Global Hand Towel Market Report 2024

Hand Towel Global Market Report 2023 – By Product Type (Rolled Paper Towels, Boxed Paper Towels, Multifold Paper Towel), By Application (Residential, Commercial), By Distribution Channel (Supermarkets And Hypermarkets, Convenience Stores, Speciality Stores, Online Channels, Other Distribution Channels) – Market Size, Trends, And Global Forecast 2023-2032

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Hand Towel Market

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Hand towel refers to a rectangular piece of absorbent paper made from tissue paper instead of cloth. Paper towels soak up water because they are loosely woven which enables water to travel between them, even against gravity (capillary effect). Paper towels can be individually packed (as stacks of folded towels or held coiled) or come in rolls. Paper towels have similar purposes to conventional towels, such as drying hands, wiping the hands or face, wiping windows, dusting, and cleaning up spills.

The main product types of hand towel are rolled paper towels, boxed paper towels, multifold paper towel. Multifold towels are paper hand towels that are folded in three layers in the shape of an accordion. Before being folded, these 1-ply towels are about 9.2 inches by 9.4 inches in sheet size. It is distributed through supermarkets and hypermarkets, convenience stores, speciality stores, online channels, others and used for residential and commercial applications.

The global hand towel market is segmented -

1) By Product Type: Rolled Paper Towels, Boxed Paper Towels, Multifold Paper Towel

2) By Application: Residential, Commercial

3) By Distribution Channel: Supermarkets And Hypermarkets, Convenience Stores, Speciality Stores, Online Channels, Other Distribution Channels

The global hand towel market size will grow from $2.94 billion in 2022 to $3.09 billion in 2023 at a compound annual growth rate (CAGR) of 5.1%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of global hand towel is expected to grow to $3.69 billion in 2027 at a CAGR of 4.5%.

The increasing awareness about hygiene in countries across the world is a key factor driving the growth of the hand towel market. Hygiene and sanitation are essential for preventing and controlling the spread of many dangerous human diseases including cholera, diarrhoea, Ebola and recent Corona virus. Regular hand-washing with soap is one of the most effective ways of avoiding or reducing COVID-19 spread without vaccine or cure. According to a recent poll in 2021 among French people, French citizens might be at high risk for viral infections in the form of corona virus (COVID-19) due to a lack of good hygiene practices. Therefore, the increasing awareness about hygiene across the countries is expected to drive the growth of the hand towel market.

Major players in the hand towel market are Kimberly-Clark, Procter & Gamble, SCA, Hengan, Vinda, Asaleo Care, Sofidel, Georgia-Pacific, WEPA, Metsa Tissue, CMPC Tissue, KP Tissue, Cascades and APP.

The commercial places such as hotels, restaurants and workplaces are replacing hand towels with hand dryers, restraining the growth of hand towels market. The growing environmental concern to save trees led to adoption of hand dryers as hand towels require enormous amount of pulp from the trees to manufacture hand towels. According to the study by The Slate and Climate conservancy, using hand dryers is a greener choice and emit less greenhouse gases that emits 9 to 40 grams of carbon dioxide when compared with hand towels, which emits 56 grams of carbon dioxide. Also, with advancements in technology, more eco-friendly hand dryers are launched which consume less electricity. For instance, in 2021, Excel Dryer has launched XLERATOReco which is one of the most environmentally friendly hand dryers as it consumes only 500 watts and can dry up hands in 10 seconds without any heat. Therefore, hand dryers are a big threat to hand towel market and this can impact the market growth of hand towel during the forecast period.

The manufacturers of forest-friendly paper towels are gaining traction. Forest-friendly paper towels are those that are manufactured without the cutting down of forests. These papers are made from a mixture of bamboo and sugarcane. For instance, Who Gives A Crap, a paper towel manufacturer, specializing in environmentally friendly, zero waste, safe, and plastic-free household products, manufactures environmentally friendly paper kitchen towels that are made of tree-free products and give value to money. They are super durable 2-ply towels that can clean-up very well.

