Direct Mail Advertising Market 2022 – By Type (Postcards, Self-Mailers, Letters And Envelop, Dimensional Mailers, Catalogs), By End-User (Retail, Banks & Financial Institutions, Media & Entertainment, Government, Transportation), And By Region, Opportunities And Strategies – Global Forecast To 2030

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Direct Mail Advertising Market Definition

The direct mail advertising market consists of the sales of direct mail advertising services and related goods by entities (organizations, sole traders and partnerships) that are involved in the creation of designs of the mails, printing them out, delivery of the mail and also managing replies. It also includes companies that deal with other advertisement and promotional activities by postal mail.  Creativity, design and content of the mail is very important if companies are seeking replies. The content and mode of advertising can be customized according to the audience being targeted.  

Direct mail advertising is a type of direct marketing where the mail is delivered physically to a prospect’s mailbox through postal services or other delivery service as opposed to indirect marketing that use broader messaging style and target larger customer base. Postcards, flyers, and catalogs are common examples. Direct mail marketing refers to any physical correspondence that is sent to customers with the expectation of encouraging them to support the business. Direct mailers need to have something unique or something that will help customers identify the business, a call to action (CTA), and a way for the customers to contact the business.

Direct Mail Advertising Market Size

The global direct mail advertising market reached a value of nearly $40,884.8 million in 2020, having decreased at a compound annual growth rate (CAGR) of -2.0% since 2015. The global direct mail advertising market size is expected to grow from $40,884.8 million in 2020 to $46,396.8 million in 2025 at a rate of 2.6%. The global direct mail advertising market size is then expected to grow at a CAGR of 0.8% from 2025 and reach $48,357.8 million in 2030.    

Growth in the historic period resulted from increase in strong economic growth in emerging markets, supportive government initiatives and rising disposable income.

Going forward, the increase in investments, benefits associated with direct mail advertising and growth in printing market. Factors that could hinder the growth of the direct mail advertising market in the future include increase in internet penetration and rise in digitization.

Direct Mail Advertising Market Drivers

The key drivers of the direct mail advertising market include:

Benefits Associated With Direct Mail Advertising

The benefits associated with direct mail advertising are contributing to the growth of the direct mail advertising market. The major benefits associated with direct mail advertising include high read rate, response rate, ability to target the household rather than an individual, multiple reads of one documents and personalization. The tangible benefits that direct mail offers along with the facility that personal and special messages can be delivered to the target customers, builds trust in customers. Also, direct mail tends to have a longer shelf life than email or digital marketing. According to the Postary (Postcard Marketing & Direct Mail Platform), the average response rate of the direct mail is around 2.7% - 4.4%, while the email has around 0.6%, which is comparatively very low.  The average open rate varies between 57.5% – 85%, and the average return on investment is $4.09 (£3.22) for $1.27 (£1) spent on direct mail. Such benefits from direct mail advertising drive the direct mail advertising market.

Direct Mail Advertising Market Restraints

The key restraints on the direct mail advertising market include:

Rise In Digitization

The rise in digitization of advertising industry will be due to emergence of various digital platforms during the forecast period. Digital advertising firms are expected to grow due to the emergence of mobile advertising. The Covid-19 pandemic shifted the advertising industry towards digital. For instance, the digital advertising share has grown rapidly in India to 29.4% in 2021 from 20% in 2019, and is expected to reach 32.7% by 2022.  Therefore, the rise in digitization of advertising industry is expected to restrain the direct mail advertising market in the forecast period.

Direct Mail Advertising Market Trends

Major trends influencing the direct mail advertising market include:

Technological Advancements

Major companies operating in the direct mail advertising sector are focusing on developing technology advanced solutions for direct mails. There are many technologies to choose from that vary in terms of accuracy, reliability, and costs. Among them is near-field communication (NFC). NFC is a microchip inserted in the direct mail piece that can emit short radio waves that communicate with the mobile phone to activate a digital experience. An NFC-enabled mobile device must be placed over the NFC-embedded direct mail, and the content will appear on the mobile screen. For example, in 2020, Samsung’s Share to Go NFC posters are a case in point. Samsung was looking for a smart and memorable way to promote the NFC features of its Galaxy smartphones. Bringing posters and direct mails to life, by embedding them with NFC technology.

Artificial Intelligence (AI) In Direct Mail Advertising

With advances in machine learning or artificial intelligence, direct mail marketers can leverage data to increase campaign performance. Artificial intelligence unlocks incredible potential for integrated cross-channel direct mail campaigns. Using AI for direct mail frees up resources; helps develop better customer profiles; and allows marketers to reach customers at the right time with the right message.   For example, in 2019, Amazon Personalize enabled developers to build applications with the same machine learning technology used by Amazon.com for real-time personalized recommendations including specific product recommendations, and customized direct mail marketing and advertising for high value customers.   Amazon does this also by using QR codes in direct mails that route to product pages.

Opportunities And Recommendations In The Direct Mail Advertising Market

Opportunities –The top opportunities in the direct mail advertising market segmented by type will arise in the Self-Mailers segment, which will gain $1,949.4 million of global annual sales by 2025. The top opportunities in segment by end-user will arise in the others segment, which will gain $1,749.5 million of global annual sales by 2025.

