Augmented Reality Software Global Market Report 2023 – By Software Function (3D Modelling, Workflow optimization, Visualization, Navigation, Remote collaboration, Documentation, Other Software Functions), By Vertical (Enterprise, Oil and gas, Mining, Telecom, Aerospace and defense, Medical, Other Verticals), By Deployment (Cloud Based, OnPremise) – Market Size, Trends, And Global Forecast 2023-2032

Augmented reality software and services refers to software and services that integrate digital information with the user's real-time environment. Augmented reality (AR) is a digitally augmented representation of the real physical environment created by using digital visual components, music, or other sensory stimulation given via technology. The main software function of augmented reality software and services are remote collaboration, workflow optimization, visualization, documentation, 3d modelling, and navigation. Workflow optimization is the process of improving an existing workflow by lowering operating costs, increasing work efficiency, adding new functions to an existing workflow, reducing the time required to complete the task at hand, and other factors to ensure the workflow runs as efficiently as possible. The augmented reality software and services are used in verticals such as aerospace and defense, medical, commercial, oil and gas, mining, telecom, IT/data centers, enterprise and consumer by commercial and consumer end users. The global augmented reality software and services market is segmented - 1) By Software Function: Remote Collaboration, Workflow Optimization, Visualization, Documentation, 3D Modelling, Navigation, Other Software Functions 2) By Vertical: Aerospace & Defense, Medical, Commercial, Oil & Gas, Mining, Telecom, IT/Data Centers, Enterprise, Consumer, Other Verticals 3) By End-User Type: Commercial, Consumer The global augmented reality software and services market size grew from $11.45 billion in 2022 to $18.14 billion in 2023 at a compound annual growth rate (CAGR) of 58.4%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of global augmented reality software and services is expected to grow from $114.59 billion in 2027 at a CAGR of 58.5%. Augmented reality (AR) is increasingly used in various fields such as amusements, retail, entertainment, and medicine. In medicine, the practice of using AR software for surgery, and diagnosis has increased in recent years as it improves precision during operations, reduces medical errors, and gives doctors and patients a better understanding of complex medical problems. For instance, the surgeons and doctors at the Imperial College and St. Mary’s Hospital in London, have started practicing this method by using Microsoft’s HoloLens AR glasses during reconstructive surgery on patients who have suffered severe injuries. Earlier, handheld scanners were used to locate major blood vessels near the wound, making the surgery difficult. Increase in use of AR in various fields drives the growth of the augmented reality software and services market. Major players in the augmented reality (AR) software and services market are Wikitude GmbH, Daqri, Zugara, Upskill, Aurasma, Augmate Corporation, PTC Inc., Catchoom Technologies, Ubimax GmbH, Marxent Labs, Inglobe Technologies, Qualcomm, HP, Total Immersion, Atheer, Inc., Mozilla, Google, Pixar, Facebook, Amazon, IKEA, BMW, Pristine Inc., Infinity Augmented Reality, Jbknowledge, Inc., Magic Leap, Inc., Mortar Studios and Viewar GmbH. Privacy and security concerns pose significant challenges to the augmented reality (AR) software and services industry. Lack of specific regulation that defining the limitations of augmented reality environment poses serious threat to privacy in the AR environment. AR portals depend on web browsers that can expose the data used by augmented reality (AR) software and services market and can be attacked by third party easily. Privacy and security of personal information are very crucial and can have very serious implications if not protected. For example, a hacker can manipulate a navigation system to show the driver a false computer-generated speed limit signage or a wrong road route. A person’s geolocation or field of view can be compromised and broadcasted to anyone causing danger to the user. This threat limits the growth of augmented reality (AR) software and services market. The combination of AI (Artificial Intelligence) and AR has immense opportunities in augmented reality software and services going forward. AI is the development of the system that has the ability to perform tasks requiring human intelligence. AI enables capabilities like real-world object tagging, enabling an AR system to predict the appropriate interface for a person in a given virtual environment, and enhances AR to create a multidimensional and responsive virtual experience that can bring in new levels of insight and creativity. Filters in Instagram and Snapchat are some examples of AI and AR working together. Similarly, in 2020, NexTech AR solutions announced the launch of a new collaborative streaming solution with AI and AR enhancements that integrates virtual experience platforms and SaaS offerings. This trend will significantly contribute to the growth of the augmented reality software and services market. In September 2021, Qualcomm, a US-based multinational corporation semiconductor provider acquired Wikitude GmbH for an undisclosed amount. This acquisition is to meet certain technology needs, to obtain development resources or expand opportunities for technologies, and to support the design and introduction of new products and services. Wikitude GmbH is a US-based company leading mobile augmented reality technology provider. The Asia-Pacific was the largest region in the augmented reality (AR) software and services market in 2022. Asia-Pacific is expected to be the global fastest-growing region in the augmented reality software and services industry during the forecast period. The regions covered in the global augmented reality (AR) software and services market analysis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the augmented reality (AR) software and services market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA. The augmented reality (AR) software and services market includes revenues earned by entities by providing marker-based AR, markerless AR and location-based AR. This also includes companies solely involved in designing and developing or publishing only. Values in