Agencies SEO Services Global Market Report 2023 – By Service Type (Online Services, Offline Services), By Subscription (Monthly, Annually), By End Use Industry (Professional Services, IT Services, Ecommerce, Hospitality, Recreation, Real Estate, Other End Use Industries) – Market Size, Trends, And Global Forecast 2023-2032

Search engine optimization (SEO) refers to the process of how to make a website better so that it will appear more frequently when people search for goods or services. The main types of search engine optimization services are agency SEO services and freelancer SEO services. An SEO agency is a business that specializes in search engine optimization. It benefits companies by increasing their web visibility. The different organizations include small and medium enterprises (SMEs), large enterprises and are used by various sectors such as professional services, IT services, e-commerce, hospitality, recreation, real estate, others. The global search engine optimization services market is segmented - 1) By Type: Agencies SEO Services, Freelancer SEO Services 2) By Organization: Small and Medium Enterprises (SMES), Large Enterprises 3) By End-User Industry: Professional Services, IT Services, Ecommerce, Hospitality, Recreation, Real Estate, Other End-User Industries The global search engine optimization services market grew from $62.75 billion in 2022 to $74.76 billion in 2023 at a compound annual growth rate (CAGR) of 19.1%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The search engine optimization services market is expected to grow to $146.96 billion in 2027 at a CAGR of 18.4%. Rising penetration of mobile, tablet and other electronics and rising data consumption will drive the web content, search portals, and social media market. Rising sales of electronics lead to an increased number of people that own internet-accessible devices and increasing access to digital platforms. For example, the average time spent on the internet by each person in the US is increased to 282 minutes per day in 2021, giving companies the opportunity to generate more revenue per user. This rising average internet use is expected to drive the search engine optimization services market. Major companies in the search engine optimization services market include Axel Springer SE, Google, Bing, Baidu, Ask, and Yahoo. Government regulations may restrain the search engine optimization market’s growth. For instance, the concept of net neutrality means internet service providers (ISPs) cannot block content based on its source or destination discriminate against certain applications (such as BitTorrent), or impose special access fees that would make it harder for small websites to reach their users. Regulations such as net neutrality arguably stop the market from acting freely and give preferential treatment to websites that pay internet service providers. The competition for search traffic is significant amongst major players like Google, Yahoo, and Bing. Strategic partnerships are seen amongst the major competitors, contributing a large share to their revenues. For instance, Apple uses Google as its default search engine which has contributed as much as $8.8 billion to the annual revenues of Google, and Yahoo switched to Microsoft Bing. Asia-Pacific was the largest region in the search engine optimization services market in 2022. Africa is expected to be the fastest growing region in the forecast period. The regions covered in the search engine optimization services report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the social media market report are Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Czech Republic, Denmark, Egypt, Finland, France, Germany, Hong Kong, India, Indonesia, Ireland, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Nigeria, Norway, Peru, Philippines, Poland, Portugal, Romania, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Thailand, Turkey, UAE, UK, USA, Venezuela, Vietnam. The search engine optimization services market includes revenues earned by entities by offering services such as advisory services for businesses to optimize their websites. Search engine optimization companies advise their clients in optimizing their websites and their content to enhance the websites’ visibility in search results. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The search engine optimization services market research report is one of a series of new reports from The Business Research Company that provides search engine optimization services market statistics, including search engine optimization services industry global market size, regional shares, competitors with a search engine optimization services market share, detailed search engine optimization services market segments, search engine optimization services market trends and opportunities, and any further data you may need to thrive in the search engine optimization services industry. This search engine optimization services market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The freelancers’ SEO services refers to search engine optimization services provided by freelancers or independent contract workers for businesses. These freelancers are a non-permanent workforce who charges their clients based on man-hours, results-based, and click-based among many other models. The main types of