Recommendations-To take advantage of the opportunities, The Business Research Company recommends the direct mail advertising market companies to focus on artificial intelligence (AI), focus on sustainability, expanding in emerging markets, scale up through partnerships and acquisition, provide competitively priced offerings in low-income countries, increase visibility through websites, leverage social media to maximize reach, targeting environmentally conscious consumers and partnerships with end-users.

Direct Mail Advertising Market Segmentation

The direct mail advertising market is segmented by type and by end-user.
By Type -
The direct mail advertising market is segmented by type into:
    • a) Postcards
    • b) Self-Mailers
    • c) Letters And Envelop
    • d) Dimensional Mailers
    • e) Catalogs
The self-mailers market was the largest segment of the direct mail advertising market segmented by type, accounting for 36.5% of the total in 2020. Going forward, the Dimensional Mailers market is expected to be the fastest growing segment in the direct mail advertising market segmented by type, at a CAGR of 2.8% during 2020-2025.
By End-User -
The direct mail advertising market is segmented by end-user into:
    • a) Retail
    • b) Banks & Financial Institutions
    • c) Media & Entertainment
    • d) Government
    • e) Transportation
    • f) Others
The others market was the largest segment of the direct mail advertising market segmented by end-user channel, accounting for 33.8% of the total in 2020. Going forward, the advertising segment is expected to be the fastest growing segment in the direct mail advertising market segmented by end-user, at a CAGR of 2.9% during 2020-2025.
By Geography – The direct mail advertising market is segmented by geography into:
      o Asia Pacific
      • • Australia
      • • China
      • • Japan
      • • India
      • • Indonesia
      • • South Korea
      o North America
      • • USA
      o South America
      • • Brazil
      o Western Europe
      • • France
      • • Germany
      • • UK
      o Eastern Europe
      • • Russia
      o Middle East
      o Africa
Western Europe was the largest region in the direct mail advertising market, accounting for 29.6%of the total in 2020. It was followed by Asia-Pacific, and then the other regions. Going forward, the fastest-growing regions in the direct mail advertising market will be Eastern Europe, and, Asia-Pacific where growth will be at CAGRs of 5.3% and 3.0% respectively. These will be followed by South America and Middle East, where the markets are expected to grow at CAGRs of 2.7% and 2.5% respectively.

Direct Mail Advertising Market Competitive Landscape

Major Competitors are:

  • RR Donnelley
  • Quad/Graphics, Inc.
  • Dai Nippon Printing Co., Ltd.
  • Valassis Communications, Inc.
  • Steel Connect, Inc. (IWCO Direct)

    • Other Competitors Include:

  • Direct Mail
  • Direct Response Media Group
  • Modern Postcard
  • Mail Shark
  • PrintingForLess
  • Direct Marketing
  • Belluna
  • Senshukai - Belle Maison
  • Dinos – Cecil
  • Nissen
  • Scroll
  • Cataloghouse-Tsuhan Seikatsu
  • DotC United Group
  • Youmi
  • ZKT
  • Ebiz-fooge
  • Eptonic
  • Vigorous IT Solution
  • Mobzway Technologies LLP
  • SocialKraft
  • The Printing & Mailing
  • Redcmarketing
  • Deutschepost
  • Seonetitalia
  • Forward PMX
  • RMAA Group
  • Onmarus
  • Mediapost Hit Mail
  • Harte Hanks
  • Fair Marketing Inc
  • All My Web Needs
  • 2Novas
  • Beyond Spots & Dots
  • BFM Group Inc
  • d.trio marketing group
  • D & GG Marketing Communications and Advertising
  • Insignia Nexus
  • Gunderson Direct
  • Technbrains
  • BKM Marketing
  • Starfish
  • Banco de Eventos
  • Rock Comunicacao
  • Agência Digital HGX Criação de Sites e Marketing Digital
  • C4 Advertising
  • FLY Branding
  • RedeCall
  • TGB Communication
  • Agência Bee Creative
  • Marcom
  • Momentum Marketing & Events
  • ThinkDirect
  • Nolwa Private Limited
  • FP Group
  • Dunia Production
  • Dice Marketing & Advertising
  • Life Contact Center
  • MANGO5
  • Luna Digital
  • Good
  • The Connectors
  • Superbalist
  • Leadburst Digital
  • Lightspeed Digital Media
  • In Africa Connect
  • Doingsoon

