Digital Advertising Market Definition

The digital advertising market consists of the sales of digital advertising services by entities (organizations, sole traders and partnerships) that plan, develop, create and manage advertisement and promotional activities in digital media. Digital advertising delivers promotional content to users through various online and digital channels such as social media, email, search engines, mobile apps, affiliate programs and websites to show advertisements and messages to audiences. Digital advertising allows companies to reach the right people with the right message at the right time, thus generating a better return on investment.

The internet advertising refers to the marketing strategy that entails using the internet as a medium to generate website traffic and target marketing messages to the right customers. Internet advertising captures users' attention and directs them to the website. It assists in informing, persuading, reminding, and educating the target customers about the products or brands. The main ad formats of internet advertising are search engine advertising and search engine marketing, display advertising, mobile advertising, social media advertising, video advertising, online classifieds ads, and other ad formats. Search engine advertising refers to a type of ad format that is used to drive more SERPS (search engine results page) visitors to a website. Search engine advertisements are a set of paid ads that appear primarily on the results pages of search engines such as Google. The different platforms include mobile, desktop, laptop, and others that offer various pricing models such as cost per thousand (CPT), performance-based advertising, hybrid, and others. Internet advertising is suitable for large enterprises, small, and medium-sized enterprises that are leveraged by automotive, healthcare, media, and entertainment, BFSI, education, retail, and consumer goods, transport and tourism, IT and telecom, and other industries. The internet advertising market research report is one of a series of new reports from The Business Research Company that provides internet advertising market statistics, including internet advertising industry global market size, regional shares, competitors with an internet advertising market share, detailed internet advertising market segments, market trends and opportunities, and any further data you may need to thrive in the internet advertising industry. This internet advertising market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry. The global internet advertising market size grew from $418.48 billion in 2022 to $472.81 billion in 2023 at a compound annual growth rate (CAGR) of 13.0%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The internet advertising market size is expected to grow to $737.4 billion in 2027 at a CAGR of 11.8%. Rising internet penetration is expected to propel the growth of the internet advertising market going forward. The internet has essentially made lives more convenient and more accessible. It has brought the entire world to its fingertips. The internet provides the capability to search for almost any information through a computer, mobile phone, and another personal digital assistant. The internet has changed marketing by creating modern technology ecosystems, customizing and immersive campaigns for consumers. For instance, according to a report published in June 2021 by the International Telecommunication Union (ITU), the United Nations agency specializing in information and communication technologies, the number of internet users increased by 10.2% in 2020. Furthermore, between 2019 and 2021, internet usage in Africa and Asia-Pacific increased by 23% and 24%, respectively. During the same period, internet users in the least developed countries (LDCs) increased by 20%, accounting for 27% of the total population. Therefore, the rising internet penetration is driving the growth of the internet advertising market. Technological advancements have emerged as the key trend gaining popularity in the internet advertising market. Major companies operating in the internet advertising sector are focused on introducing new technologies to maximize productivity and sustain their market position. For instance, in February 2022, Google Ads, an online advertising platform developed by Google, introduced the new Search Ads 360. Through this newly developed platform, more data will be managed and processed than ever. This will create new enterprise innovations that will centralize and scale user work. Secondly, it will provide immediate management support for most new Google Ads features, such as performance max and discovery campaigns. In September 2021, Azerion, a Netherlands-based digital entertainment and media platform, acquired Sublime for an undisclosed amount. With this acquisition, Azerion has strengthened its digital advertising platform through the addition of Sublime. Sublime is a Paris-based company that creates and delivers creative solutions to brands looking for effective advertising. Major players in the internet advertising market are Alibaba Group Holdings Ltd., Google LLC, Baidu Inc., Microsoft corporation, Amazon Web Services Inc., Facebook Inc., Twitter Inc., Verizon Communication Inc., Hulu LLC, International Business Machines Corporation (IBM), Linkedin, eBay Inc., Yahoo Inc., InMobi, Smaato Inc., Epom Ltd., Mobvista Co. Ltd., and Mintegral. North America was the largest region in the internet advertising market in 2022. