Out of Home Advertising Global Market Report 2023 – By Type (Billboard, Transport, Street Furniture, Transit Displays, Other Types), By Platform (Static, Digital), By Application (Food and Beverage Industry, Vehicle Industry, Health and Medical Industry, Commercial and Personal Services, Consumer Goods, Other Applications) – Market Size, Trends, And Global Forecast 2023-2032

A design is a plan or something made in the arts or fashion. It is a strategy for arranging elements in the most effective way to achieve a specific goal. Research is described as the creation of new knowledge and/or the creative application of existing knowledge to generate new concepts, methodologies, and understandings. Promotional services are those that aid in spreading the word about a given good, service, or business. Consulting services refer to the delivery of knowledge or strategic counsel that is made available for consideration and judgement. The main types of design, research, promotional, and consulting services are photographic services, market research services, advertising, public relations, and related services; scientific research and development services; environmental consulting services; management consulting services; specialised design services; architectural and engineering consultants; and related services. Photographic services is a department of Design and Publication Services that offers photographic services to university academics and employees, such as a photographer and a photo lab technician. The different modes include online and offline. The various service providers include large enterprises as well as small and medium-sized enterprises. The global design, research, promotional and consulting services market is segmented - 1) By Type: Photographic Services, Market Research Services, Advertising, Public Relations, And Related Services, Scientific Research And Development Services, Environmental Consulting Services, Management Consulting Services, Specialized Design Services, Architectural, Engineering Consultants And Related Services 2) By Mode: Online, Offline 3) By Service Provider: Large Enterprise, Small and Medium Enterprise Subsegments Covered: Portrait Studios Services, Commercial Studios, Marketing Research And Analysis Services, Public Opinion And Election Polling, Advertising Agencies, Other Advertising Services, Public Relations, Direct Mail Advertising, Billboard & Outdoor Advertising, Media Buying Agencies And Representative Firms, Print Advertising Distribution, Social Sciences And Humanities Services, Physical, Engineering, And Life Sciences, Nanotechnology Services, Biotechnology Services, Site Remediation Consulting Services, Other Environmental Consulting Services, Water And Waste Management Consulting Services, Environment Management, Compliance And Due Diligence, Operations Advisory, Financial Advisory, Technology Advisory, Strategy Advisory, Other Consulting Services, HR Advisory, Interior Design Services, Graphic Design Services, Industrial Design Services, Fashion And Other Design Services, Engineering Services, Architectural Services, Laboratory Testing Services, Surveying & Mapping Services, Building Inspection Services, Geophysical Services, Drafting Services The global design, research, promotional and consulting services market size grew from $4,416.04 billion in 2022 to $4,675.89 billion in 2023 at a compound annual growth rate (CAGR) of 5.9%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, surge in commodity prices, and supply chain disruptions, and affecting many markets across the globe. The market size of global design, research, promotional and consulting services market is expected to grow from $5,693.63 billion in 2027 at a CAGR of 5.0%. Stable economic growth is expected to propel the growth of the design, research, promotional, and consulting services market going forward. According to the International Monetary Fund (IMF), a US-based financial agency of the United Nations, global GDP growth reached 3.5% in 2020, a 0.3% increase compared to previous years. Recovering commodity prices, after a significant decline in the historical period, are further expected to aid the market's growth. Developed economies are also expected to register stable growth during the forecast period. Additionally, emerging markets are expected to continue to grow slightly faster than developed markets in the forecast period. For instance, India's GDP reached 7.2%, whereas China's GDP growth reached 6.0% in 2020. Stable economic growth is expected to increase investments in end-user markets, thereby driving the market during the forecast period. The outbreak of COVID-19 disease (COVID-19) has acted as a restraint on the design, research, promotional, and consulting services market in 2020 as governments globally imposed lockdowns and restricted trade, thereby limiting the need for professional services. COVID-19 is an infectious disease with flu-like symptoms including fever, cough, and difficulty breathing. The virus was first identified in 2019 in Wuhan, Hubei province of the People's Republic of China and has spread globally, including Western Europe, North America, and Asia. Steps by national governments to contain the transmission have resulted in a decline in economic activity with countries entering a state of "lock down." The outbreak has had a negative impact on businesses throughout 2020 and into 2021. However, it is expected that the design, research, promotional, and consulting services market will recover from the shock across the forecast period as it is a "black swan" event and not related to ongoing or fundamental weaknesses in the market or the global economy. Major companies in the design, research, promotional, and consulting services market include Accenture, Deloitte Touche Tohmatsu Limited, Total SA, PowerChina, WPP plc, PwC, Ernst & Young, Omnicom Group Inc., Jacobs Engineering Group Inc., and Fluor Corporation. Companies in the design, research, promotional, and consulting services market are shifting from the traditional per-hour and per-month revenue models to a value-oriented revenue model. In line with increasing wages and pressure from clients to lower pricing, many companies are shifting towards value-oriented billing. Value-oriented billing is easy to apply in markets such as management consulting and market research since the value (such as tax savings, damage awards, ad placements, or the size of an acquisition or merger) is often explicit. It is expected that more