Content Streaming Market Report 2023

Content Streaming Global Market Report 2023 – By Platform (Smartphones, Laptops & Desktops, Smart TVs, Gaming Consoles), By Type (OnDemand Video Streaming, Live Video Streaming), By Deployment (Cloud, OnPremise), By End User (Consumer, Enterprise) – Market Size, Trends, And Global Forecast 2023-2032

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Content streaming refers to the continuous transmission of audio or video data from a server to a computer or mobile device over the Internet for real-time playback.

The main types of platforms in content streaming are smartphones, laptops & desktops, smart TVs, and gaming consoles. Smartphone refers to a handheld electronic device that will be providing a connection to a cellular network. The different types include on-demand video streaming, live video streaming and are deployed in various modes such as cloud, on-premise. it is used in several sectors including consumer, enterprise.

The global content streaming market is segmented -

1) By Platform: Smartphones, Laptops & Desktops, Smart TVs, Gaming Consoles

2) By Type: On-Demand Video Streaming, Live Video Streaming

3) By Deployment: Cloud, On-Premise

4) By End User: Consumer, Enterprise

The global content streaming market size will grow from $121.75 billion in 2022 to $138.60 billion in 2023 at a compound annual growth rate (CAGR) of 13.8%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The global content streaming market size is expected to grow to $223.94 billion in 2027 at a CAGR of 12.7%.

The increase in the number of devices that are capable of supporting digital media (such as smartphones, tablets, laptops, desktops, and smart TVs) along with increased internet access speed with better networks, coverage, and advanced technologies (3G, 4G / LTE) has provided consumers with an option to access the media content of his/her choice such as information, entertainment or social activity anytime, anywhere. Moreover, the rise in digital media players such as Netflix, Hulu, Amazon, Apple TV, Roku, and Boxee has shown a tremendous increase in online media consumption. Thus, the increase in the number of mobile devices, internet connectivity, and digital media players or content providers makes it easier for consumers to access music and video content going forward which thereby increases the growth of the content streaming market in the forecast period.

Major players in the content streaming market are Netflix, Amazon Web Services, Akamai Technologies Inc., Hulu, LLC., Apple Inc., Google LLC., Cisco Systems Inc., Walt Disney Company (Hulu), Kaltura, Inc., and AT&T Inc.

The bandwidth limitations and reliability issues restrain the content streaming market. The quality of the video or audio streaming highly depends on the data transfer rate of a network or Internet connection, the total time required for a packet of data to travel from one point to another, and the capacity of the network to offer consistent services. The bandwidth is important for high-quality video streaming, as sending large amounts of video and audio data over the Internet requires large data transfer with a maximum transfer rate. The higher quality video uses more bandwidth than lower quality video. Any long-term disruption of Internet services related to bandwidth, latency, and network reliability can limit the quality of video/audio streaming and thereby halt the growth of the content streaming market.

Companies in the video streaming market are increasingly implementing blockchain technology and AI to have cost benefits. Blockchain technology allows the video streaming providers to store data on thousands of servers globally that help the companies to have cost cuts associated with the content or massive video files stored on servers. For instance, Video Coin, a video streaming providing startup is thinking to invest in implementing blockchain technology to provide video content at lower prices. Also, the companies in the video streaming market are using artificial intelligence to improve their content quality. For instance, streaming services such as Netflix, Amazon Prime, and Spotify make use of machine learning a subset of artificial intelligence (AI) to improve the user experience by tracking the user’s interests and recommending the content of user interest. AI also improves video quality by reducing video buffering through video compression.

In July 2021, Carlyle, a US-based private equity firm, acquired LiveU for an undisclosed amount. The acquisition would integrate deep experience in the media tech industry with LiveU’s customer base. LiveU is a US-based live video streaming platform.

North America was the largest region in the content streaming market share in 2022. Africa is expected to be the fastest-growing region in the global content streaming market during the forecast period. The regions covered in the global content streaming establishment industry report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.

The countries covered in the content streaming market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.