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the internet advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the internet advertising market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, and USA. The internet advertising market consists of revenue earned by entities by providing ads on internets such as email marketing and native advertising. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The global internet advertising market is segmented - 1) By Ad Format Type: Search Engine Advertising or Search Engine Marketing, Display Advertising, Mobile Advertising, Social Media Advertising, Video Advertising, Online Classifieds Ads, Other Ad Formats 2) By Platform Type: Mobile, Desktop and Laptop, Other Platforms 3) By Pricing Model Type: Cost Per Thousand (CPT), Performance Based Advertising, Hybrid, Other Pricing Models 4) By Enterprise Size: Large Enterprises, Small and Medium-Sized Enterprises 5) By Industry: Automotive, Healthcare, Media and Entertainment, BFSI, Education, Retail and Consumer Goods, Transport and Tourism, IT and Telecom, Other Industries

Public relations are the process of organizing and disseminating information from a person or organization to the appropriate public or target audience in an effort to change that audience's view. Public relations help a business create, organize, and measure the effectiveness of its public relations tactics over time. The main types of public relations are private PR firms and public PR firms. A public relations firm seeks to sway public opinion about a company's products or services. The different mediums include events, social media, influencer marketing, company websites, TV, print, and others, and are used by various industries, including consumer goods and retail, BFSI, government and public sector, telecom, IT, healthcare, media, and entertainment. The public relations market research report is one of a series of new reports from the 2019 arch Company that provides public relations market statistics, including public relations industry global market size, regional shares, competitors with a public relations market share, detailed public relations market segments, market trends and opportunities, and any further data you may need to thrive in the public relations industry. This public relations market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future state of the industry. The global public relations market size will grow from $100.39 billion in 2022 to $107.05 billion in 2023 at a compound annual growth rate (CAGR) of 6.6%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The global public relations market size is expected to grow to $133.82 billion in 2027 at a CAGR of 5.7%. The rising need to gain a competitive advantage is driving the public relations market. Public relations can unite all functions with a single vision as per the mission of the organization. A well-made, integrated PR plan can connect customers and clients with the organization and create a competitive advantage for organizations. It helps to attract attention and raise visibility for the product or service. In a PR Campaign, beverages brand Tropicana set out to show that even a small 150ml glass of Tropicana orange juice provides 60 percent of the daily Vitamin C. They set up an interactive billboard in London and showed an animated character, Little Glass, who discussed the health benefits of Vitamin C and orange juice, specifically Tropicana, and Tropicana representatives gave away 150ml glasses of orange juice. A research report in The Telegraph following the campaign showed that 88% of respondents said the campaign drove them to buy Tropicana more often, and 100% of the respondents said that they had come away from the campaign believing Tropicana was worth paying more for. Stringent data collection regulations such as GDPR (General Data Protection Regulation) have proven to be a restraint on the market. These regulations strengthen the data protection and privacy of a country’s citizens regardless of where they live or work. For instance, companies that collect personal information from EU customers, receive web traffic from the EU or do business with EU citizens fall under the ambit of GDPR. GDPR helps customers be aware of the type of data being collected and thus opt-out or decline to opt-in. The market for PR focuses heavily on the collection, storage, and use of personal information for media relations. The data must be collected more cautiously and individuals have the option to not provide their personal information, which could restrain the market for public relations. Public relations (PR) companies are increasingly investing in digital PR in the digital medium. Programmatic PR refers to the automation of advertising. The increasing volume of global digital communications has led to handing over the manual tasks to artificial intelligence. Programmatic PR increases transparency and control and is more efficient as it has better targeting capabilities for audiences. The area of reach is also greater in programmatic PR. For instance, Accenture Interactive's entry into the ad-buying world will incorporate the planning, buying, and management of programmatic advertisement campaigns. It will also help brands develop a strategy for attacking programmatic buying. These technological advances will help PR and drive the market further. Globally, governments have enforced data protection laws in order to bring enforcement actions to protect consumers against