Global Digital Advertising Market

A design is a plan or something made in the arts or fashion. It is a strategy for arranging elements in the most effective way to achieve a specific goal. Research is described as the creation of new knowledge and/or the creative application of existing knowledge to generate new concepts, methodologies, and understandings. Promotional services are those that aid in spreading the word about a given good, service, or business. Consulting services refer to the delivery of knowledge or strategic counsel that is made available for consideration and judgement. The main types of design, research, promotional, and consulting services are photographic services, market research services, advertising, public relations, and related services; scientific research and development services; environmental consulting services; management consulting services; specialised design services; architectural and engineering consultants; and related services. Photographic services is a department of Design and Publication Services that offers photographic services to university academics and employees, such as a photographer and a photo lab technician. The different modes include online and offline. The various service providers include large enterprises as well as small and medium-sized enterprises. The design, research, promotional, and consulting services market research report is one of a series of new reports from The Business Research Company that provides design, research, promotional, and consulting services market statistics, including design, research, promotional, and consulting services industry global market size, regional shares, competitors with a design, research, promotional, and consulting services market share, detailed design, research, promotional, and consulting services market segments, market trends and opportunities, and any further data you may need to thrive in the design, research, promotional, and consulting services industry. This design, research, promotional, and consulting services market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future state of the industry. The global design, research, promotional and consulting services market grew from $4,416.04 billion in 2022 to $4,675.89 billion in 2023 at a compound annual growth rate (CAGR) of 5.9%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, surge in commodity prices, and supply chain disruptions, and affecting many markets across the globe. The design, research, promotional and consulting services market is expected to grow from $5,693.63 billion in 2027 at a CAGR of 5.0%. Stable economic growth is expected to propel the growth of the design, research, promotional, and consulting services market going forward. According to the International Monetary Fund (IMF), a US-based financial agency of the United Nations, global GDP growth reached 3.5% in 2020, a 0.3% increase compared to previous years. Recovering commodity prices, after a significant decline in the historical period, are further expected to aid the market's growth. Developed economies are also expected to register stable growth during the forecast period. Additionally, emerging markets are expected to continue to grow slightly faster than developed markets in the forecast period. For instance, India's GDP reached 7.2%, whereas China's GDP growth reached 6.0% in 2020. Stable economic growth is expected to increase investments in end-user markets, thereby driving the market during the forecast period. The outbreak of COVID-19 disease (COVID-19) has acted as a restraint on the design, research, promotional, and consulting services market in 2020 as governments globally imposed lockdowns and restricted trade, thereby limiting the need for professional services. COVID-19 is an infectious disease with flu-like symptoms including fever, cough, and difficulty breathing. The virus was first identified in 2019 in Wuhan, Hubei province of the People's Republic of China and has spread globally, including Western Europe, North America, and Asia. Steps by national governments to contain the transmission have resulted in a decline in economic activity with countries entering a state of "lock down." The outbreak has had a negative impact on businesses throughout 2020 and into 2021. However, it is expected that the design, research, promotional, and consulting services market will recover from the shock across the forecast period as it is a "black swan" event and not related to ongoing or fundamental weaknesses in the market or the global economy. Companies in the design, research, promotional, and consulting services market are shifting from the traditional per-hour and per-month revenue models to a value-oriented revenue model. In line with increasing wages and pressure from clients to lower pricing, many companies are shifting towards value-oriented billing. Value-oriented billing is easy to apply in markets such as management consulting and market research since the value (such as tax savings, damage awards, ad placements, or the size of an acquisition or merger) is often explicit. It is expected that more design, research, promotional, and consulting service providers will shift to value-based pricing as they try to become "advisors" rather than just service providers. Major companies in the design, research, promotional, and consulting services market include Accenture, Deloitte Touche Tohmatsu Limited, Total SA, PowerChina, WPP plc, PwC, Ernst & Young, Omnicom Group Inc., Jacobs Engineering Group Inc., and Fluor Corporation. North America was the largest region in the design, research, promotional and consulting services market in 2022. Western Europe was the second largest region in design, research, promotional and consulting services market. The regions covered in the design, research, promotional and consulting services market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the design, research, promotional and consulting services market are Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Czech Republic, Denmark, Egypt, Finland, France, Germany, Hong Kong, India, Indonesia, Ireland, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Nigeria, Norway, Peru, Philippines, Poland, Portugal, Romania, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Thailand, Turkey, UAE, UK, USA, Venezuela, and Vietnam. The design, research, promotional and consulting services (also referred to as general professional services) market consists of revenue earned by entities that offer expertise and services to a wide range of industries, and in some cases to households and individuals. Activities include architectural services, engineering services, design services, research services, advertising services, and other design, research, promotional and consulting services. Design, research, promotional and consulting establishments undertake processes where human capital is the major input. These establishments make available the knowledge and skills of their employees, often on an assignment basis, where an individual or team is responsible for the delivery of services to the client. