Web Analytics Global Market Report 2023 – By Organization (Large Enterprises, Small And Medium Enterprises), By Application (Online Marketing, Email Marketing, Social Media Management), By End User (Retail, Manufacturing, Information Technology, Other End Users) – Market Size, Trends, And Global Forecast 2023-2032

Web performance refers to a process in which tools and software are used to monitor how well content loads and renders in a web browser, as well as how well it responds to user interaction, which is improbable due to Good or bad website performance has a strong correlation with user experience and the overall effectiveness of most sites. The main components of web performance include solutions and services. Solutions refer to web performance solutions for website management to aid in the detection and resolution of issues that may impede the customer journey. Web applications use solutions to help businesses run more efficiently. It aids in the development of advanced enterprise web applications, as well as the support and management of ERP solutions that ensure results. These solutions are deployed on-premise or cloud. The end-user of web performance tools includes IT and telecom, logistics and transportation, government, healthcare, manufacturing, media and entertainment, and other end users. The global web performance market is segmented - 1) By Component: Solutions, Services 2) By Deployment Type: On-Premises, Cloud 3) By End User: IT and Telecom, Logistics and Transportation, Government, Healthcare, Manufacturing, Media and Entertainment, Other End Users The global web performance market size will grow from $5.37 billion in 2022 to $5.91 billion in 2023 at a compound annual growth rate (CAGR) of 10.1%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of the web performance is expected to grow to $8.92 billion in 2027 at a CAGR of 10.8%. The rise in growth of the E-commerce industry is expected to drive the web performance market. Ecommerce is the purchase and sale of goods and services over the internet. The growth of the world wide web and technologies has made business functions faster and easier to execute. E-commerce has made doing business more cost-effective and efficient. For instance, in 2022, the Indian eCommerce market size is expected to grow by 21.5%, reaching USD 74.8 billion. By 2030, according to the Indian brand equity Foundation (IBEF), India's e-commerce market is expected to be worth USD 350 billion. The Indian e-commerce market size is expected to grow to USD 111 billion by 2024 and USD 200 billion by 2026. Increased internet and smartphone penetration have fueled much of the industry's growth. Therefore, the rise in the growth of the E-commerce industry is driving the web performance market growth. Major players in the web performance market are Micro Focus, IBM, Akamai Technologies, Dynatrace, Neustar, New Relic, F5 Networks, New Relic, Cloudflare, Cavisson, Netmagic Solutions, ZenQ, CDNetworks, Thousandeyes, and Radware Ltd. Technology advancement is a key trend gaining popularity in the web performance market. Major players in the market are focusing on launching and implementing advanced web applications technology for web performance. For instance, in September 2021, Micro Focus UK-based enterprise software provider, delivering technology and supporting services released Visual COBOL 7.0 and Enterprise Suite 7.0, which provide COBOL and mainframe application, process, and infrastructure modernization solutions. Micro Focus Visual COBOL and Enterprise Suite 7.0 are the culmination of a decade of consistent investment that builds on the company's more than 40 years of experience in modernizing mission-critical applications running on the mainframe or distributed environments, as organizations seek to deliver on IT strategies through modernization and digital transformation initiatives. This latest release reinforces Micro Focus' commitment to customers by delivering proven, robust solutions that protect their investments and enable them to meet changing business expectations while taking advantage of new environments and infrastructures. In 2020, Cisco, a US-based networking company acquired ThousandEyes Inc for an undisclosed amount. With this acquisition, Cisco intends to use the ThousandEyes internet and cloud intelligence platform which improves visibility, insights, and action in the digital application and service delivery across the internet and cloud. ThousandEyes platform also allows businesses to visualize any network as if it were their own, surface actionable data fast, and collaborate and solve problems with service providers. ThousandEyes is a US-based software company that provides web application services. North America was the largest region in the web performance market in 2022. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the web performance market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the web performance market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, the UK, and the USA. The web performance market includes revenues earned by entities by allowing accessibility as well as other website metrics that support an organization's or company's objectives. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The web performance market research report is one of a series of new reports from The Business Research Company that provides web performance market statistics, including web performance industry global market size, regional shares, competitors with a web performance market share, detailed web performance market segments, market trends and opportunities, and any further data you may need to thrive in the web performance industry. This web performance market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The Wi-Fi analytics refer to a set of activities that collect and analyze customer data from Wi-Fi-enabled devices through Wi-Fi access points. Data captured through various Wi-Fi access points, such as smartphones and laptops, is called Wi-Fi Analytics. The data is used to report performance indicators, including customer traffic, dwell time, and churn likelihood, and also to analyze behavioral patterns, locations, demographic data, and digital marketing campaigns, which will help the business to improve operations, enhance marketing trends, and track campaign results. The main types of components in Wi-Fi analytics are solutions and services. The Wi-Fi analytics solution provides analytical tools to help locations optimise operations and improve marketing performance. The different deployment modes include cloud and on-premise and are used in various applications such as Wi-Fi presence analytics and Wi-Fi marketing analytics. The several industry verticals include retail, hospitality and tourism, sports and entertainment, transportation, healthcare, and other industry verticals. The global wi-fi analytics market is segmented - 1) By Component: Solution, Services 2) By Deployment: Cloud-Based, On-Premise 3) By Application: Wi-Fi Presence Analytics, Wi-Fi Marketing Analytics 4) By Industry Vertical: Retail, Hospitality And Tourism, Sports And Entertainment, Transportation, Healthcare, Other Industry Verticals The global wi-fi analytics market size will grow from $12.08 billion in 2022 to $15.29 billion in 2023, at a compound annual growth rate (CAGR) of 26.6%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of the wi-fi analytics is expected to grow to $38.22 billion in 2027 at a CAGR of 25.7%. The rise in the deployment of Wi-Fi connections is significantly contributing to the growth of the Wi-Fi analytics market. A Wi-Fi network is an internet connection shared by a wireless router with multiple devices in a home or business. The deployment of Wi-Fi networks is rapidly gaining popularity as more people use laptops, tablets, and smartphones. For instance, according to the World Population Review, a US-based agency for demographic information, approximately 69% of the world's population which equals 4.9 billion people are actively using the internet in 2022 and the number of internet users is increasing at the rate of 4% annually, which translates to over 196 million additional users joining the network every year. In addition, Cisco, a US-based networking hardware company, forecasts a fourfold increase in Wi-Fi hotspots to 628 million in 2023 in its Annual Internet Report. Therefore, the rapid growth in the deployment of Wi-Fi connections will support the Wi-Fi analytics market growth. Major players in the Wi-Fi analytics market are Cisco Systems Inc., Skyfii Limited, Purple Wi-Fi, Fortinet Inc., Zebra Technologies, Hughes Network Systems LLC, GoZone WiFi LLC, Aptilo Networks AB, Bloom Intelligence LLC, Cloud4Wi Inc., Retailnext Inc., CommScope, Soft Emirates, Yelp, Wefi, Extreme Networks, Singtel, SpotOn, Aislelabs, and MetTel. Technological advancement has emerged as the key trend gaining popularity in the Wi-Fi Analytics industry. Rapid technical breakthroughs and improvements in Wi-Fi standards have resulted in the creation of dense platforms with many concurrently connecting systems and IoT connections, such as hospitals, airports, and other public transportation places, which necessitate real-time data processing. For instance, in 2020, Blix Company, an Australia-based software technology company providing analytics and data-driven marketing products, launched AI-driven CountSmart Technology for Wi-Fi analytics. Blix's innovative Wi-Fi analytics technique analyses every packet of smartphone data, regardless of randomization or encryption, allowing it to make use of all available data. This will increase retail analytics data, which will be used to improve the experience of retail customers. In August 2020, Cisco Systems Inc., a US-based company that develops, manufactures, and sells networking hardware, software, telecommunications equipment, and other high-technology services and products, acquired ThousandEyes Inc. for an undisclosed amount. This acquisition will help CISCO Systems improve network and application speed while also providing ThousandEyes with visibility into the internet. ThousandEyes Inc. is a US-based company that offers WiFi and LAN monitoring solutions. North America was the largest region in the Wi-Fi analytics market in 2022. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the Wi-Fi analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the Wi-Fi analytics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, the UK, and the USA. The Wi-Fi analytics market includes revenues earned by entities by offering tools that are used to create targeted marketing and communication by utilizing customers’ behaviors and preferences data to leverage business operations. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The Wi-Fi analytics market research report is one of a series of new reports from The Business Research Company that provides Wi-Fi analytics market statistics, including Wi-Fi analytics industry global market size, regional shares, competitors with a Wi-Fi analytics market share, detailed Wi-Fi analytics market segments, market trends and opportunities, and any further data you may need to thrive in the Wi-Fi analytics industry. This Wi-Fi analytics market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future state of the industry.