freelancers’ SEO services are on-page SEO, off-page SEO, technical SEO, and others. On-page SEO is the process of optimizing the content of web pages for search engines and users. On-page SEO practices commonly used include optimizing title tags, content, internal links, and URLs. The services are used by large enterprises, small and mid-sized enterprises (SMEs). The global freelancer seo services market is segmented - 1) By Type: On Page SEO, Off Page SEO, Technical SEO, Other Types 2) By Application: Large Enterprises, Small And Mid-Sized Enterprises (SMEs) 3) By End User: Professional Services, IT Services, Ecommerce, Hospitality, Recreation, Real Estate, Other End Users The global freelancer seo services market size will grow from $11.85 billion in 2022 to $14.12 billion in 2023 at a compound annual growth rate (CAGR) of 19.2%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of the global freelancer seo services is expected to grow to $27.78 billion in 2027 at a CAGR of 18.4%. Increasing internet penetration across the globe is expected to boost the freelancer SEO services market during the forecast period. An increase in internet penetration in day-to-day life resulted in to increase in various kinds of digital activity. As the internet becomes more important as a marketing tool for businesses, SEO is one of the most effective ways to attract more traffic to a website. E-commerce activity is highly influenced through a web search and 81% of people search online for a product or service. For instance, in 2020, the COVID-19 pandemic has surged internet use by 50% to 70% as millions of people are going online for entertainment, online shopping, and other activities. In July 2020, more than 4.57 billion (60% of the global population) people globally were active internet users. In the twelve months to July 2020, 346 million new users came online which is equivalent to an increase of almost 950,000 new users each day. As SEO is the best way to increase the chances of a product or service being on priority, increased internet penetration is one of the major drivers for the growth of the freelancer SEO services market. Major players in the freelancers’ SEO services market are Searchbloom, NextLeft, SmartSites, SEOBABA, OMR Digital, Reputation BUILDUP, Dcloud Solutions, SeoRankExpert Digital Agency, SEO Climber, Boston SEO Services, DigiVisi, Kbos2hm, Peak Websites, Kanoobi Media, Mr. Technique Inc., Digital Ducats Inc., and Lockedown Design & SEO. Many companies are hiring an in-house SEO team to cater to the unique needs of the organization and this is expected to hinder the growth of freelancers’ SEO services market. As the size of the organization grows, it is obligatory that the company create an in-house SEO team and streamline the process. In-house SEO team ensures cost-saving, the faster turnaround time for campaigns and considers brand objective, data security, quality of resources as well. It also allows control of the control on the output. According to the In-house Agency Forum’s (IHAF) productivity and the pandemic report, since 2019, in-house agencies have seen a 7% increase in overall growth. Additionally, there are online SEO tools that help anyone to optimize the search, avoiding the need to consult a third-party search engine optimization services provider. The increase in in-house teams and availability of SEO online impact the growth of freelancers’ SEO services market negatively. Voice search is a growing trend in freelancers’ SEO services market as they are gaining popularity in day-to-day life. The increased use of smartphones and smart speakers has greatly increased the potential for voice searches. According to research, voice search is at least used once daily by about 59% among 18 - 24 age group, 65% of 25 to 49-year-old customers, while 57% of people over 50 age group uses it daily. Voice searching behavior declines markedly in the 55+ age group and is higher in younger age groups. According to the latest data from the Global Web Index via Datareportal, this is now a common behavior with an average of 45% using voice commands or voice search. 60% of Indians followed by 56% of Indonesians and 55% of Chinese internet users aged between 16 and 64 are using a voice interface every month over devices like mobile, desktop, tablet, and more. Voice assistants are used as an interesting innovation as virtual assistants are becoming better and better at understanding the natural speech patterns of customers. Asia-Pacific was the largest reegion in the freelancers’ SEO services market in 2022. Middle East is expected to be the fastest-growing region in the forecast period. The regions covered in the freelancers’ SEO services report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the freelancers’ SEO services market are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK and USA. The freelancers’ SEO services market includes revenues earned by entities by content SEO, local SEO, mobile SEO and eCommerce SEO. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The freelancers’ SEO services market research report is one of a series of new reports from The Business Research Company that provides freelancers’ SEO services market statistics, including freelancers’ SEO services industry global market size, regional shares, competitors with a freelancers’ SEO services market share, detailed freelancers’ SEO services market segments, market trends and opportunities, and any further data you may need to thrive in the freelancers’ SEO services industry. This freelancers’ SEO services market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Media is the means or communication tool through which information, educational, entertainment, data, or promotional messages are disseminated. The main types of media are tv and radio broadcasting, film and music, information services, web content, search portals, social media, print media, cable, and other subscription programming. Print media refers to paper publications that are being circulated in the form of physical editions of books, magazines, journals, and newsletters. The different revenue models include subscription, advertisement, sponsorship, others and involve various applications such as wired, wireless. The global media market is segmented - 1) By Type: TV And Radio Broadcasting, Film And Music, Information Services, Web Content, Search Portals And Social Media, Print Media, Cable and Other Subscription Programming 2) By Revenue Model: Subscription, Advertisement, Sponsorship, Other Revenue Models 3) By Application: Wired, Wireless Subsegments Covered: Radio Broadcasting, Television Broadcasting, Music Recording, Film And Video, News Syndicates, Libraries And Archives, All Other Information Services, Social Media, Internet Search Portals, Digital Publishing And Content Streaming, Search Engine Optimization Services, Directory, Mailing List, And Other Publishers, Book Publishers, Newspaper & Magazines Publishers The global media market size grew from $2,195.19 billion in 2022 to $2,371.64 billion in 2023 at a compound annual growth rate (CAGR) of 8.0%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of global media is expected to grow to $3,200.17 billion in 2027 at a CAGR of 7.8%. Virtual reality (VR) is increasingly being adopted by the TV and radio broadcasting industry to create a potential impact on audiences. Live events such as sports and music are expected to boost the demand for VR adoption during the forecast period, by helping audiences to connect with major events through a dynamic environment. For example, NextVR, a virtual reality platform for delivering live content, streamed Daytona 500 and a democratic debate. It also partnered with an events company Live Nation to broadcast live music to music fans worldwide. The rise in demand for VR content is expected to drive the growth of the media market going forward. Major companies in the media market include Google, Facebook Inc., AT&T Inc., Netflix Inc., The Walt Disney Company, Apple, Tencent Holdings Co Ltd., CBS Corporation, Charter Communications Inc., and Sony Corp. The outbreak of COVID-19 disease (COVID-19) has acted as a significant restraint on some of the media markets in 2020 as businesses were disrupted due to lockdowns imposed by governments globally. COVID-19 is an infectious disease with flu-like symptoms including fever, cough, and difficulty in breathing. The virus was first identified in 2019 in Wuhan, Hubei province of the People’s Republic of China, and spread globally including Western Europe, North America, and Asia. Steps by national governments to contain the transmission have resulted in a decline in economic activity and restricted movement of goods and services with countries entering a state of 'lock down'. The outbreak had a negative impact on businesses throughout 2020 and into 2021. However, many media markets have been unaffected or benefited from this as they transmit their content remotely through digital channels. It is expected that the media market will recover from the shock across the forecast period as it is a 'black swan event and not related to ongoing or fundamental weaknesses in the market or the global economy Autonomous drones are becoming popular among mainstream and indie film and video makers as they enhance film viewing experience cost-effective, lightweight, and reduce risks associated with cranes and cable cams during filmmaking. Autonomous drones are flying gadgets equipped with multiple rotors, a built-in high-resolution camera, and algorithms for capturing videos and pictures. It offers a 360-degree experiential recording experience with minimum human intervention. They are used to capture aerial shots, taking footage and images without having a cameraman on an actual helicopter. For instance, Major companies offering autonomous drones are DJI, Parrot, Yuneec, Kespry, Insitu, and EHANG. North America was the largest region in the media market share in 2022. Africa is expected to be the fastest growing region in the forecast period. The regions covered in the global media market analysis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the media market report are Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Czech Republic, Denmark, Egypt, Finland, France, Germany, Hong Kong, India, Indonesia, Ireland, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Nigeria, Norway, Peru, Philippines, Poland, Portugal, Romania, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Thailand, Turkey, UAE, UK, USA, Venezuela, Vietnam. The media market includes revenues earned by entities by offering television and radio programs, motion pictures, and commercials, along with video and audio recordings, games, and publications. Examples of revenues are license fees, subscriptions, and payments for advertising. The market value includes the value of related goods sold by the service provider or included within the service offering. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The media market research report is one of a series of new reports from The Business Research Company that provides media market statistics, including media industry global market size, regional shares, competitors with a media market share, detailed media market segments, market trends and opportunities, and any further data you may need to thrive in the media industry. This media market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