unfair practices. For instance, the General Data Protection Regulation (GDPR) in the European Union protects the personal data of individuals in the EU. For PR companies to ensure compliance with GDPR, they must publish a data protection policy that explains the kind of data they hold, what they do with it, and with whom they share it. The policy should also explain how subject access requests, such as requests to reveal, change, or delete data, are handled and give an overview of how they intend to keep the data secure. These are referred to as a "privacy notice" or "policy." Also, a regular review is required to ensure that the IT systems and internal security processes are updated to current good practice. In April 2021, MikeWorldWide, a US-based integrated public relations company, acquired Chameleon for undisclosed amount. This acquisition of Chameleon brings its expertise in technology and B2B communications to MWW's UK presence, that would create one of the country's largest technology firms. In addition to almost 30 PR, content, and digital professionals, the combined entity is among the top five B2B and top fifteen technology firms in the UK. Chameleon is UK-based technology public relations consultancy. Major players in the public relations market are IPG, Publicis, Omnicom, WPP, Prezly, Business Wire, Havas PR, MWWPR, Mikhailov & Partners, and DJE. North America was the largest region in the public relations market in 2022. Western Europe was the second largest region in the global public relations market. The regions covered in the global public relations market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the public relations market are Brazil, China, France, Germany, India, Indonesia, Japan, South Korea, Russia, UK, USA, and Australia. The public relations (PR) market consists of revenue earned by entities by involving services such as managing, designing and implementing communication between an organization and its customers. Activities of PR firms aims to promote the image of their clients and encourages favorable relations between the client and its stakeholders, such as consumers, government, general public, employees and investors. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for specified geography are consumption values – that is, they are revenues generated by organizations in the specified geography within the specified market, irrespective of where they are produced. It does not include revenues from resales either further along the supply chain or as part of other products. The global public relations market is segmented - 1) By Medium: Events, Social Media, Influencer Marketing, Company Websites, TV, Print, Other Mediums 2) By End User: Consumer Goods and Retail, BFSI, Government and Public Sector, Telecom, IT, HealthCare, Media, Entertainment 3) By Type: Private PR firms, Public PR firms

Web content refers to the written, visual, or auditory material that users encounter while using websites. A search portal refers to a web directory, a search tool, and other helpful functions like file storage, gaming, email, and ecommerce directories. Social media is a computer-based technology that makes it possible to share concepts, ideas, and knowledge through online groups and networks. The main types of web content, search portals, and social media are social media, internet search portals, digital publishing, content streaming, and search engine optimization services. Social media refers to a computer-based technology that will facilitate sharing of ideas, thoughts, and information through virtual networks and communities. The different deployment types include on-premises, cloud and involve various organization services such as large enterprises, small and medium-sized enterprises (SMEs). The web content, search portals, SEO services, and social media market research report is one of a series of new reports from The Business Research Company that provides web content, search portals, SEO services, and social media market statistics, including Open banking industry global market size, regional shares, competitors with a web content, search portals, SEO services, and social media market share, detailed web content, search portals, SEO services, and social media market segments, market trends and opportunities, and any further data you may need to thrive in the web content, search portals, SEO services, and social media industry. This web content, search portals, SEO services, and social media market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry. The global web content, search portals and social media market grew from $641.55 billion in 2022 to $747 billion in 2023 at a compound annual growth rate (CAGR) of 16.4%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The web content, search portals and social media market is expected to grow to $1316.8 billion in 2027 at a CAGR of 15.2%. Rising penetration of mobile, tablet and other electronics and rising data consumption will drive the web content, search portals, SEO services, and social media market. An increase in sales of internet-accessible electronic devices such as smartphones and tablets lead to an increase in the consumption of digital content. For example, the total number of smartphone devices across the world reached 6 billion in 2020, that is eight people out of 10 owned a smartphone in 2020, eventually driving the revenues of web content, search portals, SEO services, and social media companies. This increasing use of smartphones