Augmented reality software and services refers to software and services that integrate digital information with the user's real-time environment. Augmented reality (AR) is a digitally augmented representation of the real physical environment created by using digital visual components, music, or other sensory stimulation given via technology. The main software function of augmented reality software and services are remote collaboration, workflow optimization, visualization, documentation, 3d modelling, and navigation. Workflow optimization is the process of improving an existing workflow by lowering operating costs, increasing work efficiency, adding new functions to an existing workflow, reducing the time required to complete the task at hand, and other factors to ensure the workflow runs as efficiently as possible. The augmented reality software and services are used in verticals such as aerospace and defense, medical, commercial, oil and gas, mining, telecom, IT/data centers, enterprise and consumer by commercial and consumer end users. The augmented reality software and services market research report is one of a series of new reports from The Business Research Company that provides augmented reality software and services market statistics, including augmented reality software and services industry global market size, regional shares, competitors with a augmented reality software and services market share, detailed augmented reality software and services market segments, market trends and opportunities, and any further data you may need to thrive in the augmented reality software and services industry. This augmented reality software and services market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry. The global augmented reality software and services market grew from $11.45 billion in 2022 to $18.14 billion in 2023 at a compound annual growth rate (CAGR) of 58.4%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The augmented reality software and services market is expected to grow from $114.59 billion in 2027 at a CAGR of 58.5%. Augmented reality (AR) is increasingly used in various fields such as amusements, retail, entertainment, and medicine. In medicine, the practice of using AR software for surgery, and diagnosis has increased in recent years as it improves precision during operations, reduces medical errors, and gives doctors and patients a better understanding of complex medical problems. For instance, the surgeons and doctors at the Imperial College and St. Mary’s Hospital in London, have started practicing this method by using Microsoft’s HoloLens AR glasses during reconstructive surgery on patients who have suffered severe injuries. Earlier, handheld scanners were used to locate major blood vessels near the wound, making the surgery difficult. Increase in use of AR in various fields drives the augmented reality software and services market. Privacy and security concerns pose significant challenges to the augmented reality (AR) software and services industry. Lack of specific regulation that defining the limitations of augmented reality environment poses serious threat to privacy in the AR environment. AR portals depend on web browsers that can expose the data used by AR software and services and can be attacked by third party easily. Privacy and security of personal information are very crucial and can have very serious implications if not protected. For example, a hacker can manipulate a navigation system to show the driver a false computer-generated speed limit signage or a wrong road route. A person’s geolocation or field of view can be compromised and broadcasted to anyone causing danger to the user. This threat limits the growth of augmented reality (AR) software and services market. The combination of AI (Artificial Intelligence) and AR has immense opportunities in augmented reality software and services going forward. AI is the development of the system that has the ability to perform tasks requiring human intelligence. AI enables capabilities like real-world object tagging, enabling an AR system to predict the appropriate interface for a person in a given virtual environment, and enhances AR to create a multidimensional and responsive virtual experience that can bring in new levels of insight and creativity. Filters in Instagram and Snapchat are some examples of AI and AR working together. Similarly, in 2020, NexTech AR solutions announced the launch of a new collaborative streaming solution with AI and AR enhancements that integrates virtual experience platforms and SaaS offerings. This trend will significantly contribute to the growth of the augmented reality software and services market. In September 2021, Qualcomm, a US-based multinational corporation semiconductor provider acquired Wikitude GmbH for an undisclosed amount. This acquisition is to meet certain technology needs, to obtain development resources or expand opportunities for technologies, and to support the design and introduction of new products and services. Wikitude GmbH is a US-based company leading mobile augmented reality technology provider. Major players in the augmented reality (AR) software and services market are Wikitude GmbH, Daqri, Zugara, Upskill, Aurasma, Augmate Corporation, PTC Inc., Catchoom Technologies, Ubimax GmbH, Marxent Labs, Inglobe Technologies, Qualcomm, HP, Total Immersion, Atheer, Inc., Mozilla, Google, Pixar, Facebook, Amazon, IKEA, BMW, Pristine Inc., Infinity Augmented Reality, Jbknowledge, Inc., Magic Leap, Inc., Mortar Studios and Viewar GmbH. The Asia-Pacific was the largest region in the augmented reality (AR) software and services market in 2022. Asia-Pacific is expected to be the fastest-growing region in the global augmented reality software and services market report during the forecast period. The regions covered in the global augmented reality (AR) software and services report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the augmented reality (AR) software and services market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA. The augmented reality (AR) software and services market includes revenues earned by entities by providing marker-based AR, markerless AR and location-based AR. This also includes companies solely involved in designing and developing or publishing only. Values in this market are factory gate values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from goods and/or services sold within the specified market and geography through sales, grants, or donations in terms of currency (in USD (cash)? unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The global augmented reality software and services market is segmented - 1) By Software Function: Remote Collaboration, Workflow Optimization, Visualization, Documentation, 3D Modelling, Navigation, Other Software Functions 2) By Vertical: Aerospace & Defense, Medical, Commercial, Oil & Gas, Mining, Telecom, IT/Data Centers, Enterprise, Consumer, Other Verticals 3) By End-User Type: Commercial, Consumer

Augmented reality devices are defined as devices that provide an interactive experience of the real-world environment by integrating digital visual content and audio into the real-world environment. Augmented reality devices include head-up displays, holographic displays, smart glasses, and others. The main type of augmented reality devices are head-mounted displays (HMD), head-up displays (HUD). The head-mounted display provides a transparent display and is also known as an optical head-mounted display. Augmented reality devices are used in a variety of industries, including consumer, commercial, enterprise, healthcare, aerospace & defense, energy, and automotive.  The augmented reality devices market research report is one of a series of new reports from The Business Research Company that provides augmented reality devices market statistics, including augmented reality devices industry global market size, regional shares, competitors with a augmented reality devices market share, detailed augmented reality devices market segments, market trends and opportunities, and any further data you may need to thrive in the augmented reality devices industry. This augmented reality devices market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry. The global augmented reality devices market will grow from $7.59 billion in 2022 to $8.13 billion in 2023 at a compound annual growth rate (CAGR) of 7.1%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The global augmented reality devices market is expected to grow to $10.61 billion in 2027 at a CAGR of 6.9%. The increasing use of augmented reality (AR) devices in the medical field is driving growth in the AR devices market. AR devices are increasingly being used by surgeons for pre-surgical planning. Surgeons can create 2D or 3D images of patient anatomy and overlay them on to the patient's body for accurate surgical planning. For instance, the Opensight augmented reality system developed by Novarad allows surgeons to visualize into the patient while simultaneously looking at the patient in real time. This enables surgeons to accurately plan for a surgery. Augmented reality is also being used to find the accurate position of veins under a patient's skin during blood transfusion. For instance, AccuVein uses projection based augmented reality to view real time image of veins under the surface of the skin during blood transfusion. The disruptions in the supply chain caused by the coronavirus outbreak during 2020 are likely to limit the growth of the market. Lockdowns are being experienced in many countries worldwide affecting the supply and demand chains of many sectors including AR and VR devices market. According to SDC supply and demand chain executive magazine published in March 2020, the shipments for AR and VR is likely to record a decline of 10.5% (Year-over-Year) in the first quarter and 24.1% (Year-over-Year) in second during 2020, owing to supply constraints as factories are open at much lower capacities, which in turn is resulting in component shortages. Thus, the supply chain disruption is likely to have a negative impact on the growth of the augmented reality devices market during the forecast period. Augmented reality devices manufacturers are increasingly investing in the integration of augmented Reality (AR) and virtual reality (VR) technologies. Combination of virtual and augmented reality enables users to both see and interact with digital content at the same time. For instance, Spatial, an augmented reality company has developed a platform to enable interactive conference call, where the users can interact with their surroundings without any physical presence. With the combination of AR and VR technology, the users of the application can also witness pin boards and whiteboards. On March 2021, a leading global provider of secure remote connectivity solutions acquired UpSkill, the US based pioneer in augmented reality software for frontline workers. The acquisition will enable TeamViewer to strengthen their position in the industry-specific AR solutions. Upskill is a US based market leader in augmented reality solutions, established in 2010. Major players in the augmented reality devices market are Sony, Oculus, Samsung Electronics, HTC, Google, PTC, Microsoft, Wikitude, DAQR, and Blippar. Asia-Pacific was the largest region in the augmented reality devices market in 2022. Western Europe was the second-largest region in the global augmented reality devices market. The regions covered in the global augmented reality devices market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the augmented reality devices market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK and USA. The augmented reality devices market consists of sales of head-mounted display (HMD), head-up display (HUD), and other augmented reality devices. Values in this market are factory gate values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The global augmented reality devices market is segmented - 1) By Type: Head-Mounted Display (HMD), Head-Up Display (HUD) 2) By Application: Consumer, Commercial, Enterprise, Healthcare, Aerospace & Defense, Energy, Automotive 3) By Component: Hardware, Software

