Search Engine Optimization Services Market 2022 - By Type Of Entity (Agencies SEO Services, Freelancers SEO Services), By Size Of Client Firm (Small and Medium Enterprises (SMEs), Large Enterprises), By End-User (Professional Services, IT Services, Ecommerce, Hospitality, Recreation, Real Estate), And By Region, Opportunities And Strategies – Global Forecast To 2030

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Search Engine Optimization Services Market Definition

The search engine optimization (SEO) services market consists of the revenues generated from sales of SEO advisory services by entities (organizations, sole traders or partnerships) that provide advisory services for businesses to optimize their websites. Search engine optimization companies advise their clients in optimizing their websites and their content to enhance the websites’ visibility in search results.

SEO is the process of improving websites to increase their visibility when individuals search for products or services related to a specific business in search engines such as Google, Bing, and others. The better visibility of pages in search results, the more likely they are to garner attention and attract both prospective and existing customers to businesses.

Search Engine Optimization Services Market Size

The global search engine optimization services market reached a value of nearly $46,656.2 million in 2020, having increased at a compound annual growth rate (CAGR) of 16.7% since 2015. The search engine optimization services market is expected to grow from $46,656.2 million in 2020 to $103,236.2 million in 2025 at a rate of 17.2%. The search engine optimization services market is then expected to grow at a CAGR of 16.1% from 2025 and reach $217,846.0 million in 2030.  

Growth in the historic period in the search engine optimization services market resulted from growth in digital media consumption, rise in penetration of smartphones and internet services, digital empowerment of older generations, and favorable government initiatives. The search engine optimization services market was restrained by user protection law, low education levels in emerging economies, and introduction of digital tax.

Going forward the increase in digital advertising revenues, emergence of affordable internet in developing countries, growing digital native population, and increase in social media usage. Factors that could hinder the growth of the market in the future include continuous unique content requirement by SEO providers, and rising in-house team and online SEO tools.

Search Engine Optimization Services Market Drivers

The key drivers of the search engine optimization services market include:

Digital Advertising Revenues Increasing

Digital advertising is soon projected to overtake traditional forms of advertising including print, television, radio, movies, and outdoor. As consumer viewing continues to move away from traditional networks towards digital alternatives, advertisers are turning to digital advertising to reach the desired demographic segments, thus driving the demand for SEO services to improve website visibility to capture web traffic. Mobile internet advertising is another growing source fueled by the increasing use of smartphones. According to the report of the Interactive Advertising Bureau (IAB), digital advertisement spend accelerates 49% in the first half of 2021 and it is expected to hit £10.5 billion (US$ 12.17 billion).  Advertisers are increasingly valuing deep engagement, and this is translating to migration of advertising spend from traditional to digital platforms, thus supporting the growth of the search engine optimization services market in the forecast period.

Search Engine Optimization Services Market Restraints

The key restraints on the search engine optimization services market include:

Rising In-house Team And Online SEO Tools

Many companies are hiring an in-house SEO team to cater to the unique needs of the organization. As the size of the organization grows, it is obligatory that the company create an in-house SEO team and streamline the process. In-house SEO team ensures cost-saving, the faster turnaround time for campaigns and considers brand objective, data security, quality of resources as well. It also allows control on control of the output. There has been a vast increase in demand for marketers with social skills, with paid social media rising in demand by 116.4%.  Additionally, there are online SEO tools that help anyone to optimize the search, avoiding the need to consult a third-party search engine optimization services provider. The increase in in-house teams and availability of SEO online hinders the growth of the search engine optimization services market.

Search Engine Optimization Services Market Trends

Major trends influencing the search engine optimization services market include:

Use Of Rich And Featured Snippets

SEO service providers are advising their customers to use rich snippets to improve the ranking of web pages in search results. A snippet is a result displayed by search engines on the results page in response to a query made by the users. Rich snippets show additional information (image or text) in the snippet, helping the user to select the more relevant result. Rich snippets increase the click-through rate (the ratio of users who click on a specific link to the number of total users who visit a web page), thereby increasing the traffic and the ranking of a web page.  4 out of 5 websites with this type of content may be able to get an INSTANT bump in their search traffic.  Page results with rich snippets look much better compared to those lacking the additional features, thus increasing the likelihood of users clicking on the former — a 30% increase.  Featured snippets are short snippets of texts that quickly answer the searcher’s query and are featured on the top of Google’s Search Engine Ranking Page (SERP). They show a chunk of information about the relevant search. Scoring a featured snippet is a way to get on the first page of the search results. They also help us to gain traffic from fellow competitors. Google introduced featured snippets in 2014. There are different formats of Featured snippets; definitions, tables, steps, and lists. Some of the most popular domains that have earned featured snippets are; Youtube, Reddit, Quora, Amazon, Healthline, WebMD, and Fandom.

