Social media is a computer-based technology that makes it possible to share concepts, ideas, and knowledge through online groups and networks. The main types of social media are social media advertisement and social media subscription. Social media advertising is a type of digital advertising which uses social media platforms including Twitter, LinkedIn, Instagram, Facebook, and Pinterest to provide sponsored adverts to the target audience. The different services include social networking, microblogging and instant messaging, photo sharing networks and is used by various sectors such as retail and wholesale, transportation manufacturing, food and beverages, financial services, information technology, electrical and electronics manufacturing, media and recreation, transportation services, healthcare, others. The social media market research report is one of a series of new reports from The Business Research Company that provides social media market statistics, including social media industry global market size, regional shares, competitors with a social media market share, detailed social media market segments, market trends and opportunities, and any further data you may need to thrive in the social media industry. This social media market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry. The global social media market grew from $193.52 billion in 2022 to $231.1 billion in 2023 at a compound annual growth rate (CAGR) of 19.4%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The social media market is expected to grow to $434.87 billion in 2027 at a CAGR of 17.1%. Rising penetration of mobile, tablet, and other electronics and rising data consumption will drive the social media market. An increase in sales of internet-accessible electronic devices such as smartphones and tablets lead to an increase in time spent on social media websites. For example, the total number of smartphone devices across the world reached 6 billion in 2020, that is eight people out of 10 owned a smartphone in 2020, eventually driving the revenues of social media companies. This increasing use of smartphones is expected to increase internet usage, hence driving the social media market. The outbreak of COVID-19 disease (COVID-19) has acted as a significant restraint on some of the social media markets in 2020 as businesses were disrupted due to lockdowns imposed by governments globally. COVID-19 is an infectious disease with flu-like symptoms including fever, cough, and difficulty in breathing. The virus was first identified in 2019 in Wuhan, Hubei province of the People's Republic of China, and spread globally including Western Europe, North America and Asia. Steps by national governments to contain the transmission have resulted in a decline in economic activity and restricted movement of goods and services with countries entering a state of 'lock down'. The outbreak had a negative impact on businesses throughout 2020 and into 2021. However, many media markets have been unaffected or benefited from this as they transmit their content remotely through digital channels. It is expected that the social media market will recover from the shock across the forecast period as it is a 'black swan event and not related to ongoing or fundamental weaknesses in the market or the global economy. Social media companies are offering their social media platforms for electronic commerce of goods and services to drive revenues. This can be attributed to the increasing adoption of e-commerce and online shopping among consumers owing to the growing internet and smartphone penetration. For instance, according to e-commerce information source Internet Retailer data 2020, U.S. e-commerce sales, increasing due to the COVID-19 pandemic, grew 44% and represented more than 21% of total retail sales. Social media platforms allow for targeted advertising based on consumers’ social behaviors, geographic locations, and demographics. Instagram, a photo and video-sharing social networking service, has added a ‘Shopping’ tab to the ‘Explore’ page in its app. According to an Instagram for Business survey data 2022, 44% of people use Instagram weekly to shop using features including the Shop tag. Other social media companies such as Snapchat and Twitter have also integrated shopping advertisements to facilitate direct purchases within their platforms. Major companies in the social media market include Facebook, Youtube, Instagram, Twitter, and LinkedIn Asia-Pacific was the largest region in the social media market in 2022. Africa is expected to be the fastest growing region in the forecast period. The regions covered in the social media report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the social media market report are Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Czech Republic, Denmark, Egypt, Finland, France, Germany, Hong Kong, India, Indonesia, Ireland, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Nigeria, Norway, Peru, Philippines, Poland, Portugal, Romania, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Thailand, Turkey, UAE, UK, USA, Venezuela, Vietnam. The social media market includes revenues earned by entities by providing services that enables customers to interact, create and share content and information. Social media enables users to share pictures, video and audio files. This market includes revenues from sales from advertisement and other services offered on social media platforms. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The global social media market is segmented - 1) By Type: Social Media Advertisement, Social Media Subscription 2) By Service: Social Networking, Micro Blogging and Instant Messaging, Photo Sharing Networks 3) By End-User Industry: Retail and Wholesale, Transportation Manufacturing, Food and Beverages, Financial Services, Information Technology, Electrical And Electronics Manufacturing, Media and Recreation, Transportation Services, Healthcare, Other End-User Industries

