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Social Media Advertisement Global Market Report 2023 – By Advertisement Type (Microblogging, Photo Sharing, Video Sharing, Other Types), By Device (Mobile, Personal Computers or Laptops), By End-Use Industry (Healthcare, Automotive, Retail, Telecom, BFSI, Other End Users) – Market Size, Trends, And Global Forecast 2023-2032

Starting Price : $4000.00 | Pages : | Published : January 2023 | SKU CODE : h2518 | Delivery Time: 2-3 business days | Format :


Social media advertising is a promotional activity to connect with the audience to build the brand, increase sales, and drive website traffic on social media. Advertising refers to communication with the consumers of a product or a service. This includes generating and sharing content on social media platforms such as Facebook, Twitter, and Instagram to accomplish marketing and branding goals.

The main types of social media advertisement are microblogging, photo sharing, video sharing, and others. Microblogging is a combination of instant messaging and content production. The devices used are mobile, personal computers, or laptops. The various end-user industries include healthcare, automotive, retail, telecom, BFSI, and others.

The social media advertisement market research report is one of a series of new reports from The Business Research Company that provides social media advertisement market statistics, including social media advertisement industry global market size, regional shares, competitors with a social media advertisement market share, detailed social media advertisement market segments, market trends and opportunities, and any further data you may need to thrive in the social media advertisement industry. This social media advertisement market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The global social media advertisement market size will grow from $176.45 billion in 2022 to $209.19 billion in 2023 at a compound annual growth rate (CAGR) of 18.6%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The social media advertisement market size is expected to grow from $380.9 billion in 2027 at a CAGR of 16.2%.

Growing internet penetration coupled with increasing social media users contributed to the growth of the social media advertising market. The tremendous growth in the number of social media users worldwide is encouraging advertisement and marketing companies to focus on social media platforms to advertise their products and services. For instance, according to Office For National Statistics, a UK-based government department, 92% of adults in the UK were recent internet users in 2020, up from 91% in 2019. Moreover,according to Oberlo, a Germany-based online platform, there are currently 4.59 billion social media users worldwide. Therefore, rising internet penetration together with the growth in the number of social media users across the globe is projected to propel the revenues for the social media advertising market over the forecast period.

Stringent regulations imposed by the government of various countries are expected to limit the growth of the social media advertising market in the coming years. The stringent regulations imposed by regulatory bodies make it difficult for a social media advertising company to operate and function smoothly. For instance, in December 2021, China Mainland regulatorsissued a consultation regarding online marketing of financial products, for detailed regulatory requirements for online marketing of financial products through all online channels including social media. This aims to tackle key concerns around online financial product marketing, including misleading consumers, unfair competition, and illegal financial product marketing. This scenario is projected to hamper the expansion of the social media advertising market over the upcoming years.

The advancement in technology is a major trend in the social media advertising market. Social media is likely to experience an increase in the adoption of technologies such as virtual reality (VR) and augmented reality (AR). These technologies help a social media advertising company enhance its product appearance to attract more users. For instance, Sephora, a France-based retail company has incorporated AR features on its Facebook page to enhance user experience. Through this, a user can try different products and know if they work. This advancement will draw more audiences and affect social media advertising positively.

In December 2021, Adobe Inc. has acquired social media marketing startup ContentCal for an undisclosed amount. With this acquisition, Adobe company expands its capabilities in social media marketing. ContentCal is a UK-based company operating in social media advertising.

The major players covered in the social media advertising market are Facebook, Inc., Twitter, Pinterest, Inc., LinkedIn Corporation, Google LLC (YouTube), Snap Inc. (Snapchat), Tencent (QQ, Qzone, and WeChat), ByteDance Ltd. (TikTok), Advance Publications, Inc. (Reddit), and Sina Corp (SinaWeibo).

North America was the largest region in 2022. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the social media advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa.

The countries covered in the social media advertising market are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, the UK, and the USA.

The social media advertising market includes revenues earned by entities by providing advertising services through social media such as instagram, facebook, messenger ads, stories ads, and twitter ads. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

The global social media advertisement market is segmented -

1) By Advertisement Type: Microblogging, Photo Sharing, Video Sharing, Other Types

2) By Device: Mobile, Personal Computers or Laptops

3) By End-Use Industry: Healthcare, Automotive, Retail, Telecom, BFSI, Other End Users

    Table Of Contents

    1. Executive Summary

    2. Social Media Advertisement Market Characteristics

    3. Social Media Advertisement Market Size And Growth

    3.1. Global Social Media Advertisement Historic Market, 2017-2022, $ Billion

    3.1.1. Drivers Of The Market

    3.1.2. Restraints On The Market

    3.2. Global Social Media Advertisement Forecast Market, 2022-2027F, 2032F, $ Billion

    3.2.1. Drivers Of The Market

    3.2.2. Restraints On the Market

    4. Social Media Advertisement Market Segmentation

    4.1. Global Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    Mircoblogging

    Photo Sharing

    Video Sharing

    Others

    4.2. Global Social Media Advertisement Market, Segmentation By Device, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    Mobile

