The Augmented Reality In Travel And Tourism Market Overview 2025 report reveals that the market size has grown significantly over the past few years, with projections indicating further expansion.
The market size for augmented reality in travel and tourism has seen substantial growth recently. Its growth is projected to increase from $21.44 billion in 2024 to $29.58 billion in 2025, representing a compound annual growth rate (CAGR) of 38.0%.
The Augmented Reality in Travel and Tourism Market is projected to reach a size of $109.13 billion by 2029. The compound annual growth rate (CAGR) for this period is expected to be 38.6%.
Download Your Free Sample of the 2025 Augmented Reality In Travel And Tourism Market Report and Uncover Key Trends Now!The key drivers in the augmented reality in travel and tourism market are:
• The rise in augmented reality-based travel booking
• The increase in educational tourism utilizing AR
• The popularity of adventure and nature tourism enhanced with AR
• The capability of user-generated content sharing via AR technology
The augmented reality in travel and tourism market covered in this report is segmented –
1) By Component: Hardware, Software, Services
2) By Technology: Augmented Reality, Virtual Reality
3) By Application: Hospitality, In-Flight Entertainment, Travel Booking Services, Augmented Reality (AR) Gamification, Navigating
The key trends in the augmented reality in travel and tourism market are:
• The use of wearable AR devices is a notable upcoming trend.
• Wayfinding and navigation solutions are evolving as a significant trend in the market.
• There is an increasing shift towards contactless experiences in travel and tourism.
• Cultural storytelling through augmented reality is becoming progressively popular.
Major companies in the augmented reality in travel and tourism market are:
• TeamViewer SE
• Apple Inc.
• Google LLC
• Delta Air Lines
• Marriott International Inc.
• Booking.com
• Expedia Group Inc.
• Hilton Worldwide Holdings Inc.
• TUI Group
• Airbnb Inc.
• EasyJet PLC
• Japan Airlines Co. Ltd.
• Holiday Inn
• Accor S.A
• InterContinental Hotels Group (IHG)
• Whitbread PLC
• Virgin Atlantic Airways Limited
• Air New Zealand Limited
• TripAdvisor Inc.
• Trivago N.V.
• Argo Group International Holdings Ltd.
• Hamad International Airport
• WayRay
• Blippar Group Limited
• SmartGuide s.r.o.
• Wikitude GmbH
• Layar
North America was the largest region in the augmented reality in travel and tourism market in 2024