Voice Search

Companies in the SEO service market are focusing on voice search for the more simplified online search. When multi-taskers are searching for anything on the website, they are working simultaneously on other things as well, thus the voice search on their mobile phones using tools such as Google Assistant, Apple’s Siri, and Amazon’s Alexa.  The Mobile Voice Study by the Mountain View, CA, provider of search, online-advertising technologies, and other Internet products and services found that 55% of teens aged 13-18 use voice search every day, while 56% of adults said using voice search makes them feel tech-savvy.  The post-pandemic world is moving towards touchless user interface (UI) and ‘voice’ is playing a key role in enabling smarter brand-to-consumer engagement. Humanized interactive experiences in Voice AI are driving unbelievable value for businesses. Voice search queries in India are currently growing at 270% per year, and over 82% of smartphone users in India are using voice-activated technology.  27% of the global population is using voice search, 70% of voice searches were done using simple conversational language. Google speech recognition technology has 95% accuracy when English is used as the language.

Opportunities And Recommendations In The Search Engine Optimization Services Market

Opportunities –The top opportunities in the search engine optimization services market segmented by type of entity of entity will arise in the agencies segment, which will gain $45,781.1 million of global annual sales by 2025. The top opportunities in the search engine optimization services market segmented by size of client firm will arise in the small and medium enterprises (SMES) segment, which will gain $40,556.7 million of global annual sales by 2025. The top opportunities in the search engine optimization services market segmented by end-use industry will arise in the professional services segment, which will gain $22,020.7 million of global annual sales by 2025. The search engine optimization services market size will gain the most in the USA at $14,206.6 million.

Recommendations-To take advantage of the opportunities, The Business Research Company recommends the search engine optimization services companies to use of rich and featured snippets, focus on visual content, focus on mobile optimization, focus on extensive keyword research, focus on expanding through collaborations, provide a subscription revenue model, offer value-based pricing, leverage technology to maximize reach, focus on post purchase services, and focus on fast-growing end-use industries.

Search Engine Optimization Services Market Segmentation

The search engine optimization services market is segmented by type of entity, by size of client firm, by end-use industry.
By Type Of Entity -
The search engine optimization services market is segmented by type of entity into
    • a) Agencies SEO Services
    • b) Freelancers SEO Services
The agencies market was the largest segment of the search engine optimization services market segmented by type of entity of entity, accounting for 81.1% of the total in 2020. Going forward, the freelancers’ segment is expected to be the fastest growing segment in the search engine optimization services market segmented by type of entity of entity, at a CAGR of 17.4% during 2020-2025.
By Size Of Client Firm –
The search engine optimization services market is segmented by size of client firm into
    • a) Small and Medium Enterprises (SMEs)
    • b) Large Enterprises
The small and medium enterprises (SMES) market was the largest segment of the search engine optimization services market segmented by size of client firm, accounting for 71.6% of the total in 2020. Going forward, the small and medium enterprises (SMES) segment is expected to be the fastest growing segment in the search engine optimization services market segmented by size of client firm, at a CAGR of 17.23% during 2020-2025.
By End-User –
The search engine optimization services market is segmented by end-user into
    • a) Professional Services
    • b) IT Services
    • c) Ecommerce
    • d) Hospitality
    • e) Recreation
    • f) Real Estate
    • g) Others
The professional services market was the largest segment of the search engine optimization services market segmented by end-use industry, accounting for 42.4% of the total in 2020. Going forward, the Ecommerce segment is expected to be the fastest growing segment in the search engine optimization services market segmented by end-use industry, at a CAGR of 20.1% during 2020-2025.
By Geography- The search engine optimization services market is segmented by geography into
      o Asia Pacific
      • • China
      • • Australia
      • • Hong Kong
      • • India
      • • Indonesia
      • • Japan
      • • Malaysia
      • • New Zealand
      • • Philippines
      • • Singapore
      • • South Korea
      • • Thailand
      • • Vietnam
      o North America
      • • Canada
      • • Mexico
      • • USA
      o South America
      • • Argentina
      • • Brazil
      • • Chile
      • • Colombia
      • • Peru
      • • Venezuela
      o Western Europe
      • • Austria
      • • Belgium
      • • Denmark
      • • Finland
      • • Germany
      • • Ireland
      • • Italy
      • • Netherlands
      • • Norway
      • • Portugal
      • • Spain
      • • Sweden
      • • Switzerland
      • • UK
      o Eastern Europe
      • • Poland
      • • Romania
      • • Czech Republic
      • • Russia
      o Middle East
      • • Saudi Arabia
      • • Israel
      • • Turkey
      • • UAE
      o Africa
      • • Egypt
      • • Nigeria
      • • South Africa
Asia Pacific was the largest region in the global search engine optimization services market, accounting for 32.9% of the total in 2020. It was followed by North America, Western Europe and then the other regions. Going forward, the fastest-growing regions in the search engine optimization services market will be Africa, and South America where growth will be at CAGRs of 23.4% and 20.4% respectively. These will be followed by Middle East, and Asia Pacific, where the markets are expected to register CAGRs of 19.4% and 17.3% respectively.

