Social Media Subscription Global Market Report 2022 – By Type (Refill, Customize, and Membership), By Payment Mode (Cash on Delivery, and Online Payments), By Application (Beauty and Personal Care, Food and Beverage, Clothing and Fashion, Entertainment, Health and Fitness, and Other Applications), By End Users (Adults, and Kids) – Market Size, Trends, And Global Forecast 2022-2026

Starting Price : $4000.00 | Pages : 175 | Published : August 2022 | SKU CODE : 7401 | Delivery Time: 2-3 business days | Format :


The social media subscription market includes the sales of subscriptions or related services by entities (organizations, sole traders, partnerships) through social media in the media industry. A subscription business generates revenue by receiving monthly or yearly payments from customers to continue access to a good or service. The companies involved in the subscription market are primarily engaged in sales of subscriptions or related services to customers on social media in the form of refills, customization, and membership through cash on delivery or online payment methods to customers categorized as women, men, and kids.

The main types of social media subscriptions are refill, customize, and membership. Refill refers to filling something again The payment modes include cash on delivery and online payments. The various applications involved are beauty and personal care, food and beverage, clothing and fashion, entertainment, health and fitness, and other applications, and these are used by adults and kids.

The global social media subscription market size is expected to grow from $78 billion in 2021 to $92.47 billion in 2022 at a compound annual growth rate (CAGR) of 18.6%. The global social media subscription market size is expected to grow to $154.06 billion in 2026 at a compound annual growth rate (CAGR) of 2.1%.

Internet-based streaming services are expected to propel the growth of the social media subscription market. Customers nowadays are preferring to watch their favorite content as and when they wish to, from any place, which is increasing the popularity of online content streaming. To watch their favorite content online, customers need to avail of subscriptions to specific sites such as Netflix, Amazon, and more, either on a monthly, quarterly, or yearly basis by paying a certain amount for the subscription. For instance, according to Decider, a US-based entertainment and pop culture destination site data, Netflix has roughly 214 million global paid memberships as of Q3 2021. Another survey conducted in America revealed that Americans prefer Netflix to TV to watch operas and movies. It also states that 53% preferred streaming TV shows and 56% online video streaming on monthly basis and only 46% prefer watching live TV. Therefore, internet-based streaming services are driving the growth of the social media subscription market.

Customers stop subscribing to services either voluntarily due to dissatisfaction with the service or involuntarily due to payment issues, termed "churn rate. The slight changes in churn rate can affect the business's bottom line to a greater extent. The churn rate affects the monthly recurring revenue as a customer takes the revenue while leaving; customer lifetime value, which affects profitability and longevity; and customer acquisition costs as the company spends to acquire the customer and if he/she churns before gaining the cost. An analysis by subscription service Recurly states the overall churn rate for the subscription market to be 5.6%. The B2B churn rate was 5.00% lower than B2C, which was 7.05%, and also the voluntary churn rate by customers was 4.21% higher than the involuntary churn rate, which was 1.39%. In 2019, the Zuora Subscription Economy Index states that the range of churn rates observed was 16.2% for business services to a 37.1% churn rate for media. The higher churn rate is expected to hinder the revenue generated by the subscription market.

Social Media marketing is the use of social media platforms by companies to increase sales, drive website traffic, and market or promote their products or brands. The companies do social media management by posting content on their social media profiles, responding to their follower's reviews or comments, and publishing social media advertisements. For instance, in January 2022, according to Sprout Social Data, a US-based software company, there are 3.96 billion total social media users across all platforms, and the amount of time adults use social media across all platforms is now higher than ever at 95 minutes per day.

In 2019, Walt Disney, a US-based mass media and entertainment company with business segments like media networks, parks experiences and products, studio entertainment, and Direct consumer, acquired 21st Century Fox for an amount of $71 Billion. The deal would place The Walt Disney Company in a well-positioned lead media company in this dynamic and transformative era and allows it to entertain its customers with high-quality media, meet its international footprint, and will expand its direct-to-customer business. 21st Century Fox is a US-based mass media company that specializes in film production businesses and mainly deals in the film and television industries.

The major players in the social media subscription market are Dollar Shave Club, Inc., Blue Apron Holding Inc., Personalized Beauty Discovery Inc. (Ipsy), The Walt Disney Company, Hello Fresh, EdgeWell Personal Care (Harry`s), PetSmart Inc., Netflix, Flintobox, Nature Delivered Ltd. (Graze), and Amazon.Com Inc.

North America was the largest region in the social media subscription market in 2021. The regions covered in the global social media subscription market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa.

The countries covered in the social media subscription market are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, the UK, and the USA.

