Digital Advertising Global Market Opportunities And Strategies To 2032

Digital Advertising Market 2023 – By Platform (Mobile Ad (In-App And Mobile Web), Desktop Ad, Digital TV, Other Platforms), By Ad Format (Digital Display Ad, Internet Paid Search, Social Media, Online Video, Other Ad Formats), By Industrial Vertical (Media And Entertainment, Consumer Goods & Retail Industry, Financial Service & Insurance, Telecommunication IT Sector, Travel Industry, Healthcare Sector, Manufacturing & Supply Chain, Transportation And Logistics, Energy, Power And Utilities, Other Industrial Verticals), And By Region, Opportunities And Strategies – Global Forecast To 2032

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Description Table Of Contents Tables & Figures Market Insights Related Reports

Digital Advertising Market Definition

Digital advertising refers to marketing through online channels, such as websites, streaming content and more. Digital ads span media formats, including text, image, audio and video. The digital advertising can help in reaching a variety of business missions across the marketing funnel, ranging from brand awareness to customer engagement, to launching new products and driving repeat sales.

The digital advertising market consists of sales of digital advertising services by entities (organizations, sole traders and partnerships) that plan, develop, create and manage advertisement and promotional activities in digital media.

Digital Advertising Market Size

The digital advertising market reached a value of nearly $562,090.22 million in 2022, having grown at a compound annual growth rate (CAGR) of 18.79% since 2017. The market is expected to grow from $562,090.22 million in 2022 to $1,129,561.4 million in 2027 at a rate of 14.98%. The market is then expected to grow at a CAGR of 12.38% from 2027 and reach $2,024,704.0 million in 2032.    

Growth in the historic period resulted from the rise in advertising expenditure, increase in e-commerce penetration, increased availability of smartphones and growth in social media usage.

Going forward, increasing internet penetration, increasing government support for digital advertising and rising urbanization will drive the market. Factors that could hinder the growth of the digital advertising market in the future include the volatile cost of digital advertising.

Digital Advertising Market Drivers

The key drivers of the digital advertising market include:

Increasing Internet Penetration

The increasing penetration of the internet is expected to propel the growth of the digital advertising market. The widespread adoption of smartphones and the rise of social media platforms have made online advertising a crucial component of marketing strategies for businesses worldwide. As a result, the ongoing shift from traditional to online advertising has been a significant driver of the growth of the online advertising market. For instance, according to the October 2022 report from DataReportal, a Singapore based online reference library, a total of 5.07 billion people around the world use the internet, equivalent to 63.5% of the world’s total population. Internet users continued to grow too, with the data indicating that the world’s connected population grew by more than 170 million in the past 12 months.  Additionally, in July 2022, according to Livemint, an India based financial daily newspaper, there were a total of 692 million active internet users in India, including 351 million from rural India and 341 from urban India.   Therefore, increasing internet penetration will drive the digital advertising market going forward.

Digital Advertising Market Restraints

The key restraints on the digital advertising market include:

Volatile Costs Of Digital Advertising

The volatile cost of digital advertising is expected to limit the growth of the digital advertising market. Billboard advertising costs are volatile and are influenced by a variety of factors, including circulation (the total volume of traffic passing by the billboard), demographics and impressions. According to Fit Small Business, a US based digital resource company, the cost of physical billboards varies depending on the location. In rural areas, physical billboards cost an average of $750 to $1,500 per month. In small to midsize towns, the cost ranges from $1,500 to $2,000 per month. In major markets, the cost can be $14,000 or more per month. Digital billboards, on the other hand, can be more expensive than physical billboards, with costs sometimes exceeding $15,000 depending on the area. These costs reflect the differences in visibility, audience reach and market demand for advertising spaces in various locations. Therefore, the volatility in the costs of advertising hinder the digital advertising market.

Digital Advertising Market Trends

Major trends shaping the digital advertising market include:

Strategic Collaborations And Partnerships Among Market Players

Companies in the digital advertising market are increasingly focusing on strategic collaborations and partnerships to improve their financial strength, strengthen their product portfolio and expand their geographical presence. For instance, in September 2023, Dragon eCommerce, a China based drop shipping and e-commerce service company, announced its strategic partnership with Seeders, a Netherlands based digital marketing agency. Through this partnership, both companies are embarking on an exhilarating journey into the promising and dynamic realm of digital marketing and e-commerce in Greater China. The alliance between Dragon eCommerce and Seeders signifies an exciting new chapter in China's e-commerce and digital marketing landscape, as both companies aim to support clients seeking access and success in the region.

Focus On AI-Powered Apps For Digital Advertising

Focusing on AI-powered apps to accelerate their digital transformation is a key trend gaining popularity in the digital advertising market. Artificial intelligence (AI) unlocks great potential for integrated cross-channel direct mail campaigns. Using AI for direct mail frees up resources, helps develop better customer profiles and allows marketers to reach customers at the right time with the right message.   For example, in December 2022, offrs.com, a US based company that delivers exclusive listing leads and seller leads to real estate agents using predictive analytics, launched its AI-powered app marketplace called Smart Apps. The marketplace uses Smart Data to power marketing automation and includes eight top-tier apps for online/digital ads, direct mail, marketing automation for email, voicemail and more. The platform allows customers to manage their marketing strategy and budget from a single location within the Smart Apps marketplace, providing flexibility and real-time optimization capabilities to enhance campaigns at any given point in time. Additionally, the marketplace includes apps that help agents access leads from anywhere in the United States.

Opportunities And Recommendations In The Digital Advertising Market

Opportunities –The top growth potential in the digital advertising market segmented by platform will arise in the mobile ad (in-app and mobile web) segment, which will gain $322,601.7 million of global annual sales by 2027. The top growth potential in the digital advertising market segmented by ad format will arise in the internet paid search segment, which will gain $162,671.3 million of global annual sales by 2027. The top growth potential in the digital advertising market segmented by industrial vertical will arise in the other industrial vertical segment, which will gain $100,960.0 million of global annual sales by 2027.  The digital advertising market size will gain the most in the USA at $228,727.0 million.

