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AdTech Global Market Report 2025
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Global AdTech Market Report 2025

Report Price : $4490.00

Pages : 200

Format : PDF

Published : December 2025

Delivery Time : 2-3 Business Days

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AdTech Global Market Report 2025

By Product Type (Web-based, Cloud-based, On-premise, Other Products ), By Solution (Demand-side Platforms (DSPs), Supply-side Platforms (SSPs), Ad Networks, Data Management Platforms (DMPs), Others Solutions), By Advertising Type (Programmatic Advertising, Search Advertising, Display Advertising, Mobile Advertising, Email Marketing, Native Advertising, Others Advertisings), By Application (Large Enterprises, Small and Medium-sized Enterprises (SMEs), Other Applications), By Industry Vertical (Media And Entertainment, BFSI (Banking, Financial Services and Insurance), Education, Retail And Consumer Goods, IT And Telecom, Healthcare, Others Industry Verticals) – Market Size, Trends, And Global Forecast 2025-2034

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

AdTech Market Definition

Advertising technology, commonly known as ad tech, is a collective term for the tools and software advertisers use to reach audiences, conduct digital advertising campaigns, and analyze their effectiveness. Adtech focuses to develop data-driven marketing tactics that are personalized to match the target audience.

The main product types of the ad tech market are web-based, cloud-based, on-premise, and others. A web-based system allows users to access a software system via a computer and an internet connection. Using web-based advertising technology, multiple users can access the same version of an application. The various solutions include demand-side platforms (DSPs), supply-side platforms (SSPs), ad networks, data management platforms (DMPs), and others. The various advertising types include programmatic advertising, search advertising, display advertising, mobile advertising, email marketing, native advertising, and others. These are applied in various applications such as large enterprises, small and medium-sized enterprises (SMEs), and others, and are used by various industry verticals such as media and entertainment, BFSI (banking, financial services, and insurance), education, retail, and consumer goods, IT and telecom, healthcare, and others.

AdTech Global Market Report 2025 Market Size and growth rate 2025 to 2029: Graph

AdTech Market Size 2025 And Growth Rate

The AdTech market size has grown strongly in recent years. It will grow from $731.14 billion in 2024 to $795.41 billion in 2025 at a compound annual growth rate (CAGR) of 8.8%. The growth in the historic period can be attributed to digital advertising growth, targeted advertising, data analytics and insights, programmatic advertising, mobile advertising surge.

AdTech Market Growth Forecast

The AdTech market size is expected to see strong growth in the next few years. It will grow to $1153.39 billion in 2029 at a compound annual growth rate (CAGR) of 9.7%. The growth in the forecast period can be attributed to privacy regulations and compliance, emergence of new ad formats, emergence of AI and machine learning, video advertising dominance, cross-channel advertising solutions. Major trends in the forecast period include contextual advertising resurgence, blockchain for ad transparency, dynamic creative optimization (DCO), shifting ad budgets to connected TV (CTV), adaptive and context-aware advertising, e-commerce integration.

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AdTech Market Segmentation

The AdTech market covered in this report is segmented –

1) By Product Type: Web-based, Cloud-Based, On-Premise, Other Products

2) By Solution: Demand-Side Platforms (DSPs), Supply-Side Platforms (SSPs), Ad Networks, Data Management Platforms (DMPs), Others Solutions

3) By Advertising Type: Programmatic Advertising, Search Advertising, Display Advertising, Mobile Advertising, Email marketing, Native Advertising, Others Advertisings

4) By Application: Large Enterprises, Small And Medium-Sized Enterprises (SMEs), Other Applications

5) By Industry Vertical: Media And Entertainment, BFSI(Banking, Financial Services And Insurance), Education, Retail And Consumer Goods, IT And Telecom, Healthcare, Others Industry Verticals

Subsegments:

1) By Web-Based: Ad Serving Platforms, Demand-Side Platforms (DSPs)

2) By Cloud-Based: Programmatic Advertising Solutions, Data Management Platforms (DMPs)

3) By On-premise: In-House Ad Management Solutions, Custom Ad Technology Solutions

4) By Other Products: Mobile Advertising Solutions, Affiliate marketing Platforms

AdTech Market Driver: Surging Demand For Digital Advertising Ignites Growth In The Ad Tech Market