is expected to increase internet usage, hence driving the web content, search portals, SEO services, and social media market. The outbreak of COVID-19 disease (COVID-19) has acted as a significant restraint on some of the web content, search portals, and social media markets in 2020 as businesses were disrupted due to lockdowns imposed by governments globally. COVID-19 is an infectious disease with flu-like symptoms including fever, cough, and difficulty in breathing. The virus was first identified in 2019 in Wuhan, Hubei province of the People’s Republic of China, and spread globally including Western Europe, North America, and Asia. Steps by national governments to contain the transmission have resulted in a decline in economic activity and restricted movement of goods and services with countries entering a state of 'lock down'. The outbreak had a negative impact on businesses throughout 2020 and into 2021. However, many media markets have been unaffected or benefited from this as they transmit their content remotely through digital channels. It is expected that the web content, search portals, and social media market will recover from the shock across the forecast period as it is a 'black swan event and not related to ongoing or fundamental weaknesses in the market or the global economy. Companies in the digital publishing and content streaming market are developing Progressive Web Applications (PWAs) to drive user engagement and revenues. PWAs are applications within a web browser, displayed as a website. PWAs enable developers to develop a single app that can work across all platforms and devices, leading to significant savings in the time and effort taken for app development. PWAs help web content publishing companies to maximize reach, increase the level of user engagement, and provide a unified customer experience. For example, Flutter, supported and developed by Google, is the latest framework used for developing mobile applications for operating systems such as iOS and Android. PWAs developed by Washington Post, an American news publishing company, have resulted in increasing the rate of user engagement by as much as five times. Major companies in the web content, search portals, and social media market include Google, Facebook, Tencent, Baidu, and Netflix. Asia-Pacific was the largest region in the web content, search portals, and social media market in 2022. Middle East is expected to be the fastest growing region in the forecast period. The regions covered in the web content, search portals, SEO services, and social media report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the web content, search portals, and social media market report are Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Czech Republic, Denmark, Egypt, Finland, France, Germany, Hong Kong, India, Indonesia, Ireland, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Nigeria, Norway, Peru, Philippines, Poland, Portugal, Romania, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Thailand, Turkey, UAE, UK, USA, Venezuela, Vietnam. The web content, search portals and social media market includes revenues earned by entities by offering services like enabling customers to interact, creating and sharing content and information including pictures, video and audio files. This market includes revenues from sales from advertisement and other services offered on social media platforms. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The global web content, search portals and social media market is segmented - 1) By Type: Social Media, Internet Search Portals, Digital Publishing And Content Streaming, Search Engine Optimization Services 2) By Deployment Mode: On-premises, Cloud 3) By Organization Size: Large Enterprises, Small and Medium-sized Enterprises (SMEs) Subsegments Covered: Social Media Advertisement, Social Media Subscription Content Streaming, Digital Publishing, Agencies SEO Services, Freelancer SEO Services

Digital advertising refers to the services that promote businesses online, such as through search engines, social media, websites, and any other program that can be accessed digitally. Digital advertising helps achieve a variety of business goals across the marketing funnel, ranging from brand awareness to customer engagement, to launching new products and driving repeat sales. The main platforms of digital advertising are mobile advertising (In-app and mobile web), desktop advertising, digital TV, and others. Digital television refers to the transmission of television signals using digital rather than analogue technologies. The various formats of ads include digital display ads (programmatic and non-programmatic transactions), internet paid search, social media, online video, and others and are used by media and entertainment, consumer goods and retail industry, banking, financial services, and insurance, the telecommunications and IT sector, the travel industry, the healthcare sector, manufacturing and supply chain, transportation and logistics, energy, power, and utilities, and others. The digital advertising market research report is one of a series of new reports from The Business Research Company that provides digital advertising market statistics, including digital advertising industry global market size, regional shares, competitors with a digital advertising market share, detailed digital advertising market segments, market trends and opportunities, and any further data you may need to thrive in the digital advertising