this market are factory gate values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from goods and/or services sold within the specified augmented reality (AR) software and services market and geography through sales, grants, or donations in terms of currency (in USD (cash)? unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The augmented reality software and services market research report is one of a series of new reports from The Business Research Company that provides augmented reality software and services market statistics, including augmented reality software and services industry global market size, regional shares, competitors with a augmented reality software and services market share, detailed augmented reality software and services market segments, market trends and opportunities, and any further data you may need to thrive in the augmented reality software and services industry. This augmented reality software and services market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

A software product is a software system that is eligible for being delivered to its customer with documentation that explains how to install and use the system. The main types of software products are operating systems and productivity software publishing, database, storage and backup software publishing, business analytics and enterprise software, video game software, and design, editing & rendering software. Business analytics and enterprise software tools are types of application software that retrieve data from one or more business systems and combine it in a repository, such as a data warehouse, to be reviewed and analyzed. Enterprise software is computer software used to satisfy the needs of an organization rather than individual users. The software products have applications in large enterprises and small and medium enterprises. The various end-user industries are BFSI, media and entertainment, IT and telecommunications, energy and utilities, government and public sector, retail and consumer goods, manufacturing and others. The global software products market is segmented - 1) By Type: Operating Systems & Productivity Software Publishing, Database, Storage & Backup Software Publishing, Business Analytics & Enterprise Software, Video Game Software, Design, Editing & Rendering Software 2) By Application: Large Enterprises, Small And Medium Enterprises 3) By End-User Industry: BFSI, Media And Entertainment, IT and Telecommunications, Energy And Utilities, Government And Public Sector, Retail And Consumer Goods, Manufacturing, Other End User Industries Subsegments Covered: Operating Systems, Productivity Software Publishing, Database Software, Middleware Software, Storage And Backup Software, ERP Software, BI Software, CRM Software, SCM Software, Other Software, Browser Games, PC Games, Smart Phone/Tablet Games, Console Games, Engineering Design Software, Animation And VFX Design Software, Image/Video Editing And Graphic Design Software The global software products market size grew from $1333.48 billion in 2022 to $1500.2 billion in 2023 at a compound annual growth rate (CAGR) of 12.5%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The software products market is expected to grow to $2357.31 billion in 2027 at a CAGR of 12.0%. IoT technology adoption by manufacturing and transportation services companies is expected to drive the software products market in the forecast period. IoT is a network of physical objects such as devices, vehicles, buildings and other items which are embedded with electronics, software, sensors and network connectivity enable these objects to collect and exchange data. For instance, Microsoft and Rolls-Royce have announced a partnership centering on future Rolls-Royce intelligent engines, which will integrate Microsoft Suite into its service solutions to expand its digital capabilities. According to International Data Corporation (IDC), global spending on IoT was around $1.4 trillion in 2021; this includes hardware, software and services for IoT technologies. Thus, IoT technology adoption is expected to expand the demand for software products market. Asia-Pacific was the largest region in the software products market in 2022. North America was the second largest region of the software products market. The regions covered in the software products market analysis are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The software products market is expected to be limited due to high competition in terms of pricing, product portfolio and other factors from market competitors and new entrants in the market during the forecast period. Existing players in the market are offering a wider range of products at competitive process to increase their customer base and boost revenues. A large number of start-up companies are also developing innovative products. As most of these start-ups are funded by venture capital companies, they have sufficient capital for the research and development of new software products. Furthermore, the increase in competitors in the market is likely to result in price-wars. This would affect the sales of companies, resulting in lower revenues and profit margins. These price-wars further affect the funding available for research and development projects, this limits the launch of new products, thereby having a negative impact on the market growth. Top software vendors such as Oracle and SAP have been attempting to penetrate the middle market, to expand their client base, and increase overall revenues. These companies have begun offering scaled-down, pre-configured versions of their applications. They are pursuing new distribution channels to sell and distribute their software products and are also acquiring mid-market software companies to increase their market shares and revenues. For example, SAP acquired Business One software to penetrate the middle market. Major companies in the software products market include Microsoft, Oracle Corp, Google, salesforce.com, Tencent Holdings Co Ltd., International Business Machines Corporation, Adobe Systems Incorporated, Nintendo Co Ltd., Fiserv, Inc. and Sony Corp. The countries covered in the software products market are Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Czech Republic, Denmark, Egypt, Finland, France, Germany, Hong Kong, India, Indonesia, Ireland, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Nigeria, Norway, Peru, Philippines, Poland, Portugal, Romania, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Thailand, Turkey, UAE, UK, USA, Venezuela and Vietnam. The software products market includes revenues earned by entities by developing and distributing software products for commercial and personal use. Software products are usually sold in the form of licenses to use the software for a specified period or permanently. The license generally entitles the buyer to receive updates of the programs. Companies in this industry create and distribute computer software by designing software, providing documentation, assisting in installation and providing support services to software purchasers. Some businesses design, develop and publish; others only publish. The market value does not include revenues generated from Software as a Service (SaaS). Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The software products market research report is one of a series of new reports from The Business Research Company that provides software products market statistics, including software products industry global market size, regional shares, competitors with a software products market share, detailed software products market segments, market trends and opportunities, and any further data you may need to thrive in the software products industry. This software products market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

SaaS is a software distribution model which allows data to be accessible from any device with an internet connection and a web browser. The software provider hosts and maintains the servers, databases, and code that comprise the application under this web-based approach. The main deployment types of software as a service (SaaS) are public cloud and private cloud. The public cloud is an IT model in which on-demand computing services and infrastructure are managed by a third party and shared by multiple organizations via the public Internet. The software is used by small and medium enterprises (SMEs), large enterprises for customer relationship management (CRM), enterprise resource planning (ERP), human resource management (HRM), manufacturing and operations and supply chain management (SCM). The various end users of the software include manufacturing, retail, education, healthcare, IT and telecom, BFSI and others. The global software as a service (SaaS) market is segmented - 1) By Application: Customer Relationship Management (CRM), Enterprise Resource Planning (ERP), Human Resource Management (HRM), Manufacturing and Operations, Supply Chain Management (SCM) 2) By Deployment Model: Public Cloud, Private Cloud, Hybrid Cloud 3) By Enterprise Size: Small & Medium Enterprises (SMEs), Large Enterprises 4) By End User: Manufacturing, Retail, Education, Healthcare, IT & Telecom, BFSI, Other End-Users The global software as a service (saas) market size will grow from $235.58 billion in 2022 to $253.62 billion in 2023 at a compound annual growth rate (CAGR) of 7.7%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of the global software as a service (saas) is expected to grow to $328.03 billion in 2027 at a CAGR of 6.6%. Rapid changes in business dynamics in the market are expected to benefit the software as a service (SaaS) market in the forecast period as cloud-based solutions support business operations in changing conditions. Dynamic market conditions include economic uncertainty, competitive rivalry and the increasing adoption of mobile, changing regulations, internet usage and applications. These conditions along with the increasing number of infrastructures and established networks have forced organizations to pursue scalable and flexible solutions such as SaaS and other cloud-enabled services to run and supervise their operations in a cost-effective and efficient way. These factors have also compelled companies to outsource applications and prefer cloud computing services like SaaS to reduce their cost burden on infrastructure. Companies that seek services from a third-party vendor are more likely to get better performance, compliance and customer satisfaction at a low cost. For example, Sony Communications aims at delivering innovative products and better experiences to its customers using automation and Infosys SaaS solutions. Infosys helped Sony to attain customer loyalty and win competition by providing robust IT solutions and design thinking at a low cost which helped Sony to have a competitive edge in the software as a service (saas) market. Major players in the Software as a Service (SaaS) market are Salesforce, ServiceNow, Microsoft, Google, CisCo., Slack, Adobe, Oracle, Amazon AWS, DocuSign, Zendesk, Dropbox, ADP, Atlassian Confluence, Shopify, Workday, Hubspot, SAP, IBM, Box, Concur, JIRA, GitHub, GoToMeeting, Twilio, CoupaSoftware, Xero and Zuora. Increasing threats on data security especially on cloud platforms are expected to limit the growth of companies in the software as a service market during the forecast period. The threats on data security include industrial espionage and hacking which resulted in multiple breaches of data security involving public cloud environments. These breaches are mainly because of the negligence the cloud service providers. In addition, many companies lack trust in data security when outsourcing from a third-party vendor. As vendor has access to organizations' data, companies fear the misuse of data which might affect the organization's reputation. For example, Code Spaces, a former SaaS provider, discontinued its operations as hackers had access to its cloud services and stole all their data due to which Code Spaces faced damages to its reputation, finances, and business. The introduction of artificial intelligence is gaining popularity in the SaaS market. Artificial Intelligence (AI) is an area of computer science that focus on the simulation of human intelligence processes by machines. AI in SaaS helps companies to upgrade themselves from time to time with the latest data, create better user experience through predictive analytics, automate the areas where manual functions were required previously and personalize user interface features. For example, Oracle, a big player in SaaS market uses AI and machine learning to overtake salesforce in SaaS. This indicates that AI and machine learning would be differentiating factors for the growth of SaaS market. The General Data Protection Regulation (GDPR) break the split of regulations for the security of personal data in the European Union. It makes provisions to protect personal data and