Recommendations-To take advantage of the opportunities, The Business Research Company recommends the digital advertising companies to focus on AI-powered apps for digital advertising, focus on use of digital out-of-home (DOOH) advertising campaigns, focus on interactive advertising, focus on augmented reality in digital advertising, focus on three dimensional (3D) solutions in advertising campaigns, focus on fast-growing platforms, focus on fast-growing ad formats, expand in emerging markets, continue to focus on developed markets, provide competitively priced offerings, offer value-based pricing, focus on online marketing, continue to use B2B promotions, continue to target fast-growing end-use industries and focus on digital native population.

Digital Advertising Market Segmentation

The digital advertising market is segmented by platform, by ad format and by industrial vertical.
By Platform –
The digital advertising market is segmented by platform into
    • a) Mobile Ad (In-App And Mobile Web)
    • b) Desktop Ad
    • c) Digital TV
    • d) Other Platforms
The mobile ad (in-app and mobile web) market was the largest segment of the digital advertising market segmented by platform, accounting for 56.3% of the total in 2022. Going forward, the digital TV segment is expected to be the fastest growing segment in the digital advertising market segmented by platform, at a CAGR of 15.26%.
By Ad Format –
The digital advertising market is segmented by ad format into
    • a) Digital Display Ad
    • b) Internet Paid Search
    • c) Social Media
    • d) Online Video
    • e) Other Ad Formats
The internet paid search market was the largest segment of the digital advertising market segmented by ad format, accounting for 30.4% of the total in 2022. Going forward, the online video segment is expected to be the fastest growing segment in the digital advertising market segmented by ad format, at a CAGR of 20.15%.
By Industrial Verticals –
The digital advertising market is segmented by industrial vertical into
    • a) Media And Entertainment
    • b) Consumer Goods & Retail Industry
    • c) Financial Service & Insurance
    • d) Telecommunication IT Sector
    • e) Travel Industry
    • f) Healthcare Sector
    • g) Manufacturing & Supply Chain
    • h) Transportation And Logistics
    • i) Energy
    • j) Power And Utilities
    • k) Other Industrial Verticals
The other industrial verticals market was the largest segment of the digital advertising market segmented by industrial vertical, accounting for 21.4% of the total in 2022. Going forward, the banking, financial service & insurance segment is expected to be the fastest growing segment in the digital advertising market segmented by industrial vertical, at a CAGR of 18.57%.
By Geography - The digital advertising market is segmented by geography into
      o Asia Pacific
      • • China
      • • India
      • • Japan
      • • Australia
      • • Indonesia
      • • South Korea
      o North America
      • • USA
      o South America
      • • Brazil
      o Western Europe
      • • France
      • • Germany
      • • UK
      o Eastern Europe
      • • Russia
      o Middle East
      o Africa
North America was the largest region in the digital advertising market, accounting for 43.56% of the total in 2022. It was followed by Asia-Pacific, and then the other regions. Going forward, the fastest-growing regions in the digital advertising market will be Africa and South America, where growth will be at CAGRs of 18.51% and 17.09% respectively. These will be followed by the Middle East and Asia-Pacific, where the markets are expected to grow at CAGRs of 17.01% and 15.32% respectively.

Digital Advertising Market Competitive Landscape

Major Competitors are:

  • Google
  • Meta Platforms, Inc. (Facebook)
  • Amazon.com, Inc
  • Microsoft Corporation
  • Alibaba Group Holdings Limited

    • Other Competitors Include:

  • HULU LLC
  • Tencent
  • Saga Communications, Inc
  • Twitter, Inc.
  • Baidu, Inc.
  • AdChina
  • Baidu Advertising and Sina Corp
  • S4 Capital
  • Dentsu International
  • PwC's Digital Services
  • Accenture Interactive
  • Boostability (Berlin)
  • SQ Digital
  • Gorilla Marketing
  • OTM
  • RMAA Group
  • Netpeak (Moscow)
  • Webrentic
  • Slon Media (Moscow)
  • 25wat
  • Jstokes
  • Thrive Agency
  • Sizmek Technologies Inc
  • ArnoldStreet
  • SocialMedia55
  • Hawk Media
  • El Cielo Digital - Sabemos de Marketing Digital
  • DieciseisOnce.com
  • SEOnet
  • Dicore Digital
  • Punto Rojo
  • Sherlock Communications
  • Centrico Digital
  • FP7 McCANN
  • Tonic International
  • MullenLowe MENA
  • Elephant Nation
  • BPG Group
  • Mars Media Group
  • Intango
  • Executive Digital
  • Pyramedia Group
  • 3points
  • Boopin
  • Maat Marcom Agency
  • Borarong Consulting
  • SyberGrupe
  • BlueMagnet
  • Rushing Tap
  • Watson Ferguson Marketing Agency

