The AdTech Market Overview 2025 report reveals that the market size has grown significantly over the past few years, with projections indicating further expansion.
What are the Historical Growth Trends in the AdTech Market?
The market size of AdTech has seen substantial growth in recent years. It is projected to increase from $731.14 billion in 2024 to $795.41 billion in 2025, demonstrating a compound annual growth rate (CAGR) of 8.8%.
What are the 2025 Market Projections: Forecasted Size & Growth Rate for the AdTech Industry?
The AdTech market is projected to reach a market size of $1153.39 billion in 2029, with a Compound Annual Growth Rate (CAGR) of 9.7%.
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What are the Key Growth Drivers Fueling the AdTech Market?
The key drivers in the adtech market are:
• Privacy regulations and compliance driving changes
• Emergence of new ad formats
• Incorporation of AI and machine learning in ad technology
• The increasing dominance of video advertising and cross-channel advertising solutions
Global Market Segmentation: Identifying Major AdTech Industry Segments
The adtech market covered in this report is segmented –
1) By Product Type: Web-based, Cloud-Based, On-Premise, Other Products
2) By Solution: Demand-Side Platforms (DSPs), Supply-Side Platforms (SSPs), Ad Networks, Data Management Platforms (DMPs), Others Solutions
3) By Advertising Type: Programmatic Advertising, Search Advertising, Display Advertising, Mobile Advertising, Email marketing, Native Advertising, Others Advertisings
4) By Application: Large Enterprises, Small And Medium-Sized Enterprises (SMEs), Other Applications
5) By Industry Vertical: Media And Entertainment, BFSI(Banking, Financial Services And Insurance), Education, Retail And Consumer Goods, IT And Telecom, Healthcare, Others Industry Verticals
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What are the Emerging Trends Shaping the Future of the AdTech Market?
The key trends in the adtech market are:
• The resurgence of contextual advertising is a significant emerging trend.
• The use of blockchain for increased ad transparency is shaping the future of the adtech market.
• Dynamic Creative Optimization (DCO) is being increasingly used in the adtech sector.
• Shifting ad budgets to connected TV (CTV) is an emerging trend in the market.
Who Are the Top Competitors & Leading Players in the AdTech Market?
Major companies in the adtech market are:
• Google LLC
• Meta Platforms Inc.
• Oracle Corporation
• Criteo SA
• Adobe Inc.
• Amazon.com Inc.
• The Trade Desk
• Alibaba Group Holding Limited
• Salesforce Inc.
• Telaria Inc.
• Mobvista Co. Ltd.
• Magnet Digital.io
• Microsoft Incorporation
• WPP plc
• Omnicom Group Inc.
• The Interpublic Group of Companies Inc.
• MediaMath Inc.
• 4INFO Inc.
• Adtile Technologies Incorporated
• Afilias Inc.
• Xandr Inc.
• mBlox Inc.
• Media.net
• Metaverse Mod Squad Inc.
• Neustar Inc.
• Newsmax Media Inc.
• OpenMarket Inc.
• OpenX Technologies Inc.
• OrangeSoda Inc.
• Proxim.ai Inc.
• Quantcast Corporation
• Magnite Inc.
• Taboola Inc.
• StackAdapt Inc.
Regional Dominance: Which Area Leads the Global Template Market?
North America was the largest region in the Ad tech market in 2024