      • Table Of Contents

      1. Direct Mail Advertising Market Executive Summary

      2. Table of Contents

      3. List of Figures

      4. List of Tables

      5. Report Structure

      6. Introduction

      6.1. Segmentation By Geography

      6.2. Segmentation By Type

      6.3. Segmentation By End-User

      7. Direct Mail Advertising Market Characteristics

      7.1. Segmentation By Type:

      7.1.1. Postcards

      7.1.2. Self-Mailers

      7.1.3. Letters And Envelopes

      7.1.4. Dimensional Mailers

      7.1.5. Catalogs

      7.2. Market Segmentation By End User

      7.2.1. Retail

      7.2.2. Banking And Financial Institutions

      7.2.3. Others

      7.2.4. Media And Entertainment

      7.2.5. Government

      7.2.6. Transportation

      8. Direct Mail Advertising Market Trends And Strategies

      8.1. Technological Advancements

      8.2. Artificial Intelligence (AI) In Direct Mail Advertising

      8.3. Direct Mail Sustainability

      8.4. Augmented Reality (AR) In Direct Mail Advertising

      8.5. Partnerships And Acquisition For Brand Expansions

      9. Impact Of COVID-19 On The Direct Mail Advertising Market

      9.1. Introduction

      9.2. Impact On Demand

      9.3. Survey On Preference For Direct Mail Advertising During COVID19

      9.4. Conclusion

      10. Global Direct Mail Advertising Market Size And Growth

      10.1. Market Size

      10.2. Historic Market Growth, 2015 – 2020, Value ($ Million)

      10.2.1. Drivers Of The Market 2015 – 2020

      10.2.2. Restraints On The Market 2015 – 2020

      10.3. Forecast Market Growth, 2020 – 2025, 2030F, Value ($ Million)

      10.3.1. Drivers Of The Market 2020 – 2025

      10.3.2. Restraints On The Market 2020 – 2025

      11. Global Direct Mail Advertising Market Segmentation

      11.1. Global Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, Value ($ Million)

      11.1.1. Self-Mailers

      11.1.2. Letters and Envelop

      11.2. Global Direct Mail Advertising Market, Segmentation By End-User, Historic And Forecast, 2015 – 2020, 2025F, 2030F, Value ($ Million)

      11.2.1. Others

      11.2.2. Retail

      11.2.3. Transportation

      11.2.4. Media & Entertainment

      12. Direct Mail Advertising Market, Regional And Country Analysis

      12.1. Global Direct Mail Advertising Market, By Region, Historic and Forecast, 2015 – 2020, 2025F, 2030F, Value ($ Million)

      12.2. Global Direct Mail Advertising Market, By Country, Historic and Forecast, 2015 – 2020, 2025F, 2030F, Value ($ Million)