The content streaming market includes revenues earned by entities by providing textual, audio, and/or video content of general or specific interest on the internet exclusively. The content streaming establishments do not publish or broadcast traditional (non-internet) versions of the content. This market includes from sales from subscription, advertisement. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

The content streaming establishment market research report is one of a series of new reports from The Business Research Company that provides content streaming establishment market statistics, including content streaming establishment industry global market size, regional shares, competitors with a content streaming establishment market share, detailed content streaming establishment market segments, market trends and opportunities, and any further data you may need to thrive in the content streaming establishment industry. This content streaming establishment market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

    Table Of Contents

    1. Executive Summary

    2. Content Streaming Market Characteristics

    3. Content Streaming Market Trends And Strategies

    4. Impact Of COVID-19 On Content Streaming

    5. Content Streaming Market Size And Growth

    5.1. Global Content Streaming Historic Market, 2017-2022, $ Billion

    5.1.1. Drivers Of The Market

    5.1.2. Restraints On The Market

    5.2. Global Content Streaming Forecast Market, 2022-2027F, 2032F, $ Billion

    5.2.1. Drivers Of The Market

    5.2.2. Restraints On the Market

    6. Content Streaming Market Segmentation

    6.1. Global Content Streaming Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    Smartphones

    Laptops & Desktops

    Smart TVs

    Gaming Consoles

    6.2. Global Content Streaming Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    On-Demand Video Streaming

    Live Video Streaming

    6.3. Global Content Streaming Market, Segmentation By Deployment, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    Cloud

    On-Premise

    6.4. Global Content Streaming Market, Segmentation By End User, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    Consumer

    Enterprise

    7. Content Streaming Market Regional And Country Analysis

    7.1. Global Content Streaming Market, Split By Region, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    7.2. Global Content Streaming Market, Split By Country, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    8. Asia-Pacific Content Streaming Market

    8.1. Asia-Pacific Content Streaming Market Overview

    Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies

    8.2. Asia-Pacific Content Streaming Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    9. China Content Streaming Market

    9.1. China Content Streaming Market Overview

    9.2. China Content Streaming Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F,$ Billion

    10. India Content Streaming Market

    10.1. India Content Streaming Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    11. Japan Content Streaming Market

    11.1. Japan Content Streaming Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    12. Australia Content Streaming Market

    12.1. Australia Content Streaming Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    13. Indonesia Content Streaming Market

    13.1. Indonesia Content Streaming Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    14. South Korea Content Streaming Market

    14.1. South Korea Content Streaming Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    15. Western Europe Content Streaming Market

    15.1. Western Europe Content Streaming Market Overview

    15.2. Western Europe Content Streaming Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    16. UK Content Streaming Market

    16.1. UK Content Streaming Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    17. Germany Content Streaming Market

    17.1. Germany Content Streaming Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    18. France Content Streaming Market

    18.3. France Content Streaming Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    19. Eastern Europe Content Streaming Market

    19.1. Eastern Europe Content Streaming Market Overview

    19.2. Eastern Europe Content Streaming Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    20. Russia Content Streaming Market

    20.1. Russia Content Streaming Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    21. North America Content Streaming Market

    21.1. North America Content Streaming Market Overview

    21.2. North America Content Streaming Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    22. USA Content Streaming Market

    22.1. USA Content Streaming Market Overview

    22.2. USA Content Streaming Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    23. South America Content Streaming Market

    23.1. South America Content Streaming Market Overview

    23.2. South America Content Streaming Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    24. Brazil Content Streaming Market

    24.1. Brazil Content Streaming Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    25. Middle East Content Streaming Market

    25.1. Middle East Content Streaming Market Overview

    25.2. Middle East Content Streaming Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    26. Africa Content Streaming Market

    26.1. Africa Content Streaming Market Overview

    26.2. Africa Content Streaming Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    27. Content Streaming Market Competitive Landscape And Company Profiles