design, research, promotional, and consulting service providers will shift to value-based pricing as they try to become "advisors" rather than just service providers. North America was the largest region in the design, research, promotional and consulting services market share in 2022. Western Europe was the second largest region in design, research, promotional and consulting services market. The regions covered in the global design, research, promotional and consulting services market analysis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the design, research, promotional and consulting services market are Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Czech Republic, Denmark, Egypt, Finland, France, Germany, Hong Kong, India, Indonesia, Ireland, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Nigeria, Norway, Peru, Philippines, Poland, Portugal, Romania, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Thailand, Turkey, UAE, UK, USA, Venezuela, and Vietnam. The design, research, promotional and consulting services (also referred to as general professional services) market consists of revenue earned by entities that offer expertise and services to a wide range of industries, and in some cases to households and individuals. Activities include architectural services, engineering services, design services, research services, advertising services, and other design, research, promotional and consulting services. Design, research, promotional and consulting establishments undertake processes where human capital is the major input. These establishments make available the knowledge and skills of their employees, often on an assignment basis, where an individual or team is responsible for the delivery of services to the client. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The design, research, promotional, and consulting services market research report is one of a series of new reports from The Business Research Company that provides design, research, promotional, and consulting services market statistics, including design, research, promotional, and consulting services industry global market size, regional shares, competitors with a design, research, promotional, and consulting services market share, detailed design, research, promotional, and consulting services market segments, market trends and opportunities, and any further data you may need to thrive in the design, research, promotional, and consulting services industry. This design, research, promotional, and consulting services market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future state of the industry.

Advertising agencies are in charge of initiating, managing and implementing paid marketing communications. It creates the ads, plans how, when, and where they will be delivered, and then delivers them to the client. Public relations are the process of organizing and disseminating information from a person or organization to the appropriate public or target audience in an effort to change that audience's view. The main types of advertising, public relations, and related services are advertising agencies, billboard & outdoor advertising, media buying agencies and representative firms, print advertising distribution, other advertising services, public relations, and direct mail advertising. An advertising agency, often known as a creative agency or ad agency, is a company that specializes in the creation, development, and execution of advertising and other forms of promotion and marketing for its customers. The different modes include online and offline and are used in various applications such as BFSI, consumer goods and retail, government and public sector, IT & telecom, healthcare, and media & entertainment. The global advertising, public relations, and related services market is segmented - 1) By Type: Advertising Agencies, Billboard & Outdoor Advertising, Media Buying Agencies And Representative Firms, Print Advertising Distribution, Other Advertising Services, Public Relations, Direct Mail Advertising 2) By Application: BFSI, Consumer Goods and Retail, Government and Public Sector, IT & Telecom, Healthcare, Media & Entertainment 3) By Mode: Online, Offline Subsegments Covered: TV, Digital, Print, OOH (Out-of-Home Advertising), Radio, Billboards, Street Furniture, Transit, Place-Based, Media Buying Agencies, Media Representative Firms The global advertising agencies market size grew from $372.55 billion in 2022 to $391.6 billion in 2023 at a compound annual growth rate (CAGR) of 5.1%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, surge in commodity prices, and supply chain disruptions, and affecting many markets across the globe. The market size of global advertising agencies market is expected to grow from $463.83 billion in 2027 at a CAGR of 4.3%. Advances in technology are expected to drive targeted advertising, making it more accurate than ever before. Companies such as Google, Facebook, and Twitter have developed advertisement delivery methods where they track netizens' movements around the web and enable advertisers to reach users via tailored advertisements, where people see products based on what they have previously searched for. Other examples of targeted advertising include tracking where people shop, what they buy online and what they read about online. This helps companies build up profiles of consumers with their behavioral patterns and shopping habits and other information such as their job and income. This facilitates advertisers in reaching people with personalized advertisements. Such improvements and advances in online advertising are expected to drive market growth in the forecast period. Major companies in the advertising, public relations, and related services market include Omnicom Group Inc., Publicis Groupe, Hakuhodo DY Holdings, WPP plc, Dentsu Inc., The Interpublic Group of Companies Inc., Financière de l'Odet, Recruit Holdings, Vivendi SA, and CyberAgent, Inc. The outbreak of COVID-19 disease (COVID-19) has acted as a restraint on the advertising, public relations, and related services market in 2020 as governments globally imposed lockdowns and restricted trade, thereby limiting the need for professional services. COVID-19 is an infectious disease with flu-like symptoms including fever, cough, and difficulty breathing. The virus was first identified in 2019 in Wuhan, Hubei province of the People’s Republic of China and has spread globally, including Western Europe, North America, and Asia. Steps