      13. Asia-Pacific Direct Mail Advertising Market

      13.1. Asia Pacific Direct Mail Advertising Market Overview

      13.1.1. Region Information

      13.1.2. Market Information

      13.1.3. Background Information

      13.1.4. Government Initiatives

      13.1.5. Regulations

      13.1.6. Regulatory Bodies

      13.1.7. Major Associations

      13.1.8. Taxes Levied

      13.1.9. Corporate Tax Structure

      13.1.10. Investment

      13.1.11. Major Companies

      13.2. Asia-Pacific Direct Mail Advertising Market, Historic Market Growth, 2015 – 2020, Value ($ Million)

      13.3. Asia-Pacific Direct Mail Advertising Market, Forecast Market Growth, 2020 – 2025, 2030F, Value ($ Million)

      13.4. Asia-Pacific Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, Value ($ Million)

      13.5. Asia-Pacific Direct Mail Advertising Market: Country Analysis

      13.6. China Direct Mail Advertising Market Overview

      13.6.1. Country Information

      13.6.2. Market Information

      13.6.3. Background Information

      13.6.4. Government Initiatives

      13.6.5. Regulations

      13.6.6. Regulatory Bodies

      13.6.7. Major Associations

      13.6.8. Taxes Levied

      13.6.9. Corporate Tax Structure

      13.6.10. Major Companies

      13.7. China Direct Mail Advertising Market, Historic Market Growth, 2015 – 2020, Value ($ Million)

      13.8. China Direct Mail Advertising Market, Forecast Market Growth, 2020 – 2025, 2030F, Value ($ Million)

      13.9. China Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, Value ($ Million)

      13.10. India Direct Mail Advertising Market

      13.11. India Direct Mail Advertising Market, Historic Market Growth, 2015 – 2020, Value ($ Million)

      13.12. India Direct Mail Advertising Market, Forecast Market Growth, 2020 – 2025, 2030F, Value ($ Million)

      13.13. India Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, Value ($ Million)

      13.14. Japan Direct Mail Advertising Market

      13.15. Japan Direct Mail Advertising Market, Historic Market Growth, 2015 – 2020, Value ($ Million)

      13.16. Japan Direct Mail Advertising Market, Forecast Market Growth, 2020 – 2025, 2030F, Value ($ Million)

      13.17. Japan Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, Value ($ Million)

      13.18. Australia Direct Mail Advertising Market

      13.19. Australia Direct Mail Advertising Market, Historic Market Growth, 2015 – 2020, Value ($ Million)

      13.20. Australia Direct Mail Advertising Market, Forecast Market Growth, 2020 – 2025, 2030F, Value ($ Million)

      13.21. Australia Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, Value ($ Million)

      13.22. Indonesia Direct Mail Advertising Market

      13.23. Indonesia Direct Mail Advertising Market, Historic Market Growth, 2015 – 2020, Value ($ Million)

      13.24. Indonesia Direct Mail Advertising Market, Forecast Market Growth, 2020 – 2025, 2030F, Value ($ Million)

      13.25. Indonesia Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, Value ($ Million)

      13.26. South Korea Direct Mail Advertising Market

      13.27. South Korea Direct Mail Advertising Market, Historic Market Growth, 2015 – 2020, Value ($ Million)

      13.28. South Korea Direct Mail Advertising Market, Forecast Market Growth, 2020 – 2025, 2030F, Value ($ Million)

      13.29. South Korea Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, Value ($ Million)

      14. Western Europe Direct Mail Advertising Market

      14.1. Western Europe Direct Mail Advertising Market Overview

      14.1.1. Region Information

      14.1.2. Market Information

      14.1.3. Background Information

      14.1.4. Government Initiatives

      14.1.5. Regulations

      14.1.6. Regulatory Bodies

      14.1.7. Major Associations

      14.1.8. Taxes Levied

      14.1.9. Corporate Tax Structure

      14.1.10. Investments

      14.1.11. Major Companies

      14.2. Western Europe Direct Mail Advertising Market, Historic Market Growth, 2015 – 2020, Value ($ Million)

      14.3. Western Europe Direct Mail Advertising Market, Forecast Market Growth, 2020 – 2025, 2030F, Value ($ Million)

      14.4. Western Europe Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, Value ($ Million)

      14.5. Western Europe Direct Mail Advertising Market: Country Analysis

      14.6. UK Direct Mail Advertising Market

      14.7. UK Direct Mail Advertising Market, Historic Market Growth, 2015 – 2020, Value ($ Million)

      14.8. UK Direct Mail Advertising Market, Forecast Market Growth, 2020 – 2025, 2030F, Value ($ Million)

      14.9. UK Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, Value ($ Million)

      14.10. Germany Direct Mail Advertising Market

      14.11. Germany Direct Mail Advertising Market, Historic Market Growth, 2015 – 2020, Value ($ Million)

      14.12. Germany Direct Mail Advertising Market, Forecast Market Growth, 2020 – 2025, 2030F, Value ($ Million)

      14.13. Germany Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, Value ($ Million)

      14.14. France Direct Mail Advertising Market

      14.14.1. Historic

      14.15. France Direct Mail Advertising Market, Historic Market Growth, 2015 – 2020, Value ($ Million)

      14.16. France Direct Mail Advertising Market, Forecast Market Growth, 2020 – 2025, 2030F, Value ($ Million)

      14.17. France Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, Value ($ Million)

      15. Eastern Europe Direct Mail Advertising Market

      15.1. Eastern Europe Direct Mail Advertising Market Overview

      15.1.1. Region Information

      15.1.2. Market Information

      15.1.3. Background Information

      15.1.4. Government Initiatives

      15.1.5. Regulations

      15.1.6. Regulatory Bodies

      15.1.7. Major Associations

      15.1.8. Taxes Levied