privacy of EU citizens for transactions that happen within EU member states. It also regulates the export of personal data outside the EU. There could be data-subjects that patronize the subscriber that are located in the EU, even if a single SaaS subscriber is based in a non-EU location and the SaaS application is based in a non-EU location. This may cause the subscriber to follow the GDPR regulations. For instance, Intercom, a US-based SaaS provider is shortening its time of storing data on visitors to customers' sites by deleting the visitor data if a visitor has not been seen for nine months to comply with the GDPR. In October 2021, Microsoft Corporation acquired Ally.io for an undisclosed amount. With this acquisition, Ally.io has become a member of the Microsoft Viva family as part of its employee experience platform (EXP) designed to assist businesses in embracing the new digital work life. Ally.io is a US-based SaaS startup. North America was the largest region in the Software as a Service (SaaS) market in 2022. Western Europe was the second largest region in the global Software as a Service (SaaS) market share. The regions covered in the global Software as a Service (SaaS) market are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the software as a service (SaaS) market are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK and USA. The software as a service (SaaS) market includes revenues earned by entities by providing cloud based software services. SaaS is a software solution that can be purchased on a subscription or pay per use basis to use an application for organizational purposes. Customers can access this application over the internet, mainly through a web browser. All software and application data is located in the service provider's data center. SaaS allows an organization to run an application with minimal upfront costs and accelerates the overall functionality of the organization. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The software as a service (SaaS) market research report is one of a series of new reports from The Business Research Company that provides software as a service (SaaS) market statistics, including software as a service (SaaS) industry global market size, regional shares, competitors with a software as a service (SaaS) market share, detailed software as a service (SaaS) market segments, market trends and opportunities, and any further data you may need to thrive in the software as a service (SaaS) industry. This software as a service (SaaS) market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Augmented reality (AR) is a digitally augmented representation of the real physical environment created by using digital visual components, music, or other sensory stimulation given via technology. The main type of augmented reality services are hardware and software. Augmented reality software works in conjunction with a variety of devices, including tablets, phones, headsets, and others. These integrating devices include sensors, digital projectors, and the software required to project computer-generated objects into the real world. The services are used for training, annual reports and augmented brochures, architectural projects/new construction, games, trade show environments by commercial, healthcare, automotive and other end users. The global augmented reality services market is segmented - 1) By Applications: Training, Annual reports and augmented brochures, Architectural projects/New construction, Games, Trade show environments 2) By Type: Hardware, Software 3) By End Use: Commercial, Healthcare, Automotive, Other End-Uses The global augmented reality services market size will grow from $92.7 billion in 2022 to $134.26 billion in 2023 at a compound annual growth rate (CAGR) of 44.8%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of global augmented reality services is expected to grow to $499.39 billion in 2027 at a CAGR of 38.9%. The COVID-19 outbreak is enforcing companies to shift towards more advanced and virtual solutions in order to continue their businesses, which is predicted to act as a major driver for the growth of the augmented reality services market in the short-term. Increasing demand for augmented reality in various end-use industries post COVID-19 outbreak is expected to generate a higher demand for augmented reality services. For instance, according to Analytics Insights magazine published in April 2020, the demand for AR, VR, and other new-age technologies is escalating due to COVID-19. AR companies including Imaginate and Queppelin are recording a surge in AR, MR, and VR technology. The demand for AR services is also supported by the rising push for learning and development for remote demonstrations and training for employees and consumers. Major players in the augmented reality services market are Groove jones, Quytech, Craftars, WEAR, Next/Now, Apple, Microsoft, Niantic, Zappar, Augmented Reality Labs (Blippar), Lucyd, Magic Leap, Echo Interaction Group, Notion theory, Mobilab, AVRspot, Transition Technologies PSC, Innovecs, HQSoftware, INDE, Augment, Metagram, VironIT, Scanta, VR Vision Inc., 8ninths, Yeppar, Mutual Moblie, intellectsoft, Zco cooperation and CitrusBits. The various risk associated with the usage of AR products and services is expected to hinder the growth of the market during the forecast period. The risks include consumer privacy and data security, product liability and safety issues. Augmented reality collects abundant information from users leading to privacy and safety concerns. According to a survey report published by Perkins Coie LLP, an international law firm, the respondents expressed more concerns about various legal risks of augmented reality products and services, with consumer privacy and data security being the top option selected (44%), followed by health and safety issues and product liability (42%) and IP infringement (40%). Therefore, abundant risks linked with AR solutions are likely to hamper the AR services market growth of the augmented reality services market near future. The integration of blockchain technology is gaining significant popularity in the augmented reality services market. Blockchain technology is the Distributed Ledger Technology (DLT) in which digital assets are assigned with unique attributes using cryptography and are distributed on a decentralized and public ledger. Apart from digital currency application, blockchain technology performs several applications that