by national governments to contain the transmission have resulted in a decline in economic activity with countries entering a state of "lock down." The outbreak has had a negative impact on businesses throughout 2020 and into 2021. However, it is expected that the advertising, public relations, and related services market will recover from the shock over the forecast period as it is a "black swan" event and not related to ongoing or fundamental weaknesses in the market or the global economy. Advertising and PR agencies are rapidly shifting towards digital campaigns due to increasing digitalization and advances in social media, search engine marketing, content marketing, and e-commerce technology. As a result of increasing internet penetration and smartphone users, online content marketing campaigns are expected to be three times more effective than traditional ones and cost comparatively less. Such digital campaigns are targeted towards a growing user base of social media websites, such as Facebook, Twitter, Instagram, and Pinterest, and other internet portals like Google and Netflix. Moreover, they allow businesses to track their performance and effectiveness through real-time information. This helps companies to plan their future PR campaigns and marketing strategies. Asia-Pacific was the largest region in the advertising, public relations, and related services market share in 2022. Western Europe was the second largest region in advertising, public relations, and related services market. The regions covered in the global advertising, public relations and related services market analysis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the advertising, public relations, and related services market are Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Czech Republic, Denmark, Egypt, Finland, France, Germany, Hong Kong, India, Indonesia, Ireland, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Nigeria, Norway, Peru, Philippines, Poland, Portugal, Romania, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Thailand, Turkey, UAE, UK, USA, Venezuela, and Vietnam. The advertising, public relations and related services market consists of revenue earned by entities by providing services such as planning, developing, creating and managing advertisement and promotional activities. Advertising, public relations and related services establishments undertake processes where human capital is the major input. They make available the knowledge and skills of their employees, often on an assignment basis, where an individual or team is responsible for the delivery of services to the client. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The advertising, public relations, and related services market research report is one of a series of new reports from The Business Research Company that provides advertising, public relations, and related services market statistics, including advertising, public relations, and related services industry global market size, regional shares, competitors with an advertising, public relations, and related services market share, detailed advertising, public relations, and related services market segments, market trends and opportunities, and any further data you may need to thrive in the advertising, public relations, and related services industry. This advertising, public relations, and related services market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Print media refers to publications distributed on paper in the form of printed copies of books, magazines, magazines, and newsletters. The main types of print media are directory, mailing list, and other publishers, book publishers, newspaper & magazines publishers. Book Publisher refers to a company or person engaged in publishing periodicals, books, music, and others. The different business models include subscription, advertising and is used in publishing house, newspaper office, and others. The global print media market is segmented - 1) By Type: Directory, Mailing List, And Other Publishers, Book Publishers, Newspaper & Magazines Publishers 2) By Business Model: Subscription, Advertising 3) By Application: Publishing House, Newspaper Office, Other Applications Subsegments Covered: Directory and Mailing List, Other Publishers, Consumer Books, Educational books, Religious Books, Newspapers, Magazines The global print media market size grew from $319.47 billion in 2022 to $326.52 billion in 2023 at a compound annual growth rate (CAGR) of 2.2%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of print media is expected to grow to $343.7 billion in 2027 at a CAGR of 1.3%. E-books sales are growing rapidly in established markets of the USA and Europe. eBooks generated a higher share of revenues than the physical print in developed markets such as the US and UK. According to PWC, total global book publisher revenue will increase, growing at a CAGR 1.7%, during the forecast period. Although the physical book publisher’s industry continues to shrink (-2.8%), this decline is offset by growth in e-books which are predicted to grow at a CAGR of 11.7% in the forecast period. Increasing consumer preference for the digital versions is expected to significantly impact the growth of the market during this period Major companies in the print media market include Bertelsmann SE & Co KGaA, Lagardere SCA, News Corporation, Grupo Planeta, QUAD/GRAPHICS INC., Scholastic Corporation, Hubert Burda Media, Kadokawa Corporation, Axel Springer SE, and John Wiley & Sons Inc. The outbreak of COVID-19 disease (COVID-19) has acted as a significant restraint on some of the print media markets in 2020 as businesses were disrupted due to lockdowns imposed by governments globally. COVID-19 is an infectious disease with flu-like symptoms including fever, cough, and difficulty in breathing. The virus was first identified in 2019 in Wuhan, Hubei province of the People’s Republic of China, and spread globally including Western Europe, North America, and Asia. Steps by national governments to contain the transmission have resulted in a decline in economic activity and restricted movement of goods and services with countries entering a state of 'lock down'. The outbreak had a negative impact on businesses throughout 2020 and into 2021. However, many media markets have been unaffected or benefited from this as they transmit their content remotely through digital channels. It is expected that the print media market will recover from the shock across the forecast period as it