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Kitchen Towel Global Market Report 2022 – By Product (Cloth-Based, Paper-Based), By End-Use Sector (Commercial, Residential), By Distribution Channel (Supermarkets And Hypermarkets, Convenience Stores, Online Stores, Other Distribution Channels) – Market Size, Trends, And Global Forecast 2022-2026

Starting Price : $4000.00 | Pages : 200 | Published : October 2022 | SKU CODE : 7414 | Delivery Time: 2-3 business days | Format :


The kitchen towel market consists of sales of kitchen towels, it is a multi-functional product that is employed for a wide range of purposes, such as drying hands, keeping the kitchen spotless, and cleaning dishes, knives, cutting boards, and other kitchen items. The market consists of revenue generated by the Kitchen towel including all the equipment manufactured by utilizing cotton, linen, microfiber, and paper.

The main product types of kitchen towels are cloth-based and paper-based. Cloth-based kitchen towels are made up of linen, terry, and cotton cloth. It is distributed through supermarkets and hypermarkets, convenience stores, online stores, and others that are used by commercial and residential users.

The kitchen towel market research report is one of a series of new reports from The Business Research Company that provides kitchen towel market statistics, including kitchen towel industry global market size, regional shares, competitors with a kitchen towel market share, detailed kitchen towel market segments, market trends and opportunities, and any further data you may need to thrive in the kitchen towel industry. This kitchen towel market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The global kitchen towel market grew from $2.25 billion in 2021 to $2.34 billion in 2022 at a compound annual growth rate (CAGR) of 3.9%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, surge in commodity prices, and supply chain disruptions, effecting many markets across the globe. The kitchen towel market is expected to grow to $2.37 billion in 2026 at a CAGR of 0.3%.

Due to the growing lifestyle needs of the rising urban population, demand for high-quality home and personal care products has grown exponentially, thus driving the kitchen towels market. According to WHO, the global urban population grew by 1.84% in 2021 and is expected to grow by 1.63% per year between 2021 and 2025, and 1.44% per year between 2025 and 2030. A rising urban population coupled with increasing disposable incomes is catalyzing the demand for personal care products such as kitchen towels. Moreover, their penetration in emerging markets is also increasing as a result of westernization and globalization.

Inflation in raw material prices is one of the major constraints for declining market growth. Many vendors use cellulose fiber to make paper-based towels, in the form of kraft pulp or fibre recycled from recycled waste paper. Market forces like demand and supply of raw materials affect costs which impact selling prices when combined with energy and transport costs. In the year 2019, in India, the wholesale price index (WPI) for pulp, paper, and paperboard was 129.3, which indicates that the prices for this commodity increased by about 29.3% from the base year of 2012. Therefore, such factors can restrain the market growth of the kitchen towels market.

Private labels offer low-cost manufacturing products that allow them to offer a wide range of products at competitive prices. As a result, they have a superior market penetration that has been affecting the other vendors in the market. Private brands account for nearly 80% of the market in Western Europe. Accrol is the leading supplier to the private label market, which is growing at over 8% year on year. In 2019, kitchen towel private label share is 47% while the branded share is 53%. Innovation and constant marketing within this market are of utmost importance. The emerging trends within this segment such as increased absorption, new prints, and environmentally friendly goods have been adopted by private labels.

Major players in the kitchen towel market are Kimberly-Clark Corporation, Koch Industries, Inc., Procter and Gamble Corporation, WEPA Professional GmbH, Svenska Cellulosa Aktiebolaget, Wausau Paper Corp. (Tork US), Accrol Group Holdings Plc, Aldar Tissues, Rodriquez Pty, and Towel Depot.

Asia Pacific was the largest region in the kitchen towel market in 2021. North America was the second largest region in the kitchen towel market. The regions covered in the kitchen towel  report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the kitchen towel market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK and USA.

