1. Digital Advertising Market Executive Summary2. Table of Contents
3. List of Figures
4. List of Tables
5. Report Structure
6. Introduction and Market Characteristics
6.1. General Market Definition
6.2. Summary
6.3. Digital Advertising Market Definition and Segmentations
6.4. Market Segmentation By Platform
6.4.1. Mobile Ad (In-App and Mobile Web)
6.4.2. Desktop Ad
6.4.3. Digital TV
6.4.4. Other Platforms
6.5. Market Segmentation By Ad Format
6.5.1. Digital Display Ad (Programmatic and Non-programmatic Transactions)
6.5.2. Internet Paid Search
6.5.3. Social Media
6.5.4. Online Video
6.5.5. Other Ad Formats
6.6. Market Segmentation By Industrial Vertical
6.6.1. Media and Entertainment
6.6.2. Consumer Goods & Retail Industry
6.6.3. Banking, Financial Service & Insurance
6.6.4. Telecommunication IT Sector
6.6.5. Travel Industry
6.6.6. Healthcare Sector
6.6.7. Manufacturing & Supply Chain
6.6.8. Transportation and Logistics
6.6.9. Energy, Power, and Utilities
6.6.10. Other Industrial Sectors
7. Major Market Trends
7.1. Growing Demand For Interactive Advertising
7.2. Artificial Intelligence In Digital Advertising
7.3. Rising Storytelling Concept
7.4. Augmented Reality For Digital Advertising
7.5. Adoption Of Conversational Interfaces And Chatbox
7.6. Automated Personalized Email Marketing
7.7. Increase In Advertising On Streaming Services
7.8. Partnerships And Acquisitions For Brand Expansions
8. Global Market Size And Growth
8.1. Market Size
8.2. Historic Market Growth, 2016 – 2021, Value ($ Billion)
8.2.1. Market Drivers 2016 – 2021
8.2.2. Market Restraints 2016 – 2021
8.3. Forecast Market Growth, 2021 – 2026, 2031F Value ($ Billion)
8.3.1. Market Drivers 2021 – 2026
8.3.2. Market Restraints 2021 – 2026
9. Global Digital Advertising Market Segmentation
9.1. Global Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)
9.2. Global Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)
9.3. Global Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)
10. Digital Advertising Market, Regional And Country Analysis
10.1. Global Digital Advertising Market, By Region, Historic and Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)
10.2. Global Digital Advertising Market, By Country, Historic and Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)
11. Asia-Pacific Market
11.1. Summary
11.2. Market Overview
11.2.1. Region Information
11.2.2. Market Information
11.2.3. Background Information
11.2.4. Government Initiatives
11.2.5. Regulations
11.2.6. Regulatory Bodies
11.2.7. Major Associations
11.2.8. Taxes Levied
11.2.9. Corporate Tax Structure
11.2.10. Investments
11.2.11. Major Companies
11.3. Asia-Pacific Digital Advertising Market, Historic Market Growth, 2016 – 2021, Value ($ Billion)
11.4. Asia-Pacific Digital Advertising Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Billion)
11.5. Asia-Pacific Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)
11.6. Asia-Pacific Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)
11.7. Asia-Pacific Digital Advertising Market: Country Analysis
11.8. China Market
11.9. Summary
11.10. Market Overview
11.10.1. Country Information
11.10.2. Market Information
11.10.3. Background Information
11.10.4. Government Initiatives
11.10.5. Regulations
11.10.6. Regulatory Bodies
11.10.7. Major Associations
11.10.8. Taxes Levied
11.10.9. Corporate Tax Structure
11.10.10. Investments
11.10.11. Major Companies
11.11. China Digital Advertising Market, Historic Market Growth, 2016 – 2021, Value ($ Billion)
11.12. China Digital Advertising Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Billion)
11.13. China Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)
11.14. China Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)
11.15. India Market
11.16. India Digital Advertising Market, Historic Market Growth, 2016 – 2021, Value ($ Billion)
11.17. India Digital Advertising Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Billion)
11.18. India Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)
11.19. India Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)
11.20. Japan Market
11.21. Japan Digital Advertising Market, Historic Market Growth, 2016 – 2021, Value ($ Billion)
11.22. Japan Digital Advertising Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Billion)
11.23. Japan Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)
11.24. Japan Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)
11.25. Australia Market
11.26. Australia Digital Advertising Market, Historic Market Growth, 2016 – 2021, Value ($ Billion)
11.27. Australia Digital Advertising Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Billion)
11.28. Australia Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)