Web content refers to the written, visual, or auditory material that users encounter while using websites. A search portal refers to a web directory, a search tool, and other helpful functions like file storage, gaming, email, and ecommerce directories. Social media is a computer-based technology that makes it possible to share concepts, ideas, and knowledge through online groups and networks. The main types of web content, search portals, and social media are social media, internet search portals, digital publishing, content streaming, and search engine optimization services. Social media refers to a computer-based technology that will facilitate sharing of ideas, thoughts, and information through virtual networks and communities. The different deployment types include on-premises, cloud and involve various organization services such as large enterprises, small and medium-sized enterprises (SMEs). The web content, search portals, SEO services, and social media market research report is one of a series of new reports from The Business Research Company that provides web content, search portals, SEO services, and social media market statistics, including Open banking industry global market size, regional shares, competitors with a web content, search portals, SEO services, and social media market share, detailed web content, search portals, SEO services, and social media market segments, market trends and opportunities, and any further data you may need to thrive in the web content, search portals, SEO services, and social media industry. This web content, search portals, SEO services, and social media market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry. The global web content, search portals and social media market grew from $641.55 billion in 2022 to $747 billion in 2023 at a compound annual growth rate (CAGR) of 16.4%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The web content, search portals and social media market is expected to grow to $1316.8 billion in 2027 at a CAGR of 15.2%. Rising penetration of mobile, tablet and other electronics and rising data consumption will drive the web content, search portals, SEO services, and social media market. An increase in sales of internet-accessible electronic devices such as smartphones and tablets lead to an increase in the consumption of digital content. For example, the total number of smartphone devices across the world reached 6 billion in 2020, that is eight people out of 10 owned a smartphone in 2020, eventually driving the revenues of web content, search portals, SEO services, and social media companies. This increasing use of smartphones is expected to increase internet usage, hence driving the web content, search portals, SEO services, and social media market. The outbreak of COVID-19 disease (COVID-19) has acted as a significant restraint on some of the web content, search portals, and social media markets in 2020 as businesses were disrupted due to lockdowns imposed by governments globally. COVID-19 is an infectious disease with flu-like symptoms including fever, cough, and difficulty in breathing. The virus was first identified in 2019 in Wuhan, Hubei province of the People’s Republic of China, and spread globally including Western Europe, North America, and Asia. Steps by national governments to contain the transmission have resulted in a decline in economic activity and restricted movement of goods and services with countries entering a state of 'lock down'. The outbreak had a negative impact on businesses throughout 2020 and into 2021. However, many media markets have been unaffected or benefited from this as they transmit their content remotely through digital channels. It is expected that the web content, search portals, and social media market will recover from the shock across the forecast period as it is a 'black swan event and not related to ongoing or fundamental weaknesses in the market or the global economy. Companies in the digital publishing and content streaming market are developing Progressive Web Applications (PWAs) to drive user engagement and revenues. PWAs are applications within a web browser, displayed as a website. PWAs enable developers to develop a single app that can work across all platforms and devices, leading to significant savings in the time and effort taken for app development. PWAs help web content publishing companies to maximize reach, increase the level of user engagement, and provide a unified customer experience. For example, Flutter, supported and developed by Google, is the latest framework used for developing mobile applications for operating systems such as iOS and Android. PWAs developed by Washington Post, an American news publishing company, have resulted in increasing the rate of user engagement by as much as five times. Major companies in the web content, search portals, and social media market include Google, Facebook, Tencent, Baidu, and Netflix. Asia-Pacific was the largest region in the web content, search portals, and social media market in 2022. Middle East is expected to be the fastest growing region in the forecast period. The regions covered in the web content, search portals, SEO services, and social media report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the web content, search portals, and social media market report are Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Czech Republic, Denmark, Egypt, Finland, France, Germany, Hong Kong, India, Indonesia, Ireland, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Nigeria, Norway, Peru, Philippines, Poland, Portugal, Romania, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Thailand, Turkey, UAE, UK, USA, Venezuela, Vietnam. The web content, search portals and social media market includes revenues earned by entities by offering services like enabling customers to interact, creating and sharing content and information including pictures, video and audio files. This market includes revenues from sales from advertisement and other services offered on social media platforms. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The global web content, search portals and social media market is segmented - 1) By Type: Social Media, Internet Search Portals, Digital Publishing And Content Streaming, Search Engine Optimization Services 2) By Deployment Mode: On-premises, Cloud 3) By Organization Size: Large Enterprises, Small and Medium-sized Enterprises (SMEs) Subsegments Covered: Social Media Advertisement, Social Media Subscription Content Streaming, Digital Publishing, Agencies SEO Services, Freelancer SEO Services

