Digital Advertising Market 2021 - By Platform (Mobile Ad (In-App and Mobile Web), Desktop Ad, Digital TV), By Ad Format (Digital Display Ad (Programmatic and Non-programmatic Transactions), Internet Paid Search, Social Media, Online Video), By Industry Vertical (Media and Entertainment, Consumer Goods & Retail Industry, Banking, Financial Service & Insurance, Telecommunication IT Sector, Travel Industry, Healthcare Sector, Manufacturing & Supply Chain, Transportation and Logistics, Energy, Power, and Utilities), And By Region, Opportunities And Strategies – Global Forecast To 2030

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Digital Advertising Market Definition

The digital advertising market consists of the sales of advertising services by entities (organizations, sole traders and partnerships) that plan, develop, create and manage advertisement and promotional activities in digital media. Only goods and services traded between entities or sold to end consumers are included.    

Digital advertising delivers promotional content to users through various online and digital channels such as social media, email, search engines, mobile apps, affiliate programs and websites to show advertisements and messages to audiences. Digital advertising allows companies to reach the right people with the right message at the right time, thus generating a better return on investment.

Digital Advertising Market Size

The global digital advertising market reached a value of nearly $374.2 billion in 2020, having increased at a compound annual growth rate (CAGR) of 15.7% since 2015.  The market is expected to grow from $374.2 billion in 2020 to $763.6 billion in 2025 at a rate of 15.3%. The growth is mainly due to the increasing internet penetration and growing demand for digital advertising. The digital advertising market is expected to grow from $ 763.6 billion in 2025 to $1,449.0 billion in 2030 at a CAGR of 13.7%.  

Growth in the historic period resulted from strong economic growth in emerging markets, increased internet penetration, government initiatives in developing economies, rising penetration of e-commerce, increased availability of mobile devices, rapid development in technology and increase in social media usage. Factors that negatively affected growth in the historic period were increased use of ad-blockers, skilled workforce shortages, government regulations and data privacy issues.

Going forward, Increasing expenditure by end-use industries, rising urbanization, increasing adoption of 5G networks and internet of things (IoT) will drive the growth. Factors that could hinder the growth of the digital advertising market in the future include stringent regulations, intense competition, and security challenges and data collation.

Digital Advertising Market Drivers

The key drivers of the digital advertising market included:

Increasing Adoption Of 5G Networks

The increasing adoption of 5G networks is expected to drive the digital advertising market in the forecast period. 5G networks would accelerate the uptake of digital advertising applications and services and enable new use cases. The increased bandwidth offered by 5G allows more data to be sent during a given period of time, and the lower latency allows data to reach its destination faster. These networks provide increased coverage which supports multiple network topologies allowing digital advertising to communicate easily. 5G will also lead to an increase in data traffic, not only from smartphones, but also Internet of Things (IoT) enabled devices. According to Ericsson’s latest Mobility Report, the number of worldwide 5G smartphone subscriptions in 2021 will increase to 600 million increasing by 3 times from the 2020 total. By 2022, 5G subscriptions are expected to surpass the one-billion mark, thus driving demand for digital advertising.

Digital Advertising Market Restraints

The key restraints on the digital advertising market include:

Stringent Regulations

Several regulatory standards employed by governments across the globe for advertising are expected to hinder the growth of the global digital advertising market. The Committee of Advertising Practice (CAP) looks after non-broadcast advertising in the UK and has extensive regulations covering areas such as environmental claims, gambling, and lotteries, alcohol sales, and the selling of e-cigarettes to mention a few. In 2021, the Ministry of Electronics and Information Technology and Communications, India enacted the Digital Media Ethics Code which introduces several new obligations for social media platforms and digital streaming services. The new law required social media firms, streaming services and digital news outlets to comply with stricter norms and erase content authorities deem unlawful, allowing the government to ban content affecting the sovereignty and integrity of the country. These regulatory standards could restrict the content in digital advertisements, which could act as a restraint for the market in the forecast period.

Digital Advertising Market Trends

Major trends shaping the digital advertising market include the following –

Growing Demand For Interactive Advertising

Interactive digital advertising is becoming popular among mainstream and advertising service providers as they can influence consumers with appropriate content. This type of advertisement involves communication or reaction between the advertisement and the audience. Such interactive advertisements would present audiences with the unique experience of something personal or engaging based on their own tastes. These types of ads are usually found on social media and website marketing. Digital interactive billboards also offer interactive features like facial recognition and gamification. For example, in 2017, Lego launched its interactive video ad that allowed users to choose the endings of a Lego story by offering three alternative endings thus increasing the user interaction.

Artificial Intelligence In Digital Advertising

Advertising agencies are implementing artificial intelligence (AI) tools to accurately target and deliver advertisements. AI helps to develop personalized digital ads and build a unique connection and relationship with consumers. It works more on a data-based approach, analyses how the customer interacts with the digital advertisements collects the data and gives more personalized outputs. AI is a complex algorithm that analyses data and learns the patterns that work the best. The learning capabilities of the AI provide advertisers with the ability to introduce effective changes in outcomes by letting the AI use the techniques it found works the best. For instance, in 2019, JP Morgan Chase signed a five-year partnership with Persado, to use Persado’s AI based marketing tool, to improve JP Morgan Chase’s digital marketing.

Opportunities And Recommendations In Hydrogen Market

Opportunities –The top opportunities in the digital advertising market segmented by platform will arise in the desktop ad segment, which will gain $169.0 billion of global annual sales by 2025.The top opportunities in the digital advertising market segmented by platform will arise in the internet paid search segment, which will gain $115.0 billion of global annual sales by 2025. The top opportunities in the digital advertising market segmented by industrial vertical will arise in the banking, financial service & insurance segment, which will gain $85.5 billion of global annual sales by 2025. The digital advertising market size will gain the most in the USA at $157.8 billion.

Recommendations-To take advantage of the opportunities, The Business Research Company recommends the digital advertising companies to focus on adoption of conversational interfaces and chatbox, interactive advertising, adopting artificial intelligence in digital advertising, establish operations in emerging markets, provide competitively priced offerings in low-income countries, partnerships with end-users and increase visibility through websites, increase in social media and internet usage, focus on fast-growing industrial verticals.