11.29. Australia Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)
11.30. Indonesia Market
11.31. Indonesia Digital Advertising Market, Historic Market Growth, 2016 – 2021, Value ($ Billion)
11.32. Indonesia Digital Advertising Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Billion)
11.33. Indonesia Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)
11.34. Indonesia Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)
11.35. South Korea Market
11.36. South Korea Digital Advertising Market, Historic Market Growth, 2016 – 2021, Value ($ Billion)
11.37. South Korea Digital Advertising Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Billion)
11.38. South Korea Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)
11.39. South Korea Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)
12. Western Europe Market
12.1. Summary
12.2. Market Overview
12.2.1. Region Information
12.2.2. Market Information
12.2.3. Background Information
12.2.4. Government Initiatives
12.2.5. Regulations
12.2.6. Regulatory Bodies
12.2.7. Major Associations
12.2.8. Taxes Levied
12.2.9. Corporate Tax Structure
12.2.10. Investments
12.2.11. Major Companies
12.3. Western Europe Digital Advertising Market, Historic Market Growth, 2016 – 2021, Value ($ Billion)
12.4. Western Europe Digital Advertising Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Billion)
12.5. Western Europe Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)
12.6. Western Europe Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)
12.7. Western Europe Digital Advertising Market: Country Analysis
12.8. UK Market
12.9. UK Digital Advertising Market, Historic Market Growth, 2016 – 2021, Value ($ Billion)
12.10. UK Digital Advertising Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Billion)
12.11. UK Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)
12.12. UK Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)
12.13. Germany Market
12.14. Germany Digital Advertising Market, Historic Market Growth, 2016 – 2021, Value ($ Billion)
12.15. Germany Digital Advertising Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Billion)
12.16. Germany Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)
12.17. Germany Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)
12.18. France Market
12.19. France Digital Advertising Market, Historic Market Growth, 2016 – 2021, Value ($ Billion)
12.20. France Digital Advertising Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Billion)
12.21. France Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)
12.22. France Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)
13. Eastern Europe Market
13.1. Summary
13.2. Market Overview
13.2.1. Region Information
13.2.2. Market Information
13.2.3. Background Information
13.2.4. Government Initiatives
13.2.5. Regulations
13.2.6. Regulatory Bodies
13.2.7. Major Associations
13.2.8. Taxes Levied
13.2.9. Corporate Tax Structure
13.2.10. Investments
13.2.11. Major Companies
13.3. Eastern Europe Digital Advertising Market, Historic Market Growth, 2016 – 2021, Value ($ Billion)
13.4. Eastern Europe Digital Advertising Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Billion)
13.5. Eastern Europe Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)
13.6. Eastern Europe Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)
13.7. Eastern Europe Digital Advertising Market: Country Analysis
13.8. Russia Market
13.9. Russia Digital Advertising Market, Historic Market Growth, 2016 – 2021, Value ($ Billion)
13.10. Russia Digital Advertising Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Billion)
13.11. Russia Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)
13.12. Russia Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)
14. North America Market
14.1. Summary
14.2. Market Overview
14.2.1. Region Information
14.2.2. Market Information
14.2.3. Background Information
14.2.4. Government Initiatives
14.2.5. Regulations
14.2.6. Regulatory Bodies
14.2.7. Major Associations
14.2.8. Taxes Levied
14.2.9. Corporate Tax Structure
14.2.10. Investments
14.2.11. Major Companies
14.3. North America Digital Advertising Market, Historic Market Growth, 2016 – 2021, Value ($ Billion)
14.4. North America Digital Advertising Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Billion)
14.5. North America Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)
14.6. North America Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)
14.7. North America Digital Advertising Market: Country Analysis
14.8. USA Market
14.9. Summary
14.10. Market Overview
14.10.1. Country Information
14.10.2. Market Information
14.10.3. Background Information
14.10.4. Government Initiatives
14.10.5. Regulations
14.10.6. Regulatory Bodies
14.10.7. Major Associations