In March 2021, Lucart S.p.A., an Italy-based manufacturer of tissue paper and related products, acquired Essential Supply Products Ltd for an undisclosed amount. This deal is expected to be a significant step for the Lucart Group's future development. Essential Supply Products' position, market, and product range bring important synergies to other Lucart Group entities, and as the UK is the second-largest market for tissue paper products, this strategic acquisition would allow Lucart to increase its presence in Great Britain. Essential Supply Products Ltd is a UK-based manufacturer and supplier of disposable paper tissue products.

Asia-Pacific was the largest region in the hand towel market in 2022. North America was the second largest region in the global hand towel market share. The regions covered in the global hand towel market analysis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa.

The countries covered in the hand towel market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK and USA.

The hand towel market consists of sales cotton, lyocell, linen, and synthetic microfibers. Values in this market are factory gate values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

The hand towel market research report is one of a series of new reports from The Business Research Company that provides hand towel market statistics, including hand towel industry global market size, regional shares, competitors with a hand towel market share, detailed hand towel market segments, market trends and opportunities, and any further data you may need to thrive in the hand towel industry. This hand towel market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

    Table Of Contents

    1. Executive Summary

    2. Hand Towels Market Characteristics

    3. Hand Towels Market Trends And Strategies

    4. Hand Towels Market – Macro Economic Scenario

    4.1 COVID-19 Impact On Hand Towels Market

    4.2 Ukraine-Russia War Impact On Hand Towels Market

    4.3 Impact Of High Inflation On Hand Towels Market

    5. Hand Towels Market Size And Growth

    5.1. Global Hand Towels Historic Market, 2017-2022, $ Billion

    5.1.1. Drivers Of The Market

    5.1.2. Restraints On The Market

    5.2. Global Hand Towels Forecast Market, 2022 - 2027F, 2027F, 2032F, $ Billion

    5.2.1. Drivers Of The Market

    5.2.2. Restraints On the Market

    6. Hand Towels Market Segmentation

    6.1. Global Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion

    Rolled Paper Towels

    Boxed Paper Towels

    Multifold Paper Towel

    6.2. Global Hand Towels Market, Segmentation By Application, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion

    Residential

    Commercial

    6.3. Global Hand Towels Market, Segmentation By Distribution Channel, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion

    Supermarkets And Hypermarkets

    Convenience Stores

    Speciality Stores

    Online Channels

    Other Distribution Channels

    7. Hand Towels Market Regional And Country Analysis

    7.1. Global Hand Towels Market, Split By Region, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion

    7.2. Global Hand Towels Market, Split By Country, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion

    8. Asia-Pacific Hand Towels Market

    8.1. Asia-Pacific Hand Towels Market Overview

    Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies

    8.2. Asia-Pacific Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion

    9. China Hand Towels Market

    9.1. China Hand Towels Market Overview

    9.2. China Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F,$ Billion

    10. India Hand Towels Market

    10.1. India Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion

    11. Japan Hand Towels Market

    11.1. Japan Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion

    12. Australia Hand Towels Market

    12.1. Australia Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion

    13. Indonesia Hand Towels Market

    13.1. Indonesia Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion

    14. South Korea Hand Towels Market

    14.1. South Korea Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion

    15. Western Europe Hand Towels Market

    15.1. Western Europe Hand Towels Market Overview

    15.2. Western Europe Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion

    16. UK Hand Towels Market

    16.1. UK Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion

    17. Germany Hand Towels Market

    17.1. Germany Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion

    18. France Hand Towels Market

    18.3. France Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion

    19. Eastern Europe Hand Towels Market

    19.1. Eastern Europe Hand Towels Market Overview

    19.2. Eastern Europe Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion

    20. Russia Hand Towels Market

    20.1. Russia Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion

    21. North America Hand Towels Market

    21.1. North America Hand Towels Market Overview

    21.2. North America Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion

    22. USA Hand Towels Market

    22.1. USA Hand Towels Market Overview

    22.2. USA Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion

    23. South America Hand Towels Market

    23.1. South America Hand Towels Market Overview

    23.2. South America Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion

    24. Brazil Hand Towels Market

    24.1. Brazil Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion

    25. Middle East Hand Towels Market

    25.1. Middle East Hand Towels Market Overview

    25.2. Middle East Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion

    26. Africa Hand Towels Market

    26.1. Africa Hand Towels Market Overview

    26.2. Africa Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion

    27. Hand Towels Market Competitive Landscape And Company Profiles

    27.1. Hand Towels Market Competitive Landscape

    27.2. Hand Towels Market Company Profiles

    27.2.1. Kimberly-Clark

    27.2.1.1. Overview

    27.2.1.2. Products and Services

    27.2.1.3. Strategy

    27.2.1.4. Financial Performance

    27.2.2. Procter & Gamble

    27.2.2.1. Overview

    27.2.2.2. Products and Services

    27.2.2.3. Strategy

    27.2.2.4. Financial Performance

    27.2.3. SCA

    27.2.3.1. Overview

    27.2.3.2. Products and Services

    27.2.3.3. Strategy

    27.2.3.4. Financial Performance

    27.2.4. Hengan

    27.2.4.1. Overview

    27.2.4.2. Products and Services

    27.2.4.3. Strategy

    27.2.4.4. Financial Performance

    27.2.5. Vinda

    27.2.5.1. Overview

    27.2.5.2. Products and Services

    27.2.5.3. Strategy

    27.2.5.4. Financial Performance

    29. Key Mergers And Acquisitions In The Hand Towels Market

    29. Hand Towels Market Future Outlook and Potential Analysis

    30. Appendix

    30.1. Abbreviations

    30.2. Currencies

    30.3. Historic And Forecast Inflation Rates

    30.4. Research Inquiries

    30.5. The Business Research Company

    30.6. Copyright And Disclaimer

List Of Tables

    Table 1: Global Historic Market Growth, 2017-2022, $ Billion
  • Table 2: Global Forecast Market Growth, 2022 - 2027F, 2027F, 2032F, $ Billion
  • Table 3: Global Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Table 4: Global Hand Towels Market, Segmentation By  Application, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Table 5: Global Hand Towels Market, Segmentation By Distribution Channel, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Table 6: Global Hand Towels Market, Split By Region, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Table 7: Global Hand Towels Market, Split By Country, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Table 8: Asia-Pacific, Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Table 9: China, Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Table 10: India, Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Table 11: Japan, Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Table 12: Australia, Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Table 13: Indonesia, Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Table 14: South Korea, Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Table 15: Western Europe, Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Table 16: UK, Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Table 17: Germany, Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Table 18: France, Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Table 19: Eastern Europe, Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Table 20: Russia, Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Table 21: North America, Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Table 22: USA, Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Table 23: South America, Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Table 24: Brazil, Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Table 25: Middle East, Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Table 26: Africa, Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Table 27: Kimberly-Clark Financial Performance
  • Table 28: Procter & Gamble Financial Performance
  • Table 29: SCA Financial Performance
  • Table 30: Hengan Financial Performance
  • Table 31: Vinda Financial Performance

List Of Figures

    Figure 1: Global Historic Market Growth, 2017-2022, $ Billion
  • Figure 2: Global Forecast Market Growth, 2022 - 2027F, 2027F, 2032F, $ Billion
  • Figure 3: Global Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Figure 4: Global Hand Towels Market, Segmentation By  Application, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Figure 5: Global Hand Towels Market, Segmentation By Distribution Channel, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Figure 6: Global Hand Towels Market, Split By Region, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Figure 7: Global Hand Towels Market, Split By Country, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Figure 8: Asia-Pacific, Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Figure 9: China, Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Figure 10: India, Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Figure 11: Japan, Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Figure 12: Australia, Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Figure 13: Indonesia, Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Figure 14: South Korea, Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Figure 15: Western Europe, Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Figure 16: UK, Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Figure 17: Germany, Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Figure 18: France, Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Figure 19: Eastern Europe, Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Figure 20: Russia, Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Figure 21: North America, Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Figure 22: USA, Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Figure 23: South America, Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Figure 24: Brazil, Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Figure 25: Middle East, Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Figure 26: Africa, Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Figure 27: Kimberly-Clark Financial Performance
  • Figure 28: Procter & Gamble Financial Performance
  • Figure 29: SCA Financial Performance
  • Figure 30: Hengan Financial Performance
  • Figure 31: Vinda Financial Performance
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