Digital Advertising Market Segmentation

The digital advertising market is segmented by platform, by ad format and by industry vertical
By Platform-
The digital advertising market is segmented by platform into
    • a. Mobile Ad (In-App and Mobile Web)
    • b. Desktop Ad
    • c. Digital TV
    • d. Others
The desktop ads market was the largest segment of the digital advertising market segmented by platform, accounting for 43.4% of the total in 2020. Going forward, the digital TV segment is expected to be the fastest growing segment in the digital advertising market, at a CAGR of 15.6% during 2020-2025.
By Ad Format –
The digital advertising market is segmented by ad format into
    • a. Digital Display Ad (Programmatic and Non-programmatic Transactions)
    • b. Internet Paid Search
    • c. Social Media
    • d. Online Video
    • e. Others
The internet paid search market was the largest segment of the digital advertising market segmented by ad format, accounting for 30.7% of the total in 2020. Going forward, the online video segment is expected to be the fastest growing segment in the digital advertising market, at a CAGR of 20.6% during 2020-2025.
By Industry Vertical–
The digital advertising market is segmented by industry vertical into
    • a. Media and Entertainment
    • b. Consumer Goods & Retail Industry
    • c. Banking, Financial Service & Insurance
    • d. Telecommunication IT Sector
    • e. Travel Industry
    • f. Healthcare Sector
    • g. Manufacturing & Supply Chain
    • h. Transportation and Logistics
    • i. Energy, Power, and Utilities
    • j. Others
The others market was the largest segment of the digital advertising market segmented by industrial vertical, accounting for 24.3% of the total in 2020. Going forward, the travel industry segment is also expected to be the fastest growing segment in the digital advertising market, at a CAGR of 17.2% during 2020-2025.
By Geography-
The digital advertising market is segment by geography into
      o Asia Pacific
      • • China
      • • India
      • • Japan
      • • Australia
      • • Indonesia
      • • South Korea
      o North America
      • • USA
      o South America
      • • Brazil
      o Western Europe
      • • France
      • • Germany
      • • UK
      o Eastern Europe
      • • Russia
      o Middle East
      o Africa
North America was the largest region in the global digital advertising market, accounting for 32.0% of the total in 2020. It was followed by Asia Pacific, Western Europe and then the other regions. Going forward, the fastest-growing regions in the digital advertising market will be the Africa and Middle East, where growth will be at CAGRs of 18.4% and 16.7% respectively during 2020-2025. These will be followed by South America and Eastern Europe, where the markets are expected to grow at CAGRs of 16.7% and 16.6% respectively.

Digital Advertising Competitive Landscape

Major Competitors In The Digital Advertising Market Are:

  • Google
  • Facebook
  • Alibaba
  • Amazon
  • Tencent
  • Other Competitors In The Digital Advertising Market Include:

  • Baidu
  • Microsoft
  • Verizon
  • Twitter
  • Sina Weibo
  • Web Net Creatives
  • AdChina
  • Sina Corp
  • Dentsu Aegis
  • Brandloom
  • Oxedent
  • Uplers
  • Dotcominfoway (DCI)
  • SGK Inc.
  • Havoc Digital
  • S4 Capital
  • PwC's Digital Services
  • Accenture Interactive
  • Boostability
  • SQ Digital
  • Gorilla Marketing
  • OTM
  • RMAA Group
  • Netpeak
  • Webrentic
  • Slon Media
  • 25wat
  • Jstokes
  • Thrive Agency
  • Sizmek Technologies, Inc.
  • ArnoldStreet
  • SocialMedia55
  • Hawk Media
  • El Cielo Digital - Sabemos de Marketing Digital
  • DieciseisOnce.com
  • SEOnet
  • Dicore Digital
  • Globant
  • SGK
  • Punto Rojo
  • Rise Interactive
  • Sherlock Communications
  • Centrico Digital
  • Digital Consulting Group
  • FP7 McCANN
  • Tonic International
  • MullenLowe MENA
  • Elephant Nation
  • BPG Group
  • AMC
  • Mars Media Group
  • Intango
  • Executive Digital
  • Pyramedia Group
  • 3points
  • Boopin
  • Maat Marcom Agency
  • Crowd Capital
  • My Promo Designer
  • Michelle Wastie Photography
  • Borarong Consulting
  • The Greenhouse
  • MADE Agency
  • Organic Media Agency
  • Watson Ferguson Marketing Agency
    1. Table Of Contents