Social media subscriptions are primarily engaged in sales of subscriptions or related services to customers on social media through cash on delivery or online payment methods to customers categorized as women, men and kids. The main types of social media subscriptions are refill, customize, and membership. Refill refers to filling something again. The payment modes include cash on delivery and online payments. The various applications involved are beauty and personal care, food and beverage, clothing and fashion, entertainment, health and fitness, and other applications and these are used by adults and kids. The social media subscription market research report is one of a series of new reports from The Business Research Company that provides social media subscription market statistics, including social media subscription industry global market size, regional shares, competitors with a social media subscription market share, detailed social media subscription market segments, market trends and opportunities, and any further data you may need to thrive in the social media subscription industry. This social media subscription market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry. The global social media subscription market size will grow from $17.07 billion in 2022 to $21.91 billion in 2023 at a compound annual growth rate (CAGR) of 28.3%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The social media subscription market size is expected to grow from $53.97 billion in 2027 at a CAGR of 25.3%. Internet-based streaming services are expected to propel the growth of the social media subscription market. Customers nowadays are preferring to watch their favorite content as and when they wish to from any place which is increasing the popularity of online content streaming. To watch their favorite content online customers, customers need to avail of subscription to specific sites such as Netflix, Amazon, and more either on a monthly or quarterly, or yearly basis by paying a certain amount for the subscription. For instance, according to Decider, a US-based entertainment, and pop culture destination site data, Netflix has roughly 214 million global paid memberships, as of Q3 2021. In another survey conducted in America revealed that Americans prefer Netflix to TV to watch operas and movies. It also states that 53% preferred streaming TV shows and 56% online video streaming on monthly basis and only 46% prefer watching live TV. Therefore, the internet-based streaming services are driving the growth of the social media subscription market. Customers stop subscribing to service either voluntarily due to dissatisfaction with the service or involuntarily about payment issues termed as churn rate. The slight changes in churn rate can affect the business at the bottom line to a larger extent. The churn rate affects the monthly recurring revenue as a customer takes the revenue while leaving, customer lifetime value which affects profitability and longevity and customer acquisition costs as the company spends to acquire the customer and if he/she churns before gaining the costs spend. In 2022, an analysis by subscription service Recurly states the overall churn rate for the subscription market to be 5.6%. The B2B churn rate was 5.00% lower than B2C which was 7.05% and also the voluntary churn rate by customers was 4.21% higher than the involuntary churn rate which was 1.39%. The higher churn rate is expected to hinder the revenue generated by the subscription market. Social Media marketing is the use of social media platforms by companies to increase sales, drive website traffic, and market or promote their products or brands. The companies do social media management by posting content on their social media profiles, responding to their follower's reviews or comments, and publishing social media advertisements. For instance, in January 2022, according to Sprout Social data, a US-based software company, there are 3.96 billion total social media users across all platforms and the amount of time adults use social media across all platforms is now higher than ever 95 minutes per day. In July 2021, MEL Magazine, a California-based magazine acquired Dollar Shave Club for an undisclosed amount. With this acquisition, MEL aims to explore a new business model and DSC company helps MEL magazine to ensure the best digital media partner with its unique voice and talented team. Dollar Shave Club is a US-based company operating in social media subscription. The major players in the social media subscription market are Dollar Shave Club, Inc., Blue Apron Holding Inc., Personalized Beauty Discovery Inc. (Ipsy), The Walt Disney Company, Hello Fresh, EdgeWell Personal Care (Harry`s), PetSmart Inc., Netflix, Flintobox, Nature Delivered Ltd. (Graze), and Amazon.com Inc. North America was the largest region in the social media subscription market in 2022. The regions covered in social media subscription report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the social media subscription market are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, the UK, and the USA. The social media subscription market includes revenues earned by entities by providing subscription services with subscriptions to Instagram, Facebook, video hosting sites, and social networking sites. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The global social media subscription market is segmented - 1) By Type: Refill, Customize, and Membership 2) By Payment Mode: Cash on Delivery, and Online Payments 3) By Application: Beauty and Personal Care, Food and Beverage, Clothing and Fashion, Entertainment, Health and Fitness, and Other Applications 4) By End Users: Adults, and Kids