industry. This digital advertising market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry. The global digital advertising market size will grow from $178.29 billion in 2022 to $185.17 billion in 2023 at a compound annual growth rate (CAGR) of 3.9%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The global digital advertising market size is expected to grow to $209.43 billion in 2027 at a CAGR of 3.1%. The internet user base's expansion coupled with self-service platforms is driving the global digital advertising market. The Internet is extensively used for e-commerce, e-learning, social connectivity, media, communication, and file transfers. According to Internet World Stats, as of June 2020, the number of internet users in the world is 4.8 billion, which accounts for more than 60% of the global population. In addition to this, the growing popularity of self-service advertising platforms is also the main contributor to the digital advertising market. Self-service advertising platforms are providing advertisers more convenience in the placement of their advertisements. The ease of being able to set up and administer their campaigns without the inconvenience of dealing with human intermediaries draws advertisers’ attention towards digital marketing. Therefore, an increase in the internet user base along with self-service platforms is driving the market. The growing use of ad blockers is expected to hinder the global digital advertising market. Most internet users do not prefer ads as they are not interested in the ad content and block these ads. For instance, according to a 2020 Edelman study, seven out of ten consumers avoid ads by changing their media habits (49%) and using ad blockers (48%). In fact, according to Blockthrough’s March 2021 survey, about 40% of US internet users use ad blocker on any device. This is becoming a constraint for advertisers in reaching their audience and promoting their business. Therefore, the rise in the use of ad blockers is expected to limit the market's growth. Technological advancements such as AR (augmented reality) are a major trend gaining popularity in the global digital advertising market. These days, advertisers have adopted augmented reality in their advertising strategies to enhance the user experience. For instance, in 2021, Snapchat, a pioneer in AR ads, launched a studio to assist clients in developing augmented reality advertising and experiences, as part of an effort to popularise the use of technology that can overlay computer-generated pictures over a person's perspective of the current world. AR ads are more than informative as people will have the ability to interact with the content rather than just viewing it. In November 2021, Entravision, an US-based media, marketing, and technology company acquired 365 Digital for an un-disclosed amount. Through this acquisition, Entravision would expand and strengthen its digital services into new emerging markets such as Africa. 365 Digital is a digital advertising solutions company based in South Africa that specialises in ad serving technology and solutions. Major players in the digital advertising market are Google Ads, Facebook, Alibaba, Amazon, Baidu, Tencent, Microsoft, Verizon, Twitter, and Sina. North America was the largest region in the digital advertising market in 2022. Asia-Pacific was the second largest region in the global digital advertising market. The regions covered in the global digital advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the digital advertising market are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, the UK, and the USA. The digital advertising market consists of revenue earned by entities by providing services such as planning, developing, creating, and managing advertisement and promotional activities in digital media. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for specified geography are consumption values – that is, they are revenues generated by organizations in the specified geography within the specified market, irrespective of where they are produced. It does not include revenues from resales either further along the supply chain or as part of other products. The global digital advertising market is segmented - 1) By Platform: Mobile Ad (In-App and Mobile Web), Desktop Ad, Digital TV, Other Platforms 2) By Ad Format: Digital Display Ad (Programmatic and Non-programmatic Transactions, Internet Paid Search, Social Media, Online Video, Other Ad Formats 3) By Industrial Vertical: Media and Entertainment, Consumer Goods & Retail Industry, Banking, Financial Service & Insurance, Telecommunication IT Sector, Travel Industry, Healthcare Sector, Manufacturing & Supply Chain, Transportation and Logistics, Energy, Power, and Utilities, Other Industrial Verticals