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The global design, research, promotional and consulting services market is segmented - 1) By Type: Photographic Services, Market Research Services, Advertising, Public Relations, And Related Services, Scientific Research And Development Services, Environmental Consulting Services, Management Consulting Services, Specialized Design Services, Architectural, Engineering Consultants And Related Services 2) By Mode: Online, Offline 3) By Service Provider: Large Enterprise, Small and Medium Enterprise Subsegments Covered: Portrait Studios Services, Commercial Studios, Marketing Research And Analysis Services, Public Opinion And Election Polling, Advertising Agencies, Other Advertising Services, Public Relations, Direct Mail Advertising, Billboard & Outdoor Advertising, Media Buying Agencies And Representative Firms, Print Advertising Distribution, Social Sciences And Humanities Services, Physical, Engineering, And Life Sciences, Nanotechnology Services, Biotechnology Services, Site Remediation Consulting Services, Other Environmental Consulting Services, Water And Waste Management Consulting Services, Environment Management, Compliance And Due Diligence, Operations Advisory, Financial Advisory, Technology Advisory, Strategy Advisory, Other Consulting Services, HR Advisory, Interior Design Services, Graphic Design Services, Industrial Design Services, Fashion And Other Design Services, Engineering Services, Architectural Services, Laboratory Testing Services, Surveying & Mapping Services, Building Inspection Services, Geophysical Services, Drafting Services

Advertising agencies are in charge of initiating, managing and implementing paid marketing communications. It creates the ads, plans how, when, and where they will be delivered, and then delivers them to the client. Public relations are the process of organizing and disseminating information from a person or organization to the appropriate public or target audience in an effort to change that audience's view. The main types of advertising, public relations, and related services are advertising agencies, billboard & outdoor advertising, media buying agencies and representative firms, print advertising distribution, other advertising services, public relations, and direct mail advertising. An advertising agency, often known as a creative agency or ad agency, is a company that specializes in the creation, development, and execution of advertising and other forms of promotion and marketing for its customers. The different modes include online and offline and are used in various applications such as BFSI, consumer goods and retail, government and public sector, IT & telecom, healthcare, and media & entertainment. The advertising, public relations, and related services market research report is one of a series of new reports from The Business Research Company that provides advertising, public relations, and related services market statistics, including advertising, public relations, and related services industry global market size, regional shares, competitors with an advertising, public relations, and related services market share, detailed advertising, public relations, and related services market segments, market trends and opportunities, and any further data you may need to thrive in the advertising, public relations, and related services industry. This advertising, public relations, and related services market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry. The global advertising agencies market grew from $372.55 billion in 2022 to $391.6 billion in 2023 at a compound annual growth rate (CAGR) of 5.1%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, surge in commodity prices, and supply chain disruptions, and affecting many markets across the globe. The advertising agencies market is expected to grow from $463.83 billion in 2027 at a CAGR of 4.3%. Advances in technology are expected to drive targeted advertising, making it more accurate than ever before. Companies such as Google, Facebook, and Twitter have developed advertisement delivery methods where they track netizens' movements around the web and enable advertisers to reach users via tailored advertisements, where people see products based on what they have previously searched for. Other examples of targeted advertising include tracking where people shop, what they buy online and what they read about online. This helps companies build up profiles of consumers with their behavioral patterns and shopping habits and other information such as their job and income. This facilitates advertisers in reaching people with personalized advertisements. Such improvements and advances in online advertising are expected to drive market growth in the forecast period. The outbreak of COVID-19 disease (COVID-19) has acted as a restraint on the advertising, public relations, and related services market in 2020 as governments globally imposed lockdowns and restricted trade, thereby limiting the need for professional services. COVID-19 is an infectious disease with flu-like symptoms including fever, cough, and difficulty breathing. The virus was first identified in 2019 in Wuhan, Hubei province of the People’s Republic of China and has spread globally, including Western Europe, North America, and Asia. Steps by national governments to contain the transmission have resulted in a decline in economic activity with countries entering a state of "lock down." The outbreak has had a negative impact on businesses throughout 2020 and into 2021. However, it is expected that the advertising, public relations, and related services market will recover from the shock over the forecast period as it is a "black swan" event and not related to ongoing or fundamental weaknesses in the market or the global economy. Advertising and PR agencies are rapidly shifting towards digital campaigns due to increasing digitalization and advances in social media, search engine marketing, content marketing, and e-commerce technology. As a result of increasing internet penetration and smartphone users, online content marketing campaigns are expected to be three times more effective than traditional ones and cost comparatively less. Such digital campaigns are targeted towards a growing user base of social media websites, such as Facebook, Twitter, Instagram, and Pinterest, and other