      1. Digital Advertising Market Executive Summary

      2. Table of Contents

      3. List of Figures

      4. List of Tables

      5. Report Structure

      6. Introduction

      6.1.1. Segmentation By Geography

      6.1.2. Segmentation By Platform

      6.1.3. Segmentation By Ad Format

      6.1.4. Segmentation By Industrial Vertical

      7. Digital Advertising Market Characteristics

      7.1. Market Definition

      7.2. Market Segmentation By Platform

      7.2.1. Mobile Ad (In-App and Mobile Web)

      7.2.2. Desktop Ad

      7.2.3. Digital TV

      7.2.4. Others

      7.3. Market Segmentation By Ad Format

      7.3.1. Digital Display Ad (Programmatic and Non-programmatic Transactions)

      7.3.2. Internet Paid Search

      7.3.3. Social Media

      7.3.4. Online Video

      7.3.5. Others

      7.4. Market Segmentation By Industrial Vertical

      7.4.1. Media and Entertainment

      7.4.2. Consumer Goods & Retail Industry

      7.4.3. Banking, Financial Service & Insurance

      7.4.4. Telecommunication IT Sector

      7.4.5. Travel Industry

      7.4.6. Healthcare Sector

      7.4.7. Manufacturing & Supply Chain

      7.4.8. Transportation and Logistics

      7.4.9. Energy, Power, and Utilities

      7.4.10. Others

      8. Digital Advertising Market Trends And Strategies

      8.1. Growing Demand For Interactive Advertising

      8.2. Artificial Intelligence In Digital Advertising

      8.3. Rising Storytelling Concept

      8.4. Augmented Reality For Digital Advertising

      8.5. Adoption Of Conversational Interfaces And Chatbox

      8.6. Automated Personalized Email Marketing

      8.7. Increase In Advertising On Streaming Services

      9. Impact Of COVID-19 On The Digital Advertising Market

      9.1. Introduction

      9.2. Financial Impact

      9.3. Increase In Online Screen Time

      9.4. Future Outlook

      10. Global Digital Advertising Market Size And Growth

      10.1. Market Size

      10.2. Historic Market Growth, 2015 – 2020, Value ($ Billion)

      10.2.1. Drivers Of The Market 2015 – 2020

      10.2.2. Restraints On The Market 2015 – 2020

      10.3. Forecast Market Growth, 2020 – 2025, 2030F, Value ($ Billion)

      10.3.1. Drivers Of The Market 2020 – 2025

      10.3.2. Restraints On The Market 2020 – 2025

      11. Global Digital Advertising Market Segmentation

      11.1. Global Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2015 – 2020, 2025F, 2030F, Value ($ Billion)

      11.1.1. Desktop Ad

      11.1.2. Mobile Ad (In-APP and Mobile Web)

      11.1.3. Digital TV

      11.1.4. Other Platforms

      11.2. Global Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2015 – 2020, 2025F, 2030F, Value ($ Billion)

      11.2.1. Internet Paid Search

      11.2.2. Social Media

      11.2.3. Others

      11.2.4. Online Video

      11.2.5. Digital Display Ad (Programmatic and Non-programmatic Transactions)

      11.3. Global Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2015 – 2020, 2025F, 2030F, Value ($ Billion)

      11.3.1. Banking, Financial Service & Insurance

      11.3.2. Travel Industry

      11.3.3. Telecommunication IT Sector

      11.3.4. Other Industrial Sectors

      11.3.5. Healthcare Sector

      11.3.6. Consumer Goods & Retail Industry

      11.3.7. Transportation and Logistics

      11.3.8. Manufacturing & Supply Chain

      11.3.9. Media and Entertainment

      11.3.10. Energy, Power, and Utilities

      12. Digital Advertising Market, Regional And Country Analysis

      12.1. Global Digital Advertising Market, By Region, Historic and Forecast, 2015 – 2020, 2025F, 2030F, Value ($ Billion)

      12.2. Global Digital Advertising Market, By Country, Historic and Forecast, 2015 – 2020, 2025F, 2030F, Value ($ Billion)

      13. Asia-Pacific Digital Advertising Market

      13.1. Asia-Pacific Digital Advertising Market Overview

      13.2. Asia-Pacific Digital Advertising Market Overview

      13.2.1. Region Information

      13.2.2. Impact Of COVID-19

      13.2.3. Market Information

      13.2.4. Background Information

      13.2.5. Government Initiatives

      13.2.6. Regulations

      13.2.7. Regulatory Bodies

      13.2.8. Major Associations

      13.2.9. Taxes Levied

      13.2.10. Corporate Tax Structure

      13.2.11. Investment

      13.2.12. Major Companies

      13.3. Asia-Pacific Digital Advertising Market, Historic Market Growth, 2015 – 2020, Value ($ Billion)

      13.4. Asia-Pacific Digital Advertising Market, Forecast Market Growth, 2020 – 2025, 2030F, Value ($ Billion)

      13.5. Asia-Pacific Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2015 – 2020, 2025F, 2030F, Value ($ Billion)

      13.6. Asia-Pacific Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2015 – 2020, 2025F, 2030F, Value ($ Billion)

      13.7. Asia-Pacific Digital Advertising Market: Country Analysis

      13.8. China Digital Advertising Market

      13.9. China Digital Advertising Market Overview

      13.9.1. Country Information

      13.9.2. Impact Of COVID-19

      13.9.3. Market Information

      13.9.4. Background Information

      13.9.5. Government Initiatives

      13.9.6. Regulations

      13.9.7. Regulatory Bodies

      13.9.8. Major Associations

      13.9.9. Taxes Levied

      13.9.10. Corporate Tax Structure

      13.9.11. Investment

      13.9.12. Major Companies

      13.10. China Digital Advertising Market, Historic Market Growth, 2015 – 2020, Value ($ Billion)

      13.11. China Digital Advertising Market, Forecast Market Growth, 2020 – 2025, 2030F, Value ($ Billion)

      13.12. China Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2015 – 2020, 2025F, 2030F, Value ($ Billion)

      13.13. China Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2015 – 2020, 2025F, 2030F, Value ($ Billion)

      13.14. India Digital Advertising Market

      13.15. India Digital Advertising Market, Historic Market Growth, 2015 – 2020, Value ($ Billion)

      13.16. India Digital Advertising Market, Forecast Market Growth, 2020 – 2025, 2030F, Value ($ Billion)

      13.17. India Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2015 – 2020, 2025F, 2030F, Value ($ Billion)

      13.18. India Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2015 – 2020, 2025F, 2030F, Value ($ Billion)

      13.19. Japan Digital Advertising Market

      13.20. Japan Digital Advertising Market, Historic Market Growth, 2015 – 2020, Value ($ Billion)

      13.21. Japan Digital Advertising Market, Forecast Market Growth, 2020 – 2025, 2030F, Value ($ Billion)

      13.22. Japan Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2015 – 2020, 2025F, 2030F, Value ($ Billion)

      13.23. Japan Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2015 – 2020, 2025F, 2030F, Value ($ Billion)

      13.24. Australia Digital Advertising Market

      13.25. Australia Digital Advertising Market, Historic Market Growth, 2015 – 2020, Value ($ Billion)

      13.26. Australia Digital Advertising Market, Forecast Market Growth, 2020 – 2025, 2030F, Value ($ Billion)

