Digital Advertising Market 2022 – By Platform (Mobile Ad (In-App And Mobile Web, Desktop Ad, Digital TV, Other Platforms), By Ad Format (Digital Display Ad, Internet Paid Search, Social Media, Online Video), By Industrial Vertical (Media And Entertainment, Consumer Goods & Retail Industry, Banking, Financial Service & Insurance, Telecommunication IT Sector, Travel Industry, Healthcare Sector, Manufacturing & Supply Chain, Transportation And Logistics, Energy, Power, Utilities), And By Region, Opportunities And Strategies – Global Forecast To 2031

Billboard And Outdoor Advertising Market Definition

Design Services Market Characteristics

Print advertising is a sort of marketing in which advertisements are distributed through various print media channels such as newspapers, magazines, and journals in order to reach a larger target audience and capture their attention when they read particular publications. The purpose of print advertising is to influence a reader to buy an advertised product, either physically in a store or digitally on a company's website. The main types of print advertising are newspaper advertising, magazine advertising, posters, banners, and others. Newspaper advertising is a type of marketing that appears with normal editorial material in a newspaper. The various sectors include retail, electronics and telecommunications, insurance and finance, automotive, and others. The different providers involve large enterprises as well as small and medium-sized enterprises. The global print advertising market is segmented - 1) By Type: Newspaper Advertising, Magazine Advertising, Posters and Banners, Other Types 2) By Industry: Retail, Electronics and Telecommunications, Insurance and Finance, Automotive, Other Industries 3) By Provider: Large Enterprise, Small and Medium Enterprise The global print advertising market size will grow from $49.01 billion in 2022 to $51.81 billion in 2023 at a compound annual growth rate (CAGR) of 5.7%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of the global print advertising is expected to grow to $62.64 billion in 2027 at a CAGR of 4.9%. The huge population that subscribes to newspapers and magazines drives the print advertising market. According to the American Press Institute survey, a majority of newspaper subscribers also pay for a print magazine, which is one of the most popular publication types with good scope for ads. According to the Magazine Media Factbook 2022, the total audience across print and digital grew to 222.2 million readers in 2021. People of all ages read newspapers and magazines that are the mainstay of these print advertisements. However, the majority of the subscribers who pay for newspaper subscriptions are older adults and long-time readers. They find it easy to read newspapers as it provides them the leisure to read as per their timetable and also that they use significantly fewer digital applications and spend less time on gadgets. This factor contributes to the growth of the print advertising market. Major players in the print advertising market are Ogilvy & Mather, MullenLowe, McCann Worldgroup, Publicis Groupe, Dentsu, Havas, Grey Global, Droga 5, BBDO, VMLY&R, WPP Group PLC, Omnicom Group, Interpublic Group of Companies, and Hakuhodo. The potential of print advertising to connect to multiple generations is also a key driving factor for the print advertising market. According to National Press & Magazines, in July 2020, 152% readers are more likely to pay attention to print advertising in comparison to digital advertising (38% print ads to 25% for digital ads). A. This provides companies with the advantage of targeting wider generations, giving the necessary exposure to their product, which aids in the growth of the print advertising market. The print advertising market is facing extensive competition from the newer digital advertising media, such as internet and mobile advertising, which is hampering the growth of the market. Companies are focusing on digital marketing tools like social media to make the ads more interactive, touchable, and deliverable without location constraints and with faster reach. According to the Interactive Advertising Bureau (IAB) report, in 2021, the digital advertising revenue soared by 35% to $189 billion. Advertisers believe that digital video is more suitable for entertaining every generation of consumers and, thus, they are choosing the digital video format, which is eliciting further growth. Therefore, the increased proliferation of digital marketing is likely to limit the expansion of the print advertising market in the forecast period. Brands have invested in long-form print advertisements, or full-page, full-worded communications. This is likely to be a major trend in the print advertising market. Brands, in general, will have a lot to communicate to their customers and positions to articulate. They, therefore, require communication that is not limited to 145 characters, a 15-second flash of information, or a single impactful visual. For instance, in July 2020, MasterCard published a two-page broadcast in The New York Times to express its support for the LGBTQIA+ community. Also, for its support of GLAAD's NEON Legacy Series, a photo and video collection were created by black LGBTQIA+ creators. In 2020, P&G published a long-form of a print ad for its product Secret Deodorant/Anti-Perspirant that focuses on asking people to take part in Secret's call for gender equality. In March 2020, Lambert & Co., a US-based public relations and integrated marketing firm, acquired Fairly Painless Advertising, Inc., a company providing marketing and advertising services, for an undisclosed amount. This acquisition is expected to transform Lambert & Co. from a PR firm minoring in advertising and creative services to a fully-integrated agency majoring in creative services and advertising. Fairly Painless Advertising, Inc. is a US-based full-service advertising agency that provides research, planning, and creative services that cover print and digital design. North America was the largest region in the print advertising market in 2022. Western Europe was the second largest region in the global print advertising market share. The regions covered in the global print advertising market analysis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the print advertising market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, the UK, and the USA. The print advertising market consists of revenue earned by entities by providing services such as planning, developing, creating, and managing advertisement and promotional activities in print media such as periodicals, and print newspapers. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values – that is, they are revenues generated by organizations in the specified geography within the specified market, irrespective of where they are produced. It does not include revenues from resales either further along the supply chain or as part of other products. The print advertising market research report is one of a series of new reports from The Business Research Company that provides print advertising market statistics, including print advertising industry global market size, regional shares, competitors with a print advertising market share, detailed print advertising market segments, market trends and opportunities, and any further data you may need to thrive in the print advertising industry. This print advertising market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Advertising agencies are in charge of initiating, managing and implementing paid marketing communications. It creates the ads, plans how, when, and where they will be delivered, and then delivers them to the client. Public relations are the process of organizing and disseminating information from a person or organization to the appropriate public or target audience in an effort to change that audience's view. The main types of advertising, public relations, and related services are advertising agencies, billboard & outdoor advertising, media buying agencies and representative firms, print advertising distribution, other advertising services, public relations, and direct mail advertising. An advertising agency, often known as a creative agency or ad agency, is a company that specializes in the creation, development, and execution of advertising and other forms of promotion and marketing for its customers. The different modes include online and offline and are used in various applications such as BFSI, consumer goods and retail, government and public sector, IT & telecom, healthcare, and media & entertainment. The global advertising, public relations, and related services market is segmented - 1) By Type: Advertising Agencies, Billboard & Outdoor Advertising, Media Buying Agencies And Representative Firms, Print Advertising Distribution, Other Advertising Services, Public Relations, Direct Mail Advertising 2) By Application: BFSI, Consumer Goods and Retail, Government and Public Sector, IT & Telecom, Healthcare, Media & Entertainment 3) By Mode: Online, Offline Subsegments Covered: TV, Digital, Print, OOH (Out-of-Home Advertising), Radio, Billboards, Street Furniture, Transit, Place-Based, Media Buying Agencies, Media Representative Firms The global advertising agencies market size grew from $372.55 billion in 2022 to $391.6 billion in 2023 at a compound annual growth rate (CAGR) of 5.1%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, surge in commodity prices, and supply chain disruptions, and affecting many markets across the globe. The market size of global advertising agencies market is expected to grow from $463.83 billion in 2027 at a CAGR of 4.3%. Advances in technology are expected to drive targeted advertising, making it more accurate than ever before. Companies such as Google, Facebook, and Twitter have developed advertisement delivery methods where they track netizens' movements around the web and enable advertisers to reach users via tailored advertisements, where people see products based on what they have previously searched for. Other examples of targeted advertising include tracking where people shop, what they buy online and what they read about online. This helps companies build up profiles of consumers with their behavioral patterns and shopping habits and other information such as their job and income. This facilitates advertisers in reaching people with personalized advertisements. Such improvements and advances in online advertising are expected to drive market growth in the forecast period. Major companies in the advertising, public relations, and related services market include Omnicom Group Inc., Publicis Groupe, Hakuhodo DY Holdings, WPP plc, Dentsu Inc., The Interpublic Group of Companies Inc., Financière de l'Odet, Recruit Holdings, Vivendi SA, and CyberAgent, Inc. The outbreak of COVID-19 disease (COVID-19) has acted as a restraint on the advertising, public relations, and