The global kitchen towel market is segmented -

1) By Product: Cloth-Based, Paper-Based

2) By End-Use Sector:  Commercial, Residential

3) By Distribution Channel: Supermarkets And Hypermarkets, Convenience Stores, Online Stores, Other Distribution Channels

    Table Of Contents

    1. Executive Summary

    2. Kitchen Towel Market Characteristics

    3. Kitchen Towel Market Trends And Strategies

    4. Kitchen Towel Market – Macro Economic Scenario

    4.1 COVID-19 Impact On Kitchen Towel Market

    4.2 Ukraine-Russia War Impact On Kitchen Towel Market

    4.3 Impact Of High Inflation On Kitchen Towel Market

    5. Kitchen Towel Market Size And Growth

    5.1. Global Kitchen Towel Historic Market, 2016-2021, $ Billion

    5.1.1. Drivers Of The Market

    5.1.2. Restraints On The Market

    5.2. Global Kitchen Towel Forecast Market, 2021 - 2026F, 2026F, 2031F, $ Billion

    5.2.1. Drivers Of The Market

    5.2.2. Restraints On the Market

    6. Kitchen Towel Market Segmentation

    6.1. Global Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion

    Cloth-Based

    Paper-Based

    6.2. Global Kitchen Towel Market, Segmentation By End-Use Sector, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion

    Commercial

    Residential

    6.3. Global Kitchen Towel Market, Segmentation  By Distribution Channel, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion

