2. Products and Services

    30.2.4.3. Strategy

    30.2.4.4. Financial Performance

    30.2.5. Digimind

    30.2.5.1. Overview

    30.2.5.2. Products and Services

    30.2.5.3. Strategy

    30.2.5.4. Financial Performance

    31. Global Social Media Analytics Market Competitive Benchmarking

    32. Global Social Media Analytics Market Competitive Dashboard

    33. Key Mergers And Acquisitions In The Social Media Analytics Market

    34. Social Media Analytics Market Future Outlook and Potential Analysis

    34.1 Social Media Analytics Market In 2028 - Countries Offering Most New Opportunities

    34.2 Social Media Analytics Market In 2028 - Segments Offering Most New Opportunities

    34.3 Social Media Analytics Market In 2028 - Growth Strategies

    34.3.1 Market Trend Based Strategies

    34.3.2 Competitor Strategies

    35. Appendix

    35.1. Abbreviations

    35.2. Currencies

    35.3. Historic And Forecast Inflation Rates

    35.4. Research Inquiries

    35.5. The Business Research Company

    35.6. Copyright And Disclaimer

List Of Tables

    Table 1: Global Historic Market Growth, 2018-2023, $ Billion
  • Table 2: Global Forecast Market Growth, 2023-2028F, 2033F, $ Billion
  • Table 3: Global Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 4: Global Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 5: Global Social Media Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 6: Global Social Media Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 7: Global Social Media Analytics Market, Segmentation By End User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 8: Global Social Media Analytics Market, Split By Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 9: Global Social Media Analytics Market, Split By Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 10: Asia-Pacific, Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 11: Asia-Pacific, Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 12: Asia-Pacific, Social Media Analytics Market, Segmentation By End User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 13: China, Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 14: China, Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 15: China, Social Media Analytics Market, Segmentation By End User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 16: India, Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 17: India, Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 18: India, Social Media Analytics Market, Segmentation By End User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 19: Japan, Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 20: Japan, Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 21: Japan, Social Media Analytics Market, Segmentation By End User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 22: Australia, Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 23: Australia, Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 24: Australia, Social Media Analytics Market, Segmentation By End User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 25: Indonesia, Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 26: Indonesia, Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 27: Indonesia, Social Media Analytics Market, Segmentation By End User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 28: South Korea, Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 29: South Korea, Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 30: South Korea, Social Media Analytics Market, Segmentation By End User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 31: Western Europe, Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 32: Western Europe, Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 33: Western Europe, Social Media Analytics Market, Segmentation By End User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 34: UK, Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 35: UK, Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 36: UK, Social Media Analytics Market, Segmentation By End User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 37: Germany, Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 38: Germany, Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 39: Germany, Social Media Analytics Market, Segmentation By End User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 40: France, Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 41: France, Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 42: France, Social Media Analytics Market, Segmentation By End User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 43: Italy, Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 44: Italy, Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 45: Italy, Social Media Analytics Market, Segmentation By End User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 46: Spain, Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 47: Spain, Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 48: Spain, Social Media Analytics Market, Segmentation By End User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 49: Eastern Europe, Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 50: Eastern Europe, Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 51: Eastern Europe, Social Media Analytics Market, Segmentation By End User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 52: Russia, Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 53: Russia, Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 54: Russia, Social Media Analytics Market, Segmentation By End User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 55: North America, Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 56: North America, Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 57: North America, Social Media Analytics Market, Segmentation By End User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 58: USA, Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 59: USA, Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 60: USA, Social Media Analytics Market, Segmentation By End User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 61: Canada, Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 62: Canada, Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 63: Canada, Social Media Analytics Market, Segmentation By End User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 64: South America, Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 65: South America, Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 66: South America, Social Media Analytics Market, Segmentation By End User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 67: Brazil, Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 68: Brazil, Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 69: Brazil, Social Media Analytics Market, Segmentation By End User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 70: Middle East, Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 71: Middle East, Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 72: Middle East, Social Media Analytics Market, Segmentation By End User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 73: Africa, Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 74: Africa, Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 75: Africa, Social Media Analytics Market, Segmentation By End User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 76: International Business Machines Corporation Financial Performance
  • Table 77: Google LLC Financial Performance
  • Table 78: Oracle Corporation Financial Performance
  • Table 79: SAS Institute Inc. Financial Performance
  • Table 80: Digimind Financial Performance