The advanced analytics refer to a data analysis methodology that uses predictive modeling, machine learning algorithms, deep learning, business process automation, and other statistical approaches to analyze corporate data from a variety of data sources. Advanced analytics makes use of data science, which includes mature methods of analysis, to forecast future trends and predict the possibility of prospective events. While basic business intelligence and analytics can provide a picture of the business, advanced analytics can estimate future patterns or outcomes for a more in-depth insight into the organization. Advanced analytics provides a broader set of capabilities to cope with difficulties that typical backward-looking BI cannot, allowing for more strategic decision-making in the future. The main types of advanced analytics are big data analytics and predictive analytics. Big data is a discipline concerned with ways of analyzing, methodically extracting information from, or otherwise dealing with data volumes that are too large or complex for standard data-processing application software to manage. It is based on components of services and solutions and can be deployed on-premise and cloud modes. It is used in various organizations such as large enterprises, small and medium-sized enterprises (SMEs), and across various verticals such as banking financial services and insurance (BFSI), IT and telecom, retail and consumer goods, healthcare and life sciences, transportation, and logistics, government and defense, manufacturing, media and entertainment, and other verticals. The global advanced analytics market is segmented - 1) By Type: Big Data Analytics, Predictive Analytics 2) By Component: Solution, Services 3) By Deployment Mode: Cloud, On-Premises 4) By Organization Size: Large Enterprises, Small And Medium-Sized Enterprises (SMEs) 5) By Vertical: Banking Finance Services And Insurance (BFSI), IT And Telecom, Retail And Consumer Goods, Healthcare And Life Sciences, Transportation And Logistics, Government And Defence, Manufacturing, Media And Entertainment, Other Verticals The global advanced analytics market size will grow from $33.47 billion in 2022 to $40.65 billion in 2023 at a compound annual growth rate (CAGR) of 21.4%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of the advanced analytics is expected to grow to $92.9 billion in 2027 at a CAGR of 23.0%. Growing usage of analytical solutions is likely to propel the growth of the advanced analytics market. The analytical solutions are increasingly being used in various industries such as retail, agriculture, banking, and so on for demand forecasting, trade promotion optimization, and behavior analytics. Analytical solutions provide solutions to a problem that has already occurred. However, advanced analytics predicts future instances based on the trends of the past. Both of these are interrelated and when combined provide solutions and forecasts. For instance, in January 2020, according to the Willis Towers Watson Public Limited Company’s survey 2020, a UK-based multinational insurance advisor company, approximately 77% of insurance businesses want to apply advanced analytics on consumer data, and 54% of those organizations have already started doing so. Moreover, due to the usage of advanced analytics, 86% of respondents report seeing a positive impact on bottom-line performance, and 68% report seeing a good impact on top-line performance already. Such rising demand and investments in analytical solutions are expected to drive the advanced analytics market growth. Major players in the advanced analytics market are IBM Corporation, Oracle Corporation, Dell Technologies Inc., Microsoft Corporation, RapidMiner Inc., Altair Engineering Inc., Fair Isaac Corporation, KNIME AG., Statsoft, Teletrac Navman Ltd., Procon Analytics, IMS Software Inc., and CloudMade. Technology advancement is a key trend gaining popularity in the advanced analytics market. Introducing new technologies or technology advancements will help the growth of the advanced analytics market rapidly and provide an enhanced product to the customers. For instance, in August 2021, CROSSMARK, a sales and marketing services agency, announced the national introduction of Accelerator, a state-of-the-art data analysis platform for CPG sales and marketing activities. The product uses big data technology to combine the largest data sets in the CPG industry with best-in-class analytics horsepower to deliver intuitive visualization of analytical tasks critical for smarter selling and faster growth. By employing machine learning (AI) capabilities and integrating new data sources, the platform is designed to grow over time. In February 2021, Trendline Interactive, a digital messaging consulting and professional services firm based in the US, announced the acquisition of Data Insight Group Inc., for an undisclosed amount. This acquisition helps further boost Trendline’s data science and analytics services to better support its customers understand their data and more effectively leverage its value. Data Insight Group (DiG) is a US-based customer data analytics consultancy supporting mid-to-large organizations to make sense of their data to drive customer strategy. North America was the largest region in the advanced analytics market in 2022. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the advanced analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the advanced analytics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, and USA. The advanced analytics market includes revenues earned by entities by providing services such as data/text mining, machine learning, pattern matching, forecasting, visualization, semantic analysis. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The advanced analytics market research report is one of a series of new reports from The Business Research Company that provides advanced analytics market statistics, including advanced analytics industry global market size, regional shares, competitors with a advanced analytics market share, detailed advanced analytics market segments, market trends and opportunities, and any further data you may need to thrive in the advanced analytics industry. This advanced analytics market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Embedded analytics is a set of capabilities that are tightly embedded into existing programs to provide additional awareness, context, or analytic capability to aid decision-making.It is used to solve high-value business challenges and work more effectively using relevant data and analytics. The main solutions in embedded analytics are software and services. The embedded analytics software consists of dashboards and data visualisations that create graphs and charts to display metrics and benchmarking software that compares performance metrics. Small and medium-sized businesses and large corporations use embedded analytics on-premises and in the cloud for applications such as finance, human resources, information technology, marketing, sales, and production.These are used by end-user verticals such as telecommunications and IT, retail, healthcare, and manufacturing. The global embedded analytics market is segmented - 1) By Solution: Software, Services 2) By Deployment Mode: On-Premise, Cloud-Based 3) By Organistion Size: Small And Medium Enterprises, Large Enterprises 4) By Application: Finance, HR, IT, Marketing And Sales, Production, Other Applications 5) By End-User Vertical: Telecommunications And IT, Retail, Healthcare, Manufacturing, Other Verticles The global embedded analytics market size will grow from $56.36 billion in 2022 to $64.96 billion in 2023 at a compound annual growth rate (CAGR) of 15.2%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of the embedded analytics is expected to grow to $113.14 billion in 2027 at a CAGR of 14.9%. High demand from data-driven organisations is expected to propel the embedded analytics market. A data-driven organisation collects, monitors, and analyses the raw data for the decision-making process. The increasing variations and complexity in data sets are increasing demand for embedded analytics to help employees in decision making, beat their competition, and help customers gain insights. For instance, according to Keboola, a Czech Republic-based data operations platform, 90% of data-driven enterprise analytics and business professionals believe that data and analytics are the key digital transformation initiatives for their organization. Therefore, high demand from data-driven organizations will contribute to the embedded analytics market growth. Major players in the embedded analytics market are MicroStrategy Incorporated, TIBCO Software Inc., Tableau Software, SAS Institute Inc., Oracle Corporation, IBM Corporation, Microsoft Corporation, Infor, SAP SE, Yellowfin International, Sisense Inc., Information Builders, OpenText Corporation, and QlikTech International AB. Technological advancements have emerged as the key trends gaining popularity in the embedded analytics market. The major companies are incorporating advanced technological solutions into embedded analytics tools to improvise the different functional usages. For instance, in April 2020, Infragistics, a US-based company that provides tools to accelerate application design and development, launched Reveal, an embedded data analytics software that adds machine learning, R and Python scripting, predictive analytics, and big data connectors. This will aid firms in quickly assessing and getting insights from external and internal data to make better decisions. In April 2021, Insightsoftware, a US-based software company, acquired Logi Analytics for an undisclosed amount. Through this acquisition, Insightsoftware aims to lead financial integration and operational reporting as well as expand its market opportunity for commercial software organisations through embedded analytics. Logi Analytics, Inc., is a US-based computer software company that provides embedded analytics platforms. North America was the largest region in the embedded analytics market in 2022. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the embedded analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the embedded analytics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, and USA. The embedded analytics market includes revenues earned by entities by providing hardware and software services to deliver that information and current business insights in the most straightforward manner possible, allowing any user or program to access it and take action. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The embedded analytics market research report is one of a series of new reports from The Business Research Company that provides embedded analytics market statistics, including embedded analytics industry global market size, regional shares, competitors with an embedded analytics market share, detailed embedded analytics market segments, market trends and opportunities, and any further data you may need to thrive in the embedded analytics industry. This embedded analytics market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