Media is the means or communication tool through which information, educational, entertainment, data, or promotional messages are disseminated. The main types of media are tv and radio broadcasting, film and music, information services, web content, search portals, social media, print media, cable, and other subscription programming. Print media refers to paper publications that are being circulated in the form of physical editions of books, magazines, journals, and newsletters. The different revenue models include subscription, advertisement, sponsorship, others and involve various applications such as wired, wireless. The media market research report is one of a series of new reports from The Business Research Company that provides media market statistics, including media industry global market size, regional shares, competitors with a media market share, detailed media market segments, market trends and opportunities, and any further data you may need to thrive in the media industry. This media market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry. The global media market grew from $2,195.19 billion in 2022 to $2,371.64 billion in 2023 at a compound annual growth rate (CAGR) of 8.0%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The media market is expected to grow to $3,200.17 billion in 2027 at a CAGR of 7.8%. Virtual reality (VR) is increasingly being adopted by the TV and radio broadcasting industry to create a potential impact on audiences. Live events such as sports and music are expected to boost the demand for VR adoption during the forecast period, by helping audiences to connect with major events through a dynamic environment. For example, NextVR, a virtual reality platform for delivering live content, streamed Daytona 500 and a democratic debate. It also partnered with an events company Live Nation to broadcast live music to music fans worldwide. The rise in demand for VR content is expected to drive the market going forward. The outbreak of COVID-19 disease (COVID-19) has acted as a significant restraint on some of the media markets in 2020 as businesses were disrupted due to lockdowns imposed by governments globally. COVID-19 is an infectious disease with flu-like symptoms including fever, cough, and difficulty in breathing. The virus was first identified in 2019 in Wuhan, Hubei province of the People’s Republic of China, and spread globally including Western Europe, North America, and Asia. Steps by national governments to contain the transmission have resulted in a decline in economic activity and restricted movement of goods and services with countries entering a state of 'lock down'. The outbreak had a negative impact on businesses throughout 2020 and into 2021. However, many media markets have been unaffected or benefited from this as they transmit their content remotely through digital channels. It is expected that the media market will recover from the shock across the forecast period as it is a 'black swan event and not related to ongoing or fundamental weaknesses in the market or the global economy Autonomous drones are becoming popular among mainstream and indie film and video makers as they enhance film viewing experience cost-effective, lightweight, and reduce risks associated with cranes and cable cams during filmmaking. Autonomous drones are flying gadgets equipped with multiple rotors, a built-in high-resolution camera, and algorithms for capturing videos and pictures. It offers a 360-degree experiential recording experience with minimum human intervention. They are used to capture aerial shots, taking footage and images without having a cameraman on an actual helicopter. For instance, Major companies offering autonomous drones are DJI, Parrot, Yuneec, Kespry, Insitu, and EHANG. Major companies in the media market include Google, Facebook Inc., AT&T Inc., Netflix Inc., The Walt Disney Company, Apple, Tencent Holdings Co Ltd., CBS Corporation, Charter Communications Inc., and Sony Corp. North America was the largest region in the media market in 2022. Africa is expected to be the fastest growing region in the forecast period. The regions covered in the media report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the media market report are Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Czech Republic, Denmark, Egypt, Finland, France, Germany, Hong Kong, India, Indonesia, Ireland, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Nigeria, Norway, Peru, Philippines, Poland, Portugal, Romania, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Thailand, Turkey, UAE, UK, USA, Venezuela, Vietnam. The media market includes revenues earned by entities by offering television and radio programs, motion pictures, and commercials, along with video and audio recordings, games, and publications. Examples of revenues are license fees, subscriptions, and payments for advertising. The market value includes the value of related goods sold by the service provider or included within the service offering. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The global media market is segmented - 1) By Type: TV And Radio Broadcasting, Film And Music, Information Services, Web Content, Search Portals And Social Media, Print Media, Cable and Other Subscription Programming 2) By Revenue Model: Subscription, Advertisement, Sponsorship, Other Revenue Models 3) By Application: Wired, Wireless Subsegments Covered: Radio Broadcasting, Television Broadcasting, Music Recording, Film And Video, News Syndicates, Libraries And Archives, All Other Information Services, Social Media, Internet Search Portals, Digital Publishing And Content Streaming, Search Engine Optimization Services, Directory, Mailing List, And Other Publishers, Book Publishers, Newspaper & Magazines Publishers