    Personal Computers or Laptops

    4.3. Global Social Media Advertisement Market, Segmentation By End-Use Industry, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    Healthcare

    Automotive

    Retail

    Telecom

    BFSI

    Others

    5. Social Media Advertisement Market Regional And Country Analysis

    5.1. Global Social Media Advertisement Market, Split By Region, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    5.2. Global Social Media Advertisement Market, Split By Country, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    6. Asia-Pacific Social Media Advertisement Market

    6.1. Asia-Pacific Social Media Advertisement Market Overview

    6.2. Asia-Pacific Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    7. China Social Media Advertisement Market

    7.1. China Social Media Advertisement Market Overview

    7.2. China Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F,$ Billio

    8. India Social Media Advertisement Market

    8.1. India Social Media Advertisement Market Overview

    8.2. India Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    9. Japan Social Media Advertisement Market

    9.1. Japan Social Media Advertisement Market Overview

    9.2. Japan Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    10. Australia Social Media Advertisement Market

    10.1. Australia Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    11. Indonesia Social Media Advertisement Market

    11.1. Indonesia Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    12. South Korea Social Media Advertisement Market

    12.1. South Korea Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    13. Western Europe Social Media Advertisement Market

    13.1. Western Europe Social Media Advertisement Market Overview

    13.2. Western Europe Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    14. UK Social Media Advertisement Market

    14.1. UK Social Media Advertisement Market Overview

    14.2. UK Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    15. Germany Social Media Advertisement Market

    15.1. Germany Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    16. France Social Media Advertisement Market

    16.3. France Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    17. Eastern Europe Social Media Advertisement Market

    17.1. Eastern Europe Social Media Advertisement Market Overview

    17.2. Eastern Europe Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    18. Russia Social Media Advertisement Market

    18.1. Russia Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    19. North America Social Media Advertisement Market

    19.1. North America Social Media Advertisement Market Overview

    19.2. North America Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    20. USA Social Media Advertisement Market

    20.1. USA Social Media Advertisement Market Overview

    20.2. USA Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    21. South America Social Media Advertisement Market

    21.1. South America Social Media Advertisement Market Overview

    21.2. South America Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    22. Brazil Social Media Advertisement Market

    22.1. Brazil Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    23. Middle East Social Media Advertisement Market

    23.1. Middle East Social Media Advertisement Market Overview

    23.2. Middle East Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    24. Africa Social Media Advertisement Market

    24.1. Africa Social Media Advertisement Market Overview

    24.2. Africa Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    25. Social Media Advertisement Market Competitive Landscape And Company Profiles