      13.27. Australia Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2015 – 2020, 2025F, 2030F, Value ($ Billion)

      13.28. Australia Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2015 – 2020, 2025F, 2030F, Value ($ Billion)

      13.29. Indonesia Digital Advertising Market

      13.30. Indonesia Digital Advertising Market, Historic Market Growth, 2015 – 2020, Value ($ Billion)

      13.31. Indonesia Digital Advertising Market, Forecast Market Growth, 2020 – 2025, 2030F, Value ($ Billion)

      13.32. Indonesia Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2015 – 2020, 2025F, 2030F, Value ($ Billion)

      13.33. Indonesia Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2015 – 2020, 2025F, 2030F, Value ($ Billion)

      13.34. South Korea Digital Advertising Market

      13.35. South Korea Digital Advertising Market, Historic Market Growth, 2015 – 2020, Value ($ Billion)

      13.36. South Korea Digital Advertising Market, Forecast Market Growth, 2020 – 2025, 2030F, Value ($ Billion)

      13.37. South Korea Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2015 – 2020, 2025F, 2030F, Value ($ Billion)

      13.38. South Korea Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2015 – 2020, 2025F, 2030F, Value ($ Billion)

      14. Western Europe Digital Advertising Market

      14.1. Western Europe Digital Advertising Market Overview

      14.1.1. Region Information

      14.1.2. COVID Impact

      14.1.3. Market Information

      14.1.4. Background Information

      14.1.5. Government Initiatives

      14.1.6. Regulations

      14.1.7. Regulatory Bodies

      14.1.8. Major Associations

      14.1.9. Investments

      14.1.10. Taxes Levied

      14.1.11. Corporate Tax Structure

      14.1.12. Major Companies

      14.2. Western Europe Digital Advertising Market, Historic Market Growth, 2015 – 2020, Value ($ Billion)

      14.3. Western Europe Digital Advertising Market, Forecast Market Growth, 2020 – 2025, 2030F, Value ($ Billion)

      14.4. Western Europe Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2015 – 2020, 2025F, 2030F, Value ($ Billion)

      14.5. Western Europe Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2015 – 2020, 2025F, 2030F, Value ($ Billion)

      14.6. Western Europe Digital Advertising Market: Country Analysis

      14.7. UK Digital Advertising Market

      14.8. UK Digital Advertising Market, Historic Market Growth, 2015 – 2020, Value ($ Billion)

      14.9. UK Digital Advertising Market, Forecast Market Growth, 2020 – 2025, 2030F, Value ($ Billion)

      14.10. UK Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2015 – 2020, 2025F, 2030F, Value ($ Billion)

      14.11. UK Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2015 – 2020, 2025F, 2030F, Value ($ Billion)

      14.12. Germany Digital Advertising Market

      14.13. Germany Digital Advertising Market, Historic Market Growth, 2015 – 2020, Value ($ Billion)

      14.14. Germany Digital Advertising Market, Forecast Market Growth, 2020 – 2025, 2030F, Value ($ Billion)

      14.15. Germany Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2015 – 2020, 2025F, 2030F, Value ($ Billion)

      14.16. Germany Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2015 – 2020, 2025F, 2030F, Value ($ Billion)

      14.17. France Digital Advertising Market

      14.18. France Digital Advertising Market, Historic Market Growth, 2015 – 2020, Value ($ Billion)

      14.19. France Digital Advertising Market, Forecast Market Growth, 2020 – 2025, 2030F, Value ($ Billion)

      14.20. France Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2015 – 2020, 2025F, 2030F, Value ($ Billion)

      14.21. France Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2015 – 2020, 2025F, 2030F, Value ($ Billion)

      15. Eastern Europe Digital Advertising Market

      15.1. Eastern Europe Digital Advertising Market Overview

      15.1.1. Region Information

      15.1.2. Market Information

      15.1.3. COVID-19 Impact

      15.1.4. Background Information

      15.1.5. Government Initiatives

      15.1.6. Regulations

      15.1.7. Regulatory Bodies

      15.1.8. Major Associations

      15.1.9. Taxes Levied

      15.1.10. Corporate Tax Structure

      15.1.11. Investments

      15.1.12. Major Companies

      15.2. Eastern Europe Digital Advertising Market, Historic Market Growth, 2015 – 2020, Value ($ Billion)

      15.3. Eastern Europe Digital Advertising Market, Forecast Market Growth, 2020 – 2025, 2030F, Value ($ Billion)

      15.4. Eastern Europe Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2015 – 2020, 2025F, 2030F, Value ($ Billion)

      15.5. Eastern Europe Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2015 – 2020, 2025F, 2030F, Value ($ Billion)

      15.6. Eastern Europe Digital Advertising Market: Country Analysis

      15.7. Russia Digital Advertising Market

      15.8. Russia Digital Advertising Market, Historic Market Growth, 2015 – 2020, Value ($ Billion)

      15.9. Russia Digital Advertising Market, Forecast Market Growth, 2020 – 2025, 2030F, Value ($ Billion)

      15.10. Russia Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2015 – 2020, 2025F, 2030F, Value ($ Billion)

      15.11. Russia Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2015 – 2020, 2025F, 2030F, Value ($ Billion)

      16. North America Digital Advertising Market

      16.1. North America Digital Advertising Market Overview

      16.1.1. Region Information

      16.1.2. Market Information

      16.1.3. COVID-19 Impact

      16.1.4. Background Information

      16.1.5. Government Initiatives

      16.1.6. Regulations

      16.1.7. Regulatory Bodies

      16.1.8. Major Associations

      16.1.9. Taxes Levied

      16.1.10. Corporate Tax Structure

      16.1.11. Investments

      16.1.12. Major Companies

      16.2. North America Digital Advertising Market, Historic Market Growth, 2015 – 2020, Value ($ Billion)

      16.3. North America Digital Advertising Market, Forecast Market Growth, 2020 – 2025, 2030F, Value ($ Billion)

      16.4. North America Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2015 – 2020, 2025F, 2030F, Value ($ Billion)

      16.5. North America Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2015 – 2020, 2025F, 2030F, Value ($ Billion)

      16.6. North America Digital Advertising Market: Country Analysis

      16.7. USA Digital Advertising Market

      16.8. USA Digital Advertising Market Overview

      16.8.1. Country Information

      16.8.2. Market Information

      16.8.3. COVID-19 Impact

      16.8.4. Background Information

      16.8.5. Regulations

      16.8.6. Regulatory Bodies

      16.8.7. Major Associations

      16.8.8. Taxes Levied

      16.8.9. Corporate Tax Structure

      16.8.10. Investments

      16.8.11. Major Companies

      16.9. USA Digital Advertising Market, Historic Market Growth, 2015 – 2020, Value ($ Billion)

      16.10. USA Digital Advertising Market, Forecast Market Growth, 2020 – 2025, 2030F, Value ($ Billion)

