The Data Visualization Tools Market Overview 2025 report reveals that the market size has grown significantly over the past few years, with projections indicating further expansion.
The market size for data visualization tools has experienced swift expansion in previous years, expanding from $8.55 billion in 2024 to $9.52 billion in 2025. This represents a compound annual growth rate (CAGR) of 11.3%.
The Data Visualization Tools market is predicted to reach a size of $15.75 billion in 2029, growing at a compound annual growth rate (CAGR) of 13.4%.
Download Your Free Sample of the 2025 Data Visualization Tools Market Report and Uncover Key Trends Now!The key drivers in the data visualization tools market are:
• Increased focus on predictive analytics and enhanced cybersecurity visualization
• Growing demand for customization and personalization in data visualization
• Rise in data democratization movements
• Increasing emphasis on sustainability analytics
The data visualization tools market covered in this report is segmented –
1) By Tool: Standalone, Integrated
2) By Business Function: Marketing And Sales, Human Resources, Operations, Finance
3) By Deployment Mode: On-Premises, Cloud
4) By Organization Size: Large Enterprises, Small And Medium-Sized Enterprises (SMEs)
5) By Vertical: Banking, Financial Services And Insurance (BFSI), Government, Healthcare And Life Sciences, Retail And E-Commerce, Manufacturing, Transportation And Logistics, Telecommunications And Information Technology (IT), Other Verticals
The key trends in the data visualization tools market are:
• Increasing adoption of self-service business intelligence is shaping the future of the data visualization tools market.
• Progress in augmented analytics is an emerging trend in this sector.
• A growing trend is the emphasis on real-time and streaming data visualization.
• The market is also influenced by evolving focus towards mobile-friendly visualizations and integration with data preparation tools.
Major companies in the data visualization tools market are:
• Tableau Software
• SAP SE
• The International Business Machines Corporation
• Oracle Corporation
• Microsoft Corporation
• Alibaba Group Holding Limited
• Alteryx Inc.
• Amazon Web Services Inc.
• Domo Inc.
• Dundas Data Visualization Inc.
• GoodData Corporation
• Klipfolio Inc.
• QlikTech International AB
• Salesforce Inc.
• SAS Institute Inc.
• Sisense Inc.
• TIBCO Software Inc.
• Zegami Ltd.
• HeapAnalytics Inc.
• Looker Data Sciences Inc.
• Google Data Studio
• SAP Lumira
• MicroStrategy
• Yellowfin Business Intelligence
• Slemma
• Zoho Corporation Pvt. Ltd.
• Datawrapper Gmbh
• ThoughtSpot Inc.
• Periscope Data Inc.
North America was the largest region in the data visualization tools market in 2024