Hand Towel Global Market Report 2022 – By Product Type (Rolled Paper Towels, Boxed Paper Towels, Multifold Paper Towel), By Application (Residential, Commercial), By Distribution Channel (Supermarkets And Hypermarkets, Convenience Stores, Speciality Stores, Online Channels, Other Distribution Channels) – Market Size, Trends, And Global Forecast 2022-2026

Starting Price : $4000.00 | Pages : 200 | Published : March 2022 | SKU CODE : 7399 | Delivery Time: 2-3 business days | Format :


The hand towel market consists of sales of hand towel, which is a rectangular piece of absorbent paper made from tissue paper instead of cloth. Paper towels soak up water because they are loosely woven which enables water to travel between them, even against gravity (capillary effect). Paper towels can be individually packed (as stacks of folded towels or held coiled) or come in rolls. Paper towels have similar purposes to conventional towels, such as drying hands, wiping the hands or face, wiping windows, dusting, and cleaning up spills.

The main product types of hand towel are rolled paper towels, boxed paper towels, multifold paper towel. Multifold towels are paper hand towels that are folded in three layers in the shape of an accordion. Before being folded, these 1-ply towels are about 9.2 inches by 9.4 inches in sheet size. It is distributed through supermarkets and hypermarkets, convenience stores, speciality stores, online channels, others and used for residential and commercial applications.

The global hand towel market size is expected to grow from $2.72 billion in 2021 to $2.79 billion in 2022 at a compound annual growth rate (CAGR) of 2.7%. The hand towels market is expected to grow to $2.9 billion in 2026 at a CAGR of 1%.

The increasing awareness about hygiene in countries across the world is a key factor driving the growth of the hand towels market. Hygiene and sanitation are essential for preventing and controlling the spread of many dangerous human diseases including cholera, diarrhoea, Ebola and recent Coronavirus. Regular hand-washing with soap is one of the most effective ways of avoiding or reducing COVID-19 spread without vaccine or cure. According to a recent poll in 2021 among French people, French citizens might be at high risk for viral infections in the form of coronavirus (COVID-19) due to a lack of good hygiene practices. Therefore, the increasing awareness about hygiene across the countries is expected to drive the growth of the hand towels market.

The commercial places such as hotels, restaurants and workplaces are replacing hand towels with hand dryers, restraining the growth of hand towels market. The growing environmental concern to save trees led to adoption of hand dryers as hand towels require enormous amount of pulp from the trees to manufacture hand towels. According to the study by The Slate and Climate conservancy, using hand dryers is a greener choice and emit less greenhouse gases that emits 9 to 40 grams of carbon dioxide when compared with hand towels, which emits 56 grams of carbon dioxide. Also, with advancements in technology, more eco-friendly hand dryers are launched which consume less electricity. For instance, in 2021, Excel Dryer has launched XLERATOReco which is one of the most environmentally friendly hand dryers as it consumes only 500 watts and can dry up hands in 10 seconds without any heat. Therefore, hand dryers are a big threat to hand towels market and this can impact the market growth of hand towels during the forecast period.

The manufactures of forest-friendly paper towels are gaining traction. Forest-friendly paper towels are those that are manufactured without the cutting down of forests. These papers are made from a mixture of bamboo and sugarcane. For instance, Who Gives A Crap, a paper towel manufacturer, specializing in environmentally friendly, zero waste, safe and plastic-free household products, manufactures environmentally friendly paper kitchen towels that are made of tree-free products and give value to money. They are super durable 2-ply towels that can clean-up very well.

In September 2019, Cascades, a leading Canadian company that manufactures packaging and tissue products acquired the assets of Orchids Paper Products for $207 million in cash. This acquisition will benefit Cascades in its strategic long-term growth plan in tissue platform. It will enhance the ability to serve customers, increase the quality of the products, and improve the profitability of the company. Orchids Paper Products is a consumer products company based out of the USA that produces and markets paper towels, bathroom tissue, paper napkins, and other related products.