      15.1.9. Corporate Tax Structure

      15.1.10. Investments

      15.1.11. Major Companies

      15.2. Eastern Europe Direct Mail Advertising Market, Historic Market Growth, 2015 – 2020, Value ($ Million)

      15.3. Eastern Europe Direct Mail Advertising Market, Forecast Market Growth, 2020 – 2025, 2030F, Value ($ Million)

      15.4. Eastern Europe Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, Value ($ Million)

      15.5. Eastern Europe Direct Mail Advertising Market: Country Analysis

      15.6. Russia Direct Mail Advertising Market

      15.7. Russia Direct Mail Advertising Market, Historic Market Growth, 2015 – 2020, Value ($ Million)

      15.8. Russia Direct Mail Advertising Market, Forecast Market Growth, 2020 – 2025, 2030F, Value ($ Million)

      15.9. Russia Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, Value ($ Million)

      16. North America Direct Mail Advertising Market

      16.1. North America Direct Mail Advertising Market Overview

      16.1.1. Region Information

      16.1.2. Market Information

      16.1.3. Background Information

      16.1.4. Government Initiatives

      16.1.5. Regulations

      16.1.6. Regulatory Bodies

      16.1.7. Major Associations

      16.1.8. Taxes Levied

      16.1.9. Corporate Tax Structure

      16.1.10. Investment

      16.1.11. Major Companies

      16.2. North America Direct Mail Advertising Market, Historic Market Growth, 2015 – 2020, Value ($ Million)

      16.3. North America Direct Mail Advertising Market, Forecast Market Growth, 2020 – 2025, 2030F, Value ($ Million)

      16.4. North America Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, Value ($ Million)

      16.5. North America Direct Mail Advertising Market: Country Analysis

      16.6. USA Direct Mail Advertising Market

      16.7. USA Direct Mail Advertising Market Overview

      16.7.1. Country Information

      16.7.2. Market Information

      16.7.3. Background Information

      16.7.4. Government Initiatives

      16.7.5. Regulations

      16.7.6. Regulatory Bodies

      16.7.7. Major Associations

      16.7.8. Taxes Levied

      16.7.9. Corporate Tax Structure

      16.7.10. Investment

      16.7.11. Major Companies

      16.8. USA Direct Mail Advertising Market, Historic Market Growth, 2015 – 2020, Value ($ Million)

      16.9. USA Direct Mail Advertising Market, Forecast Market Growth, 2020 – 2025, 2030F, Value ($ Million)

      16.10. USA Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, Value ($ Million)

      17. South America Direct Mail Advertising Market

      17.1. South America Direct Mail Advertising Market Overview

      17.1.1. Region Information

      17.1.2. Market Information

      17.1.3. Background Information

      17.1.4. Regulations

      17.1.5. Regulatory Bodies

      17.1.6. Major Associations

      17.1.7. Taxes Levied

      17.1.8. Corporate Tax Structure

      17.1.9. Investment

      17.1.10. Major Companies

      17.2. South America Direct Mail Advertising Market, Historic Market Growth, 2015 – 2020, Value ($ Million)

      17.3. South America Direct Mail Advertising Market, Forecast Market Growth, 2020 – 2025, 2030F, Value ($ Million)

      17.4. South America Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, Value ($ Million)

      17.5. South America Direct Mail Advertising Market: Country Analysis

      17.6. Brazil Direct Mail Advertising Market

      17.7. Brazil Direct Mail Advertising Market, Historic Market Growth, 2015 – 2020, Value ($ Million)

      17.8. Brazil Direct Mail Advertising Market, Forecast Market Growth, 2020 – 2025, 2030F, Value ($ Million)

      17.9. Brazil Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, Value ($ Million)

      18. Middle East Direct Mail Advertising Market

      18.1. Middle East Direct Mail Advertising Market Overview

      18.1.1. Region Information

      18.1.2. Market Information

      18.1.3. Background Information

      18.1.4. Government Initiatives

      18.1.5. Regulations

      18.1.6. Regulatory Bodies

      18.1.7. Major Associations

      18.1.8. Taxes Levied

      18.1.9. Corporate Tax Structure

      18.1.10. Investment

      18.1.11. Major Companies

      18.2. Middle East Direct Mail Advertising Market, Historic Market Growth, 2015 – 2020, Value ($ Million)

      18.3. Middle East Direct Mail Advertising Market, Forecast Market Growth, 2020 – 2025, 2030F, Value ($ Million)

      18.4. Middle East Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, Value ($ Million)

      19. Africa Direct Mail Advertising Market

      19.1. Africa Direct Mail Advertising Market Overview

      19.1.1. Region Information

      19.1.2. Market Information

      19.1.3. Background Information

      19.1.4. Government Initiatives

      19.1.5. Regulations

      19.1.6. Regulatory Bodies

      19.1.7. Major Associations

      19.1.8. Taxes Levied

      19.1.9. Corporate Tax Structure

      19.1.10. Investment

      19.1.11. Major Companies

      19.2. Africa Direct Mail Advertising Market, Historic Market Growth, 2015 – 2020, Value ($ Million)

      19.3. Africa Direct Mail Advertising Market, Forecast Market Growth, 2020 – 2025, 2030F, Value ($ Million)

      19.4. Africa Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, Value ($ Million)

      20. Global Direct Mail Advertising Market Competitive Landscape

      20.1. Company Profiles

      20.2. RR Donnelley

      20.2.1. Company Overview

      20.2.2. Products And Services

      20.2.3. Business Strategy

      20.2.4. Financial Overview

      20.3. Quad/Graphics, Inc.

      20.3.1. Company Overview

      20.3.2. Products And Services

      20.3.3. Business Strategy

      20.3.4. Financial Overview

      20.4. Dai Nippon Printing Co., Ltd.

      20.4.1. Company Overview

      20.4.2. Products And Services