Social media advertising is a promotional activity to connect with the audience to build the brand, increase sales, and drive website traffic on social media. Advertising refers to communication with the consumers of a product or a service. This includes generating and sharing content on social media platforms such as Facebook, Twitter, and Instagram to accomplish marketing and branding goals. The main types of social media advertisement are microblogging, photo sharing, video sharing, and others. Microblogging is a combination of instant messaging and content production. The devices used are mobile, personal computers, or laptops. The various end-user industries include healthcare, automotive, retail, telecom, BFSI, and others. The social media advertisement market research report is one of a series of new reports from The Business Research Company that provides social media advertisement market statistics, including social media advertisement industry global market size, regional shares, competitors with a social media advertisement market share, detailed social media advertisement market segments, market trends and opportunities, and any further data you may need to thrive in the social media advertisement industry. This social media advertisement market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry. The global social media advertisement market size will grow from $176.45 billion in 2022 to $209.19 billion in 2023 at a compound annual growth rate (CAGR) of 18.6%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The social media advertisement market size is expected to grow from $380.9 billion in 2027 at a CAGR of 16.2%. Growing internet penetration coupled with increasing social media users contributed to the growth of the social media advertising market. The tremendous growth in the number of social media users worldwide is encouraging advertisement and marketing companies to focus on social media platforms to advertise their products and services. For instance, according to Office For National Statistics, a UK-based government department, 92% of adults in the UK were recent internet users in 2020, up from 91% in 2019. Moreover,according to Oberlo, a Germany-based online platform, there are currently 4.59 billion social media users worldwide. Therefore, rising internet penetration together with the growth in the number of social media users across the globe is projected to propel the revenues for the social media advertising market over the forecast period. Stringent regulations imposed by the government of various countries are expected to limit the growth of the social media advertising market in the coming years. The stringent regulations imposed by regulatory bodies make it difficult for a social media advertising company to operate and function smoothly. For instance, in December 2021, China Mainland regulatorsissued a consultation regarding online marketing of financial products, for detailed regulatory requirements for online marketing of financial products through all online channels including social media. This aims to tackle key concerns around online financial product marketing, including misleading consumers, unfair competition, and illegal financial product marketing. This scenario is projected to hamper the expansion of the social media advertising market over the upcoming years. The advancement in technology is a major trend in the social media advertising market. Social media is likely to experience an increase in the adoption of technologies such as virtual reality (VR) and augmented reality (AR). These technologies help a social media advertising company enhance its product appearance to attract more users. For instance, Sephora, a France-based retail company has incorporated AR features on its Facebook page to enhance user experience. Through this, a user can try different products and know if they work. This advancement will draw more audiences and affect social media advertising positively. In December 2021, Adobe Inc. has acquired social media marketing startup ContentCal for an undisclosed amount. With this acquisition, Adobe company expands its capabilities in social media marketing. ContentCal is a UK-based company operating in social media advertising. The major players covered in the social media advertising market are Facebook, Inc., Twitter, Pinterest, Inc., LinkedIn Corporation, Google LLC (YouTube), Snap Inc. (Snapchat), Tencent (QQ, Qzone, and WeChat), ByteDance Ltd. (TikTok), Advance Publications, Inc. (Reddit), and Sina Corp (SinaWeibo). North America was the largest region in 2022. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the social media advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the social media advertising market are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, the UK, and the USA. The social media advertising market includes revenues earned by entities by providing advertising services through social media such as instagram, facebook, messenger ads, stories ads, and twitter ads. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The global social media advertisement market is segmented - 1) By Advertisement Type: Microblogging, Photo Sharing, Video Sharing, Other Types 2) By Device: Mobile, Personal Computers or Laptops 3) By End-Use Industry: Healthcare, Automotive, Retail, Telecom, BFSI, Other End Users

