Global TV Advertising Market Report 2024

TV Advertising Global Market Report 2023 – By Service Type (Terrestrial, Multichannel, Online), By delivery platform (Cable Television, Satellite Television), By Broadcasting services (Advertisement, Subscription), By Time slot (20 seconds, 60 seconds, More than 60 seconds) – Market Size, Trends, And Global Forecast 2023-2032

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Television advertising is the process of creating and broadcasting commercials on television to promote a product or service. Advertising exposes that brand to more audience initially than online advertising. TV advertising drives all other forms of promotion.

The main service types of TV advertising are terrestrial, multichannel, and online. Multi-channel advertising refers to the distribution of marketing messages through multiple media channels such as email, social media, print, mobile, display ads, and television. The services are delivered through various platforms such as cable television and satellite television and are broadcast through advertisements and subscriptions. The different time slots include 20 seconds, 60 seconds, and more than 60 seconds.

The global TV advertising market is segmented -

1) By Service Type: Terrestrial, Multichannel, Online

2) By delivery platform: Cable Television, Satellite Television

3) By Broadcasting services: Advertisement, Subscription

4) By Time slot: 20 seconds, 60 seconds, More than 60 seconds

The global TV advertising market size will grow from $122.04 billion in 2022 to $129.78 billion in 2023 at a compound annual growth rate (CAGR) of 6.3%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of the global TV advertising is expected to grow to $160.38 billion in 2027 at a CAGR of 5.4%.

The increased use of over-the-top (OTT) media services is expected to drive the growth of the TV advertising market. OTT offers reach and retention as the video advertisement is 100% viewable and non-skippable. For instance, on OTT platforms such as Netflix, Amazon Prime Video, and Disney+, advertisements are non-skippable and are 100% viewed by the subscriber. These advertisements are known as Subscription-Supported Video-on-Demand Services. When such ads are viewed by the audience, they reinforce the brand's message. The total OTT ad spending amount for 2020 was $990 million. An increase is expected in the forecast period, culminating in the $2.373 billion projected OTT ad spending in 2025, indicating that advertising on streaming services is rapidly expanding. Thus, the increased use of over-the-top (OTT) media services is driving the market for TV advertising.

Major players in the TV advertising market are CBS (Columbia Broadcasting System), Comcast Corporation, Viacom Inc., Gray Television Inc., Sinclair Broadcast Group, Sun TV Network, The Walt Disney Company, Time Warner Cable, TV Today Network and Vivendi SA.

The lack of assurance that the advertisement will be viewed and effective is the major obstacle for the TV advertising market. Numerous individuals change the channel when an advertisement comes up during the show break. Additionally, individuals these days use smartphones during advertisements until their show returns, which results in less consideration given towards the promotions. For instance, according to a 2020 Edelman study, seven out of ten consumers avoid ads by changing their media habits (49%) and using ad blockers (48%). In fact, according to Blockthrough’s March 2021 survey, about 40% of US internet users use ad blocker on any device. Thus, such factors restrict the TV advertising market growth.

Programmatic TV advertising is becoming increasingly popular in the TV advertising market. Programmatic advertising is the process of purchasing digital advertisements automatically by leveraging algorithms and machines. It eliminates human intervention in the advertisement purchasing process, making it quick and less expensive. With the help of programmatic advertising, an organization can publish as many ads as a company wants on as many platforms as they desire. Also, it addresses the requirement for expanded reach of ads as utilization patterns have changed among crowds. Programmatic advertising is associated with programmatic TV sets, which allow the audience to watch OTT platforms on TV. For instance, when a person is watching a movie or show on a programmatic TV set, an ad appears in the video player itself. These ads are called in-stream ads and can run as many times as an organizer wants, thus causing an increase in reach towards the target audience.

Red Ventures, a marketing and advertising firm based in the United States, paid $500 million to Viacom for CNET Media Group in September 2020. This deal will help Red Ventures grow its personalized consumer experience and expand into consumer technology and gaming by securing network websites, which will include CNET, GameSpot, and ZDNet. CNET Media Group is a leading US-based online media company under ViacomCBS, which is a US-based mass media company formed by the merging of CBS Corporation and Viacom.

North America was the largest region in the TV advertising market in 2022. Western Europe was the second largest region in the global TV advertising market. The regions covered in the global TV advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.

The countries covered in the TV advertising market are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, the UK, and the USA.