internet portals like Google and Netflix. Moreover, they allow businesses to track their performance and effectiveness through real-time information. This helps companies to plan their future PR campaigns and marketing strategies. Major companies in the advertising, public relations, and related services market include Omnicom Group Inc., Publicis Groupe, Hakuhodo DY Holdings, WPP plc, Dentsu Inc., The Interpublic Group of Companies Inc., Financière de l'Odet, Recruit Holdings, Vivendi SA, and CyberAgent, Inc. Asia-Pacific was the largest region in the advertising, public relations, and related services market in 2022. Western Europe was the second largest region in advertising, public relations, and related services market. The regions covered in the advertising, public relations and related services report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the advertising, public relations, and related services market are Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Czech Republic, Denmark, Egypt, Finland, France, Germany, Hong Kong, India, Indonesia, Ireland, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Nigeria, Norway, Peru, Philippines, Poland, Portugal, Romania, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Thailand, Turkey, UAE, UK, USA, Venezuela, and Vietnam. The advertising, public relations and related services market consists of revenue earned by entities by providing services such as planning, developing, creating and managing advertisement and promotional activities. Advertising, public relations and related services establishments undertake processes where human capital is the major input. They make available the knowledge and skills of their employees, often on an assignment basis, where an individual or team is responsible for the delivery of services to the client. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The global advertising, public relations, and related services market is segmented - 1) By Type: Advertising Agencies, Billboard & Outdoor Advertising, Media Buying Agencies And Representative Firms, Print Advertising Distribution, Other Advertising Services, Public Relations, Direct Mail Advertising 2) By Application: BFSI, Consumer Goods and Retail, Government and Public Sector, IT & Telecom, Healthcare, Media & Entertainment 3) By Mode: Online, Offline Subsegments Covered: TV, Digital, Print, OOH (Out-of-Home Advertising), Radio, Billboards, Street Furniture, Transit, Place-Based, Media Buying Agencies, Media Representative Firms

Out-of-home advertising, also known as outdoor advertising, refers to advertisements that reach customers while they are outside their homes. Out-of-home advertising publicizes a business's products as well as its services. The purpose of advertising is to attract new customers by reaching out to them with an effective ad strategy. The main types of out-of-home advertising are billboards, transport, street furniture, transit displays, and others. A billboard is a huge outdoor advertising structure (a billboard) that is commonly found in high-traffic areas, such as along major roads. The different platforms include static and digital and are used by the food and beverage industry, vehicle industry, health and medical industry, commercial and personal services, consumer goods, and others. The ooh (out-of-home advertising) market research report is one of a series of new reports from The Business Research Company that provides ooh (out-of-home advertising) market statistics, including ooh (out-of-home advertising) industry global market size, regional shares, competitors with an ooh (out-of-home advertising) market share, detailed ooh (out-of-home advertising) market segments, market trends and opportunities, and any further data you may need to thrive in the ooh (out-of-home advertising) industry. This ooh (out-of-home advertising) market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future state of the industry. The global ooh (out-of-home advertising) market grew from $28.48 billion in 2022 to $31.23 billion in 2023 at a compound annual growth rate (CAGR) of 9.7%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The ooh (out-of-home advertising) market is expected to grow from $43.96 billion in 2027 at a CAGR of 8.9%. The rising urban population has contributed to the growth of the out-of-home (OOH) advertising market. The increase in the population in urban cities increases traffic congestion and waiting time. According to the INRIX 2020 Global Traffic Scorecard, London is ranked as the most congested city in the UK, with 69-hours time lost to traffic due to congestion, followed by Lincoln (47 hours) and Bristol (37 hours). With people spending more time outside their homes in traffic and other areas, OOH advertising holds the utmost importance in advertising. According to the UN World Urbanization Prospects revision, the urban population is expected to increase to 68% across the world by 2050. Over a third of expected urban growth will occur in just three countries—India, China, and Nigeria—and by 2050, the expected urban dwellers in India could be 416 million, China 255 million, and Nigeria 189 million. The rise in the urban population in developed and developing countries, which is contributing to the increasing traffic congestion, is driving the OOH advertising market. The volatile cost of advertising is expected to limit the growth of the out-of-home advertising (OOH) market. Billboard advertising costs are volatile and are influenced by a variety of factors, including circulation (the total volume of traffic passing by the billboard), demographics, and impressions. Additionally, the cost of designing an ad and the cost of building the physical one also influences the overall cost. According to Fit Small Business, a digital resource company, physical billboards cost $750 to $1,500 per month on average in rural areas; $1,500 to $2,000 per month in small to midsize towns; and $14,000 or more in major markets. Depending on the area, digital billboards might cost more than $15,000. For instance, physical billboard costs in Cedar Rapids are $550-$4,000 per month for a population of 209,658, and in Los Angeles they are $1,000-10,000 for a population of 10 million. These costs include only the rent, while the cost of designing an ad varies. Therefore, the volatility in the cost of advertising harms the out-of-home advertising market. Companies are increasingly using artificial intelligence to advertise their products. The major applications and benefits of artificial intelligence for digital out-of-home advertising are agile and trigger data-driven campaigns. For instance, McDonald’s used data like weather and time of day to remind consumers to promote ice cream sundaes