Print Media Market Characteristics
The print media market consists of the sales of print media by entities (organizations, sole traders or partnerships) that provide news reports, articles, pictures, public historical documents, photographs, maps, audio material, audio-visual material, and other archival material of historical interest. These entities include news syndicates, libraries and archives.
Competitive Landscape of the Print Media Market
Major players in the global print media market include News Corp., Pearson PLC, Bertelsmann, Axel Springer, Gannett Company Inc.
Print Media Market Size
The print media market size is expected to reach $410 billion by 2022, significantly growing at a CAGR of around 1.2% during the forecast period. The growth in the print media market is due to growth in world population, low interest rate environment and growth in number of writer.
However, the market for print media is expected to face certain restraints from several factors such as antitrust concerns, piracy.
Print Media Market Segmentation
The global print media market is further segmented based on type and geography.
By Type - The print media market is segmented into newspaper and magazine publishers, book publishers and directory, mailing list, and other publishers, among these segments, the newspaper and magazine publishers’ market accounts for the largest share in the global print media market.
By Geography - The global print media is segmented into North America, South America, Asia-Pacific, Eastern Europe, Western Europe, Middle East and Africa. Among these regions, the North America print media market accounts the largest share in the global print media market.
Trends in the Print Media Market
Delivering content through video magazines, digitization of newspapers and big data driving growth are the major trends witnessed in the global print media market.
Potential Opportunities in the Print Media Market
With emerging markets growth, Online Paywall, social media, the scope and potential for the global print media market is expected to significantly rise in the forecast period.