14.10.8. Taxes Levied
14.10.9. Corporate Tax Structure
14.10.10. Investments
14.10.11. Product Development
14.10.12. Major Companies
14.11. USA Digital Advertising Market, Historic Market Growth, 2016 – 2021, Value ($ Billion)
14.12. USA Digital Advertising Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Billion)
14.13. USA Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)
14.14. USA Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)
15. South America Market
15.1. Summary
15.2. Market Overview
15.2.1. Region Information
15.2.2. Market Information
15.2.3. Background Information
15.2.4. Government Initiatives
15.2.5. Regulatory Bodies
15.2.6. Major Associations
15.2.7. Taxes Levied
15.2.8. Corporate Tax Structure
15.2.9. Investments
15.2.10. Major Companies
15.3. South America Digital Advertising Market, Historic Market Growth, 2016 – 2021, Value ($ Billion)
15.4. South America Digital Advertising Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Billion)
15.5. South America Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)
15.6. South America Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)
15.7. South America Digital Advertising Market: Country Analysis
15.8. Brazil Market
15.9. Brazil Digital Advertising Market, Historic Market Growth, 2016 – 2021, Value ($ Billion)
15.10. Brazil Digital Advertising Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Billion)
15.11. Brazil Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)
15.12. Brazil Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)
16. Middle East Market
16.1. Summary
16.2. Market Overview
16.2.1. Region Information
16.2.2. Market Information
16.2.3. Background Information
16.2.4. Government Initiatives
16.2.5. Regulations
16.2.6. Regulatory Bodies
16.2.7. Major Associations
16.2.8. Taxes Levied
16.2.9. Corporate Tax Structure
16.2.10. Investments
16.2.11. Major Companies
16.3. Middle East Digital Advertising Market, Historic Market Growth, 2016 – 2021, Value ($ Billion)
16.4. Middle East Digital Advertising Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Billion)
16.5. Middle East Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)
16.6. Middle East Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)
17. Africa Market
17.1. Summary
17.2. Market Overview
17.2.1. Region Information
17.2.2. Market Information
17.2.3. Background Information
17.2.4. Government Initiatives
17.2.5. Regulations
17.2.6. Regulatory Bodies
17.2.7. Major Associations
17.2.8. Taxes Levied
17.2.9. Corporate Tax Structure
17.2.10. Investments
17.2.11. Major Companies
17.3. Africa Digital Advertising Market, Historic Market Growth, 2016 – 2021, Value ($ Billion)
17.4. Africa Digital Advertising Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Billion)
17.5. Africa Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)
17.6. Africa Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Billion)
18. Digital Advertising Market Competitive Landscape And Company Profiles
18.1. Company Profiles
18.2. Alphabet Inc. (Google)
18.2.1. Company Overview
18.2.2. Products And Services
18.2.3. Business Strategy
18.2.4. Financial Overview
18.3. Meta Platforms, Inc. (Facebook)
18.3.1. Company Overview
18.3.2. Products And Services
18.3.3. Business Strategy
18.3.4. Financial Overview
18.4. Amazon.com, Inc.
18.4.1. Company Overview
18.4.2. Products And Services
18.4.3. Business Strategy
18.4.4. Financial Overview
18.5. Microsoft Corporation
18.5.1. Company Overview
18.5.2. Products And Services
18.5.3. Business Strategy
18.5.4. Financial Overview
18.6. Alibaba Group Holding Limited
18.6.1. Company Overview
18.6.2. Products And Services
18.6.3. Business Strategy
18.6.4. Financial Overview
19. Key Mergers And Acquisitions In The Market
19.1. Entravision Communications Corporation Acquired MediaDonuts
19.2. Cardlytics Acquired Dosh
19.3. Bdo Usa Acquired Demandgen International
19.4. Cognizant Acquired Lev
19.5. Publicis Groupe Acquired Epsilon
19.6. LinkedIn Acquired Drawbridge
19.7. Microsoft Acquired X and r
19.8. Infosys Acquired Oddity
19.9. Zensar Acquired Indigo Slate
20. Global Digital Advertising Market Opportunities And Strategies
20.1. Global Digital Advertising Market In 2026 – Countries Offering Most New Opportunities
20.2. Global Digital Advertising Market In 2026 – Segments Offering Most New Opportunities
20.3. Global Digital Advertising Market In 2026 – Growth Strategies
20.3.1. Market Trend Based Strategies
20.3.2. Competitor Strategies
21. Digital Advertising Market, Conclusions And Recommendations
21.1. Conclusions
21.2. Recommendations
22. Appendix
22.1. Market Data Sources
22.2. Research Methodology
22.3. Currencies
22.4. The Business Research Company
22.5. Copyright and Disclaimer