on a hot day, and on the other hand, Coca-Cola promoted smart water when the temperature exceeded 21 degrees. Virgin Trains also used real-time traffic data to show motorists how much quicker their journey could have been by using trains. Therefore, AI and automation can optimise ads and update them creatively according to the data. In October 2021, American Outdoor, an outdoor advertising firm based in the US, acquired assets from Juggernaut Billboards for an undisclosed amount. The acquisition expands American Outdoor Advertising's portfolio, which already covers major markets in Arizona, Nevada and California. Juggernaut Billboard is a US-based company that provides billboard and mobile billboard advertising services in Puerto RiCo., Arizona, Texas, and Mexico. Major players in the out-of-home advertising market are Daktronics Inc., JCDecaux SA, Lamar Advertising Co., OUTFRONT Media, Inc., Ströer SE & Co. KGaA, Clear Channel Outdoor Holdings Inc., Exterion Media, oOh!media Limited, Intersection and Watchfire Signs. Asia-Pacific was the largest region in the ooh (out-of-home advertising) market in 2022. North America was the second largest region in the global OOH (out-of-home advertising) market. The regions covered in the global OOH (Out-of-home) advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the out-of-home advertising market are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, the UK, and the USA. The OOH (Out-of-Home Advertising) market consists of revenue earned by entities by providing services such as planning, developing, creating and managing advertisement and promotional activities in out of home advertisement facilities. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for specified geography are consumption values – that is, they are revenues generated by organizations in the specified geography within the specified market, irrespective of where they are produced. It does not include revenues from resales either further along the supply chain or as part of other products. The global out-of-home advertising market is segmented - 1) By Type: Billboard, Transport, Street Furniture, Transit Displays, Other Types 2) By Platform: Static, Digital 3) By Application: Food and Beverage Industry, Vehicle Industry, Health and Medical Industry, Commercial and Personal Services, Consumer Goods, Other Applications

Print advertising distribution service refers to the services that distribute periodicals, promotional samples, and handbills, which are postcard-sized advertisements likely to be read by a target audience. It captures an audience's attention when they read particular publications. The purpose of print advertising is to influence a reader to buy an advertised product either physically in a store or digitally on a company's website. The main types of print advertising distribution are newspapers, magazines, posters and banners, and others (brochures, guides, business cards, pamphlets). A newspaper is a monthly publication that contains written information on current events and is often typed in black ink on a white or grey backdrop. The various services offered include advertising material direct distribution services, circular direct distribution services, coupon direct distribution services, directory telephone, door-to-door distribution of advertising materials, flyer direct distribution services, handbill direct distribution services, and sample direct distribution services and are used by retail, electronics and telecommunications, insurance, finance, and others. The different sizes of enterprises include large enterprises, as well as small and medium-sized enterprises. The print advertising distribution market research report is one of a series of new reports from The Business Research Company that provides print advertising distribution market statistics, including print advertising distribution industry global market size, regional shares, competitors with a print advertising distribution market share, detailed print advertising distribution market segments, market trends and opportunities, and any further data you may need to thrive in the print advertising distribution industry. This print advertising distribution market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future state of the industry. The global print advertising distribution market size will grow from $29.28 billion in 2022 to $30.51 billion in 2023 at a compound annual growth rate (CAGR) of 4.2%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The global print advertising distribution market size is expected to grow to $34.97 billion in 2027 at a CAGR of 3.5%. An increase in the consumer base is expected to drive the demand for the print advertising distribution market. Print advertising will continue to have a strong consumer base because print advertising offers readers high-quality, reliable content to develop credibility, and advertisers can easily leverage this credibility. According to a national survey of American internet users, approximately 82% of Americans found print advertisements more trustworthy than online advertising. People of all ages read newspapers and magazines that are the mainstay of these print advertisements. However, the majority of the consumers are older adults and long-time readers. They find it easy to read the newspapers as it provides them the leisure to read as per their timetable and also that they use significantly fewer digital applications and spend less time on gadgets. Therefore, an increasing number of the consumer base is predicted to fuel the demand for the print advertising distribution market. The revenue of the print advertising distribution market is expected to decline due to mass business closures that are limiting the growth of the market. According to CNN Business, in 2022, UBS, an investment banking company projected 40,000 to 50,000 retail stores in the United States would be closed over the next five years, majorly due to COVID pandemic and bankruptcy. Due to the mass store closures, not only were print subscriptions lagging but there were no new business promotions as well, which meant there were no print ads, subsequently decreasing the revenues generated by the print advertising distribution market. The launch of augmented reality is gaining popularity in the print advertising distribution market. Major players operating in the industry are continuously focused on introducing innovations and technologies to better serve the needs of consumers. For instance, in 2021, Threekit reports that 83.1 million consumers in the US use AR monthly. AR usership is expected to grow to 17% by 2022. The augmented reality trend of combining print with digital is a new way to connect with users. This combination