      • Table Of Contents

      1. Executive Summary

      2. Table Of Contents

      3. List Of Figures

      4. List Of Tables

      5. Report Structure

      6. Introduction and Market Characteristics

      6.1. General Market Definition

      6.2. Summary

      6.3. Digital Advertising Market Definition and Segmentations

      6.4. Market Segmentation By Platform

      6.4.1. Mobile Ad (In-App and Mobile Web)

      6.4.2. Desktop Ad

      6.4.3. Digital TV

      6.4.4. Other Platforms

      6.5. Market Segmentation By Ad Format

      6.5.1. Digital Display Ad (Programmatic and Non-programmatic Transactions)

      6.5.2. Internet Paid Search

      6.5.3. Social Media

      6.5.4. Online Video

      6.5.5. Other Ad Formats

      6.6. Market Segmentation By Industrial Vertical

      6.6.1. Media and Entertainment

      6.6.2. Fast Moving Consumer Goods (FMCG)

      6.6.3. Retail

      6.6.4. Banking, Financial Service & Insurance

      6.6.5. Telecommunication

      6.6.6. Healthcare And Pharma Sector

      6.6.7. Travel Industry

      6.6.8. Automobiles

      6.6.9. Business Services

      6.6.10. Other Industrial Sectors

      7. Major Market Trends

      7.1. Strategic Collaborations And Partnerships Among Market Players

      7.2. Focus On AI-Powered Apps For Digital Advertising

      7.3. Use Of Digital Out-of-Home (DOOH) Advertising Campaigns To Deliver Advertising Message To Target Audience

      7.4. Rising Demand For Interactive Advertising

      7.5. Augmented Reality In Digital Advertising For Interactive Experience

      7.6. Introduction Of Three Dimensional (3D) Solutions In Advertising Campaigns

      8. Digital Advertising Market – Macro-Economic Scenario

      8.1. COVID-19 Impact On The Digital Advertising Market

      8.2. Russia-Ukraine War Impact On The Digital Advertising Market

      8.3. Impact Of High Inflation On The Digital Advertising Market

      9. Global Market Size and Growth

      9.1. Market Size

      9.2. Historic Market Growth, 2017 – 2022, Value ($ Million)

      9.2.1. Market Drivers 2017 – 2022

      9.2.2. Market Restraints 2017 – 2022

      9.3. Forecast Market Growth, 2022 – 2027, 2032F Value ($ Million)

      9.3.1. Market Drivers 2022 – 2027

      9.3.2. Market Restraints 2022 – 2027

      10. Global Digital Advertising Market Segmentation

      10.1. Global Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)

      10.2. Global Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)

      10.3. Global Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)

      11. Digital Advertising Market, Regional and Country Analysis

      11.1. Global Digital Advertising Market, By Region, Historic and Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)

      11.2. Global Digital Advertising Market, By Country, Historic and Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)

      12. Asia-Pacific Market

      12.1. Summary

      12.2. Market Overview

      12.2.1. Region Information

      12.2.2. Market Information

      12.2.3. Background Information

      12.2.4. Government Initiatives

      12.2.5. Regulations

      12.2.6. Regulatory Bodies

      12.2.7. Major Associations

      12.2.8. Taxes Levied

      12.2.9. Corporate Tax Structure

      12.2.10. Investments

      12.2.11. Major Companies

      12.3. Asia-Pacific Digital Advertising Market, Historic Market Growth, 2017 – 2022, Value ($ Million)

      12.4. Asia-Pacific Digital Advertising Market, Forecast Market Growth, 2022 – 2027, 2032F Value ($ Million)

      12.5. Asia-Pacific Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)

      12.6. Asia-Pacific Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)

      12.7. Asia-Pacific Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)

      12.8. Asia-Pacific Digital Advertising Market: Country Analysis

      12.9. China Market

      12.10. Summary

      12.11. Market Overview

      12.11.1. Country Information

      12.11.2. Market Information

      12.11.3. Background Information

      12.11.4. Government Initiatives

      12.11.5. Regulations

      12.11.6. Regulatory Bodies

      12.11.7. Major Associations

      12.11.8. Taxes Levied

      12.11.9. Corporate Tax Structure

      12.11.10. Investments

      12.11.11. Major Companies

      12.12. China Digital Advertising Market, Historic Market Growth, 2017 – 2022, Value ($ Million)

      12.13. China Digital Advertising Market, Forecast Market Growth, 2022 – 2027, 2032F Value ($ Million)

      12.14. China Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)

      12.15. China Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)

      12.16. China Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)

      12.17. India Market

      12.18. India Digital Advertising Market, Historic Market Growth, 2017 – 2022, Value ($ Million)

      12.19. India Digital Advertising Market, Forecast Market Growth, 2022 – 2027, 2032F Value ($ Million)

      12.20. India Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)

      12.21. India Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)

      12.22. India Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)

      12.23. Japan Market

      12.24. Japan Digital Advertising Market, Historic Market Growth, 2017 – 2022, Value ($ Million)

      12.25. Japan Digital Advertising Market, Forecast Market Growth, 2022 – 2027, 2032F Value ($ Million)

      12.26. Japan Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)

      12.27. Japan Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)

      12.28. Japan Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)

      12.29. Australia Market

      12.30. Australia Digital Advertising Market, Historic Market Growth, 2017 – 2022, Value ($ Million)

      12.31. Australia Digital Advertising Market, Forecast Market Growth, 2022 – 2027, 2032F Value ($ Million)

      12.32. Australia Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)

      12.33. Australia Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)

      12.34. Australia Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)

      12.35. Indonesia Market

      12.36. Indonesia Digital Advertising Market, Historic Market Growth, 2017 – 2022, Value ($ Million)

      12.37. Indonesia Digital Advertising Market, Forecast Market Growth, 2022 – 2027, 2032F Value ($ Million)

      12.38. Indonesia Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)

      12.39. Indonesia Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)

      12.40. Indonesia Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)

      12.41. South Korea Market

      12.42. South Korea Digital Advertising Market, Historic Market Growth, 2017 – 2022, Value ($ Million)

      12.43. South Korea Digital Advertising Market, Forecast Market Growth, 2022 – 2027, 2032F Value ($ Million)

      12.44. South Korea Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)