Augmented reality (AR) software is a tool that digitally augments representation of the real physical environment using digital visual components, music, or other sensory stimulation given via technology. The main function types of augmented reality software are 3D modeling, workflow optimization, visualization, navigation, remote collaboration, documentation and others. Workflow optimization is the process of improving an existing workflow by lowering operating costs, increasing work efficiency, adding new functions to an existing workflow, reducing the time required to complete the task at hand, and other factors to ensure the workflow runs as efficiently as possible. The software is deployed through cloud based and on-premise mode that are used by various industry verticals such as oil and gas, mining, telecom, aerospace and defense, medical, among others. The augmented reality software market research report is one of a series of new reports from The Business Research Company that provides augmented reality software market statistics, including augmented reality software industry global market size, regional shares, competitors with a augmented reality software market share, detailed augmented reality software market segments, market trends and opportunities, and any further data you may need to thrive in the augmented reality software industry. This augmented reality software market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry. The global augmented reality software market size will grow from $31 billion in 2022 to $47.88 billion in 2023 at a compound annual growth rate (CAGR) of 54.5%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The global augmented reality software market size is expected to grow to $213.53 billion in 2027 at a CAGR of 45.3%. The steps for recovery from COVID-19 and future productivity in the economy will need augmented reality to adjust to the new normal, contributing to the market growth during the forecast period. Many companies are facing an incredible loss of human experience and intelligence due to the COVID-19 pandemic. Many businesses are just focusing on preserving the intelligence and surviving this crisis rather than investments and augmented reality might be much cheaper than expected. For example, PTC, during this COVID-19 crisis, made available Vuforia Chalk for companies letting them to start adapting to AR for the COVID-19 recovery. Vuforia Chalk and Microsoft Dynamics are some of the augmented reality programs which are used by an employee in the future to retrain or learn a task from the expert's already preserved notes and set of instructions using smartphones, tablets and other devices. AR-based training solutions will help companies to preserve and pass on the required intelligence to the employees faster once the path of recovery begins. Low adoption rate due to security and privacy issues and complexities in the design are expected to hinder the growth of the market. Augmented reality collects a lot of information of users in terms of what the users are doing and their environment more than what social media do. This can lead to privacy and safety concerns of the users and related persons if the hackers gain access to the data. For instance, according to a survey on Metaverse (a network of 3D virtual worlds that use AR and VR) published in April 2022 by Agora, a Chinese real-time engagement platform, 33% of respondents expressed that data privacy and security were the biggest challenges to the Metaverse. The concern of security and privacy threats to the user and their environment and the fear of losing privacy will hinder the adoption of augmented reality technology by the users. The combination of artificial intelligence and augmented reality shows many opportunities as both are separate but complementary technologies. Artificial intelligence models will enhance augmented reality experience by adding interactivity and effects to AR scenes like real-world object tagging, enabling an AR system to predict the appropriate interface for a person in a given virtual environment, and enhances AR to create a multidimensional and responsive virtual experience that can bring in new levels of insight and creativity. For instance, in January 2022, AR’s Games, an Italian gaming firm announced that it is set to launch the world’s first artificial intelligence-based augmented reality video game.. This game combines artificial intelligence and augmented reality to develop a first-person shooting game made with real people. It is named The Real Tournament, and made exclusively for mobile devices. This combination will boost the augmented reality software market growth during the forecast period. In June 2022, The Glimpse Group Inc., a US-based immersive technology platform company’s wholly owned subsidiary company QReal LLC (a developer of 3D and AR content) acquired the assets of PulpoAR for an undisclosed sum. The acquisition integrate PulpoAR with QReal and speeds up the growth, and increases capabilities as well market presence. PulpoAR is a Turkish augmented reality SaaS (software as a service) company offering artificial intelligence-based virtual try-on technology. Major players in the augmented reality software market are PTC, Inc., Wikitude GmbH, Daqri LLC., Zugara, Inc., Niantic, Augmate Corporation, Ubimax GmbH, Upskill, Catchoom Technologies S.L., Aurasma, EON Reality Inc., Hewlett-Packard Development Company. L.P., Zappar Ltd., Immerseport, Infinity Augmented Reality, Inglobe Technologies, Jbknowledge, Inc., Kudan, Magic Leap, Inc., Marxent Labs LLC., Mortar Studios, Amazon Web Services, Inc., Re’flekt GmbH, Scope AR, Viewar GmbH, Wear S.R.L., Atheer, Inc., HP Reveal and Kentico Software. Asia-Pacific was the largest region in the augmented reality (AR) software market in 2022. North America was the second largest region in the augmented reality (AR) services market. The regions covered in the augmented reality software market are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the augmented