has been spawning some incredible campaigns which offer advertisers new opportunities to create a virtual shop window on any printed marketing material. The best example is the Australian wine brand '19 Crimes', which has the labels embedded with AR technology. When the users scan the label with an AR app on their phone, the label comes to life and the person shown on the label tells the story of the 19 Crimes. In November 2022, Alpha Card Compact Media, a UK-based specialist in print marketing business, acquired A-ha! Distribution, a UK-based tourist and leaflet distributor, for an undisclosed amount. With the acquisition of A-ha! Distribution, Alpha Card Compact Media would now be able to supply its own specialist print marketing products to A-ha!’s client network across the new parts of England. A-ha! Distribution company currently distributes over 20 million leaflets a year on behalf of over 500 clients, promoting events, attractions, and public information. Major players in the print advertising distribution market are Canon Solutions America, DGI USA, Gannett Company Inc., Valassis, R.R. Donnelley, Axel Springer, Pearson PLC., Sensory Interactive, Valassis and Soft signage. North America was the largest region in the print advertising distribution market in 2022. Western Europe was the second largest region in the global print advertising distribution market. The regions covered in the global print advertising distribution market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the print advertising distribution market are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, the UK, and the USA. The print advertising distribution market consists of revenues earned by entities by distributing and delivering advertisements, such as sample products, door-to-door promotion, placing brochures and flyers. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for specified geography are consumption values – that is, they are revenues generated by organizations in the specified geography within the specified market, irrespective of where they are produced. It does not include revenues from resales either further along the supply chain or as part of other products. The global print advertising distribution market is segmented - 1) By Type: Newspapers, Magazines, Posters and Banners, Others (Brochures, guides, business cards, pamphlets) 2) By Service: Advertising Material Direct Distribution Services, Circular Direct Distribution Services, Coupon Direct Distribution Services, Directory Telephone, Door-To-Door Distribution Of Advertising Materials, Flyer Direct Distribution Services, Handbill Direct Distribution Services, Sample Direct Distribution Services 3) By Industry: Retail, Electronics and telecommunications, Insurance, Finance, Other Industries 4) By Enterprise Size: Large Enterprise, Small and Medium Enterprise

Print media refers to publications distributed on paper in the form of printed copies of books, magazines, magazines, and newsletters. The main types of print media are directory, mailing list, and other publishers, book publishers, newspaper & magazines publishers. Book Publisher refers to a company or person engaged in publishing periodicals, books, music, and others. The different business models include subscription, advertising and is used in publishing house, newspaper office, and others. The print media market research report is one of a series of new reports from The Business Research Company that provides print media market statistics, including print media industry global market size, regional shares, competitors with a print media market share, detailed print media market segments, market trends and opportunities, and any further data you may need to thrive in the print media industry. This print media market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry. The global print media market grew from $319.47 billion in 2022 to $326.52 billion in 2023 at a compound annual growth rate (CAGR) of 2.2%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The print media market is expected to grow to $343.7 billion in 2027 at a CAGR of 1.3%. E-books sales are growing rapidly in established markets of the USA and Europe. eBooks generated a higher share of revenues than the physical print in developed markets such as the US and UK. According to PWC, total global book publisher revenue will increase, growing at a CAGR 1.7%, during the forecast period. Although the physical book publisher’s industry continues to shrink (-2.8%), this decline is offset by growth in e-books which are predicted to grow at a CAGR of 11.7% in the forecast period. Increasing consumer preference for the digital versions is expected to significantly impact the growth of the market during this period The outbreak of COVID-19 disease (COVID-19) has acted as a significant restraint on some of the print media markets in 2020 as businesses were disrupted due to lockdowns imposed by governments globally. COVID-19 is an infectious disease with flu-like symptoms including fever, cough, and difficulty in breathing. The virus was first identified in 2019 in Wuhan, Hubei province of the People’s Republic of China, and spread globally including Western Europe, North America, and Asia. Steps by national governments to contain the transmission have resulted in a decline in economic activity and restricted movement of goods and services with countries entering a state of 'lock down'. The outbreak had a negative impact on businesses throughout 2020 and into 2021. However, many media markets have been unaffected or benefited from this as they transmit their content remotely through digital channels. It is expected that the print media market will recover from the shock across the forecast period as it is a 'black swan event and not related to ongoing or fundamental weaknesses in the market or the global economy. The rise in social media and the increasing volume of consumer data is driving growth in the newspapers and magazines industry. Newspapers and magazines publishers can have broad and deeper visibility on their consumers, distributors, and other stakeholders. Publishers with the digital-first model are investing significantly in building in-house data and analytics teams. For example, Next Big Sound’s, Next Big Book application provides a dashboard for the publishing industry which offers information on sales, publicity events, social media, and web trends data regularly to offer a holistic view of the books’ performance. It will highlight factors that are the most influential such as news preferences, columnist preferences, and genre preferences. Major companies in the print media market include Bertelsmann SE & Co KGaA, Lagardere SCA, News Corporation, Grupo Planeta, QUAD/GRAPHICS