      12.45. South Korea Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)

      12.46. South Korea Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)

      13. Western Europe Market

      13.1. Summary

      13.2. Market Overview

      13.2.1. Region Information

      13.2.2. Market Information

      13.2.3. Background Information

      13.2.4. Government Initiatives

      13.2.5. Regulations

      13.2.6. Regulatory Bodies

      13.2.7. Major Associations

      13.2.8. Taxes Levied

      13.2.9. Corporate Tax Structure

      13.2.10. Investments

      13.2.11. Major Companies

      13.3. Western Europe Digital Advertising Market, Historic Market Growth, 2017 – 2022, Value ($ Million)

      13.4. Western Europe Digital Advertising Market, Forecast Market Growth, 2022 – 2027, 2032F Value ($ Million)

      13.5. Western Europe Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)

      13.6. Western Europe Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)

      13.7. Western Europe Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)

      13.8. Western Europe Digital Advertising Market: Country Analysis

      13.9. UK Market

      13.10. UK Digital Advertising Market, Historic Market Growth, 2017 – 2022, Value ($ Million)

      13.11. UK Digital Advertising Market, Forecast Market Growth, 2022 – 2027, 2032F Value ($ Million)

      13.12. UK Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)

      13.13. UK Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)

      13.14. UK Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)

      13.15. Germany Market

      13.16. Germany Digital Advertising Market, Historic Market Growth, 2017 – 2022, Value ($ Million)

      13.17. Germany Digital Advertising Market, Forecast Market Growth, 2022 – 2027, 2032F Value ($ Million)

      13.18. Germany Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)

      13.19. Germany Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)

      13.20. Germany Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)

      13.21. France Market

      13.22. France Digital Advertising Market, Historic Market Growth, 2017 – 2022, Value ($ Million)

      13.23. France Digital Advertising Market, Forecast Market Growth, 2022 – 2027, 2032F Value ($ Million)

      13.24. France Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)

      13.25. France Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)

      13.26. France Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)

      14. Eastern Europe Market

      14.1. Summary

      14.2. Market Overview

      14.2.1. Region Information

      14.2.2. Market Information

      14.2.3. Background Information

      14.2.4. Government Initiatives

      14.2.5. Regulations

      14.2.6. Regulatory Bodies

      14.2.7. Major Associations

      14.2.8. Taxes Levied

      14.2.9. Corporate Tax Structure

      14.2.10. Investments

      14.2.11. Major Companies

      14.3. Eastern Europe Digital Advertising Market, Historic Market Growth, 2017 – 2022, Value ($ Million)

      14.4. Eastern Europe Digital Advertising Market, Forecast Market Growth, 2022 – 2027, 2032F Value ($ Million)

      14.5. Eastern Europe Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)

      14.6. Eastern Europe Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)

      14.7. Eastern Europe Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)

      14.8. Eastern Europe Digital Advertising Market: Country Analysis

      14.9. Russia Market

      14.10. Russia Digital Advertising Market, Historic Market Growth, 2017 – 2022, Value ($ Million)

      14.11. Russia Digital Advertising Market, Forecast Market Growth, 2022 – 2027, 2032F Value ($ Million)

      14.12. Russia Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)

      14.13. Russia Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)

      14.14. Russia Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)

      15. North America Market

      15.1. Summary

      15.2. Market Overview

      15.2.1. Region Information

      15.2.2. Market Information

      15.2.3. Background Information

      15.2.4. Government Initiatives

      15.2.5. Regulations

      15.2.6. Regulatory Bodies

      15.2.7. Major Associations

      15.2.8. Taxes Levied

      15.2.9. Corporate Tax Structure

      15.2.10. Investments

      15.2.11. Major Companies

      15.3. North America Digital Advertising Market, Historic Market Growth, 2017 – 2022, Value ($ Million)

      15.4. North America Digital Advertising Market, Forecast Market Growth, 2022 – 2027, 2032F Value ($ Million)

      15.5. North America Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)

      15.6. North America Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)

      15.7. North America Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)

      15.8. North America Digital Advertising Market: Country Analysis

      15.9. USA Market

      15.10. Summary

      15.11. Market Overview

      15.11.1. Country Information

      15.11.2. Market Information

      15.11.3. Background Information

      15.11.4. Government Initiatives

      15.11.5. Regulations

      15.11.6. Regulatory Bodies

      15.11.7. Major Associations

      15.11.8. Taxes Levied

      15.11.9. Corporate Tax Structure

      15.11.10. Investments

      15.11.11. Major Companies

      15.12. USA Digital Advertising Market, Historic Market Growth, 2017 – 2022, Value ($ Million)

      15.13. USA Digital Advertising Market, Forecast Market Growth, 2022 – 2027, 2032F Value ($ Million)

      15.14. USA Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)

      15.15. USA Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)

      15.16. USA Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)

      16. South America Market

      16.1. Summary

      16.2. Market Overview

      16.2.1. Region Information

      16.2.2. Market Information

      16.2.3. Background Information

      16.2.4. Government Initiatives

      16.2.5. Regulations

      16.2.6. Regulatory Bodies

      16.2.7. Major Associations

      16.2.8. Taxes Levied

      16.2.9. Corporate Tax Structure

      16.2.10. Investments

      16.2.11. Major Companies

      16.3. South America Digital Advertising Market, Historic Market Growth, 2017 – 2022, Value ($ Million)

      16.4. South America Digital Advertising Market, Forecast Market Growth, 2022 – 2027, 2032F Value ($ Million)

      16.5. South America Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)

      16.6. South America Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)

      16.7. South America Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)

      16.8. South America Digital Advertising Market: Country Analysis

      16.9. Brazil Market

      16.10. Brazil Digital Advertising Market, Historic Market Growth, 2017 – 2022, Value ($ Million)

      16.11. Brazil Digital Advertising Market, Forecast Market Growth, 2022 – 2027, 2032F Value ($ Million)