The TV advertising market consists of revenue earned by entities by providing services such as planning, developing, creating and managing advertisement and promotional activities in television. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for specified geography are consumption values – that is, they are revenues generated by organizations in the specified geography within the specified market, irrespective of where they are produced. It does not include revenues from resales either further along the supply chain or as part of other products.

The TV advertising market research report is one of a series of new reports from The Business Research Company that provides TV advertising market statistics, including TV advertising industry global market size, regional shares, competitors with a TV advertising market share, detailed TV advertising market segments, market trends and opportunities, and any further data you may need to thrive in the TV advertising industry. This TV advertising market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

    Table Of Contents

    1. Executive Summary

    2. TV Advertising Market Characteristics

    3. TV Advertising Market Trends And Strategies

    4. TV Advertising Market – Macro Economic Scenario

    4.1 COVID-19 Impact On TV Advertising Market

    4.2 Ukraine-Russia War Impact On TV Advertising Market

    4.3 Impact Of High Inflation On TV Advertising Market

    5. TV Advertising Market Size And Growth

    5.1. Global TV Advertising Historic Market, 2017-2022, $ Billion

    5.1.1. Drivers Of The Market

    5.1.2. Restraints On The Market

    5.2. Global TV Advertising Forecast Market, 2022-2027F, 2032F, $ Billion

    5.2.1. Drivers Of The Market

    5.2.2. Restraints On the Market

    6. TV Advertising Market Segmentation

    6.1. Global TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    Terrestrial

    Multichannel

    Online

    6.2. Global TV Advertising Market, Segmentation By delivery platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    Cable Television

    Satellite Television

    6.3. Global TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    Advertisement

    Subscription

    6.4. Global TV Advertising Market, Segmentation By Time slot, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    20 seconds

    60 seconds

    More than 60 seconds

    7. TV Advertising Market Regional And Country Analysis

    7.1. Global TV Advertising Market, Split By Region, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    7.2. Global TV Advertising Market, Split By Country, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    8. Asia-Pacific TV Advertising Market

    8.1. Asia-Pacific TV Advertising Market Overview

    Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies

    8.2. Asia-Pacific TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    8.3. Asia-Pacific TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    9. China TV Advertising Market

    9.1. China TV Advertising Market Overview

    9.2. China TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F,$ Billion

    9.3. China TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2017-2022, 2022-2027F, 2032F,$ Billion

    10. India TV Advertising Market

    10.1. India TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    10.2. India TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    11. Japan TV Advertising Market

    11.1. Japan TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    11.2. Japan TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    12. Australia TV Advertising Market

    12.1. Australia TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    12.2. Australia TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    13. Indonesia TV Advertising Market

    13.1. Indonesia TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    13.2. Indonesia TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    14. South Korea TV Advertising Market

    14.1. South Korea TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    14.2. South Korea TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    15. Western Europe TV Advertising Market

    15.1. Western Europe TV Advertising Market Overview

    15.2. Western Europe TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    15.3. Western Europe TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    16. UK TV Advertising Market

    16.1. UK TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    16.2. UK TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    17. Germany TV Advertising Market

    17.1. Germany TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    17.2. Germany TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    18. France TV Advertising Market

    18.4. France TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    18.5. France TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    19. Eastern Europe TV Advertising Market

    19.1. Eastern Europe TV Advertising Market Overview

    19.2. Eastern Europe TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    19.3. Eastern Europe TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    20. Russia TV Advertising Market

    20.1. Russia TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    20.2. Russia TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    21. North America TV Advertising Market

    21.1. North America TV Advertising Market Overview

    21.2. North America TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    21.3. North America TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    22. USA TV Advertising Market

    22.1. USA TV Advertising Market Overview

    22.2. USA TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    22.3. USA TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    23. South America TV Advertising Market

    23.1. South America TV Advertising Market Overview

    23.2. South America TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    23.3. South America TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    24. Brazil TV Advertising Market

    24.1. Brazil TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    24.2. Brazil TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    25. Middle East TV Advertising Market

    25.1. Middle East TV Advertising Market Overview

    25.2. Middle East TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    25.3. Middle East TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    26. Africa TV Advertising Market

    26.1. Africa TV Advertising Market Overview

    26.2. Africa TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    26.3. Africa TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    27. TV Advertising Market Competitive Landscape And Company Profiles