An internet search portal refers to a specifically created website that frequently functions as the only point of entry for information. The main website types of internet search portals are operating websites, internet search websites, and others. Internet search websites are used to enter a query in a search engine that yields both paid and organic results. The internet search portals are distributed through offline, online channels and are used for personal and commercial applications. The global internet search portals market is segmented - 1) By Website: Operating Websites, Internet Search Websites, Other Websites 2) By Application: Personal, Commercial 3) By Distribution Channel: Online, Offline The global internet search portals market size will grow from $222.19 billion in 2022 to $256.57 billion in 2023 at a compound annual growth rate (CAGR) of 15.5%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The internet search portals industry size is expected to grow from $443.17 billion in 2027 at a CAGR of 14.6%. Rising mobile internet utilization is expected to fuel the market growth of the internet search portals market during the forecast period. Mobile devices are gaining importance for accessing the internet over desktop computers due to the ease of use and portability that mobile devices offer to consumers. According to the World Advertising Research Center (WARC), 2 billion people currently access the internet via only their smartphone, which equates to 51% of the global base of 3.9 mobile users. In 2020, US adults spent an estimated 470 minutes (seven hours and 50 minutes) per day with digital media. In August 2022, according to Oberlo, 59.4% of all the web traffic came through mobile phones.. With improving mobile technology about 58% of 18-29 years old and 47% of 30-49 years old of the US access internet using their smartphones. Thus, increasing mobile internet utilization is expected to increase online traffic and thereby will drive the growth of internet search portals market . Major players in the internet search portals market are Google, Baidu, Inc., Softbank Group Corp., Naspers, Naver Corporation, Yandex N.V., Sogou, Inc., and Mail.Ru Group. Increasing antitrust and privacy issues with online search are expected to hinder the market growth of the internet search portals. Search portals collect and use information such as IP address, location status, and other data from the user’s history and sell the information to advertisers for delivering targeted ads and more. Unfair practices of internet search portals result in the dominance of the market with few players and reduce the market share of other opponents. According to Cybersecurity Awareness Month 2021 report by Cybersecurity and Infrastructure Security Agency (CISA), in 2021, 72% of the American were skeptical about their privacy online and believed that their activity was being tracked. Data breach costs rose from USD 3.86 million to USD 4.24 million in 2021. Thus, increasing antitrust and privacy issues with online search portals are expected to hinder the internet search portals market. Joint ventures between online portals and new publishers are trending within the internet search portal market as news consumers are preferring online, mobile news over print news media. News publishers are suffering a deep decline in revenues with global digitalization and are facing challenges for survival. With this, conflicts between new publishers and online portals are also intensifying. According to a digital news report published in 2020, about 77% of South Korean newsreaders have access to online news portals and an average of 30% in 36 other countries. In April 2021, Lumina Datamatics and Gutenberg Technology announced strategic partnership to launch a new solution for managing knowledge and content operations. In this digital era, it is apparent that online platforms will replace people's print news consumption which is resulting in joint ventures, partnerships, and collaborations between online portals and news publishers that is trending currently within the market. In September 2021, Apollo Global Management, a US-based global private equity firm, acquired Yahoo from Verizon for $5 billion. The acquisition is aimed at giving a new direction to Yahoo and regain market share. Yahoo is an American technology company and a search portal. Asia-Pacific was the largest region in the internet search portals market in 2022. Africa is expected to be the fastest growing region in the global internet search portals market share during the forecast period. The regions covered in the internet search portals market analysis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the internet search portals market are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, and USA. The internet search portals market includes revenues earned by entities by operating websites that provide a search engine to generate and maintain extensive databases of internet addresses and content in an easily searchable format. This industry includes internet search websites and covers other additional Internet services internet search portals offer such as e-mail, connections to other websites, auctions, news, other limited content and serves as a home base for internet users. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The internet search portals market research report is one of a series of new reports from The Business Research Company that provides internet search portals market statistics, including internet search portals industry global market size, regional shares, competitors with a internet search portals market share, detailed internet search portals market segments, market trends and opportunities, and any further data you may need to thrive in the internet search portals industry. This internet search portals market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Public relations are the process of organizing and disseminating information from a person or organization to the appropriate public or target audience in an effort to change that audience's view. Public relations help a business create, organize, and measure the effectiveness of its public relations tactics over time. The main types of public relations are private PR firms and public PR firms. A public relations firm seeks to sway public opinion about a company's products or services. The different mediums include events, social media, influencer marketing, company websites, TV, print, and others, and are used by various industries, including consumer goods and retail, BFSI, government and public sector, telecom, IT, healthcare, media, and entertainment. The global public relations market is segmented - 1) By Medium: Events, Social Media, Influencer Marketing, Company Websites, TV, Print, Other Mediums 2) By End User: Consumer Goods and Retail, BFSI, Government and Public Sector, Telecom, IT, HealthCare, Media, Entertainment 3) By Type: Private PR firms, Public PR firms The global public relations market size will grow from $100.39 billion in 2022 to $107.05 billion in 2023 at a compound annual growth rate (CAGR) of 6.6%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of the global public relations is expected to grow to $133.82 billion in 2027 at a CAGR of 5.7%. The rising need to gain a competitive advantage is driving the public relations market. Public relations can unite all functions with a single vision as per the mission of the organization. A well-made, integrated PR plan can connect customers and clients with the organization and create a competitive advantage for organizations. It helps to attract attention and raise visibility for the product or service. In a PR Campaign, beverages brand Tropicana set out to show that even a small 150ml glass of Tropicana orange juice provides 60 percent of the daily Vitamin C. They set up an interactive billboard in London and showed an animated character, Little Glass, who discussed the health benefits of Vitamin C and orange juice, specifically Tropicana, and Tropicana representatives gave away 150ml glasses of orange juice. A research report in The Telegraph following the campaign showed that 88% of respondents said the campaign drove them to buy Tropicana more often, and 100% of the respondents said that they had come away from the campaign believing Tropicana was worth paying more for. Major players in the public relations market are IPG, Publicis, Omnicom, WPP, Prezly, Business Wire, Havas PR, MWWPR, Mikhailov & Partners, and DJE. Stringent data collection regulations such as GDPR (General Data Protection Regulation) have proven to be a restraint on the market. These regulations strengthen the data protection and privacy of a country’s citizens regardless of where they live or work. For instance, companies that collect personal information from EU customers, receive web traffic from the EU or do business with EU citizens fall under the ambit of GDPR. GDPR helps customers be aware of the type of data being collected and thus opt-out or decline to opt-in. The market for PR focuses heavily on the collection, storage, and use of personal information for media relations. The data must be collected more cautiously and individuals have the option to not provide their personal information, which could restrain for the public relations market . Public relations (PR) companies are increasingly investing in digital PR in the digital medium. Programmatic PR refers to the automation of advertising. The increasing volume of global digital communications has led to handing over the manual tasks to artificial intelligence. Programmatic PR increases transparency and control and is more efficient as it has better targeting capabilities for audiences. The area of reach is also greater in programmatic PR. For instance, Accenture Interactive's entry into the ad-buying world will incorporate the planning, buying, and management of programmatic advertisement