    Supermarkets And Hypermarkets

    Convenience Stores

    Online Stores

    Other Distribution Channels

    7. Kitchen Towel Market Regional And Country Analysis

    7.1. Global Kitchen Towel Market, Split By Region, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion

    7.2. Global Kitchen Towel Market, Split By Country, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion

    8. Asia-Pacific Kitchen Towel Market  

    8.1. Asia-Pacific Kitchen Towel Market Overview  

    Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies

    8.2. Asia-Pacific Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion

    9. China Kitchen Towel Market  

    9.1. China Kitchen Towel Market Overview  

    9.2. China Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F,$ Billion

    10. India Kitchen Towel Market  

    10.1. India Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion

    11. Japan Kitchen Towel Market  

    11.1. Japan Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion

    12. Australia Kitchen Towel Market  

    12.1. Australia Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion

    13. Indonesia Kitchen Towel Market  

    13.1. Indonesia Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion

    14. South Korea Kitchen Towel Market  

    14.1. South Korea Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion

    15. Western Europe Kitchen Towel Market  

    15.1. Western Europe Kitchen Towel Market Overview

    15.2. Western Europe Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion

    16. UK Kitchen Towel Market  

    16.1. UK Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion

    17. Germany Kitchen Towel Market  

    17.1. Germany Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion

    18. France Kitchen Towel Market  

    18.3. France Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion

    19. Eastern Europe Kitchen Towel Market  

    19.1. Eastern Europe Kitchen Towel Market Overview

    19.2. Eastern Europe Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion

    20. Russia Kitchen Towel Market  

    20.1. Russia Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion

    21. North America Kitchen Towel Market  

    21.1. North America Kitchen Towel Market Overview

    21.2. North America Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion

    22. USA Kitchen Towel Market  

    22.1. USA Kitchen Towel Market Overview

    22.2. USA Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion

    23. South America Kitchen Towel Market  

    23.1. South America Kitchen Towel Market Overview

    23.2. South America Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion

    24. Brazil Kitchen Towel Market  

    24.1. Brazil Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion

    25. Middle East Kitchen Towel Market  

    25.1. Middle East Kitchen Towel Market Overview

    25.2. Middle East Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion

    26. Africa Kitchen Towel Market  

    26.1. Africa Kitchen Towel Market Overview

    26.2. Africa Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion

    27. Kitchen Towel Market Competitive Landscape And Company Profiles

    27.1. Kitchen Towel Market Competitive Landscape

    27.2. Kitchen Towel Market Company Profiles

    27.2.1. Kimberly-Clark Corporation

    27.2.1.1. Overview

    27.2.1.2. Products and Services

    27.2.1.3. Strategy

    27.2.1.4. Financial Performance

    27.2.2. Koch Industries, Inc.

    27.2.2.1. Overview

    27.2.2.2. Products and Services

    27.2.2.3. Strategy

    27.2.2.4. Financial Performance

    27.2.3. Procter and Gamble Corporation

    27.2.3.1. Overview

    27.2.3.2. Products and Services

    27.2.3.3. Strategy

    27.2.3.4. Financial Performance

    27.2.4. WEPA Professional GmbH

    27.2.4.1. Overview

    27.2.4.2. Products and Services

    27.2.4.3. Strategy

    27.2.4.4. Financial Performance

    27.2.5. Svenska Cellulosa Aktiebolaget

    27.2.5.1. Overview

    27.2.5.2. Products and Services

    27.2.5.3. Strategy

    27.2.5.4. Financial Performance

    29. Key Mergers And Acquisitions In The Kitchen Towel Market

    29. Kitchen Towel Market Future Outlook and Potential Analysis

    30. Appendix

    30.1. Abbreviations

    30.2. Currencies

    30.3. Historic And Forecast Inflation Rates

    30.4. Research Inquiries

    30.5. The Business Research Company

    30.6. Copyright And Disclaimer

List Of Tables

    Table 1: Global Historic Market Growth, 2016-2021, $ Billion
  • Table 2: Global Forecast Market Growth, 2021 - 2026F, 2026F, 2031F, $ Billion
  • Table 3: Global Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Table 4: Global Kitchen Towel Market, Segmentation By End-Use Sector, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Table 5: Global Kitchen Towel Market, Segmentation  By Distribution Channel, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Table 6: Global Kitchen Towel Market, Split By Region, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Table 7: Global Kitchen Towel Market, Split By Country, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Table 8: Asia-Pacific, Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Table 9: China, Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Table 10: India, Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Table 11: Japan, Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Table 12: Australia, Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Table 13: Indonesia, Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Table 14: South Korea, Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Table 15: Western Europe, Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Table 16: UK, Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Table 17: Germany, Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Table 18: France, Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Table 19: Eastern Europe, Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Table 20: Russia, Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Table 21: North America, Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Table 22: USA, Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Table 23: South America, Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Table 24: Brazil, Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Table 25: Middle East, Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Table 26: Africa, Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Table 27: Kimberly-Clark Corporation Financial Performance
  • Table 28: Koch Industries, Inc. Financial Performance
  • Table 29: Procter and Gamble Corporation Financial Performance
  • Table 30: WEPA Professional GmbH Financial Performance
  • Table 31: Svenska Cellulosa Aktiebolaget Financial Performance

List Of Figures

    Figure 1: Global Historic Market Growth, 2016-2021, $ Billion
  • Figure 2: Global Forecast Market Growth, 2021 - 2026F, 2026F, 2031F, $ Billion
  • Figure 3: Global Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Figure 4: Global Kitchen Towel Market, Segmentation By End-Use Sector, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Figure 5: Global Kitchen Towel Market, Segmentation  By Distribution Channel, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Figure 6: Global Kitchen Towel Market, Split By Region, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Figure 7: Global Kitchen Towel Market, Split By Country, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Figure 8: Asia-Pacific, Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Figure 9: China, Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Figure 10: India, Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Figure 11: Japan, Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Figure 12: Australia, Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Figure 13: Indonesia, Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Figure 14: South Korea, Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Figure 15: Western Europe, Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Figure 16: UK, Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Figure 17: Germany, Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Figure 18: France, Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Figure 19: Eastern Europe, Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Figure 20: Russia, Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Figure 21: North America, Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Figure 22: USA, Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Figure 23: South America, Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Figure 24: Brazil, Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Figure 25: Middle East, Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Figure 26: Africa, Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2026F, 2031F, $ Billion
  • Figure 27: Kimberly-Clark Corporation Financial Performance
  • Figure 28: Koch Industries, Inc. Financial Performance
  • Figure 29: Procter and Gamble Corporation Financial Performance
  • Figure 30: WEPA Professional GmbH Financial Performance
  • Figure 31: Svenska Cellulosa Aktiebolaget Financial Performance
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