Industrial analytics refer to the collection, analysis (using R programming), and use of data (Big Data) generated throughout industrial activities and over the course of a product's entire lifespan. It includes data collection methods as well as statistical and dynamic modelling methods (Vensim). It requires multiple tools and techniques for data collection and statistical and dynamic modeling. The main types of industrial analytics are predictive, prescriptive, descriptive and diagnostics analytics. Predictive analytics uses statistics and modeling techniques based on current and historical data to determine future performance and to make predictions outcomes. Predictive analytics are used to determine customer response to promote cross-sell opportunities and purchases. Industrial analytics deployed on cloud or on-premises and components are software and services. Industrial analytics are used by small, medium and large organizations in information technology and telecom, energy and utilities, transportation and logistics, retail and consumer goods, manufacturing and other sectors. The global industrial analytics market is segmented - 1) By Analytics Type: Predictive Analytics, Prescriptive Analytics, Descriptive Analytics, Diagnostic Analytics 2) By Organization Size: Large Organizations, Small and Medium Organizations 3) By Deployment Mode: Cloud-Based, On-Premises 4) By Component: Software, Services 5) By Vertical: Information Technology (IT) and Telecom, Energy and Utilities, Transportation and Logistics, Retail and Consumer Goods, Manufacturing, Other Verticals The global industrial analytics market size will grow from $23.25 billion in 2022 to $27.07 billion in 2023 at a compound annual growth rate (CAGR) of 16.4%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of the industrial analytics is expected to grow to $50.79 billion in 2027 at a CAGR of 17.0%. The rising demand from the e-commerce sector is expected to drive the growth of the industrial analytics market. The increasing adoption of smartphones, easy and affordable access to technology, and the convenience of purchasing from anywhere, at any time are the driving factors of online commerce's recent surge. Furthermore, due to COVID-19 pandemic, carrying out all the operations at home or remotely is seen, so people tend to use e-commerce platforms to purchase goods and services. For instance, in May 2021, according to a report published by United Nations Conference on Trade and Development experts. The e-commerce sector's percentage of total retail sales increased significantly from 16% to 19% by 2020. Therefore, the rise in demand for E-commerce is driving the industrial analytics market growth. Major players in the industrial analytics market are Hewlett Packard Enterprise, SAP SE, Microsoft Corporation, Hitachi Ltd., Tibco Software Inc., PTC Inc., AGT International GmbH, IBM Corporation, SAS Institute Inc., General Electric Company, Intel Corporation, Bridgei2i Analytics Solutions, Cisco Systems Inc., Oracle Corporation, Alteryx Inc., Amazon Web Services Inc., Robert Bosch GmbH, Genpact, and ABB Ltd. Advancement in technology is a key trend gaining popularity in the industrial analytics market. Major companies operating in the industrial analytics market are focused on providing technologically-advanced solutions to strengthen their market position. These companies are implementing next-generation industrial technologies into their services and tools, such as data virtualization, data integration, stream analytics, discovery tools, artificial intelligence, machine learning, and others, to improve the decision-making process and increase the efficiency of the work. For instance, in July 2020, ABB, a Swiss automation company launched the ‘ABB Ability Genix Industrial Analytics and AI Suite’, a scalable advanced analytics platform along with pre-designed, easy-to-use applications and services. The advanced industrial analytics platform collects, contextualizes and transforms operational, engineering and information technology data into actionable insights to aid industries optimize asset management, improve operations, and streamline business functions sustainably and safely. In November 2021, Aspen Technology, a US-based industrial software company, acquired Camo Analytics for an undisclosed amount. This acquisition will strengthen AspenTech’s portfolio with Process Analytical Technology (PAT) and Overall Equipment Effectiveness (OEE) solutions to ensure compliance while decreasing waste and enabling improvement. Camo Analytics AS is a Norway-based industrial analytics company. North America was the largest region in the industrial analytics market in 2022. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the industrial analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the industrial analytics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, the UK, and the USA. The industrial analytics market includes revenues earned by entities by providing analytics for promoting efficient business processes and industry operations. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The industrial analytics market research report is one of a series of new reports from The Business Research Company that provides industrial analytics market statistics, including industrial analytics industry global market size, regional shares, competitors with an industrial analytics market share, detailed industrial analytics market segments, market trends and opportunities, and any further data you may need to thrive in the industrial analytics industry. This industrial analytics market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Product analytics refers to a set of activities such as tracking, analysing, and visualizing the user’s experience to assess the client’s interaction with products and services that allow product managers and product teams to optimize product features based on user data and feedback to provide correlated customer activity with long-term value. The product analytics are used to track and analyse consumer or client behavioural engagement data by an organization to improve its products or services. The main components of product analytics are solutions and services. Services are the non-physical, intangible parts of our economy, as opposed to goods, which we can touch or handle. The mode is data tracking and analysis.The deployment modes are cloud and on-premises. There are two types of organizations: large enterprises and small and medium-sized enterprises. The various end-users involved were automotive, retail and consumer goods, food and beverage manufacturing, machinery and industrial equipment manufacturing, healthcare and pharmaceuticals, and energy and utilities. The global product analytics market is segmented - 1) By Components: Solutions and Services 2) By Mode: Tracking Data, Analysing Data 3) By organisation Size: Large Enterprises, Small and Medium Sized Enterprises 4) By Deployment Mode: Cloud, On-Premises 5) By End-Use: Automotive, Retail and Consumer Goods, Food and Beverage Manufacturing, Machinery and Industrial Equipment Manufacturing, Healthcare and Pharmaceuticals, Energy and Utilities The global product analytics market size will grow from $9.18 billion in 2022 to $11.16 billion in 2023, at a compound annual growth rate (CAGR) of 21.5%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of the product analytics is expected to grow to $24.37 billion in 2027 at a CAGR of 21.6%. The adoption of product analytics tools by eCommerce companies is expected to propel the growth of the product analytics market going forward. E-commerce companies refer to companies that use smart devices and the internet to buy and sell goods and services by creating an online store. Many e-commerce sites are using product analytics, also known as e-commerce analytics, to leverage their business operations due to several benefits, such as optimising the pricing of products, improving customer engagement, providing a personalised customer shopping experience, improving marketing strategies, and others. For instance, in March 2020, according to Whidegroup, a Ukraine-based software company that provides e-commerce solutions to small to medium-sized companies, approximately 80% of online marketers will be using Google Analytics, a popular e-commerce analytics software (product analytics) across the world that enables highly detailed reports and meaningful insights about the website and its users to optimise business operations. Therefore, the adoption of product analytics tools by eCommerce companies is driving the product analytics market growth. Major players in the product analytics market are Google LLC, International Business Machines Corporation, Oracle Corporation, Adobe Inc., Salesforce Inc., Amplitude Inc., Mixpanel, Medallia, Veritone Inc., LatentView Analytics, Pendo.io Inc., Kissmetrics, Heap, Gainsight, Piwik PRO, Plytix.Com ApS, Risk Edge Solutions, LogRocket, Countly, UserIQ, Smartlook, Woopra, SAP SE, Atlassian Corporation PLC, SAS Institute, Teradata Corporation, Sisense, Copper CRM Inc. Product innovation is a key trend gaining popularity in the product analytics market. Major companies operating in the market are focused on research and development for product innovations that could provide better solutions and strengthen their position in the market. For instance, in May 2022, Amplitude Inc., a US-based company providing behavior-tracking software, introduced the industry’s first insights-driven customer data platform, Amplitude CDP, a customer data platform with integrated product analytics to accelerate time to insights. This platform does not need to be integrated with third-party analytics services since it can collect and analyse data from its own product analytics platform. Amplitude CDP is also used for better audience discovery. In March 2020, Amplitude, Inc., a US-based company operating product analytics, acquired ClearBrain, Inc., for an undisclosed amount. Amplitude Inc. aims to strengthen its product portfolio in predictive analytics by leveraging ClearBrain's product and engineering teams for its machine learning division in analytics products that will give it an advantage in the analytics market. ClearBrain Inc. is a US-based company operating in product analytics. North America was the largest region in the product analytics market in 2022. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the product analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the product analytics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, the UK, and the USA. The product analytics market consists of revenues earned by entities by providing trend analysis, attribution analysis, and cohort analysis. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the chain or as part of other products. The product analytics market research report is one of a series of new reports from The Business Research Company that provides product analytics market statistics, including product analytics industry global market size, regional shares, competitors with a product analytics market share, detailed product analytics market segments, market trends and opportunities, and any further data you may need to thrive in the product analytics industry. This product analytics market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Procurement analytics refers to software which automates spend analysis and purchase analysis and operates completely organizations’ expenditure through an insightful dashboard. These procurement analytics solutions collect data from various sources such as ERPs, process raw data into use-case taxonomies, and display in visualization dashboards. The main components of procurement analytics are solutions and services. The procurement analytics solutions refer to procurement analytics software and tools that operate on on-premise or cloud platforms. The key applications of procurement analytics include supply chain analytics, risk analytics, spend analytics, demand forecasting, contract management, vendor management, and category management. They are used by end-use industries ranging from retail and e-commerce, manufacturing, government and defense, healthcare and life sciences, telecom and IT, energy and utilities, banking, financial services, and insurance (BFSI), others. The global procurement analytics market is segmented - 1) By Component: Solutions, Services 2) By Deployment Mode: Cloud, On-Premises 3) By End User: Retail and E-commerce, Manufacturing, Government and Defense, Healthcare and Life Sciences, Telecom and IT, Energy and Utilities, Banking, Financial Services, and Insurance, Other End Users 4) By Application: Supply Chain Analytics, Risk Analytics, Spend Analytics, Demand Forecasting, Contract Management, Vendor Management, Category Management The global procurement analytics market size will grow from $4.08 billion in 2022 to $4.88 billion in 2023 at a compound annual growth rate (CAGR) of 19.8%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of the procurement analytics is expected to grow to $10.26 billion in 2027 at a CAGR of 20.4%. Growth in e-commerce and the organized retail industry is expected to propel the growth of the procurement analytics market. E-commerce refers to a medium used by customers and vendors to buy or sell goods and services from the Internet from websites, applications and others through computers, tablets, smartphones, and other smart devices. Procurement analytics is widely used by e-commerce giants and organized retail stores, as it offers data-driven analysis of customer behaviours and spending analysis. For instance, in December 2021, according to the Indian brand equity foundation, e-commerce turnover in India reached $50 billion in 2020 and evolved as the eighth-largest market for e-commerce across the globe, and it is predicted to reach $350 billion by 2030. Thus, an increase in usage of e-commerce and the organized retail industry is expected to boost demand for procurement analytics during the forecast period. Major players in the procurement analytics market are SAP, Oracle, Coupa Software, Genpact, Rosslyn Data Technologies, IBM, Cisco, Microsoft Corp., BirchStreet Systems LLC, Sievo, Corcentric, Zycus, Amazon Web Services, Inc., and JAGGAER LLC. Technological advancements such as artificial intelligence (AI) and cognitive computing are gaining popularity in the procurement analytics market. Major companies operating in the procurement analytics sector are focused on developing and implementing new technological solutions such as AI to expand their product portfolio and strengthen their position in the market. For instance, in April 2020, Digitate, a software venture of Tata Consulting Services, launched ignio Cognitive Procurement, to assist enterprises in making data-driven decisions making. This product utilizes AI/ML to increase the speed and accuracy of the process and assist enterprises in understanding procurement behaviour, monitoring transactions, and others. In February 2020, McKinsey & Company, a US-based management consulting company, acquired Orpheus GmbH for an undisclosed amount. The acquisition by McKinsey & Company is focused on expanding its product offering related to digital process solutions, and expanding its business presence across the globe. Orpheus GmbH, is a Germany-based company involved offering to spend analytics solutions. North America was the largest region in the procurement analytics market in 2022 and is also expected to be the fastest-growing region in the forecast period. The regions covered in the procurement analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the procurement analytics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, the UK, and the USA. The procurement analytics market includes revenues earned by entities by providing services such as identifying need, supplier evaluation and selection, purchase order, and delivery. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The procurement analytics market research report is one of a series of new reports from The Business Research Company that provides procurement analytics market statistics, including procurement analytics industry global market size, regional shares, competitors with a procurement analytics market share, detailed procurement analytics market segments, market trends and opportunities, and any further data you may need to thrive in the procurement analytics industry. This procurement analytics market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Augmented analytics refers to the application of technology like AI and machine learning to increase human curiosity and facilitate the preparation, analysis, and visualization of data for business users. Users discover insights more quickly by conversing with their data, while algorithms propose contextually relevant insights. Augmented analytics assists with data preparation, insight generation, and explanation that augments experts and data scientists with the automation of developing, managing, and deployment of data science machine learning and artificial intelligence models. The main component of augmented analytics are software and services. Software consists of advanced driven analytics applications such as artificial intelligence that provide advanced insights into business performance and market conditions which are used to make business decisions and strategies. The deployment types are on-premises and cloud. The services offered by augmented analytics are training and consulting, deployment and integration, support and maintenance which are used in large enterprises, small and medium-sized enterprises (SMEs). The verticals using augmented analytics includes banking, financial services, and insurance (BFSI), telecom and IT, retail and consumer goods, healthcare and life sciences and other verticals. The global augmented analytics market is segmented - 1) By Component: Software, Services 2) By Deployment Type: On-Premises, Cloud 3) By Services: Training And Consulting, Deployment And Integration, Support And Maintainance 4) By Organization Size: Large Enterprises, Small And Medium-Sized Enterprises (SMEs) 5) By Vertical: Banking, Financial Services, And Insurance (BFSI), Telecom And IT, Retail And Consumer Goods, Healthcare And Life sciences, Other Verticals The global augmented analytics market size will grow from $9.53 billion in 2022 to $11.35 billion in 2023 at a compound annual growth rate (CAGR) of 19.1%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of the augmented analytics is expected to grow to $27.21 billion in 2027 at a CAGR of 24.4%. The increasing demand for the adoption of business intelligence (BI) tools is expected to propel the growth of the augmented analytics market. The adoption of business intelligence tools is used to simplify more frequent data-driven decision-making. It is used from the data scientists to employees on the front lines where the departments and teams will gain insights into the data, which helps to promote data democratization all over the organization. According to a survey report of over 5,000 organizations on the business intelligence market by Dresner Advisory Services, LLC, in June 2021, executive adoption of business intelligence is significantly high at 64%, followed by middle and line managers at 40%. Therefore, the increasing demand for the adoption of business intelligence (BI) tools drives the augmented analytics market growth. Major players in the augmented analytics market are Salesforce, SAP, IBM, Microsoft, Oracle, Tableau, MicroStrategy, SAS, Qlik, TIBCO Software, Sisense, Information Builders, Yellowfin, ThoughtSpot and Domo. Technology advancement is gaining popularity in the augmented analytics market. Major players in the augmented analytics market focus on innovative products to obtain an edge in the market against their competitors. For instance, In April 2022, India-based Smarten Augmented Analytics company announced the addition of sentiment analysis features and functionality to its cutting-edge augmented analytics solution. This addition provides businesses with tools for understanding what customers, stakeholders, and others think, allowing organizations to enhance their products and services. In October 2021, Qlik, a Sweden-based business analytics company announced the acquisition of Big Squid for an undisclosed amount. Through this deal, Qlik aims to expand its data and analytics team’s ability to used advanced augmented analytics capabilities such as key driver analysis, predictive analytics. Big Squid Inc., is a US-based Predictive Analytics software company offering augmented analytics. North America was the largest region in the augmented analytics market in 2022. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the augmented analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the augmented analytics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, the UK, and the USA. The augmented analytics market includes revenues earned by entities by providing tools and solutions that make it simpler for company users and executives to discover relevant information. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The augmented analytics market research report is one of a series of new reports from The Business Research Company that provides augmented analytics market statistics, including augmented analytics industry global market size, regional shares, competitors with a augmented analytics market share, detailed augmented analytics market segments, market trends and opportunities, and any further data you may need to thrive in the augmented analytics industry. This augmented analytics market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.