      16.11. USA Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2015 – 2020, 2025F, 2030F, Value ($ Billion)

      16.12. USA Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2015 – 2020, 2025F, 2030F, Value ($ Billion)

      17. South America Digital Advertising Market

      17.1. South America Digital Advertising Market Overview

      17.1.1. Region Information

      17.1.2. COVID-19 Impact

      17.1.3. Market Information

      17.1.4. Background Information

      17.1.5. Government Initiatives

      17.1.6. Regulations

      17.1.7. Regulatory Bodies

      17.1.8. Major Associations

      17.1.9. Taxes Levied

      17.1.10. Corporate Tax Structure

      17.1.11. Investments

      17.1.12. Major Companies

      17.2. South America Digital Advertising Market, Historic Market Growth, 2015 – 2020, Value ($ Billion)

      17.3. South America Digital Advertising Market, Forecast Market Growth, 2020 – 2025, 2030F, Value ($ Billion)

      17.4. South America Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2015 – 2020, 2025F, 2030F, Value ($ Billion)

      17.5. South America Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2015 – 2020, 2025F, 2030F, Value ($ Billion)

      17.6. South America Digital Advertising Market: Country Analysis

      17.7. Brazil Digital Advertising Market

      17.8. Brazil Digital Advertising Market, Historic Market Growth, 2015 – 2020, Value ($ Billion)

      17.9. Brazil Digital Advertising Market, Forecast Market Growth, 2020 – 2025, 2030F, Value ($ Billion)

      17.10. Brazil Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2015 – 2020, 2025F, 2030F, Value ($ Billion)

      17.11. Brazil Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2015 – 2020, 2025F, 2030F, Value ($ Billion)

      18. Middle East Digital Advertising Market

      18.1. Middle East Digital Advertising Market Overview

      18.1.1. Region Information

      18.1.2. COVID-19 Impact

      18.1.3. Market Information

      18.1.4. Background Information

      18.1.5. Government Initiatives

      18.1.6. Regulations

      18.1.7. Regulatory Bodies

      18.1.8. Major Associations

      18.1.9. Taxes Levied

      18.1.10. Corporate Tax Structure

      18.1.11. Investments

      18.1.12. Major Companies

      18.2. Middle East Digital Advertising Market, Historic Market Growth, 2015 – 2020, Value ($ Billion)

      18.3. Middle East Digital Advertising Market, Forecast Market Growth, 2020 – 2025, 2030F, Value ($ Billion)

      18.4. Middle East Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2015 – 2020, 2025F, 2030F, Value ($ Billion)

      18.5. Middle East Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2015 – 2020, 2025F, 2030F, Value ($ Billion)

      19. Africa Digital Advertising Market

      19.1. Africa Digital Advertising Market Overview

      19.1.1. Region Information

      19.1.2. COVID-19 Impact

      19.1.3. Market Information

      19.1.4. Background Information

      19.1.5. Regulations

      19.1.6. Regulatory Bodies

      19.1.7. Major Associations

      19.1.8. Taxes Levied

      19.1.9. Corporate Tax Structure

      19.1.10. Investments

      19.1.11. Major Companies

      19.2. Africa Digital Advertising Market, Historic Market Growth, 2015 – 2020, Value ($ Billion)

      19.3. Africa Digital Advertising Market, Forecast Market Growth, 2020 – 2025, 2030F, Value ($ Billion)

      19.4. Africa Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2015 – 2020, 2025F, 2030F, Value ($ Billion)

      19.5. Africa Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2015 – 2020, 2025F, 2030F, Value ($ Billion)

      20. Global Digital Advertising Market Competitive Landscape

      20.1. Company Profiles

      20.2. Google

      20.2.1. Company Overview

      20.2.2. Products And Services

      20.2.3. Business Strategy

      20.2.4. Financial Overview

      20.3. Facebook

      20.3.1. Company Overview

      20.3.2. Products And Services

      20.3.3. Business Strategy

      20.3.4. Financial Overview

      20.4. Alibaba

      20.4.1. Company Overview

      20.4.2. Products And Services

      20.4.3. Business Strategy

      20.4.4. Financial Overview

      20.5. Amazon

      20.5.1. Company Overview

      20.5.2. Products And Services

      20.5.3. Business Strategy

      20.5.4. Financial Overview

      20.6. Tencent

      20.6.1. Company Overview

      20.6.2. Products And Services

      20.6.3. Business Strategy

      20.6.4. Financial Overview

      21. Key Mergers And Acquisitions In The Digital Advertising Market

      21.1. Entravision Communications Corporation Acquired MediaDonuts

      21.2. Cardlytics Acquired Dosh

      21.3. Bdo Usa Acquired Demandgen International

      21.4. Cognizant Acquired Lev

      21.5. Publicis Groupe Acquired Epsilon

      21.6. Zensar Acquired Indigo Slate

      22. Digital Advertising Market Opportunities And Strategies

      22.1. Global Digital Advertising Market In 2025 – Countries Offering Most New Opportunities

      22.2. Global Digital Advertising Market In 2025 – Segments Offering Most New Opportunities

      22.3. Global Digital Advertising Market In 2025 – Growth Strategies

      22.3.1. Market Trend Based Strategies

      22.3.2. Competitor Strategies

      23. Digital Advertising Market, Conclusions And Recommendations

      23.1. Conclusions

      23.2. Recommendations

      23.2.1. Product

      23.2.2. Place

      23.2.3. Price

      23.2.4. Promotion

      23.2.5. People

      24. Appendix

      24.1. Market Data Sources

      24.2. Research Methodology

      24.3. Currencies

      24.4. Research Inquiries

      24.5. The Business Research Company

      24.6. Copyright and Disclaimer

    List Of Tables

      Table 1: Global Digital Advertising Market, Historic, 2015 – 2020, $ Billion
    • Table 2: Global Digital Advertising Market, Forecast, 2020 – 2025, 2030F, $ Billion
    • Table 3: Global Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Table 4: Global Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2015 – 2020, 2025F, 2030F, $ Billion
    • Table 5: Global Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Table 6: Global Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2015 – 2020, 2025F, 2030F, $ Billion
    • Table 7: Global Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Table 8: Global Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2015 – 2020, 2025F, 2030F, $ Billion
    • Table 9: Global Digital Advertising Market, By Region, Historic and Forecast, 2015 – 2020, 2025F, 2030F, %
    • Table 10: Global Digital Advertising Market, By Region, Historic and Forecast, 2015 – 2020, 2025F, 2030F, $ Billion
    • Table 11: Global Digital Advertising Market, By Country, Historic and Forecast, 2015 – 2020, 2025F, 2030F, %
    • Table 12: Global Digital Advertising Market, By Country, Historic and Forecast, 2015 – 2020, 2025F, 2030F, $ Billion
    • Table 13: Asia-Pacific Digital Market, GDP Per Capita, By Country, 2015-2020, $
    • Table 14:  Asia-Pacific Media Market Size, 2015-2025, $ Billion