reality software market are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK and USA. The augmented reality software market includes revenues earned by entities by offering software, that can be used to provide an innovative human-machine interaction that overlays virtual components in a real-world environment. Augmented reality has many potential applications in different fields, such as training activities, entertainment and head-up display in car windscreens. Values in this market are factory gate values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The global augmented reality software market is segmented - 1) By Software Function: 3D Modelling, Workflow optimization, Visualization, Navigation, Remote collaboration, Documentation, Other Software Functions 2) By Vertical: Enterprise, Oil and gas, Mining, Telecom, Aerospace and defense, Medical, Other Verticals 3) By Deployment: Cloud Based, On-Premise

Augmented reality (AR) is a digitally augmented representation of the real physical environment created by using digital visual components, music, or other sensory stimulation given via technology. The main type of augmented reality services are hardware and software. Augmented reality software works in conjunction with a variety of devices, including tablets, phones, headsets, and others. These integrating devices include sensors, digital projectors, and the software required to project computer-generated objects into the real world. The services are used for training, annual reports and augmented brochures, architectural projects/new construction, games, trade show environments by commercial, healthcare, automotive and other end users. The augmented reality (AR) market research report is one of a series of new reports from The Business Research Company that provides augmented reality (AR) market statistics, including augmented reality (AR) industry global market size, regional shares, competitors with a augmented reality (AR) market share, detailed augmented reality (AR) market segments, market trends and opportunities, and any further data you may need to thrive in the augmented reality (AR) industry. This augmented reality (AR) market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry. The global augmented reality services market size will grow from $92.7 billion in 2022 to $134.26 billion in 2023 at a compound annual growth rate (CAGR) of 44.8%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The global augmented reality services market size is expected to grow to $499.39 billion in 2027 at a CAGR of 38.9%. The COVID-19 outbreak is enforcing companies to shift towards more advanced and virtual solutions in order to continue their businesses, which is predicted to act as a major driver for the growth of the augmented reality (AR) services market in the short-term. Increasing demand for augmented reality in various end-use industries post COVID-19 outbreak is expected to generate a higher demand for augmented reality services. For instance, according to Analytics Insights magazine published in April 2020, the demand for AR, VR, and other new-age technologies is escalating due to COVID-19. AR companies including Imaginate and Queppelin are recording a surge in AR, MR, and VR technology. The demand for AR services is also supported by the rising push for learning and development for remote demonstrations and training for employees and consumers. The various risk associated with the usage of AR products and services is expected to hinder the growth of the market during the forecast period. The risks include consumer privacy and data security, product liability and safety issues. Augmented reality collects abundant information from users leading to privacy and safety concerns. According to a survey report published by Perkins Coie LLP, an international law firm, the respondents expressed more concerns about various legal risks of augmented reality products and services, with consumer privacy and data security being the top option selected (44%), followed by health and safety issues and product liability (42%) and IP infringement (40%). Therefore, abundant risks linked with AR solutions are likely to hamper the AR services market growth in the near future. The integration of blockchain technology is gaining significant popularity in the augmented reality services market. Blockchain technology is the Distributed Ledger Technology (DLT) in which digital assets are assigned with unique attributes using cryptography and are distributed on a decentralized and public ledger. Apart from digital currency application, blockchain technology performs several applications that augmented and virtual reality developers are focusing on such as it allows developers to create unique digital assets that users and other developers cannot copy, selling virtual real estate, tracking virtually represented data, and more. For instance, in April 2022, Metallika.Inc., a France-based blockchain-powered company for mineral mining services, announced the addition of blockchain technology to its mining operations. The Metallika team developed a mechanism that may run independently on the blockchain called the decentralized autonomous organization. It strictly abides by the regulations written into the smart contract. The chain of transaction blocks will contain a record of each financial transaction that takes place within the DAO as well as the smart contract's software rules. Thus, the incorporation of blockchain with augmented reality is expected to boost market growth during the forecast period. In May 2020, Unity Technologies, a US-based global creator and operator of interactive, real-time 3D (RT3D) content, acquired the Finger Food Advanced Technology Group for an undisclosed amount. The acquisition is expected to expand Unity's work beyond gaming as Finger Food will ensure the development and deployment of scalable RT3D solutions and services to various industries and enterprises. The acquisition is expected to grow Unity's business to additional industries that are ready to utilize RT3D technologies but lack