The global social media subscription market is segmented -

1) By Type: Refill, Customize, and Membership

2) By Payment Mode: Cash on Delivery, and Online Payments

3) By Application: Beauty and Personal Care, Food and Beverage, Clothing and Fashion, Entertainment, Health and Fitness, and Others

4) By End Users: Adults, and Kids

    Table Of Contents

    1. Executive Summary

    2. Social Media Subscription Market Characteristics

    3. Social Media Subscription Market Size And Growth

    3.1. Global Social Media Subscription Historic Market, 2015 - 2019, $ Billion

    3.1.1. Drivers Of The Market

    3.1.2. Restraints On The Market

    3.2. Global Social Media Subscription Forecast Market, 2021-2026F, 2031F, $ Billion

    3.2.1. Drivers Of The Market

    3.2.2. Restraints On the Market

    4. Social Media Subscription Market Segmentation

    4.1. Global Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    Refill

    Customize

    Membership

    4.2. Global Social Media Subscription Market, Segmentation By Payment Mode, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    Cash on Delivery

    Online Payments

    4.3. Global Social Media Subscription Market, Segmentation By Application, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    Beauty & Personal Care

    Food & Beverage

    Clothing & Fashion

    Entertainment

    Health & Fitness

    Others

    4.4. Global Social Media Subscription Market, Segmentation By End Users, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    Women

    Men

    Kids

    5. Social Media Subscription Market Regional And Country Analysis

    5.1. Global Social Media Subscription Market, Split By Region, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    5.2. Global Social Media Subscription Market, Split By Country, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    6. Asia-Pacific Social Media Subscription Market

    6.1. Asia-Pacific Social Media Subscription Market Overview

    6.2. Asia-Pacific Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    7. China Social Media Subscription Market

    7.1. China Social Media Subscription Market Overview

    7.2. China Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F,$ Billion

    8. India Social Media Subscription Market

    8.1. India Social Media Subscription Market Overview

    8.2. India Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    9. Japan Social Media Subscription Market

    9.1. Japan Social Media Subscription Market Overview

    9.2. Japan Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    10. Australia Social Media Subscription Market

    10.1. Australia Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    11. Indonesia Social Media Subscription Market

    11.1. Indonesia Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    12. South Korea Social Media Subscription Market

    12.1. South Korea Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    13. Western Europe Social Media Subscription Market

    13.1. Western Europe Social Media Subscription Market Overview

    13.2. Western Europe Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    14. UK Social Media Subscription Market

    14.1. UK Social Media Subscription Market Overview

    14.2. UK Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    15. Germany Social Media Subscription Market

    15.1. Germany Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    16. France Social Media Subscription Market

    16.3. France Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    17. Eastern Europe Social Media Subscription Market

    17.1. Eastern Europe Social Media Subscription Market Overview

    17.2. Eastern Europe Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    18. Russia Social Media Subscription Market

    18.1. Russia Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    19. North America Social Media Subscription Market

    19.1. North America Social Media Subscription Market Overview

    19.2. North America Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    20. USA Social Media Subscription Market

    20.1. USA Social Media Subscription Market Overview

    20.2. USA Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    21. South America Social Media Subscription Market

    21.1. South America Social Media Subscription Market Overview

    21.2. South America Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    22. Brazil Social Media Subscription Market

    22.1. Brazil Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    23. Middle East Social Media Subscription Market

    23.1. Middle East Social Media Subscription Market Overview

    23.2. Middle East Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    24. Africa Social Media Subscription Market

    24.1. Africa Social Media Subscription Market Overview

    24.2. Africa Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    25. Social Media Subscription Market Competitive Landscape And Company Profiles