augmented and virtual reality developers are focusing on such as it allows developers to create unique digital assets that users and other developers cannot copy, selling virtual real estate, tracking virtually represented data, and more. For instance, in April 2022, Metallika.Inc., a France-based blockchain-powered company for mineral mining services, announced the addition of blockchain technology to its mining operations. The Metallika team developed a mechanism that may run independently on the blockchain called the decentralized autonomous organization. It strictly abides by the regulations written into the smart contract. The chain of transaction blocks will contain a record of each financial transaction that takes place within the DAO as well as the smart contract's software rules. Thus, the incorporation of blockchain with augmented reality is expected to boost market growth during the forecast period. In May 2020, Unity Technologies, a US-based global creator and operator of interactive, real-time 3D (RT3D) content, acquired the Finger Food Advanced Technology Group for an undisclosed amount. The acquisition is expected to expand Unity's work beyond gaming as Finger Food will ensure the development and deployment of scalable RT3D solutions and services to various industries and enterprises. The acquisition is expected to grow Unity's business to additional industries that are ready to utilize RT3D technologies but lack the necessary infrastructure. Finger Food Advanced Technology group was founded in 2009 and is a Canada-based global custom technology company specializing in AI, IoT, AR/VR, blockchain, and robotics to create mobile, cloud, web, machine, and advanced-interface solutions. Asia-Pacifica was the largest region in the augmented reality services market in 2022. North America was the second largest region in the global augmented reality services market share. The regions covered in the global augmented reality services market analysis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the augmented reality services market are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK and USA. The augmented reality services market includes revenues earned by entities by providing augmented reality services that can be used to provide an innovative human-machine interaction that overlays virtual components on a real-world environment. Augmented reality has many potential applications in different fields, such as training activities, entertainment and head-up display in car windscreens. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The augmented reality services market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the augmented reality services market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The augmented reality services market research report is one of a series of new reports from The Business Research Company that provides augmented reality services market statistics, including augmented reality services industry global market size, regional shares, competitors with a augmented reality services market share, detailed augmented reality services market segments, market trends and opportunities, and any further data you may need to thrive in the augmented reality services industry. This augmented reality services market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Software is a set of instructions, data, or programs used to operate a computer and perform specific tasks. Business process outsourcing (BPO) is a business practice in which an organization contracts with an external service provider to perform important business functions or tasks. The main types of services in software and bpo services are software services and BPO services. BPO (business process outsourcing) services are the services provided by using a third-party provider company to perform an essential business task. It can used by large enterprises, small and medium enterprises and are often used in financial services, retail & wholesale, information technology, manufacturing, healthcare and other industries. The global software and bpo services market is segmented - 1) By Type: BPO Services, Software Services 2) By Organisation Size: Large Enterprises, Small And Medium Enterprises 3) By End-Use Industry: Financial Services, Retail & Wholesale, Information Technology, Manufacturing, Healthcare, Other End-User Industries Subsegments Covered: CRM BPO, HRO BPO, F&A BPO, Other BPO Services, Application Software, Infrastructure Software, Vertical - Specific Software, Software Outsourcing Services, Other Software Services The global software and bpo services size market grew from $1886.15 billion in 2022 to $2073.16 billion in 2023 at a compound annual growth rate (CAGR) of 9.9%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The software and bpo services market is expected to grow to $2961.61 billion in 2027 at a CAGR of 9.3%. The emergence of startups as major clients of software and BPO service providers is expected to drive the market. Driven by cost efficiency and the necessity to focus on core operations, startups have started outsourcing non-core operations such as finance and recruitment to specialized agencies and companies. For instance, outsourcing of finance and tech operations helps Leverage Edu, an India-based EdTech startup connecting students with mentors, save approximately 40% of its capital through outsourcing. The increasing number of startups is also expected to positively impact the market. The number of startups in India is expected to increase to 10,500 by 2020, a 4000 increase from the current number, depicting new opportunities for the software and bpo services market in the client expansion and revenue generation. Major companies in the software and bpo services market include TCS, Nippon Telegraph And Telephone Corp, telefonaktiebolaget lm ericsson, Cognizant Technology Solutions Corp, Dell Technologies Inc., Hewlett Packard Enterprise Co, Microsoft, Capgemini, Cisco Systems, Inc., and Infosys ltd. High employee attrition in the BPO services industry is expected to hinder the growth of the BPO services market in the forecast period. According to the Analytics India Employee Attrition Study, in 2017, the USA accounted for the highest attrition rate of 42% in the BPO services industry, followed by Australia - 29%, Europe - 24% and India - 18% attrition. The impact of high attrition is expected to increase hiring costs for training and development of new employees, failure