is a 'black swan event and not related to ongoing or fundamental weaknesses in the market or the global economy. The rise in social media and the increasing volume of consumer data is driving growth in the newspapers and magazines industry. Newspapers and magazines publishers can have broad and deeper visibility on their consumers, distributors, and other stakeholders. Publishers with the digital-first model are investing significantly in building in-house data and analytics teams. For example, Next Big Sound’s, Next Big Book application provides a dashboard for the publishing industry which offers information on sales, publicity events, social media, and web trends data regularly to offer a holistic view of the books’ performance. It will highlight factors that are the most influential such as news preferences, columnist preferences, and genre preferences. Asia-Pacific was the largest region in the print media market in 2022. Middle East is expected to be the fastest growing region in the forecast period. The regions covered in the global print media market analysis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the print media market report are Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Czech Republic, Denmark, Egypt, Finland, France, Germany, Hong Kong, India, Indonesia, Ireland, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Nigeria, Norway, Peru, Philippines, Poland, Portugal, Romania, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Thailand, Turkey, UAE, UK, USA, Venezuela, Vietnam. The print media market consists of sales of newspapers, magazines, other periodicals, books, directories and mailing lists, and other works, such as calendars, greeting cards, and maps and services such as advertising space. The market value includes the value of related goods sold by the service provider or included within the service offering. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The print media market research report is one of a series of new reports from The Business Research Company that provides print media market statistics, including print media industry global market size, regional shares, competitors with a print media market share, detailed print media market segments, market trends and opportunities, and any further data you may need to thrive in the print media industry. This print media market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Advertising agencies are in charge of initiating, managing and implementing paid marketing communications. It creates the ads, plans how, when, and where they will be delivered, and then delivers them to the client. The main types of advertising agencies are TV, digital, radio, print, out-of-home (OOH), and others. A digital agency is primarily concerned with marketing the company's products and services on the internet using website design and development, search engine optimization (SEO), content marketing, paid online advertising, social media, email marketing, and other services. The various modes of advertising include online advertising and offline advertising and are used by the following: banking, financial services, and insurance sector (BFSI), consumer goods and retail, government and public sector, IT & telecommunication, healthcare, and media & entertainment. The global advertising agencies market is segmented – 1) By Mode: Online Advertising, Offline Advertising 2) By Type: TV, Digital, Radio, Print, Out-of-home (OOH), Other Types 3) By End-User Industry: Banking, Financial Services, and Insurance Sector (BFSI), Consumer Goods and Retail, Government and Public Sector, IT & Telecom, Healthcare, Media & Entertainment The global advertising agencies market size will grow from $372.55 billion in 2022 to $391.6 billion in 2023 at a compound annual growth rate (CAGR) of 5.1%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size in the global advertising agencies is expected to grow to $463.83 billion in 2027 at a CAGR of 4.3%. An increase in advertisement spending across industries is expected to drive the demand for the advertising agencies market. Video and mobile ads are major contributors to the increase in ad investment. Digital advertising has recently surpassed total TV ad spending. For instance, according to WordStream, a marketing company, digital ad spend was estimated at $441 billion in 2022 and projected to reach $485 billion in 2023, globally. Similarly, according to the Global Digital Ad Trends report published by PubMatic 2020, a digital advertising technology company, the US digital ad spend was $129.3 billion in 2019 and is projected to reach $201.8 billion in 2023, constituting 66.7% of total spending. This shows that in the US, digital ad spending surpassed traditional media spending. The retail industry has the highest percentage of total advertising spend on advertising. Therefore, the rise in advertising spending is predicted to fuel the demand for the advertising agencies market. Major players in the advertising agencies market are Caveni Digital Solutions, Socialiency Advertising, Tegra, BrandBurp Digital, Plan Z, Titan SEO Group, Breakneck Creative, Thevisiontech, Dentsu Inc., WPP PLC and Omnicom Group Inc. The high cost of hiring an advertising agency, especially during tough economic times, is limiting the growth of the advertising agencies market. For instance, in smaller regions or markets, the cost of hiring an advertising agency could vary anywhere from $95 to $225 per hour, depending on the service and the skill of the person supplying that service. The average cost for digital marketing services ranges from $2,500 to $12,000 per month for small-to-midsized businesses (SMBs). Thus, the high costs associated with hiring an advertising agency are likely to hinder the growth of the market over the forecast period. The launch of artificial intelligence (AI) in advertising is gaining popularity in the advertising agencies market. Major players operating in the industry are continuously focused on introducing innovations and technologies to better serve the needs of consumers. For instance, as of MAY 2022, Kantar, launched Link AI for Digital. This is an artificial intelligence (AI) advertising testing tool designed for digital advertising formats. The Link AI for Digital solution predicts the in-market performance of a digital ad. The Link AI for Digital was trained on more than 230,000 survey-enabled ad tests and 30 million real-world interactions. In August 2021, Principle America Co. Ltd., a subsidiary of