The In-App Advertising Market Overview 2025 report reveals that the market size has grown significantly over the past few years, with projections indicating further expansion.
What are the Historical Growth Trends in the In-App Advertising Market?
The market size for in-app advertising has witnessed massive expansion lately. It is projected to increase from $144.55 billion in 2024 to $174.18 billion in 2025 with a compound annual growth rate (CAGR) of 20.5%.
What are the 2025 Market Projections: Forecasted Size & Growth Rate for the In-App Advertising Industry?
The In-App Advertising market is projected to reach a market size of $365.42 billion in 2029, growing at a compound annual growth rate (CAGR) of 20.4%.
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What are the Key Growth Drivers Fueling the In-App Advertising Market?
The key drivers in the in-app advertising market are:
• Global expansion of the app market
• Efforts in mitigating ad fraud
• Improvement of user experience within apps
• data-driven methods being used for targeting and analytics
Global Market Segmentation: Identifying Major In-App Advertising Industry Segments
The in-app advertising market covered in this report is segmented –
1) By Type: Banner Ads, Interstitial Ads, Rich Media Ads, Video Ads, Native Ads
2) By Platform: IOS, Android
3) By Application: Online Shopping, Messaging, Entertainment, Gaming And Ticketing
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What are the Emerging Trends Shaping the Future of the In-App Advertising Market?
The key trends in the in-app advertising market are:
• Mobile dominance is a prominent emerging trend in the in-app advertising market.
• App monetization strategies are shaping the future of this sector.
• Programmatic advertising is becoming a pivotal trend in the in-app advertising landscape.
• Ad formats and creativity coupled with data analytics and targeting are key trends transforming the future of the market.
Who Are the Top Competitors & Leading Players in the In-App Advertising Market?
Major companies in the in-app advertising market are:
• Amobee Inc.
• Apple Inc.
• BYYD Inc.
• Chartboost
• Meta Platforms Inc.,
• Flurry
• Google AdMob
• InMobi Pte Ltd.
• Tapjoy Inc.
• Glispa GmbH
• Microsoft Corporation
• Zoomd Technologies Ltd.
• AdColony
• Amazon.com Inc.
• AppLovin
• Appodeal
• Epom Apps
• Fyber
• IronSource
• Media.net
• StartApp
• Unity Technologies
• Liftoff
• Mintegral
Regional Dominance: Which Area Leads the Global Template Market?
North America was the largest region in the in-app advertising market in 2024