the necessary infrastructure. Finger Food Advanced Technology group was founded in 2009 and is a Canada-based global custom technology company specializing in AI, IoT, AR/VR, blockchain, and robotics to create mobile, cloud, web, machine, and advanced-interface solutions. Major players in the augmented reality (AR) services market are Groove jones, Quytech, Craftars, WEAR, Next/Now, Apple, Microsoft, Niantic, Zappar, Augmented Reality Labs (Blippar), Lucyd, Magic Leap, Echo Interaction Group, Notion theory, Mobilab, AVRspot, Transition Technologies PSC, Innovecs, HQSoftware, INDE, Augment, Metagram, VironIT, Scanta, VR Vision Inc., 8ninths, Yeppar, Mutual Moblie, intellectsoft, Zco cooperation and CitrusBits. Asia-Pacifica was the largest region in the augmented reality (AR) services market in 2022. North America was the second largest region in the global augmented reality (AR) services market. The regions covered in the global augmented reality (AR) services market are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the augmented reality (AR) services market are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK and USA. The augmented reality services market includes revenues earned by entities by providing augmented reality services that can be used to provide an innovative human-machine interaction that overlays virtual components on a real-world environment. Augmented reality has many potential applications in different fields, such as training activities, entertainment and head-up display in car windscreens. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The global augmented reality services market is segmented - 1) By Applications: Training, Annual reports and augmented brochures, Architectural projects/New construction, Games, Trade show environments 2) By Type: Hardware, Software 3) By End Use: Commercial, Healthcare, Automotive, Other End-Uses

Augmented analytics refers to the application of technology like AI and machine learning to increase human curiosity and facilitate the preparation, analysis, and visualization of data for business users. Users discover insights more quickly by conversing with their data, while algorithms propose contextually relevant insights. Augmented analytics assists with data preparation, insight generation, and explanation that augments experts and data scientists with the automation of developing, managing, and deployment of data science machine learning and artificial intelligence models. The main component of augmented analytics are software and services. Software consists of advanced driven analytics applications such as artificial intelligence that provide advanced insights into business performance and market conditions which are used to make business decisions and strategies. The deployment types are on-premises and cloud. The services offered by augmented analytics are training and consulting, deployment and integration, support and maintenance which are used in large enterprises, small and medium-sized enterprises (SMEs). The verticals using augmented analytics includes banking, financial services, and insurance (BFSI), telecom and IT, retail and consumer goods, healthcare and life sciences and other verticals. The augmented analytics market research report is one of a series of new reports from The Business Research Company that provides augmented analytics market statistics, including augmented analytics industry global market size, regional shares, competitors with a augmented analytics market share, detailed augmented analytics market segments, market trends and opportunities, and any further data you may need to thrive in the augmented analytics industry. This augmented analytics market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry. The global augmented analytics market size grew from $9.53 billion in 2022 to $11.35 billion in 2023 at a compound annual growth rate (CAGR) of 19.1%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The augmented analytics market size is expected to grow to $27.21 billion in 2027 at a CAGR of 24.4%. The increasing demand for the adoption of business intelligence (BI) tools is expected to propel the growth of the augmented analytics market. The adoption of business intelligence tools is used to simplify more frequent data-driven decision-making. It is used from the data scientists to employees on the front lines where the departments and teams will gain insights into the data, which helps to promote data democratization all over the organization. According to a survey report of over 5,000 organizations on the business intelligence market by Dresner Advisory Services, LLC, in June 2021, executive adoption of business intelligence is significantly high at 64%, followed by middle and line managers at 40%. Therefore, the increasing demand for the adoption of business intelligence (BI) tools drives the augmented analytics market growth. Technology advancement is gaining popularity in the augmented analytics market. Major players in the augmented analytics market focus on innovative products to obtain an edge in the market against their competitors. For instance, In April 2022, India-based Smarten Augmented Analytics company announced the addition of sentiment analysis features and functionality to its cutting-edge augmented analytics solution. This addition provides businesses with tools for understanding what customers, stakeholders, and others think, allowing organizations to enhance their products and services. In October 2021, Qlik, a Sweden-based business analytics company announced the acquisition of Big Squid for an undisclosed amount. Through this deal, Qlik aims to expand its data and analytics team’s ability to used advanced augmented analytics capabilities such as key driver analysis, predictive analytics. Big Squid Inc., is a US-based Predictive Analytics software company offering augmented analytics. Major players in the augmented analytics market are Salesforce, SAP, IBM, Microsoft, Oracle, Tableau, MicroStrategy, SAS, Qlik, TIBCO Software, Sisense, Information Builders, Yellowfin, ThoughtSpot and Domo. North America was the largest region in the augmented analytics market in 2022. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the augmented analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the augmented analytics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, the UK, and the USA. The augmented analytics market includes revenues earned by entities by providing tools and solutions that make it simpler for company users and executives to discover relevant information. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The global augmented analytics market is segmented - 1) By Component: Software, Services 2) By Deployment Type: On-Premises, Cloud 3) By Services: Training And Consulting, Deployment And Integration, Support And Maintainance 4) By Organization Size: Large Enterprises, Small And Medium-Sized Enterprises (SMEs) 5) By Vertical: Banking, Financial Services, And Insurance (BFSI), Telecom And IT, Retail And Consumer Goods, Healthcare And Life sciences, Other Verticals

Education and learning analytics refer to the analysis and collection of data about learners and their environments for understanding and improving learning outcomes that help in encompassing all aspects of an institution's operations and analytics about the learners. Data and analytics are used in schools, colleges, testing organizations, workshops, online courses, and universities to measure the effectiveness of the course and identify patterns to improve student knowledge. The main analytics type of education and learning analytics is predictive analytics, prescriptive analytics and descriptive analytics. Predictive analytics uses statistics and modeling techniques based on current and historical data to determine future performance and to make predictions outcomes. Predictive analytics are used to determine customer response to promote cross-sell opportunities and purchases. Education and learning analytics are deployed on-premise and cloud-based. By using components software and services. The end-users for education and learning analytics are mostly academics and corporates. The education and learning analytics market research report is one of a series of new reports from The Business Research Company that provides education and learning analytics market statistics, including education and learning analytics industry global market size, regional shares, competitors with an education and learning analytics market share, detailed education and learning analytics market segments, market trends and opportunities, and any further data you may need to thrive in the education and learning analytics industry. This education and learning analytics market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry. The global education and learning analytics market size grew from $18.55 billion in 2022 to $22.24 billion in 2023 at a compound annual growth rate (CAGR) of 19.9%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The education and learning analytics market size is expected to grow to $46.42 billion in 2027 at a CAGR of 20.2%. Government initiatives in digitalizing the education sector are expected to propel the growth of the education and learning analytics market. The rise in remote learning and consistent student engagement on e-learning platforms during the pandemic has been anticipated to generate huge data, which will open ways to adopt education and learning analytics. For instance, the government of India is taking initiatives in digitalizing the education sector to be on par with the global education standards and to expand the educational infrastructure in the country. According to the India Brand Equity Foundation (IBEF), the government introduced the PM eVIDYA program in May 2020 to make e-learning more accessible for Indian students and teachers and is expected to benefit 0.25 billion students, and also the online education market is expected to reach $5 billion by 2025 driven by the government’s focus on designing online education programs, and strengthening digital infrastructure. Therefore, demand for education and learning analytics will rise as the prevalence of increasing government initiatives in digitalization rises. Technological advancements are a key trend gaining popularity in the education and learning analytics market. Many companies operating in education and learning analytics are developing new products or new technologies for strengthening the demand for the education and learning analytics market. For instance, in 2021, Adobe, a US-based company introduced adobe analytics, a higher education program. This program supports the future workforce with data science skills and helps college instructors and students to use adobe analytics which is a customer data analytics platform for free. Students will learn how to use data to drive business choices and build skills for vocations ranging from data science to product management and marketing with adobe analytics. In September 2021, Eupheus, an India-based ed-tech company developing integrated learning solutions for the K-12 acquired ClassKlap, for $19 million. This acquisition will help Eupheus in stepping into the affordable private school segment and also in shaping the innovation in the learning domain along with analytics. ClassKlap is an India-based online curriculum program with personalized revision sheets. Major players in the education and learning analytics market are MicroStrategy Incorporated, TIBCO Software Inc., Oracle Corporation, Alteryx Inc., D2L Corporations, SAS Institute Ins, IBM Corporations, Microsoft Corporation, SABA Software, SAP SE, Blackboard Inc., Yellowfin Business Intelligence Co, Inetsoft Technology Corp, iSpring Solutions Inc and G-Cube. North America was the largest region in the education and learning analytics market in 2022. The regions covered in the education and learning analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the the education and learning analytics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, the UK, and the USA. The education and learning analytics market includes revenues earned by entities by analyzing and supporting learning at various levels with data from students and learning environments. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The global education and learning analytics market is segmented - 1) By Analytics Type: Predictive Analytics, Prescriptive Analytics, Descriptive Analytics 2) By Deployment: On-Premise, Cloud-Based 3) By Component: Software, Services 4) By End User: Academics, Corporates