Tokyo-based digital marketing agency, Principle Company, acquired Eboost Consulting for an undisclosed amount. With this acquisition, Eboost will give its industry-leading social media advertising and PPC consulting services to Japanese companies growing into North America, as well as help U.S. organisations expand globally into the Japanese and APAC sectors. Eboost Consulting is a US-based digital marketing agency. North America was the largest region in the advertising agencies market in 2022. Western Europe was the second largest region in the global advertising agencies market share. The regions covered in the global advertising agencies market analysis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the advertising agencies market are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, the UK, and the USA. The advertising agencies market consists revenue earned by entities by involving in marketing activities such as planning, developing, creating and managing advertisement campaigns and promotional activities in newspapers, radio, television, websites and social media sites. These establishments are organized to provide a full range of services (i.e., through in-house capabilities or subcontracting), including advice, creative services, account management, production of advertising content, media planning, and buying (i.e., placing advertising). The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for specified geography are consumption values – that is, they are revenues generated by organizations in the specified geography within the specified market, irrespective of where they are produced. It does not include revenues from resales either further along the supply chain or as part of other products. The advertising agencies market research report is one of a series of new reports from The Business Research Company that provides advertising agencies market statistics, including advertising agencies industry global market size, regional shares, competitors with an advertising agencies market share, detailed advertising agencies market segments, market trends and opportunities, and any further data you may need to thrive in the advertising agencies industry. This advertising agencies market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Television advertising is the process of creating and broadcasting commercials on television to promote a product or service. Advertising exposes that brand to more audience initially than online advertising. TV advertising drives all other forms of promotion. The main service types of TV advertising are terrestrial, multichannel, and online. Multi-channel advertising refers to the distribution of marketing messages through multiple media channels such as email, social media, print, mobile, display ads, and television. The services are delivered through various platforms such as cable television and satellite television and are broadcast through advertisements and subscriptions. The different time slots include 20 seconds, 60 seconds, and more than 60 seconds. The global TV advertising market is segmented - 1) By Service Type: Terrestrial, Multichannel, Online 2) By delivery platform: Cable Television, Satellite Television 3) By Broadcasting services: Advertisement, Subscription 4) By Time slot: 20 seconds, 60 seconds, More than 60 seconds The global TV advertising market size will grow from $122.04 billion in 2022 to $129.78 billion in 2023 at a compound annual growth rate (CAGR) of 6.3%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of the global TV advertising is expected to grow to $160.38 billion in 2027 at a CAGR of 5.4%. The increased use of over-the-top (OTT) media services is expected to drive the growth of the TV advertising market. OTT offers reach and retention as the video advertisement is 100% viewable and non-skippable. For instance, on OTT platforms such as Netflix, Amazon Prime Video, and Disney+, advertisements are non-skippable and are 100% viewed by the subscriber. These advertisements are known as Subscription-Supported Video-on-Demand Services. When such ads are viewed by the audience, they reinforce the brand's message. The total OTT ad spending amount for 2020 was $990 million. An increase is expected in the forecast period, culminating in the $2.373 billion projected OTT ad spending in 2025, indicating that advertising on streaming services is rapidly expanding. Thus, the increased use of over-the-top (OTT) media services is driving the market for TV advertising. Major players in the TV advertising market are CBS (Columbia Broadcasting System), Comcast Corporation, Viacom Inc., Gray Television Inc., Sinclair Broadcast Group, Sun TV Network, The Walt Disney Company, Time Warner Cable, TV Today Network and Vivendi SA. The lack of assurance that the advertisement will be viewed and effective is the major obstacle for the TV advertising market. Numerous individuals change the channel when an advertisement comes up during the show break. Additionally, individuals these days use smartphones during advertisements until their show returns, which results in less consideration given towards the promotions. For instance, according to a 2020 Edelman study, seven out of ten consumers avoid ads by changing their media habits (49%) and using ad blockers (48%). In fact, according to Blockthrough’s March 2021 survey, about 40% of US internet users use ad blocker on any device. Thus, such factors restrict the TV advertising market growth. Programmatic TV advertising is becoming increasingly popular in the TV advertising market. Programmatic advertising is the process of purchasing digital advertisements automatically by leveraging algorithms and machines. It eliminates human intervention in the advertisement purchasing process, making it quick and less expensive. With the help of programmatic advertising, an organization can publish as many ads as a company wants on as many platforms as they desire. Also, it addresses the requirement for expanded reach of ads as utilization patterns have changed among crowds. Programmatic advertising is associated with programmatic TV sets, which allow the audience to watch OTT platforms on TV. For instance, when a person is watching a movie or show on a programmatic TV set, an ad appears in the video player itself. These ads are called in-stream ads and can run as many times as an organizer wants, thus causing an increase in reach towards the target audience. Red Ventures, a marketing and advertising firm based in the United