Digital Advertising Market 2022 – By Platform (Mobile Ad (In-App And Mobile Web, Desktop Ad, Digital TV, Other Platforms), By Ad Format (Digital Display Ad, Internet Paid Search, Social Media, Online Video), By Industrial Vertical (Media And Entertainment, Consumer Goods & Retail Industry, Banking, Financial Service & Insurance, Telecommunication IT Sector, Travel Industry, Healthcare Sector, Manufacturing & Supply Chain, Transportation And Logistics, Energy, Power, Utilities), And By Region, Opportunities And Strategies – Global Forecast To 2031

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Digital Advertising Market Definition

The digital advertising market consists of the sales of digital advertising services by entities (organizations, sole traders and partnerships) that plan, develop, create and manage advertisement and promotional activities in digital media.

Digital advertising delivers promotional content to users through various online and digital channels such as social media, email, search engines, mobile apps, affiliate programs and websites to show advertisements and messages to audiences. Digital advertising allows companies to reach the right people with the right message at the right time, thus generating a better return on investment.

Digital Advertising Market Size

The global digital advertising market size reached a value of nearly $486.0 billion in 2021, having grown at a compound annual growth rate (CAGR) of 18.5% since 2016. The market is expected to grow from $486.0 billion in 2021 to $980.2 billion in 2026 at a rate of 15.1%. The market is then expected to grow at a CAGR of 12.8% from 2026 and reach $1793.6 billion in 2031.

Growth in the historic period resulted from the strong economic growth in emerging markets, increased internet penetration, government initiatives in developing economies, rising penetration of e-commerce, increased availability of mobile devices, rapid development in technology, an increase in social media usage, and the impact of COVID-19.

Going forward, increasing advertising expenditure by end-use industries, rising urbanization, and increasing adoption of 5G networks and the internet of things (IoT) will drive market growth. Factors that could hinder the growth of the digital advertising market in the future include stringent regulations, intense competition, security challenges and data localization.

Digital Advertising Market Drivers

The key drivers of the digital advertising market include:

Increasing Advertising Expenditure By End-Use Industries

The increasing expenditure by end-use industries on digital advertising is expected to drive the market in the forecast period.

Companies are spending on digital advertising for creative and innovative ads through interesting narratives and good story-telling in order to increase customer engagement.

For example, in 2022, global digital video advertising spend is expected to increase by 26% to $49.2 billion.  The high spending by end-use industries on digital ads is expected to drive the market in the forecast period.

Digital Advertising Market Restraints

The key restraints on the digital advertising market include:

Stringent Regulations

Several regulatory standards employed by governments across the globe for advertising are expected to hinder the growth of the global digital advertising market.

For instance, in 2021, the Ministry of Electronics and Information Technology and Communications, India enacted the Digital Media Ethics Code which introduced several new obligations for social media platforms and digital streaming services. The new law required social media firms, streaming services and digital news outlets to comply with stricter norms and erase content the authorities deem unlawful, allowing the government to ban content affecting the sovereignty and integrity of the country.

These regulatory standards could restrict the content in digital advertisements, which could act as a restraint for the market in the forecast period.

Digital Advertising Market Trends

Major trends shaping the digital advertising market include:

Increase In Advertising On Streaming Services

Companies in the market are increasingly advertising on streaming services to capture audiences which are increasingly shifting from broadcast televisions to streaming platforms.

Streaming TV advertising refers to running paid advertisements on streaming services such as Hulu, Amazon Prime Video or YouTube TV. These ads typically run in either 15 or 30 second segments, with up to 96% view rates, thus proving to be an extremely effective form of advertising. Streaming ads can also boost brand perception by 32% more than traditional TV, according to a study by Media Venue in 2020.

Streaming companies such as HBO Max, Peacock and Quibi are extensively ad supported, while other streaming platforms are also slowly embracing the idea of advertisements. For instance, in January 2020, AT&T, a US-based telecoms company, announced that it would sell video ad time during pause breaks.

Growing Demand For Interactive Advertising

The trend of interactive digital advertising is becoming popular among mainstream and advertising service providers as they can influence consumers with appropriate content.

Interactive advertisements involve communication or reaction between the advertisement and the audience. Such interactive advertisements present audiences with the unique experience of something personal or engaging based on their own tastes.

These types of ads are usually seen on social media and website marketing. Digital interactive billboards also offer interactive features like facial recognition and gamification (application of game-design elements to non-game activities to increase user engagement).

For example, in October 2021, Amazon, a US-based company operating in digital advertising, debuted innovative ways for customers using Alexa devices with interactive ads. Amazon also offers various brands to produce interactive ads.

Opportunities And Recommendations In The Digital Advertising Market

Opportunities –The top opportunities in the digital advertising market segmented by platform will arise in desktop ad the segment, which will gain $214.4 billion of global annual sales by 2026. The top opportunities in the digital advertising market segmented by ad format will arise in the internet paid search segment, which will gain $143.8 billion of global annual sales by 2026. The top opportunities in the digital advertising market segmented by industrial vertical will arise in the banking, financial service & insurance segment, which will gain $106.8 billion of global annual sales by 2026. The digital advertising market will gain the most in the USA at $201.9 billion.