campaigns. It will also help brands develop a strategy for attacking programmatic buying. These technological advances will help PR and drive the public relations market further. Globally, governments have enforced data protection laws in order to bring enforcement actions to protect consumers against unfair practices. For instance, the General Data Protection Regulation (GDPR) in the European Union protects the personal data of individuals in the EU. For PR companies to ensure compliance with GDPR, they must publish a data protection policy that explains the kind of data they hold, what they do with it, and with whom they share it. The policy should also explain how subject access requests, such as requests to reveal, change, or delete data, are handled and give an overview of how they intend to keep the data secure. These are referred to as a "privacy notice" or "policy." Also, a regular review is required to ensure that the IT systems and internal security processes are updated to current good practice. In April 2021, MikeWorldWide, a US-based integrated public relations company, acquired Chameleon for undisclosed amount. This acquisition of Chameleon brings its expertise in technology and B2B communications to MWW's UK presence, that would create one of the country's largest technology firms. In addition to almost 30 PR, content, and digital professionals, the combined entity is among the top five B2B and top fifteen technology firms in the UK. Chameleon is UK-based technology public relations market consultancy. North America was the largest region in the public relations market in 2022. Western Europe was the second largest region in the global public relations market share. The regions covered in the global public relations market analysis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the public relations market are Brazil, China, France, Germany, India, Indonesia, Japan, South Korea, Russia, UK, USA, and Australia. The public relations market consists of revenue earned by entities by involving services such as managing, designing and implementing communication between an organization and its customers. Activities of PR firms aims to promote the image of their clients and encourages favorable relations between the client and its stakeholders, such as consumers, government, general public, employees and investors. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for specified geography are consumption values – that is, they are revenues generated by organizations in the specified geography within the specified market, irrespective of where they are produced. It does not include revenues from resales either further along the supply chain or as part of other products. The public relations market research report is one of a series of new reports from the 2019 arch Company that provides public relations market statistics, including public relations industry global market size, regional shares, competitors with a public relations market share, detailed public relations market segments, market trends and opportunities, and any further data you may need to thrive in the public relations industry. This public relations market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future state of the industry.

Web content refers to the written, visual, or auditory material that users encounter while using websites. A search portal refers to a web directory, a search tool, and other helpful functions like file storage, gaming, email, and ecommerce directories. Social media is a computer-based technology that makes it possible to share concepts, ideas, and knowledge through online groups and networks. The main types of web content, search portals, and social media are social media, internet search portals, digital publishing, content streaming, and search engine optimization services. Social media refers to a computer-based technology that will facilitate sharing of ideas, thoughts, and information through virtual networks and communities. The different deployment types include on-premises, cloud and involve various organization services such as large enterprises, small and medium-sized enterprises (SMEs). The global web content, search portals and social media market is segmented - 1) By Type: Social Media, Internet Search Portals, Digital Publishing And Content Streaming, Search Engine Optimization Services 2) By Deployment Mode: On-premises, Cloud 3) By Organization Size: Large Enterprises, Small and Medium-sized Enterprises (SMEs) Subsegments Covered: Social Media Advertisement, Social Media Subscription Content Streaming, Digital Publishing, Agencies SEO Services, Freelancer SEO Services The global web content, search portals and social media market size grew from $641.55 billion in 2022 to $747 billion in 2023 at a compound annual growth rate (CAGR) of 16.4%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of web content, search portals and social media is expected to grow to $1316.8 billion in 2027 at a CAGR of 15.2%. Rising penetration of mobile, tablet and other electronics and rising data consumption will drive the web content, search portals, SEO services, and social media market. An increase in sales of internet-accessible electronic devices such as smartphones and tablets lead to an increase in the consumption of digital content. For example, the total number of