Digital Advertising Market Report 2023

Digital Advertising Global Market Report 2023 – By Platform (Mobile Ad (InAPP and Mobile Web), Desktop Ad, Digital TV, Other Platforms), By Ad Format (Digital Display Ad (Programmatic and Nonprogrammatic Transactions, Internet Paid Search, Social Media, Online Video, Other Ad Formats), By Industrial Vertical (Media and Entertainment, Consumer Goods and Retail Industry, Banking, Financial Service and Insurance, Telecommunication IT Sector, Travel Industry, Healthcare Sector, Manufacturing and Supply Chain, Transportation and Logistics, Energy, Power, and Utilities, Other Industrial Verticals) – Market Size, Trends, And Global Forecast 2023-2032

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Digital advertising refers to the services that promote businesses online, such as through search engines, social media, websites, and any other program that can be accessed digitally. Digital advertising helps achieve a variety of business goals across the marketing funnel, ranging from brand awareness to customer engagement, to launching new products and driving repeat sales.

The main platforms of digital advertising are mobile advertising (In-app and mobile web), desktop advertising, digital TV, and others. Digital television refers to the transmission of television signals using digital rather than analogue technologies. The various formats of ads include digital display ads (programmatic and non-programmatic transactions), internet paid search, social media, online video, and others and are used by media and entertainment, consumer goods and retail industry, banking, financial services, and insurance, the telecommunications and IT sector, the travel industry, the healthcare sector, manufacturing and supply chain, transportation and logistics, energy, power, and utilities, and others.

The global digital advertising market is segmented -

1) By Platform: Mobile Ad (In-App and Mobile Web), Desktop Ad, Digital TV, Other Platforms

2) By Ad Format: Digital Display Ad (Programmatic and Non-programmatic Transactions, Internet Paid Search, Social Media, Online Video, Other Ad Formats

3) By Industrial Vertical: Media and Entertainment, Consumer Goods & Retail Industry, Banking, Financial Service & Insurance, Telecommunication IT Sector, Travel Industry, Healthcare Sector, Manufacturing & Supply Chain, Transportation and Logistics, Energy, Power, and Utilities, Other Industrial Verticals

The global digital advertising market size will grow from $178.29 billion in 2022 to $185.17 billion in 2023 at a compound annual growth rate (CAGR) of 3.9%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of global digital advertising is expected to grow to $209.43 billion in 2027 at a CAGR of 3.1%.

The internet user base's expansion coupled with self-service platforms is driving the global digital advertising market. The Internet is extensively used for e-commerce, e-learning, social connectivity, media, communication, and file transfers. According to Internet World Stats, as of June 2020, the number of internet users in the world is 4.8 billion, which accounts for more than 60% of the global population. In addition to this, the growing popularity of self-service advertising platforms is also the main contributor to the digital advertising market. Self-service advertising platforms are providing advertisers more convenience in the placement of their advertisements. The ease of being able to set up and administer their campaigns without the inconvenience of dealing with human intermediaries draws advertisers’ attention towards digital marketing. Therefore, an increase in the internet user base along with self-service platforms is driving the market.

Major players in the digital advertising market are Google Ads, Facebook, Alibaba, Amazon, Baidu, Tencent, Microsoft, Verizon, Twitter, and Sina.

The growing use of ad blockers is expected to hinder the global digital advertising market. Most internet users do not prefer ads as they are not interested in the ad content and block these ads. For instance, according to a 2020 Edelman study, seven out of ten consumers avoid ads by changing their media habits (49%) and using ad blockers (48%). In fact, according to Blockthrough’s March 2021 survey, about 40% of US internet users use ad blocker on any device. This is becoming a constraint for advertisers in reaching their audience and promoting their business. Therefore, the rise in the use of ad blockers is expected to limit the market's growth.

Technological advancements such as AR (augmented reality) are a major trend gaining popularity in the global digital advertising market. These days, advertisers have adopted augmented reality in their advertising strategies to enhance the user experience. For instance, in 2021, Snapchat, a pioneer in AR ads, launched a studio to assist clients in developing augmented reality advertising and experiences, as part of an effort to popularise the use of technology that can overlay computer-generated pictures over a person's perspective of the current world. AR ads are more than informative as people will have the ability to interact with the content rather than just viewing it.

In November 2021, Entravision, an US-based media, marketing, and technology company acquired 365 Digital for an un-disclosed amount. Through this acquisition, Entravision would expand and strengthen its digital services into new emerging markets such as Africa. 365 Digital is a digital advertising solutions company based in South Africa that specialises in ad serving technology and solutions.