Recommendations-To take advantage of the opportunities, The Business Research Company recommends the digital advertising companies to increase focus on interactive advertising, use artificial intelligence (AI), invest in augmented reality, adopt conversational interfaces and chatbox, expand in emerging markets, focus on partnerships and acquisitions, provide competitively priced offerings, continue to participate in events and conferences, increase focus on social media marketing and target fast-growing end-use industries.

Digital Advertising Market Segmentation

The digital advertising market is segmented by platform, by ad format, and by industrial vertical.
By Platform –
The digital advertising market is segmented by platform into
    • a) Mobile Ad (In-App And Mobile Web)
    • b) Desktop Ad
    • c) Digital Tv
    • d) Other Platforms
The desktop ad market was the largest segment of the digital advertising market segmented by platform, accounting for 43.4% of the total in 2021. Going forward, the digital TV segment is expected to be the fastest growing segment in the digital advertising market segmented by platform, at a CAGR of 15.3% during 2021-2026.
By Ad Format –
The digital advertising market is segmented by ad format into
    • a) Digital Display Ad
    • b) Internet Paid Search
    • c) Social Media
    • d) Online Video
    • e) Other Ad Format
The internet paid search market was the largest segment of the digital advertising market segmented by ad format, accounting for 30.5% of the total in 2021. Going forward, the online video segment is expected to be the fastest growing segment in the digital advertising market segmented by ad format, at a CAGR of 20.5% during 2021-2026
By Industrial Vertical –
The digital advertising market is segmented by industrial vertical into
    • a) Media And Entertainment
    • b) Consumer Goods & Retail Industry
    • c) Banking
    • d) Financial Service & Insurance
    • e) Telecommunication It Sector
    • f) Travel Industry
    • g) Healthcare Sector
    • h) Manufacturing & Supply Chain
    • i) Transportation And Logistics
    • j) Energy
    • k) Power
    • l) Utilities
    • m) Other Industrial Sectors
The banking, financial service & insurance market was the largest segment of the digital advertising market segmented by industrial vertical, accounting for 23.6% of the total in 2021. Going forward, the media and entertainment segment is expected to be the fastest growing segment in the digital advertising market segmented by industrial vertical, at a CAGR of 18.3% during 2021-2026.
By Geography - The digital advertising market is segment by geography into
      o Asia Pacific
      • • China
      • • India
      • • Japan
      • • Australia
      • • Indonesia
      • • South Korea
      o North America
      • • USA
      o South America
      • • Brazil
      o Western Europe
      • • France
      • • Germany
      • • UK
      o Eastern Europe
      • • Russia
      o Middle East
      o Africa
North America was the largest region in the global digital advertising market, accounting for 43.4% of the total in 2021. It was followed by Asia-Pacific and Western Europe, and then the other regions. Going forward, the fastest-growing regions in the global digital advertising market will be Africa and the Middle East, where growth will be at CAGRs of 18.6% and 17.2% respectively. These will be followed by South America and Asia-Pacific, where the markets are expected to grow at CAGRs of 17.1% and 15.2% respectively.

Digital Advertising Market Competitive Landscape

Major Competitors are:

  • Google
  • Meta Platforms, Inc. (Facebook)
  • Amazon.com, Inc
  • Microsoft Corporation
  • Alibaba Group Holdings Limited
  • Other Competitors Include:

  • Tencent
  • Baidu, Inc.
  • Twitter, Inc.
  • HULU LLC
  • Postmedia Network Canada Corporation
  • Web Net Creatives
  • AdChina
  • Baidu Advertising, Sina Corp
  • Facebook Ads
  • Dentsu Aegis
  • Brandloom
  • Oxedent
  • Uplers
  • Dotcominfoway (DCI)
  • SGK Inc
  • Havoc Digital
  • S4 Capital
  • Dentsu International
  • PwC's Digital Services
  • Accenture Interactive
  • Boostability (Berlin)
  • SQ Digital
  • Gorilla Marketing
  • OTM
  • RMAA Group
  • Netpeak
  • Webrentic
  • Slon Media
  • 25wat
  • Jstokes
  • Thrive Agency
  • Sizmek Technologies Inc
  • ArnoldStreet
  • SocialMedia55
  • Hawk Media
  • El Cielo Digital - Sabemos de Marketing Digital
  • DieciseisOnce.com
  • SEOnet
  • Dicore Digital
  • Punto Rojo
  • Sherlock Communications
  • Centrico Digital
  • FP7 McCANN
  • Tonic International
  • MullenLowe MENA
  • Elephant Nation
  • BPG Group
  • Mars Media Group
  • Intango
  • Executive Digital
  • Pyramedia Group
  • 3points
  • Boopin
  • Maat Marcom Agency
  • Borarong Consulting
  • SyberGrupe
  • BlueMagnet
  • Rushing Tap
  • Watson Ferguson Marketing Agency
    1. Table Of Contents