to attract new clients and decrease in productivity of the BPO services sector. All these factors are expected to reduce BPO providers' profitability and stability in the market, hindering the growth. Many software services companies are adopting quality standards such as Information Technology Infrastructure Library (ITIL) and International Organization for Standardization (ISO) 9001 to align IT services with business requirements. ITIL describes processes, procedures and tasks that can be applied by an organization to deliver software products and services that meet predefined quality metrics. Similarly, ISO 9001 is a standard for quality products and services that meet desired quality standards and are reliable. For instance, about 1.1 million ISO 9001 certificates have been issued till date to companies, including software services, medical devices, oil and gas, automotive companies and government organizations. In September 2021, Sitel Group, a US-based customer service company offering BPO services, completed the acquisition of Sykes Enterprises, Inc., for approximately $2.2 billion. Under this deal, Sitel has acquired all outstanding shares of SYKES common stock and aims to reach and diversify product and service offerings to benefit customers. Sykes Enterprises is a business process outsourcing company. Asia-Pacific was the largest region in software and bpo services market in 2022. North America was the second largest region in software and bpo services industry. The regions covered in the software and bpo services market analysis are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the software and bpo services market report are Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Czech Republic, Denmark, Egypt, Finland, France, Germany, Hong Kong, India, Indonesia, Ireland, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Nigeria, Norway, Peru, Philippines, Poland, Portugal, Romania, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Thailand, Turkey, UAE, UK, USA, Venezuela and Vietnam. The software and bpo services market includes revenues earned by entities by providing software and bpo services including application software programming services, computer program (software) development, computer software support services and web design services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The software and bpo services market research report is one of a series of new reports from The Business Research Company that provides software and bpo services market statistics, including software and bpo services industry global market size, regional shares, competitors with a software and bpo services market share, detailed software and bpo services market segments, market trends and opportunities, and any further data you may need to thrive in the software and bpo services industry. This software and bpo services market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Augmented reality devices are defined as devices that provide an interactive experience of the real-world environment by integrating digital visual content and audio into the real-world environment. Augmented reality devices include head-up displays, holographic displays, smart glasses, and others. The main type of augmented reality devices are head-mounted displays (HMD), head-up displays (HUD). The head-mounted display provides a transparent display and is also known as an optical head-mounted display. Augmented reality devices are used in a variety of industries, including consumer, commercial, enterprise, healthcare, aerospace & defense, energy, and automotive. The global augmented reality devices market is segmented – 1) By Type: Head-Mounted Display (HMD), Head-Up Display (HUD) 2) By Application: Consumer, Commercial, Enterprise, Healthcare, Aerospace & Defense, Energy, Automotive 3) By Component: Hardware, Software The global augmented reality devices market size will grow from $7.59 billion in 2022 to $8.13 billion in 2023 at a compound annual growth rate (CAGR) of 7.1%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of the global augmented reality devices is expected to grow to $10.61 billion in 2027 at a CAGR of 6.9%. The increasing use of augmented reality (AR) devices in the medical field is driving growth in the AR devices market. AR devices are increasingly being used by surgeons for pre-surgical planning. Surgeons can create 2D or 3D images of patient anatomy and overlay them on to the patient's body for accurate surgical planning. For instance, the Opensight augmented reality system developed by Novarad allows surgeons to visualize into the patient while simultaneously looking at the patient in real time. This enables surgeons to accurately plan for a surgery. Augmented reality is also being used to find the accurate position of veins under a patient's skin during blood transfusion. For instance, AccuVein uses projection based augmented reality to view real time image of veins under the surface of the skin during blood transfusion. Major players in the augmented reality devices market are Sony, Oculus, Samsung Electronics, HTC, Google, PTC, Microsoft, Wikitude, DAQR, and Blippar. The disruptions in the supply chain caused by the coronavirus outbreak during 2020 are likely to limit the growth of the market. Lockdowns are being experienced in many countries worldwide affecting the supply and demand chains of many sectors including AR and VR devices market. According to SDC supply and demand chain executive magazine published in March 2020, the shipments for AR and VR is likely to record a decline of 10.5% (Year-over-Year) in the first quarter and 24.1% (Year-over-Year) in second during 2020, owing to supply constraints as factories are open at much lower capacities, which in turn is resulting in component shortages. Thus, the supply chain disruption is likely to have a negative impact on the growth of the augmented reality devices market during the forecast period. Augmented reality devices manufacturers are increasingly investing in the integration of augmented Reality (AR) and virtual reality (VR) technologies. Combination of virtual and augmented reality enables users to both see and interact with digital content at the same time. For instance, Spatial, an augmented reality company has developed a platform to enable interactive conference call, where the users can interact with their surroundings without any physical presence. With the combination of AR and VR technology, the users of the