Wi-Fi Analytics Global Market Report 2022 – By Component (Solution, Services), By Deployment (Cloud-Based, On-Premise), By Application (Wi-Fi Presence Analytics, Wi-Fi Marketing Analytics), By Industry Vertical (Retail, Hospitality And Tourism, Sports And Entertainment, Transportation, Healthcare, Other Industry Verticals) – Market Size, Trends, And Global Forecast 2022-2026

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The Wi-Fi analytics market consists of sales of Wi-Fi analytics solutions by entities (organizations, sole traders, and partnerships) that refer to a set of activities collecting and analyzing customer data from Wi-Fi-enabled devices through Wi-Fi access points. Wi-Fi Analytics is data captured through various Wi-Fi access points such as smartphones and laptops. The data is used to report performance indicators including customer traffic, dwell time, and churn likelihood, and also to analyze the behavioral pattern, locations, demographic data, and for digital marketing, which will help the business to improve operations, and enhance marketing trends, and track campaign results.

The main types of components in Wi-Fi analytics are solutions and services. The Wi-Fi analytics solution provides analytical tools to help locations optimize operations and improve marketing performance. The different deployment modes include cloud, and on-premise and are used in various applications such as Wi-Fi presence analytics and Wi-Fi marketing analytics. The several industry verticals include retail, hospitality and tourism, sports and entertainment, transportation, healthcare, and other industry verticals.

The global Wi-Fi analytics market size is expected to grow from $9.36 billion in 2021 to $12.06 billion in 2022 at a compound annual growth rate (CAGR) of 28.8%. The global Wi-Fi analytics market size is expected to grow to $29.46 billion in 2026 at a CAGR of 25.0%.

The rise in the deployment of Wi-Fi connections is significantly contributing to the growth of the Wi-Fi analytics market. A Wi-Fi network is an internet connection shared by a wireless router with multiple devices in a home or business. The deployment of Wi-Fi networks rapidly gaining popularity as more people use laptops, tablets, and smartphones. For instance, according to estimates from the International Telecommunication Union (ITU), there were over 4 billion internet users in 2019 (53.6% of the world population). In addition, Cisco, a US-based networking hardware company forecasts a fourfold increase in Wi-Fi hotspots to 628 million in 2023 in its Annual Internet Report. Therefore, the rapid growth in the deployment of Wi-Fi connections will support the growth of the Wi-Fi analytics market.

Technological advancement has emerged as the key trend gaining popularity in the Wi-Fi Analytics industry. Rapid technical breakthroughs and improvements in Wi-Fi standards have resulted in the creation of dense platforms with many concurrently connecting systems and IoT connections, such as hospitals, airports, and other public transportation places, which necessitate real-time data processing. For instance, in 2020, Blix company, an Australia-based software technology company providing analytics and data-driven marketing products, launched AI-driven CountSmart Technology for Wi-Fi analytics. Blix's innovative Wi-Fi analytics technique analyses every packet of smartphone data, regardless of randomization or encryption, allowing it to make use of all available data. This will increase retail analytics data, which will be used to improve the experience of retail customers.

In August 2020, Cisco Systems Inc., a US-based company that develops, manufactures and sells networking hardware, software, telecommunications equipment, and other high-technology services and products acquired ThousandEyes Inc. for an undisclosed amount. This acquisition will help CISCO Systems improve network and application speed while also providing ThousandEyes with visibility into the internet. ThousandEyes Inc. is a US-based company that offers WiFi and LAN monitoring solutions.

Major players in the Wi-Fi analytics market are Cisco Systems Inc, Skyfii Limited, Purple Wi-Fi, Fortinet Inc., Zebra Technologies, Hughes Network Systems LLC, GoZone WiFi LLC, Aptilo Networks AB, Bloom Intelligence LLC, Cloud4Wi Inc., Retailnext Inc., CommScope, Soft Emirates, Yelp, Wefi, Extreme Networks, Singtel, SpotOn, Aislelabs, and MetTel.

North America was the largest region in the Wi-Fi analytics market in 2021. Asia Pacific is expected to be the fastest-growing region in the global Wi-Fi analytics market during the forecast period. The regions covered in the global Wi-Fi analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the Wi-Fi analytics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, and USA.