      1. Digital Advertising Market Executive Summary

      2. Table of Contents

      3. List of Figures

      4. List of Tables

      5. Report Structure

      6. Introduction and Market Characteristics

      6.1. General Market Definition

      6.2. Summary

      6.3. Digital Advertising Market Definition and Segmentations

      6.4. Market Segmentation By Platform

      6.4.1. Mobile Ad (In-App and Mobile Web)

      6.4.2. Desktop Ad

      6.4.3. Digital TV

      6.4.4. Other Platforms

      6.5. Market Segmentation By Ad Format

      6.5.1. Digital Display Ad (Programmatic and Non-programmatic Transactions)

      6.5.2. Internet Paid Search

      6.5.3. Social Media

      6.5.4. Online Video

      6.5.5. Other Ad Formats

      6.6. Market Segmentation By Industrial Vertical

      6.6.1. Media and Entertainment

      6.6.2. Consumer Goods & Retail Industry

      6.6.3. Banking, Financial Service & Insurance

      6.6.4. Telecommunication IT Sector

      6.6.5. Travel Industry

      6.6.6. Healthcare Sector

      6.6.7. Manufacturing & Supply Chain

      6.6.8. Transportation and Logistics

      6.6.9. Energy, Power, and Utilities

      6.6.10. Other Industrial Sectors

      7. Major Market Trends

      7.1. Growing Demand For Interactive Advertising

      7.2. Artificial Intelligence In Digital Advertising

      7.3. Rising Storytelling Concept

      7.4. Augmented Reality For Digital Advertising

      7.5. Adoption Of Conversational Interfaces And Chatbox

      7.6. Automated Personalized Email Marketing

      7.7. Increase In Advertising On Streaming Services

      7.8. Partnerships And Acquisitions For Brand Expansions

      8. Global Market Size And Growth

      8.1. Market Size

      8.2. Historic Market Growth, 2016 – 2021, Value ($ Billion)

      8.2.1. Market Drivers 2016 – 2021

      8.2.2. Market Restraints 2016 – 2021

      8.3. Forecast Market Growth, 2021 – 2026, 2031F Value ($ Billion)

      8.3.1. Market Drivers 2021 – 2026

      8.3.2. Market Restraints 2021 – 2026

      9. Global Digital Advertising Market Segmentation

      9.1. Global Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)

      9.2. Global Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)

      9.3. Global Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)

      10. Digital Advertising Market, Regional And Country Analysis

      10.1. Global Digital Advertising Market, By Region, Historic and Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)

      10.2. Global Digital Advertising Market, By Country, Historic and Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)

      11. Asia-Pacific Market

      11.1. Summary

      11.2. Market Overview

      11.2.1. Region Information

      11.2.2. Market Information

      11.2.3. Background Information

      11.2.4. Government Initiatives

      11.2.5. Regulations

      11.2.6. Regulatory Bodies

      11.2.7. Major Associations

      11.2.8. Taxes Levied

      11.2.9. Corporate Tax Structure

      11.2.10. Investments

      11.2.11. Major Companies

      11.3. Asia-Pacific Digital Advertising Market, Historic Market Growth, 2016 – 2021, Value ($ Billion)

      11.4. Asia-Pacific Digital Advertising Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Billion)

      11.5. Asia-Pacific Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)

      11.6. Asia-Pacific Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)

      11.7. Asia-Pacific Digital Advertising Market: Country Analysis

      11.8. China Market

      11.9. Summary

      11.10. Market Overview

      11.10.1. Country Information

      11.10.2. Market Information

      11.10.3. Background Information

      11.10.4. Government Initiatives

      11.10.5. Regulations

      11.10.6. Regulatory Bodies

      11.10.7. Major Associations

      11.10.8. Taxes Levied

      11.10.9. Corporate Tax Structure

      11.10.10. Investments

      11.10.11. Major Companies

      11.11. China Digital Advertising Market, Historic Market Growth, 2016 – 2021, Value ($ Billion)

      11.12. China Digital Advertising Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Billion)

      11.13. China Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)

      11.14. China Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)

      11.15. India Market

      11.16. India Digital Advertising Market, Historic Market Growth, 2016 – 2021, Value ($ Billion)

      11.17. India Digital Advertising Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Billion)

      11.18. India Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)

      11.19. India Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)

      11.20. Japan Market

      11.21. Japan Digital Advertising Market, Historic Market Growth, 2016 – 2021, Value ($ Billion)

      11.22. Japan Digital Advertising Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Billion)

      11.23. Japan Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)

      11.24. Japan Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)

      11.25. Australia Market

      11.26. Australia Digital Advertising Market, Historic Market Growth, 2016 – 2021, Value ($ Billion)

      11.27. Australia Digital Advertising Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Billion)

      11.28. Australia Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)

      11.29. Australia Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)

      11.30. Indonesia Market

      11.31. Indonesia Digital Advertising Market, Historic Market Growth, 2016 – 2021, Value ($ Billion)

      11.32. Indonesia Digital Advertising Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Billion)

      11.33. Indonesia Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)

      11.34. Indonesia Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)

      11.35. South Korea Market

      11.36. South Korea Digital Advertising Market, Historic Market Growth, 2016 – 2021, Value ($ Billion)