The increased demand for digital advertising is expected to propel the growth of the ad tech market going forward. Digital advertising is the marketing of products and services via online channels such as websites, streaming content, and so on. Ad tech is used in digital advertising for software platforms to assist brands and agencies in purchasing advertising space, and advertisers and agencies can plan and measure their campaigns more efficiently and effectively. For instance, in February 2023, according to a report shared by Simplilearn Solutions Pvt. Ltd., a US-based online edu-tech company, global digital advertising expenditures increased by a modest 2.4%in 2022, and are expected to reach $645 billion by 2024, up from $389 billion in 2022. Therefore, the increased demand for digital advertising is driving the growth of the ad tech market.

AdTech Market Driver: Mobile Device Proliferation Fuels The Future Of Ad-Tech

The expanding proliferation of mobile devices is expected to propel the growth of the ad-tech market in the coming years. Mobile devices are portable electronic gadgets that are tiny, lightweight, and usually contain an internal battery for power, enabling users to transport and utilize them without being linked to a set place. The mobile platform's ability to capture user attention in various contexts, coupled with advancements in data analytics and AI, empowers advertisers to deliver more relevant and engaging content. This shift towards mobile-centric advertising is not only reshaping marketing strategies but is also contributing to the overall expansion of the ad-tech market. For instance, in November 2022, according to the International Telecommunication Union, a Switzerland-based department of the United Nations in charge of a wide range of issues, including technology and communication, it is projected that by 2022, 73% of those aged 10 and above have access to a smartphone, a 7% increase over the current proportion of the population using the Internet. Therefore, the expanding proliferation of mobile devices is driving the ad-tech market.

Global AdTech Market Major Players

Major companies operating in the AdTech market include Google LLC, Meta Platforms Inc., Oracle Corporation, Criteo SA, Adobe Inc., Amazon.com Inc., The Trade Desk, Alibaba Group Holding Limited., Salesforce Inc., Telaria Inc., Mobvista Co. Ltd., Magnet Digital.io, Microsoft Incorporation, WPP plc, Omnicom Group Inc., The Interpublic Group of Companies Inc., MediaMath Inc., 4INFO Inc., Adtile Technologies Incorporated, Afilias Inc., Xandr Inc., mBlox Inc., Media.net, Metaverse Mod Squad Inc., Neustar Inc., Newsmax Media Inc., OpenMarket Inc., OpenX Technologies Inc., OrangeSoda Inc., Proxim.ai Inc., Quantcast Corporation, Magnite Inc., Taboola Inc., StackAdapt Inc.

Global AdTech Market Trend: Integrating AI And ML For Enhanced Programmatic Media Buying

Technological development is a key trend gaining popularity in the ad tech market. Major companies operating in ad tech are focused on developing innovative solutions to strengthen their position in the market. For instance, in June 2022, Vodafone Idea Limited., an India-based mobile network operator company, launched its new ad tech platform called Vi Ads, that include artificial intelligence (AI) and machine learning (ML), aimed at giving marketers a programmatic media buying platform. Vi Ads would provide a self-service interface that will give marketers complete control over their campaigns and also allow marketers to engage with the subscribers via a variety of channels, including Vi-owned digital media Vi App, Vi Movies, and TV App, as well as traditional channels such as SMS and IVR calls. The combination of advanced features and ease of use will appeal to both large agencies and small and medium-sized businesses.

Global AdTech Market Trend: Strategic Partnership Elevating Ad-Tech Solutions

Major companies operating in the ad-tech market are adopting a strategic partnership approach, aiming to enhance advertising solutions. Strategic partnerships refer to a process in which companies leverage each other's strengths and resources to achieve mutual benefits and success. For instance, in January 2023, MGID, a US-based company that offers ad-tech services, announced a partnership with G/O Media Inc. The collaboration will provide significant value by utilizing MGID's multi-format upscale demand, brand-safety approaches, and award-winning technology. This historic agreement represents and underlines MGID's commitment to improved advertising solutions. Advertisers will achieve higher ROAS in a brand-safe environment by leveraging MGID's contextual intelligence audience segmentation service across its increasing slate of premium publishers. Premium publications such as Microsoft, Newsweek, Real Clear Politics, The Times of India, and many more are already part of MGID's worldwide supply. G/O Media Inc. is a US-based company that owns and manages several digital media outlets.