Media buying is the process of procuring media space and time for effective ad placements in accordance with the brand's marketing or advertising goals. A media representative is any legal or natural person who acts as an intermediary in the name and on behalf of the advertiser to purchase advertising space under the terms of a written representation contract. The main services of media buying agencies and representative firms include media buying services, media planning services, media representative firms, and others. Media buying is a technique used in sponsored marketing campaigns. The goal is to discover and purchase ad space on channels relevant to the target demographic at the best possible price and at the best possible time. BFSI, consumer goods and retail, government and public sector, IT and telecom, healthcare, and media and entertainment use the services in various modes, including offline and online. The media buying agencies and representative firms market research report is one of a series of new reports from The Business Research Company that provides media buying agencies and representative firms market statistics, including media buying agencies and representative firms industry global market size, regional shares, competitors with a media buying agencies and representative firms market share, detailed media buying agencies and representative firms market segments, market trends and opportunities, and any further data you may need to thrive in the media buying agencies and representative firms industry. This media buying agencies and representative firms market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry. The global media buying agencies and representative firms market size will grow from $75.98 billion in 2022 to $79.48 billion in 2023 at a compound annual growth rate (CAGR) of 4.6%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The global media buying agencies and representative firms market size is expected to grow to $92.45 billion in 2027 at a CAGR of 3.9%. An increasing number of political events, sports events, festivals, and high-budget movies is anticipated to contribute to the demand for media buying agencies and representative firms’ market. For instance, for the 2020 US presidential elections, the Democratic Party has released ads in 14 Indian languages to encourage voters of Indian origin. The 2020 US election campaigns broke all records, with presidential and congressional candidates spending about $14 billion in total, more than doubling the cost in 2016. In 2020, Burning Man, one of the biggest global music festivals, hosted 70,000 people across the globe in Nevada, US, allowing advertisers to reach a large target audience at a time. As a result, crowd-gathering events such as political events, sporting events, and festivals are propelling the market for media buying agencies and representative firms. The COVID-19 uncertainty is likely to limit the growth of media buying agencies and representative firms. The strict restrictions on the movement of people and lockdowns have impacted many industries, including out-of-home (OOH) and print advertising. For instance, the lockdown in India started on March 25, 2020, and extended for more than five months. During the lockdown, only essential commodities and medical emergency services were permitted to operate. 90% of the advertising work in India was affected due to the COVID pandemic, according to the Association of Advertising Producers’ (ASAP) report. Advertising spending also declined by 9% in Europe, 7% in Germany, and 12% in France. According to the Interactive Advertising Bureau (IAB), almost 24% of media buyers and planners had kept their spending on hold till the end of the second quarter of 2020, while 46% said that they had adjusted their spending across the same period. Therefore, the COVID-19 pandemic is a major factor restraining the growth of media-buying agencies and representative firms in the market. Media buyers who use Artificial Intelligence (AI) for media optimization are gaining traction in the market for media buying agencies and representative firms. AI is changing the way advertising operations are run. According to Salesforce's State of Marketing study, 84% of marketers are utilizing AI for marketing in 2020. Moreover, according to Drift and Marketing Artificial Intelligence Institute, 2022 State of Marketing AI Report, the majority of respondents (51%) said AI is crucial or very important to their marketing success. In August 2021, BLKBOX.ai, a Facebook advertising management platform, launched an Intelligent Media Buying Platform, allowing businesses to scale profitably. Their SaaS-based intelligent and automated media buying platform generates profitable campaigns and scales ad spending threefold while cutting the time required to manage end-to-end media buying from six hours to six minutes. The platform enables big organizations, major corporations, and small and medium-sized businesses (SMBs) to expedite their digital campaigns by requiring only three inputs: creative assets, budget, and KPIs. In August 2021, TAKUMI, a Japan-based marketing, branding, and social media platform, acquired Unieed for an undisclosed amount. With this acquisition, TAKUMI broadened global paid media offerings while also expanding the paid media team in both the London and New York offices. Unieed is a UK-based content and strategic media-buying agency specialising in content-driven campaigns, working with leading outdoor and cycling brands. Major players in the media buying agencies and representative firms’ market are Publicis Groupe, Omnicom Group Inc., Interpublic Group of companies, Dentsu, Katz Media Group and Edelman. North America was the largest region in the media buying agencies and representative firms market in 2022. Western Europe was the second largest region in the global media agencies and representative firms market. The regions covered in the global media buying agencies and representative firms market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the media buying agencies and representative firms market are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, the UK, and the USA. The media buying agencies and representative firms market consists of revenue earned by entities by providing services such as purchasing advertising time or space from media outlets and resell it to advertising agencies or individual companies directly and independent representatives that sell media time or space for media owners. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for specified geography are consumption values – that is, they are revenues generated by organizations in the specified geography within the specified market, irrespective of where they are produced. It does not include revenues from resales either further along the supply chain or as part of other products. The global media buying agencies and representative firms market is segmented - 1) By Services: Media Buying Service, Media Planning Service, Media Representative Firms, Other Services 2) By Mode: Offline, Online 3) By Application: BFSI, Consumer Goods and Retail, Government and Public Sector, IT and Telecom, Healthcare, Media and Entertainment

Print media refers to publications distributed on paper in the form of printed copies of books, magazines, magazines, and newsletters. The main types of print media are directory, mailing list, and other publishers, book publishers, newspaper & magazines publishers. Book Publisher refers to a company or person engaged in publishing periodicals, books, music, and others. The different business models include subscription, advertising and is used in publishing house, newspaper office, and others. The print media market research report is one of a series of new reports from The Business Research Company that provides print media market statistics, including print media industry global market size, regional shares, competitors with a print media market share, detailed print media market segments, market trends and opportunities, and any further data you may need to thrive in the print media industry. This print media market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry. The global print media market grew from $319.47 billion in 2022 to $326.52 billion in 2023 at a compound annual growth rate (CAGR) of 2.2%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The print media market is expected to grow to $343.7 billion in 2027 at a CAGR of 1.3%. E-books sales are growing rapidly in established markets of the USA and Europe. eBooks generated a higher share of revenues than the physical print in developed markets such as the US and UK. According to PWC, total global book publisher revenue will increase, growing at a CAGR 1.7%, during the forecast period. Although the physical book publisher’s industry continues to shrink (-2.8%), this decline is offset by growth in e-books which are predicted to grow at a CAGR of 11.7% in the forecast period. Increasing consumer preference for the digital versions is expected to significantly impact the growth of the market during this period The outbreak of COVID-19 disease (COVID-19) has acted as a significant restraint on some of the print media markets in 2020 as businesses were disrupted due to lockdowns imposed by governments globally. COVID-19 is an infectious disease with flu-like symptoms including fever, cough, and difficulty in breathing. The virus was first identified in 2019 in Wuhan, Hubei province of the People’s Republic of China, and spread globally including Western Europe, North America, and Asia. Steps by national governments to contain the transmission have resulted in a decline in economic activity and restricted movement of goods and services with countries entering a state of 'lock down'. The outbreak had a negative impact on businesses throughout 2020 and into 2021. However, many media markets have been unaffected or benefited from this as they transmit their content remotely through digital channels. It is expected that the print media market will recover from the shock across the forecast period as it is a 'black swan event and not related to ongoing or fundamental weaknesses in the market or the global economy. The rise in social media and the increasing volume of consumer data is driving growth in the newspapers and magazines industry. Newspapers and magazines publishers can have broad and deeper visibility on their consumers, distributors, and other stakeholders. Publishers with the digital-first model are investing significantly in building in-house data and analytics teams. For example, Next Big Sound’s, Next Big Book application provides a dashboard for the publishing industry which offers information on sales, publicity events, social media, and web trends data regularly to offer a holistic view of the books’ performance. It will highlight factors that are the most influential such as news preferences, columnist preferences, and genre preferences. Major companies in the print media market include Bertelsmann SE & Co KGaA, Lagardere SCA, News Corporation, Grupo Planeta, QUAD/GRAPHICS INC., Scholastic Corporation, Hubert Burda Media, Kadokawa Corporation, Axel Springer SE, and John Wiley & Sons Inc. Asia-Pacific was the largest region in the print media market in 2022. Middle East is expected to be the fastest growing region in the forecast period. The regions covered in the print media report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the print media market report are Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Czech Republic, Denmark, Egypt, Finland, France, Germany, Hong Kong, India, Indonesia, Ireland, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Nigeria, Norway, Peru, Philippines, Poland, Portugal, Romania, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Thailand, Turkey, UAE, UK, USA, Venezuela, Vietnam. The print media market consists of sales of newspapers, magazines, other periodicals, books, directories and mailing lists, and other works, such as calendars, greeting cards, and maps and services such as advertising space. The market value includes the value of related goods sold by the service provider or included within the service offering. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The global print media market is segmented - 1) By Type: Directory, Mailing List, And Other Publishers, Book Publishers, Newspaper & Magazines Publishers 2) By Business Model: Subscription, Advertising 3) By Application: Publishing House, Newspaper Office, Other Applications Subsegments Covered: Directory and Mailing List, Other Publishers, Consumer Books, Educational books, Religious Books, Newspapers, Magazines