      11.37. South Korea Digital Advertising Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Billion)

      11.38. South Korea Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)

      11.39. South Korea Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)

      12. Western Europe Market

      12.1. Summary

      12.2. Market Overview

      12.2.1. Region Information

      12.2.2. Market Information

      12.2.3. Background Information

      12.2.4. Government Initiatives

      12.2.5. Regulations

      12.2.6. Regulatory Bodies

      12.2.7. Major Associations

      12.2.8. Taxes Levied

      12.2.9. Corporate Tax Structure

      12.2.10. Investments

      12.2.11. Major Companies

      12.3. Western Europe Digital Advertising Market, Historic Market Growth, 2016 – 2021, Value ($ Billion)

      12.4. Western Europe Digital Advertising Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Billion)

      12.5. Western Europe Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)

      12.6. Western Europe Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)

      12.7. Western Europe Digital Advertising Market: Country Analysis

      12.8. UK Market

      12.9. UK Digital Advertising Market, Historic Market Growth, 2016 – 2021, Value ($ Billion)

      12.10. UK Digital Advertising Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Billion)

      12.11. UK Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)

      12.12. UK Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)

      12.13. Germany Market

      12.14. Germany Digital Advertising Market, Historic Market Growth, 2016 – 2021, Value ($ Billion)

      12.15. Germany Digital Advertising Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Billion)

      12.16. Germany Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)

      12.17. Germany Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)

      12.18. France Market

      12.19. France Digital Advertising Market, Historic Market Growth, 2016 – 2021, Value ($ Billion)

      12.20. France Digital Advertising Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Billion)

      12.21. France Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)

      12.22. France Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)

      13. Eastern Europe Market

      13.1. Summary

      13.2. Market Overview

      13.2.1. Region Information

      13.2.2. Market Information

      13.2.3. Background Information

      13.2.4. Government Initiatives

      13.2.5. Regulations

      13.2.6. Regulatory Bodies

      13.2.7. Major Associations

      13.2.8. Taxes Levied

      13.2.9. Corporate Tax Structure

      13.2.10. Investments

      13.2.11. Major Companies

      13.3. Eastern Europe Digital Advertising Market, Historic Market Growth, 2016 – 2021, Value ($ Billion)

      13.4. Eastern Europe Digital Advertising Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Billion)

      13.5. Eastern Europe Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)

      13.6. Eastern Europe Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)

      13.7. Eastern Europe Digital Advertising Market: Country Analysis

      13.8. Russia Market

      13.9. Russia Digital Advertising Market, Historic Market Growth, 2016 – 2021, Value ($ Billion)

      13.10. Russia Digital Advertising Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Billion)

      13.11. Russia Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)

      13.12. Russia Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)

      14. North America Market

      14.1. Summary

      14.2. Market Overview

      14.2.1. Region Information

      14.2.2. Market Information

      14.2.3. Background Information

      14.2.4. Government Initiatives

      14.2.5. Regulations

      14.2.6. Regulatory Bodies

      14.2.7. Major Associations

      14.2.8. Taxes Levied

      14.2.9. Corporate Tax Structure

      14.2.10. Investments

      14.2.11. Major Companies

      14.3. North America Digital Advertising Market, Historic Market Growth, 2016 – 2021, Value ($ Billion)

      14.4. North America Digital Advertising Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Billion)

      14.5. North America Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)

      14.6. North America Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)

      14.7. North America Digital Advertising Market: Country Analysis

      14.8. USA Market

      14.9. Summary

      14.10. Market Overview

      14.10.1. Country Information

      14.10.2. Market Information

      14.10.3. Background Information

      14.10.4. Government Initiatives

      14.10.5. Regulations

      14.10.6. Regulatory Bodies

      14.10.7. Major Associations

      14.10.8. Taxes Levied

      14.10.9. Corporate Tax Structure

      14.10.10. Investments

      14.10.11. Product Development

      14.10.12. Major Companies

      14.11. USA Digital Advertising Market, Historic Market Growth, 2016 – 2021, Value ($ Billion)

      14.12. USA Digital Advertising Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Billion)

      14.13. USA Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)

      14.14. USA Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)

      15. South America Market

      15.1. Summary

      15.2. Market Overview

      15.2.1. Region Information

      15.2.2. Market Information

      15.2.3. Background Information

      15.2.4. Government Initiatives

      15.2.5. Regulatory Bodies

      15.2.6. Major Associations

      15.2.7. Taxes Levied

      15.2.8. Corporate Tax Structure

      15.2.9. Investments

      15.2.10. Major Companies

      15.3. South America Digital Advertising Market, Historic Market Growth, 2016 – 2021, Value ($ Billion)

      15.4. South America Digital Advertising Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Billion)

      15.5. South America Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)

      15.6. South America Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)

