At The Business Research Company, our research methodology is built on a multi-layered intelligence framework that combines secondary research, primary validation, and in-house modelling expertise. This approach ensures that every market estimate, forecast, and insight is grounded in verified data and expert judgment.
Our Integrated Research Framework
Our methodology brings together three complementary research streams, each playing a distinct role in strengthening data accuracy, consistency, and credibility.
Secondary Research: Foundational Market Intelligence
Secondary research forms the base layer of our market analysis, providing structured, comparable datasets across countries and industries.
Key secondary data sources include:
- National statistics and national commerce data
- Company financial databases
- International trade and economic datasets, including:
- UN Comtrade
- EU statistics
- US Bureau of Economic Analysis (BEA)
- IMF and World Bank data
- Industry-specific metrics and macroeconomic indicators
- Public company disclosures, including:
- Annual reports
- Press releases
- Investor presentations
- Industry associations and trade bodies
Primary Research: Market Validation and Expert Insight
Primary research is used to validate assumptions, refine forecasts, and test emerging trends identified through secondary data.
Our primary research program includes interviews and discussions with:
- Industry experts and specialists
- Keynote speakers and thought leaders
- Senior professionals and employees from leading companies
- Other relevant market stakeholders
In-House Research: Modelling, Analysis, and Quality Control
In-house research is where raw data is transformed into decision-ready intelligence. This layer integrates internal expertise, proprietary modelling, and rigorous validation techniques.
Core in-house capabilities include:
- The Global Market Model (GMM)
- Statistical and econometric analysis
- Deep industry and regional knowledge
- Sanity checks across markets, regions, and time series
- Qualitative interpretation of market dynamics
Global Market Model
The Global Market Model is our proprietary, integrated database that combines outputs from secondary, primary, and in-house research.
A consistent taxonomy across 2,500+ markets, 48 countries, and 7 regions
Cross-market and cross-geography comparability
Historic, current, and forecast market
data
Data within the GMM is constructed using:
- Hard data aggregation
- Extrapolation from historic trends
- Regression analysis based on correlated macroeconomic indicators
- Interpolation between verified data points
- Geographic and cross-market comparisons
- Price and volume estimation
- Qualitative inputs from expert research
All data points are triangulated within the model to ensure robustness.
Company Financials and Competitive Landscape Analysis
We track financial and operational data for more than 3,000 companies globally. By aligning company revenues with our standardized market taxonomy.
Cross-validate total market sizes
Assess market concentration and fragmentation
Identify leading and emerging competitors
Market share estimates reflect revenue exposure to the specific market:
- Full revenues are included where companies are market-focused
- Only relevant business divisions are considered for diversified companies
- Where precise market-level revenue data is unavailable, market share is excluded, though significant competitors may still be profiled
This conservative approach prioritises accuracy and transparency.
Statistical Modelling and Data Estimation Techniques
To ensure accuracy and internal alignment, we apply extensive statistical testing and modelling techniques, including:
Correlation analysis
Filling data gaps using GDP, population, and sector-specific value-added metrics
Regression modelling
Based on statistically correlated markets and historical relationships
Extrapolation
Filling data gaps using GDP, population, and sector-specific value-added metrics
Comparative analysis
Benchmarking against related markets and geographies
Alignment checks
Reconciling sub-markets with total markets, and country-level data with regional and global aggregates
Hundreds of statistical tests are run to identify the strongest relationships between market indicators and macroeconomic datasets.
Expert Validation and Research Governance
Our data and forecasts are supported by thousands of expert interviews conducted annually with senior executives and industry specialists across global markets.
Research is managed by a global team of 100+ Research Consultants across 28+ countries, each trained in:
- Structured research methodologies
- Ethical research practices
Training frameworks align with established standards set by the Market Research Society and the Association of Internet Researchers.
Transparent Referencing and Traceability
We place strong emphasis on data credibility and audit-ability. Our unique end-noted referencing system enables users to trace market values, forecasts, and analytical conclusions back to their original data sources.
This ensures clarity, accountability, and confidence in every insight delivered.