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AdTech Market Merger And Acquisition: Marketing Technology Solutions (MTS) Strengthens Global Presence With Acquisition Of Majority Stake In Buzzoola Group

In February 2023, Marketing Technology Solutions (MTS), a US-based marketing technology company that provides advertising services, acquired 67% stake in Buzzoola Group (Buzzoola Group (Buzzoola Internet Technologies LLC and Buzzoola Advertising Technologies LLC), for an undisclosed amount. With this acquisition, Marketing Technology Solutions (MTS) aims to boost ad tech development, accelerate the development of its ad tech business, and increase its share of the advertising market. Buzzoola Group is a Russian-based advertising technology company.

Regional Analysis For The Global AdTech Market

North America was the largest region in the Ad tech market in 2024. The regions covered in the AdTech market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the AdTech market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

What Defines the AdTech Market?

The Ad tech market consists of revenues earned by entities by providing advertising technology services such as display advertising, video advertising, mobile advertising, and native advertising technology services. The market value includes the value of related goods sold by the service provider or included within the service offering. The advertising technology market also includes sales of different types of devices such as computer, computer peripherals used in providing advertising technology services. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

How is Market Value Defined and Measured?

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

What is the Market Assessment and Strategic Outlook for the AdTech Industry?

The Ad tech market research report is one of a series of new reports from The Business Research Company that provides Ad tech market statistics, including Ad tech industry global market size, regional shares, competitors with an Ad tech market share, detailed Ad tech market segments, market trends and opportunities, and any further data you may need to thrive in the Ad tech industry. This Ad tech market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

AdTech Market Report Forecast Analysis

Report AttributeDetails
Market Size Value In 2025 $795.41 billion
Revenue Forecast In 2034 $1153.39 billion
Growth Rate CAGR of 9.7% from 2025 to 2034
Base Year For Estimation 2024
Actual Estimates/Historical Data 2019-2024
Forecast Period 2025 - 2029 - 2034
Market Representation Revenue in USD Billion and CAGR from 2025 to 2034
Segments Covered 1) By Product Type: Web-based, Cloud-Based, On-Premise, Other Products
2) By Solution: Demand-Side Platforms (DSPs), Supply-Side Platforms (SSPs), Ad Networks, Data Management Platforms (DMPs), Others Solutions
3) By Advertising Type: Programmatic Advertising, Search Advertising, Display Advertising, Mobile Advertising, Email Marketing, Native Advertising, Others Advertisings
4) By Application: Large Enterprises, Small And Medium-Sized Enterprises (SMEs), Other Applications
5) By Industry Vertical: Media And Entertainment, BFSI(Banking, Financial Services And Insurance), Education, Retail And Consumer Goods, IT And Telecom, Healthcare, Others Industry Verticals Subsegments: 1) By Web-Based: Ad Serving Platforms, Demand-Side Platforms (DSPs)
2) By Cloud-Based: Programmatic Advertising Solutions, Data Management Platforms (DMPs)
3) By On-premise: In-House Ad Management Solutions, Custom Ad Technology Solutions
4) By Other Products: Mobile Advertising Solutions, Affiliate Marketing Platforms
Regional Scope Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
Country Scope The countries covered in the report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain. Additional countries that can be covered in the report are Bangladesh, Thailand, Vietnam, Malaysia, Singapore, Philippines, Hong Kong, New Zealand, Mexico, Chile, Argentina, Colombia, Peru, Austria, Belgium, Denmark, Finland, Ireland, Netherlands, Norway, Portugal, Sweden, Switzerland, Czech Republic, Poland, Romania, Ukraine, Saudi Arabia, Israel, Iran, Turkey, UAE, Egypt, Nigeria, South Africa.
Key Companies Profiled Google LLC, Meta Platforms Inc., Oracle Corporation, Criteo SA, Adobe Inc., Amazon.com Inc., The Trade Desk, Alibaba Group Holding Limited., Salesforce Inc., Telaria Inc., Mobvista Co. Ltd., Magnet Digital.io, Microsoft Incorporation, WPP plc, Omnicom Group Inc., The Interpublic Group of Companies Inc., MediaMath Inc., 4INFO Inc., Adtile Technologies Incorporated, Afilias Inc., Xandr Inc., mBlox Inc., Media.net, Metaverse Mod Squad Inc., Neustar Inc., Newsmax Media Inc., OpenMarket Inc., OpenX Technologies Inc., OrangeSoda Inc., Proxim.ai Inc., Quantcast Corporation, Magnite Inc., Taboola Inc., StackAdapt Inc.
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Table Of Contents