      15.7. South America Digital Advertising Market: Country Analysis

      15.8. Brazil Market

      15.9. Brazil Digital Advertising Market, Historic Market Growth, 2016 – 2021, Value ($ Billion)

      15.10. Brazil Digital Advertising Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Billion)

      15.11. Brazil Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)

      15.12. Brazil Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)

      16. Middle East Market

      16.1. Summary

      16.2. Market Overview

      16.2.1. Region Information

      16.2.2. Market Information

      16.2.3. Background Information

      16.2.4. Government Initiatives

      16.2.5. Regulations

      16.2.6. Regulatory Bodies

      16.2.7. Major Associations

      16.2.8. Taxes Levied

      16.2.9. Corporate Tax Structure

      16.2.10. Investments

      16.2.11. Major Companies

      16.3. Middle East Digital Advertising Market, Historic Market Growth, 2016 – 2021, Value ($ Billion)

      16.4. Middle East Digital Advertising Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Billion)

      16.5. Middle East Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)

      16.6. Middle East Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)

      17. Africa Market

      17.1. Summary

      17.2. Market Overview

      17.2.1. Region Information

      17.2.2. Market Information

      17.2.3. Background Information

      17.2.4. Government Initiatives

      17.2.5. Regulations

      17.2.6. Regulatory Bodies

      17.2.7. Major Associations

      17.2.8. Taxes Levied

      17.2.9. Corporate Tax Structure

      17.2.10. Investments

      17.2.11. Major Companies

      17.3. Africa Digital Advertising Market, Historic Market Growth, 2016 – 2021, Value ($ Billion)

      17.4. Africa Digital Advertising Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Billion)

      17.5. Africa Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)

      17.6. Africa Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)

      18. Digital Advertising Market Competitive Landscape And Company Profiles

      18.1. Company Profiles

      18.2. Alphabet Inc. (Google)

      18.2.1. Company Overview

      18.2.2. Products And Services

      18.2.3. Business Strategy

      18.2.4. Financial Overview

      18.3. Meta Platforms, Inc. (Facebook)

      18.3.1. Company Overview

      18.3.2. Products And Services

      18.3.3. Business Strategy

      18.3.4. Financial Overview

      18.4. Amazon.com, Inc.

      18.4.1. Company Overview

      18.4.2. Products And Services

      18.4.3. Business Strategy

      18.4.4. Financial Overview

      18.5. Microsoft Corporation

      18.5.1. Company Overview

      18.5.2. Products And Services

      18.5.3. Business Strategy

      18.5.4. Financial Overview

      18.6. Alibaba Group Holding Limited

      18.6.1. Company Overview

      18.6.2. Products And Services

      18.6.3. Business Strategy

      18.6.4. Financial Overview

      19. Key Mergers And Acquisitions In The Market

      19.1. Entravision Communications Corporation Acquired MediaDonuts

      19.2. Cardlytics Acquired Dosh

      19.3. Bdo Usa Acquired Demandgen International

      19.4. Cognizant Acquired Lev

      19.5. Publicis Groupe Acquired Epsilon

      19.6. LinkedIn Acquired Drawbridge

      19.7. Microsoft Acquired X and r

      19.8. Infosys Acquired Oddity

      19.9. Zensar Acquired Indigo Slate

      20. Global Digital Advertising Market Opportunities And Strategies

      20.1. Global Digital Advertising Market In 2026 – Countries Offering Most New Opportunities

      20.2. Global Digital Advertising Market In 2026 – Segments Offering Most New Opportunities

      20.3. Global Digital Advertising Market In 2026 – Growth Strategies

      20.3.1. Market Trend Based Strategies

      20.3.2. Competitor Strategies

      21. Digital Advertising Market, Conclusions And Recommendations

      21.1. Conclusions

      21.2. Recommendations

      22. Appendix

      22.1. Market Data Sources

      22.2. Research Methodology

      22.3. Currencies

      22.4. The Business Research Company

      22.5. Copyright and Disclaimer

    List Of Tables

      Table 1: Global Digital Advertising Market, Historic, 2016 – 2021, $ Billion
    • Table 2: Global Digital Advertising Market, Forecast, 2021 – 2026, 2031F, $ Billion
    • Table 3: Global Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 4: Global Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Billion
    • Table 5: Global Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 6: Global Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Billion
    • Table 7: Global Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 8: Global Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Billion
    • Table 9: Global Digital Advertising Market, By Region, Historic and Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 10: Global Digital Advertising Market, By Region, Historic and Forecast, 2016 – 2021, 2026F, 2031F, $ Billion
    • Table 11: Global Digital Advertising Market, By Country, Historic and Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 12: Global Digital Advertising Market, By Country, Historic and Forecast, 2016 – 2021, 2026F, 2031F, $ Billion
    • Table 13: Asia-Pacific GDP Per Capita, By Country, 2016-2021, $
    • Table 14: Asia-Pacific Population, By Country, 2016-2026, Millions
    • Table 15:  Asia-Pacific Media Market Size, By Country, 2016-2026, $ Billion
    • Table 16:  Asia-Pacific Social Media Market Size, By Country, 2016-2026, $ Billion
    • Table 17: Asia-Pacific Digital Advertising Market, Historic, 2016 – 2021, $ Billion
    • Table 18: Asia-Pacific Digital Advertising Market, Forecast, 2021 – 2026, 2031F, $ Billion
    • Table 19: Asia-Pacific Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 20: Asia-Pacific Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Billion