      20.4.3. Financial Overview

      20.5. Valassis Communications, Inc.

      20.5.1. Company Overview

      20.5.2. Products And Services

      20.5.3. Business Strategy

      20.5.4. Financial Overview

      20.6. Steel Connect, Inc. (IWCO Direct)

      20.6.1. Company Overview

      20.6.2. Products And Services

      20.6.3. Business Strategy

      20.6.4. Financial Overview

      21. Key Mergers And Acquisitions In The Direct Mail Advertising Market

      21.1. Postal Center International (PCI) Acquired Arrowmail

      21.2. Data Axle Acquired Lake Group Media And DonorBase

      21.3.DNI Corp Acquired Mialer’s Choice

      21.4. Envision3 Acquired Direct Mail Solutions

      21.5. ALMADEN Acquired The Goode Company

      22. Direct Mail Advertising Market Opportunities And Strategies

      22.1. Global Direct Mail Advertising Market In 2025 – Countries Offering Most New Opportunities

      22.2. Global Direct Mail Advertising Market In 2025 – Segments Offering Most New Opportunities

      22.3. Global Direct Mail Advertising Market In 2025 – Growth Strategies

      22.3.1. Market Trend Based Strategies

      22.3.2. Competitor Strategies

      23. Direct Mail Advertising Market, Conclusions And Recommendations

      23.1. Conclusions

      23.2. Recommendations

      23.2.1. Product

      23.2.2. Place

      23.2.3. Price

      23.2.4. Promotion

      23.2.5. People

      24. Appendix

      24.1. Market Data Sources

      24.2. NAICS Definitions Of Industry Covered In This Report

      24.3. Research Methodology

      24.4. Currencies

      24.5. Research Inquiries

      24.6. The Business Research Company

      24.7. Copyright and Disclaimer

    List Of Tables

      Table 1: Global Direct Mail Advertising Market, Historic, 2015 – 2020, $ Million
    • Table 2: Global Direct Mail Advertising Market, Forecast, 2020 – 2025, 2030F, $ Million
    • Table 3: Global Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Table 4: Global Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, $ Million
    • Table 5: Global Direct Mail Advertising Market, Segmentation By End-User, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Table 6: Global Direct Mail Advertising Market, Segmentation By End-User , Historic And Forecast, 2015 – 2020, 2025F, 2030F, $ Million
    • Table 7: Global Direct Mail Advertising Market, By Region, Historic and Forecast, 2015 – 2020, 2025F, 2030F, %
    • Table 8: Global Direct Mail Advertising Market, By Region, Historic and Forecast, 2015 – 2020, 2025F, 2030F, $ Million
    • Table 9: Global Direct Mail Advertising Market, By Country, Historic and Forecast, 2015 – 2020, 2025F, 2030F, %
    • Table 10: Global Direct Mail Advertising Market, By Country, Historic and Forecast, 2015 – 2020, 2025F, 2030F, $ Million
    • Table 11: Asia Pacific GDP Per Capita, 2015-2020, $
    • Table 12: Asia-Pacific Direct Mail Advertising Market, Population By Age Group, By Country, 2015-2025, Thousands
    • Table 13: Asia-Pacific Direct Mail Advertising Market, Historic, 2015 – 2020, $ Million
    • Table 14: Asia-Pacific Direct Mail Advertising Market, Forecast, 2020 – 2025, 2030F, $ Million
    • Table 15: Asia-Pacific Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Table 16: Asia-Pacific Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, $ Million
    • Table 17: China GDP Per Capita, 2015-2020, $
    • Table 18: China Direct Mail Advertising Market, Population By Age Group, 2015-2025, Thousands
    • Table 19: China Direct Mail Advertising Market, Historic, 2015 – 2020, $ Million
    • Table 20: China Direct Mail Advertising Market, Forecast, 2020 – 2025, 2030F, $ Million
    • Table 21: China Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Table 22: China Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, $ Million
    • Table 23: India Direct Mail Advertising Market, Historic, 2015 – 2020, $ Million
    • Table 24: India Direct Mail Advertising Market, Forecast, 2020 – 2025, 2030F, $ Million
    • Table 25: India Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Table 26: India Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, $ Million
    • Table 27: Japan Direct Mail Advertising Market, Historic, 2015 – 2020, $ Million
    • Table 28: Japan Direct Mail Advertising Market, Forecast, 2020 – 2025, 2030F, $ Million
    • Table 29: Japan Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Table 30: Japan Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, $ Million
    • Table 31: Australia Direct Mail Advertising Market, Historic, 2015 – 2020, $ Million
    • Table 32: Australia Direct Mail Advertising Market, Forecast, 2020 – 2025, 2030F, $ Million
    • Table 33: Australia Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Table 34: Australia Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, $ Million
    • Table 35: Indonesia Direct Mail Advertising Market, Historic, 2015 – 2020, $ Million
    • Table 36: Indonesia Direct Mail Advertising Market, Forecast, 2020 – 2025, 2030F, $ Million
    • Table 37: Indonesia Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Table 38: Indonesia Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, $ Million
    • Table 39: South Korea Direct Mail Advertising Market, Historic, 2015 – 2020, $ Million
    • Table 40: South Korea Direct Mail Advertising Market, Forecast, 2020 – 2025, 2030F, $ Million
    • Table 41: South Korea Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Table 42: South Korea Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, $ Million
    • Table 43: Western Europe GDP Per Capita, 2015-2020, $
    • Table 44: Western Europe, Population By Age Group, By Country, 2015-2025, Thousands
    • Table 45: Western Europe Direct Mail Advertising Market, Historic, 2015 – 2020, $ Million
    • Table 46: Western Europe Direct Mail Advertising Market, Forecast, 2020 – 2025, 2030F, $ Million