    25.1. Social Media Subscription Market Competitive Landscape

    25.2. Social Media Subscription Market Company Profiles

    25.2.1. Dollar Shave Club, Inc.

    25.2.1.1. Overview

    25.2.1.2. Products and Services

    25.2.1.3. Strategy

    25.2.1.4. Financial Performance

    25.2.2. Blue Apron Holding Inc

    25.2.2.1. Overview

    25.2.2.2. Products and Services

    25.2.2.3. Strategy

    25.2.2.4. Financial Performance

    25.2.3. Personalized Beauty Discovery Inc. (Ipsy)

    25.2.3.1. Overview

    25.2.3.2. Products and Services

    25.2.3.3. Strategy

    25.2.3.4. Financial Performance

    25.2.4. The Walt Disney Company

    25.2.4.1. Overview

    25.2.4.2. Products and Services

    25.2.4.3. Strategy

    25.2.4.4. Financial Performance

    25.2.5. Hello Fresh

    25.2.5.1. Overview

    25.2.5.2. Products and Services

    25.2.5.3. Strategy

    25.2.5.4. Financial Performance

    26. Key Mergers And Acquisitions In The Social Media Subscription Market

    27. Social Media Subscription Market Trends And Strategies

    28. Social Media Subscription Market Future Outlook and Potential Analysis

    29. Appendix

    29.1. Abbreviations

    29.2. Currencies

    29.3. Research Inquiries

    29.4. The Business Research Company

    29.5. Copyright And Disclaimer

List Of Tables

    Table 1: Global Historic Market Growth, 2016-2021, $ Billion
  • Table 2: Global Forecast Market Growth, 2016-2021, 2026F, 2031F, $ Billion
  • Table 3: Global Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2026F, 2031F, $ Billion
  • Table 4: Global Social Media Subscription Market, Segmentation By Payment Mode, Historic and Forecast, 2016-2021, 2026F, 2031F, $ Billion
  • Table 5: Global Social Media Subscription Market, Segmentation By Application, Historic and Forecast, 2016-2021, 2026F, 2031F, $ Billion
  • Table 6: Global Social Media Subscription Market, Segmentation By End Users, Historic and Forecast, 2016-2021, 2026F, 2031F, $ Billion
  • Table 7: Global Social Media Subscription Market, Split By Region, Historic and Forecast, 2016-2021, 2026F, 2031F, $ Billion
  • Table 8: Global Social Media Subscription Market, Split By Country, Historic and Forecast, 2016-2021, 2026F, 2031F, $ Billion
  • Table 9: Asia-Pacific, Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2026F, 2031F, $ Billion
  • Table 10: China, Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2026F, 2031F, $ Billion
  • Table 11: India, Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2026F, 2031F, $ Billion
  • Table 12: Japan, Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2026F, 2031F, $ Billion
  • Table 13: Australia, Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2026F, 2031F, $ Billion
  • Table 14: Indonesia, Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2026F, 2031F, $ Billion
  • Table 15: South Korea, Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2026F, 2031F, $ Billion
  • Table 16: Western Europe, Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2026F, 2031F, $ Billion
  • Table 17: UK, Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2026F, 2031F, $ Billion
  • Table 18: Germany, Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2026F, 2031F, $ Billion
  • Table 19: France, Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2026F, 2031F, $ Billion
  • Table 20: Eastern Europe, Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2026F, 2031F, $ Billion
  • Table 21: Russia, Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2026F, 2031F, $ Billion
  • Table 22: North America, Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2026F, 2031F, $ Billion
  • Table 23: USA, Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2026F, 2031F, $ Billion
  • Table 24: South America, Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2026F, 2031F, $ Billion
  • Table 25: Brazil, Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2026F, 2031F, $ Billion
  • Table 26: Middle East, Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2026F, 2031F, $ Billion
  • Table 27: Africa, Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2026F, 2031F, $ Billion
  • Table 28: Dollar Shave Club, Inc. Financial Performance
  • Table 29: Blue Apron Holding Inc Financial Performance
  • Table 30: Personalized Beauty Discovery Inc. (Ipsy) Financial Performance
  • Table 31: The Walt Disney Company Financial Performance
  • Table 32: Hello Fresh Financial Performance

List Of Figures

    Figure 1: Global Historic Market Growth, 2016-2021, $ Billion
  • Figure 2: Global Forecast Market Growth, 2016-2021, 2026F, 2031F, $ Billion
  • Figure 3: Global Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2026F, 2031F, $ Billion
  • Figure 4: Global Social Media Subscription Market, Segmentation By Payment Mode, Historic and Forecast, 2016-2021, 2026F, 2031F, $ Billion
  • Figure 5: Global Social Media Subscription Market, Segmentation By Application, Historic and Forecast, 2016-2021, 2026F, 2031F, $ Billion
  • Figure 6: Global Social Media Subscription Market, Segmentation By End Users, Historic and Forecast, 2016-2021, 2026F, 2031F, $ Billion
  • Figure 7: Global Social Media Subscription Market, Split By Region, Historic and Forecast, 2016-2021, 2026F, 2031F, $ Billion
  • Figure 8: Global Social Media Subscription Market, Split By Country, Historic and Forecast, 2016-2021, 2026F, 2031F, $ Billion
  • Figure 9: Asia-Pacific, Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2026F, 2031F, $ Billion
  • Figure 10: China, Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2026F, 2031F, $ Billion
  • Figure 11: India, Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2026F, 2031F, $ Billion
  • Figure 12: Japan, Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2026F, 2031F, $ Billion
  • Figure 13: Australia, Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2026F, 2031F, $ Billion
  • Figure 14: Indonesia, Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2026F, 2031F, $ Billion
  • Figure 15: South Korea, Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2026F, 2031F, $ Billion
  • Figure 16: Western Europe, Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2026F, 2031F, $ Billion
  • Figure 17: UK, Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2026F, 2031F, $ Billion
  • Figure 18: Germany, Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2026F, 2031F, $ Billion
  • Figure 19: France, Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2026F, 2031F, $ Billion
  • Figure 20: Eastern Europe, Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2026F, 2031F, $ Billion
  • Figure 21: Russia, Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2026F, 2031F, $ Billion
  • Figure 22: North America, Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2026F, 2031F, $ Billion
  • Figure 23: USA, Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2026F, 2031F, $ Billion
  • Figure 24: South America, Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2026F, 2031F, $ Billion
  • Figure 25: Brazil, Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2026F, 2031F, $ Billion
  • Figure 26: Middle East, Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2026F, 2031F, $ Billion
  • Figure 27: Africa, Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2026F, 2031F, $ Billion
  • Figure 28: Dollar Shave Club, Inc. Financial Performance
  • Figure 29: Blue Apron Holding Inc Financial Performance
  • Figure 30: Personalized Beauty Discovery Inc. (Ipsy) Financial Performance
  • Figure 31: The Walt Disney Company Financial Performance
  • Figure 32: Hello Fresh Financial Performance
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