      16.12. Brazil Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)

      16.13. Brazil Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)

      16.14. Brazil Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)

      17. Middle East Market

      17.1. Summary

      17.2. Market Overview

      17.2.1. Region Information

      17.2.2. Market Information

      17.2.3. Background Information

      17.2.4. Government Initiatives

      17.2.5. Regulations

      17.2.6. Regulatory Bodies

      17.2.7. Major Associations

      17.2.8. Taxes Levied

      17.2.9. Corporate Tax Structure

      17.2.10. Investments

      17.2.11. Major Companies

      17.3. Middle East Digital Advertising Market, Historic Market Growth, 2017 – 2022, Value ($ Million)

      17.4. Middle East Digital Advertising Market, Forecast Market Growth, 2022 – 2027, 2032F Value ($ Million)

      17.5. Middle East Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)

      17.6. Middle East Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)

      17.7. Middle East Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)

      18. Africa Market

      18.1. Summary

      18.2. Market Overview

      18.2.1. Region Information

      18.2.2. Market Information

      18.2.3. Background Information

      18.2.4. Government Initiatives

      18.2.5. Regulations

      18.2.6. Regulatory Bodies

      18.2.7. Major Associations

      18.2.8. Taxes Levied

      18.2.9. Corporate Tax Structure

      18.2.10. Investments

      18.2.11. Major Companies

      18.3. Africa Digital Advertising Market, Historic Market Growth, 2017 – 2022, Value ($ Million)

      18.4. Africa Digital Advertising Market, Forecast Market Growth, 2022 – 2027, 2032F Value ($ Million)

      18.5. Africa Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)

      18.6. Africa Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)

      18.7. Africa Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)

      19. Competitive Landscape and Company Profiles

      19.1. Company Profiles

      19.1.1. Alphabet Inc. (Google)

      19.1.2. Company Overview

      19.1.3. Products And Services

      19.1.4. Business Strategy

      19.1.5. Financial Overview

      19.2. Meta Platforms, Inc. (Facebook)

      19.2.1. Company Overview

      19.2.2. Products And Services

      19.2.3. Business Strategy

      19.2.4. Financial Overview

      19.3. Amazon.com, Inc.

      19.3.1. Company Overview

      19.3.2. Products And Services

      19.3.3. Business Strategy

      19.3.4. Financial Overview

      19.4. Microsoft Corporation

      19.4.1. Company Overview

      19.4.2. Products And Services

      19.4.3. Business Strategy

      19.4.4. Financial Overview

      19.5. Alibaba Group Holding Limited

      19.5.1. Company Overview

      19.5.2. Products And Services

      19.5.3. Business Strategy

      19.5.4. Financial Overview

      20. Key Mergers and Acquisitions

      20.1. ZoomerMedia Limited Acquired TitusOne Inc

      20.2. Havas Acquired PivotRoots

      20.3. Elaph Media plc Acquired Low&Behold

      20.4. Trinity Hunt Partners Acquired REQ

      20.5. Brandtech Group Acquired Jellyfish

      20.6. Croud Acquired Born Social

      20.7. Dentsu Group Inc Acquired Dentsu Digital Inc

      20.8. Infosys Acquired Oddity

      20.9. Microsoft Acquired X and r

      20.10. FCB Group Acquired Kinnect

      20.11. Hakuhodo Inc Acquired Ailove Digital

      20.12. Entravision Communications Corporation Acquired MediaDonuts

      20.13. Cardlytics Acquired Dosh

      20.14. BDO USA Acquired Demandgen International

      20.15. Cognizant Acquired Lev

      21. Opportunities And Strategies

      21.1. Global Digital Advertising Market In 2027 – Countries Offering Most New Opportunities

      21.2. Global Digital Advertising Market In 2027 – Segments Offering Most New Opportunities

      22. Global Digital Advertising Market In 2027 – Growth Strategies

      22.1.1. Market Trend Based Strategies

      22.1.2. Competitor Strategies

      23. Digital Advertising Market, Conclusions And Recommendations

      23.1. Conclusions

      23.2. Recommendations

      23.2.1. Product

      23.2.2. Place

      23.2.3. Price

      23.2.4. Promotion

      23.2.5. People

      24. Appendix

      24.1. Market Data Sources

      24.2. Research Methodology

      24.3. Currencies

      24.4. The Business Research Company

      24.5. Copyright and Disclaimer

    List Of Tables

      Table 1: Global Digital Advertising Market, Historic, 2017 – 2022, $ Million
    • Table 2: Global Digital Advertising Market, Forecast, 2022 – 2027, 2032F, $ Million
    • Table 3: Global Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Table 4: Global Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 – 2022, 2027F, 2032F, $ Million
    • Table 5: Global Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Table 6: Global Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 – 2022, 2027F, 2032F, $ Million
    • Table 7: Global Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Table 8: Global Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 – 2022, 2027F, 2032F, $ Million
    • Table 9: Global Digital Advertising Market, By Region, Historic and Forecast, 2017 – 2022, 2027F, 2032F, %
    • Table 10: Global Digital Advertising Market, By Region, Historic and Forecast, 2017 – 2022, 2027F, 2032F, $ Million
    • Table 11: Global Digital Advertising Market, By Country, Historic and Forecast, 2017 – 2022, 2027F, 2032F, %
    • Table 12: Global Digital Advertising Market, By Country, Historic and Forecast, 2017 – 2022, 2027F, 2032F, $ Million
    • Table 13: Asia-Pacific GDP Per Capita, By Country, 2017-2022, $
    • Table 14: Asia-Pacific Digital Advertising Market, Historic, 2017 – 2022, $ Million
    • Table 15: Asia-Pacific Digital Advertising Market, Forecast, 2022 – 2027, 2032F, $ Million
    • Table 16: Asia-Pacific Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Table 17: Asia-Pacific Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 – 2022, 2027F, 2032F, $ Million
    • Table 18: Asia-Pacific Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Table 19: Asia-Pacific Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 – 2022, 2027F, 2032F, $ Million
    • Table 20: Asia-Pacific Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Table 21: Asia-Pacific Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 – 2022, 2027F, 2032F, $ Million
    • Table 22: China GDP Per Capita, 2017-2022, $
    • Table 23: China Digital Advertising Market, Historic, 2017 – 2022, $ Million
    • Table 24: China Digital Advertising Market, Forecast, 2022 – 2027, 2032F, $ Million
    • Table 25: China Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Table 26: China Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 – 2022, 2027F, 2032F, $ Million
    • Table 27: China Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Table 28: China Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 – 2022, 2027F, 2032F, $ Million