    27.1. TV Advertising Market Competitive Landscape

    27.2. TV Advertising Market Company Profiles

    27.2.1. CBS (Columbia Broadcasting System)

    27.2.1.1. Overview

    27.2.1.2. Products and Services

    27.2.1.3. Strategy

    27.2.1.4. Financial Performance

    27.2.2. Comcast Corporation

    27.2.2.1. Overview

    27.2.2.2. Products and Services

    27.2.2.3. Strategy

    27.2.2.4. Financial Performance

    27.2.3. Viacom Inc.

    27.2.3.1. Overview

    27.2.3.2. Products and Services

    27.2.3.3. Strategy

    27.2.3.4. Financial Performance

    27.2.4. Gray Television Inc.

    27.2.4.1. Overview

    27.2.4.2. Products and Services

    27.2.4.3. Strategy

    27.2.4.4. Financial Performance

    27.2.5. Sinclair Broadcast Group

    27.2.5.1. Overview

    27.2.5.2. Products and Services

    27.2.5.3. Strategy

    27.2.5.4. Financial Performance

    29. Key Mergers And Acquisitions In The TV Advertising Market

    29. TV Advertising Market Future Outlook and Potential Analysis

    30. Appendix

    30.1. Abbreviations

    30.2. Currencies

    30.3. Historic And Forecast Inflation Rates

    30.4. Research Inquiries

    30.5. The Business Research Company

    30.6. Copyright And Disclaimer

List Of Tables

    Table 1: Global Historic Market Growth, 2017-2022, $ Billion
  • Table 2: Global Forecast Market Growth, 2022-2027F, 2032F, $ Billion
  • Table 3: Global TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 4: Global TV Advertising Market, Segmentation By delivery platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 5: Global TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 6: Global TV Advertising Market, Segmentation By Time slot, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 7: Global TV Advertising Market, Split By Region, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 8: Global TV Advertising Market, Split By Country, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 9: Asia-Pacific, TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 10: Asia-Pacific, TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 11: China, TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 12: China, TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 13: India, TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 14: India, TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 15: Japan, TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 16: Japan, TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 17: Australia, TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 18: Australia, TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 19: Indonesia, TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 20: Indonesia, TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 21: South Korea, TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 22: South Korea, TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 23: Western Europe, TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 24: Western Europe, TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 25: UK, TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 26: UK, TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 27: Germany, TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 28: Germany, TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 29: France, TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 30: France, TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 31: Eastern Europe, TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 32: Eastern Europe, TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 33: Russia, TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 34: Russia, TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 35: North America, TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 36: North America, TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 37: USA, TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 38: USA, TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 39: South America, TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 40: South America, TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 41: Brazil, TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 42: Brazil, TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 43: Middle East, TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 44: Middle East, TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 45: Africa, TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 46: Africa, TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 47: CBS (Columbia Broadcasting System) Financial Performance
  • Table 48: Comcast Corporation Financial Performance
  • Table 49: Viacom Inc. Financial Performance
  • Table 50: Gray Television Inc. Financial Performance
  • Table 51: Sinclair Broadcast Group Financial Performance

List Of Figures

    Figure 1: Global Historic Market Growth, 2017-2022, $ Billion
  • Figure 2: Global Forecast Market Growth, 2022-2027F, 2032F, $ Billion
  • Figure 3: Global TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 4: Global TV Advertising Market, Segmentation By delivery platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 5: Global TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 6: Global TV Advertising Market, Segmentation By Time slot, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 7: Global TV Advertising Market, Split By Region, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 8: Global TV Advertising Market, Split By Country, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 9: Asia-Pacific, TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 10: Asia-Pacific, TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 11: China, TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 12: China, TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 13: India, TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 14: India, TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 15: Japan, TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 16: Japan, TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 17: Australia, TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 18: Australia, TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 19: Indonesia, TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 20: Indonesia, TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 21: South Korea, TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 22: South Korea, TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 23: Western Europe, TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 24: Western Europe, TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 25: UK, TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 26: UK, TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 27: Germany, TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 28: Germany, TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 29: France, TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 30: France, TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 31: Eastern Europe, TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 32: Eastern Europe, TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 33: Russia, TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 34: Russia, TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 35: North America, TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 36: North America, TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 37: USA, TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 38: USA, TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 39: South America, TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 40: South America, TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 41: Brazil, TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 42: Brazil, TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 43: Middle East, TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 44: Middle East, TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 45: Africa, TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 46: Africa, TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 47: CBS (Columbia Broadcasting System) Financial Performance
  • Figure 48: Comcast Corporation Financial Performance
  • Figure 49: Viacom Inc. Financial Performance
  • Figure 50: Gray Television Inc. Financial Performance
  • Figure 51: Sinclair Broadcast Group Financial Performance
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