1. Executive Summary

2. AdTech Market Characteristics

3. AdTech Market Trends And Strategies

4. AdTech Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global AdTech Growth Analysis And Strategic Analysis Framework

5.1. Global AdTech PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)

5.2. Analysis Of End Use Industries

5.3. Global AdTech Market Growth Rate Analysis

5.4. Global AdTech Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)

5.5. Global AdTech Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)

5.6. Global AdTech Total Addressable Market (TAM)

6. AdTech Market Segmentation

6.1. Global AdTech Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Web-based

Cloud-based

On-premise

Other Products

6.2. Global AdTech Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Demand-side Platforms (DSPs)

Supply-side Platforms (SSPs)

Ad Networks

Data Management Platforms (DMPs)

Others Solutions

6.3. Global AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Programmatic Advertising

Search Advertising

Display Advertising

Mobile Advertising

Email Marketing

Native Advertising

Others Advertisings

6.4. Global AdTech Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Large Enterprises

Small and Medium-sized Enterprises (SMEs)

Other Applications

6.5. Global AdTech Market, Segmentation By Industry Vertical, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Media And Entertainment

BFSI(Banking, Financial Services and Insurance)

Education

Retail And Consumer Goods

IT And Telecom

Healthcare

Others Industry Verticals

6.6. Global AdTech Market, Sub-Segmentation Of Web-Based, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Ad Serving Platforms

Demand-Side Platforms (DSPs)

6.7. Global AdTech Market, Sub-Segmentation Of Cloud-Based, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Programmatic Advertising Solutions

Data Management Platforms (DMPs)

6.8. Global AdTech Market, Sub-Segmentation Of On-Premises, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

In-House Ad Management Solutions

Custom Ad Technology Solutions

6.9. Global AdTech Market, Sub-Segmentation Of Other Products, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Mobile Advertising Solutions