    • Table 29: China Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Table 30: China Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 – 2022, 2027F, 2032F, $ Million
    • Table 31: India Digital Advertising Market, Historic, 2017 – 2022, $ Million
    • Table 32: India Digital Advertising Market, Forecast, 2022 – 2027, 2032F, $ Million
    • Table 33: India Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Table 34: India Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 – 2022, 2027F, 2032F, $ Million
    • Table 35: India Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Table 36: India Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 – 2022, 2027F, 2032F, $ Million
    • Table 37: India Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Table 38: India Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 – 2022, 2027F, 2032F, $ Million
    • Table 39: Japan Digital Advertising Market, Historic, 2017 – 2022, $ Million
    • Table 40: Japan Digital Advertising Market, Forecast, 2022 – 2027, 2032F, $ Million
    • Table 41: Japan Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Table 42: Japan Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 – 2022, 2027F, 2032F, $ Million
    • Table 43: Japan Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Table 44: Japan Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 – 2022, 2027F, 2032F, $ Million
    • Table 45: Japan Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Table 46: Japan Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 – 2022, 2027F, 2032F, $ Million
    • Table 47: Australia Digital Advertising Market, Historic, 2017 – 2022, $ Million
    • Table 48: Australia Digital Advertising Market, Forecast, 2022 – 2027, 2032F, $ Million
    • Table 49: Australia Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Table 50: Australia Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 – 2022, 2027F, 2032F, $ Million
    • Table 51: Australia Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Table 52: Australia Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 – 2022, 2027F, 2032F, $ Million
    • Table 53: Australia Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Table 54: Australia Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 – 2022, 2027F, 2032F, $ Million
    • Table 55: Indonesia Digital Advertising Market, Historic, 2017 – 2022, $ Million
    • Table 56: Indonesia Digital Advertising Market, Forecast, 2022 – 2027, 2032F, $ Million
    • Table 57: Indonesia Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Table 58: Indonesia Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 – 2022, 2027F, 2032F, $ Million
    • Table 59: Indonesia Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Table 60: Indonesia Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 – 2022, 2027F, 2032F, $ Million
    • Table 61: Indonesia Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Table 62: Indonesia Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 – 2022, 2027F, 2032F, $ Million
    • Table 63: South Korea Digital Advertising Market, Historic, 2017 – 2022, $ Million
    • Table 64: South Korea Digital Advertising Market, Forecast, 2022 – 2027, 2032F, $ Million
    • Table 65: South Korea Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Table 66: South Korea Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 – 2022, 2027F, 2032F, $ Million
    • Table 67: South Korea Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Table 68: South Korea Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 – 2022, 2027F, 2032F, $ Million
    • Table 69: South Korea Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Table 70: South Korea Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 – 2022, 2027F, 2032F, $ Million
    • Table 71: Western Europe GDP Per Capita, By Country, 2017-2022, $
    • Table 72: Western Europe Digital Advertising Market, Historic, 2017 – 2022, $ Million
    • Table 73: Western Europe Digital Advertising Market, Forecast, 2022 – 2027, 2032F, $ Million
    • Table 74: Western Europe Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Table 75: Western Europe Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 – 2022, 2027F, 2032F, $ Million
    • Table 76: Western Europe Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Table 77: Western Europe Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 – 2022, 2027F, 2032F, $ Million
    • Table 78: Western Europe Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Table 79: Western Europe Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 – 2022, 2027F, 2032F, $ Million
    • Table 80: UK Digital Advertising Market, Historic, 2017 – 2022, $ Million
    • Table 81: UK Digital Advertising Market, Forecast, 2022 – 2027, 2032F, $ Million
    • Table 82: UK Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Table 83: UK Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 – 2022, 2027F, 2032F, $ Million
    • Table 84: UK Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Table 85: UK Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 – 2022, 2027F, 2032F, $ Million
    • Table 86: UK Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Table 87: UK Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 – 2022, 2027F, 2032F, $ Million
    • Table 88: Germany Digital Advertising Market, Historic, 2017 – 2022, $ Million
    • Table 89: Germany Digital Advertising Market, Forecast, 2022 – 2027, 2032F, $ Million
    • Table 90: Germany Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Table 91: Germany Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 – 2022, 2027F, 2032F, $ Million
    • Table 92: Germany Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Table 93: Germany Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 – 2022, 2027F, 2032F, $ Million
    • Table 94: Germany Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Table 95: Germany Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 – 2022, 2027F, 2032F, $ Million
    • Table 96: France Digital Advertising Market, Historic, 2017 – 2022, $ Million
    • Table 97: France Digital Advertising Market, Forecast, 2022 – 2027, 2032F, $ Million
    • Table 98: France Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Table 99: France Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 – 2022, 2027F, 2032F, $ Million
    • Table 100: France Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Table 101: France Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 – 2022, 2027F, 2032F, $ Million
    • Table 102: France Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Table 103: France Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 – 2022, 2027F, 2032F, $ Million
    • Table 104: Eastern Europe GDP Per Capita, By Country, 2017-2022, $
    • Table 105: Eastern Europe Digital Advertising Market, Historic, 2017 – 2022, $ Million
    • Table 106: Eastern Europe Digital Advertising Market, Forecast, 2022 – 2027, 2032F, $ Million