The global wi-fi analytics  market is segmented -

1) By Component: Solution, Services

2) By Deployment: Cloud-Based, On-Premise

3) By Application: Wi-Fi Presence Analytics, Wi-Fi Marketing Analytics

4) By Industry Vertical: Retail, Hospitality And Tourism, Sports And Entertainment, Transportation, Healthcare, Other Industry Verticals

    Table Of Contents

    1. Executive Summary

    2. Wi-Fi Analytics  Market Characteristics

    3. Wi-Fi Analytics  Market Trends And Strategies

    4. Impact Of COVID-19 On Wi-Fi Analytics 

    5. Wi-Fi Analytics  Market Size And Growth

    5.1. Global Wi-Fi Analytics  Historic Market, 2016-2021, $ Billion

    5.1.1. Drivers Of The Market

    5.1.2. Restraints On The Market

    5.2. Global Wi-Fi Analytics  Forecast Market, 2021-2026F, 2031F, $ Billion

    5.2.1. Drivers Of The Market

    5.2.2. Restraints On the Market

    6. Wi-Fi Analytics  Market Segmentation

    6.1. Global Wi-Fi Analytics  Market, Segmentation By Component, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    Solution

    Services

    6.2. Global Wi-Fi Analytics  Market, Segmentation By Deployment, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    Cloud-Based

    On-Premise

    6.3. Global Wi-Fi Analytics  Market, Segmentation By Application, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    Wi-Fi Presence Analytics

    Wi-Fi Marketing Analytics

    6.4. Global Wi-Fi Analytics  Market, Segmentation By Industry Vertical, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    Retail

    Hospitality And Tourism

    Sports And Entertainment

    Transportation

    Healthcare

    Other Industry Verticals

    7. Wi-Fi Analytics  Market Regional And Country Analysis

    7.1. Global Wi-Fi Analytics  Market, Split By Region, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    7.2. Global Wi-Fi Analytics  Market, Split By Country, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    8. Asia-Pacific Wi-Fi Analytics  Market

    8.1. Asia-Pacific Wi-Fi Analytics  Market Overview

    Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies

    8.2. Asia-Pacific Wi-Fi Analytics  Market, Segmentation By Component, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    8.3. Asia-Pacific Wi-Fi Analytics  Market, Segmentation By Industry Vertical, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    9. China Wi-Fi Analytics  Market

    9.1. China Wi-Fi Analytics  Market Overview

    9.2. China Wi-Fi Analytics  Market, Segmentation By Component, Historic and Forecast, 2016-2021, 2021-2026F, 2031F,$ Billion

    9.3. China Wi-Fi Analytics  Market, Segmentation By Industry Vertical, Historic and Forecast, 2016-2021, 2021-2026F, 2031F,$ Billion

    10. India Wi-Fi Analytics  Market

    10.1. India Wi-Fi Analytics  Market, Segmentation By Component, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    10.2. India Wi-Fi Analytics  Market, Segmentation By Industry Vertical, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    11. Japan Wi-Fi Analytics  Market

    11.1. Japan Wi-Fi Analytics  Market, Segmentation By Component, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    11.2. Japan Wi-Fi Analytics  Market, Segmentation By Industry Vertical, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    12. Australia Wi-Fi Analytics  Market

    12.1. Australia Wi-Fi Analytics  Market, Segmentation By Component, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    12.2. Australia Wi-Fi Analytics  Market, Segmentation By Industry Vertical, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    13. Indonesia Wi-Fi Analytics  Market

    13.1. Indonesia Wi-Fi Analytics  Market, Segmentation By Component, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    13.2. Indonesia Wi-Fi Analytics  Market, Segmentation By Industry Vertical, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    14. South Korea Wi-Fi Analytics  Market

    14.1. South Korea Wi-Fi Analytics  Market, Segmentation By Component, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    14.2. South Korea Wi-Fi Analytics  Market, Segmentation By Industry Vertical, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    15. Western Europe Wi-Fi Analytics  Market

    15.1. Western Europe Wi-Fi Analytics  Market Overview

    15.2. Western Europe Wi-Fi Analytics  Market, Segmentation By Component, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    15.3. Western Europe Wi-Fi Analytics  Market, Segmentation By Industry Vertical, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    16. UK Wi-Fi Analytics  Market