smartphone devices across the world reached 6 billion in 2020, that is eight people out of 10 owned a smartphone in 2020, eventually driving the revenues of web content, search portals, SEO services, and social media companies. This increasing use of smartphones is expected to increase internet usage, hence driving the growth of web content, search portals, SEO services, and social media market. Major companies in the web content, search portals, and social media market include Google, Facebook, Tencent, Baidu, and Netflix. The outbreak of COVID-19 disease (COVID-19) has acted as a significant restraint on some of the web content, search portals, and social media markets in 2020 as businesses were disrupted due to lockdowns imposed by governments globally. COVID-19 is an infectious disease with flu-like symptoms including fever, cough, and difficulty in breathing. The virus was first identified in 2019 in Wuhan, Hubei province of the People’s Republic of China, and spread globally including Western Europe, North America, and Asia. Steps by national governments to contain the transmission have resulted in a decline in economic activity and restricted movement of goods and services with countries entering a state of 'lock down'. The outbreak had a negative impact on businesses throughout 2020 and into 2021. However, many media markets have been unaffected or benefited from this as they transmit their content remotely through digital channels. It is expected that the web content, search portals, and social media market will recover from the shock across the forecast period as it is a 'black swan event and not related to ongoing or fundamental weaknesses in the market or the global economy. Companies in the digital publishing and content streaming market are developing Progressive Web Applications (PWAs) to drive user engagement and revenues. PWAs are applications within a web browser, displayed as a website. PWAs enable developers to develop a single app that can work across all platforms and devices, leading to significant savings in the time and effort taken for app development. PWAs help web content publishing companies to maximize reach, increase the level of user engagement, and provide a unified customer experience. For example, Flutter, supported and developed by Google, is the latest framework used for developing mobile applications for operating systems such as iOS and Android. PWAs developed by Washington Post, an American news publishing company, have resulted in increasing the rate of user engagement by as much as five times. Asia-Pacific was the largest region in the web content, search portals, and social media market share in 2022. Middle East is expected to be the fastest growing region in the forecast period. The regions covered in the web content, search portals, SEO services, and social media market analysis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the web content, search portals, and social media market report are Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Czech Republic, Denmark, Egypt, Finland, France, Germany, Hong Kong, India, Indonesia, Ireland, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Nigeria, Norway, Peru, Philippines, Poland, Portugal, Romania, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Thailand, Turkey, UAE, UK, USA, Venezuela, Vietnam. The web content, search portals and social media market includes revenues earned by entities by offering services like enabling customers to interact, creating and sharing content and information including pictures, video and audio files. This market includes revenues from sales from advertisement and other services offered on social media platforms. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The web content, search portals, SEO services, and social media market research report is one of a series of new reports from The Business Research Company that provides web content, search portals, SEO services, and social media market statistics, including Open banking industry global market size, regional shares, competitors with a web content, search portals, SEO services, and social media market share, detailed web content, search portals, SEO services, and social media market segments, market trends and opportunities, and any further data you may need to thrive in the web content, search portals, SEO services, and social media industry. This web content, search portals, SEO services, and social media market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Search Engine Optimization Services Market Definition

The search engine optimization (SEO) services market consists of the revenues generated from sales of SEO advisory services by entities (organizations, sole traders or partnerships) that provide advisory services for businesses to optimize their websites. Search engine optimization companies advise their clients in optimizing their websites and their content to enhance the websites’ visibility in search results. SEO is the process of improving websites to increase their visibility when individuals search for products or services related to a specific business in search engines such as Google, Bing, and others. The better visibility of pages in search results, the more likely they are to garner attention and attract both prospective and existing customers to businesses.