    • Table 21: Asia-Pacific Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 22: Asia-Pacific Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Billion
    • Table 23: China GDP Per Capita, 2016-2021, $
    • Table 24: China Population, 2016-2026, Millions
    • Table 25:  China Media Market Size, 2016-2026, $ Billion
    • Table 26:  China Social Media Market Size, 2016-2026, $ Billion
    • Table 27: China Digital Advertising Market, Historic, 2016 – 2021, $ Billion
    • Table 28: China Digital Advertising Market, Forecast, 2021 – 2026, 2031F, $ Billion
    • Table 29: China Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 30: China Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Billion
    • Table 31: China Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 32: China Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Billion
    • Table 33: India Digital Advertising Market, Historic, 2016 – 2021, $ Billion
    • Table 34: India Digital Advertising Market, Forecast, 2021 – 2026, 2031F, $ Billion
    • Table 35: India Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 36: India Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Billion
    • Table 37: India Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 38: India Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Billion
    • Table 39: Japan Digital Advertising Market, Historic, 2016 – 2021, $ Billion
    • Table 40: Japan Digital Advertising Market, Forecast, 2021 – 2026, 2031F, $ Billion
    • Table 41: Japan Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 42: Japan Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Billion
    • Table 43: Japan Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 44: Japan Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Billion
    • Table 45: Australia Digital Advertising Market, Historic, 2016 – 2021, $ Billion
    • Table 46: Australia Digital Advertising Market, Forecast, 2021 – 2026, 2031F, $ Billion
    • Table 47: Australia Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 48: Australia Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Billion
    • Table 49: Australia Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 50: Australia Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Billion
    • Table 51: Indonesia Digital Advertising Market, Historic, 2016 – 2021, $ Billion
    • Table 52: Indonesia Digital Advertising Market, Forecast, 2021 – 2026, 2031F, $ Billion
    • Table 53: Indonesia Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 54: Indonesia Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Billion
    • Table 55: Indonesia Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 56: Indonesia Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Billion
    • Table 57: South Korea Digital Advertising Market, Historic, 2016 – 2021, $ Billion
    • Table 58: South Korea Digital Advertising Market, Forecast, 2021 – 2026, 2031F, $ Billion
    • Table 59: South Korea Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 60: South Korea Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Billion
    • Table 61: South Korea Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 62: South Korea Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Billion
    • Table 63: Western Europe GDP Per Capita, By Country, 2016-2021, $
    • Table 64: Western Europe Population, By Country, 2016-2026, Millions
    • Table 65:  Western Europe Media Market Size, By Country, 2016-2026, $ Billion
    • Table 66:  Western Europe Social Media Market Size, By, Country, 2016-2026, $ Billion
    • Table 67: Western Europe Digital Advertising Market, Historic, 2016 – 2021, $ Billion
    • Table 68: Western Europe Digital Advertising Market, Forecast, 2021 – 2026, 2031F, $ Billion
    • Table 69: Western Europe Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 70: Western Europe Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Billion
    • Table 71: Western Europe Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 72: Western Europe Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Billion
    • Table 73: UK Digital Advertising Market, Historic, 2016 – 2021, $ Billion
    • Table 74: UK Digital Advertising Market, Forecast, 2021 – 2026, 2031F, $ Billion
    • Table 75: UK Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 76: UK Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Billion
    • Table 77: UK Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 78: UK Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Billion
    • Table 79: Germany Digital Advertising Market, Historic, 2016 – 2021, $ Billion
    • Table 80: Germany Digital Advertising Market, Forecast, 2021 – 2026, 2031F, $ Billion
    • Table 81: Germany Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 82: Germany Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Billion
    • Table 83: Germany Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 84: Germany Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Billion
    • Table 85: France Digital Advertising Market, Historic, 2016 – 2021, $ Billion
    • Table 86: France Digital Advertising Market, Forecast, 2021 – 2026, 2031F, $ Billion
    • Table 87: France Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 88: France Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Billion
    • Table 89: France Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 90: France Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Billion
    • Table 91: Eastern Europe GDP Per Capita, By Country, 2016-2021, $
    • Table 92: Eastern Europe Population, By Country, 2016-2026, Millions
    • Table 93:  Eastern Europe Media Market Size, By, Country, 2016-2026, $ Billion
    • Table 94:  Eastern Europe Social Media Market Size, By Country, 2016-2026, $ Billion
    • Table 95: Eastern Europe Digital Advertising Market, Historic, 2016 – 2021, $ Billion
    • Table 96: Eastern Europe Digital Advertising Market, Forecast, 2021 – 2026, 2031F, $ Billion
    • Table 97: Eastern Europe Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 98: Eastern Europe Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Billion