INC., Scholastic Corporation, Hubert Burda Media, Kadokawa Corporation, Axel Springer SE, and John Wiley & Sons Inc. Asia-Pacific was the largest region in the print media market in 2022. Middle East is expected to be the fastest growing region in the forecast period. The regions covered in the print media report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the print media market report are Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Czech Republic, Denmark, Egypt, Finland, France, Germany, Hong Kong, India, Indonesia, Ireland, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Nigeria, Norway, Peru, Philippines, Poland, Portugal, Romania, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Thailand, Turkey, UAE, UK, USA, Venezuela, Vietnam. The print media market consists of sales of newspapers, magazines, other periodicals, books, directories and mailing lists, and other works, such as calendars, greeting cards, and maps and services such as advertising space. The market value includes the value of related goods sold by the service provider or included within the service offering. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The global print media market is segmented - 1) By Type: Directory, Mailing List, And Other Publishers, Book Publishers, Newspaper & Magazines Publishers 2) By Business Model: Subscription, Advertising 3) By Application: Publishing House, Newspaper Office, Other Applications Subsegments Covered: Directory and Mailing List, Other Publishers, Consumer Books, Educational books, Religious Books, Newspapers, Magazines

Advertising agencies are in charge of initiating, managing and implementing paid marketing communications. It creates the ads, plans how, when, and where they will be delivered, and then delivers them to the client. The main types of advertising agencies are TV, digital, radio, print, out-of-home (OOH), and others. A digital agency is primarily concerned with marketing the company's products and services on the internet using website design and development, search engine optimization (SEO), content marketing, paid online advertising, social media, email marketing, and other services. The various modes of advertising include online advertising and offline advertising and are used by the following: banking, financial services, and insurance sector (BFSI); consumer goods and retail; government and public sector; IT & telecommunication; healthcare; and media & entertainment. The advertising agencies market research report is one of a series of new reports from The Business Research Company that provides advertising agencies market statistics, including advertising agencies industry global market size, regional shares, competitors with an advertising agencies market share, detailed advertising agencies market segments, market trends and opportunities, and any further data you may need to thrive in the advertising agencies industry. This advertising agencies market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry. The global advertising agencies market size will grow from $372.55 billion in 2022 to $391.6 billion in 2023 at a compound annual growth rate (CAGR) of 5.1%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The global advertising agencies market size is expected to grow to $463.83 billion in 2027 at a CAGR of 4.3%. An increase in advertisement spending across industries is expected to drive the demand for the advertising agencies market. Video and mobile ads are major contributors to the increase in ad investment. Digital advertising has recently surpassed total TV ad spending. For instance, according to WordStream, a marketing company, digital ad spend was estimated at $441 billion in 2022 and projected to reach $485 billion in 2023, globally. Similarly, according to the Global Digital Ad Trends report published by PubMatic 2020, a digital advertising technology company, the US digital ad spend was $129.3 billion in 2019 and is projected to reach $201.8 billion in 2023, constituting 66.7% of total spending. This shows that in the US, digital ad spending surpassed traditional media spending. The retail industry has the highest percentage of total advertising spend on advertising. Therefore, the rise in advertising spending is predicted to fuel the demand for the advertising agencies market. The high cost of hiring an advertising agency, especially during tough economic times, is limiting the growth of the advertising agencies market. For instance, in smaller regions or markets, the cost of hiring an advertising agency could vary anywhere from $95 to $225 per hour, depending on the service and the skill of the person supplying that service. The average cost for digital marketing services ranges from $2,500 to $12,000 per month for small-to-midsized businesses (SMBs). Thus, the high costs associated with hiring an advertising agency are likely to hinder the growth of the market over the forecast period. The launch of artificial intelligence (AI) in advertising is gaining popularity in the advertising agencies market. Major players operating in the industry are continuously focused on introducing innovations and technologies to better serve the needs of consumers. For instance, as of MAY 2022, Kantar, launched Link AI for Digital. This is an artificial intelligence (AI) advertising testing tool designed for digital advertising formats. The Link AI for Digital solution predicts the in-market performance of a digital ad. The Link AI for Digital was trained on more than 230,000 survey-enabled ad tests and 30 million real-world interactions. In August 2021, Principle America Co. Ltd., a subsidiary of Tokyo-based digital marketing agency, Principle Company, acquired Eboost Consulting for an undisclosed amount. With this acquisition, Eboost will give its industry-leading social media advertising and PPC consulting services to Japanese companies growing into North America, as well as help U.S. organisations expand globally into the Japanese and APAC sectors. Eboost Consulting is a US-based digital marketing agency. Major players in the advertising agencies market are Caveni Digital Solutions, Socialiency Advertising, Tegra, BrandBurp Digital, Plan Z, Titan SEO Group, Breakneck Creative, Thevisiontech, Dentsu Inc., WPP PLC and Omnicom Group Inc. North America was the largest region in the advertising agencies market in 2022. Western Europe was the second largest region in the global advertising agencies market. The regions covered in the global advertising agencies market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the advertising agencies market are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, the UK, and the USA. The advertising agencies market consists revenue earned by