application can also witness pin boards and whiteboards. On March 2021, a leading global provider of secure remote connectivity solutions acquired UpSkill, the US based pioneer in augmented reality software for frontline workers. The acquisition will enable TeamViewer to strengthen their position in the industry-specific AR solutions. Upskill is a US based market leader in augmented reality solutions, established in 2010. Asia-Pacific was the largest region in the augmented reality devices market in 2022. Western Europe was the second-largest region in the global augmented reality devices market share. The regions covered in the global augmented reality devices market analysis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the augmented reality devices market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK and USA. The augmented reality devices market consists of sales of head-mounted display (HMD), head-up display (HUD), and other augmented reality devices. Values in this market are factory gate values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The augmented reality devices market research report is one of a series of new reports from The Business Research Company that provides augmented reality devices market statistics, including augmented reality devices industry global market size, regional shares, competitors with a augmented reality devices market share, detailed augmented reality devices market segments, market trends and opportunities, and any further data you may need to thrive in the augmented reality devices industry. This augmented reality devices market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Augmented reality (AR) is a digitally augmented representation of the real physical environment created by using digital visual components, music, or other sensory stimulation given via technology used for training and education. The main category of augmented reality in training and education market are primary and secondary education, test preparation, reskilling and certifications, higher education, language, and other learnings. Reskilling is the process of learning new skills or training people to do a different job. The various devices used include classroom projectors, smartphones, laptops, and others that are used for higher education and K-12. The global augmented reality in training and education market is segmented - 1) By Category: Primary and Secondary Education, Test Preparation, Reskilling and Certifications, Higher Education, Language and Other Learnings 2) By Device: Classroom Projectors, Smartphones, Laptops, Other Devices 3) By End User: Higher Education, K-12 The global augmented reality in training and education market size will grow from $10.58 billion in 2022 to $17.5 billion in 2023 at a compound annual growth rate (CAGR) of 65.4%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of global augmented reality in training and education is expected to grow to $99.27 billion in 2027 at a CAGR of 54.3%. The implementation of augmented reality (AR) technology in institutions is driving the augmented reality in training and education market. Technology is changing education in many ways but this newer advanced technology of augmented reality (AR) is improving the learning environment. More schools and colleges are adopting AR technology to keep students actively engaged and experience learning instead of just reading and looking at pictures. For instance, the ZSpace application allows students to study the human heart and different layers of the earth’s atmosphere more effectively. Riverside Technologies, Inc. says that AR technology helps students to experience the simulation. The multiple benefits of AR technology are helping students in numerous ways encouraging the adoption of advanced technologies by schools and colleges in improving the learning environment. Major players in the augmented reality in training and education market are Google Expeditions Pioneer Program., zSpace, Magic Leap, Alchemy VR, Unimersiv, GAMOOZ, Meta Company, DAQRI, InGage, Popar, Chromville, NEXT/NOW, VironIT, Groove Jones, HQSoftware, INDE, Augment, Metagram, Fishermen Labs, Program-Ace, Apptension, Transition Technologies PSC, Quytech, Craftars, Appentus Technologies, BidOn Games Studio, Mofables, Cortex, ScienceSoft and Gravity Jack and Queppelin. Ineffective classroom integration is slowing down the growth of augmented reality in training and education market. Augmented reality is a newer advanced technology that has a lot of advantages for effective learning, but like every technology augmented reality is facing issues too in the market. The shape and size of the classroom, lack of skills to integrate the education and training curriculum with AR, and difficulty to interact through the interface to view the lessons or subject, continue to hamper the integration of augmented reality in the classrooms. Augmented reality game-based learning is the latest trend in the augmented reality in training and education market. The combination of games and technology is helping students to perform various activities to gain knowledge/skills. For instance, the Europass Teacher Academy, a provider of professional development courses, says that schools are adopting the augmented reality to help students gain knowledge, acquire various skills by playing games, and experience reality through augmented reality. Teachers and educators are playing an important role to make students involved in different kinds of gaming activities in the learning process to educate students. Gamifying the academic materials intrigue the students and they are eagerly participating and role-playing in the learning process. The augmented reality technology through game-based learning is personally customized, socially constructed, and also extends beyond the classroom, which is helping students to gain knowledge and acquire various learning skills. In September 2020, The Glimpse Group Inc., a US-based immersive technology platform company acquired the assets of XR Terra for an undisclosed sum. The acquisition enables business synergies for both companies to provide Glimpse products to enterprise customers. XR Terra is a US-based provider of VR & AR software development and design training courses. Asia-Pacific was the largest region in the augmented reality in training and education market in 2022. North America was the second largest region of the augmented reality in training and education market share. The