related services market in 2020 as governments globally imposed lockdowns and restricted trade, thereby limiting the need for professional services. COVID-19 is an infectious disease with flu-like symptoms including fever, cough, and difficulty breathing. The virus was first identified in 2019 in Wuhan, Hubei province of the People’s Republic of China and has spread globally, including Western Europe, North America, and Asia. Steps by national governments to contain the transmission have resulted in a decline in economic activity with countries entering a state of "lock down." The outbreak has had a negative impact on businesses throughout 2020 and into 2021. However, it is expected that the advertising, public relations, and related services market will recover from the shock over the forecast period as it is a "black swan" event and not related to ongoing or fundamental weaknesses in the market or the global economy. Advertising and PR agencies are rapidly shifting towards digital campaigns due to increasing digitalization and advances in social media, search engine marketing, content marketing, and e-commerce technology. As a result of increasing internet penetration and smartphone users, online content marketing campaigns are expected to be three times more effective than traditional ones and cost comparatively less. Such digital campaigns are targeted towards a growing user base of social media websites, such as Facebook, Twitter, Instagram, and Pinterest, and other internet portals like Google and Netflix. Moreover, they allow businesses to track their performance and effectiveness through real-time information. This helps companies to plan their future PR campaigns and marketing strategies. Asia-Pacific was the largest region in the advertising, public relations, and related services market share in 2022. Western Europe was the second largest region in advertising, public relations, and related services market. The regions covered in the global advertising, public relations and related services market analysis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the advertising, public relations, and related services market are Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Czech Republic, Denmark, Egypt, Finland, France, Germany, Hong Kong, India, Indonesia, Ireland, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Nigeria, Norway, Peru, Philippines, Poland, Portugal, Romania, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Thailand, Turkey, UAE, UK, USA, Venezuela, and Vietnam. The advertising, public relations and related services market consists of revenue earned by entities by providing services such as planning, developing, creating and managing advertisement and promotional activities. Advertising, public relations and related services establishments undertake processes where human capital is the major input. They make available the knowledge and skills of their employees, often on an assignment basis, where an individual or team is responsible for the delivery of services to the client. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The advertising, public relations, and related services market research report is one of a series of new reports from The Business Research Company that provides advertising, public relations, and related services market statistics, including advertising, public relations, and related services industry global market size, regional shares, competitors with an advertising, public relations, and related services market share, detailed advertising, public relations, and related services market segments, market trends and opportunities, and any further data you may need to thrive in the advertising, public relations, and related services industry. This advertising, public relations, and related services market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Social media advertising is a promotional activity to connect with the audience to build the brand, increase sales, and drive website traffic on social media. Advertising refers to communication with the consumers of a product or a service. This includes generating and sharing content on social media platforms such as Facebook, Twitter, and Instagram to accomplish marketing and branding goals. The main types of social media advertisement are microblogging, photo sharing, video sharing, and others. Microblogging is a combination of instant messaging and content production. The devices used are mobile, personal computers, or laptops. The various end-user industries include healthcare, automotive, retail, telecom, BFSI, and others. The global social media advertisement market is segmented – 1) By Advertisement Type: Microblogging, Photo Sharing, Video Sharing, Other Types 2) By Device: Mobile, Personal Computers or Laptops 3) By End-Use Industry: Healthcare, Automotive, Retail, Telecom, BFSI, Other End Users The global social media advertisement market size will grow from $176.45 billion in 2022 to $209.19 billion in 2023 at a compound annual growth rate (CAGR) of 18.6%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of social media advertisement is expected to grow from $380.9 billion in 2027 at a CAGR of 16.2%. Growing internet penetration coupled with increasing social media users contributed to the growth of the social media advertising market. The tremendous growth in the number of social media users worldwide is encouraging advertisement and marketing companies to focus on social media platforms