    • Table 107: Eastern Europe Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Table 108: Eastern Europe Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 – 2022, 2027F, 2032F, $ Million
    • Table 109: Eastern Europe Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Table 110: Eastern Europe Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 – 2022, 2027F, 2032F, $ Million
    • Table 111: Eastern Europe Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Table 112: Eastern Europe Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 – 2022, 2027F, 2032F, $ Million
    • Table 113: Russia Digital Advertising Market, Historic, 2017 – 2022, $ Million
    • Table 114: Russia Digital Advertising Market, Forecast, 2022 – 2027, 2032F, $ Million
    • Table 115: Russia Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Table 116: Russia Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 – 2022, 2027F, 2032F, $ Million
    • Table 117: Russia Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Table 118: Russia Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 – 2022, 2027F, 2032F, $ Million
    • Table 119: Russia Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Table 120: Russia Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 – 2022, 2027F, 2032F, $ Million
    • Table 121: North America GDP Per Capita, By Country, 2017-2022, $
    • Table 122: North America Digital Advertising Market, Historic, 2017 – 2022, $ Million
    • Table 123: North America Digital Advertising Market, Forecast, 2022 – 2027, 2032F, $ Million
    • Table 124: North America Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Table 125: North America Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 – 2022, 2027F, 2032F, $ Million
    • Table 126: North America Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Table 127: North America Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 – 2022, 2027F, 2032F, $ Million
    • Table 128: North America Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Table 129: North America Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 – 2022, 2027F, 2032F, $ Million
    • Table 130: USA GDP Per Capita, 2017-2022, $
    • Table 131: USA Digital Advertising Market, Historic, 2017 – 2022, $ Million
    • Table 132: USA Digital Advertising Market, Forecast, 2022 – 2027, 2032F, $ Million
    • Table 133: USA Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Table 134: USA Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 – 2022, 2027F, 2032F, $ Million
    • Table 135: USA Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Table 136: USA Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 – 2022, 2027F, 2032F, $ Million
    • Table 137: USA Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Table 138: USA Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 – 2022, 2027F, 2032F, $ Million
    • Table 139: South America GDP Per Capita, By Country, 2017-2022, $
    • Table 140: South America Digital Advertising Market, Historic, 2017 – 2022, $ Million
    • Table 141: South America Digital Advertising Market, Forecast, 2022 – 2027, 2032F, $ Million
    • Table 142: South America Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Table 143: South America Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 – 2022, 2027F, 2032F, $ Million
    • Table 144: South America Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Table 145: South America Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 – 2022, 2027F, 2032F, $ Million
    • Table 146: South America Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Table 147: South America Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 – 2022, 2027F, 2032F, $ Million
    • Table 148: Brazil Digital Advertising Market, Historic, 2017 – 2022, $ Million
    • Table 149: Brazil Digital Advertising Market, Forecast, 2022 – 2027, 2032F, $ Million
    • Table 150: Brazil Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Table 151: Brazil Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 – 2022, 2027F, 2032F, $ Million
    • Table 152: Brazil Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Table 153: Brazil Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 – 2022, 2027F, 2032F, $ Million
    • Table 154: Brazil Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Table 155: Brazil Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 – 2022, 2027F, 2032F, $ Million
    • Table 156: Middle East GDP Per Capita, By Country, 2017-2022, $
    • Table 157: Middle East Digital Advertising Market, Historic, 2017 – 2022, $ Million
    • Table 158: Middle East Digital Advertising Market, Forecast, 2022 – 2027, 2032F, $ Million
    • Table 159: Middle East Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Table 160: Middle East Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 – 2022, 2027F, 2032F, $ Million
    • Table 161: Middle East Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Table 162: Middle East Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 – 2022, 2027F, 2032F, $ Million
    • Table 163: Middle East Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Table 164: Middle East Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 – 2022, 2027F, 2032F, $ Million
    • Table 165: Africa GDP Per Capita, By Country, 2017-2022, $
    • Table 166: Africa Digital Advertising Market, Historic, 2017 – 2022, $ Million
    • Table 167: Africa Digital Advertising Market, Forecast, 2022 – 2027, 2032F, $ Million
    • Table 168: Africa Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Table 169: Africa Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 – 2022, 2027F, 2032F, $ Million
    • Table 170: Africa Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Table 171: Africa Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 – 2022, 2027F, 2032F, $ Million
    • Table 172: Africa Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Table 173: Africa Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 – 2022, 2027F, 2032F, $ Million
    • Table 174: Global Digital Advertising Market, Key Competitor Estimated Market Shares, 2022, Percentage (%)
    • Table 175: Alphabet – Financial Performance, 2018 – 2022, $ Billion
    • Table 176: Facebook – Financial Performance, 2018 – 2022, $ Billion
    • Table 177: Amazon – Financial Performance, 2018 – 2022, $ Billion
    • Table 178: Microsoft – Financial Performance, 2018 – 2022, $ Billion
    • Table 179: Alibaba – Financial Performance, 2018 – 2022, $ Billion
    • Table 180: Global Digital Advertising Market Size Gain ($ Million), 2022 – 2027, By Country
    • Table 181: Global Digital Advertising Market Size Gain ($ Million), Segmentation By Platform, 2022 – 2027
    • Table 182: Global Digital Advertising Market Size Gain ($ Million), Segmentation By Ad Format, 2022 – 2027
    • Table 183: Global Digital Advertising Market Size Gain ($ Million), Segmentation By Industrial Vertical, 2022 – 2027
    • Table 184: Digital Advertising - Market Data Sources