Newspaper & magazines publishers refer to the person or business that publishes newspapers or magazines or both. The main types of newspaper & magazines publishers are magazines, and newspapers. A magazine is a type of monthly publication that is produced on both glossy and matte paper. Magazines are issued on a regular basis and cover a wide range of topics. The different platforms include print, digital and involve various business models such as subscription, advertising. The newspaper and magazines publishers market research report is one of a series of new reports from The Business Research Company that provides newspaper & magazines publishers market statistics, including newspaper & magazines publishers industry global market size, regional shares, competitors with a newspaper & magazines publishers market share, detailed newspaper & magazines publishers market segments, market trends and opportunities, and any further data you may need to thrive in the newspaper & magazines publishers industry. This newspaper & magazines publishers market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry. The global newspaper and magazines publishers market grew from $198.11 billion in 2022 to $203.17 billion in 2023 at a compound annual growth rate (CAGR) of 2.6%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The newspaper and magazines publishers market is expected to grow to $215.65 billion in 2027 at a CAGR of 1.5%. The rising use of social media for communication and information sharing is expected to drive the demand for newspapers and magazines, especially in digital format. Individuals are using social platforms to share information and to be in touch with their families and friends. As more time is being spent on social networking sites, news articles are increasingly being shared in digital formats. As of 2021, there were around 4.48 billion people using social media, indicating widespread usage of social media. Rising social media usage is expected to drive the growth of the newspaper and magazines publishers market going forward. The outbreak of COVID-19 disease (COVID-19) has acted as a significant restraint on some of the newspaper and magazines publishers’ markets in 2020 as businesses were disrupted due to lockdowns imposed by governments globally. COVID-19 is an infectious disease with flu-like symptoms including fever, cough, and difficulty in breathing. The virus was first identified in 2019 in Wuhan, Hubei province of the People’s Republic of China, and spread globally including Western Europe, North America, and Asia. Steps by national governments to contain the transmission have resulted in a decline in economic activity and restricted movement of goods and services with countries entering a state of 'lock down'. The outbreak had a negative impact on businesses throughout 2020 and into 2021. However, many media markets have been unaffected or benefited from this as they transmit their content remotely through digital channels. It is expected that the newspaper and magazines publishers’ market will recover from the shock across the forecast period as it is a 'black swan event and not related to ongoing or fundamental weaknesses in the market or the global economy. The rise in social media and the increasing volume of consumer data is driving growth in the newspapers and magazines industry. Newspapers and magazines publishers can have broad and deeper visibility on their consumers, distributors, and other stakeholders. Publishers with the digital-first model are investing significantly in building an in-house data and analytics team. For example, Next Big Sound’s, Next Big Book application provides a dashboard for the publishing industry which offers information on sales, publicity events, social media, and web trends data regularly to offer a holistic view of the books’ performance. It will highlight factors that are the most influential such as news preferences, columnist preferences, and genre preferences. Major companies in the newspaper & magazines publishers market include Bertelsmann SE & Co KGaA, Kadokawa Corporation, Axel Springer SE, AARP, News Corporation, Tribune Media Company, RCS MediaGroup S.p.A., Meredith Corporation, LSC Communications Inc., and The New York Times Company. Asia-Pacific was the largest region in the newspaper & magazines publishers market in 2022. Middle East is expected to be the fastest growing region in the forecast period. The regions covered in the newspaper & magazines publishers report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the newspaper & magazines publishers market report are Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Czech Republic, Denmark, Egypt, Finland, France, Germany, Hong Kong, India, Indonesia, Ireland, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Nigeria, Norway, Peru, Philippines, Poland, Portugal, Romania, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Thailand, Turkey, UAE, UK, USA, Venezuela, Vietnam. The newspaper & magazines publishers market consists of revenues earned by entities by offering services like production and distribution of publications including magazines, newspapers and directories and selling and preparing advertisements. The publishing industry produces material in printed or digital format. The market value includes the value of related goods sold by the service provider or included within the service offering. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The global newspaper and magazines publishers market is segmented - 1) By Type: Magazines, Newspapers 2) By Platform: Print, Digital 3) By Business Model: Subscription, Advertising Subsegments Covered: Sports, Politics, Automotive, Technology, Others