Major players in the hand towel market are Kimberly-Clark, Procter & Gamble, SCA, Hengan, Vinda, Asaleo Care, Sofidel, Georgia-Pacific, WEPA, Metsa Tissue, CMPC Tissue, KP Tissue, Cascades and APP.

Asia Pacific was the largest region in the hand towel market in 2021. North America was the second largest region in the hand towel market. The regions covered in the hand towel market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the hand towel market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK and USA.

The global hand towel market is segmented -

1) By Product Type: Rolled Paper Towels, Boxed Paper Towels, Multifold Paper Towel

2) By Application: Residential, Commercial

3) By Distribution Channel: Supermarkets and Hypermarkets, Convenience Stores, Speciality Stores, Online Channels, Others

    Table Of Contents

    1. Executive Summary

    2. Hand Towels Market Characteristics

    3. Hand Towels Market Trends And Strategies

    4. Impact Of COVID-19 On Hand Towels

    5. Hand Towels Market Size And Growth

    5.1. Global Hand Towels Historic Market, 2016-2021, $ Billion

    5.1.1. Drivers Of The Market

    5.1.2. Restraints On The Market

    5.2. Global Hand Towels Forecast Market, 2021 - 2026F, 2026F, 2031F, $ Billion

    5.2.1. Drivers Of The Market

    5.2.2. Restraints On the Market

    6. Hand Towels Market Segmentation

    6.1. Global Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion

    Rolled Paper Towels

    Boxed Paper Towels

    Multifold Paper Towel

    6.2. Global Hand Towels Market, Segmentation By  Application, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion

    Residential

    Commercial

    6.3. Global Hand Towels Market, Segmentation By Distribution Channel, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion

    Supermarkets And Hypermarkets

    Convenience Stores

    Speciality Stores

    Online Channels

    Other Distribution Channels

    7. Hand Towels Market Regional And Country Analysis

    7.1. Global Hand Towels Market, Split By Region, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion

    7.2. Global Hand Towels Market, Split By Country, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion

    8. Asia-Pacific Hand Towels Market  

    8.1. Asia-Pacific Hand Towels Market Overview  

    Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies

    8.2. Asia-Pacific Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion

    9. China Hand Towels Market  

    9.1. China Hand Towels Market Overview  

    9.2. China Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F,$ Billion

    10. India Hand Towels Market  

    10.1. India Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion

    11. Japan Hand Towels Market  

    11.1. Japan Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion

    12. Australia Hand Towels Market  

    12.1. Australia Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion

    13. Indonesia Hand Towels Market  

    13.1. Indonesia Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion

    14. South Korea Hand Towels Market  

    14.1. South Korea Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion

    15. Western Europe Hand Towels Market  

    15.1. Western Europe Hand Towels Market Overview

    15.2. Western Europe Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion

    16. UK Hand Towels Market  

    16.1. UK Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion

    17. Germany Hand Towels Market  

    17.1. Germany Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion

    18. France Hand Towels Market  

    18.3. France Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion

    19. Eastern Europe Hand Towels Market  

    19.1. Eastern Europe Hand Towels Market Overview

    19.2. Eastern Europe Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion

    20. Russia Hand Towels Market  

    20.1. Russia Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion

    21. North America Hand Towels Market  

    21.1. North America Hand Towels Market Overview

    21.2. North America Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion

    22. USA Hand Towels Market  

    22.1. USA Hand Towels Market Overview

    22.2. USA Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion

    23. South America Hand Towels Market  

    23.1. South America Hand Towels Market Overview

    23.2. South America Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion

    24. Brazil Hand Towels Market  

    24.1. Brazil Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion

    25. Middle East Hand Towels Market  

    25.1. Middle East Hand Towels Market Overview

    25.2. Middle East Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion

    26. Africa Hand Towels Market  

    26.1. Africa Hand Towels Market Overview

    26.2. Africa Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion

    27. Hand Towels Market Competitive Landscape And Company Profiles

    27.1. Hand Towels Market Competitive Landscape

    27.2. Hand Towels Market Company Profiles

    27.2.1. Kimberly-Clark

    27.2.1.1. Overview

    27.2.1.2. Products and Services

    27.2.1.3. Strategy

    27.2.1.4. Financial Performance

    27.2.2. Procter & Gamble

    27.2.2.1. Overview

    27.2.2.2. Products and Services

    27.2.2.3. Strategy

    27.2.2.4. Financial Performance

    27.2.3. SCA

    27.2.3.1. Overview

    27.2.3.2. Products and Services

    27.2.3.3. Strategy

    27.2.3.4. Financial Performance

    27.2.4. Hengan

    27.2.4.1. Overview

    27.2.4.2. Products and Services

    27.2.4.3. Strategy

    27.2.4.4. Financial Performance

    27.2.5. Vinda

    27.2.5.1. Overview

    27.2.5.2. Products and Services

    27.2.5.3. Strategy

    27.2.5.4. Financial Performance

    29. Key Mergers And Acquisitions In The Hand Towels Market

    29. Hand Towels Market Future Outlook and Potential Analysis

    30. Appendix

    30.1. Abbreviations

    30.2. Currencies

    30.3. Research Inquiries

    30.4. The Business Research Company

    30.5. Copyright And Disclaimer

List Of Tables

    Table 1: Global Historic Market Growth, 2016-2021, $ Billion
  • Table 2: Global Forecast Market Growth, 2021 - 2026F, 2026F, 2031F, $ Billion
  • Table 3: Global Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Table 4: Global Hand Towels Market, Segmentation By  Application, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Table 5: Global Hand Towels Market, Segmentation By Distribution Channel, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Table 6: Global Hand Towels Market, Split By Region, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Table 7: Global Hand Towels Market, Split By Country, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Table 8: Asia-Pacific, Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Table 9: China, Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Table 10: India, Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Table 11: Japan, Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Table 12: Australia, Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Table 13: Indonesia, Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Table 14: South Korea, Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Table 15: Western Europe, Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Table 16: UK, Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Table 17: Germany, Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Table 18: France, Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Table 19: Eastern Europe, Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Table 20: Russia, Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Table 21: North America, Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Table 22: USA, Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Table 23: South America, Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Table 24: Brazil, Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Table 25: Middle East, Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Table 26: Africa, Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Table 27: Kimberly-Clark Financial Performance
  • Table 28: Procter & Gamble Financial Performance
  • Table 29: SCA Financial Performance
  • Table 30: Hengan Financial Performance
  • Table 31: Vinda Financial Performance

List Of Figures

    Figure 1: Global Historic Market Growth, 2016-2021, $ Billion
  • Figure 2: Global Forecast Market Growth, 2021 - 2026F, 2026F, 2031F, $ Billion
  • Figure 3: Global Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Figure 4: Global Hand Towels Market, Segmentation By  Application, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Figure 5: Global Hand Towels Market, Segmentation By Distribution Channel, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Figure 6: Global Hand Towels Market, Split By Region, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Figure 7: Global Hand Towels Market, Split By Country, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Figure 8: Asia-Pacific, Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Figure 9: China, Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Figure 10: India, Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Figure 11: Japan, Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Figure 12: Australia, Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Figure 13: Indonesia, Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Figure 14: South Korea, Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Figure 15: Western Europe, Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Figure 16: UK, Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Figure 17: Germany, Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Figure 18: France, Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Figure 19: Eastern Europe, Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Figure 20: Russia, Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Figure 21: North America, Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Figure 22: USA, Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Figure 23: South America, Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Figure 24: Brazil, Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Figure 25: Middle East, Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Figure 26: Africa, Hand Towels Market, Segmentation By Product Type, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Figure 27: Kimberly-Clark Financial Performance
  • Figure 28: Procter & Gamble Financial Performance
  • Figure 29: SCA Financial Performance
  • Figure 30: Hengan Financial Performance
  • Figure 31: Vinda Financial Performance
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