States, paid $500 million to Viacom for CNET Media Group in September 2020. This deal will help Red Ventures grow its personalized consumer experience and expand into consumer technology and gaming by securing network websites, which will include CNET, GameSpot, and ZDNet. CNET Media Group is a leading US-based online media company under ViacomCBS, which is a US-based mass media company formed by the merging of CBS Corporation and Viacom. North America was the largest region in the TV advertising market in 2022. Western Europe was the second largest region in the global TV advertising market. The regions covered in the global TV advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the TV advertising market are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, the UK, and the USA. The TV advertising market consists of revenue earned by entities by providing services such as planning, developing, creating and managing advertisement and promotional activities in television. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for specified geography are consumption values – that is, they are revenues generated by organizations in the specified geography within the specified market, irrespective of where they are produced. It does not include revenues from resales either further along the supply chain or as part of other products. The TV advertising market research report is one of a series of new reports from The Business Research Company that provides TV advertising market statistics, including TV advertising industry global market size, regional shares, competitors with a TV advertising market share, detailed TV advertising market segments, market trends and opportunities, and any further data you may need to thrive in the TV advertising industry. This TV advertising market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Direct mail advertising is the process of direct marketing in which the mail is physically delivered to a prospect's mailbox via postal services or other delivery services which uses a broader messaging style and targets a larger customer base. The main types of direct mail advertising are postcards, self-mailers, letters and envelops, dimensional mailers, and catalogs. A self-mailer is a piece of promotional material that is sent without an envelope. It might range from a simple postcard to a detailed brochure or catalog. Retail, banks and financial institutions, commercial buildings, media and entertainment, government, and transportation all use direct mail advertising services. The different sizes of enterprises include large enterprises, as well as small and medium-sized enterprises. The global direct mail advertising market is segmented - 1) By Type: Postcards, Self-Mailers, Letters and Envelop, Dimensional Mailers, Catalogs 2) By End-User: Retail, Banks & Financial Institutions, Commercial Buildings, Media & Entertainment, Government, Transportation 3) By Enterprise Size: Large Enterprise, Small and Medium Enterprise The global direct mail advertising market size will grow from $74.65 billion in 2022 to $76.95 billion in 2023 at a compound annual growth rate (CAGR) of 3.1%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of global direct mail advertising is expected to grow to $84.72 billion in 2027 at a CAGR of 2.4%. The benefits associated with direct mail advertising contributed to the growth of the direct mail advertising market. The major benefits associated with direct mail advertising include high read rate, response rate, and personalization. The tangible benefits that direct mail offers along with the facility that personal and special messages can be delivered to the target customers, builds trust in customers. Also, direct mail tends to have a longer shelf life than email or digital marketing. According to the Postary (Postcard Marketing & Direct Mail Platform), the average response rate of the direct mail is around 2.7% - 4.4%, while the email has around 0.6%, which is comparatively very low. The average open rate varies between 57.5% – 85%, and the average return on investment is $4.09 (£3.22) for $1.27 (£1) spent on direct mail. Such benefits from direct mail advertising drive the direct mail advertising market. Major players in the direct mail advertising market are RR Donnelley, Valassis, Dai Nippon, Harte Hanks, Quad/ Graphics, Cenveo, Hibbert, Gunderson Direct, Greetabl and SaasMQL. The high cost of direct mail advertising is expected to limit the growth of the direct mail advertising market. For instance, for a small business operating on a small marketing budget, a direct mail advertising campaign can result in high costs. Direct mailing costs include the price of the postage, professional printing, design cost, and costs for hiring services of a professional copywriter to create a persuasive message. In addition to this constraint, direct mail is considered junk mail by the consumers. According to a study, more than 90 percent of direct mails are tossed away without opening or reading. Therefore, to reach the customer with mail, the mail sent should be creative and to create such mail, the cost increases. The high cost of direct mail advertising hinders the direct mail advertising market. Direct mail advertisers are using 3D mail campaigns to modernize direct mail advertising. 3D direct mail campaigns are interactive as well as provide a visual media experience to the target customers. For instance, in March 2021, R.R. Donnelley & Sons Company), a leading global provider of marketing and business communications, announced the launch of a portfolio of 3D solutions to assist manufacturers and retailers in creating rich user experiences and accelerating time-to-market. RRD's end-to-end 3D suite, which enables simulations and digital prototyping that maximise the potential of augmented reality (AR) and mixed reality, is designed to utilise the power of emerging technologies such as 5G and spatial web for the Internet of Everything (IoE) (MR). North America was the largest region in the direct mail advertising market in 2022. Western Europe was the second largest region in the direct mail advertising market report. The regions covered in the direct mail advertising industry report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the direct mail advertising market are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, the UK, and the USA. The direct mail advertising market consists of revenues earned by entities by providing services such as creating and designing advertisement and promotional activities campaigns for the purpose of distributing advertising materials (e.g., coupons, flyers, samples) or specialties (e.g., keychains, magnets, pens with customized messages imprinted) by mail or other direct distributions. The content and mode of advertisement can be customized according to the target audience. These establishments may also compile, maintain, sell, and rent mailing lists. The revenues earned by distributing and delivering advertisements, such as sample products, door-to-door promotion, placing brochures and flyers are not included in this market. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for specified geography are consumption values – that is, they are revenues generated by organizations in the specified geography within the specified market, irrespective of where they are produced. It does not include revenues from resales either further along the supply chain or as part of other products. The direct mail advertising market research report is one of a series of new reports from The Business Research Company that provides direct mail advertising market statistics, including direct mail advertising industry global market size, regional shares, competitors with a direct mail advertising market share, detailed direct mail advertising market segments, market trends and opportunities, and any further data you may need to thrive in the direct mail advertising industry. This direct mail advertising market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Sign refers to a piece of paper, wood, or another material with writing or a picture on it that provides information, instructions, or a warning, usually a combination of rich wood grain and textured canvas. The sign manufacturing industry comprises establishments that produce signs and related displays of all materials (except printing paper and paperboard signs, notices, and displays). The main types of signs are traditional billboards and signs, digital billboards and signs, and other signs. Digital billboards refer to computer-controlled LED displays or electronic-controlled off-premise signage capable of displaying adverts, messages, symbols, figures, content, or images that can be digitally or electronically altered by remote or automatic means. Signs are used for indoor and outdoor applications by BFSI, retail, transportation and logistics, healthcare, and other end-user verticals. The global sign market is segmented – 1) By Type: Traditional Billboards And Signs, Digital Billboards And Signs, Other Sign 2) By Application: Indoor, Outdoor 3) By End-user Vertical: BFSI, Retail, Transportation and Logistics, Healthcare, Other End-user Verticals The global sign market size will grow from $116.07 billion in 2022 to $123.54 billion in 2023 at a compound annual growth rate (CAGR) of 6.4%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The size of sign market is expected to grow to $152.87 billion in 2027 at a CAGR of 5.5%. The increasing demand for digital display advertising and billboards is expected to drive the sign market. The increase in digitized promotion of products and services outside, to attract target audiences generates demand for digital billboards, which can display images, video and animation. For example, according to PQ Media, a US based custom media research company, digital out-of-home advertising accounted for 28.3% of all OOH (out of home) ads in 2019 and this is projected to rise to 38.3% by 2023. Therefore, the increasing demand for digital billboard advertising is to act as a major driver for the market, going forward. Major companies in the market include Brady Corporation, Okamura Corporation, Samsung Electronics Co. Ltd., LG Display Co. Ltd., NEC Display Solutions, Sharp Corporation and Planar Systems. There is a rise in demand for digital signage due to its better information managing capabilities. Digital Signage is an obscurely administered digital display that is used for sales, marketing or advertisement purposes. Digital Signage enables to easily deploy advertisements and also saves cost and time on logistics and printing materials. Multi-Screen Experience, Streaming Advertisements over IP and Integration of Bluetooth to enable a two-way communication are few of the digital signage types that are on the rise. Asia-Pacific was the largest region in the sign market in 2022. Western Europe was the second largest region in the sign market share. The regions covered in the sign market analyssi report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the sign market report are Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Czech Republic, Denmark, Egypt, Finland, France, Germany, Hong Kong, India, Indonesia, Ireland, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Nigeria, Norway, Peru, Philippines, Poland, Portugal, Romania, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Thailand, Turkey, UAE, UK, USA, Venezuela and Vietnam. The sign market consists of sales of informational, persuasive, compliant, and pilon signs. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The sign market research report is one of a series of new reports from The Business Research Company that provides sign market statistics, including sign industry, regional shares, competitors with a sign market share, detailed sign market segments, market trends and opportunities, and any further data you may need to thrive in the sign industry. This sign market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Billboard advertising is the process of promoting a brand, offering, or campaign by using large-scale print and digital advertising boards. Outdoor advertising refers to advertisements that reach customers while they are outside their homes. The main types of billboards and outdoor advertising are painted billboards, digital billboards, multi-purpose billboards, mobile billboards, and others. A digital billboard is a billboard that shows digital graphics that are altered every several seconds by a computer. Although digital billboards are mostly used for advertising, they can also be used for public service. The various applications of the services include highways, railway stations, buildings, automobiles, and others and are used by retail, banks and financial institutions, commercial buildings, media and entertainment, government, and transportation. The global billboard and outdoor advertising market is segmented - 1) By Type: Painted Billboards, Digital Billboards, Multi-purpose