    27.1. Content Streaming Market Competitive Landscape

    27.2. Content Streaming Market Company Profiles

    27.2.1. Netflix

    27.2.1.1. Overview

    27.2.1.2. Products and Services

    27.2.1.3. Strategy

    27.2.1.4. Financial Performance

    27.2.2. Amazon Web Services

    27.2.2.1. Overview

    27.2.2.2. Products and Services

    27.2.2.3. Strategy

    27.2.2.4. Financial Performance

    27.2.3. Akamai Technologies Inc

    27.2.3.1. Overview

    27.2.3.2. Products and Services

    27.2.3.3. Strategy

    27.2.3.4. Financial Performance

    27.2.4. Hulu, LLC.

    27.2.4.1. Overview

    27.2.4.2. Products and Services

    27.2.4.3. Strategy

    27.2.4.4. Financial Performance

    27.2.5. Apple Inc.

    27.2.5.1. Overview

    27.2.5.2. Products and Services

    27.2.5.3. Strategy

    27.2.5.4. Financial Performance

    29. Key Mergers And Acquisitions In The Content Streaming Market

    29. Content Streaming Market Future Outlook and Potential Analysis

    30. Appendix

    30.1. Abbreviations

    30.2. Currencies

    30.3. Historic And Forecast Inflation Rates

    30.4. Research Inquiries

    30.5. The Business Research Company

    30.6. Copyright And Disclaimer

List Of Tables

    Table 1: Global Historic Market Growth, 2017-2022, $ Billion
  • Table 2: Global Forecast Market Growth, 2022-2027F, 2032F, $ Billion
  • Table 3: Global Content Streaming Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 4: Global Content Streaming Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 5: Global Content Streaming Market, Segmentation By Deployment, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 6: Global Content Streaming Market, Segmentation By End User, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 7: Global Content Streaming Market, Split By Region, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 8: Global Content Streaming Market, Split By Country, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 9: Asia-Pacific, Content Streaming Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 10: China, Content Streaming Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 11: India, Content Streaming Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 12: Japan, Content Streaming Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 13: Australia, Content Streaming Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 14: Indonesia, Content Streaming Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 15: South Korea, Content Streaming Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 16: Western Europe, Content Streaming Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 17: UK, Content Streaming Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 18: Germany, Content Streaming Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 19: France, Content Streaming Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 20: Eastern Europe, Content Streaming Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 21: Russia, Content Streaming Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 22: North America, Content Streaming Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 23: USA, Content Streaming Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 24: South America, Content Streaming Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 25: Brazil, Content Streaming Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 26: Middle East, Content Streaming Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 27: Africa, Content Streaming Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 28: Netflix Financial Performance
  • Table 29: Amazon Web Services Financial Performance
  • Table 30: Akamai Technologies Inc Financial Performance
  • Table 31: Hulu, LLC. Financial Performance
  • Table 32: Apple Inc. Financial Performance

List Of Figures

    Figure 1: Global Historic Market Growth, 2017-2022, $ Billion
  • Figure 2: Global Forecast Market Growth, 2022-2027F, 2032F, $ Billion
  • Figure 3: Global Content Streaming Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 4: Global Content Streaming Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 5: Global Content Streaming Market, Segmentation By Deployment, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 6: Global Content Streaming Market, Segmentation By End User, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 7: Global Content Streaming Market, Split By Region, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 8: Global Content Streaming Market, Split By Country, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 9: Asia-Pacific, Content Streaming Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 10: China, Content Streaming Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 11: India, Content Streaming Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 12: Japan, Content Streaming Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 13: Australia, Content Streaming Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 14: Indonesia, Content Streaming Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 15: South Korea, Content Streaming Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 16: Western Europe, Content Streaming Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 17: UK, Content Streaming Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 18: Germany, Content Streaming Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 19: France, Content Streaming Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 20: Eastern Europe, Content Streaming Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 21: Russia, Content Streaming Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 22: North America, Content Streaming Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 23: USA, Content Streaming Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 24: South America, Content Streaming Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 25: Brazil, Content Streaming Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 26: Middle East, Content Streaming Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 27: Africa, Content Streaming Market, Segmentation By Platform, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 28: Netflix Financial Performance
  • Figure 29: Amazon Web Services Financial Performance
  • Figure 30: Akamai Technologies Inc Financial Performance
  • Figure 31: Hulu, LLC. Financial Performance
  • Figure 32: Apple Inc. Financial Performance
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