The Home-Use Beauty Devices Market Overview 2025 report reveals that the market size has grown significantly over the past few years, with projections indicating further expansion.
The market for home-use beauty devices has seen substantial expansion in the past. It's expected to rise from $20.78 billion in 2024 to $26.88 billion in 2025, experiencing a compound annual growth rate (CAGR) of 29.4%.
The market for home-use beauty devices is predicted to significantly expand in the coming years, reaching $74.45 billion by 2029 with a compound annual growth rate (CAGR) of 29.0%.
Download Your Free Sample of the 2025 Home-Use Beauty Devices Market Report and Uncover Key Trends Now!The drivers in the home-use beauty devices market are:
• Aging population driving demand for beauty devices
• Influence of marketing and media on consumer choices
• Improvements in the safety and efficacy of home-use beauty devices
• Increased availability and accessibility of the devices coupled with a focus on personal wellness and self-care
The home-use beauty devices market covered in this report is segmented –
1) By Type: Hair Removal, Cleansing, Acne Treatment, Light-Emitting Diode (LED) Therapy And Photo Rejuvenation, Oxygen Or Facial Steaming, Hair Growth, Other Types
2) By Technology: Laser Or Light, Vibration, Radio Frequency (RF) Energy, Nano-Iconic, Microneedling, Electroporation
3) By Application: Beauty Salons, Specialty Stores, Online Channels, Other Applications
The trends in the home-use beauty devices market are:
• An upward trend in online sales and digital marketing is shaping the market.
• Personalization and customization of beauty devices are increasingly popular trends.
• The demand for eco-friendly and sustainable beauty devices is on the rise.
• Expansion in emerging markets and increasing adoption of smart devices are key trends defining the market's future.
The major players in the home-use beauty devices market are:
• The Procter & Gamble Company
• Panasonic Corporation
• Xiaomi Corporation
• L’Oréal S
North America was the largest region in the home-use beauty devices market in 2024