to advertise their products and services. For instance, according to Office For National Statistics, a UK-based government department, 92% of adults in the UK were recent internet users in 2020, up from 91% in 2019. Moreover,according to Oberlo, a Germany-based online platform, there are currently 4.59 billion social media users worldwide. Therefore, rising internet penetration together with the growth in the number of social media users across the globe is projected to propel the revenues for the social media advertising market over the forecast period. The major players covered in the social media advertising market are Facebook, Inc., Twitter, Pinterest, Inc., LinkedIn Corporation, Google LLC (YouTube), Snap Inc. (Snapchat), Tencent (QQ, Qzone, and WeChat), ByteDance Ltd. (TikTok), Advance Publications, Inc. (Reddit), and Sina Corp (SinaWeibo). Stringent regulations imposed by the government of various countries are expected to limit the growth of the social media advertising market in the coming years. The stringent regulations imposed by regulatory bodies make it difficult for a social media advertising company to operate and function smoothly. For instance, in December 2021, China Mainland regulators issued a consultation regarding online marketing of financial products, for detailed regulatory requirements for online marketing of financial products through all online channels including social media. This aims to tackle key concerns around online financial product marketing, including misleading consumers, unfair competition, and illegal financial product marketing. This scenario is projected to hamper the expansion of the social media advertising market over the upcoming years. The advancement in technology is a major trend in the social media advertising market. Social media is likely to experience an increase in the adoption of technologies such as virtual reality (VR) and augmented reality (AR). These technologies help a social media advertising company enhance its product appearance to attract more users. For instance, Sephora, a France-based retail company has incorporated AR features on its Facebook page to enhance user experience. Through this, a user can try different products and know if they work. This advancement will draw more audiences and affect social media advertising positively. In December 2021, Adobe Inc. has acquired social media marketing startup ContentCal for an undisclosed amount. With this acquisition, Adobe company expands its capabilities in social media marketing. ContentCal is a UK-based company operating in social media advertising. North America was the largest region in 2022. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the social media advertising market analysis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the social media advertising market are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, the UK, and the USA. The social media advertising market includes revenues earned by entities by providing advertising services through social media such as instagram, facebook, messenger ads, stories ads, and twitter ads. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The social media advertisement market research report is one of a series of new reports from The Business Research Company that provides social media advertising market statistics, including social media advertising industry, global social media advertising market size, regional shares, competitors with a social media advertising market share, detailed social media advertising market segments, market trends and opportunities, and any further data you may need to thrive in the social media advertising industry. This social media advertising market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Strategy advisory refers to services that advise organisations on high-level decisions in an unbiased fashion, using deep industry knowledge to deliver the best results. Strategy advisory services help businesses stay competitive by analyzing business practices and developing improvement strategies. The main services of strategy advisory are corporate strategy, business model transformation, economic policy, mergers and acquisitions, organisational strategy, functional strategy, strategy and operations, and digital strategy. A corporate strategy is a one-of-a-kind, long-term plan or framework meant to achieve a competitive advantage over other market participants while meeting both customer/client and stakeholder promises (including shareholder value). The different organisation sizes include large enterprises, small and medium enterprises and are used by various industries such as IT and telecommunication, healthcare, BFSI, retail, manufacturing, and others. The global strategy advisory market is segmented - 1) By Services: Corporate Strategy, Business Model Transformation, Economic Policy, Mergers & Acquisitions, Organizational Strategy, Functional Strategy, Strategy & Operations, Digital Strategy 2) By End-User: IT & Telecommunication, Healthcare, BFSI, Retail, Manufacturing, Other End-Users 3) By Organization Size: Large Enterprise, Small and Medium Enterprise The global strategy advisory market size will grow from $131.9 billion in 2022 to $140.81 billion in 2023 at a compound annual growth rate (CAGR) of 6.8%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of the global strategy advisory is expected to grow to $177.73 billion in 2027 at a CAGR of 6.0%. During the forecast period, the