Search Engine Optimization Services Competitive Landscape

Major Competitors are:

  • WEBFX
  • The SEO Works Limited
  • Moz, Inc.
  • WordStream
  • SEOimage.com
  • Other Competitors Include:

  • Searchmetrics
  • SEMrush (US)
  • Boostability
  • Adlift
  • Straight North
  • SAG ipl
  • SEO.in
  • TechMagnate
  • SEO Valley
  • SEOTonic
  • SEO Discovery
  • PageTraffic
  • Indazo
  • SEO Agency
  • SEO Shifu
  • GMA
  • Netconcepts
  • Digital Marketing Agency (DMA)
  • Hangzhou SEO Network Technology
  • R1SEO
  • Webguru Tokyo
  • Info Cubic
  • One Egg Digital
  • Sparro
  • Newpath Web
  • Digital Next
  • Web Design Korea
  • DDB Group
  • Cartoozo
  • Genie Crawl
  • Custard Online Marketing
  • Pearl Lemon
  • iCONQUER
  • Boostability
  • Indexsy
  • DAC Media
  • Develoop Software
  • Webbing
  • Amplifica
  • Indigoextra Ltd
  • Delante
  • Onely
  • MiroMind
  • Strategiczni.pl
  • Comrade Web
  • Flatstack
  • Nimax
  • InsightWhale
  • AppCraft
  • NNC Services
  • Danco Vision
  • JML Network
  • Xivic
  • SEO Cupcake
  • SocialSEO
  • SmartSites
  • Lounge Lizard
  • Conklin Media
  • SEOValley
  • Ignite Visibility
  • WEBITMD
  • Blue Fountain Media
  • Page traffic
  • LSEO
  • BlueHat Marketing
  • Gustin Quon
  • Local SEO Search
  • SEoplus+
  • The Status Bureau
  • Wisdek
  • Punto Rojo
  • Selfish
  • Websense
  • Tom Vega Marketing
  • Sherlock Communications
  • Biziil Inbound Marketing
  • Goomark
  • Criação de Sites Profissionais AlanPereira.com
  • Mago SEO
  • Maudy SEO Consultant - Website Optimization
  • SEO Fernando
  • Curacautin - SEO and Mkt Digital
  • WPSEO
  • SEO Marketing
  • Digital Marketing Agency
  • Spiralytics Agency
  • marketingagency.io
  • Bruce Clay, Inc.
  • BeOnTop
  • Professional SEO company TrustCorp
  • Zarief
  • Traffic
  • Brain Space
  • Angora Media
  • KeyScouts
  • Mobupps
  • SEO Studio
  • Storyteller
  • Web SEO Online
  • BlueMagnet
  • TopLine Comms
  • Digital Marketing Agency
  • Spiralytics Agency
  • VJG InteractiveStud
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