    16.1. UK Wi-Fi Analytics  Market, Segmentation By Component, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    16.2. UK Wi-Fi Analytics  Market, Segmentation By Industry Vertical, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    17. Germany Wi-Fi Analytics  Market

    17.1. Germany Wi-Fi Analytics  Market, Segmentation By Component, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    17.2. Germany Wi-Fi Analytics  Market, Segmentation By Industry Vertical, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    18. France Wi-Fi Analytics  Market

    18.4. France Wi-Fi Analytics  Market, Segmentation By Component, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    18.5. France Wi-Fi Analytics  Market, Segmentation By Industry Vertical, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    19. Eastern Europe Wi-Fi Analytics  Market

    19.1. Eastern Europe Wi-Fi Analytics  Market Overview

    19.2. Eastern Europe Wi-Fi Analytics  Market, Segmentation By Component, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    19.3. Eastern Europe Wi-Fi Analytics  Market, Segmentation By Industry Vertical, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    20. Russia Wi-Fi Analytics  Market

    20.1. Russia Wi-Fi Analytics  Market, Segmentation By Component, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    20.2. Russia Wi-Fi Analytics  Market, Segmentation By Industry Vertical, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    21. North America Wi-Fi Analytics  Market

    21.1. North America Wi-Fi Analytics  Market Overview

    21.2. North America Wi-Fi Analytics  Market, Segmentation By Component, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    21.3. North America Wi-Fi Analytics  Market, Segmentation By Industry Vertical, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    22. USA Wi-Fi Analytics  Market

    22.1. USA Wi-Fi Analytics  Market Overview

    22.2. USA Wi-Fi Analytics  Market, Segmentation By Component, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    22.3. USA Wi-Fi Analytics  Market, Segmentation By Industry Vertical, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    23. South America Wi-Fi Analytics  Market

    23.1. South America Wi-Fi Analytics  Market Overview

    23.2. South America Wi-Fi Analytics  Market, Segmentation By Component, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    23.3. South America Wi-Fi Analytics  Market, Segmentation By Industry Vertical, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    24. Brazil Wi-Fi Analytics  Market

    24.1. Brazil Wi-Fi Analytics  Market, Segmentation By Component, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    24.2. Brazil Wi-Fi Analytics  Market, Segmentation By Industry Vertical, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    25. Middle East Wi-Fi Analytics  Market

    25.1. Middle East Wi-Fi Analytics  Market Overview

    25.2. Middle East Wi-Fi Analytics  Market, Segmentation By Component, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    25.3. Middle East Wi-Fi Analytics  Market, Segmentation By Industry Vertical, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    26. Africa Wi-Fi Analytics  Market

    26.1. Africa Wi-Fi Analytics  Market Overview

    26.2. Africa Wi-Fi Analytics  Market, Segmentation By Component, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    26.3. Africa Wi-Fi Analytics  Market, Segmentation By Industry Vertical, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    27. Wi-Fi Analytics  Market Competitive Landscape And Company Profiles