An internet search portal refers to a specifically created website that frequently functions as the only point of entry for information. The main website types of internet search portals are operating websites, internet search websites, and others. Internet search websites are used to enter a query in a search engine that yields both paid and organic results. The internet search portals are distributed through offline, online channels and are used for personal and commercial applications. The internet search portals market research report is one of a series of new reports from The Business Research Company that provides internet search portals market statistics, including internet search portals industry global market size, regional shares, competitors with a internet search portals market share, detailed internet search portals market segments, market trends and opportunities, and any further data you may need to thrive in the internet search portals industry. This internet search portals market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry. The global internet search portals market size will grow from $222.19 billion in 2022 to $256.57 billion in 2023 at a compound annual growth rate (CAGR) of 15.5%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The global internet search portals market size is expected to grow from $443.17 billion in 2027 at a CAGR of 14.6%. Rising mobile internet utilization is expected to fuel the market growth of the internet search portals market during the forecast period. Mobile devices are gaining importance for accessing the internet over desktop computers due to the ease of use and portability that mobile devices offer to consumers. According to the World Advertising Research Center (WARC), 2 billion people currently access the internet via only their smartphone, which equates to 51% of the global base of 3.9 mobile users. In 2020, US adults spent an estimated 470 minutes (seven hours and 50 minutes) per day with digital media. In August 2022, according to Oberlo, 59.4% of all the web traffic came through mobile phones.. With improving mobile technology about 58% of 18-29 years old and 47% of 30-49 years old of the US access internet using their smartphones. Thus, increasing mobile internet utilization is expected to increase online traffic and thereby will drive the growth of internet search portals. Increasing antitrust and privacy issues with online search are expected to hinder the market growth of the internet search portals market. Search portals collect and use information such as IP address, location status, and other data from the user’s history and sell the information to advertisers for delivering targeted ads and more. Unfair practices of internet search portals result in the dominance of the market with few players and reduce the market share of other opponents. According to Cybersecurity Awareness Month 2021 report by Cybersecurity and Infrastructure Security Agency (CISA), in 2021, 72% of the American were skeptical about their privacy online and believed that their activity was being tracked. Data breach costs rose from USD 3.86 million to USD 4.24 million in 2021. Thus, increasing antitrust and privacy issues with online search portals are expected to hinder the market. Joint ventures between online portals and new publishers are trending within the internet search portal market as news consumers are preferring online, mobile news over print news media. News publishers are suffering a deep decline in revenues with global digitalization and are facing challenges for survival. With this, conflicts between new publishers and online portals are also intensifying. According to a digital news report published in 2020, about 77% of South Korean newsreaders have access to online news portals and an average of 30% in 36 other countries. In April 2021, Lumina Datamatics and Gutenberg Technology announced strategic partnership to launch a new solution for managing knowledge and content operations. In this digital era, it is apparent that online platforms will replace people's print news consumption which is resulting in joint ventures, partnerships, and collaborations between online portals and news publishers that is trending currently within the market. In September 2021, Apollo Global Management, a US-based global private equity firm, acquired Yahoo from Verizon for $5 billion. The acquisition is aimed at giving a new direction to Yahoo and regain market share. Yahoo is an American technology company and a search portal. Major players in the internet search portals market are Google, Baidu, Inc., Softbank Group Corp., Naspers, Naver Corporation, Yandex N.V., Sogou, Inc., and Mail.Ru Group. Asia-Pacific was the largest region in the internet search portals market in 2022. Africa is expected to be the fastest growing region in the global internet search portals market forecast period. The regions covered in the global internet search portals market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the internet search portals market are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, and USA. The internet search portals market includes revenues earned by entities by operating websites that provide a search engine to generate and maintain extensive databases of internet addresses and content in an easily searchable format. This industry includes internet search websites and covers other additional Internet services internet search portals offer such as e-mail, connections to other websites, auctions, news, other limited content and serves as a home base for internet users. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The global internet search portals market is segmented - 1) By Website: Operating Websites, Internet Search Websites, Other Websites 2) By Application: Personal, Commercial 3) By Distribution Channel: Online, Offline