Affiliate Marketing Platforms

7. AdTech Market Regional And Country Analysis

7.1. Global AdTech Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

7.2. Global AdTech Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

8. Asia-Pacific AdTech Market

8.1. Asia-Pacific AdTech Market Overview

Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies

8.2. Asia-Pacific AdTech Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

8.3. Asia-Pacific AdTech Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

8.4. Asia-Pacific AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

9. China AdTech Market

9.1. China AdTech Market Overview

9.2. China AdTech Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion

9.3. China AdTech Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion

9.4. China AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion

10. India AdTech Market

10.1. India AdTech Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

10.2. India AdTech Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

10.3. India AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

11. Japan AdTech Market

11.1. Japan AdTech Market Overview

11.2. Japan AdTech Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

11.3. Japan AdTech Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

11.4. Japan AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

12. Australia AdTech Market

12.1. Australia AdTech Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

12.2. Australia AdTech Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

12.3. Australia AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

13. Indonesia AdTech Market

13.1. Indonesia AdTech Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

13.2. Indonesia AdTech Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

13.3. Indonesia AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

14. South Korea AdTech Market

14.1. South Korea AdTech Market Overview

14.2. South Korea AdTech Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

14.3. South Korea AdTech Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

14.4. South Korea AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

15. Western Europe AdTech Market

15.1. Western Europe AdTech Market Overview

15.2. Western Europe AdTech Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

15.3. Western Europe AdTech Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

15.4. Western Europe AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

16. UK AdTech Market

16.1. UK AdTech Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

16.2. UK AdTech Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

16.3. UK AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

17. Germany AdTech Market

17.1. Germany AdTech Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

17.2. Germany AdTech Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

17.3. Germany AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

18. France AdTech Market

18.1. France AdTech Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

18.2. France AdTech Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

18.3. France AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

19. Italy AdTech Market

19.1. Italy AdTech Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

19.2. Italy AdTech Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

19.3. Italy AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

20. Spain AdTech Market

20.1. Spain AdTech Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

20.2. Spain AdTech Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

20.3. Spain AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

21. Eastern Europe AdTech Market

21.1. Eastern Europe AdTech Market Overview

21.2. Eastern Europe AdTech Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

21.3. Eastern Europe AdTech Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

21.4. Eastern Europe AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

22. Russia AdTech Market

22.1. Russia AdTech Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

22.2. Russia AdTech Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

22.3. Russia AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

23. North America AdTech Market

23.1. North America AdTech Market Overview

23.2. North America AdTech Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

23.3. North America AdTech Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

23.4. North America AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

24. USA AdTech Market

24.1. USA AdTech Market Overview

24.2. USA AdTech Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

24.3. USA AdTech Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

24.4. USA AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

25. Canada AdTech Market

25.1. Canada AdTech Market Overview

25.2. Canada AdTech Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

25.3. Canada AdTech Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

25.4. Canada AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

26. South America AdTech Market

26.1. South America AdTech Market Overview

26.2. South America AdTech Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

26.3. South America AdTech Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

26.4. South America AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

27. Brazil AdTech Market

27.1. Brazil AdTech Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

27.2. Brazil AdTech Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

27.3. Brazil AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

28. Middle East AdTech Market

28.1. Middle East AdTech Market Overview

28.2. Middle East AdTech Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

28.3. Middle East AdTech Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

28.4. Middle East AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

29. Africa AdTech Market

29.1. Africa AdTech Market Overview

29.2. Africa AdTech Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

29.3. Africa AdTech Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

29.4. Africa AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

30. AdTech Market Competitive Landscape And Company Profiles

30.1. AdTech Market Competitive Landscape

30.2. AdTech Market Company Profiles

30.2.1. Google LLC Overview, Products and Services, Strategy and Financial Analysis

30.2.2. Meta Platforms Inc. Overview, Products and Services, Strategy and Financial Analysis

30.2.3. Oracle Corporation Overview, Products and Services, Strategy and Financial Analysis

30.2.4. Criteo SA Overview, Products and Services, Strategy and Financial Analysis

30.2.5. Adobe Inc. Overview, Products and Services, Strategy and Financial Analysis

31. AdTech Market Other Major And Innovative Companies

31.1. Amazon.com Inc.

31.2. The Trade Desk

31.3. Alibaba Group Holding Limited.

31.4. Salesforce Inc.

31.5. Telaria Inc.

31.6. Mobvista Co. Ltd.

31.7. Magnet Digital.io

31.8. Microsoft Incorporation

31.9. WPP plc

31.10. Omnicom Group Inc.

31.11. The Interpublic Group of Companies Inc.

31.12. MediaMath Inc.

31.13. 4INFO Inc.

