Augmented Reality In Travel And Tourism Market Report 2026

Augmented Reality In Travel And Tourism Market Overview

• Augmented Reality In Travel And Tourism market size has reached to $29.39 billion in 2025 • Expected to grow to $152.1 billion in 2030 at a compound annual growth rate (CAGR) of 39.1% • Growth Driver: Rising Travel And Tourism Demand Fuels Augmented Reality's Role In Enhancing Experiences • Market Trend: Strategic Partnerships Driving Innovation in the Augmented Reality (AR) Travel and Tourism Market • North America was the largest region in 2025 and Asia-Pacific is the fastest growing region.

What Is Covered Under Augmented Reality In Travel And Tourism Market?

Augmented reality (AR) in travel and tourism refers to the use of digital technology to enhance the travel experience for tourists. It makes it possible to access all kinds of information, offering the most complete and immersive experience possible. It also offers enhanced customer experiences and faster customer service. The main components of augmented reality in travel and tourism are hardware, software, and services. Hardware in augmented reality (AR) for travel and tourism refers to the devices and equipment used to deliver AR experiences to travelers. AR-enabling hardware comes in various forms, including smartphones, eyewear, and AR headsets. The technologies include augmented reality and virtual reality, which are used for several applications, including hospitality, in-flight entertainment, travel booking services, augmented reality (AR) gamification, and navigation.

What Is The Augmented Reality In Travel And Tourism Market Growth Forecast?

The augmented reality in travel and tourism market size is expected to see exponential growth in the next few years. It will grow to $152.1 billion in 2030 at a compound annual growth rate (CAGR) of 39.1%. The growth in the forecast period can be attributed to integration of AI for personalized travel experiences, adoption of cloud-based ar content delivery, growth of wearable ar devices like glasses and hmds, increasing investments by airlines and hospitality companies in ar solutions, development of interactive ar-based travel platforms. Major trends in the forecast period include ar-enhanced tourist navigation, virtual tour experiences, ar-based in-flight entertainment, personalized travel recommendations via ar, gamification of travel and tourism experiences.

Global Augmented Reality In Travel And Tourism Market Segmentation

1) By Component: Hardware, Software, Services 2) By Technology: Augmented Reality, Virtual Reality 3) By Application: Hospitality, In-Flight Entertainment, Travel Booking Services, Augmented Reality (AR) Gamification, Navigating Subsegments: 1) By Hardware: AR Glasses, Mobile Devices, Head-Mounted Displays (HMDs) 2) By Software: AR Applications, AR Development Tools, Content Management Systems (CMS) 3) By Services: Consulting Services, Integration Services, Maintenance And Support Services

What Is The Driver Of The Augmented Reality In Travel And Tourism Market?

The increasing demand for travel and tourism is expected to propel the growth of augmented reality in the travel and tourism market going forward. Travel and tourism refer to the activities of people traveling to and visiting places for leisure, recreation, business, or other purposes. Augmented reality has created demand in the travel and tourism industries for smart tourism and enhanced travel experiences that make destinations more immersive, informative, and engaging. For instance, in May 2024, according to reports shared by the UK Office for National Statistics, a UK-based government agency, in 2023, overseas residents made 38.0 million visits to the UK, surpassing the 31.2 million visits recorded in 2022. Additionally, these visitors spent $39.4 billion during their trips, which represents an increase of $5.84 billion compared to the previous year. Therefore, the increasing demand for travel and tourism is driving the growth of augmented reality in travel and tourism.

Key Players In The Global Augmented Reality In Travel And Tourism Market

Major companies operating in the augmented reality in travel and tourism market are WayRay; Blippar Group Limited; SmartGuide s.r.o.; Wikitude GmbH; Layar; Niantic Inc.; Zappar Ltd; ARLOOPA Inc; Augmented Pixels; Moyosa Media; Zoan; SAOLA Studio; Glome; Aurasma; Vividly; Snap Inc; Unity Technologies; Onirix; STQRY; Cluetivity; Verofax; AR Vision; ARway.ai; Wander; Matterport.

Global Augmented Reality In Travel And Tourism Market Trends and Insights

Major companies operating in the augmented reality (AR) travel and tourism market are adopting strategic partnerships approach to develop innovative solutions in travel and tourism. Strategic partnerships help Augmented Reality (AR) Travel and Tourism companies by combining resources and expertise, enhancing research and development capabilities, expanding market reach, and accelerating commercialization, ultimately driving innovation and growth in the AR travel and tourism industry. For instance, January 2023, ARway.ai, a Canada-based company, partnered with AI Safer, a Saudi Arabia-based agency. The partnership aims to enhance visitor experiences at museums and cultural attractions in Saudi Arabia by integrating ARway's advanced Augmented Reality (AR) navigation technology. This collaboration seeks to provide immersive and interactive experiences that deepen visitors' understanding of Saudi Arabia's cultural heritage.

What Are Latest Mergers And Acquisitions In The Augmented Reality In Travel And Tourism Market?

In November 2023, Airbnb Inc., a US-based Vacation rental company, acquired GamePlanner.AI for an amount of $200 million. This acquisition boosts the Airbnb's portfolio. by integrating advanced artificial intelligence capabilities into its platform and help turn Airbnb into the ultimate travel agent by combining the expertise in AI, design, and community of GamePlabber.AI. GamePlabber.AI is a US-based artificial intelligence providing company that specializes in providing advanced technology solutions focused on revolutionizing travel planning through augmented reality and artificial intelligence.

Regional Insights

North America was the largest region in the augmented reality in travel and tourism market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in this market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in this market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain

What Defines the Augmented Reality In Travel And Tourism Market?

The augmented reality (AR) in travel and tourism market consists of revenues earned by entities by providing services such as virtual sightseeing and exploration, interactive travel guides, virtual concierge services and AR-enabled museum exhibits. The market value includes the value of related goods sold by the service provider or included within the service offering. The augmented reality (AR) in travel and tourism market also includes sales of audio guide devices, educational AR kits, AR souvenirs, AR translation tools and AR maps. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

How is Market Value Defined and Measured?

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

What Key Data and Analysis Are Included in the Augmented Reality In Travel And Tourism Market Report 2026?

The augmented reality in travel and tourism market research report is one of a series of new reports from The Business Research Company that provides market statistics, including industry global market size, regional shares, competitors with the market share, detailed market segments, market trends and opportunities, and any further data you may need to thrive in the augmented reality in travel and tourism industry. The market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future state of the industry.