    • Table 47: Western Europe Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Table 48: Western Europe Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, $ Million
    • Table 49: UK Direct Mail Advertising Market, Historic, 2015 – 2020, $ Million
    • Table 50: UK Direct Mail Advertising Market, Forecast, 2020 – 2025, 2030F, $ Million
    • Table 51: UK Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Table 52: UK Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, $ Million
    • Table 53: Germany Direct Mail Advertising Market, Historic, 2015 – 2020, $ Million
    • Table 54: Germany Direct Mail Advertising Market, Forecast, 2020 – 2025, 2030F, $ Million
    • Table 55: Germany Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Table 56: Germany Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, $ Million
    • Table 57: France Direct Mail Advertising Market, Historic, 2015 – 2020, $ Million
    • Table 58: France Direct Mail Advertising Market, Forecast, 2020 – 2025, 2030F, $ Million
    • Table 59: France Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Table 60: France Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, $ Million
    • Table 61: Eastern Europe GDP Per Capita, 2015-2020, $
    • Table 62: Eastern Europe, Population By Age Group, By Country, 2015-2025, Thousands
    • Table 63: Eastern Europe Direct Mail Advertising Market, Historic, 2015 – 2020, $ Million
    • Table 64: Eastern Europe Direct Mail Advertising Market, Forecast, 2020 – 2025, 2030F, $ Million
    • Table 65: Eastern Europe Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Table 66: Eastern Europe Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, $ Million
    • Table 67: Russia Direct Mail Advertising Market, Historic, 2015 – 2020, $ Million
    • Table 68: Russia Direct Mail Advertising Market, Forecast, 2020 – 2025, 2030F, $ Million
    • Table 69: Russia Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Table 70: Russia Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, $ Million
    • Table 71: North America GDP Per Capita, 2015-2020, $
    • Table 72: North America Direct Mail Advertising Market, Population By Age Group, By Country, 2015-2025, Thousands
    • Table 73: North America Direct Mail Advertising Market, Historic, 2015 – 2020, $ Million
    • Table 74: North America Direct Mail Advertising Market, Forecast, 2020 – 2025, 2030F, $ Million
    • Table 75: North America Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Table 76: North America Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, $ Million
    • Table 77: USA GDP Per Capita, 2015-2020, $
    • Table 78: USA Direct Mail Advertising Market, Population By Age Group, 2015-2025, Thousands
    • Table 79: USA Direct Mail Advertising Market, Historic, 2015 – 2020, $ Million
    • Table 80: USA Direct Mail Advertising Market, Forecast, 2020 – 2025, 2030F, $ Million
    • Table 81: USA Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Table 82: USA Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, $ Million
    • Table 83: South America GDP Per Capita, 2015-2020, $
    • Table 84: South America Direct Mail Advertising Market, Population By Age Group, By Country, 2015-2025, Thousands
    • Table 85: South America Direct Mail Advertising Market, Historic, 2015 – 2020, $ Million
    • Table 86: South America Direct Mail Advertising Market, Forecast, 2020 – 2025, 2030F, $ Million
    • Table 87: South America Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Table 88: South America Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, $ Million
    • Table 89: Brazil Direct Mail Advertising Market, Historic, 2015 – 2020, $ Million
    • Table 90: Brazil Direct Mail Advertising Market, Forecast, 2020 – 2025, 2030F, $ Million
    • Table 91: Brazil Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Table 92: Brazil Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, $ Million
    • Table 93: Middle East GDP Per Capita, 2015-2020, $
    • Table 94: Middle East Direct Mail Advertising Market, Population By Age Group, By Country, 2015-2025, Thousands
    • Table 95: Middle East Direct Mail Advertising Market, Historic, 2015 – 2020, $ Million
    • Table 96: Middle East Direct Mail Advertising Market, Forecast, 2020 – 2025, 2030F, $ Million
    • Table 97: Middle East Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Table 98: Middle East Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, $ Million
    • Table 99: Africa GDP Per Capita, 2015-2020, $
    • Table 100: Africa Direct Mail Advertising Market, Population By Age Group, By Country, 2015-2025, Thousands
    • Table 101: Africa  Direct Mail Advertising Market, Historic, 2015 – 2020, $ Million
    • Table 102: Africa  Direct Mail Advertising Market, Forecast, 2020 – 2025, 2030F, $ Million
    • Table 103: Africa Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Table 104: Africa Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, $ Million
    • Table 105: Global Direct Mail Advertising Market, Key Competitor Estimated Market Shares, 2020, Percentage (%)
    • Table 106: RR Donnelley – Financial Performance, 2016 – 2020, $ Billion
    • Table 107: Quad/Graphics, Inc. – Financial Performance, 2016 – 2020, $ Billion
    • Table 108: Dai Nippon Printing Co., Ltd. – Financial Performance, 2016 – 2020, $ Billion
    • Table 109: Steel Connect, Inc. (IWCO Direct) – Financial Performance, 2016 – 2020, $ Billion
    • Table 110: Global Direct Mail Advertising Market Size Gain ($ Million), 2020 – 2025, By Country
    • Table 111: Global Direct Mail Advertising Market Size Gain ($ Million), Segmentation By Type, 2020 – 2025
    • Table 112: Global Direct Mail Advertising Market Size Gain ($ Million), Segmentation By End-User, 2020 – 2025
    • Table 113: Direct Mail Advertising - Market Data Sources

