Insight by Abdul Wasay, Chief Operating Officer at The Business Research Company
In response to fluctuating tariffs and geopolitical trade developments, the Highway Driving Assist Market Outlook 2025 analyses how businesses are adapting through supply chain diversification and strategic sourcing.
What Are the Key Forecast Insights for the Highway Driving Assist Market Growth?
The market size of the highway driving assist global market has seen substantial growth in the recent past. Between 2024 and 2025, it is expected to increase from $4.47 billion to $5.39 billion, representing a compound annual growth rate (CAGR) of 20.6%.
What Is the Predicted Industry Size and CAGR of the Highway Driving Assist Market in 2029?
The Highway Driving Assist market is predicted to expand considerably, reaching a value of $11.2 billion in 2029. This represents a compound annual growth rate (CAGR) of 20.0% over the forecast period.
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Which Factors Are Driving Growth in the Highway Driving Assist Market?
The key drivers in the highway driving assist market are:
• Increasing penetration of semi-autonomous vehicles from luxury to mid-segment
• Rising demand for driver safety and focus on autonomous driving
• Growing investments for improvements in technology
• Increasing traffic congestion contributing to a need for highway driving assist systems.
Which Segment Trends Are Covered in the Highway Driving Assist Market Forecast?
The highway driving assist market covered in this report is segmented –
1) By Component: Camera, Radar, Global Positioning System (GPS), Navigation System Map Database
2) By Operational Techniques: Automatic Emergency Braking (AEB), Pedestrian Automatic Emergency Braking (PAEB), Rear Automatic Braking, Blind Spot Intervention
3) By Function: Adaptive Cruise Control, Lane Keeping Assist, Lane Centering Assist, Collision Avoidance Assist
4) By Vehicle Type: Mid Segment, Luxury
5) By Application: Automotive Original Equipment Manufacturers (OEMs), Fleet Operators, Transportation Services, Individual Consumers
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What Are the Current Market Trends in the Highway Driving Assist Industry?
The key trends in the highway driving assist market are:
• The industry is seeing a rise in the adoption of Artificial Intelligence (AI) and machine learning technologies.
• Enhanced sensor technologies are becoming increasingly prevalent.
• Vehicle-to-Everything (V2X) communication integrations are on the rise.
• There is a growing trend of electric and connected vehicles being developed with advanced automotive technology.
Who are the Key Companies in the Highway Driving Assist Market?
Major players in the highway driving assist market are:
• Toyota Motor Corporation
• Honda Motor Co. Ltd.
• Robert Bosch GmbH
• Hitachi Ltd.
• DENSO Corporation
• ZF Friedrichshafen AG
• Qualcomm Technologies Inc.
• Continental AG
• Magna International Inc.
• Aisin Corporation
• Valeo SA
• Texas Instruments Incorporated
• Aptiv
• Analog Devices Inc.
• Renesas Electronics Corporation
• Autoliv
• ON Semiconductor Corporation
• HARMAN International
• HELLA GmbH & Co. KGaA
• Visteon Corporation
• AVL
• Veoneer
• Mobileye
What are the Regional Trends Across the Highway Driving Assist Market?
North America was the largest region in the highway driving assist market in 2024