Augmented reality (AR) is a technology that uses real-time information in the form of text, graphics, and audio integrated with real-world objects to create superimposed digital content. The main types of products in augmented reality in healthcare are hardware and software. Hardware helps to perform medical tasks such as surgeries and diagnosis more efficiently and accurately using AR technology including smart glasses. The different types of devices include head-mounted displays, handheld devices, others and uses different technologies such as wearables, vision-based, spatial, mobile-device based. It is implemented in various verticals such as hospitals and clinics, research laboratories and others. The augmented reality in health care market research report is one of a series of new reports from The Business Research Company that provides augmented reality in health care market statistics, including augmented reality in health care industry global market size, regional shares, competitors with a augmented reality in health care market share, detailed augmented reality in health care market segments, market trends and opportunities, and any further data you may need to thrive in the augmented reality in health care industry. This augmented reality in health care market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry. The global augmented reality in health care market size grew from $1.87 billion in 2022 to $2.45 billion in 2023 at a compound annual growth rate (CAGR) of 31.2%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The augmented reality in health care market size is expected to grow to $7.42 billion in 2027 at a CAGR of 32.0%. The increasing geriatric population is expects to propel the growth of the AR in healthcare market over coming years. The elderly population is increasing rapidly across the world and it is expected to continue over the forecast period. The older population is prone to a number of diseases and ailments that require surgeries. The use of AR in surgeries allows surgeons to visualize a patient’s anatomy side by side with their MRI and CT scan data. For instance, according to the Physical Review B (PRB) Journal, by 2060, the number of Americans aged 65 and above is expected to nearly quadruple to 95 million, accounting for 23% of the total population. Therefore, the rising geriatric population drivers the growth of the AR in healthcare market. New product launches are shaping the AR in healthcare market. Major companies operating in the AR in healthcare sector are focused on product innovations for AR in healthcare to improve the accuracy in treatment. For instance, in October 2020, Royal Philips, a Netherlands-based health technology company, introduced ClariEye, an augmented reality (AR) surgical navigation solution, which is can be used to treat patients with spinal stenosis (narrowing of the spaces in the spine) and scoliosis (sideways curvature of the spine) via minimally-invasive image-guided procedures. In February 2020, Medtronic plc, a US-based medical technology company acquired Digital Surgery for $300 million. The acquisition of Digital Surgery will boost Medtronic's robotic guided surgery platform and will be helpful throughout the company's entire portfolio. Digital Surgery is a UK-based digital health compnay that develops virtual reality and artificial intelligence technology for doctors. Major players in the augmented reality in health care market are Microsoft Corporation, Sony Corporation, Siemens Healthineers, Koninklijke Philips N.V., CAE Healthcare, 3D Systems, Augmedix, AccuVein Inc., Osterhout Design Group Inc., Magic Leap Inc., Atheer Inc., VirtaMed, and ARToolworks Inc., North America was the largest region in the augmented reality in health care market in 2022. The regions covered in the augmented reality in health care report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the augmented reality in health care market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA. Augmented reality in the healthcare market includes revenues earned by entities by offering AR peripherals to create real-life environments to overcome medical limitations. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The global augmented reality in health care market is segmented - 1) By Product: Hardware, Software 2) By Technology: Wearable, Vision-Based, Spatial, Mobile Device-Based 3) By Device Type: Head-Mounted Displays, Handheld Devices, Other Device Types 4) By End-User: Hospitals And Clinics, Research Laboratories, Other End Users

Information technology (IT) is the use of computers, storage, networking and other physical devices, infrastructure and processes to create, process, store, secure and exchange all forms of electronic data. The main type of information technology (IT) are IT services, computer hardware, telecom, and software products. Computer hardware is the physical components that a computer system requires to function and encompasses everything within a PC or laptop. The services are used by large, small, and medium enterprises of financial services, retail and wholesale, manufacturing, healthcare and others. The information technology (IT) market research report is one of a series of new reports from The Business Research Company that provides information technology (IT) market statistics, including information technology (IT) industry global market size, regional shares, competitors with information technology (IT) market share, detailed information technology (IT) market segments, market trends and opportunities, and any further data you may need to thrive in the