    • Table 15:  Asia-Pacific Social Media Market Size, 2015-2025, $ Billion
    • Table 16: Asia-Pacific Digital Market, Population By Age Group, By Country, 2015-2025, Thousands
    • Table 17: Asia-Pacific Digital Advertising Market, Historic, 2015 – 2020, $ Billion
    • Table 18: Asia-Pacific Digital Advertising Market, Forecast, 2020 – 2025, 2030F, $ Billion
    • Table 19: Asia-Pacific Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Table 20: Asia-Pacific Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2015 – 2020, 2025F, 2030F, $ Billion
    • Table 21: Asia-Pacific Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Table 22: Asia-Pacific Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2015 – 2020, 2025F, 2030F, $ Billion
    • Table 23: China Digital Market, GDP Per Capita, 2015-2020, $
    • Table 24: China Digital Market, Population By Age Group, 2015-2025, Thousands
    • Table 25:  China Media Market Size, 2015-2025, $ Billion
    • Table 26:  China Social Media Market Size, 2015-2025, $ Billion
    • Table 27: China Digital Advertising Market, Historic, 2015 – 2020, $ Billion
    • Table 28: China Digital Advertising Market, Forecast, 2020 – 2025, 2030F, $ Billion
    • Table 29: China Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Table 30: China Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2015 – 2020, 2025F, 2030F, $ Billion
    • Table 31: China Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Table 32: China Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2015 – 2020, 2025F, 2030F, $ Billion
    • Table 33: India Digital Advertising Market, Historic, 2015 – 2020, $ Billion
    • Table 34: India Digital Advertising Market, Forecast, 2020 – 2025, 2030F, $ Billion
    • Table 35: India Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Table 36: India Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2015 – 2020, 2025F, 2030F, $ Billion
    • Table 37: India Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Table 38: India Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2015 – 2020, 2025F, 2030F, $ Billion
    • Table 39: Japan Digital Advertising Market, Historic, 2015 – 2020, $ Billion
    • Table 40: Japan Digital Advertising Market, Forecast, 2020 – 2025, 2030F, $ Billion
    • Table 41: Japan Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Table 42: Japan Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2015 – 2020, 2025F, 2030F, $ Billion
    • Table 43: Japan Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Table 44: Japan Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2015 – 2020, 2025F, 2030F, $ Billion
    • Table 45: Australia Digital Advertising Market, Historic, 2015 – 2020, $ Billion
    • Table 46: Australia Digital Advertising Market, Forecast, 2020 – 2025, 2030F, $ Billion
    • Table 47: Australia Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Table 48: Australia Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2015 – 2020, 2025F, 2030F, $ Billion
    • Table 49: Australia Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Table 50: Australia Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2015 – 2020, 2025F, 2030F, $ Billion
    • Table 51: Indonesia Digital Advertising Market, Historic, 2015 – 2020, $ Billion
    • Table 52: Indonesia Digital Advertising Market, Forecast, 2020 – 2025, 2030F, $ Billion
    • Table 53: Indonesia Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Table 54: Indonesia Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2015 – 2020, 2025F, 2030F, $ Billion
    • Table 55: Indonesia Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Table 56: Indonesia Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2015 – 2020, 2025F, 2030F, $ Billion
    • Table 57: South Korea Digital Advertising Market, Historic, 2015 – 2020, $ Billion
    • Table 58: South Korea Digital Advertising Market, Forecast, 2020 – 2025, 2030F, $ Billion
    • Table 59: South Korea Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Table 60: South Korea Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2015 – 2020, 2025F, 2030F, $ Billion
    • Table 61: South Korea Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Table 62: South Korea Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2015 – 2020, 2025F, 2030F, $ Billion
    • Table 63: Western Europe Digital Market, GDP Per Capita, By Country, 2015-2020, $
    • Table 64: Western Europe Digital Market, Population By Age Group, By Country, 2015-2025, Thousands
    • Table 65:  Western Europe Social Media Market Size, 2015-2025, $ Billion
    • Table 66:  Western Europe Media Market Size, 2015-2025, $ Billion
    • Table 67: Western Europe Digital Advertising Market, Historic, 2015 – 2020, $ Billion
    • Table 68: Western Europe Digital Advertising Market, Forecast, 2020 – 2025, 2030F, $ Billion
    • Table 69: Western Europe Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Table 70: Western Europe Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2015 – 2020, 2025F, 2030F, $ Billion
    • Table 71: Western Europe Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Table 72: Western Europe Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2015 – 2020, 2025F, 2030F, $ Billion
    • Table 73: UK Digital Advertising Market, Historic, 2015 – 2020, $ Billion
    • Table 74: UK Digital Advertising Market, Forecast, 2020 – 2025, 2030F, $ Billion
    • Table 75: UK Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Table 76: UK Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2015 – 2020, 2025F, 2030F, $ Billion
    • Table 77: UK Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Table 78: UK Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2015 – 2020, 2025F, 2030F, $ Billion
    • Table 79: Germany Digital Advertising Market, Historic, 2015 – 2020, $ Billion
    • Table 80: Germany Digital Advertising Market, Forecast, 2020 – 2025, 2030F, $ Billion
    • Table 81: Germany Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Table 82: Germany Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2015 – 2020, 2025F, 2030F, $ Billion
    • Table 83: Germany Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Table 84: Germany Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2015 – 2020, 2025F, 2030F, $ Billion
    • Table 85: France Digital Advertising Market, Historic, 2015 – 2020, $ Billion
    • Table 86: France Digital Advertising Market, Forecast, 2020 – 2025, 2030F, $ Billion
    • Table 87: France Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Table 88: France Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2015 – 2020, 2025F, 2030F, $ Billion
    • Table 89: France Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Table 90: France Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2015 – 2020, 2025F, 2030F, $ Billion
    • Table 91: Eastern Europe Digital Market, GDP Per Capita, By Country, 2015-2020, $
    • Table 92: Eastern Europe Digital Market, Population By Age Group, By Country, 2015-2025, Thousands
    • Table 93:  Eastern Europe Social Media Market Size, 2015-2025, $ Billion