    • Table 99: Eastern Europe Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 100: Eastern Europe Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Billion
    • Table 101: Russia Digital Advertising Market, Historic, 2016 – 2021, $ Billion
    • Table 102: Russia Digital Advertising Market, Forecast, 2021 – 2026, 2031F, $ Billion
    • Table 103: Russia Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 104: Russia Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Billion
    • Table 105: Russia Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 106: Russia Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Billion
    • Table 107: North America GDP Per Capita, By Country, 2016-2021, $
    • Table 108: North America Population, By Country, 2016-2026, Millions
    • Table 109:  North America Media Market Size, By Country, 2016-2026, $ Billion
    • Table 110:  North America Social Media Market Size, By Country, 2016-2026, $ Billion
    • Table 111: North America Digital Advertising Market, Historic, 2016 – 2021, $ Billion
    • Table 112: North America Digital Advertising Market, Forecast, 2021 – 2026, 2031F, $ Billion
    • Table 113: North America Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 114: North America Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Billion
    • Table 115: North America Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 116: North America Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Billion
    • Table 117: USA GDP Per Capita, 2016-2021, $
    • Table 118: USA Population, 2016-2026, Millions
    • Table 119:  USA Media Market Size, 2016-2026, $ Billion
    • Table 120:  USA Social Media Market Size, 2016-2026, $ Billion
    • Table 121: USA Digital Advertising Market, Historic, 2016 – 2021, $ Billion
    • Table 122: USA Digital Advertising Market, Forecast, 2021 – 2026, 2031F, $ Billion
    • Table 123: USA Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 124: USA Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Billion
    • Table 125: USA Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 126: USA Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Billion
    • Table 127: South America GDP Per Capita, By Country, 2016-2021, $
    • Table 128: South America Population, By Country, 2016-2026, Millions
    • Table 129:  South America Media Market, By Country, 2016-2026, $ Billion
    • Table 130:  South America Social Media Market, By Country, 2016-2026, $ Billion
    • Table 131: South America Digital Advertising Market, Historic, 2016 – 2021, $ Billion
    • Table 132: South America Digital Advertising Market, Forecast, 2021 – 2026, 2031F, $ Billion
    • Table 133: South America Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 134: South America Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Billion
    • Table 135: South America Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 136: South America Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Billion
    • Table 137: Brazil Digital Advertising Market, Historic, 2016 – 2021, $ Billion
    • Table 138: Brazil Digital Advertising Market, Forecast, 2021 – 2026, 2031F, $ Billion
    • Table 139: Brazil Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 140: Brazil Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Billion
    • Table 141: Brazil Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 142: Brazil Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Billion
    • Table 143: Middle East GDP Per Capita, By Country, 2016-2021, $
    • Table 144: Middle East Population, By Country, 2016-2026, Millions
    • Table 145:  Middle East Media Market Size, By Country, 2016-2026, $ Billion
    • Table 146:  Middle East Social Media Market Size, By Country, 2016-2026, $ Billion
    • Table 147: Middle East Digital Advertising Market, Historic, 2016 – 2021, $ Billion
    • Table 148: Middle East Digital Advertising Market, Forecast, 2021 – 2026, 2031F, $ Billion
    • Table 149: Middle East Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 150: Middle East Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Billion
    • Table 151: Middle East Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 152: Middle East Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Billion
    • Table 153: Africa GDP Per Capita, By Country, 2016-2021, $
    • Table 154: Africa Population, By Country, 2016-2026, Millions
    • Table 155:  Africa Media Market, By Country, 2016-2026, $ Billion
    • Table 156:  Africa Social Media Market, By Country, 2016-2026, $ Billion
    • Table 157: Africa Digital Advertising Market, Historic, 2016 – 2021, $ Billion
    • Table 158: Africa Digital Advertising Market, Forecast, 2021 – 2026, 2031F, $ Billion
    • Table 159: Africa Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 160: Africa Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Billion
    • Table 161: Africa Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Table 162: Africa Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, $ Billion
    • Table 163: Global Digital Advertising Market, Key Competitor Estimated Market Shares, 2021, Percentage (%)
    • Table 164: Alphabet – Financial Performance, 2017– 2021, $ Billion
    • Table 165: Facebook – Financial Performance, 2017– 2021, $ Billion
    • Table 166: Amazon – Financial Performance, 2017– 2021, $ Billion
    • Table 167: Microsoft – Financial Performance, 2017– 2021, $ Billion
    • Table 168: Alibaba – Financial Performance, 2017– 2021, $ Billion
    • Table 169: Global Digital Advertising Market Size Gain ($ Billion), 2021 – 2026, By Country
    • Table 170: Global Digital Advertising Market Size Gain ($ Billion), Segmentation By Platform, 2021 – 2026
    • Table 171: Global Digital Advertising Market Size Gain ($ Billion), Segmentation By Ad Format, 2021 – 2026
    • Table 172: Global Digital Advertising Market Size Gain ($ Billion), Segmentation By Industrial Vertical, 2021 – 2026
    • Table 173: Digital Advertising - Market Data Sources