regions covered in the global augmented reality in training and education market analysis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the augmented reality in training and education market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK and USA. The augmented reality in training and education market includes revenues earned by entities by offering software for education and training purposes that can be used in education/training to help the students, and corporate employees to equip them with the knowledge or acquire skills by experiencing and interacting with different forms of reality, simulation, games, and others. Augmented reality provides an interactive experience of the real-world environment by integrating digital visual content and audio into the real-world environment. Values in this market are factory gate values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in augmented reality in training and education market includes related services sold by the creators of the goods. Only goods and services traded between entities or sold to end consumers are included. The augmented reality in training and education market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified augmented reality in training and education market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The augmented reality in training and education market research report is one of a series of new reports from The Business Research Company that provides augmented reality in training and education market statistics, including augmented reality in the training and education industry global market size, regional shares, competitors with augmented reality in training and education market segments, market trends and opportunities, and any further data you may need to thrive in the augmented reality in the training and education industry. This augmented reality in training and education market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Augmented reality (AR) is a technology that uses real-time information in the form of text, graphics, and audio integrated with real-world objects to create superimposed digital content. The main types of products in augmented reality in healthcare are hardware and software. Hardware helps to perform medical tasks such as surgeries and diagnosis more efficiently and accurately using AR technology including smart glasses. The different types of devices include head-mounted displays, handheld devices, others and uses different technologies such as wearables, vision-based, spatial, mobile-device based. It is implemented in various verticals such as hospitals and clinics, research laboratories and others. The global augmented reality in health care market is segmented - 1) By Product: Hardware, Software 2) By Technology: Wearable, Vision-Based, Spatial, Mobile Device-Based 3) By Device Type: Head-Mounted Displays, Handheld Devices, Other Device Types 4) By End-User: Hospitals And Clinics, Research Laboratories, Other End Users The global augmented reality in health care market size will grow from $1.87 billion in 2022 to $2.45 billion in 2023 at a compound annual growth rate (CAGR) of 31.2%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of the augmented reality in health care is expected to grow to $7.42 billion in 2027 at a CAGR of 32.0%. The increasing geriatric population is expects to propel the growth of the AR in healthcare market over coming years. The elderly population is increasing rapidly across the world and it is expected to continue over the forecast period. The older population is prone to a number of diseases and ailments that require surgeries. The use of AR in surgeries allows surgeons to visualize a patient’s anatomy side by side with their MRI and CT scan data. For instance, according to the Physical Review B (PRB) Journal, by 2060, the number of Americans aged 65 and above is expected to nearly quadruple to 95 million, accounting for 23% of the total population. Therefore, the rising geriatric population drivers the AR in healthcare market growth. Major players in the augmented reality in health care market are Microsoft Corporation, Sony Corporation, Siemens Healthineers, Koninklijke Philips N.V., CAE Healthcare, 3D Systems, Augmedix, AccuVein Inc., Osterhout Design Group Inc., Magic Leap Inc., Atheer Inc., VirtaMed, and ARToolworks Inc. New product launches are shaping the AR in healthcare market. Major companies operating in the AR in healthcare sector are focused on product innovations for AR in healthcare to improve the accuracy in treatment. For instance, in October 2020, Royal Philips, a Netherlands-based health technology company, introduced ClariEye, an augmented reality (AR) surgical navigation solution, which is can be used to treat patients with spinal stenosis (narrowing of the spaces in the spine) and scoliosis (sideways curvature of the spine) via minimally-invasive image-guided procedures. In February 2020, Medtronic plc, a US-based medical technology company acquired Digital Surgery for $300 million. The acquisition of Digital Surgery will boost Medtronic's robotic guided surgery platform and will be helpful throughout the company's entire portfolio. Digital Surgery is a UK-based digital health compnay that develops virtual reality and artificial intelligence technology for doctors. North America was the largest region in the augmented reality in health care market in 2022. The regions covered in the augmented reality in health care report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the augmented reality in health care market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA. Augmented reality in the healthcare market includes revenues earned by entities by offering AR peripherals to create real-life environments to overcome medical limitations. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The augmented reality in health care market research report is one of a series of new reports from The Business Research Company that provides augmented reality in health care market statistics, including augmented reality in health care industry global market size, regional shares, competitors with a augmented reality in health care market share, detailed augmented reality in health care market segments, market trends and opportunities, and any further data you may need to thrive in the augmented reality in health care industry. This augmented reality in health care market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.