List Of Figures

    Figure 1: Global Historic Market Growth, 2018-2023, $ Billion
  • Figure 2: Global Forecast Market Growth, 2023-2028F, 2033F, $ Billion
  • Figure 3: Global Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 4: Global Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 5: Global Social Media Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 6: Global Social Media Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 7: Global Social Media Analytics Market, Segmentation By End User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 8: Global Social Media Analytics Market, Split By Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 9: Global Social Media Analytics Market, Split By Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 10: Asia-Pacific, Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 11: Asia-Pacific, Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 12: Asia-Pacific, Social Media Analytics Market, Segmentation By End User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 13: China, Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 14: China, Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 15: China, Social Media Analytics Market, Segmentation By End User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 16: India, Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 17: India, Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 18: India, Social Media Analytics Market, Segmentation By End User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 19: Japan, Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 20: Japan, Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 21: Japan, Social Media Analytics Market, Segmentation By End User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 22: Australia, Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 23: Australia, Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 24: Australia, Social Media Analytics Market, Segmentation By End User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 25: Indonesia, Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 26: Indonesia, Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 27: Indonesia, Social Media Analytics Market, Segmentation By End User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 28: South Korea, Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 29: South Korea, Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 30: South Korea, Social Media Analytics Market, Segmentation By End User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 31: Western Europe, Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 32: Western Europe, Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 33: Western Europe, Social Media Analytics Market, Segmentation By End User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 34: UK, Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 35: UK, Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 36: UK, Social Media Analytics Market, Segmentation By End User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 37: Germany, Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 38: Germany, Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 39: Germany, Social Media Analytics Market, Segmentation By End User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 40: France, Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 41: France, Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 42: France, Social Media Analytics Market, Segmentation By End User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 43: Italy, Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 44: Italy, Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 45: Italy, Social Media Analytics Market, Segmentation By End User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 46: Spain, Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 47: Spain, Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 48: Spain, Social Media Analytics Market, Segmentation By End User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 49: Eastern Europe, Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 50: Eastern Europe, Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 51: Eastern Europe, Social Media Analytics Market, Segmentation By End User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 52: Russia, Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 53: Russia, Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 54: Russia, Social Media Analytics Market, Segmentation By End User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 55: North America, Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 56: North America, Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 57: North America, Social Media Analytics Market, Segmentation By End User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 58: USA, Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 59: USA, Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 60: USA, Social Media Analytics Market, Segmentation By End User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 61: Canada, Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 62: Canada, Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 63: Canada, Social Media Analytics Market, Segmentation By End User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 64: South America, Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 65: South America, Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 66: South America, Social Media Analytics Market, Segmentation By End User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 67: Brazil, Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 68: Brazil, Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 69: Brazil, Social Media Analytics Market, Segmentation By End User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 70: Middle East, Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 71: Middle East, Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 72: Middle East, Social Media Analytics Market, Segmentation By End User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 73: Africa, Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 74: Africa, Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 75: Africa, Social Media Analytics Market, Segmentation By End User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 76: International Business Machines Corporation Financial Performance
  • Figure 77: Google LLC Financial Performance
  • Figure 78: Oracle Corporation Financial Performance
  • Figure 79: SAS Institute Inc. Financial Performance
  • Figure 80: Digimind Financial Performance
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Frequently Asked Questions

What is the definition of the social media analytics market?

The social media analytics market consists of sales of social media analytics by entities (organizations, sole traders, and partnerships) that refers to the ability to gather and interpret the collected data from social channels to support business decisions and measure the performance of actions based on the decisions through social media. Tracking conversations and measuring campaigns are major components of social media analytics. It also involves figuring out how social activities are influencing the business results. For further insights on the software defined data center market, request a sample here

How will the social media analytics market drivers and restraints affect the social media analytics market dynamics? What forces will shape the social media analytics industry going forward?

