Tissue Towel Market Report 2026

Tissue Towel Market Overview

• Tissue Towel market size has reached to $29.84 billion in 2025 • Expected to grow to $40.69 billion in 2030 at a compound annual growth rate (CAGR) of 6.4% • Growth Driver: Impact Of Hospitality Industry Growth On The Tissue Towel Market • Market Trend: Innovative Developments in the Tissue Towel Market • North America was the largest region and fastest growing region.

What Is Covered Under Tissue Towel Market?

Tissue towels refer to disposable paper towels used for cleaning, such as wiping hands, cleaning surfaces, or drying items. These towels are made from absorbent paper materials and are designed for single-use or limited use before disposal. The main types of products in the tissue towel market are rolled towels, folded towels, napkins and luxury towels, and boxed towels. Rolled towels refer to towels that are neatly rolled into cylindrical shapes for efficient storage, attractive presentation, and ease of access, commonly used in hotels, spas, and gyms. The various distribution channels include direct sales, e-commerce, retail stores, and others, and several end-uses including personal care, home care, healthcare, hospitality, commercial, and others.

What Is The Tissue Towel Market Growth Forecast?

The tissue towel market size is expected to see strong growth in the next few years. It will grow to $40.69 billion in 2030 at a compound annual growth rate (CAGR) of 6.4%. The growth in the forecast period can be attributed to increasing focus on sustainable packaging and materials, rising adoption of recycled and biodegradable towels, expansion of e-commerce distribution channels, growing demand from healthcare and foodservice sectors, increasing investments in efficient paper processing technologies. Major trends in the forecast period include increasing demand for eco-friendly paper towels, rising use of recycled fiber materials, growing adoption of high-absorbency towel designs, expansion of commercial and healthcare usage, enhanced focus on hygiene and convenience.

Global Tissue Towel Market Segmentation

1) By Product Type: Rolled Towels, Folded Towels, Napkins And Luxury Towels, Boxed Towels 2) By Distribution Channel: Direct Sales, E-Commerce, Retail Stores, Other Distribution Channels 3) By End-Use: Personal Care, Home Care, Healthcare, Hospitality, Commercial, Other End Uses Subsegments: 1) By Rolled Towels: Standard Rolled Towels, Jumbo Rolled Towels 2) By Folded Towels: Interfolded Towels, C-Fold Towels, Multi-Fold Towels 3) By Napkins And Luxury Towels: Paper Napkins, Luxury Hand Towels, Luxury Facial Towels 4) By Boxed Towels: Boxed Hand Towels, Boxed Facial Towels

What Is The Driver Of The Tissue Towel Market?

The expansion of the hospitality industry is expected to propel the growth of the tissue towel market going forward. The hospitality industry encompasses a broad range of services that provide guests and travelers with accommodations, food, and entertainment. The expansion of the hospitality industry is due to increasing global travel, rising consumer expectations for quality and service, economic growth, and the development of new destinations and amenities. Tissue towels are used in the hospitality industry to provide a hygienic, convenient, and disposable option for guests to dry their hands, enhancing overall cleanliness and guest satisfaction. For instance, in July 2024, according to Eurostat, a Luxembourg-based statistical office of the European Union, in 2023, around 719.0 million guest nights were spent in short-stay accommodations booked through one of the four major platforms, marking a 20.5% increase compared to 2022. Therefore, the expansion of the hospitality industry is driving the tissue towel industry.

Key Players In The Global Tissue Towel Market

Major companies operating in the tissue towel market are The Procter & Gamble Company, Kimberly-Clark Corporation, Essity AB, Georgia-Pacific LLC, Cascades Inc., Hengan International Group Company Limited, Vinda International Holdings Limited, Metsä Group, Sofidel Group, Clearwater Paper Corporation, Svenska Cellulosa Aktiebolaget (SCA), Kruger Inc., WEPA Hygieneprodukte GmbH, Lucart S.p.A., Softys S.A., Seventh Generation Inc., Asia Pulp & Paper, Slovak Hygienic Paper Group, Irving Consumer Products Limited, C&S Paper Co. Ltd., Cartiere Carrara S.p.A., Marcal Paper Mills Inc., Grigeo AB, Cominter Paper SA

Global Tissue Towel Market Trends and Insights

Major companies operating in the tissue towel market are focused on developing innovative products, such as recycled fiber tissue towels, to meet rising consumer demand for sustainable and eco-friendly products. A recycled fiber tissue towel is a disposable paper towel made from recycled paper materials. These towels are designed for cleaning and drying and are commonly used in kitchens, bathrooms, and public restrooms. For instance, in January 2024, Tork, a UK-based company providing tissue and professional hygiene products and solutions, launched soft and efficient hand towels and toilet paper made of 100% recycled fibers. These products are manufactured entirely from recycled paper materials, ensuring that no new trees are harvested for their production. They provide effective absorbency and strength for their intended uses, such as drying hands or personal cleaning.

What Are Latest Mergers And Acquisitions In The Tissue Towel Market?

In November 2023, Valmet, a UK-based machinery manufacturing company, acquired Korber Tissue for $ 413.76 million. The acquisition aims to strengthen Valmet's market position by integrating its tissue-making technologies with Körber's converting technologies and services. This strategic move enables Valmet to provide a complete range of solutions spanning the entire tissue value chain, from fiber sourcing to finished products. Körber Tissue is a Germany-based company manufacturing tissue products, including tissue towels.

Regional Outlook

North America was the largest region in the tissue towel market in 2025. North America is expected to be the fastest-growing region in the forecast period. The regions covered in this market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in this market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

What Defines the Tissue Towel Market?

The tissue towel market consists of sales of multi-fold paper towels, c-fold paper towels, center-pull paper towels, and single-use paper towels. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

How is Market Value Defined and Measured?

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

What Key Data and Analysis Are Included in the Tissue Towel Market Report 2026?

The tissue towel market research report is one of a series of new reports from The Business Research Company that provides market statistics, including Market Report 2026?global market size, regional shares, competitors with the market share, detailed market segments, market trends and opportunities, and any further data you may need to thrive in the tissue towel Market Report 2026? The market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future state of the Market Report 2026?