Social media is a computer-based technology that makes it possible to share concepts, ideas, and knowledge through online groups and networks. The main types of social media are social media advertisement and social media subscription. Social media advertising is a type of digital advertising which uses social media platforms including Twitter, LinkedIn, Instagram, Facebook, and Pinterest to provide sponsored adverts to the target audience. The different services include social networking, microblogging and instant messaging, photo sharing networks and is used by various sectors such as retail and wholesale, transportation manufacturing, food and beverages, financial services, information technology, electrical and electronics manufacturing, media and recreation, transportation services, healthcare, others. The social media market research report is one of a series of new reports from The Business Research Company that provides social media market statistics, including social media industry global market size, regional shares, competitors with a social media market share, detailed social media market segments, market trends and opportunities, and any further data you may need to thrive in the social media industry. This social media market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry. The global social media market grew from $193.52 billion in 2022 to $231.1 billion in 2023 at a compound annual growth rate (CAGR) of 19.4%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The social media market is expected to grow to $434.87 billion in 2027 at a CAGR of 17.1%. Rising penetration of mobile, tablet, and other electronics and rising data consumption will drive the social media market. An increase in sales of internet-accessible electronic devices such as smartphones and tablets lead to an increase in time spent on social media websites. For example, the total number of smartphone devices across the world reached 6 billion in 2020, that is eight people out of 10 owned a smartphone in 2020, eventually driving the revenues of social media companies. This increasing use of smartphones is expected to increase internet usage, hence driving the social media market. The outbreak of COVID-19 disease (COVID-19) has acted as a significant restraint on some of the social media markets in 2020 as businesses were disrupted due to lockdowns imposed by governments globally. COVID-19 is an infectious disease with flu-like symptoms including fever, cough, and difficulty in breathing. The virus was first identified in 2019 in Wuhan, Hubei province of the People's Republic of China, and spread globally including Western Europe, North America and Asia. Steps by national governments to contain the transmission have resulted in a decline in economic activity and restricted movement of goods and services with countries entering a state of 'lock down'. The outbreak had a negative impact on businesses throughout 2020 and into 2021. However, many media markets have been unaffected or benefited from this as they transmit their content remotely through digital channels. It is expected that the social media market will recover from the shock across the forecast period as it is a 'black swan event and not related to ongoing or fundamental weaknesses in the market or the global economy. Social media companies are offering their social media platforms for electronic commerce of goods and services to drive revenues. This can be attributed to the increasing adoption of e-commerce and online shopping among consumers owing to the growing internet and smartphone penetration. For instance, according to e-commerce information source Internet Retailer data 2020, U.S. e-commerce sales, increasing due to the COVID-19 pandemic, grew 44% and represented more than 21% of total retail sales. Social media platforms allow for targeted advertising based on consumers’ social behaviors, geographic locations, and demographics. Instagram, a photo and video-sharing social networking service, has added a ‘Shopping’ tab to the ‘Explore’ page in its app. According to an Instagram for Business survey data 2022, 44% of people use Instagram weekly to shop using features including the Shop tag. Other social media companies such as Snapchat and Twitter have also integrated shopping advertisements to facilitate direct purchases within their platforms. Major companies in the social media market include Facebook, Youtube, Instagram, Twitter, and LinkedIn Asia-Pacific was the largest region in the social media market in 2022. Africa is expected to be the fastest growing region in the forecast period. The regions covered in the social media report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the social media market report are Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Czech Republic, Denmark, Egypt, Finland, France, Germany, Hong Kong, India, Indonesia, Ireland, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Nigeria, Norway, Peru, Philippines, Poland, Portugal, Romania, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Thailand, Turkey, UAE, UK, USA, Venezuela, Vietnam. The social media market includes revenues earned by entities by providing services that enables customers to interact, create and share content and information. Social media enables users to share pictures, video and audio files. This market includes revenues from sales from advertisement and other services offered on social media platforms. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The global social media market is segmented - 1) By Type: Social Media Advertisement, Social Media Subscription 2) By Service: Social Networking, Micro Blogging and Instant Messaging, Photo Sharing Networks 3) By End-User Industry: Retail and Wholesale, Transportation Manufacturing, Food and Beverages, Financial Services, Information Technology, Electrical And Electronics Manufacturing, Media and Recreation, Transportation Services, Healthcare, Other End-User Industries