Billboards, Mobile Billboards, Other Types 2) By Application: Highways, Railway Stations, Buildings, Automobiles, Other Applications 3) By End-User: Retail, Banks & Financial Institutions, Commercial Buildings, Media & Entertainment, Government, Transportation The global billboard and outdoor advertising market size will grow from $65.45 billion in 2022 to $67.8 billion in 2023 at a compound annual growth rate (CAGR) of 3.6%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of the global billboard and outdoor advertising is expected to grow to $76.03 billion in 2027 at a CAGR of 2.9%. The increase in digital out-of-home (DOOH) advertising is expected to contribute to the growth of the billboard and outdoor advertising markets. Out of home (OOH) advertising refers to advertising outside of the home and includes billboards, bus shelters, wallscapes, and posters. Outdoor signage, digital billboards, and television screens are all examples of DOOH. In contrast to traditional billboards that show static images all the time, digital boards display more live images and can run multiple advertisements, thereby attracting more consumers. According to the Indian Institute of Digital Education, the global internet/digital advertising market was valued at $319 billion in 2019 and is predicted to reach $1,089 billion by 2027, with a CAGR of 17.2% from 2020 to 2027. DOOH, in recent times, has seen lucrative growth and is expected to grow more in the forecast period because of its engaging and interactive nature. Major players in the billboard and outdoor advertising market are JCDecaux, Capitol Outdoor LLC., Clear Channel Outdoor Holdings Inc., Lamar Advertising Co., OUTFRONT Media Inc. and Focus Media. Several regulatory standards employed by governments across the globe for advertising at particular locations or spaces are a key factor hampering the growth of the global billboard and outdoor advertising market. In the UK, advertising of alcohol, e-cigarettes, sweets and fast food is prohibited within 200 metres of a school. It is also not allowed to do any political advertising on bus shelters. The Committee of Advertising Practice (CAP) looks after non-broadcast advertising in the UK and has extensive regulations covering areas such as environmental claims, gambling and lotteries, alcohol sales, and the selling of e-cigarettes, to mention a few. Many states in the US are adopting lighting standards to prevent glare from digital billboards to ensure they do not affect the vision of people passing by them. Puerto Rico and the other 12 states have made it mandatory for digital billboards to adjust the brightness to the surrounding environment and light. The digital billboards come equipped with light sensors that adjust brightness at different times of the day. These regulatory standards are for the betterment of society but are proving to be hindrances for the advertising business. The expansion of programmatic media buying is a growing trend in the field of digital out-of-home (DOOH) advertising. Programmatic advertising refers to the use of automated technology for buying advertising space in contrast to traditional methods of digital advertising. This method employs data insights and algorithms to display the appropriate advertisements to the appropriate person at the appropriate time and price. About 82% of viewers were able to recall a DOOH advertisement that they saw over a month ago. The brands have now expanded their in-house programmatic media buying capabilities. For instance, in April 2021, PubMatic, Inc., a sell-side platform that delivers superior results for digital advertising, announced today that BT, a multinational telecommunications company, and Essence, a data and measurement-driven agency part of GroupM, have successfully used a buyer-controlled fee structure to gain control and transparency over all programmatic inventory purchased through PubMatic. The collaboration between BT, Essence, and PubMatic has provided BT with improved visibility into how much of its total media spend reaches end publishers and has assisted them in investigating the 'unknown delta'—the lost or unaccounted-for ad spend between advertisers and publishers during a programmatic auction. In January 2021, Link Media Outdoor, a provider of traditional and digital billboards in the United States, acquired Thomas Outdoor Advertising, Inc.'s outdoor advertising assets for an unknown amount. Link's Kansas footprint has been considerably strengthened by the acquisition of the Thomas assets, which allows them to expand their service to advertisers and customers across the state. Thomas Outdoor Advertising, Inc. is a US-based billboard advertising company. Asia-Pacific was the largest region in the billboard and outdoor advertising market in 2022. North America was the second largest region in the global billboard and outdoor advertising market analysis. The regions covered in the global billboard and outdoor advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the billboard and outdoor advertising market are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, the UK, and the USA. The billboard and outdoor advertising market consists of revenue earned by entities by providing services such as creating and designing public display advertising campaign materials, such as printed, painted, or electronic displays, and/or place such displays on indoor or outdoor billboards and panels, or on or within transit vehicles or facilities, shopping malls, retail (in-store) displays, and other display structures or sites. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for specified geography are consumption values – that is, they are revenues generated by organizations in the specified geography within the specified market, irrespective of where they are produced. It does not include revenues from resales either further along the supply chain or as part of other products. The billboard and outdoor advertising market research report is one of a series of new reports from The Business Research Company that provides billboard and outdoor advertising market statistics, including global and regional market sizes, competitors with a billboard and outdoor advertising market share, detailed billboard and outdoor advertising market segments, market trends and opportunities, and any further data you may need to thrive in the billboard and outdoor advertising industry. This billboard and outdoor advertising market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.