31.14. Adtile Technologies Incorporated

31.15. Afilias Inc.

32. Global AdTech Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The AdTech Market

34. Recent Developments In The AdTech Market

35. AdTech Market High Potential Countries, Segments and Strategies

35.1 AdTech Market In 2029 - Countries Offering Most New Opportunities

35.2 AdTech Market In 2029 - Segments Offering Most New Opportunities

35.3 AdTech Market In 2029 - Growth Strategies

35.3.1 Market Trend Based Strategies

35.3.2 Competitor Strategies

36. Appendix

36.1. Abbreviations

36.2. Currencies

36.3. Historic And Forecast Inflation Rates

36.4. Research Inquiries

36.5. The Business Research Company

36.6. Copyright And Disclaimer

List Of Tables

    Table 1: Global Historic Market Growth, 2019-2024, $ Billion
  • Table 2: Global Forecast Market Growth, 2024-2029F, 2034F, $ Billion
  • Table 3: Global AdTech Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 4: Global AdTech Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 5: Global AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 6: Global AdTech Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 7: Global AdTech Market, Segmentation By Industry Vertical, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 8: Global AdTech Market, Sub-Segmentation Of Web-Based, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 9: Global AdTech Market, Sub-Segmentation Of Cloud-Based, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 10: Global AdTech Market, Sub-Segmentation Of On-Premises, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 11: Global AdTech Market, Sub-Segmentation Of Other Products, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 12: Global AdTech Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 13: Global AdTech Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 14: Asia-Pacific, AdTech Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 15: Asia-Pacific, AdTech Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 16: Asia-Pacific, AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 17: China, AdTech Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 18: China, AdTech Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 19: China, AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 20: India, AdTech Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 21: India, AdTech Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 22: India, AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 23: Japan, AdTech Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 24: Japan, AdTech Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 25: Japan, AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 26: Australia, AdTech Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 27: Australia, AdTech Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 28: Australia, AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 29: Indonesia, AdTech Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 30: Indonesia, AdTech Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 31: Indonesia, AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 32: South Korea, AdTech Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 33: South Korea, AdTech Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 34: South Korea, AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 35: Western Europe, AdTech Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 36: Western Europe, AdTech Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 37: Western Europe, AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 38: UK, AdTech Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 39: UK, AdTech Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 40: UK, AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 41: Germany, AdTech Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 42: Germany, AdTech Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 43: Germany, AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 44: France, AdTech Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 45: France, AdTech Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 46: France, AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 47: Italy, AdTech Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 48: Italy, AdTech Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 49: Italy, AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 50: Spain, AdTech Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 51: Spain, AdTech Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 52: Spain, AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 53: Eastern Europe, AdTech Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 54: Eastern Europe, AdTech Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 55: Eastern Europe, AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 56: Russia, AdTech Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 57: Russia, AdTech Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 58: Russia, AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 59: North America, AdTech Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 60: North America, AdTech Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 61: North America, AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 62: USA, AdTech Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 63: USA, AdTech Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 64: USA, AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 65: Canada, AdTech Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 66: Canada, AdTech Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 67: Canada, AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 68: South America, AdTech Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 69: South America, AdTech Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 70: South America, AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 71: Brazil, AdTech Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 72: Brazil, AdTech Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 73: Brazil, AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 74: Middle East, AdTech Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 75: Middle East, AdTech Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 76: Middle East, AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 77: Africa, AdTech Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 78: Africa, AdTech Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 79: Africa, AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 80: Google LLC Financial Performance
  • Table 81: Meta Platforms Inc. Financial Performance
  • Table 82: Oracle Corporation Financial Performance
  • Table 83: Criteo SA Financial Performance
  • Table 84: Adobe Inc. Financial Performance

List Of Figures

    Figure 1: Global Historic Market Growth, 2019-2024, $ Billion
  • Figure 2: Global Forecast Market Growth, 2024-2029F, 2034F, $ Billion
  • Figure 3: Global AdTech Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 4: Global AdTech Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 5: Global AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 6: Global AdTech Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 7: Global AdTech Market, Segmentation By Industry Vertical, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 8: Global AdTech Market, Sub-Segmentation Of Web-Based, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 9: Global AdTech Market, Sub-Segmentation Of Cloud-Based, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 10: Global AdTech Market, Sub-Segmentation Of On-Premises, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 11: Global AdTech Market, Sub-Segmentation Of Other Products, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 12: Global AdTech Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 13: Global AdTech Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 14: Asia-Pacific, AdTech Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 15: Asia-Pacific, AdTech Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 16: Asia-Pacific, AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 17: China, AdTech Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 18: China, AdTech Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 19: China, AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 20: India, AdTech Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 21: India, AdTech Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 22: India, AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 23: Japan, AdTech Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 24: Japan, AdTech Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 25: Japan, AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 26: Australia, AdTech Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 27: Australia, AdTech Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 28: Australia, AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 29: Indonesia, AdTech Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 30: Indonesia, AdTech Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 31: Indonesia, AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 32: South Korea, AdTech Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 33: South Korea, AdTech Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 34: South Korea, AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 35: Western Europe, AdTech Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 36: Western Europe, AdTech Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 37: Western Europe, AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 38: UK, AdTech Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 39: UK, AdTech Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 40: UK, AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 41: Germany, AdTech Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 42: Germany, AdTech Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 43: Germany, AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 44: France, AdTech Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 45: France, AdTech Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 46: France, AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 47: Italy, AdTech Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 48: Italy, AdTech Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 49: Italy, AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 50: Spain, AdTech Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 51: Spain, AdTech Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 52: Spain, AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 53: Eastern Europe, AdTech Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 54: Eastern Europe, AdTech Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 55: Eastern Europe, AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 56: Russia, AdTech Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 57: Russia, AdTech Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 58: Russia, AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 59: North America, AdTech Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 60: North America, AdTech Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 61: North America, AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 62: USA, AdTech Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 63: USA, AdTech Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 64: USA, AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 65: Canada, AdTech Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 66: Canada, AdTech Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 67: Canada, AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 68: South America, AdTech Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 69: South America, AdTech Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 70: South America, AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 71: Brazil, AdTech Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 72: Brazil, AdTech Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 73: Brazil, AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 74: Middle East, AdTech Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 75: Middle East, AdTech Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 76: Middle East, AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 77: Africa, AdTech Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 78: Africa, AdTech Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 79: Africa, AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 80: Google LLC Financial Performance
  • Figure 81: Meta Platforms Inc. Financial Performance
  • Figure 82: Oracle Corporation Financial Performance
  • Figure 83: Criteo SA Financial Performance
  • Figure 84: Adobe Inc. Financial Performance