increased number of start-ups globally will support the strategy advisory market’s growth. According to Invest India, in August 2022, India was the third largest start-up ecosystem in the world with over 77,000 DPIIT-recognized start-ups across 656 districts. According to The State of Indian Start-up Ecosystem Report, 2022, by Inc42, the cumulative funding raised by Indian start-ups would reach $180 billion by 2023. Therefore, a growing number of star-tups across industrial and financial sectors is expected to fuel the demand for the strategy advisory market growth. Major players in the strategy advisory market are A.T. Kearney, Inc., Accenture PLC, Deloitte, Bain & Company, Ernst & Young Ltd., KPMG, McKinsey & Company, and The Boston Consulting Group. The high cost associated with strategic advisory services is expected to limit the growth of the strategy advisory market. Different types of services and functions are offered by strategic advisory firms as an expensive package. For instance, a typical strategy case costs between $500,000 and $1.2 million. The high-cost variances occur because of the premium that the brand commands, the length of the case, and the number of consultants required to do the work. Thus, the higher cost of hiring a strategic advisor will negatively impact the strategy advisory market. The launch of artificial intelligence is gaining popularity in the strategy advisory market. As this new technology develops, many companies are increasingly thinking about integrating artificial intelligence (AI) into their operations. For instance, the global AI market is expected to grow rapidly during the next few years, reaching a market value of $190.61 billion by 2025. AI is expected to increase at a 33.2% yearly rate between 2020 and 2027. Artificial intelligence and the future of strategic advisory and its effects on consultancy firms are positive, and if harnessed correctly, artificial intelligence (AI) could significantly accentuate how these firms govern as well as the services they provide to clients. In December 2021, EY-Parthenon, an US-based management consulting company, acquired CMA Strategy Consulting, for an undisclosed amount, to offer joint IoT offerings. With this acquisition EY-Parthenon would improve its offerings in the digital infrastructure and TMT consulting space. CMA Strategy Consulting is a US-based consulting firm providing services to telecommunications, media, and related technology industries. North America was the largest region in the strategy advisory market in 2022. Western Europe was the second largest region in the global strategy advisory market share. The regions covered in the global strategy advisory market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the strategy advisory market are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, the UK, and the USA. The strategy advisory market consists of revenue earned by entities by providing consulting services that aim to increase client’s revenues, profit margins, market share and competitive advantage. Clients consult strategy advisors to seek advice on developing new markets, market entry and expansion strategies, and on reimagining their business models. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for specified geography are consumption values – that is, they are revenues generated by organizations in the specified geography within the specified market, irrespective of where they are produced. It does not include revenues from resales either further along the supply chain or as part of other products. The strategy advisory market research report is one of a series of new reports from The Business Research Company that provides strategy advisory market statistics, including strategy advisory industry global market size, regional shares, competitors with a strategy advisory market share, detailed strategy advisory market segments, market trends and opportunities, and any further data you may need to thrive in the strategy advisory industry. This strategy advisory market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The agencies SEO services are agencies who perform search engine optimization utilizing on-page and off-page optimization strategies and procedures to raise a website's search ranks. Search engine optimization (SEO) aims to increase a company's visibility in search engines like Google, Bing, and Yahoo and to provide targeted visitors to its website. The main types of agencies' SEO services are online services and offline services. Offline SEO refers to any strategy used outside of the company’s website to drive traffic back to it. The services are subscribed to through monthly, annual subscriptions and are used by various end-use industries such as professional services, IT services, e-commerce, hospitality, recreation, real estate, and others. The global agencies seo services market is segmented – 1) By Service Type: Online Services, Offline Services 2) By Subscription: Monthly, Annually 3) By End Use Industry: Professional Services, IT Services, Ecommerce, Hospitality, Recreation, Real Estate, Other End Use Industries The global agencies seo services market size will grow from $50.89 billion in 2022 to $60.63 billion in 2023 at a compound annual growth rate (CAGR) of 19.1%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of global agencies seo services is expected to grow to $119.19 billion in 2027 at a CAGR of 18.4%. The number of people using smartphones and internet services