entities by involving in marketing activities such as planning, developing, creating and managing advertisement campaigns and promotional activities in newspapers, radio, television, websites and social media sites. These establishments are organized to provide a full range of services (i.e., through in-house capabilities or subcontracting), including advice, creative services, account management, production of advertising content, media planning, and buying (i.e., placing advertising). The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for specified geography are consumption values – that is, they are revenues generated by organizations in the specified geography within the specified market, irrespective of where they are produced. It does not include revenues from resales either further along the supply chain or as part of other products. The global advertising agencies market is segmented - 1) By Mode: Online Advertising, Offline Advertising 2) By Type: TV, Digital, Radio, Print, Out-of-home (OOH), Other Types 3) By End-User Industry: Banking, Financial Services, and Insurance Sector (BFSI), Consumer Goods and Retail, Government and Public Sector, IT & Telecom, Healthcare, Media & Entertainment

Television advertising is the process of creating and broadcasting commercials on television to promote a product or service. Advertising exposes that brand to more audience initially than online advertising. TV advertising drives all other forms of promotion. The main service types of TV advertising are terrestrial, multichannel, and online. Multi-channel advertising refers to the distribution of marketing messages through multiple media channels such as email, social media, print, mobile, display ads, and television. The services are delivered through various platforms such as cable television and satellite television and are broadcast through advertisements and subscriptions. The different time slots include 20 seconds, 60 seconds, and more than 60 seconds. The TV advertising market research report is one of a series of new reports from The Business Research Company that provides TV advertising market statistics, including TV advertising industry global market size, regional shares, competitors with a TV advertising market share, detailed TV advertising market segments, market trends and opportunities, and any further data you may need to thrive in the TV advertising industry. This TV advertising market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry. The global TV advertising market size will grow from $122.04 billion in 2022 to $129.78 billion in 2023 at a compound annual growth rate (CAGR) of 6.3%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The global TV advertising market size is expected to grow to $160.38 billion in 2027 at a CAGR of 5.4%. The increased use of over-the-top (OTT) media services is expected to drive the growth of the TV advertising market. OTT offers reach and retention as the video advertisement is 100% viewable and non-skippable. For instance, on OTT platforms such as Netflix, Amazon Prime Video, and Disney+, advertisements are non-skippable and are 100% viewed by the subscriber. These advertisements are known as Subscription-Supported Video-on-Demand Services. When such ads are viewed by the audience, they reinforce the brand's message. The total OTT ad spending amount for 2020 was $990 million. An increase is expected in the forecast period, culminating in the $2.373 billion projected OTT ad spending in 2025, indicating that advertising on streaming services is rapidly expanding. Thus, the increased use of over-the-top (OTT) media services is driving the market for TV advertising. The lack of assurance that the advertisement will be viewed and effective is the major obstacle for the TV advertising market. Numerous individuals change the channel when an advertisement comes up during the show break. Additionally, individuals these days use smartphones during advertisements until their show returns, which results in less consideration given towards the promotions. For instance, according to a 2020 Edelman study, seven out of ten consumers avoid ads by changing their media habits (49%) and using ad blockers (48%). In fact, according to Blockthrough’s March 2021 survey, about 40% of US internet users use ad blocker on any device. Thus, such factors restrict the growth of the TV advertising market. Programmatic TV advertising is becoming increasingly popular in the TV advertising market. Programmatic advertising is the process of purchasing digital advertisements automatically by leveraging algorithms and machines. It eliminates human intervention in the advertisement purchasing process, making it quick and less expensive. With the help of programmatic advertising, an organization can publish as many ads as a company wants on as many platforms as they desire. Also, it addresses the requirement for expanded reach of ads as utilization patterns have changed among crowds. Programmatic advertising is associated with programmatic TV sets, which allow the audience to watch OTT platforms on TV. For instance, when a person is watching a movie or show on a programmatic TV set, an ad appears in the video player itself. These ads are called in-stream ads and can run as many times as an organizer wants, thus causing an increase in reach towards the target audience. Red Ventures, a marketing and advertising firm based in the United States, paid $500 million to Viacom for CNET Media Group in September 2020. This deal will help Red Ventures grow its personalized consumer experience and expand into consumer technology and gaming by securing network websites, which will include CNET, GameSpot, and ZDNet. CNET Media Group is a leading US-based online media company under ViacomCBS, which is a US-based mass media company formed by the merging of CBS Corporation and Viacom. Major players in the TV advertising market are CBS (Columbia Broadcasting System), Comcast Corporation, Viacom Inc., Gray Television Inc., Sinclair Broadcast Group, Sun TV Network, The Walt Disney Company, Time Warner Cable, TV Today Network and Vivendi SA. North America was the largest region in the TV advertising market in 2022. Western Europe was the second largest region in the global TV advertising market. The regions covered in the global TV advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the TV advertising market are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, the UK, and the USA. The TV advertising market consists of revenue earned by entities by providing services such as planning, developing, creating and managing advertisement and promotional activities in television. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for specified geography are consumption values – that is, they are revenues generated by organizations in the specified geography within the specified market, irrespective of where they are produced. It does not include revenues from resales either further along the supply chain or as part of other products. The global TV advertising market is segmented - 1) By Service Type: Terrestrial, Multichannel, Online 2) By delivery platform: Cable Television, Satellite Television 3) By Broadcasting services: Advertisement, Subscription 4) By Time slot: 20 seconds, 60 seconds, More than 60 seconds