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Frequently Asked Questions

Advertising technology, commonly known as ad tech, is a collective term for the tools and software advertisers use to reach audiences, conduct digital advertising campaigns, and analyze their effectiveness. Adtech focuses to develop data-driven marketing tactics that are personalized to match the target audience. For further insights on the adtech market, request a sample here

The adtech market major growth driver - Advertising technology, commonly known as ad tech, is a collective term for the tools and software advertisers use to reach audiences, conduct digital advertising campaigns, and analyze their effectiveness. Adtech focuses to develop data-driven marketing tactics that are personalized to match the target audience.. For further insights on the adtech market, request a sample here

The adtech market size has grown strongly in recent years. It will grow from $731.14 billion in 2024 to $795.41 billion in 2025 at a compound annual growth rate (CAGR) of 8.8%. The growth in the historic period can be attributed to digital advertising growth, targeted advertising, data analytics and insights, programmatic advertising, mobile advertising surge. The adtech market size is expected to see strong growth in the next few years. It will grow to $1153.39 billion in 2029 at a compound annual growth rate (CAGR) of 9.7%. The growth in the forecast period can be attributed to privacy regulations and compliance, emergence of new ad formats, emergence of AI and machine learning, video advertising dominance, cross-channel advertising solutions. Major trends in the forecast period include contextual advertising resurgence, blockchain for ad transparency, dynamic creative optimization (DCO), shifting ad budgets to connected TV (CTV), adaptive and context-aware advertising, e-commerce integration. For further insights on the adtech market, request a sample here

The adtech market is segmented
1) By Product Type: Web-based, Cloud-Based, On-Premise, Other Products
2) By Solution: Demand-Side Platforms (DSPs), Supply-Side Platforms (SSPs), Ad Networks, Data Management Platforms (DMPs), Others Solutions
3) By Advertising Type: Programmatic Advertising, Search Advertising, Display Advertising, Mobile Advertising, Email marketing, Native Advertising, Others Advertisings
4) By Application: Large Enterprises, Small And Medium-Sized Enterprises (SMEs), Other Applications
5) By Industry Vertical: Media And Entertainment, BFSI(Banking, Financial Services And Insurance), Education, Retail And Consumer Goods, IT And Telecom, Healthcare, Others Industry Verticals Subsegments:
1) By Web-Based: Ad Serving Platforms, Demand-Side Platforms (DSPs)
2) By Cloud-Based: Programmatic Advertising Solutions, Data Management Platforms (DMPs)
3) By On-premise: In-House Ad Management Solutions, Custom Ad Technology Solutions
4) By Other Products: Mobile Advertising Solutions, Affiliate marketing Platforms For further insights on the adtech market, request a sample here

North America was the largest region in the Ad tech market in 2024. The regions covered in the adtech market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa For further insights on the adtech market, request a sample here.

Major companies operating in the ad-tech market are adopting a strategic partnership approach, aiming to enhance advertising solutions. Strategic partnerships refer to a process in which companies leverage each other's strengths and resources to achieve mutual benefits and success. For instance, in January 2023, MGID, a US-based company that offers ad-tech services, announced a partnership with G/O Media Inc. The collaboration will provide significant value by utilizing MGID's multi-format upscale demand, brand-safety approaches, and award-winning technology. This historic agreement represents and underlines MGID's commitment to improved advertising solutions. Advertisers will achieve higher ROAS in a brand-safe environment by leveraging MGID's contextual intelligence audience segmentation service across its increasing slate of premium publishers. Premium publications such as Microsoft, Newsweek, Real Clear Politics, The Times of India, and many more are already part of MGID's worldwide supply. G/O Media Inc. is a US-based company that owns and manages several digital media outlets. For further insights on the adtech market, request a sample here.

Major trend in the adtech market - Integrating AI And ML For Enhanced Programmatic Media Buying. For further insights on the adtech market, request a sample here.

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Global AdTech Market Report 2025

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