The social media analytics market major growth driver - surge in global social media users fuels growth of social media analytics market. For further insights on the software defined data center market, request a sample here

What is the forecast market size or the forecast market value of the social media analytics market ?

The social media analytics market size has grown exponentially in recent years. It will grow from $11.11 billion in 2023 to $14.1 billion in 2024 at a compound annual growth rate (CAGR) of 26.9%. The growth in the historic period can be attributed to proliferation of social media platforms, increasing user engagement, business embrace of social media, marketing and advertising evolution, influence of user-generated content, regulatory compliance and risk mitigation.. The social media analytics market size is expected to see exponential growth in the next few years. It will grow to $38.65 billion in 2028 at a compound annual growth rate (CAGR) of 28.7%. The growth in the forecast period can be attributed to privacy concerns and compliance, video and visual content analytics, employee advocacy programs, social media analytics in political campaigns, emotion and behavioral analytics.. Major trends in the forecast period include cross-platform analytics, e-commerce integration, geospatial and location-based analytics, emergence of niche social platforms, subscription-based analytics services.. For further insights on the software defined data center market, request a sample here

How is the social media analytics market segmented?

The social media analytics market is segmentedThe social media analytics market covered in this report is segmented –
1) By Component: Software, Services
2) By Deployment: On-Premise, Cloud
3) By Organization Size: Small And Medium Enterprises, Large Enterprises
4) By Application: Customer Segmentation And Targeting, Competitor Benchmarking, Multichannel Campaign Management, Customer Behavioural Analysis, Marketing Management
5) By End-User Industry: Banking And Financial Services, IT And Telecommunications, Retail, Healthcare, Government Services, Media And Entertainment, Utilities, Transportation And Logistics, Other End UsersFor further insights on the software defined data center market,
request a sample here

Which region has the largest share of the social media analytics market? What are the other regions covered in the report?

North America was the largest region in the social media analytics market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the social media analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa For further insights on the software defined data center market, request a sample here.

Who are the major players in the social media analytics market?

Major companies operating in the social media analytics market report are International Business Machines Corporation, Google LLC, Oracle Corporation, SAS Institute Inc., Digimind, Hootsuite Inc., Talkwalker S. A., Oktopost Technologies Inc., Simplify360 Inc., Frrole Inc., Heuritech SAS, Salesforce Inc., Adobe Inc., Clarabridge Inc., Netbase Solutions Inc., Brandwatch Limited, Gooddata Corporation, Simply Measured Inc., Sysomos Inc., Sprout Social Inc., SAP SE, Unmetric Inc., Rival IQ Inc., Meltwater Us Holdings Inc., SpreadFast Inc., MetaQuotes Software Corp., Emplifi Inc. (Socialbakers), Sprinklr Inc., Synthesio Inc., Brand24 Inc., Qualtrics LLC, Cision Ltd., Zoho Corporation Pvt. Ltd. For further insights on the software defined data center market, request a sample here.

What are the key trends in the social media analytics market?

Major trend in the social media analytics market - technological advancements transforming the social media analytics market. For further insights on the software defined data center market, request a sample here.

What are the major opportunities in the social media analytics market? What are the strategies for the social media analytics market?

For detailed insights on the major opportunities and strategies in the social media analytics market, request a sample here.

How does the social media analytics market relate to the overall economy and other similar markets?

For detailed insights on social media analytics market's relation to the overall economy and other similar markets, request a sample here.

What are the latest mergers and acquisitions in the social media analytics industry?

For detailed insights on the mergers and acquisitions in the social media analytics industry, request a sample here.

What are the key dynamics influencing the social media analytics market growth? SWOT analysis of the social media analytics market.

For detailed insights on the key dynamics influencing the social media analytics market growth and SWOT analysis of the social media analytics industry, request a sample here.