is increasing rapidly, especially in developing countries and this factor is expected to drive the market for agencies' SEO services during the forecast period. For instance, in January 2020, the numbers of smartphone users in the world were 3.50 billion accounting for 45.12% of the world’s population. Moreover, the number of internet users in emerging countries such as India increased to 451 million and has the highest data usage per smartphone at 17 GB (gigabyte) per month as of 2021. The increased penetration of smartphones and internet services made access to video content and information easy and made it a requirement to optimize the search thereby positively impacting the agency SEO services market. Major players in the agencies SEO services market are Straight north, Ignite visibility, Titan growth, Boostability, Big leap, Victorious, Sure Oak, Arcane Marketing, Search bloom, SEO valley Solutions Pvt. Ltd., WebFX, Ignite Visibility, Straight North, Titan growth, Social SEO, 97th Floor, Page traffic, Brandloom, Bruce clay Inc., OpenMoves, OneIMS, WebiMax, Digital Marketing Agency, Screaming Frog, 360I, Thanx Media, Square 2 Marketing and SEO Werkz. Many companies are hiring an in-house SEO team to cater to the unique needs of the organization, and this is expected to hinder the growth of agencies' SEO services market. As the size of the organization grows, it is obligatory that the company create an in-house SEO team and streamline the process. In-house SEO team ensures cost-saving, the faster turnaround time for campaigns and considers brand objective, data security, quality of resources as well. It also allows control of the control on the output. According to the In-house Agency Forum’s (IHAF) productivity and the pandemic report 2021, since 2019, in-house agencies have seen a 7% increase in overall growth. Additionally, there are online SEO tools that help anyone to optimize the search, avoiding the need to consult a third-party search engine optimization services provider. The increase in in-house teams and availability of SEO online impact the growth of agencies’ SEO services market negatively. Companies operating in agencies SEO services market are using Zero-Click Search Results to increase their appearance in the search results and this is a major trend in the agency's SEO services market. Zero-Click Searches alludes to a search engine results page (SERP) which answers the query directly at the top so that the user doesn't need to do any further clicks to complete the search. A zero-click search is one that fulfills the search intent at the top of the SERP. According to the Search Engine Journal, 34.4% of all desktop searches result in no click while 62.5% of users never click search result links on mobile. Google presented zero-click searches in March 2020, with the aim to eliminate multiple results that searchers don’t really need and to satisfy the user intent faster. Zero-click searches include database-style searches, dictionary and encyclopedia-style searchers, and map direction-style searchers. In May 2022, SimilarWeb, an Israel-based web analytics company, acquired Rank Ranger for an undisclosed amount. The acquisition would allow SimilarWeb to offer term rank tracking services alongside its keyword research and analysis tools. Rank Ranger is a New Jersey-based SEO and ran tracking company. Asia-Pacific was the largest region in the agencies SEO services market in 2022. Middle East is expected to be the fastest-growing region in the global agencies seo services market during the forecast period. The regions covered in the global agencies SEO services market analysis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the agencies SEO services market are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK and USA. The agencies SEO services market includes revenues earned by entities by website audit, keyword research, meta tag optimization (HTML), header tags optimization, internal linking, and keyword optimization. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The agencies SEO services market research report is one of a series of new reports from The Business Research Company that provide agencies SEO services market statistics, such as industry global market size, regional shares, competitors with a agencies SEO services market share, detailed agencies SEO services market segments, market trends and opportunities, and any other information you may require to thrive in the agencies SEO services industry. This agencies SEO services market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Advertising agencies are in charge of initiating, managing and implementing paid marketing communications. It creates the ads, plans how, when, and where they will be delivered, and then delivers them to the client. The main types of advertising agencies are TV, digital, radio, print, out-of-home (OOH), and others. A digital agency is primarily concerned with marketing the company's products and services on the internet using website design and development, search engine optimization (SEO), content marketing, paid online advertising, social media, email marketing, and other services. The various modes of advertising include online advertising and offline advertising and are used by the following: banking, financial services, and insurance sector (BFSI), consumer goods and retail, government and public sector, IT & telecommunication, healthcare, and media & entertainment. The global advertising