    25.1. Social Media Advertisement Market Competitive Landscape

    25.2. Social Media Advertisement Market Company Profiles

    25.2.1. Facebook, Inc.

    25.2.1.1. Overview

    25.2.1.2. Products and Services

    25.2.1.3. Strategy

    25.2.1.4. Financial Performance

    25.2.2. Twitter

    25.2.2.1. Overview

    25.2.2.2. Products and Services

    25.2.2.3. Strategy

    25.2.2.4. Financial Performance

    25.2.3. Pinterest, Inc.

    25.2.3.1. Overview

    25.2.3.2. Products and Services

    25.2.3.3. Strategy

    25.2.3.4. Financial Performance

    25.2.4. LinkedIn Corporation

    25.2.4.1. Overview

    25.2.4.2. Products and Services

    25.2.4.3. Strategy

    25.2.4.4. Financial Performance

    25.2.5. Google LLC (YouTube)

    25.2.5.1. Overview

    25.2.5.2. Products and Services

    25.2.5.3. Strategy

    25.2.5.4. Financial Performance

    26. Key Mergers And Acquisitions In The Social Media Advertisement Market

    27. Social Media Advertisement Market Trends And Strategies

    28. Social Media Advertisement Market Future Outlook and Potential Analysis

    29. Appendix

    29.1. Abbreviations

    29.2. Currencies

    29.3. Research Inquiries

    29.4. The Business Research Company

    29.5. Copyright And Disclaimer

List Of Tables

    Table 1: Global Historic Market Growth, 2017-2022, $ Billion
  • Table 2: Global Forecast Market Growth, 2017-2022, 2027F, 2032F, $ Billion
  • Table 3: Global Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2017-2022, 2027F, 2032F, $ Billion
  • Table 4: Global Social Media Advertisement Market, Segmentation By Device, Historic and Forecast, 2017-2022, 2027F, 2032F, $ Billion
  • Table 5: Global Social Media Advertisement Market, Segmentation By End-Use Industry, Historic and Forecast, 2017-2022, 2027F, 2032F, $ Billion
  • Table 6: Global Social Media Advertisement Market, Split By Region, Historic and Forecast, 2017-2022, 2027F, 2032F, $ Billion
  • Table 7: Global Social Media Advertisement Market, Split By Country, Historic and Forecast, 2017-2022, 2027F, 2032F, $ Billion
  • Table 8: Asia-Pacific, Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2017-2022, 2027F, 2032F, $ Billion
  • Table 9: China, Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2017-2022, 2027F, 2032F, $ Billion
  • Table 10: India, Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2017-2022, 2027F, 2032F, $ Billion
  • Table 11: Japan, Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2017-2022, 2027F, 2032F, $ Billion
  • Table 12: Australia, Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2017-2022, 2027F, 2032F, $ Billion
  • Table 13: Indonesia, Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2017-2022, 2027F, 2032F, $ Billion
  • Table 14: South Korea, Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2017-2022, 2027F, 2032F, $ Billion
  • Table 15: Western Europe, Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2017-2022, 2027F, 2032F, $ Billion
  • Table 16: UK, Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2017-2022, 2027F, 2032F, $ Billion
  • Table 17: Germany, Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2017-2022, 2027F, 2032F, $ Billion
  • Table 18: France, Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2017-2022, 2027F, 2032F, $ Billion
  • Table 19: Eastern Europe, Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2017-2022, 2027F, 2032F, $ Billion
  • Table 20: Russia, Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2017-2022, 2027F, 2032F, $ Billion
  • Table 21: North America, Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2017-2022, 2027F, 2032F, $ Billion
  • Table 22: USA, Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2017-2022, 2027F, 2032F, $ Billion
  • Table 23: South America, Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2017-2022, 2027F, 2032F, $ Billion
  • Table 24: Brazil, Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2017-2022, 2027F, 2032F, $ Billion
  • Table 25: Middle East, Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2017-2022, 2027F, 2032F, $ Billion
  • Table 26: Africa, Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2017-2022, 2027F, 2032F, $ Billion
  • Table 27: Facebook, Inc. Financial Performance
  • Table 28: Twitter Financial Performance
  • Table 29: Pinterest, Inc. Financial Performance
  • Table 30: LinkedIn Corporation Financial Performance
  • Table 31: Google LLC (YouTube) Financial Performance

List Of Figures

    Figure 1: Global Historic Market Growth, 2017-2022, $ Billion
  • Figure 2: Global Forecast Market Growth, 2017-2022, 2027F, 2032F, $ Billion
  • Figure 3: Global Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2017-2022, 2027F, 2032F, $ Billion
  • Figure 4: Global Social Media Advertisement Market, Segmentation By Device, Historic and Forecast, 2017-2022, 2027F, 2032F, $ Billion
  • Figure 5: Global Social Media Advertisement Market, Segmentation By End-Use Industry, Historic and Forecast, 2017-2022, 2027F, 2032F, $ Billion
  • Figure 6: Global Social Media Advertisement Market, Split By Region, Historic and Forecast, 2017-2022, 2027F, 2032F, $ Billion
  • Figure 7: Global Social Media Advertisement Market, Split By Country, Historic and Forecast, 2017-2022, 2027F, 2032F, $ Billion
  • Figure 8: Asia-Pacific, Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2017-2022, 2027F, 2032F, $ Billion
  • Figure 9: China, Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2017-2022, 2027F, 2032F, $ Billion
  • Figure 10: India, Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2017-2022, 2027F, 2032F, $ Billion
  • Figure 11: Japan, Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2017-2022, 2027F, 2032F, $ Billion
  • Figure 12: Australia, Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2017-2022, 2027F, 2032F, $ Billion
  • Figure 13: Indonesia, Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2017-2022, 2027F, 2032F, $ Billion
  • Figure 14: South Korea, Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2017-2022, 2027F, 2032F, $ Billion
  • Figure 15: Western Europe, Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2017-2022, 2027F, 2032F, $ Billion
  • Figure 16: UK, Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2017-2022, 2027F, 2032F, $ Billion
  • Figure 17: Germany, Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2017-2022, 2027F, 2032F, $ Billion
  • Figure 18: France, Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2017-2022, 2027F, 2032F, $ Billion
  • Figure 19: Eastern Europe, Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2017-2022, 2027F, 2032F, $ Billion
  • Figure 20: Russia, Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2017-2022, 2027F, 2032F, $ Billion
  • Figure 21: North America, Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2017-2022, 2027F, 2032F, $ Billion
  • Figure 22: USA, Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2017-2022, 2027F, 2032F, $ Billion
  • Figure 23: South America, Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2017-2022, 2027F, 2032F, $ Billion
  • Figure 24: Brazil, Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2017-2022, 2027F, 2032F, $ Billion
  • Figure 25: Middle East, Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2017-2022, 2027F, 2032F, $ Billion
  • Figure 26: Africa, Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2017-2022, 2027F, 2032F, $ Billion
  • Figure 27: Facebook, Inc. Financial Performance
  • Figure 28: Twitter Financial Performance
  • Figure 29: Pinterest, Inc. Financial Performance
  • Figure 30: LinkedIn Corporation Financial Performance
  • Figure 31: Google LLC (YouTube) Financial Performance
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