    List Of Figures

      Figure 1: Geographic Regions Covered
    • Figure 2: Global Digital Advertising Market Segmentation By Platform
    • Figure 3: Global Digital Advertising Market Segmentation By Ad Format
    • Figure 4: Global Digital Advertising Market Segmentation By Industrial Vertical
    • Figure 5: Global Digital Advertising Market, Historic, 2017 – 2022, $ Million
    • Figure 6: Global Digital Advertising Market, Forecast, 2022 – 2027, 2032F, $ Million
    • Figure 7: Global Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Figure 8: Global Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Figure 9: Global Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Figure 10: Global Digital Advertising Market, By Region, Historic and Forecast, 2017 – 2022, 2027F, 2032F, %
    • Figure 11: Global Digital Advertising Market, By Country, Historic and Forecast, 2017 – 2022, 2027F, 2032F, %
    • Figure 12: Asia-Pacific Digital Advertising Market, Historic, 2017 – 2022, $ Million
    • Figure 13: Asia-Pacific Digital Advertising Market, Forecast, 2022 – 2027, 2032F, $ Million
    • Figure 14: Asia-Pacific Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Figure 15: Asia-Pacific Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Figure 16: Asia-Pacific Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Figure 17: China Digital Advertising Market, Historic, 2017 – 2022, $ Million
    • Figure 18: China Digital Advertising Market, Forecast, 2022 – 2027, 2032F, $ Million
    • Figure 19: China Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Figure 20: China Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Figure 21: China Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Figure 22: India Digital Advertising Market, Historic, 2017 – 2022, $ Million
    • Figure 23: India Digital Advertising Market, Forecast, 2022 – 2027, 2032F, $ Million
    • Figure 24: India Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Figure 25: India Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Figure 26: India Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Figure 27: Japan Digital Advertising Market, Historic, 2017 – 2022, $ Million
    • Figure 28: Japan Digital Advertising Market, Forecast, 2022 – 2027, 2032F, $ Million
    • Figure 29: Japan Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Figure 30: Japan Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Figure 31: Japan Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Figure 32: Australia Digital Advertising Market, Historic, 2017 – 2022, $ Million
    • Figure 33: Australia Digital Advertising Market, Forecast, 2022 – 2027, 2032F, $ Million
    • Figure 34: Australia Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Figure 35: Australia Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Figure 36: Australia Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Figure 37: Indonesia Digital Advertising Market, Historic, 2017 – 2022, $ Million
    • Figure 38: Indonesia Digital Advertising Market, Forecast, 2022 – 2027, 2032F, $ Million
    • Figure 39: Indonesia Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Figure 40: Indonesia Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Figure 41: Indonesia Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Figure 42: South Korea Digital Advertising Market, Historic, 2017 – 2022, $ Million
    • Figure 43: South Korea Digital Advertising Market, Forecast, 2022 – 2027, 2032F, $ Million
    • Figure 44: South Korea Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Figure 45: South Korea Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Figure 46: South Korea Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Figure 47: Western Europe Digital Advertising Market, Historic, 2017 – 2022, $ Million
    • Figure 48: Western Europe Digital Advertising Market, Forecast, 2022 – 2027, 2032F, $ Million
    • Figure 49: Western Europe Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Figure 50: Western Europe Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Figure 51: Western Europe Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Figure 52: UK Digital Advertising Market, Historic, 2017 – 2022, $ Million
    • Figure 53: UK Digital Advertising Market, Forecast, 2022 – 2027, 2032F, $ Million
    • Figure 54: UK Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Figure 55: UK Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Figure 56: UK Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Figure 57: Germany Digital Advertising Market, Historic, 2017 – 2022, $ Million
    • Figure 58: Germany Digital Advertising Market, Forecast, 2022 – 2027, 2032F, $ Million
    • Figure 59: Germany Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Figure 60: Germany Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Figure 61: Germany Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Figure 62: France Digital Advertising Market, Historic, 2017 – 2022, $ Million
    • Figure 63: France Digital Advertising Market, Forecast, 2022 – 2027, 2032F, $ Million
    • Figure 64: France Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Figure 65: France Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Figure 66: France Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Figure 67: Eastern Europe Digital Advertising Market, Historic, 2017 – 2022, $ Million
    • Figure 68: Eastern Europe Digital Advertising Market, Forecast, 2022 – 2027, 2032F, $ Million
    • Figure 69: Eastern Europe Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Figure 70: Eastern Europe Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Figure 71: Eastern Europe Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Figure 72: Russia Digital Advertising Market, Historic, 2017 – 2022, $ Million
    • Figure 73: Russia Digital Advertising Market, Forecast, 2022 – 2027, 2032F, $ Million
    • Figure 74: Russia Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Figure 75: Russia Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Figure 76: Russia Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Figure 77: North America Digital Advertising Market, Historic, 2017 – 2022, $ Million
    • Figure 78: North America Digital Advertising Market, Forecast, 2022 – 2027, 2032F, $ Million
    • Figure 79: North America Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Figure 80: North America Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Figure 81: North America Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Figure 82: USA Digital Advertising Market, Historic, 2017 – 2022, $ Million
    • Figure 83: USA Digital Advertising Market, Forecast, 2022 – 2027, 2032F, $ Million
    • Figure 84: USA Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Figure 85: USA Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Figure 86: USA Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Figure 87: South America Digital Advertising Market, Historic, 2017 – 2022, $ Million
    • Figure 88: South America Digital Advertising Market, Forecast, 2022 – 2027, 2032F, $ Million
    • Figure 89: South America Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Figure 90: South America Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Figure 91: South America Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Figure 92: Brazil Digital Advertising Market, Historic, 2017 – 2022, $ Million
    • Figure 93: Brazil Digital Advertising Market, Forecast, 2022 – 2027, 2032F, $ Million
    • Figure 94: Brazil Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Figure 95: Brazil Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Figure 96: Brazil Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Figure 97: Middle East Digital Advertising Market, Historic, 2017 – 2022, $ Million
    • Figure 98: Middle East Digital Advertising Market, Forecast, 2022 – 2027, 2032F, $ Million
    • Figure 99: Middle East Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Figure 100: Middle East Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Figure 101: Middle East Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Figure 102: Africa Digital Advertising Market, Historic, 2017 – 2022, $ Million
    • Figure 103: Africa Digital Advertising Market, Forecast, 2022 – 2027, 2032F, $ Million
    • Figure 104: Africa Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Figure 105: Africa Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Figure 106: Africa Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 – 2022, 2027F, 2032F, %
    • Figure 107: Global Digital Advertising Market, Key Competitor Estimated Market Shares, 2022, Percentage (%)
    • Figure 108: Alphabet – Financial Performance, 2018 – 2022, $ Billion
    • Figure 109: Facebook – Financial Performance, 2018 – 2022, $ Billion
    • Figure 110: Amazon – Financial Performance, 2018 – 2022, $ Billion
    • Figure 111: Microsoft – Financial Performance, 2018 – 2022, $ Billion
    • Figure 112: Alibaba – Financial Performance, 2018 – 2022, $ Billion
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