information technology (IT) industry. This information technology (IT) market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry. The global information technology market grew from $8179.48 billion in 2022 to $8852.41 billion in 2023 at a compound annual growth rate (CAGR) of 8.2%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The information technology market is expected to grow to $11995.97 billion in 2027 at a CAGR of 7.9%. The demand for cloud computing services is expected to drive the demand for IT services during the forecast period. In the cloud computing model, data is stored on the internet by a cloud computing provider, who manages and operates data storage as a service. Many companies are now choosing applications hosted in the cloud for their day-to-day operations. For example, according to statistics provided by hostingtribunal.com, 60% of computing workloads were running in the public cloud in 2019. Similarly, 94% of enterprise workloads are expected to be processed by cloud data centers in 2021. Companies are also opting for cloud-based data storage, thus boosting the demand for IT services. The outbreak of COVID-19 disease (COVID-19) has acted as a significant restraint on the information technology market in 2020 as supply chains were disrupted due to trade restrictions and employees working for these establishments faced difficulties related to infrastructure and communication owing to lockdowns imposed by governments globally, forcing them to work from home. COVID-19 is an infectious disease with flu-like symptoms including fever, cough, and difficulty in breathing. The virus was first identified in 2019 in Wuhan, Hubei province of the People’s Republic of China and spread globally, including Western Europe, North America, and Asia. Steps by national governments to contain the transmission have resulted in a decline in economic activity, with countries entering a state of 'lock down,' and the outbreak had a negative impact on businesses throughout 2020 and into 2021. However, it is expected that the information technology market will recover from the shock across the forecast period as it is a 'black swan event and not related to ongoing or fundamental weaknesses in the market or the global economy. Over the past five years there has been an increasing prevalence of low cost open source alternatives. Open source has become a preferred platform for developing new technology. In the past, software publishers would open source software that was not making money, but now companies are open sourcing software to increase their presence and share in the market. Supabase, a YC-incubated startup that offers developers an open-source alternative, announced that it had raised a $6 million in funding to create new open-source tools. Major companies in the information technology (IT) market include Apple, Microsoft, Verizon Communications, China Mobile, AT&T Inc., Huawei, Deutsche Telekom AG, Dell Technologies Inc., Samsung Electronics Co., Ltd. and Comcast Corporation. Asia-Pacific was the largest region in the information technology (IT) market in 2022. North America was the second largest region of the information technology market. The regions covered in the information technology market are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the information technology (IT) market are Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Czech Republic, Denmark, Egypt, Finland, France, Germany, Hong Kong, India, Indonesia, Ireland, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Nigeria, Norway, Peru, Philippines, Poland, Portugal, Romania, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Thailand, Turkey, UAE, UK, USA, Venezuela and Vietnam. Major companies in the information technology (IT) market include Apple, Microsoft, Verizon Communications, China Mobile, AT&T Inc., Huawei, Deutsche Telekom AG, Dell Technologies Inc., Samsung Electronics Co., Ltd. and Comcast Corporation. Asia-Pacific was the largest region in the information technology (IT) market in 2022. North America was the second largest region of the information technology market. The regions covered in the information technology market are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the information technology (IT) market are Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Czech Republic, Denmark, Egypt, Finland, France, Germany, Hong Kong, India, Indonesia, Ireland, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Nigeria, Norway, Peru, Philippines, Poland, Portugal, Romania, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Thailand, Turkey, UAE, UK, USA, Venezuela and Vietnam. The information technology (IT) market consists of revenues earned by entities by providing IT services such as computer networking, broadcasting, systems design services and information distribution technologies like television and telephones and other equipment used during the process. The market value includes the value of related goods sold by the service provider or included within the service offering. The information technology market also includes sales of computers, computer peripherals and telecommunications equipment which are used in providing IT services. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The global information technology market is segmented - 1) By Type: IT Services, Computer Hardware, Telecom, Software Products 2) By Organization Size: Large Enterprise, Small and Medium Enterprise 3) End User Industry: Financial Services, Retail & Wholesale, Manufacturing, Healthcare, Other End User Industries Subsegments Covered: Hardware Support Services, Software And BPO Services, Cloud Services, Computer Peripheral Equipment, Computer Storage Devices And Servers, Computers, Wireless Telecommunication Carriers, Wired Telecommunication Carriers, Communications Hardware, Satellite & Telecommunication Resellers, Operating Systems & Productivity Software Publishing, Database, Storage & Backup Software Publishing, Business Analytics & Enterprise Software, Video Game Software, Design, Editing & Rendering Software