North America was the largest region in the digital advertising market in 2022. Asia-Pacific was the second largest region in the digital advertising market report. The regions covered in the digital advertising analysis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.

The countries covered in the digital advertising market are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, the UK, and the USA.

The digital advertising market consists of revenue earned by entities by providing services such as planning, developing, creating, and managing advertisement and promotional activities in digital media. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for specified geography are consumption values – that is, they are revenues generated by organizations in the specified geography within the specified market, irrespective of where they are produced. It does not include revenues from resales either further along the supply chain or as part of other products.

The digital advertising market research report is one of a series of new reports from The Business Research Company that provides digital advertising market statistics, including digital advertising industry global market size, regional shares, competitors with a digital advertising market share, detailed digital advertising market segments, market trends and opportunities, and any further data you may need to thrive in the digital advertising industry. This digital advertising market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

    Table Of Contents

    1. Executive Summary

    2. Digital Advertising Market Characteristics

    3. Digital Advertising Market Trends And Strategies

    4. Digital Advertising Market – Macro Economic Scenario

    4.1 COVID-19 Impact On Digital Advertising Market

    4.2 Ukraine-Russia War Impact On Digital Advertising Market

    4.3 Impact Of High Inflation On Digital Advertising Market

    5. Digital Advertising Market Size And Growth

    5.1. Global Digital Advertising Historic Market, 2017-2022, $ Billion

    5.1.1. Drivers Of The Market

    5.1.2. Restraints On The Market

    5.2. Global Digital Advertising Forecast Market, 2022-2027F, 2032F, $ Billion

    5.2.1. Drivers Of The Market

    5.2.2. Restraints On the Market

    6. Digital Advertising Market Segmentation

    6.1. Global Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    Mobile Ad (In-APP and Mobile Web)

    Desktop Ad

    Digital TV

    Other Platforms

    6.2. Global Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    Digital Display Ad (Programmatic and Non-programmatic Transactions)

    Internet Paid Search

    Social Media

    Online Video

    Other Ad Formats

    6.3. Global Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    Media and Entertainment

    Consumer Goods & Retail Industry

    Banking, Financial Service & Insurance

    Telecommunication IT Sector

    Travel Industry

    Healthcare Sector

    Manufacturing & Supply Chain

    Transportation and Logistics

    Energy, Power, and Utilities

    Other Industrial Verticals

    7. Digital Advertising Market Regional And Country Analysis

    7.1. Global Digital Advertising Market, Split By Region, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    7.2. Global Digital Advertising Market, Split By Country, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    8. Asia-Pacific Digital Advertising Market

    8.1. Asia-Pacific Digital Advertising Market Overview

    Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies

    8.2. Asia-Pacific Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    8.3. Asia-Pacific Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    9. China Digital Advertising Market

    9.1. China Digital Advertising Market Overview

    9.2. China Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F,$ Billion

    9.3. China Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2017-2022, 2022-2027F, 2032F,$ Billion

    10. India Digital Advertising Market

    10.1. India Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    10.2. India Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    11. Japan Digital Advertising Market

    11.1. Japan Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    11.2. Japan Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    12. Australia Digital Advertising Market

    12.1. Australia Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    12.2. Australia Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    13. Indonesia Digital Advertising Market

    13.1. Indonesia Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    13.2. Indonesia Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    14. South Korea Digital Advertising Market

    14.1. South Korea Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    14.2. South Korea Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    15. Western Europe Digital Advertising Market

    15.1. Western Europe Digital Advertising Market Overview

    15.2. Western Europe Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    15.3. Western Europe Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    16. UK Digital Advertising Market

    16.1. UK Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    16.2. UK Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    17. Germany Digital Advertising Market

    17.1. Germany Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    17.2. Germany Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    18. France Digital Advertising Market

    18.4. France Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    18.5. France Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    19. Eastern Europe Digital Advertising Market

    19.1. Eastern Europe Digital Advertising Market Overview

    19.2. Eastern Europe Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    19.3. Eastern Europe Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    20. Russia Digital Advertising Market

    20.1. Russia Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    20.2. Russia Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    21. North America Digital Advertising Market

    21.1. North America Digital Advertising Market Overview

    21.2. North America Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    21.3. North America Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    22. USA Digital Advertising Market

    22.1. USA Digital Advertising Market Overview

    22.2. USA Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    22.3. USA Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    23. South America Digital Advertising Market

    23.1. South America Digital Advertising Market Overview

    23.2. South America Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    23.3. South America Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    24. Brazil Digital Advertising Market