    • Table 94:  Eastern Europe Media Market Size, 2015-2025, $ Billion
    • Table 95: Eastern Europe Digital Advertising Market, Historic, 2015 – 2020, $ Billion
    • Table 96: Eastern Europe Digital Advertising Market, Forecast, 2020 – 2025, 2030F, $ Billion
    • Table 97: Eastern Europe Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Table 98: Eastern Europe Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2015 – 2020, 2025F, 2030F, $ Billion
    • Table 99: Eastern Europe Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Table 100: Eastern Europe Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2015 – 2020, 2025F, 2030F, $ Billion
    • Table 101: Russia Digital Advertising Market, Historic, 2015 – 2020, $ Billion
    • Table 102: Russia Digital Advertising Market, Forecast, 2020 – 2025, 2030F, $ Billion
    • Table 103: Russia Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Table 104: Russia Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2015 – 2020, 2025F, 2030F, $ Billion
    • Table 105: Russia Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Table 106: Russia Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2015 – 2020, 2025F, 2030F, $ Billion
    • Table 107: North America Digital Market, GDP Per Capita, By Country, 2015-2020, $
    • Table 108: North America Digital Market, Population By Age Group, By Country, 2015-2025, Thousands
    • Table 109:  North America Social Media Market Size, 2015-2025, $ Billion
    • Table 110:  North America Media Market Size, 2015-2025, $ Billion
    • Table 111: North America Digital Advertising Market, Historic, 2015 – 2020, $ Billion
    • Table 112: North America Digital Advertising Market, Forecast, 2020 – 2025, 2030F, $ Billion
    • Table 113: North America Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Table 114: North America Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2015 – 2020, 2025F, 2030F, $ Billion
    • Table 115: North America Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Table 116: North America Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2015 – 2020, 2025F, 2030F, $ Billion
    • Table 117: USA Digital Market, GDP Per Capita, 2015-2020, $
    • Table 118: USA Digital Market, Population By Age Group, 2015-2025, Thousands
    • Table 119:  USA Social Media Market Size, 2015-2025, $ Billion
    • Table 120:  USA Media Market Size, 2015-2025, $ Billion
    • Table 121: USA Digital Advertising Market, Historic, 2015 – 2020, $ Billion
    • Table 122: USA Digital Advertising Market, Forecast, 2020 – 2025, 2030F, $ Billion
    • Table 123: USA Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Table 124: USA Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2015 – 2020, 2025F, 2030F, $ Billion
    • Table 125: USA Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Table 126: USA Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2015 – 2020, 2025F, 2030F, $ Billion
    • Table 127: South America Digital Market, GDP Per Capita, By Country, 2015-2020, $
    • Table 128: South America Digital Market, Population By Age Group, By Country, 2015-2025, Thousands
    • Table 129:  South America Social Media Market, 2015-2025, $ Billion
    • Table 130:  South America Media Market, 2015-2025, $ Billion
    • Table 131: South America Digital Advertising Market, Historic, 2015 – 2020, $ Billion
    • Table 132: South America Digital Advertising Market, Forecast, 2020 – 2025, 2030F, $ Billion
    • Table 133: South America Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Table 134: South America Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2015 – 2020, 2025F, 2030F, $ Billion
    • Table 135: South America Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Table 136: South America Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2015 – 2020, 2025F, 2030F, $ Billion
    • Table 137: Brazil Digital Advertising Market, Historic, 2015 – 2020, $ Billion
    • Table 138: Brazil Digital Advertising Market, Forecast, 2020 – 2025, 2030F, $ Billion
    • Table 139: Brazil Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Table 140: Brazil Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2015 – 2020, 2025F, 2030F, $ Billion
    • Table 141: Brazil Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Table 142: Brazil Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2015 – 2020, 2025F, 2030F, $ Billion
    • Table 143: Middle East Digital Market, GDP Per Capita, By Country, 2015-2020, $
    • Table 144: Middle East Digital Market, Population By Age Group, By Country, 2015-2025, Thousands
    • Table 145:  Middle East Social Media Market Size, 2015-2025, $ Billion
    • Table 146:  Middle East Media Market Size, 2015-2025, $ Billion
    • Table 147: Middle East Digital Advertising Market, Historic, 2015 – 2020, $ Billion
    • Table 148: Middle East Digital Advertising Market, Forecast, 2020 – 2025, 2030F, $ Billion
    • Table 149: Middle East Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Table 150: Middle East Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2015 – 2020, 2025F, 2030F, $ Billion
    • Table 151: Middle East Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Table 152: Middle East Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2015 – 2020, 2025F, 2030F, $ Billion
    • Table 153: Africa Digital Market, GDP Per Capita, By Country, 2015-2020, $
    • Table 154: Africa Digital Market, Population By Age Group, By Country, 2015-2025, Thousands
    • Table 155:  Africa Social Media Market, 2015-2025, $ Billion
    • Table 156:  Africa Media Market, 2015-2025, $ Billion
    • Table 157: Africa Digital Advertising Market, Historic, 2015 – 2020, $ Billion
    • Table 158: Africa Digital Advertising Market, Forecast, 2020 – 2025, 2030F, $ Billion
    • Table 159: Africa Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Table 160: Africa Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2015 – 2020, 2025F, 2030F, $ Billion
    • Table 161: Africa Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Table 162: Africa Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2015 – 2020, 2025F, 2030F, $ Billion
    • Table 163: Global Digital Advertising Market, Key Competitor Estimated Market Shares, 2020, Percentage (%)
    • Table 164: Google  – Financial Overview, 2016 - 2020, $ Billion
    • Table 165: Facebook – Financial Overview, 2016 - 2020, $ Billion
    • Table 166: Alibaba – Financial Overview, 2015 - 2019, $ Billion
    • Table 167: Amazon – Financial Overview, 2016 - 2020, $ Billion
    • Table 168: Tencent – Financial Overview, 2016 - 2020, $ Billion
    • Table 169: Global Digital Advertising Market Size Gain ($ Billion), 2020 – 2025, By Country
    • Table 170: Global Digital Advertising Market Size Gain ($ Billion), Segmentation By Platform, 2020 – 2025
    • Table 171: Global Digital Advertising Market Size Gain ($ Billion), Segmentation By Ad Format, 2020 – 2025
    • Table 172: Global Digital Advertising Market Size Gain ($ Billion), Segmentation By Industrial Vertical, 2020 – 2025
    • Table 173:Digital Advertising Market Data Sources