    List Of Figures

      Figure 1: Geographic Regions Covered
    • Figure 2: Global Digital Advertising Market Segmentation By Platform
    • Figure 3: Global Digital Advertising Market Segmentation By Ad Format
    • Figure 4: Global Digital Advertising Market Segmentation By Industrial Vertical
    • Figure 5: Global Digital Advertising Market, Historic, 2016 – 2021, $ Billion
    • Figure 6: Global Digital Advertising Market, Forecast, 2021 – 2026, 2031F, $ Billion
    • Figure 7: Global Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Figure 8: Global Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Figure 9: Global Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Figure 10: Global Digital Advertising Market, By Region, Historic and Forecast, 2016 – 2021, 2026F, 2031F, %
    • Figure 11: Global Digital Advertising Market, By Country, Historic and Forecast, 2016 – 2021, 2026F, 2031F, %
    • Figure 12: Asia-Pacific Digital Advertising Market, Historic, 2016 – 2021, $ Billion
    • Figure 13: Asia-Pacific Digital Advertising Market, Forecast, 2021 – 2026, 2031F, $ Billion
    • Figure 14: Asia-Pacific Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Figure 15: Asia-Pacific Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Figure 16: China Digital Advertising Market, Historic, 2016 – 2021, $ Billion
    • Figure 17: China Digital Advertising Market, Forecast, 2021 – 2026, 2031F, $ Billion
    • Figure 18: China Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Figure 19: China Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Figure 20: India Digital Advertising Market, Historic, 2016 – 2021, $ Billion
    • Figure 21: India Digital Advertising Market, Forecast, 2021 – 2026, 2031F, $ Billion
    • Figure 22: India Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Figure 23: India Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Figure 24: Japan Digital Advertising Market, Historic, 2016 – 2021, $ Billion
    • Figure 25: Japan Digital Advertising Market, Forecast, 2021 – 2026, 2031F, $ Billion
    • Figure 26: Japan Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Figure 27: Japan Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Figure 28: Australia Digital Advertising Market, Historic, 2016 – 2021, $ Billion
    • Figure 29: Australia Digital Advertising Market, Forecast, 2021 – 2026, 2031F, $ Billion
    • Figure 30: Australia Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Figure 31: Australia Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Figure 32: Indonesia Digital Advertising Market, Historic, 2016 – 2021, $ Billion
    • Figure 33: Indonesia Digital Advertising Market, Forecast, 2021 – 2026, 2031F, $ Billion
    • Figure 34: Indonesia Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Figure 35: Indonesia Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Figure 36: South Korea Digital Advertising Market, Historic, 2016 – 2021, $ Billion
    • Figure 37: South Korea Digital Advertising Market, Forecast, 2021 – 2026, 2031F, $ Billion
    • Figure 38: South Korea Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Figure 39: South Korea Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Figure 40: Western Europe Digital Advertising Market, Historic, 2016 – 2021, $ Billion
    • Figure 41: Western Europe Digital Advertising Market, Forecast, 2021 – 2026, 2031F, $ Billion
    • Figure 42: Western Europe Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Figure 43: Western Europe Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Figure 44: UK Digital Advertising Market, Historic, 2016 – 2021, $ Billion
    • Figure 45: UK Digital Advertising Market, Forecast, 2021 – 2026, 2031F, $ Billion
    • Figure 46: UK Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Figure 47: UK Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Figure 48: Germany Digital Advertising Market, Historic, 2016 – 2021, $ Billion
    • Figure 49: Germany Digital Advertising Market, Forecast, 2021 – 2026, 2031F, $ Billion
    • Figure 50: Germany Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Figure 51: Germany Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Figure 52: France Digital Advertising Market, Historic, 2016 – 2021, $ Billion
    • Figure 53: France Digital Advertising Market, Forecast, 2021 – 2026, 2031F, $ Billion
    • Figure 54: France Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Figure 55: France Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Figure 56: Eastern Europe Digital Advertising Market, Historic, 2016 – 2021, $ Billion
    • Figure 57: Eastern Europe Digital Advertising Market, Forecast, 2021 – 2026, 2031F, $ Billion
    • Figure 58: Eastern Europe Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Figure 59: Eastern Europe Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Figure 60: Russia Digital Advertising Market, Historic, 2016 – 2021, $ Billion
    • Figure 61: Russia Digital Advertising Market, Forecast, 2021 – 2026, 2031F, $ Billion
    • Figure 62: Russia Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Figure 63: Russia Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Figure 64: North America Digital Advertising Market, Historic, 2016 – 2021, $ Billion
    • Figure 65: North America Digital Advertising Market, Forecast, 2021 – 2026, 2031F, $ Billion
    • Figure 66: North America Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Figure 67: North America Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Figure 68: USA Digital Advertising Market, Historic, 2016 – 2021, $ Billion
    • Figure 69: USA Digital Advertising Market, Forecast, 2021 – 2026, 2031F, $ Billion
    • Figure 70: USA Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Figure 71: USA Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Figure 72: South America Digital Advertising Market, Historic, 2016 – 2021, $ Billion
    • Figure 73: South America Digital Advertising Market, Forecast, 2021 – 2026, 2031F, $ Billion
    • Figure 74: South America Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Figure 75: South America Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Figure 76: Brazil Digital Advertising Market, Historic, 2016 – 2021, $ Billion
    • Figure 77: Brazil Digital Advertising Market, Forecast, 2021 – 2026, 2031F, $ Billion
    • Figure 78: Brazil Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Figure 79: Brazil Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Figure 80: Middle East Digital Advertising Market, Historic, 2016 – 2021, $ Billion
    • Figure 81: Middle East Digital Advertising Market, Forecast, 2021 – 2026, 2031F, $ Billion
    • Figure 82: Middle East Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Figure 83: Middle East Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Figure 84: Africa Digital Advertising Market, Historic, 2016 – 2021, $ Billion
    • Figure 85: Africa Digital Advertising Market, Forecast, 2021 – 2026, 2031F, $ Billion
    • Figure 86: Africa Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Figure 87: Africa Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, %
    • Figure 88: Global Digital Advertising Market, Key Competitor Estimated Market Shares, 2021, Percentage (%)
    • Figure 89: Alphabet – Financial Performance, 2017– 2021, $ Billion
    • Figure 90: Facebook – Financial Performance, 2017– 2021, $ Billion
    • Figure 91: Amazon – Financial Performance, 2017– 2021, $ Billion
    • Figure 92: Microsoft – Financial Performance, 2017– 2021, $ Billion
    • Figure 93: Alibaba – Financial Performance, 2017– 2021, $ Billion
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