    24.1. Brazil Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    24.2. Brazil Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    25. Middle East Digital Advertising Market

    25.1. Middle East Digital Advertising Market Overview

    25.2. Middle East Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    25.3. Middle East Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    26. Africa Digital Advertising Market

    26.1. Africa Digital Advertising Market Overview

    26.2. Africa Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    26.3. Africa Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    27. Digital Advertising Market Competitive Landscape And Company Profiles

    27.1. Digital Advertising Market Competitive Landscape

    27.2. Digital Advertising Market Company Profiles

    27.2.1. Google Ads

    27.2.1.1. Overview

    27.2.1.2. Products and Services

    27.2.1.3. Strategy

    27.2.1.4. Financial Performance

    27.2.2. Facebook

    27.2.2.1. Overview

    27.2.2.2. Products and Services

    27.2.2.3. Strategy

    27.2.2.4. Financial Performance

    27.2.3. Alibaba

    27.2.3.1. Overview

    27.2.3.2. Products and Services

    27.2.3.3. Strategy

    27.2.3.4. Financial Performance

    27.2.4. Amazon

    27.2.4.1. Overview

    27.2.4.2. Products and Services

    27.2.4.3. Strategy

    27.2.4.4. Financial Performance

    27.2.5. Baidu

    27.2.5.1. Overview

    27.2.5.2. Products and Services

    27.2.5.3. Strategy

    27.2.5.4. Financial Performance

    29. Key Mergers And Acquisitions In The Digital Advertising Market

    29. Digital Advertising Market Future Outlook and Potential Analysis

    30. Appendix

    30.1. Abbreviations

    30.2. Currencies

    30.3. Historic And Forecast Inflation Rates

    30.4. Research Inquiries

    30.5. The Business Research Company

    30.6. Copyright And Disclaimer

List Of Tables

    Table 1: Global Historic Market Growth, 2017-2022, $ Billion
  • Table 2: Global Forecast Market Growth, 2022-2027F, 2032F, $ Billion
  • Table 3: Global Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 4: Global Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 5: Global Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 6: Global Digital Advertising Market, Split By Region, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 7: Global Digital Advertising Market, Split By Country, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 8: Asia-Pacific, Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 9: Asia-Pacific, Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 10: China, Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 11: China, Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 12: India, Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 13: India, Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 14: Japan, Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 15: Japan, Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 16: Australia, Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 17: Australia, Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 18: Indonesia, Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 19: Indonesia, Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 20: South Korea, Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 21: South Korea, Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 22: Western Europe, Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 23: Western Europe, Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 24: UK, Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 25: UK, Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 26: Germany, Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 27: Germany, Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 28: France, Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 29: France, Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 30: Eastern Europe, Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 31: Eastern Europe, Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 32: Russia, Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 33: Russia, Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 34: North America, Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 35: North America, Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 36: USA, Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 37: USA, Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 38: South America, Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 39: South America, Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 40: Brazil, Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 41: Brazil, Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 42: Middle East, Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 43: Middle East, Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 44: Africa, Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 45: Africa, Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 46: Google Ads Financial Performance
  • Table 47: Facebook Financial Performance
  • Table 48: Alibaba Financial Performance
  • Table 49: Amazon Financial Performance
  • Table 50: Baidu Financial Performance

List Of Figures

    Figure 1: Global Historic Market Growth, 2017-2022, $ Billion
  • Figure 2: Global Forecast Market Growth, 2022-2027F, 2032F, $ Billion
  • Figure 3: Global Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 4: Global Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 5: Global Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 6: Global Digital Advertising Market, Split By Region, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 7: Global Digital Advertising Market, Split By Country, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 8: Asia-Pacific, Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 9: Asia-Pacific, Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 10: China, Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 11: China, Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 12: India, Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 13: India, Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 14: Japan, Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 15: Japan, Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 16: Australia, Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 17: Australia, Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 18: Indonesia, Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 19: Indonesia, Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 20: South Korea, Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 21: South Korea, Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 22: Western Europe, Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 23: Western Europe, Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 24: UK, Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 25: UK, Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 26: Germany, Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 27: Germany, Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 28: France, Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 29: France, Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 30: Eastern Europe, Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 31: Eastern Europe, Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 32: Russia, Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 33: Russia, Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 34: North America, Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 35: North America, Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 36: USA, Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 37: USA, Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 38: South America, Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 39: South America, Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 40: Brazil, Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 41: Brazil, Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 42: Middle East, Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 43: Middle East, Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 44: Africa, Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 45: Africa, Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 46: Google Ads Financial Performance
  • Figure 47: Facebook Financial Performance
  • Figure 48: Alibaba Financial Performance
  • Figure 49: Amazon Financial Performance
  • Figure 50: Baidu Financial Performance
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