agencies market is segmented – 1) By Mode: Online Advertising, Offline Advertising 2) By Type: TV, Digital, Radio, Print, Out-of-home (OOH), Other Types 3) By End-User Industry: Banking, Financial Services, and Insurance Sector (BFSI), Consumer Goods and Retail, Government and Public Sector, IT & Telecom, Healthcare, Media & Entertainment The global advertising agencies market size will grow from $372.55 billion in 2022 to $391.6 billion in 2023 at a compound annual growth rate (CAGR) of 5.1%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size in the global advertising agencies is expected to grow to $463.83 billion in 2027 at a CAGR of 4.3%. An increase in advertisement spending across industries is expected to drive the demand for the advertising agencies market. Video and mobile ads are major contributors to the increase in ad investment. Digital advertising has recently surpassed total TV ad spending. For instance, according to WordStream, a marketing company, digital ad spend was estimated at $441 billion in 2022 and projected to reach $485 billion in 2023, globally. Similarly, according to the Global Digital Ad Trends report published by PubMatic 2020, a digital advertising technology company, the US digital ad spend was $129.3 billion in 2019 and is projected to reach $201.8 billion in 2023, constituting 66.7% of total spending. This shows that in the US, digital ad spending surpassed traditional media spending. The retail industry has the highest percentage of total advertising spend on advertising. Therefore, the rise in advertising spending is predicted to fuel the demand for the advertising agencies market. Major players in the advertising agencies market are Caveni Digital Solutions, Socialiency Advertising, Tegra, BrandBurp Digital, Plan Z, Titan SEO Group, Breakneck Creative, Thevisiontech, Dentsu Inc., WPP PLC and Omnicom Group Inc. The high cost of hiring an advertising agency, especially during tough economic times, is limiting the growth of the advertising agencies market. For instance, in smaller regions or markets, the cost of hiring an advertising agency could vary anywhere from $95 to $225 per hour, depending on the service and the skill of the person supplying that service. The average cost for digital marketing services ranges from $2,500 to $12,000 per month for small-to-midsized businesses (SMBs). Thus, the high costs associated with hiring an advertising agency are likely to hinder the growth of the market over the forecast period. The launch of artificial intelligence (AI) in advertising is gaining popularity in the advertising agencies market. Major players operating in the industry are continuously focused on introducing innovations and technologies to better serve the needs of consumers. For instance, as of MAY 2022, Kantar, launched Link AI for Digital. This is an artificial intelligence (AI) advertising testing tool designed for digital advertising formats. The Link AI for Digital solution predicts the in-market performance of a digital ad. The Link AI for Digital was trained on more than 230,000 survey-enabled ad tests and 30 million real-world interactions. In August 2021, Principle America Co. Ltd., a subsidiary of Tokyo-based digital marketing agency, Principle Company, acquired Eboost Consulting for an undisclosed amount. With this acquisition, Eboost will give its industry-leading social media advertising and PPC consulting services to Japanese companies growing into North America, as well as help U.S. organisations expand globally into the Japanese and APAC sectors. Eboost Consulting is a US-based digital marketing agency. North America was the largest region in the advertising agencies market in 2022. Western Europe was the second largest region in the global advertising agencies market share. The regions covered in the global advertising agencies market analysis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the advertising agencies market are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, the UK, and the USA. The advertising agencies market consists revenue earned by entities by involving in marketing activities such as planning, developing, creating and managing advertisement campaigns and promotional activities in newspapers, radio, television, websites and social media sites. These establishments are organized to provide a full range of services (i.e., through in-house capabilities or subcontracting), including advice, creative services, account management, production of advertising content, media planning, and buying (i.e., placing advertising). The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for specified geography are consumption values – that is, they are revenues generated by organizations in the specified geography within the specified market, irrespective of where they are produced. It does not include revenues from resales either further along the supply chain or as part of other products. The advertising agencies market research report is one of a series of new reports from The Business Research Company that provides advertising agencies market statistics, including advertising agencies industry global market size, regional shares, competitors with an advertising agencies market share, detailed advertising agencies market segments, market trends and opportunities, and any further data you may need to thrive in the advertising agencies industry. This advertising agencies market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.