Cybersecurity is the protection of Internet-connected systems against cyber threats such as hardware, software, and data. The main solutions of cybersecurity are network security, cloud application security, end-point security, secure web gateway, internet security and others. Network security is a set of technologies that protects the usability and integrity of a company's infrastructure by preventing a wide range of potential threats from entering or spreading within a network. The software is deployed through cloud and on-premises mode by small and medium enterprise, large enterprise. The various end users include BFSI, IT and telecommunications, retail, healthcare, government, manufacturing, travel and transportation, energy and utilities, among others. The global cybersecurity market is segmented - 1) By Solution: Network Security, Cloud Application Security, End-point Security, Secure Web Gateway, Internet Security, Other Solutions 2) By Enterprise Size: Small & Medium Enterprise, Large Enterprise 3) By Deployment Type: Cloud, On Premises 4) By End-Use: BFSI, IT & Telecommunications, Retail, Healthcare, Government, Manufacturing, Travel and Transportation, Energy and Utilities, Other End-Uses The global cybersecurity market size will grow from $201.33 billion in 2022 to $223.7 billion in 2023 at a compound annual growth rate (CAGR) of 11.1%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of global cybersecurity is expected to grow to $338.84 billion in 2027 at a CAGR of 10.9%. The rising scale of cyber threats is generating higher demand for cybersecurity solutions. Cyberattacks on individuals, companies, and governmental organizations are increasing and resulting in huge financial losses. For example, according to Infosecurity Magazine, a Canadian online magazine serving information security community, 108.9 million internet user accounts were breached in the third quarter of 2022, with a 70% increase over the previous quarter. Therefore, rising spending on cybersecurity solutions attributing to the increasing threat of cyberattacks is projected to propel the revenues for the cybersecurity market during the forecast period. Major players in the cybersecurity market are AVG Technologies NV, Check Point Software Technologies, Cisco Systems, CyberArk, F5 Networks, FireEye, Forcepoint, Fortinet, F-Secure, IBM Corporation, Imperva, Juniper Networks, McAfee, Micro Focus, Microsoft, Oracle, Palo Alto Networks, Proofpoint, Qualys, Rapid7, RSA Security, Sophos, Splunk, Symantec and Trend Micro. The increasing use of unlicensed or pirated software is a significant threat to the cybersecurity market. Pirate software refers to the unauthorized copy of the software, which is a replica of the original software. Internet-based piracy of software and solutions is an emerging issue for the industry. According to the BSA global software survey published, despite the 2% drop in the pirated software installation rates, the unlicensed software was being installed at alarming rates, accounting for 37% of software installed on personal computers. The organizations purchasing unlicensed software packages and a computer with pirated software installed can impede the growth of the bottom line and induce unprecedented security risk. Thus, this high rate of software piracy is hindering the growth of the cybersecurity market. Increasing government investments in cybersecurity solutions is a major trend shaping the growth of the cybersecurity industry. For instance, in September 2022, the Department of Homeland Security (DHS), a US federal executive department responsible for public security launched a $1 billion investment to fund its first-ever cyber grant program customized especially for state, local and territorial governments across the country. This will aid governments to address cybersecurity risks such as identifying key vulnerabilities, eliminating threats and bolstering critical infrastructure. Thus, increasing investments by the governments globally are likely to create large avenues for expansion for the players operating in the cybersecurity market over the forthcoming years. In October 2022, KnowBe4 agreed to be acquired by Vista Equity Partners, an American investment firm for $4.6 billion. The acquisition enables KnowBe4 to have additional resources and support from Vista for its next phase of development. KnowBe4 is a US-based cybersecurity company. Asia-Pacific was the largest region in the cybersecurity market in 2022. North America was the second largest region in the cybersecurity market report. The regions covered in the cybersecurity analysis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the cybersecurity market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK and USA. The cybersecurity market includes revenues earned by entities by offering software for protecting the network, computers, mobile devices, hardware, electronic systems and data from digital or malicious attacks. It is also known as electronic information security and information technology security. Values in this market are factory gate values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The cybersecurity market research report is one of a series of new reports from The Business Research Company that provides cybersecurity market statistics, including cybersecurity industry global market size, regional shares, competitors with a cybersecurity market share, detailed cybersecurity market segments, market trends and opportunities, and any further data you may need to thrive in the cybersecurity industry. This cybersecurity market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.