Direct mail advertising is the process of direct marketing in which the mail is physically delivered to a prospect's mailbox via postal services or other delivery services which uses a broader messaging style and targets a larger customer base. The main types of direct mail advertising are postcards, self-mailers, letters and envelops, dimensional mailers, and catalogs. A self-mailer is a piece of promotional material that is sent without an envelope. It might range from a simple postcard to a detailed brochure or catalog. Retail, banks and financial institutions, commercial buildings, media and entertainment, government, and transportation all use direct mail advertising services.The different sizes of enterprises include large enterprises, as well as small and medium-sized enterprises. The direct mail advertising market research report is one of a series of new reports from The Business Research Company that provides direct mail advertising market statistics, including direct mail advertising industry global market size, regional shares, competitors with a direct mail advertising market share, detailed direct mail advertising market segments, market trends and opportunities, and any further data you may need to thrive in the direct mail advertising industry. This direct mail advertising market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry. The global direct mail advertising market size will grow from $74.65 billion in 2022 to $76.95 billion in 2023 at a compound annual growth rate (CAGR) of 3.1%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The global direct mail advertising market size is expected to grow to $84.72 billion in 2027 at a CAGR of 2.4%. The benefits associated with direct mail advertising contributed to the growth of the direct mail advertising market. The major benefits associated with direct mail advertising include high read rate, response rate, and personalization. The tangible benefits that direct mail offers along with the facility that personal and special messages can be delivered to the target customers, builds trust in customers. Also, direct mail tends to have a longer shelf life than email or digital marketing. According to the Postary (Postcard Marketing & Direct Mail Platform), the average response rate of the direct mail is around 2.7% - 4.4%, while the email has around 0.6%, which is comparatively very low. The average open rate varies between 57.5% – 85%, and the average return on investment is $4.09 (£3.22) for $1.27 (£1) spent on direct mail. Such benefits from direct mail advertising drive the direct mail advertising market. The high cost of direct mail advertising is expected to limit the growth of the direct mail advertising market. For instance, for a small business operating on a small marketing budget, a direct mail advertising campaign can result in high costs. Direct mailing costs include the price of the postage, professional printing, design cost, and costs for hiring services of a professional copywriter to create a persuasive message. In addition to this constraint, direct mail is considered junk mail by the consumers. According to a study, more than 90 percent of direct mails are tossed away without opening or reading. Therefore, to reach the customer with mail, the mail sent should be creative and to create such mail, the cost increases. The high cost of direct mail advertising hinders the direct mail advertising market. Direct mail advertisers are using 3D mail campaigns to modernize direct mail advertising. 3D direct mail campaigns are interactive as well as provide a visual media experience to the target customers. For instance, in March 2021, R.R. Donnelley & Sons Company), a leading global provider of marketing and business communications, announced the launch of a portfolio of 3D solutions to assist manufacturers and retailers in creating rich user experiences and accelerating time-to-market. RRD's end-to-end 3D suite, which enables simulations and digital prototyping that maximise the potential of augmented reality (AR) and mixed reality, is designed to utilise the power of emerging technologies such as 5G and spatial web for the Internet of Everything (IoE) (MR). Major players in the direct mail advertising market are RR Donnelley, Valassis, Dai Nippon, Harte Hanks, Quad/ Graphics, Cenveo, Hibbert, Gunderson Direct, Greetabl and SaasMQL. North America was the largest region in the direct mail advertising market in 2022. Western Europe was the second largest region in the global direct mail advertising market. The regions covered in the global direct mail advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the direct mail advertising market are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, the UK, and the USA. The direct mail advertising market consists of revenues earned by entities by providing services such as creating and designing advertisement and promotional activities campaigns for the purpose of distributing advertising materials (e.g., coupons, flyers, samples) or specialties (e.g., keychains, magnets, pens with customized messages imprinted) by mail or other direct distributions. The content and mode of advertisement can be customized according to the target audience. These establishments may also compile, maintain, sell, and rent mailing lists. The revenues earned by distributing and delivering advertisements, such as sample products, door-to-door promotion, placing brochures and flyers are not included in this market. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for specified geography are consumption values – that is, they are revenues generated by organizations in the specified geography within the specified market, irrespective of where they are produced. It does not include revenues from resales either further along the supply chain or as part of other products. The global direct mail advertising market is segmented - 1) By Type: Postcards, Self-Mailers, Letters and Envelop, Dimensional Mailers, Catalogs 2) By End-User: Retail, Banks & Financial Institutions, Commercial Buildings, Media & Entertainment, Government, Transportation 3) By Enterprise Size: Large Enterprise, Small and Medium Enterprise