    27.1. Wi-Fi Analytics  Market Competitive Landscape

    27.2. Wi-Fi Analytics  Market Company Profiles

    27.2.1. Cisco Systems Inc

    27.2.1.1. Overview

    27.2.1.2. Products and Services

    27.2.1.3. Strategy

    27.2.1.4. Financial Performance

    27.2.2. Skyfii Limited

    27.2.2.1. Overview

    27.2.2.2. Products and Services

    27.2.2.3. Strategy

    27.2.2.4. Financial Performance

    27.2.3. Purple Wi-Fi

    27.2.3.1. Overview

    27.2.3.2. Products and Services

    27.2.3.3. Strategy

    27.2.3.4. Financial Performance

    27.2.4. Fortinet Inc.

    27.2.4.1. Overview

    27.2.4.2. Products and Services

    27.2.4.3. Strategy

    27.2.4.4. Financial Performance

    27.2.5. Zebra Technologies

    27.2.5.1. Overview

    27.2.5.2. Products and Services

    27.2.5.3. Strategy

    27.2.5.4. Financial Performance

    28. Key Mergers And Acquisitions In The Wi-Fi Analytics  Market

    29. Wi-Fi Analytics  Market Future Outlook and Potential Analysis

    30. Appendix

    30.1. Abbreviations

    30.2. Currencies

    30.3. Research Inquiries

    30.4. The Business Research Company

    30.5. Copyright And Disclaimer

List Of Tables

    Table 1: Global Historic Market Growth, 2016-2021, $ Billion
  • Table 2: Global Forecast Market Growth, 2021-2026F, 2031F, $ Billion
  • Table 3: Global Wi-Fi Analytics  Market, Segmentation By Component, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 4: Global Wi-Fi Analytics  Market, Segmentation By Deployment, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 5: Global Wi-Fi Analytics  Market, Segmentation By Application, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 6: Global Wi-Fi Analytics  Market, Segmentation By Industry Vertical, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 7: Global Wi-Fi Analytics  Market, Split By Region, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 8: Global Wi-Fi Analytics  Market, Split By Country, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 9: Asia-Pacific, Wi-Fi Analytics  Market, Segmentation By Component, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 10: Asia-Pacific, Wi-Fi Analytics  Market, Segmentation By Industry Vertical, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 11: China, Wi-Fi Analytics  Market, Segmentation By Component, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 12: China, Wi-Fi Analytics  Market, Segmentation By Industry Vertical, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 13: India, Wi-Fi Analytics  Market, Segmentation By Component, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 14: India, Wi-Fi Analytics  Market, Segmentation By Industry Vertical, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 15: Japan, Wi-Fi Analytics  Market, Segmentation By Component, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 16: Japan, Wi-Fi Analytics  Market, Segmentation By Industry Vertical, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 17: Australia, Wi-Fi Analytics  Market, Segmentation By Component, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 18: Australia, Wi-Fi Analytics  Market, Segmentation By Industry Vertical, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 19: Indonesia, Wi-Fi Analytics  Market, Segmentation By Component, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 20: Indonesia, Wi-Fi Analytics  Market, Segmentation By Industry Vertical, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 21: South Korea, Wi-Fi Analytics  Market, Segmentation By Component, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 22: South Korea, Wi-Fi Analytics  Market, Segmentation By Industry Vertical, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 23: Western Europe, Wi-Fi Analytics  Market, Segmentation By Component, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 24: Western Europe, Wi-Fi Analytics  Market, Segmentation By Industry Vertical, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 25: UK, Wi-Fi Analytics  Market, Segmentation By Component, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 26: UK, Wi-Fi Analytics  Market, Segmentation By Industry Vertical, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 27: Germany, Wi-Fi Analytics  Market, Segmentation By Component, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 28: Germany, Wi-Fi Analytics  Market, Segmentation By Industry Vertical, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 29: France, Wi-Fi Analytics  Market, Segmentation By Component, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 30: France, Wi-Fi Analytics  Market, Segmentation By Industry Vertical, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 31: Eastern Europe, Wi-Fi Analytics  Market, Segmentation By Component, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 32: Eastern Europe, Wi-Fi Analytics  Market, Segmentation By Industry Vertical, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 33: Russia, Wi-Fi Analytics  Market, Segmentation By Component, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 34: Russia, Wi-Fi Analytics  Market, Segmentation By Industry Vertical, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 35: North America, Wi-Fi Analytics  Market, Segmentation By Component, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 36: North America, Wi-Fi Analytics  Market, Segmentation By Industry Vertical, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 37: USA, Wi-Fi Analytics  Market, Segmentation By Component, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 38: USA, Wi-Fi Analytics  Market, Segmentation By Industry Vertical, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 39: South America, Wi-Fi Analytics  Market, Segmentation By Component, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 40: South America, Wi-Fi Analytics  Market, Segmentation By Industry Vertical, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 41: Brazil, Wi-Fi Analytics  Market, Segmentation By Component, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 42: Brazil, Wi-Fi Analytics  Market, Segmentation By Industry Vertical, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 43: Middle East, Wi-Fi Analytics  Market, Segmentation By Component, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 44: Middle East, Wi-Fi Analytics  Market, Segmentation By Industry Vertical, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 45: Africa, Wi-Fi Analytics  Market, Segmentation By Component, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 46: Africa, Wi-Fi Analytics  Market, Segmentation By Industry Vertical, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 47: Cisco Systems Inc Financial Performance
  • Table 48: Skyfii Limited Financial Performance
  • Table 49: Purple Wi-Fi Financial Performance
  • Table 50: Fortinet Inc. Financial Performance
  • Table 51: Zebra Technologies Financial Performance

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