    List Of Figures

      Figure 1: Global Direct Mail Advertising Market Segmentation By Type
    • Figure 2: Global Direct Mail Advertising Market Segmentation By End-User
    • Figure 3: Global Direct Mail Advertising Market, Historic, 2015 – 2020, $ Million
    • Figure 4: Global Direct Mail Advertising Market, Forecast, 2020 – 2025, 2030F, $ Million
    • Figure 5: Global Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Figure 6: Global Direct Mail Advertising Market, Segmentation By End-User, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Figure 7: Global Direct Mail Advertising Market, By Region, Historic and Forecast, 2015 – 2020, 2025F, 2030F, %
    • Figure 8: Global Direct Mail Advertising Market, By Country, Historic and Forecast, 2015 – 2020, 2025F, 2030F, %
    • Figure 9: Asia-Pacific Direct Mail Advertising Market, Historic, 2015 – 2020, $ Million
    • Figure 10: Asia-Pacific Direct Mail Advertising Market, Forecast, 2020 – 2025, 2030F, $ Million
    • Figure 11: Asia-Pacific Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Figure 12: China Direct Mail Advertising Market, Historic, 2015 – 2020, $ Million
    • Figure 13: China Direct Mail Advertising Market, Forecast, 2020 – 2025, 2030F, $ Million
    • Figure 14: China Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Figure 15: India Direct Mail Advertising Market, Historic, 2015 – 2020, $ Million
    • Figure 16: India Direct Mail Advertising Market, Forecast, 2020 – 2025, 2030F, $ Million
    • Figure 17: India Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Figure 18: Japan Direct Mail Advertising Market, Historic, 2015 – 2020, $ Million
    • Figure 19: Japan Direct Mail Advertising Market, Forecast, 2020 – 2025, 2030F, $ Million
    • Figure 20: Japan Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Figure 21: Australia Direct Mail Advertising Market, Historic, 2015 – 2020, $ Million
    • Figure 22: Australia Direct Mail Advertising Market, Forecast, 2020 – 2025, 2030F, $ Million
    • Figure 23: Australia Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Figure 24: Indonesia Direct Mail Advertising Market, Historic, 2015 – 2020, $ Million
    • Figure 25: Indonesia Direct Mail Advertising Market, Forecast, 2020 – 2025, 2030F, $ Million
    • Figure 26: Indonesia Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Figure 27: South Korea Direct Mail Advertising Market, Historic, 2015 – 2020, $ Million
    • Figure 28: South Korea Direct Mail Advertising Market, Forecast, 2020 – 2025, 2030F, $ Million
    • Figure 29: South Korea Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Figure 30: Western Europe Direct Mail Advertising Market, Historic, 2015 – 2020, $ Million
    • Figure 31: Western Europe Direct Mail Advertising Market, Forecast, 2020 – 2025, 2030F, $ Million
    • Figure 32: Western Europe Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Figure 33: UK Direct Mail Advertising Market, Historic, 2015 – 2020, $ Million
    • Figure 34: UK Direct Mail Advertising Market, Forecast, 2020 – 2025, 2030F, $ Million
    • Figure 35: UK Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Figure 36: Germany Direct Mail Advertising Market, Historic, 2015 – 2020, $ Million
    • Figure 37: Germany Direct Mail Advertising Market, Forecast, 2020 – 2025, 2030F, $ Million
    • Figure 38: Germany Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Figure 39: France Direct Mail Advertising Market, Historic, 2015 – 2020, $ Million
    • Figure 40: France Direct Mail Advertising Market, Forecast, 2020 – 2025, 2030F, $ Million
    • Figure 41: France Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Figure 42: Eastern Europe Direct Mail Advertising Market, Historic, 2015 – 2020, $ Million
    • Figure 43: Eastern Europe Direct Mail Advertising Market, Forecast, 2020 – 2025, 2030F, $ Million
    • Figure 44: Eastern Europe Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Figure 45: Russia Direct Mail Advertising Market, Historic, 2015 – 2020, $ Million
    • Figure 46: Russia Direct Mail Advertising Market, Forecast, 2020 – 2025, 2030F, $ Million
    • Figure 47: Russia Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Figure 48: North America Direct Mail Advertising Market, Historic, 2015 – 2020, $ Million
    • Figure 49: North America Direct Mail Advertising Market, Forecast, 2020 – 2025, 2030F, $ Million
    • Figure 50: North America Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Figure 51: USA Direct Mail Advertising Market, Historic, 2015 – 2020, $ Million
    • Figure 52: USA Direct Mail Advertising Market, Forecast, 2020 – 2025, 2030F, $ Million
    • Figure 53: USA Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Figure 54: South America Direct Mail Advertising Market, Historic, 2015 – 2020, $ Million
    • Figure 55: South America Direct Mail Advertising Market, Forecast, 2020 – 2025, 2030F, $ Million
    • Figure 56: South America Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Figure 57: Brazil Direct Mail Advertising Market, Historic, 2015 – 2020, $ Million
    • Figure 58: Brazil Direct Mail Advertising Market, Forecast, 2020 – 2025, 2030F, $ Million
    • Figure 59: Brazil Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Figure 60: Middle East Direct Mail Advertising Market, Historic, 2015 – 2020, $ Million
    • Figure 61: Middle East Direct Mail Advertising Market, Forecast, 2020 – 2025, 2030F, $ Million
    • Figure 62: Middle East Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Figure 63: Africa  Direct Mail Advertising Market, Historic, 2015 – 2020, $ Million
    • Figure 64: Africa  Direct Mail Advertising Market, Forecast, 2020 – 2025, 2030F, $ Million
    • Figure 65: Africa Direct Mail Advertising Market, Segmentation By Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, %
    • Figure 66: Global Direct Mail Advertising Market, Key Competitor Estimated Market Shares, 2020, Percentage (%)
    • Figure 67: RR Donnelley – Financial Performance, 2016 – 2020, $ Billion
    • Figure 68: Quad/Graphics, Inc. – Financial Performance, 2016 – 2020, $ Billion
    • Figure 69: Dai Nippon Printing Co., Ltd. – Financial Performance, 2016 – 2020, $ Billion
    • Figure 70: Steel Connect, Inc. (IWCO Direct) – Financial Performance, 2016 – 2020, $ Billion
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