    List Of Figures

      Figure 1: Global Digital Advertising Market Segmentation By Platform
    • Figure 2: Global Digital Advertising Market Segmentation By Ad Format
    • Figure 3: Global Digital Advertising Market Segmentation By Industrial Vertical
    • Figure 4: Global Digital Advertising Market, Historic, 2015 – 2020, $ Billion
    • Figure 5: Global Digital Advertising Market, Forecast, 2020 – 2025, 2030F, $ Billion
    • Figure 6: Global Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Figure 7: Global Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Figure 8: Global Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Figure 9: Global Digital Advertising Market, By Region, Historic and Forecast, 2015 – 2020, 2025F, 2030F, %
    • Figure 10: Global Digital Advertising Market, By Country, Historic and Forecast, 2015 – 2020, 2025F, 2030F, %
    • Figure 11: Asia-Pacific Digital Advertising Market, Historic, 2015 – 2020, $ Billion
    • Figure 12: Asia-Pacific Digital Advertising Market, Forecast, 2020 – 2025, 2030F, $ Billion
    • Figure 13: Asia-Pacific Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Figure 14: Asia-Pacific Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Figure 15: China Digital Advertising Market, Historic, 2015 – 2020, $ Billion
    • Figure 16: China Digital Advertising Market, Forecast, 2020 – 2025, 2030F, $ Billion
    • Figure 17: China Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Figure 18: China Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Figure 19: India Digital Advertising Market, Historic, 2015 – 2020, $ Billion
    • Figure 20: India Digital Advertising Market, Forecast, 2020 – 2025, 2030F, $ Billion
    • Figure 21: India Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Figure 22: India Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Figure 23: Japan Digital Advertising Market, Historic, 2015 – 2020, $ Billion
    • Figure 24: Japan Digital Advertising Market, Forecast, 2020 – 2025, 2030F, $ Billion
    • Figure 25: Japan Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Figure 26: Japan Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Figure 27: Australia Digital Advertising Market, Historic, 2015 – 2020, $ Billion
    • Figure 28: Australia Digital Advertising Market, Forecast, 2020 – 2025, 2030F, $ Billion
    • Figure 29: Australia Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Figure 30: Australia Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Figure 31: Indonesia Digital Advertising Market, Historic, 2015 – 2020, $ Billion
    • Figure 32: Indonesia Digital Advertising Market, Forecast, 2020 – 2025, 2030F, $ Billion
    • Figure 33: Indonesia Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Figure 34: Indonesia Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Figure 35: South Korea Digital Advertising Market, Historic, 2015 – 2020, $ Billion
    • Figure 36: South Korea Digital Advertising Market, Forecast, 2020 – 2025, 2030F, $ Billion
    • Figure 37: South Korea Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Figure 38: South Korea Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Figure 39: Western Europe Digital Advertising Market, Historic, 2015 – 2020, $ Billion
    • Figure 40: Western Europe Digital Advertising Market, Forecast, 2020 – 2025, 2030F, $ Billion
    • Figure 41: Western Europe Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Figure 42: Western Europe Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Figure 43: UK Digital Advertising Market, Historic, 2015 – 2020, $ Billion
    • Figure 44: UK Digital Advertising Market, Forecast, 2020 – 2025, 2030F, $ Billion
    • Figure 45: UK Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Figure 46: UK Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Figure 47: Germany Digital Advertising Market, Historic, 2015 – 2020, $ Billion
    • Figure 48: Germany Digital Advertising Market, Forecast, 2020 – 2025, 2030F, $ Billion
    • Figure 49: Germany Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Figure 50: Germany Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Figure 51: France Digital Advertising Market, Historic, 2015 – 2020, $ Billion
    • Figure 52: France Digital Advertising Market, Forecast, 2020 – 2025, 2030F, $ Billion
    • Figure 53: France Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Figure 54: France Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Figure 55: Eastern Europe Digital Advertising Market, Historic, 2015 – 2020, $ Billion
    • Figure 56: Eastern Europe Digital Advertising Market, Forecast, 2020 – 2025, 2030F, $ Billion
    • Figure 57: Eastern Europe Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Figure 58: Eastern Europe Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Figure 59: Russia Digital Advertising Market, Historic, 2015 – 2020, $ Billion
    • Figure 60: Russia Digital Advertising Market, Forecast, 2020 – 2025, 2030F, $ Billion
    • Figure 61: Russia Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Figure 62: Russia Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Figure 63: North America Digital Advertising Market, Historic, 2015 – 2020, $ Billion
    • Figure 64: North America Digital Advertising Market, Forecast, 2020 – 2025, 2030F, $ Billion
    • Figure 65: North America Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Figure 66: North America Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Figure 67: USA Digital Advertising Market, Historic, 2015 – 2020, $ Billion
    • Figure 68: USA Digital Advertising Market, Forecast, 2020 – 2025, 2030F, $ Billion
    • Figure 69: USA Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Figure 70: USA Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Figure 71: South America Digital Advertising Market, Historic, 2015 – 2020, $ Billion
    • Figure 72: South America Digital Advertising Market, Forecast, 2020 – 2025, 2030F, $ Billion
    • Figure 73: South America Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Figure 74: South America Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Figure 75: Brazil Digital Advertising Market, Historic, 2015 – 2020, $ Billion
    • Figure 76: Brazil Digital Advertising Market, Forecast, 2020 – 2025, 2030F, $ Billion
    • Figure 77: Brazil Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Figure 78: Brazil Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Figure 79: Middle East Digital Advertising Market, Historic, 2015 – 2020, $ Billion
    • Figure 80: Middle East Digital Advertising Market, Forecast, 2020 – 2025, 2030F, $ Billion
    • Figure 81: Middle East Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Figure 82: Middle East Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Figure 83: Africa Digital Advertising Market, Historic, 2015 – 2020, $ Billion
    • Figure 84: Africa Digital Advertising Market, Forecast, 2020 – 2025, 2030F, $ Billion
    • Figure 85: Africa Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Figure 86: Africa Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Figure 87: Global Digital Advertising Market, Key Competitor Estimated Market Shares, 2020, Percentage (%)
    • Figure 88: Google  – Financial Overview, 2016 – 2020, $ Billion
    • Figure 89: Facebook – Financial Overview, 2016 – 2020, $ Billion
    • Figure 90: Alibaba – Financial Overview, 2015 – 2019, $ Billion
    • Figure 91: Amazon – Financial Overview, 2016 – 2020, $ Billion
    • Figure 92: Tencent – Financial Overview, 2016 – 2020, $ Billion
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